Sweet Cherry Vintage Lingerie Blog

Sweet Cherry Vintage Lingerie On Facebook!

2012-02-09T22:31:00.001-08:00

Be sure to LIKE me on Sweet Cherry Vintage Lingerie Facebook page!

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Lingerie Beer Can

2012-02-09T10:43:00.000-08:00

Created by Russian designer, Ramm ND, the Lingerie Beer Can Design would certainly be man’s beer can of choice. Ladies in lingerie and beer is just as perfect for any guy and to maximize the visual potential of the beer cans, you need at least two!!

Be sure to see up close...factory and plume of smoke creating... well, you got it.

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Yvonne de Carlo Rocks It In Vintage Lingerie

2012-02-08T10:03:00.000-08:00

Yvonne de Carlo Rocks It In Vintage Lingerie!

Yvonne De Carlo Rocking Vintage Lingerie in 1946

Best known as "Lily" from the Munsters, Yvonne de Carlo was a true icon, and one of the most beautiful actresses I have ever seen. Rocking herself in gorgeous 1940's lingerie!

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Vintage Vanity Fair Ads Vintage Lingerie

2012-02-07T12:03:00.000-08:00

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Rogers Vintage Lingerie Ads

2012-02-07T11:57:00.000-08:00

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Schiaparelli Couture Italian Designer and Vintage Lingerie

2012-02-06T20:28:00.000-08:00

Elsa Schiaparelli designed costumes for much of Hollywood including actresses such as Zsa Zsa Gabor, Mae West, Katherine Hepburn, the duchess of Windsor was also a huge fan. Elsa was one of, if not the actual first, to use shoulder pads, colored zippers, back-less swim suits, turbans, the wedge shoe and buttons that looked like anything but a button.

In 1941 Elsa went to the United States to escape the war and when she returned to France in 1945 her popularity had seriously waned. Unwilling to curb her imagination for economical reasons she continued to design with all her usual flair and frivolities,but her post war designs didn't suit the times and by 1954 she had retired from being a fashion designer.

Ironically this was the very same year that Coco Chanel returned to Paris after being away for 15 years. They were rumored to be great enemies and it was said that Coco Chanel would not speak Elsa’s name and would only refer to her as “that Italian that made clothes”.

Schiaparelli’s designs were heavily influenced by artists in the dada and surrealist movements, particularly by Salvador Dali. While Chanel’s clothes were known for their simplicity, Schiaparelli’s were known for their daring.

Elsa Schiaparelli passed away in 1973 but her influences in fashion are still very obvious today, even if you didn't know it until now.
Add to your Schiaparelli collection with these RARE vintage panty girdle. Available at Sweet Cherry Vintage Lingerie:

Elsa Schiaparelli

(1890 - 1973)

"I gave to pink, the nerve of the red, a neon pink, an unreal pink"

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Vanity Fair Lingerie, History In The Making

2012-02-04T09:31:00.000-08:00

Vanity Fair Lingerie, History in the Making

You may ask, "Why Vanity Fair?” Because Vanity Fair makes some of the most beautiful lingerie I have ever seen and becoming so highly sought after. Created my skilled artisans of the lingerie business these pieces are the works of masterpieces and pure geniuses. (In my opinion anyhow!) Dating back to 1899, the company started producing it's lovely wears in 1919 and is sadly ended in 2007 when Fruit of the Loom bought them out. Each garment is to be cherished for many years to come. I own and possess some of the most gorgeous pieces ever created and I offer them to you here on eBay! (Well the one’s I can only part with of course!).

Key Dates/Timeline on Vanity Fair

1899 Reading Glove and Mitten Manufacturing Company was founded by 8 men in Reading, Pennsylvania
1911 John Barley, one of the 8 men buys out the other men
1913 Name change: Reading Glove and Mitten becomes SCHUYLKILL SILK MILLS
1914 Silk lingerie starts being produced by the company, this is the start of the Vanity Fair lingerie!
1917 The name "Vanity Fair" is chosen through a name competition within the company for it's lingerie line
1919 Name change: Schuylkill Silk Mills becomes VANITY FAIR SILK MILLS, INC.
1921/22 Rayon, Acetate were used in addition to Silk, sometimes blended.
1929 Vanity Fair opens the Vanity Fair Stocking Company, producing silk stockings
1939 Designer NANCY MELCHER (assigner for VF) applies for a patent for the "Corselette", an "all in one" open bottom skirted style girdle, with bra and garters attached
1940 Production is stopped on all foundation garments (bras, girdles, etc.)
1941 Patent for the Vanity Fair Corselette was approved
1942 Name change: Vanity Fair drops the name "Silk" from the title, because of the embargo on silk during WWII
1945 Embargo on silk, elastic and nylon are lifted, and company resumes production of their foundations
1948 Vanity Fair announces halt on silk production and will convert everything to nylon, and this is when TRICOT was first used in VF lingerie.
1948/49 Hues in soft pinks, yellows, minty greens and blues, "Perma Pleats, and various "prints" were introduced in the line of lingerie
1950 Vanity Fair Stocking Company closes
1951 Vanity Fair Mills goes "public"
1950s (known around 1952/53) Novelty prints (leopard, zebra, butterfly, etc.) were introduced, and higher end "conversation pieces" such as gold lame' items were produced in the mid 1950's
1958/59 Lycra (Spandex) is used in foundations along with rubber which was still being used
1961 Vanity Fair announces the discontinuted use of rubber, and uses Lycra Spandex now.
Mid 1960s (65 or 66) Themed lingerie was introduced in the entire line of their negligee's, slips, panties, girdles, brassieres, pettiskirts, loungewear etc. Some of these "themes" included: Rhapsody In Bloom, The White Collar Look, Fuji Drama, Luxory Liner, Hush Honey, Moon Flight and more.
1969 Name change: Vanity Fair Mills becomes VF CORPORATION. Company starts producing jeanswear after purchasing the H.D. Lee Company. Company acquires BERKSHIRE INTERNATIONAL CORP.
1970 Hosiery reintroduced
1981 Cotton panties introduced
1984 Fleecewear is introduced after Bassett-Walker, Inc is acquired.
1998 Bestform (Exquisite Form) and Lily of France are acquired by the VF Corp.
2007 Sadly, Vanity Fair sells to Fruit of the Loom.

Rule of Thumb on Vanity Fair Labels:

1920s-1930s-DARK BLUE lettering embroidered on woven/cloth labels with "cameo" figure from a tap "french knicker" panty.

~*~

1940's DARK BLUE without CAMEO from a white half petticoat slip.

~*~

Late1940s to 1950s-LIGHT BLUE script embroidered on woven/cloth labels that read “ TRICOT NYLON” and NOT “Tricot ALL Nylon”.Hence the word “ALL” is omitted.. Taken from a black and red full slip.

~*~

1960s-LIGHT BLUE script embroidered on woven/cloth labels much like the 40s/50s, BUT the difference is the tag is a bit larger and the words “MADE IN THE USA” is added, and Tricot ALL Nylon (hence that word “ALL” being added). From a white tricot panty.

~*~

1970s-BLUE BLOCK LETTERING on cloth/woven labels from a pink babydoll nighty.

~*~

LATE 1970s to Mid 1980s BLUE BLOCK LETTERING on printed labels from a minty blue nightgown.

~*~

Late 1980s to 1990s BLUE SCRIPT LETTERING on printed labels from a pink robe.

~*~

Various Other Tags:

PURPLE Script on cloth/woven label tags were used in the loungewear (houserobes etc.) from late 1960s through the late 70s from a lounging dress-gown.

~*~

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Old Hollywood Glamor Vintage Lingerie Style

2012-01-27T09:46:00.000-08:00

Vintage Lingerie Dressing Gowns of the past.. Are these not the epitome of OLD HOLLYWOOD GLAMOUR OR WHAT!?! Why don't women of today still dress this way? I mean, come on, this no way compares or competes with the trash of what today's lingerie is offered from places like V.Secret. Occasionally you can pop into a Frederick's of Hollywood and find your self a marabou peignoir, but not in glorious rayon satin or true chiffon nylon. Most are created in a polyester chiffon or sickly poly satin. ICK. I was born in the wrong era. *sigh*

This is why I sell vintage lingerie, to keep the passion alive of truly glamorous clothing.

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Olga Nightgowns and Vintage Lingerie by Sweet Cherry Vintage

2012-01-26T11:08:00.000-08:00

Olga Nightgowns and Vintage Lingerie by Sweet Cherry Vintage

The Olga brand was started by Olga Erteszek, a war refugee from Poland, who came to the U.S. with her husband in 1939. With only $10 in her pocket and the skills she had learned from her corsetiere mother, Olga began a business making lace garter belts on her kitchen table with a rented sewing machine.

Since then Olga has grown to become one of the leading intimate apparel brands in North America. Known for superior design and garments that flatter all figure types, Olga has strived to maintain the personalized touch of its founder in each garment.Olga Erteszek along with her husband Jan (1913–1986), a lawyer, came to the United States in 1941. Fleeing Poland and the invading Nazi army, the young couple left their family and most possessions. After emigrating to Russia and then Japan, they both eventually secured a visa and landed in California.

As the daughter of a corsetiere, Olga worked in a sweatshop making girdles and brassieres, and Jan found work in sales. One day she spotted a woman on a trolley with hosiery rolled to her knees. She said to Jan that it was a shame that women didn't have at least some bit of finery to hold up their stockings, something to make them feel feminine no matter how severe the sacrifices or how limited their funds were during the war effort. Jan encouraged her to create something herself to facilitate the woman, so with a $5.00 sewing machine rental and $5.00 of material, she got started.

Olga sewed a dozen or so lace-trimmed garter belts that Jan sold to the foundations buyer at an elite department store. And this started an industry that blossomed to employ 2,000 women. Enduring from the 1940s to today, Olga is known as America’s leading maker of fashionable lingerie, sleepwear and loungewear. At one time, Olga directed a team of 17 designers who were dedicated to change the look of women’s confining “unspeakables” to fashion pieces that shaped the bust, smoothed the tummy and enticed the gentlemen. Jan found his calling as the head marketing and sales director. It was Jan who insisted that Olga herself appear in the advertising under the tag line, “Behind every Olga there really is an Olga”.

Holding the woman's record for patents at 28, Olga brought women many pleasing, comfortable and fashionable undergarments. In addition to winning many industry awards, Olga and her husband were honored for their community and humanitarian work. In 1985, they received the California Industrialist of the Year Award for lifetime achievement. Olga was one of the first businesses to initiate profit sharing for employees, and in 1967 it became a publicly owned corporation valued at $67 million. In 1984, Olga was ranked as a Fortune 500 company and one of the best 100 companies to work for in America.

Courtesy of Wikipedia.

Be sure to see many gorgeous OLGA gowns here at Sweet Cherry Vintage Lingerie:

OLGA Vintage Nightgown FULL SWEEP Long Gown Black XL Ne...

OLGA Nightgown Pink Vintage TWIST/CRISS CROSS Gown LRG ...

OLGA Vintage Nightgown MAGENTA PINK Long FULL SWEEP Neg...

OLGA Vintage Nightgown BURGUNDY Long FULL SWEEP FormFit...

OLGA Vintage Nightgown Robe RED Set Peignoir Gown TAGS ...

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Sissy Sweet Vintage Lingerie

2012-01-25T21:23:00.000-08:00

Vintage Nightgown & Robe Set Lingerie by Gossard Artemis. Vintage nightgowns, vintage negligees, and vintage lingerie...Ultimate in chiffon nightgown. Sissy lingerie to be desired.
Nothing compares to the elegance of these beautiful vintage masterpieces.
So romantic, feminine, highly collectible and sought after.
A welcome addition to your finer vintage lingerie boudoir and collection.

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Vintage Lingerie..Sweet Cherry Vintage Lingerie Hits 9,300 Sales!

2012-01-25T21:10:00.000-08:00

Warmly welcome all! At Sweet Cherry Vintage Lingerie, please know you will get nothing but the utmost quality in vintage lingerie garments, service, and gratitude.

Thank you for making all my years (nearly 10!) on eBay selling nothing but
vintage lingerie the best job a gal could ever have.

Proudly announcing that I have sold OVER 9,300 vintage lingerie garments. I am self taught connoisseur, historian, and curator of some of the most rarest of vintage lingerie garments that you will ever see. I am most recently featured in a newly released book on vintage lingerie called...Irresistible: The Art of Lingerie, 1920-1980

Featuring one of a kind Lucie Ann/Claire Sandra, Vanity Fair, Olga, Intime, only to name a few. It's my pleasure to bring you these lovely mostly one of a kind treasures for you to indulge yourself with

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Vintage Lingerie Lucie Ann Claire Sandra, A Rare Look

2012-01-24T10:29:00.000-08:00

Not Too Much, Says Lucie Ann a rare LOOK into the infamous Lucie Ann of Lucie Ann Claire Sandra, Beverly Hills.

Upon my extensive search of the infamous Lucie Ann Onderwyzer, famous designer for Lucie Ann, Lucie Ann for Claire Sandra Beverly Hills.

Lucie Onderwyzer, 75, founder of Lucie Ann Lingerie of Beverly Hills, a firm she launched in 1949 that introduced exotic colors to what was then the bland sleep wear that American women wore. With her partner, Anne Briggs, Mrs. Onderwyzer expanded her business to include lounge wear, and her clothes came to be sold at major stores across the country. She sadly passed away from complications of a stroke in 1988 in Los Angeles.

I have come across some interesting articles, this is from an early 1960's magazine or newspaper article, typed out by me word for word from an interview:

Lucie Ann's steady customers think nothing...well, not much anyway...of paying $650 for a nylon peignoir or $1,250 for a lounging costume.

"My prices begin where competitive prices end," says Lucie Ann comfortably.

A dozen years ago, in California, Belgian born Lucie Ann found herself a widow with two children to support. She had no business experience, but every soul-searching session on what to do came back to the same thing: designing and selling lingerie.
Lucie Ann, a Dresden-like graying blonde with wide brown eyes and a youthful face, explains she always had a felling for intimate apparel...the glamorous kind she had never found in shops while traveling around the world with her husband, a diamond merchant.

Lucie Ann started without a workroom, "I didn't have the nerve to have a place." She designed and draped, then carted the project to a woman who did all the seams, and on to another who appliqued.

The finished product she put in a pretty quilted box tied with a big fresh ribbon ("I like things very dainty and right") and visited movie studios. Producers' wives recommended her to friends, and Lucie Ann was on her way to the 135-employee factory in Beverly Hills and the three-quarter-million-dollar annual business she has today.

"My lack of knowledge made it cost more," she recalls. "I would never do it again, now that I know what it entails."

Later Lucie Ann decided so many people were imitating her she went about copying herself in a budget line, named the Claire Sandra collection after her 14 year old daughter. Her son is 18.

Lucie Ann ever used her own surname, Onderwyzer, because it sounds too much like underwear, a word she detests.

She feels strongly that women should choose intimate apparel with the same care as cocktail and evening wear.

"Certainly a woman's married life should be as important to her as her social life. The woman who says 'What would I do with it?' about a glamorous gown and roe probably means that her husband leaves early in the morning and at night is too tired to notice her.

"Maybe he'd wake up if she wears a lovely gown," suggest Lucie Ann with a glint in her eye. "Maybe she'd win him all over again."

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Vintage Lingerie Art in Advertisements

2012-01-23T14:27:00.000-08:00

Vintage Lingerie Art in Advertisements. TAKE HEED MAD MEN! Stunning, beautiful, original artwork from some vintage lingerie ads I have. They just don't make them (ads) like they used to. Enjoy!

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Vintage lingerie ads, vintage lingerie art, vintage lingerie.

Vintage Lingerie Vanity Fair CANDY FOR THE EYE

2012-01-22T18:52:00.000-08:00

Have you ever seen anything so beautiful in your life!? Most DAZZLING colors ever by vintage Vanity Fair. In sweet lemon limes, dazzling ocean blues, and my favorite the lavender and pink.

Vintage Lingerie Vanity Fair CANDY FOR THE EYE

vintage lingerie, vintage vanity fair, vanity fair nightgown, vanity fair, sweet cherry vintage lingerie, ebay shopping,

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Vintage Inspired Lingerie..Dita Von Teese for Target

2012-01-21T17:13:00.000-08:00

Who better to design a lingerie collection than a person who wears lingerie for a living? Diminutive vintage pin-up retro era and burlesque star Dita Von Teese has fashioned and designed a "vintage inspired" line of lingerie for Target. But wait, don't get too excited you Yankee American gals...this is for Target Australia. Wahhhhhhhh...

I totally can appreciate this being Target and not Victoria's Secret, Ms. Von Teese's line will be priced very reasonably for the average Joe..or Josephine. Her line will include corsets, girdles, garter belts and leopard print galore!

The burlesque dancer's vintage inspired intimates collection won't be available outside of Australia...Us Yankee's up here in North American and fellow Eurpoean shoppers will have to contend with eBay..

If you would like to see REAL vintage lingerie, be sure to visit my site at Sweet Cherry Vintage Lingerie!

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Tags: vintage inspired lingerie, vintage lingerie, Dita Von Teese, ebay shopping, eBay vintage lingerie,

Vintage Lingerie...IRRESISTIBLE: THE ART OF LINGERIE

2012-01-19T18:53:00.000-08:00

Vintage Lingerie...IRRESISTIBLE: THE ART OF LINGERIE

It's OUT! Irresistible: the Art of Lingerie, 1920-1980 by Desire Smith.

The long awaited book on vintage lingerie, features yours truly... Sweet Cherry Vintage is proudly acknowledged, not only in the Acknowledgments, as well as the Resources.

The story goes...approximately, 7 or 8 years ago, I sold a beautiful vintage Lady Duff nightgown negligee to a collector, and in return it is featured in this book. Over the years, I have stayed in contact with this collector and have exchanged many phone calls and emails with him. Comparing buying, collecting and pursuing our vintage lingerie dreams.

The book is now released, and you can purchase it directly from Amazon:

Irresistible: The Art of Lingerie, 1920-1980 by Desire Smith

Slip into something more comfortable as you peruse this comprehensive overview celebrating the art of women's underwear and lingerie. In this elegant display of vintage, collectible lingerie in satin, lace, silk, and chiffon, experience the evolving designs of modern lingerie from 1920 to 1980. From sweeping changes of a woman's role in society to the technological advances that produced a spectrum of new colors and range of textiles, the form and style of lingerie has undergone a significant transformation. Photos, sketches, and vintage ads tell the story behind the designs for bodices, negligees, pajamas, nightgowns, bed jackets, girdles, garters, and more. Ideal for collectors, costume designers, fashion designers, and fashionistas.

I was original owner of this Lady Duff gown, now featured on page 51 in this book, as well currently for sale here at Silver Screen Loungerie by Richard Reissig.

About the Author:
Desire Smith is an instructor of History of Costume at the Antoinette Westphal College of Media Arts & Design, Drexel University. Smith has written several other books on vintage fashion.

vintage lingerie, irresistible, the art of lingerie, Desire Smith, sweet cherry vintage, sweet cherry vintage lingerie, Lady Duff,

Olga Nightgowns And Vintage Lingerie

2011-11-28T10:36:00.001-08:00

Olga Nightgowns and Vintage Lingerie.

It is hard to believe that the Olga Company, one of the most sought after brands in vintage (and modern) lingerie, began with a measly $10 in the 1940's and reached volume sales of $67 million. Well the Olga behind Olga made it happen with her incredible undergarment designs and dedication to making women feel ultra feminine and beautiful. Olga, ultra romantic. Olga, ultra beautiful. What more could a woman want or desire. Olga, queen of lingerie, she reigns!

A welcome addition to your finer lingerie boudoir. Be sure to shop my online store for more vintage lingerie and vintage fashion at Sweet Cherry Vintage Lingerie.

And..if you are looking for Olga nightgowns, I have plenty of those too!

"Vintage Style, Vintage Inspired" Nightgown, very much like that styled like Olga gowns.

Presenting a "Vintage Style, Vintage Inspired" Nightgown, very much like that styled like Olga nightgowns. This gown is not vintage, but made in a vintage style spandex form-fit bodice body-silk.

Olga nightgown original. Twist ruched bodice with shorter matching Olga robe.

Olga nightgown original in burgundy. Classic full sweep style.

Olga nightgown original. in peach with matching peach chiffon JC Penney robe.

Olga nightgown original. Pink lace swirl full sweep RARE nightgown.

Olga nightgown original. Pink with long sleeves. Ultra rare!

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Definitely NOT Mad Men Vintage Style Lingerie

2011-11-26T11:27:00.001-08:00

Can't blame a gal for trying. Janie Bryant, the costume designer for the hit TV series Mad Men has collaborated with Maidenform as a wardrobe expert to help educate women by offering flattering fit and styling tips.Which is fine! Wonderful! However, I was truly disappointed that the intimates created were nothing like the vintage 1960's style we all love and adore.

Banana Republic, Kate Spade and Very.co.uk have all launched Mad Men-inspired ranges, and the original costumes from the series were sold on eBay... However, Maidenform are the first to encourage us to buy Sixties-style flattering lingerie.

Janie Bryant, Mad Men's costume designer, has collaborated with Maidenform. This is the company's latest range, the Pretty Collection. Me? Personally? Looks like Victoria's Secret all over again. Not a hint of vintage inspiration.

During the second season of Mad Men, there was an episode that included a Maidenform advertising campaign. Bryant said, "I was inspired to look at some of Maidenform's iconic ads for my book, The Fashion File. 'Upon our initial meeting, we had shared passions in everything intimate apparel and the rest is history." Maidenform CEO Maurice Reznik added: 'Enlisting the expertise of Ms. Bryant gives our consumers professional advice from the world of celebrity wardrobing and stresses the importance of the role intimate apparel plays in the foundation of fashion.

The company's latest range, The Pretty Shapewear Collection, blends Sixties comfort and glamour. It also pairs expensive-looking fabrics such as eye lash lace with Maidenform's trademark built in firm control. Betty and Peggy would definitely approve. I certainly do not.

Original ads that Mad Men reproduced.

Not too happy! But hey, this is why I sell VINTAGE lingerie. To keep that style alive!

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Vintage Lingerie to the Stars. Juel Park Couture Lingerie.

2011-11-16T10:56:00.001-08:00

Juel Park Lingerie of Beverly Hills 1929 on Wilshire Blvd.

Juel Park Lingerie Is Just More Then A Garment. It Is A Work Of Art.

THEN... 1929

The Roaring Twenties were about to give way to the worst economic depression ever, when Juel Park, just twenty two, decided it would be the perfect time to start her couture lingerie design career. It was with this wealth of enthusiasm and very little else that Juel Park Lingerie, Inc. officially opened its doors for business.

1929 Inside look at the original Juel Park shop

During the roaring 20′s, a 22 year old woman named Juel Park decided to leave her secretarial job behind her and head into the luxurious land of lingerie. Since 1929, Juel Park of Beverly Hills has created some of the most breathtaking couture lingerie. With a wisp of imported sheerness, tiny hand-made stitches, and tremendous ingenuity, Park whipped up dreamy creations that would make any woman drool! Each piece was custom made, sometimes personalized with the clients initials embroidered onto it.

Let’s take a look at how lingerie changed in Old Hollywood! Juel Park models showing off the change from long negligee’s to short nighties!

Juel Park became one of the worlds most outstanding designers of fine haute couture lingerie. Marilyn Monroe, Joan Crawford, Barbara Streisand, Marlene Dietrich, Elizabeth Taylor, Ava Gardner, Rita Hayworth, Lucille Ball, Katherine Hepburn, Audrey Hepburn, Mae West, Grace Kelly, Zsa Zsa Gabor and Lauren Bacall, high society and royalty worldwide have lounged in Juel Park Lingerie.

In 1948, the Los Angeles Times wrote an article on Lana Turner’s marriage to Bob Topping, mentioning that she spent at least $5,000 at Juel Park for her wedding lingerie. This was the place to shop and be seen!

Marilyn Monroe in a Juel Park

Zsa Zsa Gabor in a beautiful Juel Park

Carole Wells Doheny in the Juel Park Rodeo Boutique front window!

Jeanne Crain, flaunting her Juel Park Gown.

FAST FORWARD!

Today, Juel Park Lingerie is a company that stands alone. their fabrics and trimmings are made from the finest silks, satins, and laces, all, which are carefully chosen. A Juel Park piece of lingerie is more a work of art than it is just a garment. They create individuality and charm in all of our garments and foster long lasting client relationships catering to the most specific needs with the utmost discretion.

CUSTOM ORDERS ARE THEIR SPECIALTY!
Juel Park continues to make custom orders, and now sells to exclusive departments stores. Many of the new lines have been recreated from the original patterns, reintroducing the world to the old Hollywood glamour! If you only buy one piece of lingerie this year, please treat yourself to a Juel Park creation, be it new or vintage…you won’t be disappointed!

Courtesy of www.juelpark.com
Images courtesy of http://juelparklingerie.tumblr.com/

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Vintage Lingerie WHAT A TRIUMPH! Triumph Lingerie Celebrates 125 years!

2011-11-15T11:26:00.001-08:00

Vintage Lingerie WHAT A TRIUMPH! European owned Triumph Lingerie Celebrates 125 Years !!!

1886, The very first bra invented by Triumph was called the Bust Improver.

More then a century ago in 1886 Triumph's founders launched their corsetry business from a barn in Heubach (Württemberg-Germany) in 1886, they had start-up funds of 2000 gold marks and employed 6 staff. As a comparison, the company today has annual sales exceeding 2.2 billion Swiss Franks and employs over 36,500 staff all over the world. At the same time as Paris couturier Charles Frederic Worth was the first man to "enhance" the female form with padding, the two founders of Triumph were setting up their operations in a barn.

In 1894 their sharp business acumen brought them an important breakthrough - an order for corsetry from strait-laced England. Leading into the 1900's leading into the century, constricting whalebone undergarments underwent a certain degree of relaxation; corsets moved downwards, so to speak, to become girdles. Women, and European women in particular, were positively electrified by the influence of new fashions such as the tango, and began to dress and deport themselves in ways that brought out their personalities. As Triumph flourished, new generations brought youthful energy into the business, and in 1902 Triumph was a registered trademark.

In the 1930s, Triumph advanced to the status of Europe's largest corsetry manufacturer - an excellent reason to celebrate the company's 50th birthday in 1936. After almost 50 years of near-uninterrupted growth, checked only by the First World War, 1933 saw the foundations laid for the company's later international expansion when the company opened its first international branch in Zurzach, Switzerland. Today, the same premises house the corporate financial headquarters and other central corporate departments.

By the 1950's Triumph had become 'Triumph International' to reflect it's worldwide standing and employed 6000 staff. They expanded rapidly into countries such as Britain, Italy, Belgium and Norway. With this growth into new countries, Triumph became established as Europe's top lingerie manufacturer. Then in the 1960's, with the step into Hong Kong, the expansion into the Asian market began. In the same year, the Triumph workforce had grown to 14,000. Soon the company had independent subsidiaries for swimwear, day-wear and nightwear and new technological developments such as molding and high frequency welding, used instead of traditional stitching, were revolutionizing looks and possibilities for Triumph designers.

Fast forward 125 years, and much has changed. This month, Triumph International is to commemorate their long history tailoring the female form with a limited edition collection of vintage-inspired corsets, bras and knickers that celebrate the nipped-in waists and high-waisted styling of the past. But while the styling is all vintage, the comfort is as contemporary as it comes.

The collection offers pieces that marry both the best-loved heritage styles for which Triumph is famed, coupled with the cutting edge fabrics and fit technology that makes today's lingerie infinitely more comfortable than the whalebone garments of old.
Courtesy of Deborah Arthurs of the Dailymail.co.uk and wikipedia.

Very modern vintage: Triumph's Vintage Collection celebrates retro styling married with modern technology.

Wasp-waisters and corsets feature heavily in the line, all inspired by the long heritage of Triumph International.

Vintage with a twist, the bullet bra: The lingerie echoes shapes of the past but is much more comfortable to wear.

Triumph, the company behind the first bra commercially available to women, has launched the Vintage Collection to bring revamped Triumph designs into the present day!

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Vintage Lingerie REPRODUCTIONS.. I am so smitten!

2011-11-14T11:06:00.001-08:00

We're smitten by the feeling of 1930's vintage fashion of Old Hollywood glamor Fleur Wood's slinky, lacy Georgette peignoir robe lingerie by Vanity Table. (We feel compelled to pair it with red lipstick and perfect fingerwaves.) Finally a real vintage style reproduction that is not tacky, with garish colors, face laces, but a pure real glam gown that is so inspired by the 1930's.


Beautiful 1930's Style ERA New Peignoir by Vanity Table

Looking for a real vintage piece? Have a peek at my 1930's satin boudoir wedding trousseau set.

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Lingerie..Pushing The Limit? You decide. Lake And Stars Lingerie Campaign

2011-11-13T11:43:00.001-08:00

Lingerie..Provocative? Sexy? Awkward? Lake And Stars Lingerie Campaign
Courtesy of the Huffington Post:

Below are The Lake And Stars' latest campaign images, featuring a mother and her 19-year-old daughter embracing in revealing lingerie.

Sexy? Beautiful? Extremely awkward? I just can't decide.

Then again, that's exactly what Nikki Dekker and Maayan Zilberman, co-owners of the New York-based lingerie label, are aiming for. They have everyone talking about it and have you reading about it, looking at it, and possibly walking into their new store because of it.

"A lot of the themes that we're dealing with are about psychology between women as they're growing up and dealing with family politics or women in the workplace," Zilberman told The Huffington Post (where this article came from). "We always poke fun at these ideas that people take really seriously, but we're trying to make it so that people can talk about it and have a sense of humor about it."

The mother and daughter pictured in the campaign are not models by trade, Zilberman said. They are just her next-door neighbors in Brooklyn, everyday women, who seem to have an interesting relationship. "They're always so loving and tender towards each other," Zilberman said.

"That's what really drives the collection and what drives the photos: these women who are experiencing something that we're not necessarily experiencing. I wanted to present portraits of them so that people would see the chemistry that they have. I think it's really rare, you don't see a lot of that."

I certainly don't see mother-daughter duos embracing in sheer underthings. Scantily clad women is nothing new in fashion advertisements, but there is something extremely unconventional about the way The Lake And Stars had the mother-daughter pair pose so provocatively.

"There's no shock value here. We're not trying to make people feel uncomfortable in order to provoke dialogue," Zilberman said. "We're just trying to confront some of these issues that I think people aren't really talking about so much." Zilberman, who is in her early 30s, said that the goal of the campaign is to spark discussion about how younger generations of women relate to older generations of women, and vice versa.

"So for our customer, for our viewer to see these photographs, you're confronted with this feeling of 'who's the sexy one?' Because there's always someone who's sexier and there's always some kind of competition going on; there's always a tenderness going on; there's always a tension," she said.

"We're opening it up to think about: Is it OK for a mother and daughter to feel tender toward each other? And what happens when they're in sexy clothing?" Taking a look at some of The Lake And Stars' latest campaign images below, have they gone too far? Or is this a creative way to start an important conversation?

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Vintage Lingerie PLUS SIZE! For you Voluptuous Gals!

2011-11-12T10:50:00.001-08:00

Do you know how HARD it is to find "plus size" vintage lingerie for you voluptuous gals!?!

Intime for Lane Bryant Pink Double Chiffon Nightgown

Intime Peignoir in a RARE Plus Size for Lane Bryant

Sweet Cherry Vintage Lingerie

Well, I have found the ultimate gown in PINK, by Intime' of California for Lane Bryant. This 1960's NEW OLD STOCK, NEVER WORN is probably the only gown like this you will ever find. Pricey, yes, but well worth it.
Just go to Sweet Cherry Vintage Lingerie (along with many other vintage lingerie pieces to be adored) and you will find it in my store!

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Lucie Ann Claire Sandra Beverly Hills..Rare Finds At Sweet Cherry Vintage Lingerie

2011-11-11T11:35:00.001-08:00

Lucie Ann Claire Sandra, Beverly Hills..Rare Finds At Sweet Cherry Vintage Lingerie

SOLD!


Original Claire Sandra Lucie Ann Beverly Hills with Original Tags available ONLY at Sweet Cherry Vintage Lingerie

Lucie Ann~Claire Sandra IS Hollywood Glam! Have you ever come across something that makes you just faint at heart. I mean, literally. Well, happened to me yesterday, in my inventory, I had tucked away this little number. AN ORIGINAL LUCIE ANN for CLAIRE SANDRA WITH TAGS.

Lucie Ann Vintage Nightgowns are among the most glamorous and desirable vintage nightgowns. Lucie Ann Lingerie was founded by Lucie Onderwyzer in 1949. Located in Beverly Hills, CA, her glamorous nightgowns and lingerie were worn by Hollywood's glamorous stars such as Elizabeth Taylor. She designed all of the peignoir sets worn by Eva Gabor on the 1960's series Green Acres.

Lucie Ann designs are known for bold color and glamorous details, such a marabou trim, pompoms and rhinestones. They were sold at the upscale and exclusive Beverly Hills boutique, Claire Sandra of Beverly Hills.

After Lucie Onderwyzer passed away in 1988 (at the age of 75), Lucie Ann Lingerie was sold to Deena Lingerie Company. Deena Lingerie began producing the "Lucie Ann II" line in 1990. In 1996, Deena Lingerie, along with the Lucie Ann line was sold to Lady Ester Lingerie Company. Lady Ester is still manufacturing lingerie, including the Lucie Ann line, along with other well known names such as Val Mode, Perfectform and Wondermaid. Lucie Ann II Fashion sleepwear, leisure and loungewear is sold today in major chain stores, department and specialty stores.


1960's RARE Claire Sandra Lucie Ann Beverly Hills POM POM Peignoir available only at Sweet Cherry Vintage Lingerie

1965 Claire Sandra Lucie Ann Beverly Hills Peignoirs and Nightgowns


Infamous POM POM Claire Sandra Lucie Ann Beverly Hills Peignoir. 1965

Please be sure to leave a comment! I would love to hear from you! Thank you :)

2011-11-11T11:27:00.000-08:00

Please be sure to leave a comment! I would love to hear from you! Thank you :)