“At Yakima, we are working tirelessly to make it easier for consumers to shop for our brands regardless if they are shopping at retail, online or on their mobile device. Our goal is to build brand awareness and engagement which will help drive both online and offline sales channels.” – Bobbie Parisi, Global VP of Brand, Yakima Products.

What do we think? Brands need to pay attention to what comScore considers a monumental shift: the fact that we’re seeing +31% YOY growth in mobile commerce. Brands can tackle this trend by specializing in developing marketing strategies that play on mobile-ready incentives and offers to move people down the funnel and optimize overall conversions both online and off. Second, offers promoted via social channels can and should be tied to a measurable transaction online or off.

How is your brand approaching m-commerce? Here is some data that might help inform your direction.

Yesterday, Gian Fulgoni, Chairman and Co-Founder of comScore and Andrew Lipsman, VP of Marketing and Insights reviewed the state of the U.S. online retail economy. According to Mr. Fulgoni, “the channel shift to online retail is continuing to accelerate – in Q1 2013, e-commerce grew +13%, while corresponding offline retail grew at only +1%.”

In part 2 we’ll look at more statistics and the impact Millennials can have on your mobile play.

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Partnering with National Geographic and the BSA, WELD responded with toughscout.com, a platform-agnostic microsite where visitors sign up for show updates and to learn more about Scouting.

From concept to launch, WELD worked with both organizations to deliver a top-flight web experience in four weeks.

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WELD had an extraordinary solution: leverage Suunto’s parent company Amer Sports by using its other brands Salomon, Arc’Teryx and Atomic, for an exciting campaign involving established professional athletes from each brand to inspire the social communities to share their ambitions.

The next step was finding the appropriate technology. WELD conducted much research, but stayed with 2-year partner Offerpop, as they have an established system to host an engaging campaign like this, complete with insightful metrics, cross-platform engagement and promotion abilities and flexible customization. So flexible in fact, that we became best friends with our Offerpop Account Executive, Tim Maguire, in deducing the flexibility. Tim quotes, “Working with WELD has been an awesome experience for the Offerpop team. They have pushed our support and strategist teams to help maximize the full capabilities and potential of our platform with their customization. We look forward to continuing our great relationship with the WELD team.”

We are excited to launch the Suunto Ambitions contest today! And encourage all of your explorers to share your ambitions for an exciting prize potential!

The post Capturing Suunto Fans’ Ambitions and Announcing an Important Product Launch appeared first on WELD.

Todays post caught our attention as he highlights the Squaw Valley End of Season video and its use of User Generated Content (UGC).  Gathering and repurposing UGC is something we encourage with all of our clients and have been extremely successful (Our Yakima campaign for example).

Be sure to add Gregg’s site to your Google Reader Feedly account.

2012 – 2013 Season Recap | Squaw Valley and Alpine Meadows from Squaw Valley on Vimeo.

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The first line of the Expedition Denali Kickstarter campaign caught our attention.  We too don’t want to experience this answer and have done our part contributing to the fundraising efforts.  We are excited to see the full documentary!

Check out their full Kickstarter campaign here.

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The majority of us are former raft guides, the rest of us are cyclist.  The future of the Colorado River hits home for us and the clients we work with.  B Check out the write up about it on Patagonia’s The Cleanest Line.

The post Colorado River is Nation’s #1 Most Endangered River appeared first on WELD.

Check it out at www.youtube.com/trendsmap

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1) 15% of consumers use social networking site to search for local businesses.

2) 71% of social media users say that they are more likely to purchase from a brand they are connected with.

3) 23% of brand marketers are developing social strategies but are still having a hard time executing them.

4) Social media sites and blogs now account for approximately 25% of the total time Americans spend online.

 5) 63% of local searchers on social media sites are more likely to patronize a business with info on a social site.

6) 91% of local searchers say they use Facebook to find local businesses online.

Read the full article by Nathan Mendenhall here.

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