Vinai's eMarketing Ideas For You

Why not start a Blog?

vinai — Mon, 27 Oct 2008 06:06:20 +0000

Many of my clients and prospects consult with me on the creation and execution of their eMarketing Strategy blueprint. One of the tools I often suggest to them is to start a simple blog on their site. The immediate reaction - Oh No! It won’t work for us. We only provide B2B Products or Services. This [...]

How to Maintain Contact with Your Prospects Automatically

vinai — Sun, 26 Oct 2008 02:50:19 +0000

I am sure you get inquiries from all over the world - from your website, direct promotions, advertising, sales leads, and phone calls etc. all the time. And if you are like me, you would have setup a good follow-up mechanism. I have ready made letters saved as drafts in my Outlook, for each of [...]

Contextual Ads Outperform Search Ads

vinai — Tue, 20 May 2008 07:29:31 +0000

Introduction Most of the time, we used to get useless, non-converting clicks from the Google Content network, so at times we stopped showing the ads in content networks. This used to reduce the money our clients were paying for the Pay per click advertising, and give them time for a more focused experience to service people [...]

What is the Purpose of Your Website?

vinai — Mon, 05 May 2008 10:27:58 +0000

Why did you setup your own company website? Is it because everyone else has one? Was it peer pressure, or just a whim? I ask this question everytime I see an old, never updated company website that was last done by someone in 1998. It may even be hosted on an old Geocities or Tripod account, and [...]

Best Places to Get Incoming Links For Your Site

vinai — Wed, 09 Apr 2008 00:20:00 +0000

You probably know that to get a high ranking in search engines, you need great content, and lots of it. Most people don’t realize the other factors that search engines look to rank your site high in search engines. The key other factors to rank your site is its link popularity. After all, if you have [...]