Virtual company & management

Academic year 2008-2009

noreply@blogger.com (Henri ISAAC) — Thu, 04 Sep 2008 07:19:00 +0000

Hello to the new students and to anyone interested in these topics.
The course will be organized on the same basis from last year.
The content will also be the same.
So for each session, you can follow the lesson online thanks to the "Slide show" added.
I will distribute slides under pdf file format to enrolled students.
You will find the syllabus online here.

Correction de l'examen 2008

noreply@blogger.com (Henri ISAAC) — Wed, 21 May 2008 15:11:00 +0000

Sujet : Système d’information, personnalisation de la relation client et structure de l’entreprise.

Problématique :
1. les concepts à définir en introduction:
- Système d’information :
- Personnalisation
- relation client
- structure de l’entreprise
2. puis à articuler dans une problématique .
Plusieurs problématiques sont possibles :
- Pourquoi la personnalisation qui est un des enjeux de la relation client amène à repenser le SI de l’entreprise et ses structures ?
- Faut-il repenser et adapter les structures de l’entreprise lorsque l’entreprise déploie une approche de personnalisation dans le cadre d’une politique de relation client ?
- La relation client, et plus encore les personnalisations de celles-ci permises par le SI de l’entreprise, conduit-elle à repenser les structures de l’entreprise ?

Plan possible :
Introduction (cf. ci-dessus)
A) De la relation client à la personnalisation.
1) Le paradigme de la relation client…
reprendre ici les éléments de la session 3 sur le pourquoi de la problématique du CRM
2)…Repose sur une utilisation intensive du SI…
montrer ici comment les différents éléments du SI sont indispensables à toute politique de CRM
3)…Afin de parvenir à une logique one-to-one ou personnalisation
montrer que la personnalisation (mass customization) quelle qu’elle soit (relation, interaction, offre) passe par les outils du SI (web, production, communication).
B) De la personnalisation à la structure de l’entreprise.
1)…Qui remet en cause les organisations traditionnelles…
montrer ici comment la relation client nécessite de repenser les processus liés à la relation client dans une approche transversale qui est mal supportée par les approches fonctionnelles et tayloriennes de la standardisation dans les entreprises. L’exemple des centres d’appels montre bien la problématique organisationnelle et les aspects d’articulation des processus, de délégation des décisions, d’autonomie des acteurs.
2)…Et conduit à repenser l’architecture stratégique de la construction de la valeur…
L’organisation traditionnelle est donc mal taillée pour capturer la valeur et faire une offre qui fasse sens pour le client. Les éléments de la session 1, notamment le tableau sur les différents types de création de valeur en fonction du degré de participation du client à celle-ci permet d’alimenter la réflexion qui conduit à penser que de nouvelles formes organisationnelles sont nécessaires
3)…Dans des formes d’organisation qui s’apparentent à des entreprises virtuelles
Les nouvelles organisations adaptées s’apparentent à des entreprises virtuelles.
Reprendre les éléments de la session 1 et de la session 7 qui permettent de montrer que l’organisation des ressources, des compétences et le SI (bus d’affaires) de l’entreprise virtuelle sont très différents des entreprises traditionnelles. On peut ici discuter les 4 éléments (étendue, agile, orientée client, numérique). On peut également aller plus loin dans l’argumentation en distinguant les types de personnalisation et les types d’organisations productives nécessaires :
- personnalisation de la la relation et des interactions nécessite généralement qu’une reconfiguration du SI et des ressources ;
- personnalisation du produit/service nécessite de repenser la chaine de valeur donc, les ressources, les compétences
Conclusion
Discussion possible sur le degré de contingence d’une telle structure à un environnement concurrentiel spécifique (globalisation financière et économique, rôle et poids des actionnaires, rôle des clients)

Session 7: Virtual company and IS

noreply@blogger.com (Henri ISAAC) — Sun, 04 Nov 2007 20:32:00 +0000

In this last session (friday 9th afternoon) we will discuss the rise of virtual company after having defined it and explain how Is contribute tot this rise.

Please find the slides here, or watch them below

Session 5 & 6 : From supply chain to demand chain

noreply@blogger.com (Henri ISAAC) — Sun, 04 Nov 2007 19:16:00 +0000

As we are short of time due to the october strikes, I reschedule the sessions as you will discovering it in the slides. During the next morning friday session (november 9th), I will focus on the first topic which is how IS are reshaping the supply chain issue. The conlusion is that we are moving to a more flexible organization able to face the unpredictable demand.

Please find the slides here: part 1, part 2, or watch them below:

Session 4: Analytical CRM

noreply@blogger.com (Henri ISAAC) — Sun, 14 Oct 2007 18:55:00 +0000

In this second part on CRM, we will discuss how datawarehouse enables company to build customer knowledge. These technologies are very sophisticated and need reliable data to deliver the full value of their power.

find the slides in pdf format here.

And look at the slides below

Session 3 CRM

noreply@blogger.com (Henri ISAAC) — Sun, 14 Oct 2007 18:28:00 +0000

In this session we will see how technology enable a revolution in the business by introducing someone in the middle of the company: the customer. This is a true revolution that change the way company should be runned. In this first section we will discuss the fundamentals of CRM and look carefully how IT enables the customer centric company.

Please find the slide in pdf format here.

Or have a look at the slideshow below:

Session 2: What type of IS integration ? Loosely coupled ?

noreply@blogger.com (Henri ISAAC) — Tue, 25 Sep 2007 11:32:00 +0000

In this session we will discuss the information system integration . It has been largely dominated by the enterprise system perspective. This type of integration seems to be pre-Internet and induces difficulties in the implementation due to the fact that the organizational aspects of this technology has not been understood by companies. We will then present new type of architecture (SOA), and new type of technologies (web services) as they offer a radically different potential for the networked company. Slides from this session will be available here.

Get the slides here You will need Acrobat 8 to be able to read this pdf file !

See the slides bellow:

Session 1 : Company & management in a knowledge economy

noreply@blogger.com (Henri ISAAC) — Tue, 25 Sep 2007 07:44:00 +0000

This session an introduction and is dedicated to the discussion of today's economy. We will describe the networked and digital economy. We will then have a discussion about the value creation process based on information processing. We will then ask ourselves about the type of organization able to capture the value in this environment. Then we will see how information systems reshape the organization.

Key concepts : network, business value, knowledge, management, information systems

Get the slides here You will need Acrobat 8 to be able to read the content of this pdf file

You can also see a slideshow from all the slides by using Slide just belwo

Welcome in this blog from the Master Research 128 Paris Dauphine University

noreply@blogger.com (Henri ISAAC) — Mon, 24 Sep 2007 18:57:00 +0000

Hello and welcome to this blog that is a new teaching experience !
I have been teaching this course for 5 years now in the Master Research 128 at Paris Dauphine University. I am very interesting in the Web 2.0 and I would like to start testing this type of communatary tool to teach and enrich the teaching experience.So we are going to share the slides, topics, references, readings that I am using to teach and see what's going to produce as a result.

So If you are a student from this program don't hesitate to participate on this blog !
If you are just coming because you are interested in the topics welcome again and please help us enhancing this course by contributing in the comments aera!

The major topic of this course is how new information systems are reshaping the company to create a virtual company . Then will discuss what kind of theory can help us understand this type of firm. We will move to the last topic which is how management has to be rethinked in this type of organization (what I call the e-management)
You can find the syllabus of this course here. It includes the readings and a large bibliography about the topics discused during the different sessions.