Video on the Internet

Video

noreply@blogger.com (Goldmoor) — Fri, 04 Nov 2011 14:34:00 +0000

Video

Open Video Ads

noreply@blogger.com (Goldmoor) — Thu, 02 Sep 2010 13:40:00 +0000

Open Video Ads (OVA), is a new solution which should be of interest to companies looking to overlay video content with marketing material, much like YouTube enables you to. The Open Video Ads (OVA) is the world’s first open source initiative that gives publishers a means to deliver any video ad from a VAST-compliant ad server into any video player. Basically that means any player, such as Flash or Windows Media Player, can display marketing material over the video, that pops up as the viewer passes over the viewer. Of course it might be considered a nuisance to some viewers and having the means to do this doesn't mean it shouldn't be used without considering its impact. It wouldn't really be appropriate for example to video content that was sensitive or personal. But in a situation where a company is putting video material on its website but doesn't want to add put directly into the actual promotional content, then the optional overlay, that can be clicked off by the viewer, could be a possible use. OVA is something new, and this blog is simply an introduction, but one that I hope will be of interest.

The Year of the Video

noreply@blogger.com (Goldmoor) — Mon, 04 Jan 2010 16:57:00 +0000

The year of the video. That may sound a bit far fetched, but is it? Here are a couple of things to think about with regards the use of video on websites. The first, is that if you plot the growth of the amount of videos available to be watched via the Internet, then apparently more videos will be available over the next 12 months than have been available over the last 5 years. Secondly, the revenue from online advertising has already exceeded that of TV advertising. So, 2010 the year of video. Watch this space.

Online Video Advertising Search Engines = Opportunity For Small Businesses

noreply@blogger.com (Goldmoor) — Fri, 20 Nov 2009 14:47:00 +0000

Video online is a powerful way for businesses to get noticed by their online customers. This article from last year gives a good insight.

Online Video Advertising Search Engines = Opportunity For Small Businesses

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Targeting videos, that inform.

noreply@blogger.com (Goldmoor) — Mon, 09 Nov 2009 13:38:00 +0000

Videos on websites can be used in many different ways, but they can also be 'targeted' very precisely. One way to target a video is to use short, simple videos to provide answers to typical or frequently asked questions. Of course providing answers to frequently asked questions is already provided on many sites with the use of the, FAQ page. A page set out with written answers to questions that are often asked. But a video can do a lot more. Not only does it have the audio and visual element, but videos and the 'moving image' has been used for many decades as a way of training and informing people, and there are many tried and tested ways of doing so. If this is combined with the idea of using video to answer single questions, with short 30 second to 2 minute video answers, then you have the powerful method of 'targeting' videos to provide answers and information that people want in a visually and informative way.

Video Online

noreply@blogger.com (Goldmoor) — Wed, 04 Nov 2009 15:42:00 +0000

Using video within a webpage is a very powerful way to get your message across.

This is just a simple video - but as the saying goes, a picture is worth a thousand words.

Embedding Videos on Websites

noreply@blogger.com (Goldmoor) — Tue, 03 Nov 2009 17:06:00 +0000

For businesses there are several ways to embed a video onto a website, by far the easiest is to upload your video onto YouTube. Then use the embed code, which YouTube provides, embed that link code onto your site which will then play the video on your website. However there are some disadvantages to doing this. If you want to find out more then take a look at an article on our businesvideopods.com website - http://www.businessvideopods.com/index.php?pag=cms&id=202&p=article-2.html

Of course if you have access to a web design programme like Dreamweaver, then you have the means of embedding a Flash Video directly using the Adobe Flash player. But there is also a very simple and much cheaper option. A company called Longtail produce a player called the JW Player which is a Flash player that you can use to play videos on your website. You can obtain it from here http://www.longtailvideo.com/players/jw-flv-player/ and they offer both a commercial and free option. Which ever you use, the free one is branded with their logo and the commercial one is not, they provide all the instruction on how to set it up, the code you need to use and some templates. If you have any sort of web building experience it will certainly help as some of the instructions can be a little confusing, but once you get the idea that you are placing the player and the video onto your server and then putting some code into your web page to access them, then it will hopefully all fall into place. On the Longtail website there is a setup wizard which should also help you change the settings that you may want, such as the colour of the background, the position of the control bar, or even if you want one.

Anyway hope this is of use and this is again another brief introduction into online video.

What is online video Marketing?

noreply@blogger.com (Goldmoor) — Mon, 02 Nov 2009 16:44:00 +0000

What is online video marketing? Well, to put it simply, it's about having on your company's website an engaging, highly visual and powerful way of showing people what your products and services are about.
Okay, to look at it another way, you're getting visitors to your website, but are they staying? You need to be able to engage with your visitors on as many levels as you can. Remember your visitors are your potential customers and they would have seen a great deal of marketing material and advertising in all sorts of places. On billboards, in magazines, on other websites as well as on television and radio. So most visitors will already have been subjected to a wealth of sophisticated marketing material but all of this is as it is because other advertisers know that people respond to information in different ways. Some prefer and find it easier, to absorb information through reading. Some through listening and hearing about it and others will respond much more through visual presentations. That's why you need to provide as many options as you can and video is a very good way to help you do this.
This is just a brief introduction, other blogs will look at video online in more detail. In the menatime why not take a look at our website www.businessvideopods.com