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<title>Virtual Economics</title>
<link>http://virtualeconomics.typepad.com/virtualeconomics/</link>
<description>"Ostensibly it’s about new media economics but Seamus McCauley writes about whatever he likes"</description>
<language>en-GB</language>
<lastBuildDate>Thu, 24 Jul 2008 18:05:41 +0100</lastBuildDate>
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<title>The case for a hypothecated poll tax, part 2</title>
<link>http://virtualeconomics.typepad.com/virtualeconomics/2008/07/the-case-for-a-hypothecated-poll-tax-part-2.html</link>
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<description>What is it about media that causes governments - OK, apparently just our government here in the UK - to abandon its normal, very sensible objection to hypothecated taxation? What indeed is it about media that makes a poll tax...</description>
<content:encoded><![CDATA[<p style="font-size: 13px;">What is it about media that causes governments - OK, apparently just our government here in the UK - to abandon its normal, very sensible objection to <a href="http://en.wikipedia.org/wiki/Hypothecation">hypothecated taxation</a>? What indeed is it about media that makes a <a href="http://en.wikipedia.org/wiki/Poll_tax">poll tax</a> look like a good idea? First the BBC, <a href="http://www.independent.co.uk/arts-entertainment/music/news/music-industry-to-tax-downloaders-875757.html">now music</a>, it seems that media (especially digital media) is exempt from the common sense that saves us from this bizarre approach to filling the public purse. </p><p><p style="font-size: 13px;">The BBC is <a href="http://virtualeconomics.typepad.com/virtualeconomics/2008/01/a-case-for-a-hy.html">currently funded by the country's only hypothecated poll tax</a> - a flat fee levied per head of population, irrespective of ability to pay, to meet a specific government spending objective. <a href="http://www.techmeme.com/080724/p18#a080724p18">Rumours abound again today</a> that the music industry is pushing for similarly special dispensation (though Charles at the Guardian <a href="http://blogs.guardian.co.uk/technology/2008/07/24/bpi_and_isps_scramble_for_upper_hand_in_publicity_battle_over_filesharing_deal.html">thinks not</a>). <a href="http://www.independent.co.uk/news/people/tony-blair-yes-i-agree-with-gordon-brown-raising-taxation-is-the-way-to-fund-a-better-nhs-618806.html">Both our current and our last Prime Minister agree</a> that hypothecation is a bad idea (I don't think either has ever though it necessary to come out explicitly against poll taxes). So why this single exception for media? Very strange. </p></p><div class="feedflare">
<a href="http://feeds.feedburner.com/~f/VirtualEconomics?a=B9uh1J"><img src="http://feeds.feedburner.com/~f/VirtualEconomics?i=B9uh1J" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/VirtualEconomics?a=1K6FCj"><img src="http://feeds.feedburner.com/~f/VirtualEconomics?i=1K6FCj" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/VirtualEconomics?a=WLFLKJ"><img src="http://feeds.feedburner.com/~f/VirtualEconomics?i=WLFLKJ" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/VirtualEconomics?a=gMs7ij"><img src="http://feeds.feedburner.com/~f/VirtualEconomics?i=gMs7ij" border="0"></img></a>
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<dc:creator>seamusmccauley</dc:creator>
<pubDate>Thu, 24 Jul 2008 18:05:41 +0100</pubDate>

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<title>Write elephants</title>
<link>http://virtualeconomics.typepad.com/virtualeconomics/2008/07/write-elephants.html</link>
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<description>Ryan Sholin has a typically thought-provoking post up about the future business model for journalism, calling the "broken business model of newspapers" the elephant in the room. In it he points out the unsolved problem of news shifting to digital...</description>
<content:encoded><![CDATA[<p><span style="font-size: 14px;">Ryan Sholin has a <a href="http://ryansholin.com/2008/07/24/the-business-model-is-still-the-elephant-in-the-room">typically thought-provoking </a><span></span></span><span style="font-size: 14px;"><span></span><span> post</span> up about the future business model for journalism, calling the "broken
business model of newspapers" the elephant in the room. In it he points
out the unsolved problem of news shifting to digital - that the value
of online news audiences is a fraction of the value of that same
audience in print. (This is, broadly, the same point that <a href="http://www.digitaldeliverance.com/blog/2006/04/a_date_with_the_butcher.html">Vin Crosbie has been making since at least 2006</a> and might most easily be abbreviated as <a href="http://www.digitaldeliverance.com/blog/2008/06/epublishing_innovations_forum_1.html#more">The Impossibility of the Rusbridger Cross</a>.)<br><br>Here's the bit I'm stuck on. As one of four news industry "givens", Ryan writes:<br><br><span style="font-size: 14px;">"</span></span><span style="font-size: 14px;">Regardless of what else we change about our print edition, or how we
present information online, or how we reorganize our newsrooms, funding
investigative and enterprise reporting must be part of the core mission
of the industry"<br><br>Taking a step back, this seems an extraordinary economic position. What other industry organises itself around the proposition "in this business it is a given that we must produce X. Now, can we get anyone to pay us enough money to produce X?" <br><br>If it costs £20 to dig a ton of coal out of the ground and people will only pay £15 per ton, no-one digs coal. At that point we stop digging coal and start...well, making computers or flipping burgers or farming or whatever other activity does make us money. <br><br>I'm not sure it's the business model that's broken here. Maybe the elephant in the room is a reluctance to even think of newspapers (or journalism or whatever you want to call it) in business terms. Because if we did, we <em>wouldn't start with the premise</em> "since we're definitely going to keep making journalism, how can we pay for it?" We'd already be thinking "is there enough of a market for journalism to keep doing it?" And nobody wants the answer to that question, because we kind of know already what it probably is.&nbsp; &nbsp; <br></span></p><div class="feedflare">
<a href="http://feeds.feedburner.com/~f/VirtualEconomics?a=FpZo2J"><img src="http://feeds.feedburner.com/~f/VirtualEconomics?i=FpZo2J" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/VirtualEconomics?a=K7hRZj"><img src="http://feeds.feedburner.com/~f/VirtualEconomics?i=K7hRZj" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/VirtualEconomics?a=CoW49J"><img src="http://feeds.feedburner.com/~f/VirtualEconomics?i=CoW49J" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/VirtualEconomics?a=klmv5j"><img src="http://feeds.feedburner.com/~f/VirtualEconomics?i=klmv5j" border="0"></img></a>
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<category>Online news</category>

<dc:creator>seamusmccauley</dc:creator>
<pubDate>Thu, 24 Jul 2008 16:22:09 +0100</pubDate>

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<title>Tesco Digital</title>
<link>http://virtualeconomics.typepad.com/virtualeconomics/2008/07/tesco-digital.html</link>
<guid isPermaLink="true">http://virtualeconomics.typepad.com/virtualeconomics/2008/07/tesco-digital.html</guid>
<description>In one of my occasional Actually Buying Things Legally Online experiments I bought some music from Tesco Digital (on grounds it was the legal download site that happened to come top of my Google search at the time) more than...</description>
<content:encoded><![CDATA[<p>In one of my occasional Actually Buying Things Legally Online experiments I bought some music from Tesco Digital (on grounds it was the legal download site that happened to come top of my Google search at the time) more than a week ago. Needless to say, I still can't listen to it. Of the four computers I've had a stab at downloading it to (with the exception of my EEE all bog-standard Windows machines), only one of them was even able to successfully capture the files and the route from there to my mobile phone - where I actually want to listen to the things - is so labyrinthine I have essentially abandoned the attempt. My email to technical support took a week to answer, and the answer was the sort of templated, multi-fit request for clarification that may as well have just said outright "please do not ask for technical support as having your throat torn out by a savage bird while a disembodied hand smashes your head against the bar often offends".</p><p>If I understand it aright, the point of DRM is to <em>prevent theft</em> (or if you're being pedantic <em>copyright violation of intellectual property</em>). Currently Tesco has £16 of my money and has given me nothing in return. It is pretty clear to me where the theft lies in this relationship. </p><p>It is of course not an original observation that <em>ten sodding years ago</em> Napster was much, much better than this. That I'd happily even pay Actual Money for access to something that good, convenient and DRM-free today. But I would. And in the meantime, I'll go back to the marginally less laborious work-around of buying and ripping CDs.</p><p>Oh, and the music? A couple of Bob Marley albums. Don't worry about a thing indeed. </p><div class="feedflare">
<a href="http://feeds.feedburner.com/~f/VirtualEconomics?a=DLqgvJ"><img src="http://feeds.feedburner.com/~f/VirtualEconomics?i=DLqgvJ" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/VirtualEconomics?a=Y2zqVj"><img src="http://feeds.feedburner.com/~f/VirtualEconomics?i=Y2zqVj" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/VirtualEconomics?a=ehgX0J"><img src="http://feeds.feedburner.com/~f/VirtualEconomics?i=ehgX0J" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/VirtualEconomics?a=ha4AYj"><img src="http://feeds.feedburner.com/~f/VirtualEconomics?i=ha4AYj" border="0"></img></a>
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<category>Music</category>

<dc:creator>seamusmccauley</dc:creator>
<pubDate>Thu, 24 Jul 2008 09:39:11 +0100</pubDate>

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<title>From "there's no such thing as society" to "there's no such things as gangs"</title>
<link>http://virtualeconomics.typepad.com/virtualeconomics/2008/07/from-theres-no-such-thing-as-society-to-theres-no-such-things-as-gangs.html</link>
<guid isPermaLink="true">http://virtualeconomics.typepad.com/virtualeconomics/2008/07/from-theres-no-such-thing-as-society-to-theres-no-such-things-as-gangs.html</guid>
<description>I come back from holiday to find a new criminology study doing the rounds, specifically of course Dr Aldridge's new work showing that members of criminal gangs aren't really members of criminal gangs but victims of something or other. Mencius...</description>
<content:encoded><![CDATA[<p>I come back from holiday to find a new criminology study doing the rounds, specifically of course Dr Aldridge's new work <a href="http://www.guardian.co.uk/uk/2008/jul/14/knifecrime.ukcrime">showing</a> that members of criminal gangs aren't really members of criminal gangs but victims of something or other. Mencius <a href="http://unqualified-reservations.blogspot.com/2008/07/olxiv-rules-for-reactionaries.html">demolishes</a> the study in typical style:</p><p>"why are the studies of Professor Aldridge and her ilk so
successful, despite their obvious effects? One: they result in a
tremendous level of crime, which generates a tremendous level of
funding for "criminologists." Two: they are counterintuitive, ie,
obviously wrong. No one would pay a "social scientist" to admit the
obvious. Three: as per Noah Webster, they appeal to the ruling class
simply because they are so abhorrent to the ruled class...And
four: they are not disprovable, because if pure, undiluted Quaker love
ever becomes the only way for British civilization to deal with its
ferals, they won't leave much of Professor Aldridge."</p><p>It is perhaps the most obvious over-used trick in the arsenal of the social scientist to take a well-known phenomenon and claim that it doesn't really exist. I know because I remember from my days as a history student the joy "revisionist" historians evidently experienced claiming there was no such thing as the Industrial Revolution, the Blitz or the British Empire - normally justified by taking a highly reductionist popular definition of the phenomenon in question and then demonstrating, trivially enough, that the real events were far more complex and nuanced than this. Indeed I recall coming across a book published at about the time of the first Gulf War - a war that was manifestly, indisputably going on under the noses of the world media and therefore anyone who troubled to glance at a television or newspaper - claiming that there was no such thing as the Gulf War. (This is a quite separate and more interesting thing than mere conspiracy theory, the sort of idiotic notion that the moon landings were faked.)</p><div class="feedflare">
<a href="http://feeds.feedburner.com/~f/VirtualEconomics?a=XnUBOJ"><img src="http://feeds.feedburner.com/~f/VirtualEconomics?i=XnUBOJ" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/VirtualEconomics?a=WtrwZj"><img src="http://feeds.feedburner.com/~f/VirtualEconomics?i=WtrwZj" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/VirtualEconomics?a=UPH08J"><img src="http://feeds.feedburner.com/~f/VirtualEconomics?i=UPH08J" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/VirtualEconomics?a=OTDuQj"><img src="http://feeds.feedburner.com/~f/VirtualEconomics?i=OTDuQj" border="0"></img></a>
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<category>Random geeking</category>

<dc:creator>seamusmccauley</dc:creator>
<pubDate>Wed, 23 Jul 2008 12:30:00 +0100</pubDate>

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<title>Iceland</title>
<link>http://virtualeconomics.typepad.com/virtualeconomics/2008/07/iceland.html</link>
<guid isPermaLink="true">http://virtualeconomics.typepad.com/virtualeconomics/2008/07/iceland.html</guid>
<description>Back from ten days driving around Iceland. Thoughts on Iceland (1) I recommend anyone who goes read Kim Stanley Robinson's Mars trilogy first - much of the country's outlandish beauty comes from looking like the early stages of a terraforming...</description>
<content:encoded><![CDATA[<p>Back from ten days driving around Iceland. Thoughts on Iceland</p><p>(1) I recommend anyone who goes read Kim Stanley Robinson's <em>Mars</em> trilogy first - much of the country's outlandish beauty comes from looking like the early stages of a terraforming project and I found it entertaining to compare the various landscapes to variously the <a href="http://www.facebook.com/photo.php?pid=3546263&amp;id=650585009">Red</a>, <a href="http://www.facebook.com/photo.php?pid=3546261&amp;id=650585009">Green</a> or <a href="http://www.facebook.com/photo.php?pid=3546277&amp;id=650585009">Blue</a> stages of KSR's imagined Mars. (A lot of places had <a href="http://www.facebook.com/photo.php?pid=3546275&amp;id=650585009">elements</a> of <a href="http://www.facebook.com/photo.php?pid=3546260&amp;id=650585009">more than one</a>, of course.) I'm not sure where the oft-repeated "surface of the moon" idea comes from, very little of it seemed to look like the moon to me. </p><p>(2) most of the big problems of the rest of the developed world seem to be passing Iceland by. It has abundant free energy from geothermal sources; little of the country is low-lying (and the <a href="http://en.wikipedia.org/wiki/Outwash_plain">sandur</a>, while beautiful, is essentially uninhabitable); global warming is probably a net gain in a climate that treated me to freezing rain more often than not in July; there is sign neither of the <a href="http://virtualeconomics.typepad.com/virtualeconomics/2007/05/index.html">fundamental demographic collapse</a> that faces the aging populations of eg Japan, Italy or Spain nor the problems of integrating foreign populations that arise elsewhere from the only probable solution to that phenomenon. All that said, Iceland seems to have its own unique problems - highly active volcanoes and a need to import many essentials being only the most obvious. </p><p>(3) I ate more new animals in my first 48 hours in Reykjavik than I think I have in the past two years - two species of char (one Arctic, one an Icelandic word I regret not recording at the time); guillemot; puffin; and whale. On top of that variations on old themes - smoked lamb was new to me, as was the way they do salted cod. </p><p>Extraordinarily beautiful country. Also a good hedge proposition for serious survivalists or - with a population of only 300,000 and half of them in the capital - the determinedly misanthropic. If no solution is found to oil running out Iceland is probably an even better bet than Canada. </p><div class="feedflare">
<a href="http://feeds.feedburner.com/~f/VirtualEconomics?a=iHuAGJ"><img src="http://feeds.feedburner.com/~f/VirtualEconomics?i=iHuAGJ" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/VirtualEconomics?a=ZWcYOj"><img src="http://feeds.feedburner.com/~f/VirtualEconomics?i=ZWcYOj" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/VirtualEconomics?a=SfspcJ"><img src="http://feeds.feedburner.com/~f/VirtualEconomics?i=SfspcJ" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/VirtualEconomics?a=YA5gfj"><img src="http://feeds.feedburner.com/~f/VirtualEconomics?i=YA5gfj" border="0"></img></a>
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<category>Random geeking</category>

<dc:creator>seamusmccauley</dc:creator>
<pubDate>Tue, 22 Jul 2008 13:58:38 +0100</pubDate>

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<title>Away</title>
<link>http://virtualeconomics.typepad.com/virtualeconomics/2008/07/away.html</link>
<guid isPermaLink="true">http://virtualeconomics.typepad.com/virtualeconomics/2008/07/away.html</guid>
<description>I'm off on holiday to Iceland tonight: and while I get back on 22nd, I pretty much immediately run off again to Greece on 25th. So possibly no postings until 4th August. See you all then.</description>
<content:encoded><![CDATA[<p>I'm off on holiday to Iceland tonight: and while I get back on 22nd, I pretty much immediately run off again to Greece on 25th. So possibly no postings until 4th August. See you all then. </p><div class="feedflare">
<a href="http://feeds.feedburner.com/~f/VirtualEconomics?a=JFcG0J"><img src="http://feeds.feedburner.com/~f/VirtualEconomics?i=JFcG0J" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/VirtualEconomics?a=Ubksoj"><img src="http://feeds.feedburner.com/~f/VirtualEconomics?i=Ubksoj" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/VirtualEconomics?a=30MvEJ"><img src="http://feeds.feedburner.com/~f/VirtualEconomics?i=30MvEJ" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/VirtualEconomics?a=1JOKLj"><img src="http://feeds.feedburner.com/~f/VirtualEconomics?i=1JOKLj" border="0"></img></a>
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<dc:creator>seamusmccauley</dc:creator>
<pubDate>Fri, 11 Jul 2008 15:48:31 +0100</pubDate>

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<title>You've got mail</title>
<link>http://virtualeconomics.typepad.com/virtualeconomics/2008/07/youve-got-mail.html</link>
<guid isPermaLink="true">http://virtualeconomics.typepad.com/virtualeconomics/2008/07/youve-got-mail.html</guid>
<description>Currently. Yahoo informs me that I have (exactly!) 17,000 unread messages in my inbox. That's how well email marketing works.</description>
<content:encoded><![CDATA[<p>Currently. Yahoo informs me that I have (exactly!) 17,000 unread messages in my inbox.</p><p><em>That's</em> how well email marketing works. </p><div class="feedflare">
<a href="http://feeds.feedburner.com/~f/VirtualEconomics?a=XoY3kJ"><img src="http://feeds.feedburner.com/~f/VirtualEconomics?i=XoY3kJ" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/VirtualEconomics?a=kHAC8j"><img src="http://feeds.feedburner.com/~f/VirtualEconomics?i=kHAC8j" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/VirtualEconomics?a=ff3zIJ"><img src="http://feeds.feedburner.com/~f/VirtualEconomics?i=ff3zIJ" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/VirtualEconomics?a=xKEucj"><img src="http://feeds.feedburner.com/~f/VirtualEconomics?i=xKEucj" border="0"></img></a>
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<dc:creator>seamusmccauley</dc:creator>
<pubDate>Fri, 11 Jul 2008 09:36:23 +0100</pubDate>

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<title>Mark Cuban buys sports</title>
<link>http://virtualeconomics.typepad.com/virtualeconomics/2008/07/mark-cuban-buys-sports.html</link>
<guid isPermaLink="true">http://virtualeconomics.typepad.com/virtualeconomics/2008/07/mark-cuban-buys-sports.html</guid>
<description>In case you haven't seen this from the Onion already...</description>
<content:encoded><![CDATA[<p><a href="http://www.theonion.com/content/news/mark_cuban_buys_sports?utm_source=onion_rss_daily">In case you haven't seen this from the Onion already...</a></p><div class="feedflare">
<a href="http://feeds.feedburner.com/~f/VirtualEconomics?a=rybHXJ"><img src="http://feeds.feedburner.com/~f/VirtualEconomics?i=rybHXJ" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/VirtualEconomics?a=AWyimj"><img src="http://feeds.feedburner.com/~f/VirtualEconomics?i=AWyimj" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/VirtualEconomics?a=YYcvtJ"><img src="http://feeds.feedburner.com/~f/VirtualEconomics?i=YYcvtJ" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/VirtualEconomics?a=eH2ofj"><img src="http://feeds.feedburner.com/~f/VirtualEconomics?i=eH2ofj" border="0"></img></a>
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<dc:creator>seamusmccauley</dc:creator>
<pubDate>Thu, 10 Jul 2008 13:13:09 +0100</pubDate>

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<title>Google pursuing the Influentials chimera</title>
<link>http://virtualeconomics.typepad.com/virtualeconomics/2008/07/google-pursuing-the-influentials-chimera.html</link>
<guid isPermaLink="true">http://virtualeconomics.typepad.com/virtualeconomics/2008/07/google-pursuing-the-influentials-chimera.html</guid>
<description>It's not often you get to see Google make a clear mistake, but today's news that they're patenting ad-targeting technology that will help them get ads in front of so-called Influencers looks like a contender. Their new patent for Network...</description>
<content:encoded><![CDATA[<p>It's not often you get to see Google make a clear mistake, but <a href="http://www.thenetworkthinker.com/2008/07/influencer-targeting.html">today's news</a> that they're patenting ad-targeting technology that will help them get ads in front of so-called Influencers looks like a contender. </p><p>Their <a href="http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&amp;Sect2=HITOFF&amp;d=PG01&amp;p=1&amp;u=%2Fnetahtml%2FPTO%2Fsrchnum.html&amp;r=1&amp;f=G&amp;l=50&amp;s1=%2220080162260%22.PGNR.&amp;OS=DN/20080162260&amp;RS=DN/20080162260">new patent for Network Node Ad Targeting</a> aims to "find the <em>influencers</em> in a social network and place ads on their pages/profiles/sites". All very interesting, except that the Influencers paradigm has been pretty thoroughly debunked: <a href="http://virtualeconomics.typepad.com/virtualeconomics/2008/01/were-all-mavens.html">primarily by the work of Duncan Watts at MIT</a>, but also more recently by (an <a href="http://virtualeconomics.typepad.com/virtualeconomics/2008/04/flocking-togeth.html">admittedly anthropocentric interpretation of</a>) Andrea Cavagna's <a href="http://pilastro.phys.uniroma1.it/index.php?option=com_content&amp;view=article&amp;id=68">work on flocking patterns</a>. Yet more r<a href="http://www.micropersuasion.com/2008/04/trust-in-peers.html">esearch from Pollara</a> paints a similar picture. As <a href="http://www.micropersuasion.com/2008/04/trust-in-peers.html">Steve Rubel commented</a> when the Pollara research came out:</p><p>"This new batch of data largely backs up what my employer's <a href="http://www.edelman.com/trust/2008/">Edelman Trust Barometer</a> found earlier this year. Some 58% of opinion elites 35-64 in 18 countries said they trust "a person like me.""</p><p>These Influentials simply don't exist. Targeting ads to them won't help. It is becoming increasingly obvious that even as marketers begin to understand that their traditional shortcuts to influence - mass and reach - are evaporating in the new world, every new shortcut they can come up with evaporates as soon as they devise it too. </p><p>(HT <a href="http://www.martinstabe.com/blog/2008/07/09/the-network-thinker-influencer-targeting">Martin Stabe</a>) </p><div class="feedflare">
<a href="http://feeds.feedburner.com/~f/VirtualEconomics?a=8NP9IJ"><img src="http://feeds.feedburner.com/~f/VirtualEconomics?i=8NP9IJ" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/VirtualEconomics?a=OUXgtj"><img src="http://feeds.feedburner.com/~f/VirtualEconomics?i=OUXgtj" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/VirtualEconomics?a=NKdVtJ"><img src="http://feeds.feedburner.com/~f/VirtualEconomics?i=NKdVtJ" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/VirtualEconomics?a=4WIdHj"><img src="http://feeds.feedburner.com/~f/VirtualEconomics?i=4WIdHj" border="0"></img></a>
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<category>Random geeking</category>

<dc:creator>seamusmccauley</dc:creator>
<pubDate>Thu, 10 Jul 2008 10:12:52 +0100</pubDate>

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<title>Another TinyURL</title>
<link>http://virtualeconomics.typepad.com/virtualeconomics/2008/07/another-tinyurl.html</link>
<guid isPermaLink="true">http://virtualeconomics.typepad.com/virtualeconomics/2008/07/another-tinyurl.html</guid>
<description>It's always good to see more TinyURL clones out there. Why? Because each of the URL-abbreviated systems adds a single point of failure to a web that should otherwise perforce be free of them, so the more of these things...</description>
<content:encoded><![CDATA[<p>It's always good to see <a href="http://www.readwriteweb.com/archives/bitly_alternative_to_tinyurl.php">more TinyURL clones</a> out there. Why? Because each of the URL-abbreviated systems adds a <a href="http://en.wikipedia.org/wiki/Reliable_system_design">single point of failure</a> to a web that should otherwise perforce be free of them, so the more of these things get launched - assuming competition in the space sustains a sufficiently high level of market fragmentation - the fewer total links any single one of them can take with it if it falls over. Personally I use the little-known <a href="http://qurl.com">Qurl</a> for my URL-shortening needs because it's, well, very short which is kind of the point. I recommend you find an obscure one too, or at least check from time to time which one has the largest audience and choose on that basis one of the others. </p><div class="feedflare">
<a href="http://feeds.feedburner.com/~f/VirtualEconomics?a=DBuSUJ"><img src="http://feeds.feedburner.com/~f/VirtualEconomics?i=DBuSUJ" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/VirtualEconomics?a=BInLxj"><img src="http://feeds.feedburner.com/~f/VirtualEconomics?i=BInLxj" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/VirtualEconomics?a=zbXLwJ"><img src="http://feeds.feedburner.com/~f/VirtualEconomics?i=zbXLwJ" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/VirtualEconomics?a=z4utXj"><img src="http://feeds.feedburner.com/~f/VirtualEconomics?i=z4utXj" border="0"></img></a>
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<category>Random geeking</category>

<dc:creator>seamusmccauley</dc:creator>
<pubDate>Wed, 09 Jul 2008 10:16:45 +0100</pubDate>

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