Steven T. Tan and Engelbert T. Camasura lead the ceremonial signing of the Memorandum of Understanding between SM Supermalls and the People Management Association of the Philippines, strengthening their shared commitment to expanding employment and upskilling opportunities for Filipinos nationwide.

Building on the success of their previous career fair collaboration, the partnership aims to expand the reach of nationwide job fairs while introducing more upskilling opportunities designed to help Filipinos become more prepared for the evolving demands of today’s workforce.

Steven T. Tan shares SM Supermalls’ continued commitment to creating meaningful opportunities for Filipinos through partnerships that support employment, growth, and community development.

The ceremonial signing was led by SM Supermalls President Steven T. Tan and PMAP President Engelbert T. Camasura, together with key executives and representatives from both organizations.

Through this collaboration, SM Supermalls and PMAP aim to create more accessible platforms that connect employers with qualified talent across different regions in the country. Beyond job matching, the initiative also highlights the importance of continuous learning and workforce readiness through career development and upskilling initiatives.

As one of the country’s largest most-loved mall networks, SM Supermalls continues to transform its spaces into venues that create meaningful community impact — from employment opportunities and government service access to programs that support growth and empowerment for Filipinos.

With PMAP’s extensive network of HR and people management professionals nationwide, the partnership is expected to further strengthen regional career fair programs and bring more opportunities closer to local communities.

Leaders from SM Supermalls and PMAP come together in a shared mission to empower Filipino job seekers through nationwide job fairs, professional development, and upskilling opportunities.

Together, SM Supermalls and PMAP reaffirm their shared mission of helping build a more inclusive, future-ready, and digitally empowered Filipino workforce through accessible employment and learning opportunities nationwide.

A supplementary report on environmental impact: The SM Supermalls Sustainability Digest 2025: Work and Wins showcases how sustainability is deeply ingrained in SM’s mall operations for the benefit of its customers and surrounding communities

The comprehensive report spotlights SM’s environmental efforts that stem from the sustainability pillars of energy, water, and waste. Through the digest, SM Supermalls reinforces its commitment to blending environmentally responsible practices into its operations focused on creating more resilient communities and advancing environmental management. 

“What makes the sustainability approach of SM Supermalls unique is the scale in which we are able to implement our hard work. For us sustainability is not about mere compliance. It is deeply embedded in every aspect of operations across our nationwide network of most-loved Supermalls to serve our customers and communities better,” said Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing. 

(L-R: Bel Gonzales, SM Supermalls Section Head for Sustainability; Kitchie Limoanco, SM Supermalls SVP for Corporate Marketing and Public Relations; George Cheung, SM Supermalls AVP for Waste Management & Sustainability Solutions; Engr. Liza B. Silerio, SM Supermalls VP for Corporate Compliance and Sustainability; Engr. Junias Eusebio, SM Supermalls VP for Operations; Joaquin San Agustin, SM Supermalls EVP for Marketing; Engr. Charles Singson, SM Supermalls AVP for Mall Operations, Mina Kahn, SM Supermalls AVP for Transport Management)  

SM Supermalls’ dedication to environmental responsibility dates back to the 90s, when Mr. Hans Sy, current Chairman of the Executive Committee of SM Prime Holdings, pioneered resource-saving initiatives, particularly by leading the installation of sewage treatment plants that recycle water for irrigation, sanitation, and air-conditioning. 

Today, SM’s environmental efforts continue to evolve through integrated solutions in renewable energy, water stewardship, and waste management across its mall operations nationwide.

On energy efficiency, SM Supermalls Vice-President for Mall Operations Junias M. Eusebio highlighted the company’s increased reliance on renewables to support its long-term sustainability goals. “Not all solar energy can power the whole supply. But rather, it complements the energy mix of the grid plus the solar energy we generate.”

SM’s environmental programs have also expanded to involve broader customer touchpoints for deeper community engagement across the Philippines. 

“Our scale gives us the unique privilege of involving our customers and communities across the country in the shared journey toward sustainability. SM not only strives to implement measures that preserve our natural resources, we also empower everyone to engage with customer touchpoints on sustainability at their most-loved SM mall,” said Liza B. Silerio, SM Supermalls Vice President for Corporate Compliance and Sustainability.

SM’s executives for sustainability and mall operations highlight its initiatives for water conservation, energy efficiency, and waste management.

(L-R: Engr. Liza B. Silerio, SM Supermalls VP for Corporate Compliance and Sustainability; Junias Eusebio, SM Supermalls VP for Operations)

Moreover, SM Supermalls enhances community resilience against natural disasters by continuously upgrading its rainwater catchment basins, automated weather stations, and earthquake-monitoring systems. SM Supermalls has carried Mr. Sy’s vision forward by making sustainability a core part of how its malls are designed, managed, and operated. 

Together with government institutions, local government units, stakeholders, and volunteers, SM Supermalls has strengthened its role in working for a cleaner, greener future for all. 

Additionally, SM Prime’s Net Zero 2040 goal envisions powering malls with renewable energy to reduce greenhouse gas emissions. These objectives align with the United Nations Sustainable Development Goals that integrate environmental action and resilience-building. 

SM Supermalls recognizes its vital role in building communities and protecting the environment. Join the SM Green Movement by participating in sustainability programs at your most-loved SM Supermall.

From local bazaars to job and business programs and regional trade showcases, SM reinforces its role as a nationwide platform for inclusive growth, enabling community opportunities  by connecting MSMEs to markets, mentorship, and meaningful opportunities.

Celebrating Local Love at NakakaLocal Bazaar in Davao (May 8–10)

SM Supermalls executives Jason Penna, Asst. Mall Manager of SM Baguio, Pats Dy, Senior Asst. Vice President for SM Communities Marketing and Royce Cabunag, Asst. Vice President and Lead for SM Communities together with Lucien C. Dy Tioco, EVP of PhilSTAR Media Group; Gladys Vergara, chairperson of the Baguio Tourism Council; Atty. Raymond G. Panhon, regional director, CAR Department of Trade and Industry open the NakakaLocal Bazaar at SM City Baguio, championing Filipino MSMEs and local creativity.

Kicking off the month is the PHILSTAR NakakaLocal Bazaar at SM City Davao from May 8 to 10, transforming the Annex Event Center into a vibrant celebration of Filipino creativity and entrepreneurship.

Timed with Mother’s Day, the bazaar offers a curated selection of thoughtful gifts, local crafts, and proudly Pinoy products, making it the perfect destination for families looking to celebrate with heart. Shoppers can discover unique finds, enjoy live performances from local artists, and experience the warmth of community through homegrown brands.

Proud locally made products—from handcrafted goods to curated gift items—take center stage at the NakakaLocal Bazaar, offering meaningful finds for shoppers. 

More than a retail event, NakakaLocal highlights how SM Supermalls provides MSMEs with high-visibility platforms that turn passion into progress.

Connecting Jobs and Businesses in Cebu (May 9)

On May 9, opportunities take center stage at SM Seaside City Cebu through Trabaho at Negosyo, a flagship program of the Philippine Center for Entrepreneurship – Go Negosyo. Happening at the Mountain Wing Atrium, the event brings together jobseekers, entrepreneurs, mentors, and employers in one accessible venue—offering free business mentorship, financial guidance, market linkages, and on-the-spot job opportunities.

Angkas CEO George Royeca, HE President Ferdinand Marcos Jr., LT Group Inc. President Micheal Tan, DTI Secretary Cristina Roque, Pasay Mayor Emi Rubiano, Go Negosyo Founder Joey Concepcion, PCCI Chairman George Barcelon and SM Supermalls Executive Vice President for Marketing Joaquin San Agustin, come together at Trabaho at Negosyo at SM Mall of Asia, reinforcing collaboration for livelihood and enterprise development.

Through programs like Trabaho at Negosyo, SM Supermalls strengthens its role as a community hub for opportunity, helping Filipinos build livelihoods, grow businesses, and prepare for a future-ready workforce.

A jobseeker at SM East Ortigas celebrates being hired on the spot at Trabaho at Negosyo—demonstrating how SM connects Filipinos to real opportunities.

Showcasing Negrense Excellence at the Bulawan Trade Fair (May 26–31)

Closing the month is the highly anticipated Bulawan Trade Fair at SM City Bacolod from May 26 to 31, in partnership with the Association of Negros Producers (ANP). The fair serves as a premier showcase of Negrense craftsmanship, innovation, and product excellence, featuring a diverse range of food, fashion, home décor, and artisanal goods. It also highlights prestigious competitions such as the Bulawan Awards, Pilak Awards, and Balik Salig Design Competition, recognizing excellence in design and product development.

More than a regional showcase, the Bulawan Trade Fair serves as a gateway to national opportunities, enabling MSMEs to scale from local enterprises into competitive brands through SM’s expansive retail network.

A Nationwide Platform for MSME Success

Across all these initiatives, one thing remains clear: SM Supermalls is more than a retail destination—it is a platform for growth, collaboration, and nation-building.

By providing:

• High-impact marketplaces
• Access to mentorship and market opportunities
• Platforms for employment and entrepreneurship
• Strong partnerships with government and private sector organizations

SM continues to champion over 17,000 MSMEs nationwide, helping them connect with customers, expand their reach, and build sustainable businesses.

The Bulawan Trade Fair transforms SM City Bacolod into a dynamic marketplace where MSMEs connect with wider markets and new opportunities

From Davao to Cebu to Bacolod, SM for MSMEs brings opportunities closer to Filipinos—proving that when the right platforms are in place, local businesses don’t just grow, they thrive. Visit participating SM malls this May and be part of a movement that champions Filipino entrepreneurship and builds a more inclusive and resilient Philippine economy.

Here’s something most of us don’t realise — our bodies are remarkably punctual. The circadian rhythm, or the body’s internal 24-hour clock, quietly controls sleep, hunger, and the performance of every system throughout the day. This clock isn’t just in the brain; it lives in nearly every cell, keeping the entire body in sync with the natural rhythm of day and night. 

The digestive system is one of the most clock-sensitive systems in the body, and gut bacteria are no exception. Research shows that our gut bacteria and body clock are in constant conversation, each influencing the other to keep our metabolism, body weight, insulin sensitivity, cardiovascular, immunity, and overall health on track. 

This connection goes deeper than we might expect. A recent study found that changes in gut bacteria may also influence hypertension, a condition affecting many Filipinos. The challenge is that modern life has quietly disrupted this conversation. Late nights, irregular meals, shift work, and scrolling on screens after dark throw the internal clock off rhythm. When this clock falls out of sync, the gut follows, raising the risk of weight gain, blood sugar imbalances, and inflammation over time. 

The good news? Restoring this balance is more achievable than it sounds. In conjunction with the World Digestive Health Day, Dr. Vipada Sae-Lao, Nutrition Education and Training Lead for Asia Pacific at Herbalife, shares simple, consistent daily habits that can bring your body clock and your gut back in sync.

Balanced Nutrition: Start Right, Start Bright

The morning meal has always held a place of importance across the region, and the science of circadian eating explains exactly why. After an overnight fast, the gut is primed, with active digestive enzymes and a receptive metabolic state, ready to absorb nutrients efficiently. 

Starting the day with nutrient-dense, balanced meals and spacing them evenly through the day supports stable energy, efficient digestion, and optimal metabolic function. Aim to include adequate fibre, high-quality protein, healthy fats, and complex carbohydrates in  each meal.

Equally important is maintaining a consistent timing, preferably within an eight  to 12-hour window. Small yet mindful changes to what and when we eat can make a meaningful difference to digestive health and support overall wellbeing.

Hydration: Timing is Key

Hydration, like eating, works best when practiced consciously. Water is involved in every step of the digestive process, from the saliva that breaks down the food, to the gastric juices that prepare nutrients for absorption, to the movement of waste through the system. 

A glass of water before the first meal kickstarts digestion and sets the body clock in motion. Consistent hydration through the day supports the role of dietary fibre in keeping digestion moving smoothly, while easing off fluids in the evening gives the body the signal it needs to rest and repair overnight.

Sleep is when the Gut Repairs

Have you ever felt like you’re doing everything right — a dark room, quiet surroundings, no screens, eight hours in bed — yet still wake up feeling tired? Sleep is a biological shift and long before the brain switches off, the digestive system sends signals to the nervous system on whether it needs to stay alert or rest. 

Try to avoid heavy meals, caffeine, high-fat or sugary foods close to bedtime as the digestive system needs to wind down just as much as the brain does. Light reading, gentle stretching, or herbal teas, 30 minutes to an hour before bed act as signals to both the body clock and gut that the day is done. 

Maintaining consistent sleep and wake times can support restful sleep that gut bacteria can align with. A shared sleep routine at home can further encourage this rhythm, making it easier to wind down together naturally.

The Gut-Body Clock-Stress Link 

Even the best sleep routine can be undermined by something most of us carry into bed with us every night — stress. Stress is often spoken about but rarely understood at a physiological level.

Research has revealed that the trillions of bacteria living in the gut do more than aid digestion, they help regulate the body’s stress response by working in sync with circadian rhythms. Cortisol, the body’s primary stress hormone, can interfere with gut motility, disrupt circadian balance, and over time alter the gut microbiome in ways that can make the digestive system more reactive and less resilient. The gut-brain connection is real, and stress is one of its most powerful disruptors.

Long before science explained it, traditional wisdom prompted us to live in rhythm with the day. Reintroducing these patterns into urban lifestyles doesn’t require perfection , — just small, consistent shifts. Over time, the body finds its balance, and good health becomes less about effort and more about alignment.

“Donny doesn’t just reach young Filipinos, he connects with them” said Martin Reyes, EastWest Chief Marketing and Cash Management Officer. “We want this generation to see EastWest as their bank, the one that understands what they need, whether it’s a better app experience, products that make sense for their lives, or just banking that doesn’t feel like a chore. Donny tells that story better than anyone.”

As brand ambassador, Pangilinan steps into the center of EastWest’s push to reach younger Filipinos where they actually are: on their phones, on their feeds, and in their communities. He will front campaigns for the EastWest app, spotlight new products and services as they roll out, and join activations across the country that bring the bank’s easier banking promise to life.

EastWest Chief Marketing and Cash Management Officer Martin Reyes with EastWest Brand Ambassador Donny Pangilinan

“Honestly, what keeps me here is that EastWest is always working on something: the app, digital payments, new products and services, getting out to meet people,” Pangilinan said. “For a lot of people my age, banking still feels like this complicated thing you have to figure out on your own. I genuinely want to help change that. And with EastWest, I feel like we actually can.” 

Pangilinan said the choice to continue was easy. EastWest is a bank that’s always moving forward. It invests in its digital platforms, grows its branch network, and consistently shows up for customers in ways that feel practical and less complicated.

“I think young Filipinos should take banking seriously. Banks just need to meet them halfway,” he added. “EastWest is doing that, and I’m proud to be part of telling that story.”

EastWest Brand Ambassador Donny Pangilinan (center) with his mom Maricel Laxa-Pangilinan (5^th from right) and Star Magic Manager April Rose Del Rosario (left most), together with EastWest Chief Bank Marketing and Cash Management Officer Martin Reyes (2^nd from left), Chief Strategy and Transformation Officer Isabelle Therese Yap (4^th from right), and Head of Branch Banking Group Ivy Uy (3^rd from right)

Beyond the campaigns, Pangilinan will take the partnership on the road, joining EastWest at events and activations across key cities, where the bank engages customers directly and brings its products and digital tools closer to the communities they serve.

“I’m excited to get out there and actually talk to people, not just post about it,” Pangilinan said. “Show them the app, walk them through products, answer the questions they didn’t know they could ask. That’s the kind of thing that actually makes a difference.”

With Pangilinan back as brand ambassador, EastWest heads into the rest of the year with clear intent: to be the bank that younger Filipinos choose, trust, and keep coming back to, because banking with EastWest is just easier.

About East West Banking Corporation

East West Banking Corporation (EW) is one of the Philippines’ leading consumer banks, offering a full range of retail and commercial banking products and services. Listed on the Philippine Stock Exchange, EastWest is a member of the Filinvest Group, one of the country’s most diversified conglomerates. The Bank is committed to making banking simpler, more accessible, and more meaningful for Filipinos. It is not affiliated with any foreign financial institution which may bear the same name. For more information, visit www.eastwestbanker.com.

Now, picture this: a Saturday afternoon stroll, slow weekends, a cup of tea in hand. Honestly, when’s the last time you allowed yourself to pause for a while and breathe in times like these? To idealize each and every waking moment, making them seem grander than they are—have you ever wondered what it’s like to fall in love with life again?

Well, wander no more, because here at your most-loved SM Supermalls, we’ll show you what it’s like to live with intention and make your happiness the central plot of your own story. From fresh new eats to new finds and experiences to discover, SM City Zamboanga is here to help you imagine what it’s like to experience the best from your point of view.

Moments Become Worth Savoring

All of a sudden, the food tastes better. You get to enjoy each meal as if you’re savoring it for the first time—each soft bite, each aromatic note—details you previously didn’t notice now bring a smile to your face with every spoonful.

• JCO Reserve
  Located at the Upper Ground Level of SM City Zamboanga, a sweeter kind of pause in your day awaits. Here at the first-in-Mindanao JCO Reserve, coffee and treats feel elevated into little rituals—smooth sips and soft bites that make everything feel just a bit more special than usual.

• BOTEJYU
  Featuring the  first-in-Zamboanga Botejyu, a true celebration of Japanese comfort food unfolds at the Lower Ground Level of SM City Zamboanga, where every dish feels warm, familiar, and deeply satisfying. From hearty okonomiyaki to freshly cooked noodles, rice bowls, and sizzling teppan-style favorites, it’s a table filled with flavors meant to be savored and remembered.

• The Matcha Tokyo
  Located on the Third Level of the mall, The Matcha Tokyo arrives in Zamboanga for the first time ever to serve the authentic, high-quality Japanese matcha it’s famous for, offering a variety of premium desserts crafted for those who truly savor the flavor.
• Brique Modern Kitchen
  With a menu centered on well-crafted dishes, BRIQUE, opening soon at the upper ground level, brings its dining concept to Zamboanga for the first time in a stylish, comforting setting where good food and atmosphere turn simple meals into memorable experiences.Ch

Suddenly, Life’s More Fun

In a heartbeat, life feels more exciting. You are filled with the rush of adventure, ready to set your life into motion and indulge yourself in life’s small surprises.

• FantasyWorld
  Fun, you say? Located on the Third Level of the mall, Fantasy World brings a playful escape to Zamboanga for the first time. Step into a space bursting with color and imagination, where every visit turns into a mini adventure full of memories worth returning for.
• Gashapon Bandai
  Finally, here on the Third Level, the first-in-Zamboanga Gashapon Bandai brings the thrill of capsule toy surprises straight from Japan. With every turn, you get a chance at collectible figures and quirky finds—perfect for those spontaneous, joy-filled moments.

Settle in Your Own Kind of Comfort

Finally, you get to understand what it’s like to put yourself first. To make your world revolve around what brings you comfort. To declutter, feel refreshed, and find happiness in whatever life blows in your direction.

Step into a world where innovation meets elegance at the first-ever Dyson in Zamboanga at the Upper Ground Level. Touch, test, and fall in love with their sleek technology—from vacuums to hair care tools and air purifiers—that makes everyday life effortless and beautiful.

Here at SM Supermalls, we understand what matters to you. To the tune of the famous French song La Vie En Rose, sometimes you just have to see the world through rose-colored glasses—through the POV of love and your own happiness. Romanticize your life! See what it’s like to experience the world from your own point of view, all for you.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

From 8:30 PM to 9:30 PM, all SM malls nationwide switched off non-essential lights as mallgoers, tenants, and communities came together to take part in activities that made sustainability more visible, more relatable, and more personal. Through SM Cares, Earth Hour became more than a scheduled observance in the evening—it became a reminder that small choices, when done together through empowered communities, can help build a better future. 

SM City Fairview joins local leaders and community partners in observing Earth Hour 2026, affirming a shared commitment to climate action.

A live acoustic set at SM CDO Downtown Premier marks Earth Hour 2026, using music to bring communities together during the symbolic lights-off hour.

Across SM’s most-loved malls, visitors were also treated to glow-in-the-dark activities, sustainability-themed installations, tenant eco-promotions, youth and community engagement efforts, and social media storytelling activations that encouraged and empowered everyone to think more deeply about energy conservation and the role each person can play in caring for the environment. These efforts reflected SM’s continuing commitment to making sustainability not only informative, but also engaging and community-driven. 

SM Supermalls continues to use its spaces to make environmental action easy and accessible all for Filipinos. Earth Hour at SM was not simply about switching off lights—it amplified the need to sustain conversations on climate action and the need for continued, everyday acts that preserve and protect the environment.

Young kids showcase Earth-themed artworks at the Book Nook in SM North EDSA, highlighting the importance of engaging young minds in environmental awareness.

Runners kick off the Earth Hour Run 2026 at SM City Sto. Tomas, uniting fitness and sustainability in one shared movement.

The SM City San Mateo community marks Earth Hour 2026 with a bike activity that promotes eco‑friendly mobility and collective action for a greener future.

Participants at SM City Baliwag celebrates Earth Hour 2026 by turning movement into momentum for the planet.

This year’s Earth Hour participation also carried record environmental value. 6,079 kwh in energy savings resulted from the one-hour lights-off initiative across malls nationwide. This is equivalent to over 10,400 miles or 16,737 km driven by an average gasoline-powered passenger vehicle or 9.5 barrels of oil consumed. 

“Earth Hour reminds us that even the simplest actions, when done together, can create meaningful impact. Here at SM, we continue to open spaces where communities can learn, participate, and take part in protecting the environment—always all for you, and all for the planet,” said SM Supermalls Executive Vice President for Marketing, Joaquin San Agustin.

For SM Supermalls, Earth Hour is one of many ways it continues to encourage greener lifestyles for present and future generations. By turning mall spaces into venues for awareness, participation, and action, SM helps communities see that sustainability is not distant or complicated—it can begin with one hour, one decision, and one shared commitment to care for the planet.

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

About SM Cares

As the Corporate Social Responsibility arm of SM Supermalls, SM Cares is focused on enriching the lives of Filipinos through socially-conscious and environmentally-responsible programs meant to Empower Communities into long-lasting, impactful improvement. 

Another day, another vlog. Who would have thought that saving memories of your seemingly ordinary day-to-day life could make your everyday routine feel more fun and exciting?

Hey, hey, hey, it’s your favorite mall here! Welcome to a day in the life with your most-loved SM Supermalls. Come spend a day walking through all the best new discoveries here in Luzon, chosen All For You!

9:30 AM: Morning Treats & Cozy Vibes

Start your day right with an early morning drift. Sip on your favorite coffee, nibble on freshly made desserts, and soak in all the Instagrammable corners of these content-worthy hangout spots.

Start your day on a sweet note with the first J.CO Reserve in Bulacan at SM City Marilao, now open at the Lower Ground Level. Known for its elevated café concept, J.CO Reserve serves up its famously made donuts, paired with rich coffee blends in a sit-down setting that is perfect for easing into your day or catching up over a well-deserved break.

12:20 PM: Late Lunch Fixes
It’s right at that moment when hunger hits—time to eat! What’s the craving, fam? Chinese food? Japanese BBQ? From huge feasts to comforting bites, it’s never too late to fuel your midday adventures and make your feed as satisfying as your pleased appetite.

• Yakiniku Like
  Craving a solo-style feast? Head over to the first Yakiniku Like in Cavite at SM City Bacoor, and take control of your own grill at their fast-casual Japanese yakiniku concept that lets you enjoy solo. Complete with customizable meat sets, individual grills, and quick service, this resto is certainly a great match for that sponty food stop in between errands.

• Wangfu
  Get your well-deserved fill at Wangfu, now open at SM City Dasmariñas and soon arriving at SM City Bacoor. Loved for its modern take on Chinese cuisine, Wangfu offers a wide selection of dim sum, roasted meats, and hearty family-style dishes, which makes it a solid choice for a late lunch dining.

4:45 PM: Content Creator Must-Haves

This is where your influencer era goes to the next level. Lights, angles, aesthetics—capture it all. Every mall day can be turned into a scroll-stopping moment, where your creativity can have its work and play!

• Insta360
  Make a stop at the soon to open Insta360 store at 4th Level of Cyberzone, SM City Grand Central and explore a range of innovative 360 cameras, action cams, and creator-ready accessories built for capturing every angle. Whether you’re leveling up your vlogs, experimenting with immersive content, or upgrading your gear setup, it’s all about bringing next-level storytelling and creativity to every shot.

• Blk Cosmetics
  Freshen up and do some retouching at Blk Cosmetics at SM City Calamba, a local beauty brand focused on uncomplicated, everyday makeup, offering a range of easy-to-use cosmetics from lip products and face tints to skincare and fragrances. Made with skin-friendly formulations for a low-effort, everyday look, Blk is designed for quick routines and on-the-go touch-ups perfect for your everyday vlog.

That’s it! Thanks for being part of a day made more memorable here at your most-loved mall. From fresh finds to unskippable foodie discoveries, SM Supermalls has truly got it all for you. So… until the next vlog, bye-bye!

 
Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 89 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You

“I wanted to capture what he’s feeling,” Cunanan said. “The heat, the tiredness, the gas prices. I wanted the judges to feel something when they saw it.”

The photograph won Cunanan as the Grand Champion for the Canon Photomarathon 2026, held on April 18, 2026, at the BGC Amphitheater in Bonifacio Global City, Taguig. 

“I saw how these types of photos can open people’s eyes to what’s happening around them. I’ll keep doing what I’m doing,” he said.

Cunanan first picked up photography as a kid, taking family photos on film cameras and plastic point-and-shoot devices. He received his first proper camera as a gift from his mother when he entered college in 2010, shooting casually before stepping away entirely around 2018. In 2025, eager to return to street photography, he researched mirrorless full-frame cameras and settled on a Canon EOS RP, drawn to its compact size, intuitive controls, and Canon’s color science. 

When he came across a countdown post for the Photomarathon, he registered on the spot. “It was my first time ever to do a photomarathon, or any kind of photowalk, in fact. I wanted a chance to experience an event like this,” he shared. 

For his winning entry, Cunanan went on to take home a Canon EOS R6 III with RF24-105mm IS STM lens—a significant upgrade from the Canon EOS RP he was using.

Canon Photomarathon 2026 marked the return of the iconic photography competition after a seven-year hiatus, gathering creators, hobbyists, and media for a full-day celebration of photography, video, and visual storytelling. Aside from the Open Photo and Canon-exclusive Main Photo categories, this year’s edition introduced a Video Category for the first time, expanding the competition beyond still images. It also opened participation to all digital camera users alongside dedicated Media and Employee categories.

The event transformed the BGC Amphitheater into a creative hub. The Canon Creator Park drew crowds with immersive setups featuring pet photography, cosplay, and bridal portrait sessions led by Canon ambassadors and professionals. On the main stage, participants joined workshops on wildlife photography with Marie Lozano and Aaron Gekowski, content creation with Gab Altonaga, Edwin Martinez on cityscape, and Ian Celis and Paolo Ruiz for EOS C50. They also got hands-on with Canon’s latest imaging technologies and turned their digital captures into tangible keepsakes at on-site instant printing stations with MegaTank Printers.

“What made today special was seeing so many different kinds of creators in one place, all chasing the same thing: a moment worth capturing,” said Anuj Aggarwal, President and CEO of Canon Marketing (Philippines), Inc. “Canon Photomarathon 2026 reminded us that creativity grows when people are given the room and the tools to explore it together.”

Canon Photomarathon 2026 is part of Canon’s broader effort to nurture a growing creator community in the Philippines, providing platforms where photographers and videographers of all levels can connect, learn, and showcase their work. Canon Marketing Philippines will feature winning entries and event highlights across its official channels in the coming weeks. For more information, visit https://ph.canon or download the Canon PH Delightful app.

About Canon in the Philippines

Canon is a multibillion-dollar company with one of the most extensive product lines of digital imaging devices. 2020 marks the company’s 35th consecutive year it has been ranked among the top five U.S. patent holders and the 16th consecutive year it has been ranked first among Japanese companies for the number of U.S. patents granted. It continues to enrich lives through technological innovation.

Guided by its commitment to its Kyosei philosophy of living and working together for the common good, Canon provides total imaging solutions to improve personal and professional lives. The brand ranks as one of the top 20 brands in the region according to a 2018 study conducted by Campaign Asia-Pacific and Nielsen thanks to its strong reputation on performance and good corporate citizenship.

Canon Marketing (Philippines), Inc. has offices spread across the Philippine archipelago supported by its vast network of authorized service centers. Recognitions and awards received include the Corporate Award and Gold Bagwis Seal of Excellence for providing distinctive service to customers. 

Canon Marketing Philippines reaffirms its dedication to sustainability, integrating eco-friendly practices across all its operations and product lifecycle, striving for a greener future for generations to come. 

Whether you’re in the mood for an active day out, a cool indoor escape, or a fun-filled family adventure, SM brings together sports, leisure, and entertainment that make every visit worth looking forward to—because everyday’s a celebration at SM Supermalls.

Cool down while staying active at SM Skating, where every glide offers a refreshing break from the heat. Whether it’s your first time on the ice or a favorite go-to activity, it’s a space where confidence grows, skills develop, and winning begins.

For more action-packed fun, head to SM Game Park. From billiards and table tennis to archery, bowling, and pickleball, every game is a chance to challenge yourself, share a few laughs, and enjoy friendly competition.

Take the fun outdoors at Skyranch Tagaytay, Skyranch Pampanga, Skyranch Baguio, and SM By The Bay Amusement Park—where happy memories are made. With thrilling rides, scenic views, and vibrant spaces, these destinations set the scene for laughter, bonding, and unforgettable summer days.

With a variety of attractions across its properties, SM Supermalls makes it easy to turn any day into a maxed-out experience. From active play to shared adventures, there’s always something new to try and something exciting to come back for.

This summer, gather your loved ones and explore more at your most-loved SM Supermalls. Stay active, have fun, and make every visit count.

About SM Family Entertainment Center

SM Family Entertainment Center (FECI) champions the belief that Everyday is a Celebration. Because joy should be part of everyday life, SM FECI brings Filipino families closer together by transforming ordinary days into shared experiences filled with laughter, connection, and play at Skyranch, SM By The Bay Amusement Park, and SM Storyland.

About SM Sports and Leisure Center

With the mission of revolutionizing fitness and sports engagement in the country, SM Sports and Leisure Centers (SLC) is dedicated to max out the sports experiences of Filipinos—whether through fun bonding moments or high adrenaline competition. Its commitment is to building spaces Where Winning Begins, conducive for bringing out the best in every moment, play, and routine.