VMakers Video Marketing

US Peeps Spend Over 5 Hours a Day with Video Content

noreply@blogger.com (VMakers) — Fri, 24 Apr 2015 23:47:00 +0000

US adults will spend an average of 5 hours, 31 minutes watching video each day this year, according to new figures from eMarketer, and digital video viewing across devices is driving growth. In 2011, time spent with video on digital devices—PCs, mobile devices and other connected devices including over-the-top (OTT) and game consoles—totaled 21 minutes daily. This year, US adults will spend an average of 1 hour, 16 minutes each day with video on digital devices.

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Meanwhile, the average time US adults spent watching video programming on televisions totaled 4 hours, 35 minutes in 2011 and will decline to 4 hours, 15 minutes in 2015. In total, time spent with video on all devices is up from 4 hours, 56 minutes in 2011.

Digital video is growing not at the expense of TV, but because video content is more popular than ever. We might spend less time watching on the main screen, but we’re no less interested in TV programming, and in fact, we seek out more of it every year.

Video is seeing gains on all digital devices this year, with the exception of desktops and laptops, which will remain flat. Time spent watching video on mobile devices will increase from 30 minutes daily among all US adults in 2014 to 39 minutes per day this year, and average daily video time on other connected devices across the US adult population will increase from 9 minutes last year to 13 minutes each day in 2015.

The drop in TV time hasn’t stopped marketers from pouring significant amounts of money into television advertising. In 2015, 40.2% of US major media ad spending will go to TV, totaling $70.59 billion, compared with TV’s 36.4% of time spent with media daily. Meanwhile, US advertisers will allocate just 4.4% of all spending, or $7.77 billion, to digital video ads, even though consumers are now spending nearly 11% of their media time watching video on digital devices.

Advertisers continue to trust TV despite its limitations, and despite a proliferation of digital alternatives. Overall, US adults will spend 12 hours, 4 minutes each day with major media in 2015, an increase of 7 minutes from 2014. Since 2011, US adults have increased the time they spend with major media by nearly a full hour each day.

Consumers’ appetite for digital devices is driving this trend. Led by time spent on mobile devices, US adults will spend an average of 5 hours, 38 minutes with digital media each day in 2015, up from 5 hours, 15 minutes in 2014.

Last year, US adults spent more time on mobile devices than they did on PCs for the first time, and that gap will widen this year. Furthermore, the average time adults spend each day with TV, radio and print will decline across the board for the fourth consecutive year in 2015.-eMarketer

Take your video marketing to the next level.
Call Jeff at VMakers at 888-712-8211.

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How to Make Your YouTube Page Stand Out

noreply@blogger.com (VMakers) — Mon, 02 Mar 2015 07:40:00 +0000

To promote your brand and reach new consumers, all businesses can benefit from a strong online video presence. YouTube, with an estimated 1 billion unique users every month, is too big to ignore. And as the second-biggest search engine behind parent company Google, YouTube offers those who keep their channel updated with content and optimized have the opportunity to reach many prospects.

As with any marketing communications, YouTube channels must be attractive, easy to navigate and quickly searchable. You need to organize your channel interface and content.

Search Engine Optimization
To maximize YouTube’s potential as a marketing tool, it is essential to utilize SEO techniques, similar to what you do on websites. Identify good keywords that tie in with your brand and your video content. Study popular search terms and adjust your videos to the needs of your audience. The YouTube Keyword Tool is a great free tool available and can help you find key search terms and phrases often searched for on YouTube.

Implement your keyword strategy across your video content
Identifying a group of keywords to use throughout your video content is a key organizational technique. It ensures your videos are relevant to a given search term found on YouTube. Use keywords in the title, description and tags sections of your videos. The title of your video is extremely important and prominently displayed both to YouTube’s algorithm and to users. Supplement each video with a keyword-rich description foralgorithms and users, and use a variety of well-chosen tags to boost your videos’ searchability and results.

Create playlists
Well-organized channels have playlists. Group videos about similar subjects together, along with their respective keywords. A playlist with a keyword-rich title informs YouTube about the information contained in the videos listed. Organizing related material into a playlist improves the search process and allows easier viewer navigation.

Organize your content properly
Content should be organized according to its subject matter and relevance rather than the number of views it has had or the comments it has attracted.

Update content regularly
The highest-ranked channels are always those continually updated with new content. Sharing, liking, and comments should be encouraged, as channel authority is derived from how people have interacted with the content and the algorithm. Monitor your channel with YouTube’s analytics suite or a other popular social monitoring tools. If you see certain videos in your channel are more popular and illicit more interaction, create additional content on the same subject.

Use social media and video advertising to promote your content

Take your video marketing to the next level.
Call Jeff at VMakers at 888-712-8211.

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The Most Affordable Digital Video Ad Formats

noreply@blogger.com (VMakers) — Tue, 24 Feb 2015 22:23:00 +0000

Pre-roll cost per minute viewed was 3.2 cents in Q4 2014

US digital video advertising spiked 56.0% in 2014 to reach $5.96 billion. Based on data from TubeMogul, pre-roll placements were the most affordable ads in the category throughout the year.

The video ad platform found that the average weekly cost per minute viewed for pre-roll ads was 3.2 cents in Q4 2014—the lowest price, and one that had held relatively steady throughout 2014 (up from 2.8 cents in Q1 and 3.1 cents in Q3). Social was the most expensive, at 18.1 cents in Q4, but this was down by about 8 cents since Q1 and 3 cents quarter over quarter. Mobile and connected TV both came in at around 5 cents in Q4, with mobile rebounding from 4.2 cents in Q3.

Average viewability rate for online pre-roll video ads in the US was 32% in Q4 2014. While this was 6 percentage points lower than in Q3, it was up nearly 14.3% since Q1. TubeMogul blamed the decline in part on advertisers’ less selective end-of-year budget spending and expected the rate to rebound as the industry places more emphasis on viewability this year.

US desktop pre-roll video ads purchased via programmatic direct had higher viewability rates throughout 2014. While viewability of ads bought directly from publishers fell 26 percentage points in Q4 to 53%, from nearly 80% in Q3, this was still more than 20 points above the overall average.

Above-average performance could push programmatic pre-roll activity up this year. According to November 2014 polling by Undertone, 64% of agencies and 56% of marketers in the US already purchased pre-roll video ads programmatically, and 46% of publishers sold them this way.-eMarketer

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Call Jeff at VMakers at 888-712-8211.

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Visible Measures To Guarantee Video Viewability

noreply@blogger.com (VMakers) — Mon, 16 Feb 2015 01:25:00 +0000

Visible Measures announced a 100% viewable video solution, guaranteeing that brands will capture consumer attention. Their offering is unique in that it guarantees one interaction or at least 30 seconds of attention, as well as the MRC and IAB viewability recommended standard of 50 percent of pixels in-view for at least two continuous seconds.

The industry has long sought a video solution that offers viewability standards that ensure video advertising is actually in an environment where real consumers can view it. According to Business Insider’s Intelligence report “Ad Viewability: How Industry Groups, Advertisers, and Ad Tech Vendors are Defining and Fixing the Problem,” rates of viewability across ad platforms ranged from 35 – 50 percent in Q2 2014.

In response, industry players, including Visible Measures, have called for an overall marketplace solution, advocating for a single open-source technology, Open Video Viewability, for measuring ad viewability aligned with agreed upon industry standards.

“Viewability standards are a major pain point for advertisers. Without this accountability, brands can’t be assured as to whether consumers are actually seeing their video ads. In other words, you may be paying for something you actually don’t get,” said Brian Shin, CEO of Visible Measures. “Our viewable video solution is a direct response to this need, extending the IAB and MRC suggested definitions, to guarantee consumer attention.”

Visible Measure's video solution guarantees consumer attention with competitive cost-per-view pricing, because they’ve become so proficient in optimizing for viewability, they simply don’t charge their advertisers when an impression isn’t viewable. In other words they guarantee 100% of their paid media delivery to be viewable. Beyond that, they only charge when a user interacts with your video at least once, or watches for at least 30 seconds.

They are the first company to undergo its own MRC accreditation for viewability, while also supporting third party verification with companies such as Moat.

Take your video marketing to the next level.
Call Jeff at VMakers at 888-712-8211.

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Why Interactive Video Content is Imperative for Brands

noreply@blogger.com (VMakers) — Mon, 12 Jan 2015 18:35:00 +0000

1. People want to learn and interact In this Ad Age study with Google, consumers were asked “how important are ad features in getting you to interact with online ads?”

The results are encouraging: people want aesthetically pleasing ads, from recognizable brands, in noticeable placements, and preferably with video.

However, they also want “information on a product or service that I want to learn about” and “the ability to interact”. So it’s not just about online video but about interactive video, which can look great and have emotional impact but can also provide other marketing solutions.

2. It improves brand health

Many case studies show brands that foster engagement and captivate attention through interactive video enjoy better brand-customer relationships – as measured by brand influence, favorability and consideration – than more linear ad experiences.

3. It drives sales

Irrespective of what else is going on in a campaign, or in peoples’ lives, people that see your ads should buy more than people who don’t.

The same Ad Age/Google study shows that 94% of people who engage with ads frequently make their buying decisions based on online advertising and 40% who engage buy online often or daily. Brands: people that engage with interactive ads buy stuff.

How does interactive video deliver attention?

1. By cutting-through

Once your brand is in front of the right person you need it to illicit an emotional, cognitive, or physical response. This requires an ad to cut through the noise of daily life and deliver an experience that is unique, interesting, and/or involving.

A study from Millward Brown revealed that’s exactly what you get when using interactive video – in-banner, in-stream and mobile – versus ‘plain’ video only.

2. Respects the consumer journey

Why is the average click through rate on standard display units around 0.07%? One argument is that clicking on an ad is a disruptive experience.

It relies on a consumer taking time from whatever online activity they’re doing, clicking away to your brand site, and then somehow finding their way back to their original activity. If you want people to spend time with your brand then give them an experience that respects their journey.

Interactive video allows you tease a person into an initial interaction with your ad and, if you have set expectations right, gives an opportunity for them spend time in your brand experience but be returned gently to their original journey.

3. Targets the right user

A colleague says: “Engagement acts as a natural filter, allowing users that are interested to raise their hands and allowing those that are not to enjoy only light impact”.
If you get the initial creative, the media, and the audience optimization right it gives you the opportunity to expose your brand to the right people. However, interactive video then self-determines for people interested at that moment, draws in new prospects by offering the chance to capture emotional attention whilst also offering rational exploration, and protects your brand equity from forced experiences.-eConsultancy

Are you using video? To learn how contact Jeff at 888.712.8211 or jmiller@vmakers.com.

Take your video marketing to the next level.
Call Jeff at VMakers at 888-712-8211.

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YouTube owns a fifth of the U.S. digital video ad market

noreply@blogger.com (VMakers) — Mon, 29 Dec 2014 17:36:00 +0000

YouTube brought in over $1.1 billion in video ad revenues in 2014, according to eMarketer. That’s 19 percent of the entire U.S. digital video ad spend, which totaled $5.9 billion this year.

To better compete with platforms featuring only well-produced, high-quality content, YouTube introduced its “Google Preferred” program in late April. Preferred enables brands to advertise exclusively against the top 5 percent of content on the site, in areas such as food, music and gaming. Marketers can pay an even higher rate to allocate some of that inventory to the top 1 percent of videos.

YouTube is seeking non-advertising revenue too.
To bolster its bottom line with non-advertising revenue, YouTube is aiming to mimic the success of subscription services such as Netflix and Spotify. In November, it introduced YouTube Music Key, which is currently in beta. For $10 a month, Music Key offers ad-free listening, the ability to play music offline and in the background on your phone, and access to Google’s Play Music All Access service. The service brings music fans convenient access to hot new tracks as well as the eclectic rarities and remixes uploaded by the YouTube community.

YouTube may also offer a paid subscription model for its video content down the line. In late October, YouTube CEO Susan Wojcicki said she’d like to offer users an alternative to pre-roll ads on the site.

“YouTube right now is ad-supported, which is great because it has enabled us to scale to a billion users, but there are going to be cases where people are going to say, `I don’t want to see the ads, or I want to have a different experience’,” Wojcicki said in an onstage interview at a Re/code conference. She mentioned apps where users can “either choose ads, or pay a fee, which is an interesting model. … We’re thinking about how to give users options.”

YouTube’s competitors are gaining ground.
YouTube remains a massive, dominant player in the world of digital video, but its competition has steadily gained ground over the course of the year. AOL has quietly become a digital video powerhouse; Vessel is gearing up to launch a short-form Hulu, poaching YouTube stars as its key draw; and brands are moving away from a YouTube-centric strategy as they embrace native Facebook video for their video marketing efforts.

Facebook is also courting publishers, YouTube stars and other key partners in the looming battle for digital video dominance. The social media giant even signed a deal with the NFL last week for access to short video clips, such as highlights and news, revealing the massive scope of its video ambitions.

The advance of YouTube’s competitors is reflected the latest data from comScore, which tracks video viewership on U.S. desktop devices. In November, YouTube still topped the charts with 162 million unique viewers. But with 104 million unique viewers, AOL topped a major milestone, breaching the 100 million mark for the first time. Facebook sat in a close third with 95 million uniques, followed by Yahoo with 56 million. This past May, YouTube posted 150 million unique video viewers, AOL had 66 million, Facebook had 81 million and Yahoo had 52 million, according to comScore.

YouTube is investing in its creators (again).
In September, YouTube promised to open up its checkbook to creators on the platform, funding some of their original content efforts on a per-project basis. This isn’t the first time it has tossed money at channels, however: Back in 2011, it handed out $100 million to over 100 channels on the platform, many of which were established media firms and figures. It was an exercise in garnering legitimacy for the burgeoning platform.

This time around, with the money going exclusively to “authentic YouTube creators,” YouTube’s motivation is completely different. It’s a defensive move as competitors such as Facebook, Vessel and Vimeo court YouTube creators with lucrative deals and revenue shares, Grantland publisher David Cho explained to Digiday at the time.

It’s also about encouraging creators to produce longer programming, said Outrigger Media CEO Mike Henry. “Stretching the popularity of YouTube stars beyond their typically short-form clocks is going to present a lot of advantages for Google, particularly for over-the-top consumption,” said Henry. Specifically, content shaped more like TV programming could appeal to a broader range of demographics as well as advertisers more comfortable with that format.

YouTube networks selling for major money.
Massive media companies that want a piece of the digital video scene have an easy way in: buy a multichannel network (MCN). That’s exactly what Disney, Otter Media (The Chernin Group and AT&T’s joint venture) and European broadcaster RTL Group did this year with their respective acquisitions of Maker Studios, Fullscreen and StyleHaul. Maker sold for $500 million, with another $450 million tied to performance goals; Fullscreen sold for somewhere between $200 to $300 million; and StyleHaul went for around $151 million. Other investment activity in the space — including Hearst’s $81 million check to AwesomenessTV, which bought it for a 25 percent stake — highlighted the massive value of big MCNs.

Leading MCNs such as Maker and Fullscreen have grown their audiences to the tens of millions, while keeping their productions costs extremely low compared to TV and film. But these media giants snapping up MCNs are paying for more than access to millennials and Generation Z: MCNs enable marketers to deliver video ads to highly targeted audiences and craft effective native ads with leading influencers.-Digiday

Take your video marketing to the next level.
Call Jeff at VMakers at 888-712-8211.
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Digital Ad Viewers Are Most Attentive on Smartphones

noreply@blogger.com (VMakers) — Sun, 26 Oct 2014 07:32:00 +0000

The device on which a consumer views video ads matters far more than mood or location—or even the content genre. According to July 2014 research by YuMe and IPG Media Lab, smartphones have the biggest influence on attention, followed by tablets and then PCs.

Purchase intent benefitted from high video attention on mobile devices. Among US internet users who viewed pre-roll video ads on a smartphone—a group that’s often on the go—64% of those who were highly attentive planned to purchase the product advertised. In comparison, just 23% of smartphone viewers who paid little attention intended to buy. Interestingly, while there was a correlation between attention and purchase intent on tablets as well, 37% of those who viewed pre-roll ads on tablets with low attention still planned to buy the product advertised—more than the low-attention audiences for PCs and smartphones.

Smartphones are increasing their share of digital video ad views. Q2 2014 research from FreeWheel found that, while desktop and laptop computers still grabbed the large majority of digital video ad views served in the US on the source’s platform (76%), this had dropped 3 percentage points since Q1 2014 as a result of smartphone views. Between Q1 2014 and Q2 2014, the smaller screen grew its proportion of total video ad views from 11% to 13%.

For now, PCs still rule the field when it comes to digital video ad views, but as smartphone viewers prove to be more attentive—and purchase intent continues to rise as a result of ads on such devices—users should be prepared to see more video ads popping up on their phones.eMarketer
Take your video marketing to the next level.
Call Jeff at VMakers at 888-712-8211.

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YouTube’s US video ad revenues - $1.13 billion in 2014

noreply@blogger.com (VMakers) — Fri, 12 Sep 2014 06:41:00 +0000

According to new figures from eMarketer, YouTube’s net video ad revenues—ads exclusively run on the site’s video clips, not including banners, search and other ads on the site, and excluding traffic and content acquisition costs—will grow in step with the video ad market overall, and the site won’t increase its market share significantly in the coming years.

Though its video ads are growing at a rapid rate, YouTube’s potential is currently hindered in part because its video ad placements are not consistent across the board. Advertisers like the volume of users and variety of content on YouTube, and the growth of various channels on YouTube, focused on topics such as beauty tips and gaming, gives advertisers that want to deliver relevant ads to those audiences a very well-targeted reach.

But they’re also increasingly drawn to platforms with exclusively high-quality, well-produced content. Much of the time audiences spend with digital video in general is not useful for advertisers, such as clips that are either too short to include ads or not brand friendly, and both are attributes of many user-generated YouTube videos that get the most views.

eMarketer’s outlook for both AOL and Yahoo is predicated on increases in digital display revenues due to ads placed against premium video content, which includes full-length shows, digital shorts and other professionally produced programming. AOL will see its US display ad revenues grow nearly 20% in 2014, eMarketer estimates, due in no small part to the success of its Adap.tv ad platform. Meanwhile, Yahoo’s US display business is currently in decline—expected to drop 3.6% this year—but aided by its intensified push into premium video content this year, we estimate that Yahoo’s display ad revenue growth will turn positive again in 2015.

Overall, US digital video ad spending continues to increase significantly, up 56.0% this year to reach $5.96 billion, according to eMarketer. Growth will taper off rapidly, however, slowing to 13.9% by 2018, when digital video spending will reach $12.82 billion, according to our forecast. Though video advertisers are following the broader trend of shifting dollars to mobile devices, mobile video ads actually suppress the overall market in part, since many smartphone video ads are short ads accompanying short clips and often cost less than desktop video ads.

Video’s share of digital display ads in the US will gain significant ground, increasing from 21.6% of all digital display advertising last year to 30.1% by 2018. Meanwhile, rich media—which can include video and interactive elements—will also gain share of the digital display market, taking away dollars from banners and other static ad formats.

One key factor holding back the digital video ad market, however, is the fact that more and more digital video content is streamed through subscription services such as Netflix or Amazon Prime Video—neither of which support advertising. In addition, TV will remain by far the leading individual medium for ad spending in the US, totaling $68.54 billion this year—compared with just shy of $6 billion for digital video ads—and TV advertising will increase more than digital video in real dollars in each year throughout our forecast period.-eMarketer

Take your video marketing to the next level.
Call Jeff at VMakers at 888-712-8211.

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DoubleVerify Launches First Complete Video Ad Quality Solution

noreply@blogger.com (VMakers) — Thu, 11 Sep 2014 12:00:00 +0000

DoubleVerify.com launches Video+ -- the industry's first complete solution that protects advertisers and their inventory suppliers from the rising fraud and abuse in the digital video ad environment.

With online video advertising expected to double in the next two years, Video+ provides the transparency and safeguards necessary to deliver a fraud-free, brand safe, viewable video ad.

DV Video+ authenticates the quality and impact of each video ad impression across 4 important areas:

Brand Safety: the quality of the video content that an ad is running in
Fraud Protection: if the video ad is served to a non-human bot
Video Viewability: if the video ad is never viewed, partially viewed or seen in its entirety
Engagement: if the video ad was on auto play or initiated by the user, with sound on or off, or running in an inferior format

DV advanced technology uncovers the most complete set of problems where video ad fraud and abuse can occur, including:

Video ads that are served to non-human bots
Video ads integrated within video content that is offensive and objectionable
Video ads that 'play' automatically in the background even when the user didn't activate them
Video ads running on a video player too small to be seen by the user
Video ads that are barely viewed, rendering them completely ineffective
Video ads that run within a low quality banner or video game, when the advertiser is paying for a premium video placement.

DV Video+ is the latest advancement to the company's broader Impression Quality suite of services that authenticate the quality and effectiveness of each impression in a digital ad campaign. DV Impression Quality solutions maximize performance across five critical dimensions - ad viewability, brand safety, fraud protection, impression delivery and ad prominence - that give brand advertisers and media sellers a comprehensive view of the quality and effectiveness of their digital media campaigns.

Take your video marketing to the next level.
Call Jeff at VMakers at 888-712-8211.

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Interest in Video Ads Jumps 45% [study]

noreply@blogger.com (VMakers) — Wed, 10 Sep 2014 04:48:00 +0000

Online Video Ad Growth Strong Even as Agencies Question the Value
A recent survey of media buying agencies found that 45% of those polled are more interested in digital/online video than they were a year ago, while streaming/online radio saw a 53% increase. Overall, video dominates as 67% of agencies said that their clients’ primary focus for campaigns is video advertising (which includes traditional TV, cable, and network, as well as digital video). The second quarter survey of agencies was conducted by STRATA, the leader in media buying and selling software.

YouTube is the most dominant site within digital video, as 72% of agencies said their clients are interested in advertising on that medium, up 5% from last year. HULU followed at 36%, a 32% jump from 3Q13. Despite the strong growth for digital video, agencies still question the value of online video ads. Almost half (47%) said they are fairly confident they are getting a good value for their money in recent digital video ad purchases, while 40% say they are unsure.

Driven by television along with digital advertising, the overall ad economy appears to be strong as 62% of agencies say their business is increasing this quarter compared to the same time last year, representing an all-time high for the STRATA Agency Survey. Spot TV continues to be the top source for advertisers as 55% say their clients are the most interested in that medium, the largest percentage in 22 quarters of the survey. For spot radio, 13% of agencies responded that that medium is receiving the most interest, up 32% from a year ago.

Long-form digital video content is increasingly mirroring the 30-second TV ad experience, further blurring the lines between devices. This industry needs to make it easier to buy video, regardless of the platform, and provide the right measurement and accountability to help our buyers purchase digital video at scale.

The use of programmatic buying also continues to draw differing opinions from agencies. Thirty-nine percent of agencies are still undecided as to whether they trust programmatic to carry out their media buying, while an equal amount of agencies believe that programmatic buying is effective in reaching their clients’ target audiences. The most popular form of programmatic buying, according to agencies, is digital, with a third of agencies polled stating they use programmatic to purchase their digital ads.

Other key findings:
• 89% plan on using Facebook in client campaigns, which is the third highest number in the STRATA Agency Survey since 2008. YouTube (53%), Twitter (50%), LinkedIn (36%) and Pinterest (32%) followed.
• Pinterest had the largest year-to-year growth, jumping up 31% over 2Q13.
• 51% project the second half of 2014 to be better than the first half, up 19% from the second quarter of 2013.
• 31% are less interested in Out of Home advertising than a year ago, the largest percentage since 2008.

Take your video marketing to the next level.
Call Jeff at VMakers at 888-712-8211.

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Digital Video Trends - Long-Form Viewing Mirroring TV

noreply@blogger.com (VMakers) — Sun, 17 Aug 2014 07:14:00 +0000

Several trends in the video advertising industry indicate that digital video long-form viewing is increasingly mirroring the TV experience, per FreeWheel’s Q2 Video Monetization report. From the growth in long-form content viewing to the length of mid-roll ad breaks, the typical duration of ads, and the verticals that are advertising, the report’s authors push the point that for viewers “TV is TV, regardless of the screen.”

The TV – as a form factor – is expected to remain a significant screen, as in-home devices (such as TVs, tablets, and OTT devices) are used more for longer-form viewing, while smartphones are generally used for snackable content. Indeed, as the FreeWheel report indicates, 70% of ad views on OTT devices came from long-form and live content during Q2, as did 63% of ad views on tablets. By comparison, only 35% of ad views on smartphones came from content at least 20 minutes in length.

Consumers’ increasing desire to watch on their own schedule suggests that appointment viewing is tending to center more on live events, such as sports. The FreeWheel report indicates that this extends to digital viewing also, as 18.3% share of all ad views for programmers were for live viewing (up from 8.1% share a year earlier), with live viewing predominately the realm of sports, to the tune of 81% share. [FreeWheel splits its report up into "Programmers" and "Digital Pure-Play Publishers" with the former including programmers and multi-channel video programming distributors (MVPDs) who generate the majority of their ad revenues from linear TV services.]

In other signs of digital video mirroring the TV experience, FreeWheel finds that:

Two-thirds of all ad views on long-form content were 30 seconds in duration, the typical length for TV ads;
During Q2, publishers tested heavier ad loads more in tune with what viewers see on TV, as mid-roll breaks during long-form content averaged 98 seconds in length (and 3.7 ads), compared to 68 seconds (and 2.7 ads) a year earlier; and
The composition of advertiser categories on digital video more closely resembled those on TV than on digital advertising as a whole, with the same top 5 across each (CPG, financial services, retail, telecom/computing, and auto/energy/manufacturing).

FreeWheel also notes the increasing growth of authenticated viewing (defined as “viewing that occurs after viewers enter their MVPD subscription credentials”). In fact, for programmers, authenticated ad views on long-form and live content increased to 38% share of ad views on such content, up from just 8% share a year earlier.

Finally, in a more in-depth look at OTT viewing, FreeWheel reports that two-thirds of OTT ad views came from streaming set-bop boxes and “dongles.” At 34% share, Roku was the leader, ahead of Apple TV (26%) and Chromecast (7%).

About the Data: The data set used for the FreeWheel report is one of the largest available on the usage and monetization of professional, rights managed video content, and is comprised of over 50 billion video views in the first half of 2014.

Take your video marketing to the next level.
Call Jeff at VMakers at 888-712-8211.

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Mobile Video Advertising To Grow 119% in 2014

noreply@blogger.com (VMakers) — Thu, 03 Jul 2014 01:33:00 +0000

For starters, mobile video advertising is on pace to more than double this year, making it the fastest growing area of advertising, eMarketer said in a just-released report. Mobile video ads will grow 119% this year to $1.44 billion, and that compares to a strong 26.4% growth rate for online video ads, which will generate revenue of about $4.45 billion this year. In addition, the growth rate in mobile video ads will exceed traditional online video ads on desktops or laptops. By 2018, mobile video should hit $5.44 billion in revenue, putting it close to online video’s $6.83 billion, the report said.

The reasons behind this growth are twofold. First, buyers are shifting some money from TV -- about 15% of ad buyers said they’re moving money to digital. The second is the audience. Smartphone and tablet usage are skyrocketing and as penetration grows, so does video use and ads on those devices, especially on tablets, per eMarketer.

Take your video marketing to the next level.
Call Jeff at VMakers at 888-712-8211.

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Trusted by Disney, Warner Bros, NBC, Paramount, CBS and ABC.
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Digital Video Ad Spending Rising [study]

noreply@blogger.com (VMakers) — Mon, 09 Jun 2014 18:01:00 +0000

Digital video advertising will make up nearly 12% of all digital ad spending in the US this year and is projected to grow significantly faster than search or overall display advertising for the next several years, according to a new eMarketer report, “50 Best Practices for Digital Video: Do’s and Don’ts for More Effective Advertising.”

Even though digital video advertising is in some ways well established, it is still new to many marketers and is still evolving for the experienced ones.

For this report, eMarketer gathered insights from dozens of experts in the space—executives at brands and ad agencies, publishers, ad networks, and technology support companies. Here are the tips and suggestions from these thought leaders on integrating video ads with TV, one section of digital video advertising we focused on:

Use video to reinforce the larger TV campaign.

Use TV for reach and digital video for frequency. TV advertising typically raises the profile and creates a lot of impact. Then it’s supplemented by high frequency, much cheaper inventory bought through video networks, for example, or any programmatic video buy.

There’s no simple or single formula for budgeting sight-sound-motion ads across TV and digital. It’s going to depend by brand, by objective of what you’re trying to accomplish, by results over time and refining and tweaking those.

Best practices are established by corporate silos—or the absence of them. The next step will be around organizational structure. We hear a lot from agencies that the digital and linear sides are slowly coming together, and the same thing is happening with publishers. And the more these discussions happen and these groups come together, the easier it will be for the industry to start transacting on more of a converged space. So another best practice is to really think about how you merge those two sides of the house.

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Even though digital video advertising is in some ways well established, it is still new to many marketers and is still evolving for the experienced ones.
For this report, designed primarily for ad buyers, whether agencies or brands, eMarketer gathered insights from dozens of experts in the space—executives at brands and ad agencies, publishers, ad networks, and technology support companies. Here are the tips and suggestions from these thought leaders on integrating video ads with TV, one section of digital video advertising we focused on:
Use video to reinforce the larger TV campaign. “We know that when we’re out with a digital video buy, there’s greater recall when our [TV] spot actually airs.” (Amy Peet, Chrysler Group)
Use TV for reach and digital video for frequency. “As a cross-media planner, if you’re able to sequence these two things together, you can have them both working in unison—one for reach, one for frequency. TV advertising typically raises the profile and creates a lot of impact. Then it’s supplemented by high frequency, much cheaper inventory bought through video networks, for example, or any programmatic video buy.” (Matthew Waghorn, Huge)
Don’t expect a panacea—it doesn’t exist. There’s no simple or single formula for budgeting sight-sound-motion ads across TV and digital. “It’s going to depend by brand, by objective of what you’re trying to accomplish, by results over time and refining and tweaking those.” (Doug Knopper, FreeWheel)
Come together. Best practices are established by corporate silos—or the absence of them. “The next step will be around organizational structure. We hear a lot from agencies that the digital and linear sides are slowly coming together, and the same thing is happening with publishers. And the more these discussions happen and these groups come together, the easier it will be for the industry to start transacting on more of a converged space. So another best practice is to really think about how you merge those two sides of the house.” (Brian Dutt, FreeWheel)
- See more at: http://www.emarketer.com/Article/How-Do-You-Combine-TV-Digital-Video/1010900#sthash.wvr75hR2.dpuf

Online Video Draws More Female Viewers

noreply@blogger.com (VMakers) — Thu, 15 May 2014 13:00:00 +0000

Online video is attracting a growing audience, with 1 in 5 or more American adults watching a TV show online (28%), amateur content (31%), or original digital video (22%) on at least a monthly basis, per results from an IAB study conducted by GfK. The study indicates that the share of Americans aged 18-64 watching TV content online and original digital video on a monthly basis has grown from last year’s study; an analysis of the demographic profiles of these audiences also indicates that they skew less male.

(“TV Online” refers to network TV shows online; “Amateur” refers to amateur, user-generated video; and “Original Digital Video” refers to professionally produced video only for online distribution and viewing. All data presented refers to viewers watching each type of content on at least a monthly basis.)

This year:

48% of TV online viewers are female, up from 45% last year;
47% of amateur video viewers are female, up from 44% last year; and
46% of original digital video viewers are female, up from 40% last year.

While the average (mean) age of a TV online viewer has aged from 36.1 to 38.1, the comparable figures for amateur video viewers (38.6) and original digital video viewers (39) remain steady.

Also changing from last year: the percentage of viewers with kids in the household. This year, that figure ranges from 41-43% across the video types, up from 36-38% last year.

Not surprisingly, the percentage of video viewers who own smartphones and tablets has grown significantly. Concurrently, the share of original digital video viewers using mobile devices to view that content has jumped by a sizable amount. This year, while laptops and desktops remain the most-used devices for streaming original digital video, almost half are using smartphones (46%) and tablets (41%) to watch, up from 26% and 23%, respectively, last year.

That doesn’t mean they’re watching on-the-go, though: 87% of original digital video viewers typically watch at home, and 65% say they only ever watch at home.

Word-of-mouth is the top way by which the original digital video audience learns about new content, with 51% saying they discover content through friends, relatives, and word-of-mouth. Not far behind, though, 41% say they find new content through social media sites, a big jump from 24% last year.

About the Data: The data is based on a survey of 2,388 adults screened from a general population sample for being monthly+ viewers of online video and “ever” users of either TV Online, Amateur, or Original Digital Video. Full surveys were completed with 1,011 monthly+ viewers. Due to robust sample sizes, analysis was performed on monthly+ users of each video type.

The survey was conducted from March 27-April 2, 2014.

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Online Commerce Videos Rate High

noreply@blogger.com (VMakers) — Tue, 13 May 2014 04:50:00 +0000

Some 77% of online shoppers, when asked how helpful an online commerce video is, give it a 4- or 5-star rating, according to Invodo’s Q1 2014 Video Commerce Benchmarks Report. The distribution skew towards positive ratings remains consistent from year past, according to the report, which also reveals that online commerce video viewers are almost twice as likely to make a purchase as those who don’t watch videos.

That tallies with recent survey results from Animoto, which found almost three-quarters of respondents reporting being more likely to make a purchase after viewing an online video that explained a product or service.

The same survey indicated that 42% of respondents want to see more product description videos online, with respondents noting a particular interest in content related to electronics. The Invodo study provides some statistics related to engagement with video: the report indicates that almost 1 in every 8 visitors to a commerce web page watch at least some of a video if it’s available on the page. These view rates were higher for videos in the Manufacturing and Construction and Home and Houseware categories, which the analysts note often involve more considered purchases.

Meanwhile, almost two-thirds of video viewers watch to 80% completion, at which point they’re likely to have watched the portion of the video that’s most likely to motivate them to take action.

Finally, almost one-third (31.7%) of commerce videos were viewed on a smartphone during Q1, with an additional 5.6% share watched on tablets. Invodo notes that commerce videos tend to have more influence on mobile devices than on desktops.

About the Data
Video’s influence on purchase likelihood was determined by comparing the number of viewers who purchased to the number of non-viewers who purchased.

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Digital video gives CPG brands more traction with consumers

noreply@blogger.com (VMakers) — Sun, 13 Apr 2014 03:55:00 +0000

Consumer goods companies are increasing investments in digital video.

Even as consumer packaged goods (CPG) brand managers talk about the need to rein in marketing budgets, they are increasing spending on the digital video channel. Media buyers and agencies, too, are pointing to increased efforts by CPG brands to put more digital video online, according to a new eMarketer report, “CPG and Digital Video: Beyond Repurposing the Television Campaign.”

Early successes in the digital video realm are prompting consumer goods companies to pick up the pace in digital video campaigns. Video advertising platform Videology reported that its consumer goods clients in the US were ahead of other verticals in Q4 2013 in serving digital video ads.

Digital video is a way to extend reach, especially to more targeted demographics. A Forrester Consulting survey released in January 2014 noted that, among brand advertisers in North America, digital video’s ability to target specific consumers was one of its greatest advantages.

While repurposing campaigns from traditional television is a common way for brands to extend a campaign, more are beginning to create ones that begin and end in the digital space, taking advantage of the lean-forward quality of the internet to engage viewers in deeper storytelling.

FreeWheel, a company that works with media companies to manage content across digital devices, analyzed video ads served through its network in Q3 and Q4 2013 and found that US viewing of digital video advertising, especially among longer-form content, was increasing.

The payoff to longer-form digital video campaigns: engagement. Across the board, recall is better with online video ads vs. TV ads.

According to a report released in early 2013 by the Interactive Advertising Bureau, based on a study of more than a year’s worth of Nielsen data to determine how shifting budgets from TV-only to digital video and display could increase reach, 61% of respondents could recall a general idea about an online video ad in the food and beverage and health and beauty categories, compared with 46% of respondents who said the same about TV ads on broadcast and cable. When it came to brand recall, the difference between online and linear TV was even more pronounced. In the health and beauty category, 45% said they could recall the brand message, compared with just 19% of TV ads. Similar results were found in other verticals.

The full report, “CPG and Digital Video: Beyond Repurposing the Television Campaign,” also answers these key questions:

Why are brands increasing spending on digital video advertising?
How are brands leveraging linear TV campaigns for digital advertising?
What is the relationship between digital video and linear TV advertising? Does one benefit the other?
What brands are creating digital-only video campaigns? What are the benefits to these campaigns?

The New YouTube Creator Playbook Reveals Content Marketing Secrets

noreply@blogger.com (VMakers) — Tue, 01 Apr 2014 04:47:00 +0000

Until today, the YouTube was willing to give to content creators and brand advertisers limited advice about how to make videos worth watching and create content worth sharing.

Instead of revealing the secret formula to content marketing success, YouTubers seemed to have adopted the policy of "letting a hundred flowers bloom and a hundred schools of thought contend" in order to create "a distribution platform for original content creators and advertisers large and small."

In July 2008, the YouTube Spotlight channel uploaded an animated short by Jantze studios, "The Birds and the Biz," which claimed there was no "magic formula" or "secret potion" for content marketing success. "The truth," according to Papa Bear, was YouTubers "never really know what crazy new thing will be next."

With Susan Wojcicki now the CEO of YouTube, this policy appears to have changed.
Today, Google's managing director of brand solutions, will look at the key industry trends and tell advertisers and brand marketers what they can do (and should do!) to prepare for this next decade of rapid change in all things advertising. She will also announce The YouTube Creator Playbook for Brands.

The Brand Playbook reveals the tools and know-how developed by a generation of YouTube content creators in order to help brands as they develop content strategies that will resonate with 21st century consumers.

This newest playbook is divided into seven sections. Each section presents several optimizations or strategies for building engaged audiences on YouTube.

These best practices are explained in stages to help content creators and brand advertisers understand each point and guide them through taking action.

Content Marketing as part of Your Brand Strategy recommends, "Before making videos, create a content plan to ensure that your content both meets your brand's goals and engages your intended audience. Our five guiding principles will then help you define your content marketing specifically on YouTube using simple questions. "
10 Fundamentals to Create Content People Love says, "A successful creative concept can have an enormous impact on a channel. Compelling videos can bring in new viewers, introduce them to the rest of your content, and build a loyal fanbase. While no strict rules govern content creation on YouTube, ten fundamental principles have emerged as the most important guides to a successful creative strategy."
Schedule Your Content declares, "Now it's time to map out your overall channel strategy. How do you decide which video to release when? First you need to communicate what your channel stands for, and then you need to map out the different types of potential videos and the best times to release them."
Optimize Your Content reveals, "Creating great content is essential to finding success on YouTube, but it's only half the battle. YouTube is a big place with lots of content for viewers to choose from. A successful optimization strategy will help you take full benefit of the platform's functionalities and avoid execution mistakes."
Promote Your Content with Paid Media explains, "The key to success on YouTube is not only to produce great, relevant videos, but also to make sure your target audience sees them. In this section, we'll guide you through cost-effective strategies to help you get the most out of paid and earned video views and ensure effective promotion of your content on YouTube."
Amplify Your Content with Social discloses, "Online video is an inherently social medium. People are drawn to online video and web series because they can interact with the creators in ways that they can't on television. In this section, learn how to optimize the social amplification of your content."
Measurement acknowledges, "Measurement is key, both for defining success and optimizing towards it. In this section, we'll present you with tools that will help you track metrics around all of your paid, owned and earned media on YouTube. We'll also help you select KPIs that make sense for your objectives."

In addition to being more up-to-date than previous Creator Playbooks, the Brand Playbook is also more comprehensive.

Vanessa Pappas, the Global Head of Audience Development YouTube, is also expected to post an announcement on the YouTube Creator Blog and/or the Official YouTube Blog. Pappas says, "To demystify what makes these top channels tick and help you better understand how to create a successful strategy for your brand on YouTube, we developed the new YouTube Creator Playbook for Brands. Similar to the Creator Playbook, which has helped over 2 million of our creators grow their audiences, the Creator Playbook for Brands walks you through the steps to help you create, plan, and implement a YouTube content creation strategy; from tips on how to create videos to video promotion."

Pappas also does some myth busting on the five most commonly misunderstood fundamentals about creating content for YouTube:

Myth #1: Virality is the only measure of YouTube success. The most successful creators release episodic series to generate high sharing and viral activity, as one video will often break out and then introduce massive audiences to the entire series.
Myth #2: You can only be successful on your own. While brand advertisers should optimize their own channels for discovery, authentic collaborations with YouTube creators can be a hugely impactful way to help new viewers discover their brands.
Myth #3: All videos must provide utility. Although how-to and informational videos play a key role in a content strategy, tapping into the cultural moments and memes that your audience is a part of on YouTube is an integral part of reaching new viewers.
Myth #4: People will watch your video where you want them to. In reality, a significant percentage of your audience will discover your video from a social feed, search result, or a related video placement. You'll know you've done your job when every episode of your show can be fully appreciated by a first time viewer.
Myth #5: To keep viewers interested, you need to constantly reinvent your videos. Most top creators agree that consistency is crucial to success on the site. Stay true to who you are and be consistent - in format (a recurring series), elements (intros and outros), and voice. This will set a clear point of view that accurately reflects your brand and keeps your fans coming back for more.

Now that YouTube has revealed the secret formula to content marketing success, content creators and brand advertisers can learn how to make videos worth watching and create content worth sharing.-SeachEngineWatch

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Brands Spending More On Digital Video

noreply@blogger.com (VMakers) — Mon, 24 Mar 2014 03:24:00 +0000

Interactive Video Ads Get a Stamp of Approval
About a year ago the Interactive Advertising Bureau (IAB) introduced a collection of new-to-market digital video ad units that were attained through its Rising Stars program, an industry competition designed to encourage creativity in digital brand advertising. The winning units included the Filmstrip, Ad Control Bar, Time Sync, Extender, and Full Screen, all of which are interactive.

After months of testing and experimentation in the field, it was announced last month that all five units were inducted into the IAB Standard Ad Portfolio, the organization's stable of recommended formats. According to the organization, digital video ads can produce increased brand awareness of up to 50 percent and boost message association by more than 30 percent compared with non-interactive video formats. Interaction rates and completion rates are typically higher as well.

Odds are good that the units will find a home in many campaigns as the demand for online video advertising among digital media buyers continues to grow. Last week, eMarketer reported that U.S. video ad spending increased by more than 44 percent in 2013 to $4.18 billion. In 2014 it's expected to reach $5.89 billion, and that number will keep growing until, by 2018, investment in video spending could top $12 billion.

Social Site Video Ad Opportunities Expand
Publishers are upping their video offerings in an effort to attract TV budgets. Earlier this month Facebook officially launched Premium Video Ads, a long-awaited move that will afford advertisers the ability to reach Facebook audiences with 15-second videos – the same length as the videos on Facebook-owned Instagram. The program has been in beta since December, and the social network will continue to work with "a select group of advertisers" for now in order to gauge effectiveness and consumer response.

Facebook reports the ads will be sold in a similar manner to TV, using Targeted Gross Rating Points "to reach a specific audience over a short period of time." Nielsen Online Campaign Ratings (OCR) will measure ad delivery. It's been speculated that the ads will run for $1 million to $2.5 million per day.

On Twitter, advertisers continue to boost their TV ad spends by engaging social media users through Twitter Amplify. The program allows broadcasters to tweet video clips from their offline programming, along with highlights and real-time content. Brands can purchase pre-roll placements or video unit skins that appear within the broadcaster's video tweets, as demonstrated by FedEx's partnership with PGA Tour, and Spanish-language sports network Fox Deportes' recent partnership with Heineken.

The digital video marketplace isn't evolving to adapt to the new way consumers engage with moving pictures on small screens: it's undergoing a complete mutation that will forever change the face of media. TV, display advertising, mobile, and social will all be affected.-ClickZ

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Google Changes TrueView Video Advertising

noreply@blogger.com (VMakers) — Sun, 16 Mar 2014 23:07:00 +0000

April 15 TrueView formats will go from three down to two:
• TrueView in-stream
• TrueView in-display

This will combine the in-search and in-display formats into one format called TrueView in-display.

In addition to simplifying campaign creation and management, this change offers the following:

Organizes TrueView around how a user interacts with the ad (either by viewing as a pre-roll video or clicking on a thumbnail) rather than where the ad appears.
Tell us where you want your ads to appear at the campaign level – YouTube videos, YouTube search and the Google Display Network – and all ads within that campaign will run on your selected networks.
Deliver more relevant ads on the YouTube search page. Just as you can use in-stream ads to reach different demographics or audiences, now you can tailor in-display ads running on YouTube search pages to these same parameters, in addition to keywords.

What do you need to do?
As of April 15, all new video campaigns will use new campaign settings and simplified ad formats. At the same time, you'll have access to an upgrade center where you can upgrade any or all of your existing campaigns to the new functionality. May 15, all campaigns will be automatically upgraded.

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SpotXchange Serves the Most Video Ads in January - comScore

noreply@blogger.com (VMakers) — Tue, 25 Feb 2014 18:52:00 +0000

The comScore Video Metrix report shows 183.8 million Americans watched 48.7 billion online content videos in January, while the number of video ad views totaled 26.9 billion.

Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in January with 157.6 million unique viewers. Facebook ranked #2 with 84.9 million viewers, followed by AOL, Inc. with 60.6 million, NDN with 51.4 million and Yahoo Sites with 44.9 million. Nearly 48.7 billion video content views occurred during the month, with Google Sites generating the highest number at 12.6 billion, followed by Facebook with 5 billion and AOL, Inc. with 1.2 billion. Google Sites had the highest average engagement among the top ten properties.

Top U.S. Online Video Content Properties Ranked by Unique Video Viewers January 2014 Total U.S. – Home and Work Locations Content Videos Only (Ad Videos Not Included)
Property	Total Unique Viewers (000)	Videos (000)*	Minutes per Viewer
Total Internet : Total Audience	183,778	48,682,572	1,155.3
Google Sites	157,585	12,617,013	328.3
Facebook	84,859	4,988,919	83.5
AOL, Inc.	60,590	1,225,725	61.7
NDN	51,353	573,307	73.1
Yahoo Sites	44,897	384,092	59.1
Vimeo	41,676	203,873	31.9
Amazon Sites	38,618	185,026	22.5
Microsoft Sites	38,459	641,217	40.7
VEVO	36,805	612,936	48.5
ZEFR	31,369	168,956	12.8

*Top U.S. Online Video Ad Properties Ranked by Video Ads Viewed January 2014 Total U.S. – Home and Work Locations Ad Videos Only (Content Videos Not Included)**
Property	Video Ads (000)	Total Ad Minutes (MM)	Frequency (Ads per Viewer)	% Reach Total U.S. Population
Total Internet : Total Audience	26,907,310	10,041	164.6	52.6
SpotXchange Video Ad Marketplace†	3,461,166	1,113	26.9	41.5
AOL, Inc. (including Adap.tv)	2,916,947	1,316	19.0	49.6
Google Sites	2,903,087	286	27.3	34.2
Live Rail†	2,418,272	1,023	16.4	47.6
BrightRoll Platform**†	2,298,960	1,098	14.1	52.6
TubeMogul Video Ad Platform†	1,825,644	587	17.3	34.0
Specific Media**	1,354,872	513	9.6	45.3
Hulu	1,173,975	466	80.8	4.7
Tremor Video**	887,532	418	8.5	33.8
Videology†	518,542	245	7.1	23.6

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange/DSP/SSP

Top 10 YouTube Partner Channels by Unique Viewers
The January 2014 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 36.1 million viewers. ZEFR climbed into the #2 spot with 31.4 million unique viewers, followed by Fullscreen with 26.4 million, Maker Studios Inc. with 25.8 million and Warner Music with 22.6 million. Among the top 10 YouTube partners, Maker Studios Inc. demonstrated the highest engagement (63 minutes per viewer), followed by VEVO (49 minutes per viewer). VEVO streamed the greatest number of videos (603 million), followed by Maker Studios Inc. (535 million).

Top YouTube Partner Channels Ranked by Unique Video Viewers January 2014 Total U.S. – Home and Work Locations Content Videos Only (Ad Videos Not Included)
Property	Total Unique Viewers (000)	Videos (000)	Minutes per Viewer
VEVO @ YouTube	36,088	603,240	48.8
ZEFR @ YouTube	31,361	168,894	12.8
Fullscreen @ YouTube	26,412	376,739	40.6
Maker Studios Inc. @ YouTube	25,790	534,962	63.4
Warner Music @ YouTube	22,559	154,601	19.1
UMG @ YouTube	19,157	71,188	10.5
warnerbros vfp @ YouTube	18,200	53,972	5.4
The Orchard @ YouTube	18,029	75,590	11.3
rumblefish @ YouTube	17,476	47,476	7.1
GEICO @ YouTube	14,114	36,177	3.3

Other notable findings from January 2014 include:

85.1 percent of the U.S. Internet audience viewed online video.
The duration of the average online content video was 4.4 minutes, while the average online video ad was 0.4 minutes.
Video ads accounted for 35.6 percent of all videos viewed and 4.5 percent of all minutes spent viewing video online.

Online Videos Exceed 50 Billion Views - comScore

noreply@blogger.com (VMakers) — Mon, 24 Feb 2014 03:41:00 +0000

comScore, Inc. released the comScore Video Metrix data showing that 188.2 million Americans watched 52.4 billion online content videos in December, while the number of video ad views totaled 35.2 billion.

Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in December with 159.1 million unique viewers. Facebook ranked #2 with 79.1 million viewers, followed by AOL, Inc. with 76.2 million, Yahoo sites with 53.5 million and NDN with 49.4 million. Nearly 52.4 billion video content views occurred during the month, with Google Sites generating the highest number at 13.4 billion, followed by Facebook with 3.7 billion and AOL, Inc. with 1.4 billion. Google Sites had the highest average engagement among the top ten properties.

Top U.S. Online Video Content Properties Ranked by Unique Video Viewers December 2013 Total U.S. – Home and Work Locations Content Videos Only (Ad Videos Not Included)
Property	Total Unique Viewers (000)	Videos (000)*	Minutes per Viewer
Total Internet : Total Audience	188,249	52,374,583	1,164.5
Google Sites	159,090	13,384,434	356.7
Facebook**	79,105	3,749,940	50.1
AOL, Inc.	76,178	1,414,138	60.4
Yahoo Sites	53,499	392,542	47.8
NDN	49,388	530,275	71.2
Amazon Sites	44,626	215,795	17.1
VEVO	39,424	632,788	51.0
Microsoft Sites	36,662	609,765	36.9
Vimeo	32,932	142,426	32.3
Turner Digital	29,008	221,105	39.0

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.
**Facebook’s December 2013 online video viewership, particularly the number of video views, is substantially higher than prior months due to both organic and inorganic factors. The largest (and inorganic) source of increase is the recent inclusion, following a technical validation effort, of a significant volume of short (typically 6-second) Vine videos that have been uploaded to Facebook. The other, and currently less significant, factor is the limited roll-out in December of auto-play videos in the Facebook News Feed.

Top 10 Video Ad Properties by Video Ads Viewed
Americans viewed nearly 35.2 billion video ads in December, with AOL, Inc. maintaining the #1 position with 4.3 billion ad impressions. LiveRail.com came in second with 3.6 billion ads, followed by Google Sites also with 3.6 billion, SpotXchange Video Ad Marketplace with 2.9 billion and TubeMogul Video Ad Platform with 2.5 billion. Time spent watching video ads totaled 13.2 billion minutes, with AOL, Inc. delivering the highest duration of video ads at nearly 1.9 billion minutes. Video ads reached 55.6 percent of the total U.S. population an average of 204 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 82.

*Top U.S. Online Video Ad Properties Ranked by Video Ads Viewed December 2013 Total U.S. – Home and Work Locations Ad Videos Only (Content Videos Not Included)**
Property	Video Ads (000)	Total Ad Minutes (MM)	Frequency (Ads per Viewer)	% Reach Total U.S. Population
Total Internet : Total Audience	35,235,361	13,235	204.1	55.6
AOL, Inc. (including Adap.tv)	4,326,305	1,850	26.9	51.9
LiveRail.com†	3,566,607	1,506	23.4	49.2
Google Sites	3,564,204	353	32.3	35.6
SpotXchange Video Ad Marketplace†	2,895,520	975	24.5	38.0
TubeMogul Video Ad Platform†	2,467,934	802	21.3	37.3
BrightRoll Platform**†	2,451,140	1,148	14.8	53.3
Specific Media**	2,185,660	859	13.8	51.2
Hulu	1,388,482	551	82.3	5.4
Tremor Video**	1,209,948	537	11.7	33.3
Videology†	991,078	445	10.5	30.4

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network†Indicates video ad exchange/DSP/SSP

Top 10 YouTube Partner Channels by Unique Viewers
The December 2013 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 38.5 million viewers. Fullscreen held onto the #2 spot with 27.3 million unique viewers, followed by ZEFR with 26.6 million, Maker Studios Inc. with 24.7 million, and Warner Music with 22.7 million. Among the top 10 YouTube partners, Maker Studios Inc. demonstrated the highest engagement (72 minutes per viewer), followed by VEVO (51 minutes per viewer). VEVO streamed the greatest number of videos (622 million), followed by Maker Studios Inc. (523 million).

Top YouTube Partner Channels Ranked by Unique Video Viewers December 2013 Total U.S. – Home and Work Locations Content Videos Only (Ad Videos Not Included)
Property	Total Unique Viewers (000)	Videos (000)	Minutes per Viewer
VEVO @ YouTube	38,460	622,057	51.1
Fullscreen @ YouTube	27,346	358,267	40.9
ZEFR @ YouTube	26,598	143,042	14.9
Maker Studios Inc. @ YouTube	24,726	522,869	72.2
Warner Music @ YouTube	22,672	151,209	19.1
warnerbros vfp @ YouTube	20,032	61,301	5.3
The Orchard @ YouTube	18,987	78,701	11.8
google @ YouTube	17,965	47,075	4.6
rumblefish @ YouTube	17,396	45,932	7.4
UMG @ YouTube	16,295	66,580	11.0

Other notable findings from December 2013 include:

86.9 percent of the U.S. Internet audience viewed online video.
The duration of the average online content video was 4.2 minutes, while the average online video ad was 0.4 minutes.
Video ads accounted for 40.2 percent of all videos viewed and 5.7 percent of all minutes spent viewing video online.

VMakers Video Marketing

US Peeps Spend Over 5 Hours a Day with Video Content

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How to Make Your YouTube Page Stand Out

The Most Affordable Digital Video Ad Formats

Visible Measures To Guarantee Video Viewability

Why Interactive Video Content is Imperative for Brands

2. It improves brand health

3. It drives sales

How does interactive video deliver attention?

1. By cutting-through

2. Respects the consumer journey

3. Targets the right user

YouTube owns a fifth of the U.S. digital video ad market

Top 7 Holiday Videos for 2014

Digital Ad Viewers Are Most Attentive on Smartphones

YouTube’s US video ad revenues - $1.13 billion in 2014

DoubleVerify Launches First Complete Video Ad Quality Solution

Interest in Video Ads Jumps 45% [study]

Digital Video Trends - Long-Form Viewing Mirroring TV

Top 5 Video Ads in June 2014

Mobile Video Advertising To Grow 119% in 2014

Digital Video Ad Spending Rising [study]

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Online Video Draws More Female Viewers

Online Commerce Videos Rate High

Top Video SEO Techniques

Digital video gives CPG brands more traction with consumers

Consumer goods companies are increasing investments in digital video.

The New YouTube Creator Playbook Reveals Content Marketing Secrets

Brands Spending More On Digital Video

Google Changes TrueView Video Advertising

Top 10 Shared Video Ads - February 2014

SpotXchange Serves the Most Video Ads in January - comScore

Online Videos Exceed 50 Billion Views - comScore