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	<title>WTF!? Marketing</title>
	
	<link>http://www.wtfmarketing.com</link>
	<description>WTF!? Marketing is a Fort Collins, Colorado Web Strategy, Web Design, and Social Media Company focusing on Small Business, Entrepreneurs, and Individuals</description>
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		<title>Twitter Wants You On Twitter.com – Lists and RT Changes</title>
		<link>http://feedproxy.google.com/~r/WTFMarketing/~3/PbaYRES1Qak/</link>
		<comments>http://www.wtfmarketing.com/2009/11/twitter-wants-you-on-twitter-com-lists-and-rt-changes/#comments</comments>
		<pubDate>Sat, 07 Nov 2009 20:36:19 +0000</pubDate>
		<dc:creator>Nick Armstrong (www.iamnickarmstrong.com)</dc:creator>
				<category><![CDATA[Tools]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[WTF Social Media]]></category>
		<category><![CDATA[Twitter Lists]]></category>
		<category><![CDATA[Twitter Retweets]]></category>
		<category><![CDATA[Twitter RTs]]></category>
		<category><![CDATA[Twitter.com]]></category>

		<guid isPermaLink="false">http://www.wtfmarketing.com/?p=290</guid>
		<description><![CDATA[Twitter unveiled two new unique features you just can't get outside of Twitter.com.]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">If you&#8217;ve been on <a title="Twitter" href="http://www.Twitter.com" target="_blank">Twitter.com</a> recently and lucky enough to be included as part of their &#8220;BETA&#8221; group, you&#8217;ve noticed the addition of two new features.  <strong>Twitter Lists</strong> and <strong>Retweet changes</strong>.</p>
<blockquote>
<p style="text-align: left;"><strong>Twitter Lists</strong></p>
</blockquote>
<p style="text-align: left;"><strong><a href="http://www.Twitter.com" target="_blank"><img class="aligncenter size-full wp-image-300" style="border: 2px solid black; margin-top: 10px; margin-bottom: 10px;" title="Twitter Lists Alert" src="http://www.wtfmarketing.com/wp-content/uploads/2009/11/twitterlists.png" alt="Twitter Lists Alert" width="433" height="76" /></a></strong><strong>Lists have the potential to be a game-changing feature. </strong>A week ago, I hated &#8216;em&#8230; and then I noticed something.</p>
<p style="text-align: left;"><strong>You don&#8217;t need to be following someone to put them on a list. </strong>Creating a list aggregates the tweets all of the people on that list, in essence creating a new &#8220;stream&#8221; for you to watch, whether you follow those people or not.</p>
<p style="text-align: left;"><a href="http://www.Twitter.com" target="_blank"><img class="size-full wp-image-297  alignright" style="border: 2px solid black; margin: 10px;" title="Twitter Lists" src="http://www.wtfmarketing.com/wp-content/uploads/2009/11/lists.png" alt="Twitter Lists" width="159" height="186" /></a>If you wanted to trim who you follow down to just people you care about, and put everybody else (people who owe you money, jerk family members, etc) in lists that you check less often, you can do it.  That way, <strong>you only follow the people who you really want to see in your main stream</strong> (or when you click on &#8220;Home&#8221; or visit Twitter.com).</p>
<p style="text-align: left;"><strong>Everybody else you wouldn&#8217;t follow; you add them to a list.  You can then check that list as a new stream</strong>.  Lists appear on your sidebar under search.</p>
<p style="text-align: left;"><strong>Each time you&#8217;re added to a list, your &#8220;listed&#8221; count (on your profile page) goes up</strong>.  Lists are a good indicator of street cred.  The more exclusive the list and the more lists you&#8217;re on, the more cred you have (in theory).</p>
<p style="text-align: left;"><strong>Lists can be public or private</strong>.  <strong>Public lists can be followed by other users</strong> (that is, they &#8220;follow&#8221; the list you created to see all the tweets from those users, without having to follow each of those users).  Private lists can only be seen by you and don&#8217;t count toward the &#8220;listed&#8221; count.</p>
<p style="text-align: left;">Want to hook someone up to a network?  Share a list.  It&#8217;s also an easy way to damage other people&#8217;s reps.  The &#8220;Idiots&#8221; list, for example &#8211; &#8220;people I&#8217;d never listen to but want to keep tabs on&#8221;.</p>
<p style="text-align: left;">As far as I know, <strong>there&#8217;s no way to remove yourself from a list.  The owner of the list has to do that.</strong></p>
<p style="text-align: left;">Here&#8217;s the downside: it&#8217;s very easy to make duplicate lists.  If Joe and Jimmy both know Web Developers in Fort Collins, and both make lists, then which list is better?  Which list do you follow?  How do  you know if Joe&#8217;s list is more recent than Jimmy&#8217;s?</p>
<p style="text-align: left;">We&#8217;ll see! But lists are definitely a cool feature with a lot of potential.</p>
<blockquote>
<p style="text-align: left;"><strong>ReTweet Mods</strong></p>
</blockquote>
<p style="text-align: left;">A few users noticed this new feature message on Twitter.com today.</p>
<p style="text-align: center;"><img class="size-full wp-image-291  alignnone" style="border: 2px solid black; margin: 10px;" title="Twitter ReTweet visibility" src="http://www.wtfmarketing.com/wp-content/uploads/2009/11/Screen-shot-2009-11-07-at-12.37.16-PM.png" alt="Twitter ReTweet visibility" width="449" height="94" /></p>
<p style="text-align: left;">Now <strong>when you hover your mouse over a Tweet on Twitter.com, you can Retweet in addition to Reply.</strong></p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-295" style="border: 2px solid black; margin-top: 10px; margin-bottom: 10px;" title="Link to RT" src="http://www.wtfmarketing.com/wp-content/uploads/2009/11/confirmationrt.png" alt="Link to RT" width="355" height="94" /></p>
<p style="text-align: left;">When you click on the Retweet link, you have to confirm you&#8217;d meant to RT it.  When you do, in your stream (and on list streams) <strong>that Tweet appears&#8230; but not from you.  From the original author. </strong></p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-301" style="border: 2px solid black; margin-top: 10px; margin-bottom: 10px;" title="Not on List but RT'd!" src="http://www.wtfmarketing.com/wp-content/uploads/2009/11/notonlistbutrtd.png" alt="Not on List but RT'd!" width="329" height="86" /></p>
<p style="text-align: left;">@<a title="Zaibatsu on Twitter" href="http://twitter.com/zaibatsu" target="_blank">Zaibatsu</a> is not a member of the IgniteFC-Presenters list.  But underneath the tweet, it says &#8220;Retweeted by you&#8221;.  The same thing happens on your profile page.  Except that instead of their avatar, a new RT icon appears.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-303" style="border: 2px solid black; margin-top: 10px; margin-bottom: 10px;" title="And On Your Profile..." src="http://www.wtfmarketing.com/wp-content/uploads/2009/11/onyourprofile.png" alt="And On Your Profile..." width="410" height="60" /></p>
<p style="text-align: left;"><strong>Tweets Retweeted in this manner do not appear in TweetDeck or any other 3rd party tool.</strong></p>
<p style="text-align: left;">Combine this with Twitter Lists and you have two new unique features you just can&#8217;t get outside of Twitter.com.</p>
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		<item>
		<title>Twitter Security – OAUTH</title>
		<link>http://feedproxy.google.com/~r/WTFMarketing/~3/FpcqvxRIrCs/</link>
		<comments>http://www.wtfmarketing.com/2009/10/twitter-security-oauth/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 22:21:51 +0000</pubDate>
		<dc:creator>Nick Armstrong (www.iamnickarmstrong.com)</dc:creator>
				<category><![CDATA[Tools]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[WTF Social Media]]></category>
		<category><![CDATA[OAUTH]]></category>
		<category><![CDATA[Twitter Security]]></category>

		<guid isPermaLink="false">http://www.wtfmarketing.com/?p=287</guid>
		<description><![CDATA[Think of OAUTH as the valet key to your car.  It can start the car, sure, but you can't get into the glove box or trunk without the real key.]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-288" style="border: 2px solid black; margin: 10px;" title="OAUTH in Action" src="http://www.wtfmarketing.com/wp-content/uploads/2009/10/oauth-in-action.png" alt="OAUTH in Action" width="473" height="261" />There are plenty of sites that extend the functionality of Twitter.</p>
<p><a title="TwitBlock" href="http://www.twitblock.org/" target="_blank">TwitBlock</a> and <a title="TwitterCounter" href="http://twittercounter.com/" target="_blank">TwitterCounter</a> are just two.</p>
<p>These sites require you to log-in to Twitter to use &#8216;em.  But instead of asking for your username and password, they use something called OAUTH.</p>
<p><strong>Think of OAUTH as the valet key to your car.  It can start the car, sure, but you can&#8217;t get into the glove box or trunk without the real key.</strong></p>
<p>Sites that use OAUTH have <strong>no ability to change your username, your password, or your e-mail address</strong>&#8230; things that hackers would love to do (so they could pose as you, for example).  OAUTH also can&#8217;t be duplicated, the permission you give is unique to that individual site.</p>
<p>Most sites say &#8220;Authenticate (or Log-In) with OAUTH&#8221; and a window will pop up that looks something like the picture above.</p>
<p><strong>Giving out your username and password potentially gives unscrupulous people access to change any of those details</strong> &#8211; whenever you give out your username and password, you hand random strangers the real key to your car.  A bad site could sell your username and password or pass it off to someone who wanted to do bad things.</p>
<p>OAUTH permission can be revoked at any time (or you can check to see which sites you&#8217;ve given access to) by logging in to Twitter and going to: <a title="Connections" href="http://twitter.com/account/connections" target="_blank">http://twitter.com/account/connections</a>.  <strong>You can&#8217;t get back your username and password once you&#8217;ve given it out.  Your only recourse would be to change your password, and by the time you realize something&#8217;s wrong, the damage is likely already done.</strong><a title="Connections" href="http://twitter.com/account/connections" target="_blank"><br />
</a></p>
<p>The best way to keep your Twitter account safe is to:</p>
<ol>
<li>Choose a strong password &#8211; with at least one uppercase letter, one lowercase letter, one number, and one symbol.  Avoid whole words, the names of your pets, or things someone who reads your Tweets might easily be able to guess.</li>
<li>Use OAUTH instead of giving out your username and password.  If a site doesn&#8217;t use OAUTH, you shouldn&#8217;t be giving &#8216;em your info &#8211; trust me, I make websites&#8230; it&#8217;s not hard to build OAUTH into a site.</li>
</ol>
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		<item>
		<title>You Don’t Need More Twitter Followers</title>
		<link>http://feedproxy.google.com/~r/WTFMarketing/~3/t5N1dc6JMkA/</link>
		<comments>http://www.wtfmarketing.com/2009/10/you-dont-need-more-twitter-followers/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 16:08:13 +0000</pubDate>
		<dc:creator>Nick Armstrong (www.iamnickarmstrong.com)</dc:creator>
				<category><![CDATA[Tools]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[WTF Social Media]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Twitter Followers]]></category>

		<guid isPermaLink="false">http://www.wtfmarketing.com/?p=281</guid>
		<description><![CDATA[Dunbar's number says that a human being can only keep up with 150 friends at a time.]]></description>
			<content:encoded><![CDATA[<p><a title="Dunbar's Number" href="http://sethgodin.typepad.com/seths_blog/2009/10/the-penalty-for-violating-dunbars-law.html" target="_blank">Seth Godin&#8217;s blog</a> today is about Dunbar&#8217;s number.</p>
<p><strong>Dunbar&#8217;s number says that a human being can only keep up with </strong><strong><em>150</em> friends at a time.</strong></p>
<p>How many people are you friends with on Facebook?  How many people are following you on Twitter?  How many people are fans of your Facebook page?</p>
<p><a href="http://www.flickr.com/photos/alykat/3798350396/in/photostream/" target="_blank"><img class="alignleft size-full wp-image-285" style="border: 2px solid black; margin: 10px;" title="A guitar and a few fans" src="http://www.wtfmarketing.com/wp-content/uploads/2009/10/aguitarandafewfans.jpg" alt="A guitar and a few fans" width="300" height="225" /></a>There&#8217;s nothing wrong with being popular, except that it can force you to take attention away from your <em><strong>true</strong></em> fans.  Your true fans appreciate you; they help you shape your product, your business, your essence.  They tell their friends and turn them into true fans.  They stick by and buy from you, even if you slip up from time to time.</p>
<p>You know that saying?  The ones who mind don&#8217;t matter, the ones who matter don&#8217;t mind.  Those are your <em><strong>true</strong></em> fans.</p>
<p>When you start playing the numbers game, you have to forsake your true fans&#8217; interests and head to the higher, middle ground.  In essence, you&#8217;re aiming to become king of a very small, very crowded hill; all you&#8217;re really trying to do is see more true fans.  But now, your true fans have to shout to be heard.  And try as you might, you will probably never be able to hear them as clearly as you once did when you were right by their side.</p>
<p><strong>Your true fans will tell their own group of 150 about you, if they think you&#8217;re worthy.  That&#8217;s unlikely if you treat them like a commodity.  Show them the trust they deserve, it&#8217;ll all work out in the end.<br />
</strong></p>
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		<item>
		<title>Advertising Kills</title>
		<link>http://feedproxy.google.com/~r/WTFMarketing/~3/GO8MU66kF7s/</link>
		<comments>http://www.wtfmarketing.com/2009/10/advertising-is-a-deterrent/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 04:34:04 +0000</pubDate>
		<dc:creator>Nick Armstrong (www.iamnickarmstrong.com)</dc:creator>
				<category><![CDATA[WTF Marketing]]></category>
		<category><![CDATA[Ads are a Deterrent]]></category>
		<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.wtfmarketing.com/?p=277</guid>
		<description><![CDATA[If you had some information you really wanted to keep a secret, just pad it in advertising.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/44858457@N00/3147785989/"><img class="alignright size-full wp-image-278" style="border: 2px solid black;" title="Advertising Kills" src="http://www.wtfmarketing.com/wp-content/uploads/2009/10/advertising-kills.jpg" alt="Advertising Kills" width="304" height="212" /></a>If you had some information you really wanted to keep a secret, just pad it in advertising.</p>
<p>The uninitiated are bound to see the advertising as an insurmountable obstacle.</p>
<p>The long-term viewers are likely to get frustrated and give up.</p>
<p>Hey, it worked when Fox wanted to kill Dark Angel, Titus, Undeclared, Action, That 80&#8217;s Show, Wonder Falls, Fast Lane, Andy Richter Controls The Universe, Skin, Girl&#8217;s Club, Cracking Up, The Pitts, Firefly, Get Real, Freaky Links, Wanda At Large, Costello, The Lone Gunman, A Minute with Stan Hooper, Normal Ohio, Pasadena, Harsh Realm, Keen Eddy, The Street, American Embassy, Cedric The Entertainer, The Tick, Louie, and Greg The Bunny.</p>
<p>Oh, yeah &#8211; and there&#8217;s a girl in that picture.  Can you find her?</p>
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		<item>
		<title>Why I Teach Social Media Classes for $1</title>
		<link>http://feedproxy.google.com/~r/WTFMarketing/~3/sl3YAgjNy_Q/</link>
		<comments>http://www.wtfmarketing.com/2009/10/why-i-teach-social-media-classes-for-1/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 22:30:42 +0000</pubDate>
		<dc:creator>Nick Armstrong (www.iamnickarmstrong.com)</dc:creator>
				<category><![CDATA[#WIN]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Gurus]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.wtfmarketing.com/?p=244</guid>
		<description><![CDATA[Ever wonder why I teach social media classes for $1?  This is why.  Courtesy of Teri Dempski.]]></description>
			<content:encoded><![CDATA[<p>Ever wonder why I teach social media classes for $1?  This is why.  Courtesy of <a href="http://twitwall.com/view/?what=070A070A06" title="Teri Dempski's Twitwall" target="_blank">Teri Dempski</a>.</p>
<p><object width="660" height="525" class="aligncenter"><param name="movie" value="http://www.youtube.com/v/ZKCdexz5RQ8&#038;hl=en&#038;fs=1&#038;color1=0x5d1719&#038;color2=0xcd311b&#038;border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/ZKCdexz5RQ8&#038;hl=en&#038;fs=1&#038;color1=0x5d1719&#038;color2=0xcd311b&#038;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="660" height="525"></embed></object></p>
<p>Check out the <a href="http://www.meetup.com/Fort-Collins-Digital-Gunslingers/" title="Digital Gunslingers">Digital Gunslingers</a> &#8211; we meet every week for an hour to talk about social media.  We only charge $1.</p>
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		<item>
		<title>Stupidity Defying Explanation – CO2 is Green??? #FAIL</title>
		<link>http://feedproxy.google.com/~r/WTFMarketing/~3/T4X8Zj1DXH0/</link>
		<comments>http://www.wtfmarketing.com/2009/09/stupidity-defying-explanation-co2-is-green/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 21:41:28 +0000</pubDate>
		<dc:creator>Nick Armstrong (www.iamnickarmstrong.com)</dc:creator>
				<category><![CDATA[#FAIL]]></category>
		<category><![CDATA[WTF Marketing]]></category>
		<category><![CDATA[WTF Were They Thinking?]]></category>
		<category><![CDATA[Co2 is Green]]></category>
		<category><![CDATA[CO2IsGreen.Org]]></category>
		<category><![CDATA[Plants Need Co2]]></category>
		<category><![CDATA[PlantsNeedCO2.Org]]></category>
		<category><![CDATA[WTF Are They Thinking?]]></category>

		<guid isPermaLink="false">http://www.wtfmarketing.com/?p=183</guid>
		<description><![CDATA[... CO2 is Green now?  Wait, wait... let me get this straight - so a panel of scientific experts gets together, saying that rising CO2 levels will create a warmer planet, and...]]></description>
			<content:encoded><![CDATA[<p><object width="500" height="315"><param name="movie" value="http://www.youtube.com/v/TxCQHn-w0Bw&#038;hl=en&#038;fs=1&#038;color1=0x006699&#038;color2=0x54abd6&#038;border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/TxCQHn-w0Bw&#038;hl=en&#038;fs=1&#038;color1=0x006699&#038;color2=0x54abd6&#038;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="315"></embed></object></p>
<p>&#8230; CO2 is Green now?  Wait, wait&#8230; let me get this straight &#8211; so a panel of scientific experts gets together, saying that rising CO2 levels will create a warmer planet, and&#8230; after a few beers, and what I&#8217;m assuming is literally wheelbarrows full of cash, <a href="http://www.plantsneedco2.org" title="Plants Need CO2 - well, duh!" target="_blank">these scientists decide</a> (at the behest of oil industry executive H. Leighton Steward and the &#8220;Coal CEO&#8221; Corbin J. Robertson Jr.) that CO2 is green?  And not only that, CO2 is THE ANSWER TO OUR UNEMPLOYMENT PROBLEMS?  The folks behind <a href="http://www.co2isgreen.org">CO2IsGreen.org</a> think so.  Going so far as to say:</p>
<blockquote><p>&#8220;In the foreseeable future, all forms of hydrocarbons are needed to power the world economy, employment, and provide for people&#8217;s daily needs.  If the U.S. moves to the most expensive energy sources, the economic impact will be suicidal.&#8221;</p></blockquote>
<p> &#8211; CO2isGreen.org</p>
<p><strong><em>That&#8217;s right! Nevermind nuclear, so long solar, bye bye wind! They want you to believe that the future is a wet dream of oil and coal.</em></strong></p>
<p>Now, I&#8217;m not one to <a href="http://www.care2.com/causes/global-warming/blog/relax-co2-is-good-for-you/" title="Relax, CO2 is Good For You" target="_blank">shake my finger at hard scientific evidence</a>, but the &#8220;science&#8221; page is filled with quotations from a site called <a href="http://www.plantsneedco2.org" title="Plants Need CO2 - well, duh!" target="_blank">PlantsNeedCO2.org</a>.  You guessed it &#8211; sharing slogans and ties to CO2isGreen.org, PlantsNeedCO2.org is about as scientific as a meth lab.  <a href="http://ecosystemwatch.com/2009/09/who-is-co2isgreenorg.html" title="Ecosystem Watch" target="_blank">And that&#8217;s not all &#8211; a few simple searches reveal a boatload of half-truths and manufactured claims</a>.</p>
<p>Proof that you can indeed market anything &#8211; and these marketers, I&#8217;m fairly certain, have no souls.</p>
<p>I&#8217;m no hippie environmentalist douchebag, but this one reeks of bullshit.  If you fall for this (<em>like the 300+ Facebook fans have &#8211; mostly driven by a sense of irony, I&#8217;m sure</em>), we have a special CO2-filled room for you to celebrate with the &#8220;plant and animal life&#8221; you&#8217;ll be thriving with.  </p>
<p><strong>Hey, while we&#8217;re at it, can we all just finally agree that dihydrogen monoxide is just a bad thing for everyone?</strong></p>
<p><object width="500" height="405"><param name="movie" value="http://www.youtube.com/v/yi3erdgVVTw&#038;hl=en&#038;fs=1&#038;color1=0x006699&#038;color2=0x54abd6&#038;border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/yi3erdgVVTw&#038;hl=en&#038;fs=1&#038;color1=0x006699&#038;color2=0x54abd6&#038;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="405"></embed></object></p>
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		<title>How to Find and Share Your Facebook Profile URL</title>
		<link>http://feedproxy.google.com/~r/WTFMarketing/~3/3wt--gxKLg8/</link>
		<comments>http://www.wtfmarketing.com/2009/09/how-to-find-and-share-your-facebook-profile-url/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 17:59:53 +0000</pubDate>
		<dc:creator>Nick Armstrong (www.iamnickarmstrong.com)</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[WTF Social Media]]></category>
		<category><![CDATA[Facebook URL]]></category>
		<category><![CDATA[Facebook Vanity URL]]></category>

		<guid isPermaLink="false">http://www.wtfmarketing.com/?p=172</guid>
		<description><![CDATA[I was asked today how to find your Facebook profile URL.  This might seem like childsplay to some, but if you're new to Facebook, finding your profile URL can be frustrating.]]></description>
			<content:encoded><![CDATA[<p>I was asked today how to find your <strong>Facebook profile URL</strong>.  This might seem like childsplay to some, but if you&#8217;re new to Facebook, finding your profile URL can be frustrating.</p>
<p>First, you should <strong>grab your vanity URL</strong>.  That is, your username on Facebook that will allow you to visit http://www.facebook.com/username to go straight to you.  Start by<strong> logging in to Facebook</strong> and <strong>click on Settings</strong> from the top menu bar.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-174" style="border: 2px solid black; margin-top: 10px; margin-bottom: 10px;" title="Facebook Settings Screen and Vanity URL" src="http://www.wtfmarketing.com/wp-content/uploads/2009/09/facebook-settings-screen-vanity-url.png" alt="Facebook Settings Screen and Vanity URL" width="500" height="172" /></p>
<p style="text-align: left;">Click on the <strong>Change</strong> link across from <strong>Username</strong>.  <em>You can only change your username ONCE</em> &#8211; and it has to be unique, meaning no one else can have that same username &#8211; so pick something that everybody knows you by or your full name.  Mine is NickArmstrong, but could have easily been Nick.Armstrong, NickMArmstrong or NicholasArmstrong.  <em>Make sure you spellcheck and error check before you finally decide on one.</em></p>
<p style="text-align: left;">Also, if you&#8217;re somewhat popular (or planning on becoming somewhat popular) and want to make a fan page for yourself some day, you won&#8217;t be able to use the same vanity url for the page as you did your personal profile; keep that in mind.</p>
<p style="text-align: left;">Once you have your vanity URL, it&#8217;ll be easy enough to remember: <a title="Nick Armstrong's Facebook" href="http://www.facebook.com/NickArmstrong" target="_blank">http://www.facebook.com/NickArmstrong</a> or whatever you choose.  Of course, if you can&#8217;t remember your own name, just <strong>go to the top menu bar on Facebook, right-click on your name and select Copy Hyperlink/Copy Link Location</strong>.  Paste it somewhere:</p>
<p style="text-align: center;"><a title="Nick Armstrong's Facebook" href="http://www.facebook.com/NickArmstrong" target="_blank">http://www.facebook.com/NickArmstrong?ref=name</a></p>
<p style="text-align: left;">Then <strong>remove &#8220;?ref=name&#8221; from the end of the url</strong> and share to your heart&#8217;s content:</p>
<p style="text-align: center;"><a title="Nick Armstrong's Facebook" href="http://www.facebook.com/NickArmstrong" target="_blank">http://www.facebook.com/NickArmstrong</a></p>
<p style="text-align: left;">That&#8217;s it!  Have fun with all your new friends.</p>
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		<title>Product Testing – You did WHAT to the dirt???</title>
		<link>http://feedproxy.google.com/~r/WTFMarketing/~3/wHuCUQo_d4A/</link>
		<comments>http://www.wtfmarketing.com/2009/09/product-testing-you-did-what-to-the-dirt/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 18:05:57 +0000</pubDate>
		<dc:creator>Nick Armstrong (www.iamnickarmstrong.com)</dc:creator>
				<category><![CDATA[#FAIL]]></category>
		<category><![CDATA[WTF Were They Thinking?]]></category>
		<category><![CDATA[Huh!?]]></category>
		<category><![CDATA[OMFG Radioactive Dirt!]]></category>
		<category><![CDATA[Product Testing]]></category>

		<guid isPermaLink="false">http://www.wtfmarketing.com/?p=168</guid>
		<description><![CDATA[You remember a little thing called product testing?  Well, some testers thought it would be a GREAT idea to put radioactive dirt on a model's face in order to see if a certain brand of cold cream really worked.]]></description>
			<content:encoded><![CDATA[<p>You remember a little thing called product testing?  Well, some testers thought it would be a GREAT idea to put radioactive dirt on a model&#8217;s face in order to see if a certain brand of cold cream really worked.</p>
<p><object width="500" height="405"><param name="movie" value="http://www.youtube.com/v/9Q1gksqqhLU&#038;hl=en&#038;fs=1&#038;color1=0x5d1719&#038;color2=0xcd311b&#038;border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/9Q1gksqqhLU&#038;hl=en&#038;fs=1&#038;color1=0x5d1719&#038;color2=0xcd311b&#038;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="405"></embed></object></p>
<p>The moral of the story: try not to murder your test subjects.</p>
<p>I&#8217;m making it my mission in life to remake this commercial.</p>
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		<item>
		<title>Test Your Package – Call It Like It Is! #WIN</title>
		<link>http://feedproxy.google.com/~r/WTFMarketing/~3/eLnnmF7fRTs/</link>
		<comments>http://www.wtfmarketing.com/2009/09/test-your-package-call-it-like-it-is-win/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 05:20:07 +0000</pubDate>
		<dc:creator>Nick Armstrong (www.iamnickarmstrong.com)</dc:creator>
				<category><![CDATA[#WIN]]></category>
		<category><![CDATA[WTF Marketing]]></category>
		<category><![CDATA[STD Testing]]></category>

		<guid isPermaLink="false">http://www.wtfmarketing.com/?p=159</guid>
		<description><![CDATA[I can't tell if they're a legit business or not.  They sell kits and provide logins to their website so you can see your results and print 'em out.  I haven't done it myself, but I imagine they have a big "I'm Clean" certificate you can show to your significant other (or maybe just frame above the bed) and stickers you can put on your car.]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">I discovered this delightful service on Facebook today: <a title="Test Your Package" href="http://www.testyourpackage.com" target="_blank">Test Your Package</a>.  If you&#8217;re at work, this site is safe, but <em>your IT guy may never look at you the same way again.</em></p>
<p style="text-align: left;">Test Your Package offers complete STD testing.  That&#8217;s right &#8211; <strong>THAT&#8217;S the package they meant</strong>.  And if their homepage doesn&#8217;t give you the creepy tingles, I don&#8217;t know what will:</p>
<p style="text-align: center;"><a href="http://www.testyourpackage.com" target="_blank"><img class="aligncenter size-full wp-image-160" style="border: 2px solid black; margin-top: 10px; margin-bottom: 10px;" title="Test Your Package homepage" src="http://www.wtfmarketing.com/wp-content/uploads/2009/09/test-your-package-tingles.png" alt="Test Your Package homepage" width="300" height="209" /></a></p>
<p><strong>Yes, those ARE <a title="Test Your Package on Facebook" href="http://www.facebook.com/pages/Test-Your-Package/151496260861" target="_blank">Facebook</a> and <a title="Test Your Package on Twitter" href="http://twitter.com/testyourpkg" target="_blank">Twitter</a> profile icons you see</strong> &#8211; which are JUST as awkward.  In fact &#8211; their Facebook ads are how I found &#8216;em, <em>apparently I find it impossible to resist an ad labeled &#8220;Name Your Package&#8221;</em>.</p>
<p><strong><a title="Test Your Package on Twitter" href="http://twitter.com/testyourpkg" target="_blank">Their Twitter profile</a> is just plain creepy.  Their description? &#8220;Hair today, schlong tomorrow.&#8221;  Their location? &#8220;In your pants.&#8221; </strong></p>
<p>If that weren&#8217;t enough, this is their profile picture:</p>
<p style="text-align: left;"><a href="http://twitter.com/account/profile_image/testyourpkg?hreflang=en" target="_blank"><img class="aligncenter size-full wp-image-161" style="border: 2px solid black; margin-top: 10px; margin-bottom: 10px;" title="Creepfest 2009" src="http://www.wtfmarketing.com/wp-content/uploads/2009/09/creepfest2009.png" alt="Creepfest 2009" width="300" height="235" /></a>Oh yeah.  I&#8217;d totally trust that guy with my junk.  Suppose he&#8217;s the one that meets you at the lab?</p>
<p style="text-align: left;">I can&#8217;t tell if they&#8217;re a legit business or not.  They sell kits and provide logins to their website so you can see your results and print &#8216;em out.  I haven&#8217;t done it myself, but I imagine they have a big &#8220;I&#8217;m Clean&#8221; certificate you can show to your significant other (or maybe just frame above the bed) and stickers you can put on your car.</p>
<p style="text-align: left;">In any case, they&#8217;re putting a dent in the stigma of STD testing &#8211; which is a #WIN in my book.</p>
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		<title>Gap Jeans – STFU and show me your ass! #FAIL</title>
		<link>http://feedproxy.google.com/~r/WTFMarketing/~3/u0CE8f02Tww/</link>
		<comments>http://www.wtfmarketing.com/2009/09/gap-jeans-stfu-and-show-me-your-ass/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 20:49:46 +0000</pubDate>
		<dc:creator>Nick Armstrong (www.iamnickarmstrong.com)</dc:creator>
				<category><![CDATA[#FAIL]]></category>
		<category><![CDATA[WTF Marketing]]></category>
		<category><![CDATA[Gap Jeans]]></category>
		<category><![CDATA[WTF Were They Thinking?]]></category>

		<guid isPermaLink="false">http://www.wtfmarketing.com/?p=154</guid>
		<description><![CDATA[You want to sell me jeans?  Don't give me a sappy story.  Show me a hiker falling down a cliff, breaking both legs, and when the ambulance gets there - they can't cut open his jeans.  THAT'S a pair of jeans I want to buy.  I want to survive a bull gorging without becoming a bull's bitch.  And if my ass looks good when I put 'em on, I'm buying those jeans.]]></description>
			<content:encoded><![CDATA[<p>This is just one of many new annoying Gap Jeans ads for their new premium 1969 collection, designed by someone called a &#8220;denim architect&#8221;.</p>
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<p>They&#8217;re taking a product that covers up frilly nickers far too seriously.  The point of jeans: cover up things you don&#8217;t want other people to see, accentuate curves (for girls and some guys), and be able to withstand punishment.</p>
<p>I&#8217;ve never walked into a Gap store and said, &#8220;You know, I really want those jeans that the actress/photographer/etc was wearing&#8230;&#8221;  Granted, I&#8217;m probably outside the target demographic &#8211; but I&#8217;d say it&#8217;s a fair bet that millennial women (under 15-30) aren&#8217;t falling for this.</p>
<p>You want to sell me jeans?  Don&#8217;t give me a sappy story or pseudo-experts lecturing me on things I don&#8217;t care about.  Show me a hiker falling down a cliff, breaking both legs, and <strong>when the ambulance gets there &#8211; they can&#8217;t cut open his jeans</strong>.  THAT&#8217;S a pair of jeans I want to buy.  <strong>I want to survive a bull gorging without becoming a bull&#8217;s bitch</strong>.  And if my ass looks good when I put &#8216;em on, I&#8217;m buying those jeans.</p>
<p>Anything else is nonsense.</p>
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