Viaspire - Define.Innovate.Maximize.

Social Media Camp Presentation on Social Media Metrics

2010-02-09T09:39:28-08:00

Sm Metrics from Social Media Week

View more presentations from PayPalX Developer Network.

Social Media & Open Government

2010-02-06T20:44:20-08:00

Social Media + Open Government at NASA

View more presentations from Nick Skytland.(@skytland)

Wireframing: Blueprints for the UX

2010-01-25T08:03:00-08:00

When you get to the point of doing a presentation in the form of visual design comps, often times, it's the first time people start to see and really understand "the work" you do. There is so much behind the scenes that happens before the design is applied. Wireframes, for one, draft the necessary elements that make up a page or series of pages. Wireframes are critical in defining the concept, testing the information architecture (the buckets, the pathways, the conventions used to create a user's experience) and outlining the real estate of the page to facilitate usable and functional design.

GeekChix compiled an amazing list of templates designed to draft the many details that goes into Web design and development before even placing the presentation layer on for people to "see."

These are some great templates to help create the blueprints for the user experience.

Thank you, GeekChix!

Seven Components of Design

2010-01-17T14:16:34-08:00

Seven Design Components

View more documents from Lori Shyba.

Presenting: 50 Social Media Tactics for Nonprofits

2009-12-15T08:00:00-08:00

This is a great slide deck of some quick tactics and tools non-profit should consider when looking to engage in social media for your organization.

50 Social Media Tactics for NonprofitsView more presentations from Chad Norman.

Social Media Policy: 113 Policies Indexed and Counting

2009-12-14T18:22:17-08:00

Chris Boudreaux's Social Media Policy Database was white hot today under #socialmedia. This is an invaluable resource, which you can view social media policies by industry, get email updates when new features or policies are added and even add your own.

From About.com to Yahoo!, today there are officially 113 social media policies listed. This resource is exceptional and particularly essential for any organization (and their employees, members, partners, etc.) currently exploring, discovering and participating on the Social Web. Having a social media policy is essential to establish a framework for acceptable participation - both personal and professional. Bourdeaux's mission seems to express it best, social media governance - "empowerment with accountability." - Well said!

Source: Social Media Governance
Author & Contributing Credits: @cboudreaux, @EdBennett, Jason Rup
Referring hastags: #smg, #socialmedia

SNCR Study: Results Reveal Social Media's Impact on Traditional Professional Decision-Making Cycle

2009-12-14T17:17:26-08:00

The Society for New Communications Research held their Research Symposium at Harvard University earlier this Fall. SNCR Fellows, Vanessa DiMauro and Don Bulmer presented their survey results of a study entitled "The New Symbiosis of Professional Networks."

The purpose of the study examined Social Media's impact, particularly focusing on the following research questions:

Are professional networks being utilized by decision-makers in business?
Is social media typically regarded as a trustworthy source of information for professionals?
In what ways do professionals rely on social networks to support business decisions?
Will social media change the business and practice of enterprise-level operations?

Core Findings Validate Social Media's Rise as a Trusted Information Source (Network)

Professional decision-making is becoming more social
The big three have emerged as leading professional networks: LinkedIn, Facebook & Twitter
Professional networks are emerging as decision-support tools
Professionals trust online information almost as much as information gotten from in-person
Reliance on web-based professional networks and online communities has increased significantly over the past 3 years
Social Media use patterns are not pre-determined by age or organizational affiliation

...An Opportunity for Professional Decision-Making and Engagement

Social Media is supplementing the traditional professional decision-making cycle with great affect
Challenges are facing marketers who endeavor to mange or control social media network content
The greatest opportunity business has is to engage collaborative influence – via immediacy of impact through social channel

Forming Your Social Media Outlook for 2010

2009-12-14T12:16:48-08:00

As social media evolves, the first major stage of social media for many organizations has been exploring its potential - understanding the community, the interactions that can occur (or are with our without you) and what it takes to engage and retain the community you attract or join.

As we near 2010, the outlook moves beyond exploration and now into clearly defined strategies to maximize the potential.

To get further perspective and consideration for the new year, check out these great posts:

Social Media: What's Next?
Where are the top sites headed? What trends are around the corner? Mashable’s Editor-in-Chief, Adam ostrow offers pointers future successes in social media.
(11/30/2009 - American Express, Small Business Open Forum - Social Media - What's Next? - PDF)

10 Ways Social Media Will Change In 2010
What will social Web bring next? What will "being connected" mean? What will the next experience be for the 2 two billion people who are connected to the Internet? Here are 10 ways what we've called social media will evolve in 2010.
(12/11/2009 Ravit Lichtenberg, Guest Post, ReadWriteWeb)

The Evolution of A New Trust Economy
The next stage in the evolution of new media is the trust economy. Whereas conversations served as the currency of social media, conviction credence, and value serve as the market for trust economics.
(Brian Solis, PR2.0 - 12/9/2009)

Social Media Is the New Mass Media
Social media and interactive consumers will take the lead in transforming the multi-screen media landscape in 2010. (12/14/2009 - MediaPost/Blog)

The Medium Is No Longer The Message,... You Are
We are witnessing a profound change in the media and advertising industries due to the emergence of social media. Companies that did not exist ten years ago, like Facebook and Twitter, have captured significant share of the attention economy from traditional publishers.
(12/12/2009 - Seth Goldstein, Guest Post, TechCruch)

CMOs plan to increase social-media spending, monitoring - MediaPost

2009-12-14T12:00:30-08:00

Chief marketing officers plan to spend more on social media in 2010 and also will keep a close eye on whether the investment has a payoff, a survey by Bazaarvoice and The CMO Club has found. Almost two in three CMOs anticipate a greater outlay for social media, and almost three in four of those who didn't monitor social media's ROI plan to do so in the new year.

Source: 12/9/2009 - MediaPost Communications/Online Media Daily

Best Buy Seeks to Become Part of the Conversation

2009-12-06T21:25:43-08:00

Earlier this Fall, I was compelled to stop in front of the sliding doors of Best Buy to take this picture and tweet, Best Buy tells customers...

Now, watch this great video from Barry Judge, Chief Marketing Officer of Best Buy, to understand how this company seeks to be a part of the conversation online.