In an embarrassingly funny video, McMaster University students take just under four minutes to teach prospective students their main cheer, used at football games, group parties and orientation milestones.

Cheering is a long standing tradition at the University’s Welcome Week and the students seem keen that the basics are grasped. Lining volunteers up in a shopping centre and their campus, students are taught in military style how to seem enthusiastic and ‘rowdy’ in their chants.

Although the initial filming quality of the video could be better, it does improve and you are left watching a light-hearted video that was undoubtedly as fun for the students involved as it will be for prospective students to watch. However if you’re not a fan of cringe-worthy video, it’s probably not for you!

Shakespeare is known to be a famous and respected playwright worldwide, something De Montfort University’s latest video proves. Excited about taking both Shakespeare’s First Folio and a Sherlock Holmes manuscript to Japan to build on their international partnerships, the University turned to video to capture the buzz …

Far from your usual informational video, (which can all too often verge on the dreary side), De Montfort have been eager to reflect their enthusiasm through an equally passionate production. Using inspirational music, interviews with motivated staff members and professional cutting and editing, this video captures perfectly the drama of the trip; something Shakespeare himself might even approve of..

About the Author:

Stephanie Allen is one of Skeleton Productions Intern Copywriters.

Barbara Riff works at the Inpatient Oncology department at North Carolina Cancer Hospital. As part of UNC Health Care, she noticed the poor parking facilities and came up with a solution; a motorbike.

Realising that she could park a lot easier on campus with a motorbike and no longer had to worry about missing the bus, Barbara suddenly began to love her ride to work. She tells the camera that she came to love it so much that she now goes on joyrides and camping trips across the US in her spare time…but she’s careful to mention the risks.

Perhaps ‘motorbike’ isn’t the first thought that pops into your head when you think ‘nurse’, but UNC are doing their best to show you the real person behind the uniform. Combining interesting and sometimes unexpected personal tales with warnings and serious messages, UNC are careful to lighten the mood with upbeat music and professional graphics.

The idea behind these videos is a triumph not only to the Health centre but also to the nurses they represent…

About the Author:

Steph Allen is one of Skeleton Productions Intern Copywriters.

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Staying topical with the upcoming Olympics, UCLA Bruins have shown off their sporting alumni once again by interviewing Olympic Gold Medalist and Bruin Alumni, Dawn Harper.

Harper tells Bruin reporter Ralph Irvin about her triumph at the Olympic trials, as well as the ongoing support she receives as a past student of UCLA Bruins. She happily recounts her time as a student, adding that she loves being able to return repeatedly for training.

Dawn Harper is a great spokesperson for this sport-enthused university. All higher education institutes understand the importance of maintaining strong links with past alumni. But when a past student excels in their field, UCLA Bruins have shown how best to promote their success; video.

About the Author:

Stephanie Allen is one of Skeleton Production‘s Intern Copywriters.

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Cambridge’s Science Festival in March attracted over 35,000 visitors, but only now has it appeared in video form. From workshops about ice-cream, zoology and extreme sports to hands on science termed ‘Crash, bang, squelch’, the festival tried to help people not only understand science, but also enjoy it.

The video features quick interviews and snapshots from people working at or visiting the festival.This is science that aims to appeal to a wide audience; it tries to be fun and quirky – something the video reflects in its upbeat music and bright colours.

Taking a step away from the usual informative science videos uploaded online, Cambridge University have done their best to engage more than the intellectually minded professors and students who usually watch their content.

With a British summer of sport constantly publicised in the press, Nottingham Trent University have seized the chance to advertise their own sporting facilities. Their latest video uses a range of video footage to showcase the diversity of sporting clubs students can join during their time at the University.

With catchy music, the video combines clever graphics and real footage to show clips of their best fitness facilities, encouraging prospective students to become a sports member.

Whilst promotional videos can sometimes be too lengthy or dull to capture attention, Nottingham Trent University have managed to avoid this by creating a portrait of their sports scene as exciting and diverse, with what seems like plenty of opportunities for new students to get involved.

‘Ten Top Tips for Dealing With UCAS Clearing ’ aims to calm any worries students may have with top advice from students at UWE in Bristol.

With tips that will help prospective students get the best out of their options, this video uses bright and engaging animation by UWE MA animation graduate David Hutchinson. These clever visuals are combined with clear, encouraging voice-overs and a simple music backing track. The result is a video which avoids being too daunting or serious, opting instead for a light-hearted yet helpful vibe.

Better than typical University or UCAS FAQ pages, this video is undoubtedly going to be a hit with worried students everywhere who are loathe to sit and trawl through lengthy pages of advice. Whilst help videos about applying to University aren’t uncommon, most tend to be overwhelming with too much information; UWE have managed to keep things simple and stylish – definitely a style of video worth replicating…

Forget preaching philanthropist videos of the past, as part of their Common Reading Programme, McMaster University have released a subtly uplifting video about the book A Year Of Living Generously: Dispatches From The Front Line Of Philanthropy.

The journalist and author Scanlan opens the video by explaining the book’s origins. With the death of his mother, Scanlan found himself noticing obituaries in the publications he wrote for and within them the word philanthropy; meaning love of one’s fellow human. The author decided then to undertake a year of volunteering at various NGOs and charities worldwide, recording all his experiences in his book.

McMaster University have included Scanlan’s book within their reading program but rather than stick to the traditional book-club type discussions, they have captured their students thoughts and responses on video alongside brief interview footage with the author. What they say is really rather inspiring.

More engaging than your usual discussion, the video is filmed outside in HD and with its chirpy backing music it oozes positivity and optimism. So if you want to find faith in your fellow man, watch the video – who knows, you might then be tempted to read the book and spend a generous year yourself…

To be a superhero is said to be everyone’s childhood dream, but Emory University wonder if this could ever happen. In their latest video Skip Garibaldi, the University’s Distinguished Professor of Mathematics, discusses the possibility of Spiderman’s skills.

Focusing on the strength and capacity of ‘spider-silk’, Garibaldi enthusiastically discusses whether it could actually be used to swing from buildings or to stop a moving train. The answers are rather interesting, so if you’re intrigued or just loved the film it’s worth a watch.

With fast-paced shots from the movie and thrilling action music at the start, Emory University are careful to quickly capture your attention before delving into the technicalities behind cinema’s current superhero. Slightly geeky yes, but with an exciting, topical subject this video is most definitely a triumph to the University, combining clever mathematics with current cinema.

I wonder what they’ll say about Batman…

About the Author:

Steph Allen is one of Skeleton Productions Intern Copywriters.

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The University of British Columbia frequently release news-type videos with their two presenters, Liam and Sarah, as they bring the latest news and events about the University to their online viewers. This time, they turned technical as they attended the 2012 competition of RoboCup to show support in their University’s team ‘The Thunderbots’…

At the first ever North-American Open, the RoboCup hosts competing teams trying to get their football playing robots to win the event. Cue footage of robots taking shots at goal, alongside witty interviews with team leaders about whether each robot is ‘equal’ or if they have a ‘favourite’ on each team…

With upbeat music, professional footage and animated presenters, UBC’s videos are usually rather amusing to watch and this is no exception…

About the Author:

Steph Allen is one of Skeleton Productions Intern Copywriters.

Any Questions:

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Call us on 0845 003 7720
Email: info@skeletonproductions.com