A primary concern for most healthcare systems is staff engagement. This is especially true when focusing on recruitment and retention, which is expected to remain both a challenge and a top priority for years to come.

We continue to live in a volatile job market. On the whole, employee satisfaction is still low, and burnout is still high.

So what can we, as marketers, do about this?

We can’t alleviate the major issues. We don’t control how much staff get paid, or the resources that are or are not available. 

Chances are that your healthcare network is producing videos. That’s significant, since video is one of the single most effective ways to engage and emotionally connect with your audience: https://www.viddler.com/blog/a-better-way-to-connect-with-front-line-employees/

Here at Viddler, we’re commonly asked the following question:

What type of video does best in healthcare?

We conducted a survey in early 2022 and asked several healthcare media teams about the types of videos they are producing. Based on their experiences and feedback, we’ve been able to narrow it down to what works best. We’ve categorized our findings into two sections: Videos for the Community and Internal Videos for Staff.  

Employee engagement is simple in real time and in small groups. It becomes much more difficult as your organization grows. When your organization has thousands of people, it becomes an uphill battle. 

What’s the best way to engage staff across multiple departments and locations? Videos. Let’s dive into why video is so uniquely effective, and how to capitalize on it.

Appeal to Emotions through Video Storytelling 

People tend to make emotionally- based decisions, and so emotional connection is the cornerstone of building trust and cultivating positive change.

Keeping employees on the same page can be tough. 

When you work for a small company, it’s relatively easy to get to know all of your coworkers and build a bond. As your company grows, keeping those tight knit relationships requires more effort. When your organization has thousands of employees, it’s nearly impossible to know everyone. This inevitably becomes a key challenge for larger companies. It’s also a common struggle for companies of any size who incorporate remote work.