VotoVision

Univision Launches Groundbreaking Voter Engagement Campaign: Vote For Your America

noreply@blogger.com (Carlos Vassallo) — Thu, 03 Mar 2016 02:09:00 +0000

NEW YORK--(BUSINESS WIRE)--Univision Communications Inc. (UCI), the leading media company serving Hispanic America, today announced its fully-integrated, companywide effort to increase the turnout of Hispanic, multicultural and millennial voters in the 2016 general election and preceding national primaries.

“For nearly 60 years, as a mission-driven Company, Univision has been at the forefront of informing and empowering the Hispanic community on the issues that not only matter most to them, but also are critical to our country as a whole,” said Randy Falco, president and chief executive officer of UCI.

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Clinton Hires SEIU Veteran As Director Of Hispanic Paid Media

noreply@blogger.com (Carlos Vassallo) — Thu, 03 Mar 2016 01:57:00 +0000

The Hillary Clinton campaign has hired Sylvia Ruiz from the Service Employees International Union (SEIU) to serve as its director of Hispanic paid media, BuzzFeed News has learned.

Ruiz will will work with James Aldrete, who runs the campaign’s Spanish-language paid media operation.

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Over 13 Million Latinos Expected to Cast Votes in November

noreply@blogger.com (Carlos Vassallo) — Tue, 01 Mar 2016 13:56:00 +0000

The National Association for Latino Elected Officials released information today outlining the importance of the Latino vote in critical states like Colorado and Nevada. According to NALEO Educational Fund projections, more than 13.1 million Latino voters will cast ballots in the upcoming presidential election, up from 11.2 million in 2012. This would mark a 17 percent increase in turnout and an 8.7 percent increase in the Latino share of the vote from Election 2012.

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If I Were CMO For Republicans Or Democrats This Election Year

noreply@blogger.com (Carlos Vassallo) — Sat, 20 Feb 2016 23:18:00 +0000

A lot of articles, studies and presentations about Hispanics come across my screen. My interest in this group is obviously professional, but as of late, two very recent and related reports arose in the same week, both about the Hispanic electorate:
“The Latino Voter Registration Dilemma by CLACLS (Center for Latin American, Caribbean and Latino Studies from the City University of New York) and Changing The Latino Electorate (by the Pew research Center).

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Is speaking Spanish necessary to be Hispanic? Most Hispanics say no

noreply@blogger.com (Carlos Vassallo) — Sat, 20 Feb 2016 22:10:00 +0000

During Saturday’s Republican presidential debate in South Carolina, Marco Rubio questioned (in English) whether Ted Cruz speaks Spanish. Cruz responded in Spanish with a challenge to Rubio to discuss their views on immigration in that language.

Rubio’s confrontation with Cruz, who recently became the first Hispanic to win the Iowa caucuses, was interpreted by some as a challenge to how much Cruz belongs to or identifies with the Hispanic community in the U.S. (It’s worth noting that this is not a new tactic. Hispanic Democrats have been confronted before by fellow Latinos in a similar way.)

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A media buyer’s guide to Latino voters

noreply@blogger.com (Carlos Vassallo) — Fri, 12 Feb 2016 20:49:00 +0000

You didn’t see it in the recent caucuses in Iowa, where Hispanics make up only 5 percent of the state population, but over the next few months you will.

The Latino vote will be a huge factor in the 2016 general election.

Analysts say for a Republican candidate to win, they will need to capture 40 percent of the Hispanic vote.

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CNN en Español launches Latino voter data series

noreply@blogger.com (Carlos Vassallo) — Sun, 07 Feb 2016 16:35:00 +0000

Latinos have been voting at historically low levels in presidential elections, even though they will make up a politically potent 9.9% of the electorate in the 2016 White House contest, according to a new survey from a partnership between CNN en Español and City University of New York.

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Millennial and first-time Latino voters look to make big impact in 2016 elections

noreply@blogger.com (Carlos Vassallo) — Sun, 07 Feb 2016 16:09:00 +0000

This time around, Diego Martinez Barrera aspires to make a difference with his vote. At age 20, he’s preparing not just to cast a ballot in his first presidential election, but to help others register to vote for the first time.

“I have family that doesn’t have that right to go out there and vote as I do,” he said. “In some ways, I represent what they can’t. I really just wish for the day where they can attain the citizenship and actually get to vote themselves.”

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Marco Rubio Shows N.F.L. Fans He’s One of Them, and Smiles

noreply@blogger.com (Carlos Vassallo) — Thu, 28 Jan 2016 18:34:00 +0000

With trick catches, textbook throwing form and more than a few smiles, Marco Rubio is showing a lighter side — both self-assured and self-deprecating — to football fans in a new ad to be released this weekend, titled “Football.”

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Minority Vote is Key in 2016, Top Demographer Says

noreply@blogger.com (Carlos Vassallo) — Thu, 28 Jan 2016 18:22:00 +0000

The election of the next president of the United States formally starts on Feb. 1 in Iowa. One of the nation’s leading demographers says people of color will play a key role in determining who will be in the White House in 2017. William Frey, a Brookings Institute demography scholar, said President Obama’s victories in 2008 and 2012 can be attributed in large part to the support of racial minorities.

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How Chelsea and Ivanka's friendship has become 'strained' over Hillary and Trump's jabs at one another

noreply@blogger.com (Carlos Vassallo) — Wed, 27 Jan 2016 22:20:00 +0000

The continuous jabs that Hillary Clinton and Donald Trump have thrown at each other while campaigning have reportedly strained a once blossoming friendship between their children.

Chelsea Clinton and Ivanka Trump's friendship has suffered as their parents battle it out for the White House in 2016, according to the New York Daily News.

The famous daughters were once so close that they reportedly sent text messages to each other quite frequently as well as exchanged baby gifts.

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Mobile Ads Will Be Key to Targeting 2016's Hispanic and Black Voters

noreply@blogger.com (Carlos Vassallo) — Wed, 27 Jan 2016 14:12:00 +0000

Thirty-five percent of registered voters said digital media will be their most important method for learning about presidential candidates this year, according to a new study from the Interactive Advertising Bureau.

The IAB report also found that 61 percent of voters consider digital outlets and television to be "primary information sources" as they choose between Donald Trump, Ted Cruz, Hillary Clinton, Bernie Sanders and others heading into the GOP and Democratic primaries.

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More Millennial Than Latino

noreply@blogger.com (Carlos Vassallo) — Wed, 27 Jan 2016 02:10:00 +0000

A new generation is charting its own course in politics and ideology. Latinos represented 8.4 percent of voters in the 2012 presidential election, and because the Latino population is increasing, much ink has been spilled about their future influence on American electoral outcomes. But population size is just one moving target. One such monumental shift is that while only 46 percent of Latino 34-year-olds were born in the U.S., 81 percent of Latino 18-year-olds were, according to the American Community Survey.

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Hispanic vote will reach record high in 2016

noreply@blogger.com (Carlos Vassallo) — Sat, 23 Jan 2016 23:31:00 +0000

MIAMI — The Hispanic electorate will reach a record high in 2016 with more than 27 million people eligible to vote, nearly outnumbering the number of African-Americans in the United States, according to a Pew Research Center report released Tuesday.

But the Hispanic population skews so young that it may not have as big an impact on the elections as some expect. About 44% of the population falls into the millennial category — those born after 1980 — meaning they don't register to vote or participate in elections as much as their older relatives, the report found.

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Hispanic Millennials' Potential as Voting Bloc Huge

noreply@blogger.com (Carlos Vassallo) — Sat, 23 Jan 2016 21:30:00 +0000

The influence of Hispanics in U.S. elections may be growing, specifically that of Hispanic millennials.

Millennials, generally defined as those born in 1981 or later, make up 44 percent of the record 27.3 million Hispanic eligible voters for 2016, according to a Pew Research Center study released Tuesday. That means there are more Hispanic millennials than millennials in any other racial or ethnic group.

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The nation’s first Hispanic president? Why no one’s talking about that

noreply@blogger.com (Carlos Vassallo) — Tue, 29 Dec 2015 01:13:00 +0000

In 2013, a Pew survey asked Latino-Americans the following question: “Who is the country’s most important Hispanic leader?” The top answer, at 62 percent, was “don’t know,” followed by “no one.”

Two years later, Republican Senators Ted Cruz and Marco Rubio both have a legitimate shot at becoming the nation’s first Hispanic presidential nominee. And yet their ethnicity has received far less attention than Barack Obama’s race did when he ran for president eight years ago.

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Three Facts About Latino Voters That Media Got Wrong In 2015 But Can Improve In 2016

noreply@blogger.com (Carlos Vassallo) — Tue, 29 Dec 2015 00:01:00 +0000

Leading up to the 2016 elections, media should be careful not to perpetuate the same myths about Latino voters that many pushed in 2015, including portraying Latinos as a monolithic voter bloc exclusively interested in immigration or superficially attracted to Hispanic or bilingual candidates regardless of their policies, and suggesting this growing demographic will be a "non-factor" in 2016.

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Trump becomes poster boy for efforts to mobilize 2016 Latino voters

noreply@blogger.com (Carlos Vassallo) — Mon, 28 Dec 2015 20:31:00 +0000

After Gabriela Pineda exited the Los Angeles Convention Center this month clutching her naturalization papers, the newly minted citizen marched straight over to a table set up by Democratic Party organizers to register voters.

Among the registration forms was a pamphlet titled "GOP Clown Car 2016." It featured pictures of each of the Republican presidential candidates.

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Hispanics Vow to Register 1 Million New Voters Against Trump, GOP

noreply@blogger.com (Carlos Vassallo) — Mon, 21 Dec 2015 16:04:00 +0000

Angry and concerned that the once-lambasted Donald Trump could be the Republican nominee for president, Latino activists are vowing to flood the voting rolls with 1 million new citizens to bring down Trump and the GOP in 2016.

The Washington Times reported Sunday that the advocates say the new voters could make a difference in the presidential race and in key Senate races in Illinois and Florida, where Republicans will be reaching

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The New Attack on Hispanic Voting Rights

noreply@blogger.com (Carlos Vassallo) — Sun, 20 Dec 2015 01:10:00 +0000

After the Supreme Court decision that gutted the Voting Rights Act, tactics to suppress minority voting are flourishing — especially in states where Hispanic voters are reshaping the electorate. Part two of an ongoing series.

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Ranking GOP Presidential Candidates According to Digital Strategy

noreply@blogger.com (Carlos Vassallo) — Sat, 19 Dec 2015 21:36:00 +0000

The GOP campaign has been continually heating up, and that's good news for marketers. Every day, candidates are experimenting with their digital strategy, and as a recent study from Pew Research finds, digital

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22 Democratic Senators Press for Screening Visa-Seekers' Social Media Activity

noreply@blogger.com (Carlos Vassallo) — Sat, 19 Dec 2015 18:52:00 +0000

The growing movement to require the U.S. government to examine visa seekers' social media activity now includes a large group of Democratic senators, who are pressing the Obama administration to expand background checks in the wake of the San Bernardino terror attack.

The 22 lawmakers sent a letter to Homeland Security Secretary Jeh Johnson Tuesday, urging him to have his agency immediately begin reviewing applicants' social media accounts.

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Election 2016: Ted Cruz, Marco Rubio Are Traitors To Hispanics, Activists Say Of Cuban-American GOP Presidential Candidates

noreply@blogger.com (Carlos Vassallo) — Sat, 19 Dec 2015 16:48:00 +0000

Liberal Hispanic groups have launched a campaign with the goal of turning Latino voters against Republican candidates Sens. Marco Rubio and Ted Cruz, both Cuban-Americans, accusing them of being traitors against their own culture, the Washington Post reported Monday.

Hispanic leaders in swing states are using radio and online ads, social media posts and public discussions to accuse the GOP contenders of fighting against changes Latinos support, including immigration reform and a minimum wage increase.

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U.S. politicians celebrate Venezuelan opposition’s landslide win over ruling party

noreply@blogger.com (Carlos Vassallo) — Sun, 13 Dec 2015 01:32:00 +0000

Elected officials from both sides of the political aisle welcomed the outcome of Sunday’s legislative election in Venezuela and congratulated the people of the country for making their voices heard in a peaceful manner.

Florida Congresswoman Ileana Ros-Lehtinen said she kept a close eye on Sunday’s developments.

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Hispanic and Latino American politics

noreply@blogger.com (Carlos Vassallo) — Sat, 05 Dec 2015 00:37:00 +0000

According to U.S. Census Bureau population estimates as of July 1, 2013, there are roughly 54 million Hispanics living in the United States, representing approximately 17% of the U.S. total population, making people of Hispanic origin the nation's largest ethnic minority. Mexican Americans alone are 64% of Hispanics,[2] the Democratic Party is considered to be in a far stronger position among Hispanics overall. The U.S. Census indicates that the Hispanic population of the United States is the fastest growing minority group in the country.

More than 9% of eligible voters nationwide are Latino. The majority support for Democratic candidates continues a pattern among Hispanic voters. In a December 2011, 67% of Hispanics said they were Democrats, and 20% said they were Republicans.

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