As an ex publisher, I was particularly interested in the judges insights and the quality of covers from the New Zealand magazine industry.

With over 70% of Kiwis watching online video sites such as YouTube, this means over a third of New Zealanders are buying products after watching online video.  The data comes from Nielsen New Zealand’s  Social Media amongst New Zealand Businesses Survey conducted in December 2009, and released in July 2010.

This New Zealand data matches US based research that we have profiled showing how online video drives engagement such as the Interpret Survey and drives actual buying and the Comscore which showed a similar position to New Zealand for US shoppers behaviour around online video.

The message is simple for businesses and advertisers. The internet revolution is now moving into its next phase in the online video advertising kingdom. Avoid at your peril. Interestingly here in New Zealand our online video company SilverlineMedia.TV is approaching it’s 2,500 video. Last year video was being embraced primarily by SME’s as they saw how they could present themselves affordably against their bigger high street competitor. This year we have seen the mid-sized companies and brands finally getting into online video.  The online video advertising and content revolution is clearly on in New Zealand.

Clubs New Zealand is looking to drive membership of their terrific association of clubs nationwide. Video will present the clubs services to the community and their members and bring a new 21 century marketing presentation. SilverlineMedia.tv has already produced video for numerous clubs from the local RSA to the community sports club.

We have seen a number of clients that include video to their Google Places listing lift their position. Ensure you do the obvious keyword SEO of your listing, get the location right, and ensure Video and Comments drive additional benefit.

SilverlineMedia.tv show real examples of ten different ways for real esate agents to use online video. From presenting property listings to marketing the agent and brand.

If you are in real estate these terrific examples from New Zealand will get you into the online video revolution. Guaranteed.

Here in the New Zealand local local internet metrics company Nielsen indicate 70% of kiwis online are viewing video.  At Silverlinemedia.tv, we are at the coal-face having made over 2,000 full motion and virtual videos for our clients since our launch in late 2008.  In Janaury our videos were played 30,647 times on our customer’s sites and the numerous video sites we distribute to from the mighty YouTube to Dailymotion.  This accounted for 39,000 minutes of video informing customers about businesses products and services.

Video is clearly on an incremental projectary as costs of production reduce, return and benefit demonstrate the value and the sheer range of opportunities to use video to persuade and inform customers and partners. Add the smarts and effectiveness of online video advertising and the argument for video as a key part of a businesses business / media strategy are frankly pretty simple.

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