Vinai's eMarketing Ideas For You

Why Email Marketing Generates Better Returns Than Print Ads

vinai — Tue, 15 Dec 2009 10:34:26 +0000

There are a many advantages of Email Marketing over advertising in magazines. I am listing a few of them here for you to review and decide for yourself. Let me know if you agree with them or not. Longer copy: An email is much longer in size, and you can place as many photographs and product [...]

Strategy to target Gmail users with Adwords

vinai — Wed, 09 Dec 2009 01:29:21 +0000

Do you want more clicks, and more conversions from the Google Content Network? Try one of the best converting sites on the Google Content Network - Gmail. It has consistently proved itself for us and our clients. Do note that there is a specific strategy to target Google Ads on the Content Network. You need to choose [...]

Why not start a Blog?

vinai — Mon, 27 Oct 2008 06:06:20 +0000

Many of my clients and prospects consult with me on the creation and execution of their eMarketing Strategy blueprint. One of the tools I often suggest to them is to start a simple blog on their site. The immediate reaction - Oh No! It won’t work for us. We only provide B2B Products or Services. This [...]

How to Maintain Contact with Your Prospects Automatically

vinai — Sun, 26 Oct 2008 02:50:19 +0000

I am sure you get inquiries from all over the world - from your website, direct promotions, advertising, sales leads, and phone calls etc. all the time. And if you are like me, you would have setup a good follow-up mechanism. I have ready made letters saved as drafts in my Outlook, for each of [...]

Contextual Ads Outperform Search Ads

vinai — Tue, 20 May 2008 07:29:31 +0000

Introduction Most of the time, we used to get useless, non-converting clicks from the Google Content network, so at times we stopped showing the ads in content networks. This used to reduce the money our clients were paying for the Pay per click advertising, and give them time for a more focused experience to service people [...]