Shannon Mattern https://shannonmattern.com Strategic Pricing Strategies for Service Providers Thu, 07 May 2026 11:58:11 +0000 en-US hourly 1 https://shannonmattern.com/wp-content/uploads/2025/04/Site-Icon-150x150.png Shannon Mattern https://shannonmattern.com 32 32 Ep. 376: December 2021 Income Report + 2021 Year in Review: Journey from $0 to $500k https://shannonmattern.com/376-december-2021-income-report/ Fri, 04 Feb 2022 15:28:26 +0000 https://shannonmattern.com/?p=12556 Welcome to my December 2021 Income Report and 2021 Year In Review!  Each month I publish an income report to take you behind the scenes of my online business and reveal how much money the business makes each month, how we make it, how much we spend, and all the lessons I learn along the […]

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]]> Ep. 375: Creating Location and Financial Independence through Coding with Julia Taylor of GeekPack https://shannonmattern.com/creating-location-and-financial-independence-through-coding-with-julia-taylor-of-geekpack/ Wed, 02 Feb 2022 11:00:40 +0000 https://shannonmattern.com/?p=12541 I'm so excited to introduce you to this week's guest on Pep Talks for Side Hustlers, Julia Taylor of Geekpack! Julia is the CEO & Founder of GeekPack®. Some people look at the sky and see stars; others see constellations. Some people look at lines of code and see a website; Julia saw a path […]

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]]> Ep. 374: When to Hire a Web Designer for Your Side Hustle with Laura Kamark https://shannonmattern.com/when-to-hire-a-web-designer-for-your-side-hustle-with-laura-kamark/ Wed, 26 Jan 2022 11:00:21 +0000 https://shannonmattern.com/?p=12543 I'm so excited to introduce you to this week's guest on Pep Talks for Side Hustlers, Laura Kamark! Laura Kåmark is a strategic web designer and tech expert who creates stunning, money-making websites for female entrepreneurs. With her signature VIP Website Experience, she’ll take your DIY website and turn it into one that looks good […]

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]]> Ep. 373: How Entrepreneurs Just Like You Have Built Successful Businesses with Paul Klein of Bizable TV https://shannonmattern.com/how-entrepreneurs-just-like-you-have-built-successful-businesses-with-paul-klein-of-bizable-tv/ Wed, 12 Jan 2022 11:00:17 +0000 https://shannonmattern.com/?p=12537 I'm so excited to introduce you to this week's guest on Pep Talks for Side Hustlers, Paul Klein of Bizable TV! Paul Klein is a business consultant and entrepreneur. From his days as a 1980s hair band guitarist and lifelong entrepreneur to starting and scaling a successful SAAS company to consulting for some of the […]

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]]> Ep. 372: SEO Secrets with Meg Casebolt of Love at First Search https://shannonmattern.com/seo-secrets-with-meg-casebolt-of-love-at-first-search/ Wed, 05 Jan 2022 11:00:03 +0000 https://shannonmattern.com/?p=12531 I'm so excited to introduce you to this week's guest on Pep Talks for Side Hustlers, Meg Casebolt of Love at First Search! Meg Casebolt is the founder of Love At First Search, an agency singularly devoted to helping online businesses get found in search results (like Google, YouTube & iTunes) & turn those new […]

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]]> Ep. 371: November 2021 Income Report https://shannonmattern.com/november-2021-income-report/ Fri, 31 Dec 2021 17:07:06 +0000 https://shannonmattern.com/?p=12529 Welcome to my November 2021 Income Report!  Each month I publish an income report to take you behind the scenes of my online business and reveal how much money the business makes each month, how we make it, how much we spend, and all the lessons I learn along the way. If you’re new to […]

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]]> Ep. 370: How to Sell $30K VIP Days with Pia Silva of NO BS Agency Mastery https://shannonmattern.com/how-to-sell-30k-vip-days-with-pia-silva-of-no-bs-agency-mastery/ Wed, 22 Dec 2021 11:00:31 +0000 https://shannonmattern.com/?p=12524 I'm so excited to introduce you to this week's guest on Pep Talks for Side Hustlers, Pia Silva of NO BS Agency Mastery! Pia Silva is a partner and brand strategist at Worstofall Design where they build entire brands in 1-3 day intensives. She’s also the founder of No BS Agency Mastery where she helps […]

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]]> Ep. 369: Build Your Personal Brand Through Storytelling with Michelle Knight of Brandmerry https://shannonmattern.com/build-your-personal-brand-through-storytelling-with-michelle-knight-of-brandmerry/ Wed, 15 Dec 2021 11:00:49 +0000 https://shannonmattern.com/?p=12506 I'm so excited to introduce you to this week's guest on Pep Talks for Side Hustlers, Michelle Knight of Brandmerry! Michelle Knight is a mother, wife, world traveler, and storyteller. She is the founder of Brandmerry, where she supports entrepreneurs in branding themselves online, marketing their message, and creating more income and impact. Michelle focuses […]

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]]> Ep. 368: From Virtual Assistant to 7-Figure CEO with Abbey Ashley of the Virtual Savvy https://shannonmattern.com/from-virtual-assistant-to-7-figure-ceo-with-abbey-ashley-of-the-virtual-savvy/ Wed, 08 Dec 2021 11:00:21 +0000 https://shannonmattern.com/?p=12503 I'm so excited to introduce you to this week's guest on Pep Talks for Side Hustlers, Abbey Ashley of the Virtual Savvy! Abbey Ashley is the Founder of The Virtual Savvy. She helps aspiring virtual assistants launch and grow their own at-home businesses from scratch. Abbey started her own virtual assistant business in 2015 and […]

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]]> How Erika Went from Zero Clients to $7,500 Projects in 7 Months https://shannonmattern.com/how-erika-went-from-zero-clients-to-7500-projects-in-7-months/ Sat, 04 Dec 2021 22:45:26 +0000 https://shannonmattern.com/?p=12515 “I can't wait to see what next year holds and I can't remember another time in my life where I've been able to say that.” Wow, talk about a powerful statement from Web Designer Academy student Erika who joined our program and in 7 months went from $0 and 0 clients to easily selling $7,500 […]

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]]> How Alex Went Full-Time as a Web Designer in Just 4 Months https://shannonmattern.com/how-alex-went-full-time-as-a-web-designer-in-just-4-months/ Sat, 04 Dec 2021 21:49:25 +0000 https://shannonmattern.com/?p=12510 One day I was scrolling through our Web Designer Academy Facebook Community answering student questions, and I see this post that stopped me right in my tracks: And I remember thinking, “Wait, what? She just joined! How in the world has she already replaced her day job income? Maybe she quit before she replaced her […]

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]]> How Leigh Reached Her “Minimum Baseline Revenue” in Just 90 Days as a Web Designer https://shannonmattern.com/how-leigh-reached-her-minimum-baseline-revenue-in-just-90-days-as-a-web-designer/ Thu, 02 Dec 2021 12:49:16 +0000 https://shannonmattern.com/?p=12499 I'm obsessed with making sure web designers like you are running your web design business in a way that's profitable, sustainable and scalable.  So if you haven't learned the 4 shifts our clients have made to 5x their prices for web design services – definitely check that out here.​​ Today, I wanna tell you Leigh’s […]

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]]> Ep. 367: Turn Your Service Into a Product with Christina Scalera https://shannonmattern.com/turn-your-service-into-a-product-with-christina-scalera/ Wed, 01 Dec 2021 11:00:18 +0000 https://shannonmattern.com/?p=12495 I'm so excited to introduce you to this week's guest on Pep Talks for Side Hustlers, Christina Scalera! Christina Scalera is the attorney and founder behind The Contract Shop®, a contract template store for creative entrepreneurs, wedding professionals, and coaches. In 2014, Christina found herself dreaming of pursuing a more creative path, and she started […]

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]]> How Barb Created Consistent $10k Months as a Web Designer https://shannonmattern.com/how-barb-created-consistent-10k-months-as-a-web-designer/ Sun, 28 Nov 2021 12:40:05 +0000 https://shannonmattern.com/?p=12483 I recently shared these 4 shifts our web designers have made to 5x their revenue: 1️⃣ They believe emotionally and logically that their price is worth it.2️⃣ They have an authentic simple yet highly effective marketing + sales process.3️⃣ They have an efficient, streamlined project management + development process.4️⃣ They know how to say no […]

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]]> 4 Shifts Our Clients Make to 5x Their Web Design Businesses https://shannonmattern.com/4-shifts-our-clients-make-to-5x-their-web-design-businesses/ Sun, 28 Nov 2021 11:05:08 +0000 https://shannonmattern.com/?p=12476 Before we dive into the 4 things my web designer clients are doing RIGHT NOW to increase their I wanna make sure you get the chance to watch my brand-new exclusive training just for web designers who are ready to: Shift from undercharging + over-delivering to premium web design clients and projects Free up your […]

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]]> Ep. 366: October 2021 Income Report https://shannonmattern.com/october-2021-income-report/ Wed, 24 Nov 2021 11:00:31 +0000 https://shannonmattern.com/?p=12472 Welcome to my October 2021 Income Report!  Each month I publish an income report to take you behind the scenes of my online business and reveal how much money the business makes each month, how we make it, how much we spend, and all the lessons I learn along the way. If you’re new to […]

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]]> Ep. 365: Creating your 3-Word Rebellion with Dr. Michelle Mazur https://shannonmattern.com/creating-your-3-word-rebellion-with-dr-michelle-mazur/ Wed, 17 Nov 2021 11:00:33 +0000 https://shannonmattern.com/?p=12459 I'm so excited to introduce you to this week's guest on Pep Talks for Side Hustlers, Dr. Michelle Mazur! Michelle Mazur is a messaging expert who works with brilliant business owners who are shaking things up but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills […]

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]]> Ep. 364: Becoming a Certified Life Coach with Lee Chaix McDonough https://shannonmattern.com/become-a-certified-life-coach-with-lee-chaix-mcdonough/ Wed, 10 Nov 2021 11:00:55 +0000 https://shannonmattern.com/?p=12457 I'm so excited to introduce you to this week's guest on Pep Talks for Side Hustlers, Lee Chaix McDonough! Lee Chaix McDonough is the CEO and Founder of Coach With Clarity, a training and education company for life and business coaches. She is also the host of the Coach with Clarity podcast and author of […]

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]]> Ep. 363: Double Your Income (Without Doubling Your To-Do List) with Lani Jackson of the Brilliant Mompreneurs Podcast https://shannonmattern.com/double-your-income-without-doubling-your-to-do-list-with-lani-jackson-of-the-brilliant-mompreneurs-podcast/ Wed, 03 Nov 2021 10:00:18 +0000 https://shannonmattern.com/?p=12455 I'm so excited to introduce you to this week's guest on Pep Talks for Side Hustlers, Lani Jackson! Keikilani is a mom to 6 kids, and a wife to her husband of 15 years. She survives on caffeine, laughing with her kids, cooking in the kitchen, hiding in the pantry eating chocolate, and helping other […]

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]]> Ep. 362: September 2021 Income Report https://shannonmattern.com/september-2021-income-report/ Wed, 27 Oct 2021 10:00:44 +0000 https://shannonmattern.com/?p=12447 Welcome to my September 2021 Income Report!  Each month I publish an income report to take you behind the scenes of my online business and reveal how much money the business makes each month, how we make it, how much we spend and all the lessons I learn along the way. If you’re new to […]

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