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Time & ROI Keep Marketers Concerned about Social Media

2010-03-17T07:30:00-07:00

Paul Chaney, author of The Digital Handshake, comments on the latest SmartPulse weekly poll - "What is your greatest concern regarding the use of social-media marketing? His response is very insightful and may even have you sleeping better at night.

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Whitepaper to Infographic to Blog Post to Tweet - Today's Viral Mashup

2010-03-12T16:03:58-08:00

This month Burson-Martseller published a fantastic whitepaper on global Fortune 100 companies using social media.

The report brilliantly illustrates their findings and recommendations including taking an evidence-based approach to Social Media.

As the white paper circulated, new interpretations of the findings have been reported, including this great infographic from Flowtown.

What I love in this day and age is that at various levels, the Web affords people to take information and tell the same story in different ways, from the bold and beautiful in infographics to blog post recaps to 140 character tweets and re-tweets.

This waterfall from charted whitepaper to infographic, to blog post to re-tweet, is quite amazing and wonderful.

Burson-Martseller detailed report is excellent.
Flowtowns infographic brings a new dimension to the report's data.
Tweets and re-tweets sustain exposure and interest.

Today's Viral Mashup - Isn't the Social Web grand?

Work Smart: Avoid Office Distractions With Time Blocking

2010-03-09T10:28:58-08:00

A short, informative video by Gina Trapani via Work Smart | FastCompany.

Robots Need Love Too

2010-03-02T10:28:51-08:00

Last night, I was following several cryptic tweets from HootSuite, our favorite Web and mobile app for spreading the love (your tweets) across all of your social networks. This morning I was greeted with an email in my Inbox that said, "Meet the Robot Family."

The beauty of Web culture is that business can be fun. HootSuite does a great job in a very "Apple-esque" way in introducing their new app for Android.

Now you can sing along with Dan Mangan today, "Robots need love too." Come on now everybody sing!

Social Media Camp Presentation on Social Media Metrics

2010-02-09T09:39:28-08:00

Sm Metrics from Social Media Week

View more presentations from PayPalX Developer Network.

Social Media & Open Government

2010-02-06T20:44:20-08:00

Social Media + Open Government at NASA

View more presentations from Nick Skytland.(@skytland)

Wireframing: Blueprints for the UX

2010-01-25T08:03:00-08:00

When you get to the point of doing a presentation in the form of visual design comps, often times, it's the first time people start to see and really understand "the work" you do. There is so much behind the scenes that happens before the design is applied. Wireframes, for one, draft the necessary elements that make up a page or series of pages. Wireframes are critical in defining the concept, testing the information architecture (the buckets, the pathways, the conventions used to create a user's experience) and outlining the real estate of the page to facilitate usable and functional design.

GeekChix compiled an amazing list of templates designed to draft the many details that goes into Web design and development before even placing the presentation layer on for people to "see."

These are some great templates to help create the blueprints for the user experience.

Thank you, GeekChix!

Seven Components of Design

2010-01-17T14:16:34-08:00

Seven Design Components

View more documents from Lori Shyba.

Presenting: 50 Social Media Tactics for Nonprofits

2009-12-15T08:00:00-08:00

This is a great slide deck of some quick tactics and tools non-profit should consider when looking to engage in social media for your organization.

50 Social Media Tactics for NonprofitsView more presentations from Chad Norman.

Social Media Policy: 113 Policies Indexed and Counting

2009-12-14T18:22:17-08:00

Chris Boudreaux's Social Media Policy Database was white hot today under #socialmedia. This is an invaluable resource, which you can view social media policies by industry, get email updates when new features or policies are added and even add your own.

From About.com to Yahoo!, today there are officially 113 social media policies listed. This resource is exceptional and particularly essential for any organization (and their employees, members, partners, etc.) currently exploring, discovering and participating on the Social Web. Having a social media policy is essential to establish a framework for acceptable participation - both personal and professional. Bourdeaux's mission seems to express it best, social media governance - "empowerment with accountability." - Well said!

Source: Social Media Governance
Author & Contributing Credits: @cboudreaux, @EdBennett, Jason Rup
Referring hastags: #smg, #socialmedia