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		<title>Choosing a Good Web Host</title>
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		<comments>http://blog.waltdesign.com/2010/05/web-business/choosing-a-good-web-host/#comments</comments>
		<pubDate>Tue, 18 May 2010 12:27:29 +0000</pubDate>
		<dc:creator>Walter Wimberly</dc:creator>
				<category><![CDATA[Business on the Web]]></category>
		<category><![CDATA[web host]]></category>
		<category><![CDATA[Web hosting]]></category>

		<guid isPermaLink="false">http://blog.waltdesign.com/?p=272</guid>
		<description><![CDATA[As a follow up to my last post on moving a host, I thought I would post a link to an article where I was recently interviewed for on what small businesses should look for in a web hosting company. SMB Guide: How to Choose a Good Web Host Provider If you need help in [...]


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<li><a href='http://blog.waltdesign.com/2008/04/web-development/blogs/' rel='bookmark' title='Permanent Link: Blog Examples in a Website'>Blog Examples in a Website</a></li>
<li><a href='http://blog.waltdesign.com/2007/12/web-business/on-or-off-page-seo/' rel='bookmark' title='Permanent Link: On Page vs. Off Page SEO'>On Page vs. Off Page SEO</a></li>
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<p>As a follow up to my last post on moving a host, I thought I would post a link to an article where I was recently interviewed for on what small businesses should look for in a web hosting company.</p>
<p><a href="http://www.smallbusinesscomputing.com/buyersguide/article.php/3882486" target="_blank">SMB Guide: How to Choose a Good Web Host Provider</a></p>
<p>If you need help in choosing a web host or building a web site for your small business, feel free to contact me so that I can assist you.</p>
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<p>Related posts:<ol><li><a href='http://blog.waltdesign.com/2010/04/web-business/moving-web-hosts-what-you-need-to-know/' rel='bookmark' title='Permanent Link: Moving Web Hosts &#8211; What you need to know!'>Moving Web Hosts &#8211; What you need to know!</a></li>
<li><a href='http://blog.waltdesign.com/2008/04/web-development/blogs/' rel='bookmark' title='Permanent Link: Blog Examples in a Website'>Blog Examples in a Website</a></li>
<li><a href='http://blog.waltdesign.com/2007/12/web-business/on-or-off-page-seo/' rel='bookmark' title='Permanent Link: On Page vs. Off Page SEO'>On Page vs. Off Page SEO</a></li>
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		<title>Interview Published in Education Portal</title>
		<link>http://feedproxy.google.com/~r/Waltdesigncom/~3/3nwQOad2b2g/</link>
		<comments>http://blog.waltdesign.com/2010/05/web-business/interview-published-in-education-portal/#comments</comments>
		<pubDate>Tue, 11 May 2010 12:13:31 +0000</pubDate>
		<dc:creator>Walter Wimberly</dc:creator>
				<category><![CDATA[Business on the Web]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Online social networking]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[Web technologies]]></category>

		<guid isPermaLink="false">http://blog.waltdesign.com/?p=273</guid>
		<description><![CDATA[Image by Igi&#8217;s TV Network via Flickr As I&#8217;ve mentioned before, I teach web technologies at a local college part time. Recently I was interviewed for an article on the use of Social Media in the classroom. Specifically I spoke about using Facebook for my classes, and why I do it. The reason was simple, [...]


Related posts:<ol><li><a href='http://blog.waltdesign.com/2007/10/walt-design-development/what-about-everyone-else/' rel='bookmark' title='Permanent Link: What about everyone else?'>What about everyone else?</a></li>
<li><a href='http://blog.waltdesign.com/2008/03/web-development/small-business-web-20/' rel='bookmark' title='Permanent Link: Small Business don&#8217;t Utilize the Web 2.0?'>Small Business don&#8217;t Utilize the Web 2.0?</a></li>
<li><a href='http://blog.waltdesign.com/2008/05/walt-design-development/utilizing-web-20-in-your-business/' rel='bookmark' title='Permanent Link: Utilizing Web 2.0 in your Business'>Utilizing Web 2.0 in your Business</a></li>
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<dt class="wp-caption-dt"><a href="http://www.flickr.com/photos/49075449@N07/4499087674"><img title="social-media-button-igifischer-facebook-igistv..." src="http://farm5.static.flickr.com/4038/4499087674_d51106d5f3_m.jpg" alt="social-media-button-igifischer-facebook-igistv..." /></a></dt>
<dd class="wp-caption-dd zemanta-img-attribution" style="font-size: 0.8em;">Image by <a href="http://www.flickr.com/photos/49075449@N07/4499087674">Igi&#8217;s TV Network</a> via Flickr</dd>
</dl>
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</div>
<p>As I&#8217;ve mentioned before, I teach web technologies at a local college part time. Recently I was interviewed for an article on the use of Social Media in the classroom. Specifically I spoke about using Facebook for my classes, and why I do it. The reason was simple, it is where my class already was (I only had one student who wasn&#8217;t on Facebook at the time.) I went to where they where.</p>
<p>This should be something all small businesses should do; know where their customer&#8217;s are, and meet them there.</p>
<p>The full article can be found <a href="http://education-portal.com/articles/Social_Media_in_the_College_Classroom_Professor_Walter_Wimberly_Talks_About_Taking_Facebook_to_School.html" target="_blank">here</a>.</p>
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<p>Related posts:<ol><li><a href='http://blog.waltdesign.com/2007/10/walt-design-development/what-about-everyone-else/' rel='bookmark' title='Permanent Link: What about everyone else?'>What about everyone else?</a></li>
<li><a href='http://blog.waltdesign.com/2008/03/web-development/small-business-web-20/' rel='bookmark' title='Permanent Link: Small Business don&#8217;t Utilize the Web 2.0?'>Small Business don&#8217;t Utilize the Web 2.0?</a></li>
<li><a href='http://blog.waltdesign.com/2008/05/walt-design-development/utilizing-web-20-in-your-business/' rel='bookmark' title='Permanent Link: Utilizing Web 2.0 in your Business'>Utilizing Web 2.0 in your Business</a></li>
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		<title>Moving Web Hosts – What you need to know!</title>
		<link>http://feedproxy.google.com/~r/Waltdesigncom/~3/tx30Yfuq4XI/</link>
		<comments>http://blog.waltdesign.com/2010/04/web-business/moving-web-hosts-what-you-need-to-know/#comments</comments>
		<pubDate>Sat, 01 May 2010 01:54:44 +0000</pubDate>
		<dc:creator>Walter Wimberly</dc:creator>
				<category><![CDATA[Business on the Web]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[Virtual hosting]]></category>
		<category><![CDATA[web application]]></category>
		<category><![CDATA[Web hosting service]]></category>
		<category><![CDATA[World Wide Web]]></category>

		<guid isPermaLink="false">http://blog.waltdesign.com/?p=267</guid>
		<description><![CDATA[Recently I was helping a client move from one host to another. After going through this experience a couple of times with various clients, I thought I would write down my experiences so one might know the steps to move a site from one hosting company to another. You will need to get copies of [...]


Related posts:<ol><li><a href='http://blog.waltdesign.com/2010/05/web-business/choosing-a-good-web-host/' rel='bookmark' title='Permanent Link: Choosing a Good Web Host'>Choosing a Good Web Host</a></li>
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<li><a href='http://blog.waltdesign.com/2007/09/web-development/protect-your-website-and-on-line-business/' rel='bookmark' title='Permanent Link: Protect your website (and on-line business)'>Protect your website (and on-line business)</a></li>
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<p>Recently I was helping a client move from one host to another. After going through this experience a couple of times with various clients, I thought I would write down my experiences so one might know the steps to move a site from one hosting company to another.</p>
<ol>
<li><strong>You will need to get copies of your existing files.</strong> This is best done my getting them from your existing host. This may be done via FTP. In some cases you can download the files from the site, but more modern sites will run Content Management Systems, or Blogging software, which does not exist as simple files on your site.</li>
<li><strong>Secure a new hosting server.</strong></li>
<li><strong>Transfer your files to the new host.</strong> I generally do this for my clients if they request it.</li>
<li><strong>Test the new server to make sure everything is working correctly. </strong>In the last conversion, the old site used a couple of files specific to that server. We had to make changes so the contact forms would still work.</li>
<li><strong>Update the Name Server entries for your Domain Name. </strong>This is generally done through where you register your domain name, such as Go Daddy, Network Solutions, etc. Your new host will give you this information.</li>
</ol>
<h3>What you might expect</h3>
<p>Most of the time, moving a website from one server to another is straight forward, and there is no issues. However, from time to time there are issues, and they will fall into one of two categories: Technical or Business.</p>
<h3>Technical Issues</h3>
<p>Well developed sites will run into few technical issues. Sometimes a configuration file will need to be updated so resources are correctly pointed to, sometimes in rare cases, you may have to reinstall a web application for it to work properly. However, in more recent times, this is becoming less and less of an issue.</p>
<h3>Business Issues</h3>
<p>Business Issues are things that I see periodically. In some cases, it is how the original hosting company has their servers configured (like a mail script which will not work if its not on their server).  Other times, they don&#8217;t want to lose the business, so they will try to scare you into staying. This is what happened with the last move I helped perform.</p>
<p>The old host claimed the client would lose search engine ranking, and had little chance of getting it back. The Search Engines (Google, Yahoo, Bing!, etc.) know that people move websites every day. They won&#8217;t penalize you if you move from one host to another.</p>
<p>The original hosting company claimed to have links on over 10,000 pages for the client that would all disappear. If your host is saying that you will lose a bunch of links, it means they are managing those links, and they are most likely considered low quality by Google and other Search Engines, so they are doing little if anything for your search ranking. If your host gives you information like this, ask to see some of the pages which have these links. Working with the client, we asked the hosting provider, and never got an answer. This leads us to believe that the links were automatically generated, and therefore of low quality.</p>
<h3>What Did Happened</h3>
<p>What did happen was nothing to write home about. We followed the five steps from above, and after dealing with the hosting company, we got the site successfully transferred. It took about 2 days to move and test the server, and it took another day in dealing with the old host, but otherwise &#8211; it went as most transfers do: that is with out incident.</p>
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<li><a href='http://blog.waltdesign.com/2007/09/web-development/the-three-things-that-make-up-a-website-part-ii/' rel='bookmark' title='Permanent Link: The three things that make up a website &#8211; Part II'>The three things that make up a website &#8211; Part II</a></li>
<li><a href='http://blog.waltdesign.com/2007/09/web-development/protect-your-website-and-on-line-business/' rel='bookmark' title='Permanent Link: Protect your website (and on-line business)'>Protect your website (and on-line business)</a></li>
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		<title>Google Using Page Speed as a Ranking Factor in Search Results</title>
		<link>http://feedproxy.google.com/~r/Waltdesigncom/~3/oPFVHUAtQqE/</link>
		<comments>http://blog.waltdesign.com/2010/04/web-business/web-technology/google-using-page-speed-as-a-ranking-factor-in-search-results/#comments</comments>
		<pubDate>Sat, 10 Apr 2010 13:39:45 +0000</pubDate>
		<dc:creator>Walter Wimberly</dc:creator>
				<category><![CDATA[web technology]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Human-computer interaction]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[performance]]></category>
		<category><![CDATA[Search Engine Ranking]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[speed]]></category>
		<category><![CDATA[World Wide Web]]></category>

		<guid isPermaLink="false">http://blog.waltdesign.com/?p=245</guid>
		<description><![CDATA[Google announced this week that the speed of a page is now being considered as part of how they rank pages on a web site.  This has some people happy, others scrambling. There are a couple of things which need to be considered with this news. Google uses over 200 factors to &#8220;grade&#8221; a site, [...]


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<li><a href='http://blog.waltdesign.com/2008/08/search-engines/how-important-is-search-ranking/' rel='bookmark' title='Permanent Link: How important is search ranking?'>How important is search ranking?</a></li>
<li><a href='http://blog.waltdesign.com/2007/12/web-business/web-design-ranking/' rel='bookmark' title='Permanent Link: Getting Ranked in Google'>Getting Ranked in Google</a></li>
</ol>]]></description>
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<p>Google announced this week that the <a href="http://googlewebmastercentral.blogspot.com/2010/04/using-site-speed-in-web-search-ranking.html" target="_blank">speed of a page</a> is now being considered as part of how they rank pages on a web site.  This has some people happy, others scrambling.</p>
<p>There are a couple of things which need to be considered with this news.</p>
<ul>
<li><strong>Google uses over 200 factors to &#8220;grade&#8221; a site</strong>, determining where it should be placed in the search engine rankings. Adding 1 additional factor, unless it is a large factor should have little effect on the search results.</li>
<li>&#8220;<strong>All things being equal I would prefer to visit a fast loading site versus a slow one when I search for something</strong>&#8221; &#8211; the question is, what are the odds that all things are equal. They aren&#8217;t &#8211; so good, relevant content and links are still more important.</li>
<li><strong>Google launched the update a couple of weeks before the announcement.</strong> &#8211; And no one really noticed! This means that either, A) It&#8217;s not that big of a factor, or B) users had already identified the preferred site, and took the speed into effect, and helped Google rank the page by links, and content.</li>
</ul>
<p>Does this mean you shouldn&#8217;t worry about a site speed &#8211; of course not, but it does mean you shouldn&#8217;t worry about it. It also means it&#8217;s something to consider, as Google, as well as many other companies, have seen that &#8220;that when a site responds slowly, visitors spend less time there&#8221;. (<a href="http://googleresearch.blogspot.com/2009/06/speed-matters.html" target="_blank">source</a>)</p>
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<p>Related posts:<ol><li><a href='http://blog.waltdesign.com/2008/05/web-business/google-searches/' rel='bookmark' title='Permanent Link: Google fills out your search forms'>Google fills out your search forms</a></li>
<li><a href='http://blog.waltdesign.com/2008/08/search-engines/how-important-is-search-ranking/' rel='bookmark' title='Permanent Link: How important is search ranking?'>How important is search ranking?</a></li>
<li><a href='http://blog.waltdesign.com/2007/12/web-business/web-design-ranking/' rel='bookmark' title='Permanent Link: Getting Ranked in Google'>Getting Ranked in Google</a></li>
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		<item>
		<title>Today is Data Privacy Day</title>
		<link>http://feedproxy.google.com/~r/Waltdesigncom/~3/fAjB5I1rCPE/</link>
		<comments>http://blog.waltdesign.com/2010/01/walt-design-development/today-is-data-privacy-day-2/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 15:04:53 +0000</pubDate>
		<dc:creator>Walter Wimberly</dc:creator>
				<category><![CDATA[walt design and development]]></category>
		<category><![CDATA[Data privacy]]></category>
		<category><![CDATA[Data Privacy Day]]></category>
		<category><![CDATA[http://dataprivacyday2010.org]]></category>
		<category><![CDATA[Personal identification]]></category>
		<category><![CDATA[Privacy]]></category>

		<guid isPermaLink="false">http://blog.waltdesign.com/?p=242</guid>
		<description><![CDATA[I don&#8217;t know about you, but I&#8217;m always a bit paranoid with how much information is out there about me. Whether it comes from Credit Card receipts, or data stored on other people&#8217;s servers. Whether it is your information, or your customer&#8217;s, you should always mindful of how personal information is being used. This is [...]


Related posts:<ol><li><a href='http://blog.waltdesign.com/2008/02/web-analytics/analytics-improve-web-site-performance/' rel='bookmark' title='Permanent Link: Using your analytics data to improve web site performance'>Using your analytics data to improve web site performance</a></li>
<li><a href='http://blog.waltdesign.com/2007/09/web-development/protect-your-website-and-on-line-business/' rel='bookmark' title='Permanent Link: Protect your website (and on-line business)'>Protect your website (and on-line business)</a></li>
<li><a href='http://blog.waltdesign.com/2008/01/web-development/web-analytics-pages-time/' rel='bookmark' title='Permanent Link: More Metrics &#8211; Pages per Visit and Time on Site'>More Metrics &#8211; Pages per Visit and Time on Site</a></li>
</ol>]]></description>
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<p>I don&#8217;t know about you, but I&#8217;m always a bit paranoid with how much information is out there about me. Whether it comes from Credit Card receipts, or data stored on other people&#8217;s  servers.</p>
<p>Whether it is your information, or your customer&#8217;s, you should always mindful of how personal information is being used. This is the idea behind Data Privacy Day (<a href="http://dataprivacyday2010.org/" target="_blank">http://dataprivacyday2010.org/</a>).</p>
<p>Personal identifiable information (PII) while necessary to have in many businesses needs to be handled with care. Consider the following steps when working with your clients (and make sure the companies you work with have similar practices).</p>
<ul>
<li> Limit access of PII to only necessary individuals</li>
<li> Destroy PII documents after they are no longer needed for business or by law. (cross cut shredders, and secure deletion from the computer)</li>
<li>As a minimum format the hard drives of computers removed from service. (My mother works for a school which has computers donated periodically &#8211; you would be surprised what they find when the clean them up before they install them.)</li>
<li> Perform a security audit to see if any PII is located on unauthorized computers, then close the security holes. (<a href="http://www.dbdatafinder.com/" target="_blank">http://www.dbdatafinder.com/</a> is a link for an application which searches for Social Security Numbers and Credit Card Numbers in all different types of files)</li>
<li>Come up with a good password requirements guidelines for yourself and your business. (more on this later)</li>
</ul>
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<p>Related posts:<ol><li><a href='http://blog.waltdesign.com/2008/02/web-analytics/analytics-improve-web-site-performance/' rel='bookmark' title='Permanent Link: Using your analytics data to improve web site performance'>Using your analytics data to improve web site performance</a></li>
<li><a href='http://blog.waltdesign.com/2007/09/web-development/protect-your-website-and-on-line-business/' rel='bookmark' title='Permanent Link: Protect your website (and on-line business)'>Protect your website (and on-line business)</a></li>
<li><a href='http://blog.waltdesign.com/2008/01/web-development/web-analytics-pages-time/' rel='bookmark' title='Permanent Link: More Metrics &#8211; Pages per Visit and Time on Site'>More Metrics &#8211; Pages per Visit and Time on Site</a></li>
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		<item>
		<title>Happy Birthday Firefox!</title>
		<link>http://feedproxy.google.com/~r/Waltdesigncom/~3/mLGX4IFLXM8/</link>
		<comments>http://blog.waltdesign.com/2009/11/web-business/web-technology/happy-birthday-firefox/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 02:15:13 +0000</pubDate>
		<dc:creator>Walter Wimberly</dc:creator>
				<category><![CDATA[web technology]]></category>
		<category><![CDATA[Google Chrome]]></category>
		<category><![CDATA[HTML 5]]></category>
		<category><![CDATA[Internet Explorer]]></category>
		<category><![CDATA[Mozilla Firefox]]></category>

		<guid isPermaLink="false">http://blog.waltdesign.com/?p=237</guid>
		<description><![CDATA[Firefox turns five today. For some, they remember what the Web was like in 2004 &#8211; Internet Explorer 6 was the dominant browser, and had not been updates in 3 years, web technology was stagnating because of it. Now, browsers are faster, and doing more &#8211; new standards are coming out (HTML5, CSS3, AJAX libraries, [...]


Related posts:<ol><li><a href='http://blog.waltdesign.com/2008/06/search-engines/firefox-download-day/' rel='bookmark' title='Permanent Link: Firefox Download Day'>Firefox Download Day</a></li>
<li><a href='http://blog.waltdesign.com/2009/01/walt-design-development/firefox-browser/' rel='bookmark' title='Permanent Link: Browser Know How &#8211; Firefox'>Browser Know How &#8211; Firefox</a></li>
<li><a href='http://blog.waltdesign.com/2008/06/web-development/firefox-blocks-attack-site/' rel='bookmark' title='Permanent Link: Firefox Blocks Attack Site'>Firefox Blocks Attack Site</a></li>
</ol>]]></description>
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<p><a class="zem_slink" title="Firefox" rel="homepage" href="http://www.mozilla.com/en-US/firefox/">Firefox</a> <a href="http://www.spreadfirefox.com/5years/en-US/" target="_blank">turns five</a> today. For some, they remember <span>what the Web was like in 2004 &#8211; Internet Explorer 6 was the dominant browser, and had not been updates in 3 years, web technology was stagnating because of it.</span></p>
<p><span>Now, browsers are faster, and doing more &#8211; new standards are coming out (<a class="zem_slink" title="HTML 5" rel="wikipedia" href="http://en.wikipedia.org/wiki/HTML_5">HTML5</a>, CSS3, AJAX libraries, and more) &#8211; and while the techno-babble means little to many, it also means everything.  It means websites that can do more, and do it faster.</span></p>
<p><span>It has also heralded other browsers becoming more popular.  Five years ago, there was no <a class="zem_slink" title="Google Chrome" rel="wikipedia" href="http://en.wikipedia.org/wiki/Google_Chrome">Chrome</a> or Safari, now web surfers have options to surf the web &#8211; and the web is getting better because of it.<br />
</span></p>
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<p>Related posts:<ol><li><a href='http://blog.waltdesign.com/2008/06/search-engines/firefox-download-day/' rel='bookmark' title='Permanent Link: Firefox Download Day'>Firefox Download Day</a></li>
<li><a href='http://blog.waltdesign.com/2009/01/walt-design-development/firefox-browser/' rel='bookmark' title='Permanent Link: Browser Know How &#8211; Firefox'>Browser Know How &#8211; Firefox</a></li>
<li><a href='http://blog.waltdesign.com/2008/06/web-development/firefox-blocks-attack-site/' rel='bookmark' title='Permanent Link: Firefox Blocks Attack Site'>Firefox Blocks Attack Site</a></li>
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		<title>Does clean HTML lead to better Search Engine Rankings?</title>
		<link>http://feedproxy.google.com/~r/Waltdesigncom/~3/sC_7xfPKtYU/</link>
		<comments>http://blog.waltdesign.com/2009/09/web-business/web-technology/clean-html-equal-better-search-engine-rankings/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 13:00:28 +0000</pubDate>
		<dc:creator>Walter Wimberly</dc:creator>
				<category><![CDATA[web technology]]></category>
		<category><![CDATA[Authoring]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[HTML]]></category>
		<category><![CDATA[search engine optimization]]></category>

		<guid isPermaLink="false">http://blog.waltdesign.com/?p=229</guid>
		<description><![CDATA[I&#8217;ve seen numerous posts where people have claimed that good clean HTML leads to better SEO rankings. I&#8217;ve even talked about the lie that of the link between SEO and valid HTML. I&#8217;ve yet to see any studies done which verify this claim and in fact I&#8217;ve even seen evidence to the opposite effect being [...]


Related posts:<ol><li><a href='http://blog.waltdesign.com/2009/05/search-engines/correct-html-for-search-engine-rankings/' rel='bookmark' title='Permanent Link: Valid HTML Helps Search Engine Rankings &#8211; NOT!'>Valid HTML Helps Search Engine Rankings &#8211; NOT!</a></li>
<li><a href='http://blog.waltdesign.com/services/search-engine-optimization/' rel='bookmark' title='Permanent Link: Search Engine Optimization'>Search Engine Optimization</a></li>
<li><a href='http://blog.waltdesign.com/2010/04/web-business/web-technology/google-using-page-speed-as-a-ranking-factor-in-search-results/' rel='bookmark' title='Permanent Link: Google Using Page Speed as a Ranking Factor in Search Results'>Google Using Page Speed as a Ranking Factor in Search Results</a></li>
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<p>I&#8217;ve seen numerous posts where people have claimed that good clean HTML leads to better SEO rankings. I&#8217;ve even talked about the lie that of <a href="http://blog.waltdesign.com/2009/05/search-engines/correct-html-for-search-engine-rankings/">the link between SEO and valid HTML</a>.</p>
<p>I&#8217;ve yet to see any studies done which verify this claim and in fact I&#8217;ve even seen evidence to the opposite effect being true. I pointed out how in some competitive markets, the higher the ranking for the site the worse the validation recently in another post. This does not mean that poor code relates to higher rankings &#8211; just that valid HTML code doesn&#8217;t correlate to better rankings as some people would like to say, just like good clean code doesn&#8217;t mean the site will look better to visitors.</p>
<p>Matt Cutts recently did a <a href="http://www.youtube.com/watch?v=FPBACTS-tyg" target="_blank">short video</a> on why Google&#8217;s own code doesn&#8217;t validate. (video opens new window &#8211; not allowed to embed)</p>
<p>Now does this mean that you should only have your web designers write invalid code &#8211; not, but it does mean you shouldn&#8217;t waste unnecessary time on it either.</p>
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		<item>
		<title>More Browser Updates – Google’s Chrome</title>
		<link>http://feedproxy.google.com/~r/Waltdesigncom/~3/h1WthWLXrAU/</link>
		<comments>http://blog.waltdesign.com/2009/09/web-business/web-technology/browser-updates-googles-chrome/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 16:51:58 +0000</pubDate>
		<dc:creator>Walter Wimberly</dc:creator>
				<category><![CDATA[web technology]]></category>
		<category><![CDATA[chrome]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[web browser]]></category>

		<guid isPermaLink="false">http://blog.waltdesign.com/?p=227</guid>
		<description><![CDATA[About a year ago, Google release their own browser, Chrome.  They been hard at work updating it, wanting to take more of the browser market share. They built a good browser for power users, if you didn&#8217;t mind not having the extensions you&#8217;ve come to love and expect in Firefox. Well now they are adding [...]


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<p>About a year ago, Google release their own browser, Chrome.  They been hard at work updating it, wanting to take more of the browser market share.</p>
<p>They built a good browser for power users, if you didn&#8217;t mind not having the extensions you&#8217;ve come to love and expect in Firefox.</p>
<p>Well now they are adding some of those extensions as well as other improvements. Read the official release <a href="http://googleblog.blogspot.com/2009/09/google-chrome-after-year-sporting-new.html" target="_blank">here</a>.</p>
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<li><a href='http://blog.waltdesign.com/2008/09/web-business/web-technology/dont-bother-with-chrome/' rel='bookmark' title='Permanent Link: Why you shouldn&#8217;t bother with Chrome'>Why you shouldn&#8217;t bother with Chrome</a></li>
<li><a href='http://blog.waltdesign.com/2008/09/web-business/web-technology/why-you-should-use-chrome/' rel='bookmark' title='Permanent Link: Why you should use Chrome'>Why you should use Chrome</a></li>
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		<title>How Many People Use Other Browsers?</title>
		<link>http://feedproxy.google.com/~r/Waltdesigncom/~3/OtUiYK9ujkU/</link>
		<comments>http://blog.waltdesign.com/2009/09/walt-design-development/other-browser-usage/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 00:40:32 +0000</pubDate>
		<dc:creator>Walter Wimberly</dc:creator>
				<category><![CDATA[walt design and development]]></category>
		<category><![CDATA[Browser]]></category>
		<category><![CDATA[firefox]]></category>
		<category><![CDATA[Google Chrome]]></category>
		<category><![CDATA[Internet Explorer]]></category>
		<category><![CDATA[Mozilla Firefox]]></category>
		<category><![CDATA[Safari]]></category>
		<category><![CDATA[web browser]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://blog.waltdesign.com/?p=225</guid>
		<description><![CDATA[Recently I wrote about a company who designed their website solely for users of Internet Explorer. Most research shows that on a typical day 20% to 25% of all web visits occur with another browser (Firefox, Chrome, or Safari for example). And not allowing your site to be viewable in other browsers, is just like [...]


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<li><a href='http://blog.waltdesign.com/2008/09/web-business/google-owns-the-web-browser/' rel='bookmark' title='Permanent Link: Google owns the web (browser)'>Google owns the web (browser)</a></li>
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<p>Recently I wrote about a company who designed their website solely for users of Internet Explorer. Most research shows that on a typical day 20% to 25% of all web visits occur with another browser (<a class="zem_slink" title="Firefox" rel="homepage" href="http://www.mozilla.com/en-US/firefox/">Firefox</a>, <a class="zem_slink" title="Google Chrome" rel="homepage" href="http://www.google.com/chrome">Chrome</a>, or <a class="zem_slink" title="Safari (web browser)" rel="homepage" href="http://www.apple.com/safari/">Safari</a> for example). And not allowing your site to be viewable in other browsers, is just like it not allowing a customer in your store because of the type of car they drive.</p>
<p>Interesting research is being shown, that more and more users have multiple browsers installed on their computers, to the tune of <strong><a href="http://www.infoworld.com/d/applications/firefox-use-reaches-critical-mass-skype-reigns-in-im-049" target="_blank">Firefox is estimated to be on over 50% of all computers</a></strong>. Chrome is gaining popularity as well, and estimated to be on around 10% of all computers.</p>
<p>So make it easy for users to just use the browser they pick, and not have to switch to view your site.</p>
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<li><a href='http://blog.waltdesign.com/2008/09/web-business/google-owns-the-web-browser/' rel='bookmark' title='Permanent Link: Google owns the web (browser)'>Google owns the web (browser)</a></li>
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		<title>Would you send away 1 in 5 customers?</title>
		<link>http://feedproxy.google.com/~r/Waltdesigncom/~3/2veZE06vv1A/</link>
		<comments>http://blog.waltdesign.com/2009/09/web-business/browsers-how-customers-get-to-website/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 16:25:41 +0000</pubDate>
		<dc:creator>Walter Wimberly</dc:creator>
				<category><![CDATA[Business on the Web]]></category>
		<category><![CDATA[client]]></category>
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		<category><![CDATA[Internet Explorer]]></category>
		<category><![CDATA[web browser]]></category>
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		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://blog.waltdesign.com/?p=221</guid>
		<description><![CDATA[What would you do if you found out one of your best sales people was randomly turning away 1 out of every 5 people?  People who might have bought from you, but the salesperson  turned them away because of their own prejudices. Recently I was on a conference call with a client, and one of [...]


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<p>What would you do if you found out one of your best sales people was randomly turning away 1 out of every 5 people?  People who might have bought from you, but the salesperson  turned them away because of their own prejudices.</p>
<p>Recently I was on a conference call with a client, and one of the services he was using. We were trying to work through some issues  and during the discussion one of the issues that came up was that the services site was designed to <em>run in Internet Explorer only</em>.</p>
<p>I can understand if you are running an Intranet, inside a company where the browser is dictated by IT, but for a <em>public website</em>, you are essentially turning away 1 out of every 4 or 5 customers.</p>
<p>So I ask again could you imagine your  bank, grocery store, or gas station or your store randomly turning away 1 out of every 5 customers because they drove a mini-van instead of a car to get to the store? Of course not! That salesperson should and probably would be fired for such foolishness!</p>
<p><strong>Web browsers are like cars in many ways.</strong> They are the vehicle which your customer uses to get to your website. Just because Internet Explorer holds 80% of the market share, doesn&#8217;t mean that it should be the only browser you allow your customers to use. <em>Your site should be designed to work with all modern browsers &#8211; and if it doesn&#8217;t you should fire your web designer.</em></p>
<p>(Note: names withheld to protect the guilty.)</p>
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<li><a href='http://blog.waltdesign.com/2008/05/search-engines/adobe-dreamweaver-4-beta/' rel='bookmark' title='Permanent Link: Treat your past customers carefully'>Treat your past customers carefully</a></li>
<li><a href='http://blog.waltdesign.com/2008/08/web-business/preparing-your-customers-for-change/' rel='bookmark' title='Permanent Link: Preparing your customers for change'>Preparing your customers for change</a></li>
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		<title>New finished project</title>
		<link>http://feedproxy.google.com/~r/Waltdesigncom/~3/uxfMMd7I7CM/</link>
		<comments>http://blog.waltdesign.com/2009/09/web-business/summe-finished-project/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 16:29:25 +0000</pubDate>
		<dc:creator>Walter Wimberly</dc:creator>
				<category><![CDATA[Business on the Web]]></category>
		<category><![CDATA[client]]></category>
		<category><![CDATA[on-line business]]></category>
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		<category><![CDATA[wedding]]></category>

		<guid isPermaLink="false">http://blog.waltdesign.com/?p=219</guid>
		<description><![CDATA[This summer I&#8217;ve been working on several projects with two of them being very large.  Well I just finished the first large project, Our Wedding Circle. Built using an existing framework, so it should be easier to maintain, there is also large sections of custom code and several key updates. The updates, allow for, as [...]


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<p>This summer I&#8217;ve been working on several projects with two of them being very large.  Well I just finished the first large project, <a href="http://www.ourweddigncircle.com/" target="_blank">Our Wedding Circle</a>. Built using an existing framework, so it should be easier to maintain, there is also large sections of custom code and several key updates.</p>
<p>The updates, allow for, as all websites should:</p>
<ul>
<li>easier administration to add/update/and disable users,</li>
<li>faster searching for users than before,</li>
<li>more optimized database structure, and</li>
<li>improved findability for search engines, so it should rank higher than it&#8217;s predecessor.</li>
</ul>
<p>The client brought me their ideas, and I worked with them and showed them some others things which could be done to make managing a site of their size more manageable.</p>
<p>The site is huge already with many wedding vendors from all over the US, indexed by location and category and is growing daily. Sites have to designed with growth in mind, or they will fail, and this site is a perfect example of one which is growing as it should.</p>
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<li><a href='http://blog.waltdesign.com/2009/02/walt-design-development/updating-any-occasion-photography/' rel='bookmark' title='Permanent Link: Updating the Any Occasion Photography website'>Updating the Any Occasion Photography website</a></li>
<li><a href='http://blog.waltdesign.com/2007/12/web-business/web-design-ranking/' rel='bookmark' title='Permanent Link: Getting Ranked in Google'>Getting Ranked in Google</a></li>
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		<title>ARC Loans and Opportunities</title>
		<link>http://feedproxy.google.com/~r/Waltdesigncom/~3/59Gs6ydo-RI/</link>
		<comments>http://blog.waltdesign.com/2009/06/web-business/arc-loans-and-opportunities/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 20:55:45 +0000</pubDate>
		<dc:creator>Walter Wimberly</dc:creator>
				<category><![CDATA[Business on the Web]]></category>
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		<guid isPermaLink="false">http://blog.waltdesign.com/?p=216</guid>
		<description><![CDATA[The government will be starting back the ARC loans (more info) which will given struggling businesses up to $35,000 to borrow interest free. ARC loans are supposed to help the small businesses which are stuggling due to the economy and thus the fact that there are fewer customers, and the customers are buying less.  ARC [...]


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<p>The government will be starting back the ARC loans (<a title="CNN Money" href="http://money.cnn.com/2009/06/08/smallbusiness/arc_emergency_small_business_loans.smb/index.htm?section=money_smbusiness" target="_blank">more info</a>) which will given struggling businesses up to $35,000 to borrow interest free.</p>
<p>ARC loans are supposed to help the small businesses which are stuggling due to the economy and thus the fact that there are fewer customers, and the customers are buying less.  <strong>ARC loans are to help bridge that gap in income, and help you remain solvent while looking for new opportunities.</strong></p>
<p>Many businesses are turning to the Internet to find new customers, but they are sure how.  Evidence of that is the fact that 90% of small and medium businesses quit using pay-per-click and related on-line ads <em>after only 6 months</em>. If you want to use your ARC funds to help you expand your business, you need to work with someone who specializes in small businesses.</p>
<p>This is because many business owners, while excellent at what they do, do not know how to properly set up and run their website, and many web designers, don&#8217;t know how to help clients once the website is launched.  I work exclusively with small businesses to help them be successful, often staying with them months after the launch to make sure the website is doing what it needs to do to help them be successful in getting new customers.</p>
<p>Likewise, some companies try to work with anyone, small, medium, and large, and they treat them all the same.  I only work with small businesses and I am a small business, so I understand the need to be quick to change, cost effective, and how to create that personal experience on-line.</p>
<p>If you need, I can help your business make more money on-line through my experince in <strong>Search Engine Optimization</strong>, <strong>website optimization</strong> (both speed and customer experience), <strong>pay-per-click campaigns</strong>, and more.  <a title="contact walt design" href="http://www.waltdesign.com/contact-walt-design.php">Contact me</a> if you need help.</p>
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		<title>Valid HTML Helps Search Engine Rankings – NOT!</title>
		<link>http://feedproxy.google.com/~r/Waltdesigncom/~3/xIDnKiR_6qw/</link>
		<comments>http://blog.waltdesign.com/2009/05/search-engines/correct-html-for-search-engine-rankings/#comments</comments>
		<pubDate>Mon, 18 May 2009 01:22:41 +0000</pubDate>
		<dc:creator>Walter Wimberly</dc:creator>
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		<guid isPermaLink="false">http://blog.waltdesign.com/?p=213</guid>
		<description><![CDATA[Image via Wikipedia There are lots of interesting theories out there about how one can get there site to rank better in search engines. Unfortunately much of this advice, while it would make since, is wrong. One example is that correct, valid HTML code is important for search engines to read your website, and thus [...]


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<p>There are lots of interesting theories out there about how one can get there site to rank better in search engines. Unfortunately much of this advice, while it would make since, is wrong.</p>
<p>One example is that correct, <strong>valid HTML code</strong> is important for search engines to read your website, and thus for you rank highly.</p>
<p>This makes sense for several reasons:</p>
<ul>
<li>bad code may not be read by a search engine as it doesn&#8217;t know what it sees,</li>
<li>search engines want to promote good code, to clean the web of garbage, or even</li>
<li>bad coding appears unprofessional, and therefore is likely to be web spam/fraudulent/etc.</li>
</ul>
<p>Unfortunately, there is little evidence that any of these statements are true.</p>
<p>First, lets consider that it is estimated that over 99% of the web is made up on invalid HTML code [<a href="http://www.webmasterworld.com/redirect.cgi?f=21&amp;d=6367&amp;url=http://www.ub.uib.no/elpub/2001/h/413001/" target="_blank">source</a>]. If this is the case, could you imagine being the search engine which cannot read those pages, or which pages you would be able to read. A search engine which only searched valid HTML pages would find so little, that no one would really use it.</p>
<p>Search engines, while many do claim they want to promote good clean HTML pages, also realize <strong>search engines need to </strong><strong>promote finding appropriate information on the web</strong>. While a web designed might find valid HTML important, the common user is more interested in finding out about the new digital camera, how to download a ring tone to his phone, or other related information.</p>
<p>Of course the proof is in the pudding, as they say. So I took several random search queries.  If the given hypothesis is true, then the top search engine rankings will have clean, or nearly clean code.</p>
<p>The first item I searched for was &#8220;shoes&#8221;. The top three results, in order was:</p>
<ul>
<li>Shoes.Com &#8211; has <strong>253 errors and 124 warnings</strong> on there homepage [<a href="http://validator.w3.org/check?verbose=1&amp;uri=http%3A%2F%2Fwww.shoes.com%2F" target="_blank">source</a>]</li>
<li>Zappos.com &#8211; has <strong>144 errors and 101 warnings</strong> [<a href="http://validator.w3.org/check?verbose=1&amp;uri=http%3A%2F%2Fwww.zappos.com%2F" target="_blank">source</a>]</li>
<li>payless.com/store/ &#8211; has <strong>81 errors and 22 warnings</strong> [<a href="http://validator.w3.org/check?verbose=1&amp;uri=http%3A%2F%2Fwww.payless.com%2Fstore%2F" target="_blank">source</a>]</li>
</ul>
<p>I also checked two other popular search terms &#8220;travel&#8221;, (expedia.com with 154 Errors and 194 warnings [<a href="http://validator.w3.org/check?verbose=1&amp;uri=http%3A%2F%2Fwww.expedia.com%2F" target="_blank">source</a>]) and doctor (webmd.com/physician_finder/ with  101 Errors and 32 warnings [<a href="http://validator.w3.org/check?verbose=1&amp;uri=http%3A%2F%2Fdoctor.webmd.com%2Fphysician_finder%2Fhome.aspx%3Fsponsor%3Dcore" target="_blank">source</a>]).</p>
<p>Given that these are popular search terms, one would think that search engines code find plenty of valid HTML webpages. However, it decides to rank these.  And as you can see with the shoes examples, the further down in the search results you went, the &#8220;better&#8221; the web page.  So, based upon this basic information, I would have to say that<strong> any boost a search engine gives you based upon valid HTML code is limited or more likely imaginary</strong>.</p>
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<td style="border: 1px solid gray; padding: 2px; background: #f0f0f0 none repeat scroll 0% 0%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; color: darkgreen; font-family: Tahoma; font-size: 7pt; font-weight: bold; white-space: nowrap;"><img style="vertical-align: middle;" src="http://www.google.com/favicon.ico" alt="" width="12" height="12" /> I: <a style="color: blue; font-family: Tahoma; font-size: 7pt; font-weight: bold; text-decoration: underline;" title="Google index" href="javascript:{}">wait&#8230;</a></td>
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<td style="border: 1px solid gray; padding: 2px; background: #f0f0f0 none repeat scroll 0% 0%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; color: darkgreen; font-family: Tahoma; font-size: 7pt; font-weight: bold; white-space: nowrap;"><a style="color: blue; font-family: Tahoma; font-size: 7pt; font-weight: bold; text-decoration: underline;" title="Sitemap.xml" href="javascript:{}">wait&#8230;</a></td>
<td style="border: 1px solid gray; padding: 2px; background: #f0f0f0 none repeat scroll 0% 0%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; color: darkgreen; font-family: Tahoma; font-size: 7pt; font-weight: bold; white-space: nowrap;"><img style="vertical-align: middle;" src="http://www.semrush.com/favicon.ico" alt="" width="12" height="12" /> Rank: <a style="color: blue; font-family: Tahoma; font-size: 7pt; font-weight: bold; text-decoration: underline;" title="SEMRush Rank" href="javascript:{}">wait&#8230;</a></td>
<td style="border: 1px solid gray; padding: 2px; background: #f0f0f0 none repeat scroll 0% 0%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; color: darkgreen; font-family: Tahoma; font-size: 7pt; font-weight: bold; white-space: nowrap;"><img style="vertical-align: middle;" src="http://www.semrush.com/favicon.ico" alt="" width="12" height="12" /> Traffic: <a style="color: blue; font-family: Tahoma; font-size: 7pt; font-weight: bold; text-decoration: underline;" title="SEMRush SE Traffic" href="javascript:{}">wait&#8230;</a></td>
<td style="border: 1px solid gray; padding: 2px; background: #f0f0f0 none repeat scroll 0% 0%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; color: darkgreen; font-family: Tahoma; font-size: 7pt; font-weight: bold; white-space: nowrap;"><img style="vertical-align: middle;" src="http://www.semrush.com/favicon.ico" alt="" width="12" height="12" /> Price: <a style="color: blue; font-family: Tahoma; font-size: 7pt; font-weight: bold; text-decoration: underline;" title="SEMRush SE Traffic price" href="javascript:{}">wait&#8230;</a></td>
<td style="border: 1px solid gray; padding: 2px; background: #f0f0f0 none repeat scroll 0% 0%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; color: darkgreen; font-family: Tahoma; font-size: 7pt; font-weight: bold; white-space: nowrap;"><img style="vertical-align: middle;" src="http://siteanalytics.compete.com/favicon.ico" alt="" width="12" height="12" /> C: <a style="color: blue; font-family: Tahoma; font-size: 7pt; font-weight: bold; text-decoration: underline;" title="Compete Rank" href="javascript:{}">wait&#8230;</a></td>
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<p>Does this mean we shouldn&#8217;t develop valid HTML websites? NO!</p>
<p>Instead, look at developing content which a search engine wants to see. I assume that if my browsers can read it, the major search engines can read it. We should develop new code to be valid, but not worry about fixing old code if it is working. There are clearly other things that we can do to make our sites more search engine friendly.</p>
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<li><a href='http://blog.waltdesign.com/services/search-engine-optimization/' rel='bookmark' title='Permanent Link: Search Engine Optimization'>Search Engine Optimization</a></li>
<li><a href='http://blog.waltdesign.com/2008/07/walt-design-development/search-engines-and-flash-files/' rel='bookmark' title='Permanent Link: Search Engines and Flash Files'>Search Engines and Flash Files</a></li>
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		<title>Optimize Your Site For More Sales</title>
		<link>http://feedproxy.google.com/~r/Waltdesigncom/~3/ki08AVr9JHY/</link>
		<comments>http://blog.waltdesign.com/2009/05/walt-design-development/optimize-your-site-get-more-sales/#comments</comments>
		<pubDate>Mon, 11 May 2009 13:34:14 +0000</pubDate>
		<dc:creator>Walter Wimberly</dc:creator>
				<category><![CDATA[Business on the Web]]></category>
		<category><![CDATA[walt design and development]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Lead generation]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Web page]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://blog.waltdesign.com/?p=205</guid>
		<description><![CDATA[Previously, I&#8217;ve talked about optimizing your website to improve how fast it loads.  This not only improves the perception of your site, but also how likely it is for people to stay and make a purchase, or request more information. Optimizing your site for sales isn&#8217;t as easy as optimizing your site for speed. When [...]


Related posts:<ol><li><a href='http://blog.waltdesign.com/2008/07/web-development/optimize-your-site-for-more-users/' rel='bookmark' title='Permanent Link: Optimize your site for more users'>Optimize your site for more users</a></li>
<li><a href='http://blog.waltdesign.com/2008/03/web-design/optimize-page-for-ad-word-place/' rel='bookmark' title='Permanent Link: Optimize your pages for better Pay-Per-Click placement'>Optimize your pages for better Pay-Per-Click placement</a></li>
<li><a href='http://blog.waltdesign.com/2007/12/walt-design-development/how-im-updating-my-site/' rel='bookmark' title='Permanent Link: How I&#8217;m updating my site'>How I&#8217;m updating my site</a></li>
</ol>]]></description>
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<p>Previously, I&#8217;ve talked about optimizing your website to improve how fast it loads.  This not only improves the perception of your site, but also how likely it is for people to stay and make a purchase, or request more information.</p>
<p><em>Optimizing your site for sales isn&#8217;t as easy as optimizing your site for speed. </em> When we want to increase speed we know many ways to improve the performance.  We can modify files to be smaller, have files load in a different order, move the server to a faster computer, etc.</p>
<p>However, modifying your site to increase it&#8217;s sales requires knowing your users and testing assumptions.</p>
<p>Recently I was helping a client test her website to get more conversions. While using the same traffic gathering methods previously used, she noticed  <strong>a whopping 500% improvement in lead generation during the first month alone.</strong> Another client saw improvements of over 40%.</p>
<p><strong>So what do you change?</strong></p>
<p>There are several things which you can easily change to find improvements.</p>
<ul>
<li><strong>Improve your site speed</strong> &#8211; whie not directly related, Google  notices a 20% drop in usage for every half a second slower their web page is.  If your users leave early, they cannot buy from you, or contact you for more information.</li>
<li><strong>Change headers</strong> &#8211; the client who noticed a 500% improvement, tried three different headers. Her original, and 2 new headers on the conversion page. One header did worse, and was pulled half way through the test, the other blew the first out of the water.</li>
<li><strong>Change images </strong>- pictures can tell a thousand words -  so picking the right one is important. The client with a 40% improvement got it from picking the right images to let his customers know about additional items for sale.</li>
</ul>
<p>There are of course others, such as the <strong>call to action</strong>, <strong>guarantees</strong>, <strong>opening paragraphs</strong>, etc. When you test these, you can see improvements in how much and how often you sell.</p>
<p>If you need help with optimizing your site, <a title="contact walt design" href="http://www.waltdesign.com/contact-walt-design.php">contact me</a> and we can start working on your site.</p>
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<li><a href='http://blog.waltdesign.com/2008/03/web-design/optimize-page-for-ad-word-place/' rel='bookmark' title='Permanent Link: Optimize your pages for better Pay-Per-Click placement'>Optimize your pages for better Pay-Per-Click placement</a></li>
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		<title>How Fast Is Your Website?</title>
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		<comments>http://blog.waltdesign.com/2009/05/walt-design-development/how-fast-is-your-website/#comments</comments>
		<pubDate>Sat, 02 May 2009 01:32:42 +0000</pubDate>
		<dc:creator>Walter Wimberly</dc:creator>
				<category><![CDATA[walt design and development]]></category>
		<category><![CDATA[Firebug]]></category>
		<category><![CDATA[firefox]]></category>
		<category><![CDATA[Web Design]]></category>
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		<category><![CDATA[yahoo]]></category>
		<category><![CDATA[YSlow]]></category>

		<guid isPermaLink="false">http://blog.waltdesign.com/?p=210</guid>
		<description><![CDATA[Image by zerok via Flickr Yahoo recently updated one of their tools for grading and optimizing websites.  It&#8217;s called YSlow, and it checks your site for several different decisions and tools which you (or your web designer) may have implemented. YSlow is an add on to the Firebug tool which is a Firefox extension &#8211; [...]


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<li><a href='http://blog.waltdesign.com/services/website-optimization/' rel='bookmark' title='Permanent Link: Website Optimization'>Website Optimization</a></li>
<li><a href='http://blog.waltdesign.com/2009/04/walt-design-development/optimize-your-website-for-speed/' rel='bookmark' title='Permanent Link: Optimize Your Website For Speed'>Optimize Your Website For Speed</a></li>
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<dl class="wp-caption alignright" style="width: 250px;">
<dt class="wp-caption-dt"><a href="http://www.flickr.com/photos/17125525@N00/127873383"><img title="FireBug extension for Firefox" src="http://farm1.static.flickr.com/55/127873383_4b9632e5de_m.jpg" alt="FireBug extension for Firefox" width="240" height="163" /></a></dt>
<dd class="wp-caption-dd zemanta-img-attribution" style="font-size: 0.8em;">Image by <a href="http://www.flickr.com/photos/17125525@N00/127873383">zerok</a> via Flickr</dd>
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<p>Yahoo recently updated one of their tools for grading and optimizing websites.  It&#8217;s called <a class="zem_slink" title="YSlow" rel="homepage" href="http://developer.yahoo.com/yslow/">YSlow</a>, and it checks your site for several different decisions and tools which you (or your web designer) may have implemented.</p>
<p>YSlow is an add on to the Firebug tool which is a <a class="zem_slink" title="Firefox" rel="homepage" href="http://www.mozilla.com/en-US/firefox/">Firefox</a> extension &#8211; so at this point, you can&#8217;t run it in any other browser, however both Firefox and Firebug are free tools so there is no cost to you other than time.</p>
<p>YSlow is nice because it rates things on a scale of A to F, for each of numerous categories.  It also gives a numeric score for the overall grade. By having it calculate where the biggest improvements could come from &#8211; it lets you quickly find areas to optimize. With the previous version, I took one website which had a horrible score of 18 (out of 100), and in an afternoon with some minor changes, brought it up to a 32.</p>
<p>Other websites I&#8217;ve taken from a 55-60 range and gotten them into the 80s &#8211; usually within just a few days, depending upon the complexity of the site.</p>
<p>Users perceive your site partially in how fast it responds &#8211; so the faster your site, the more likely they are to make purchases or other related decisions, so optimizing your site&#8217;s speed can be very important to the health of your site.</p>
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<li><a href='http://blog.waltdesign.com/services/website-optimization/' rel='bookmark' title='Permanent Link: Website Optimization'>Website Optimization</a></li>
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		<title>Optimize Your Website For Speed</title>
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		<pubDate>Fri, 24 Apr 2009 01:06:38 +0000</pubDate>
		<dc:creator>Walter Wimberly</dc:creator>
				<category><![CDATA[walt design and development]]></category>
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		<guid isPermaLink="false">http://blog.waltdesign.com/?p=85</guid>
		<description><![CDATA[Image by tirebiterz via Flickr How do you increase the speed and response of your web site? Good question. We&#8217;ve talked about it some in the past, but the people at Inside CRM have provided a list of 50 items. While this can help with the loading of your site, it also takes someone who [...]


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</ol>]]></description>
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<dt class="wp-caption-dt"><a href="http://www.flickr.com/photos/73624856@N00/250529261"><img title="Flame Car Drag Racing" src="http://farm1.static.flickr.com/96/250529261_c1a029e6be_m.jpg" alt="Flame Car Drag Racing" /></a></dt>
<dd class="wp-caption-dd zemanta-img-attribution" style="font-size: 0.8em;">Image by <a href="http://www.flickr.com/photos/73624856@N00/250529261">tirebiterz</a> via Flickr</dd>
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<p>How do you increase the speed and response of your web site?  Good question.  We&#8217;ve talked about it some in the past, but the people at Inside CRM have provided a <a href="http://www.insidecrm.com/features/webmaster-turbo-kit-042108/" target="_blank">list of 50 items</a>.</p>
<p>While this can help with the loading of your site, it also takes someone who knows how to implement these changes. One other thing to check on is how will this affect the other aspects of your web site?  For example:</p>
<ul type="disc">
<li><strong>Will      modifying your web site affect how users use your site?</strong> The <a class="zem_slink" title="Usability" rel="wikipedia" href="http://en.wikipedia.org/wiki/Usability" target="_blank">usability</a> of your site will directly      affect how effective your site is in getting sales or leads. Granted, the      speed of your site directly relates to your site&#8217;s usability, but it is      only one part of many that make up your usability. Especially since some of the efforts is in reducing image use &#8211; which might be very important to your site.</li>
<li><strong>Will      your modifications affect your search engine optimization for better or      worse?</strong> Generally a site should      receive anywhere from 35-80% of their <a class="zem_slink" title="Web traffic" rel="wikipedia" href="http://en.wikipedia.org/wiki/Web_traffic" target="_blank">traffic</a> from a search engine.  If you negatively effect your search      engine optimization, you could seriously hurt your ability to be found      on-line. So always consult your search engine specialist first.Recently Online Marketing Blog <a href="http://www.toprankblog.com/2008/05/site-redesign-seo/" target="_blank">wrote</a> about needing to talk to your search engine person first. You don&#8217;t want to make a change to your site, which makes if faster, but harder to be found in the search engines.</li>
</ul>
<p>If you don&#8217;t have someone to advise you on <a href="http://www.waltdesign.com/services/services-search-engine-optimization.php">search engine optimization</a> or <a title="Learn more about website usability" href="http://www.waltdesign.com/services/services_Usability.php">website usability</a> <a title="Contact Walt Design and Development" href="http://www.waltdesign.com/contact-walt-design.php">contact me</a>, and I&#8217;ll help you out. I have over 10 years of experience in optimizing websites to get them to run faster for you.</p>
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<li><a href='http://blog.waltdesign.com/2009/05/walt-design-development/optimize-your-site-get-more-sales/' rel='bookmark' title='Permanent Link: Optimize Your Site For More Sales'>Optimize Your Site For More Sales</a></li>
<li><a href='http://blog.waltdesign.com/2008/03/web-design/optimize-page-for-ad-word-place/' rel='bookmark' title='Permanent Link: Optimize your pages for better Pay-Per-Click placement'>Optimize your pages for better Pay-Per-Click placement</a></li>
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		<item>
		<title>How fast do changes take affect online?</title>
		<link>http://feedproxy.google.com/~r/Waltdesigncom/~3/wdxmJpsBFnA/</link>
		<comments>http://blog.waltdesign.com/2009/04/walt-design-development/speed-of-change-online/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 03:43:05 +0000</pubDate>
		<dc:creator>Walter Wimberly</dc:creator>
				<category><![CDATA[walt design and development]]></category>
		<category><![CDATA[php]]></category>
		<category><![CDATA[Web hosting service]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://blog.waltdesign.com/?p=203</guid>
		<description><![CDATA[Image via Wikipedia People often want to know how fast to changes occur on-line.  They may be used to traditional print advertisign, such as newspaper and magazine, in which changes to an ad might take weeks or months to be seen. Even worse, consider wanting to change some text in your phone book ad.  If [...]


Related posts:<ol><li><a href='http://blog.waltdesign.com/2009/05/walt-design-development/how-fast-is-your-website/' rel='bookmark' title='Permanent Link: How Fast Is Your Website?'>How Fast Is Your Website?</a></li>
<li><a href='http://blog.waltdesign.com/services/web-design/' rel='bookmark' title='Permanent Link: Web Design'>Web Design</a></li>
<li><a href='http://blog.waltdesign.com/2009/05/walt-design-development/optimize-your-site-get-more-sales/' rel='bookmark' title='Permanent Link: Optimize Your Site For More Sales'>Optimize Your Site For More Sales</a></li>
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<p>People often want to know how fast to changes occur on-line.  They may be used to traditional print advertisign, such as newspaper and magazine, in which changes to an ad might take weeks or months to be seen.</p>
<p>Even worse, consider wanting to change some text in your phone book ad.  If you see an error (imagine a wrong phone number), or want to make a change the week your book comes out, it will take a twelve long months to update your ad.</p>
<p>On-line, <strong>things <em>can </em>occur much faster</strong>. We can see errors and correct them at almost the same instant. We can try different lines of text in an ad, or add in products to our catalogs.</p>
<p>Recently, I was working with a client updating their website. They wanted to add a new package to their offerings on-line. They contacted me that morning, I made the change to the website the same day (which is fairly typical of minor changes to a site such as some text, or a new product or service) and within 5 minutes of posting it to the web server, the client had a request for the new service package. You can&#8217;t get that quick of turn around in any medium other than the web.</p>
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		<title>Saving Money with SEO</title>
		<link>http://feedproxy.google.com/~r/Waltdesigncom/~3/hetLSZ06GKc/</link>
		<comments>http://blog.waltdesign.com/2009/03/web-business/saving-money-with-seo/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 02:45:16 +0000</pubDate>
		<dc:creator>Walter Wimberly</dc:creator>
				<category><![CDATA[Business on the Web]]></category>
		<category><![CDATA[google]]></category>
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		<category><![CDATA[search engine optimization]]></category>
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		<guid isPermaLink="false">http://blog.waltdesign.com/?p=198</guid>
		<description><![CDATA[SEO (Search Engine Optimization) is a way for your company to get new visitors by using search engines like Google, Yahoo, and MSN Live Search. Some people will say that they don&#8217;t like to spend money on SEO, because who knows how much money they are spending, and can they get any return on their [...]


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<p>SEO (Search Engine Optimization) is a way for your company to get new visitors by using search engines like Google, Yahoo, and MSN Live Search. Some people will say that they don&#8217;t like to spend money on SEO, because who knows how much money they are spending, and can they get any return on their investment (ROI) for their optimization. Some people even wonder if SEO works at all, saying it is nothing more than 21st century snake oil.</p>
<p>Well I&#8217;ve never thought so. When I set up an SEO campaign, one of the things I do, is also set up some form of  <strong>website tracking</strong>. I want to be able to show the change in website traffic. I will use other tools to show where a site ranks for given keywords, and how many times those key words and phrases are used to find the site.</p>
<p>I send this information to clients because I want to show them what I do, and how it affects their websites, and business. Sometimes, as sites slowly start to rank better over the course of several months, the changes might mean that they don&#8217;t recognize the change.</p>
<div id="attachment_201" class="wp-caption alignright" style="width: 410px"><a href="http://blog.waltdesign.com/wp-content/uploads/2009/03/seo-savings.png"><img class="size-full wp-image-201" title="seo-savings" src="http://blog.waltdesign.com/wp-content/uploads/2009/03/seo-savings.png" alt="client saves $25000 per year by optimizing his site for Google" width="400" height="324" /></a><p class="wp-caption-text">client saves $25000 per year by optimizing his site for Google</p></div>
<p>All this is good, but when going through several tools I use, I found something more interesting for a customer.  I found a tool on-line which estimates what they save each month by ranking organically (coming up in the regular search listing) compared to if they had to buy those visitors using a pay-per-click type of advertising. See a small sample of this report on the right.</p>
<p>Turns out he is saving approximately $2100 per month, <strong>over $25000 per year</strong>, with how he ranked organically in Google alone. (This doesn&#8217;t include savings to be found with other web search tools, such as Yahoo, MSN Live Search, etc.) Now this was a report he could understand.</p>
<p>This customer is a small company, in a niche market, and so they don&#8217;t get a lot of traffic (several hundred visitors a day on average), so this ends up be a huge savings to them. Of course in our current economy, any savings can be viewed as good savings.</p>
<p>From now this will be part of the standard reports I send people when I work on search engine optimization for clients.</p>
<p>If you are interested in expanding the reach of your website through search engine optimization, saving money on pay-per-click campaigns, or even finding out about how well your website is performing, please <a title="Contact Walt Design and Development" href="http://www.waltdesign.com/contact-walt-design.php">contact walt design and development</a> for more information.</p>
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<li><a href='http://blog.waltdesign.com/2008/07/walt-design-development/search-engines-and-flash-files/' rel='bookmark' title='Permanent Link: Search Engines and Flash Files'>Search Engines and Flash Files</a></li>
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		<title>Compliments Can Come From Odd Places</title>
		<link>http://feedproxy.google.com/~r/Waltdesigncom/~3/kNswg4rB47w/</link>
		<comments>http://blog.waltdesign.com/2009/03/walt-design-development/compliments-from-odd-places/#comments</comments>
		<pubDate>Mon, 23 Mar 2009 12:57:31 +0000</pubDate>
		<dc:creator>Walter Wimberly</dc:creator>
				<category><![CDATA[walt design and development]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://blog.waltdesign.com/?p=196</guid>
		<description><![CDATA[The best compliments come from people you&#8217;d never expect them. Recently, for one of my clients, I was looking at some of his competitors. I wanted to get a feel for what they were doing, and see how my client compared. One of them has on their site &#8220;No, we do not have a fancy [...]


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<li><a href='http://blog.waltdesign.com/2007/09/walt-design-development/avoid-a-lack-of-service/' rel='bookmark' title='Permanent Link: Avoid a lack of service'>Avoid a lack of service</a></li>
<li><a href='http://blog.waltdesign.com/2007/09/web-development/the-three-things-that-make-up-a-website-part-ii/' rel='bookmark' title='Permanent Link: The three things that make up a website &#8211; Part II'>The three things that make up a website &#8211; Part II</a></li>
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<p>The best compliments come from people you&#8217;d never expect them.</p>
<p>Recently, for one of my clients, I was looking at some of his competitors. I wanted to get a feel for what they were doing, and see how my client compared.</p>
<p>One of them has on their site &#8220;<em>No, we do not have a fancy drop-down program that lets you choose from our other showcase designs and mix and match. That would cost lots of money</em>&#8220;. Well when looking at the competition field, he is clearly referencing the <a href="http://www.showcasestogo.com/jewelry-display-case/custom-showcase.php" target="_blank">Options Showcase</a> page for my client.</p>
<p>The fact of the matter is, while I try to provide sites that look expensive, they often are not. The feature is fancy but not expensive compared to the returns on having a well developed website, and the income it can generate for you.</p>
<p>So I&#8217;ll take the compliment, and if you want a website that looks expensive, but isn&#8217;t necessarily so, <a href="http://www.waltdesign.com/contact-walt-design.php">let me know</a>.</p>
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<p>Related posts:<ol><li><a href='http://blog.waltdesign.com/2009/02/walt-design-development/what-ive-been-working-on/' rel='bookmark' title='Permanent Link: What I&#8217;ve Been Working On'>What I&#8217;ve Been Working On</a></li>
<li><a href='http://blog.waltdesign.com/2007/09/walt-design-development/avoid-a-lack-of-service/' rel='bookmark' title='Permanent Link: Avoid a lack of service'>Avoid a lack of service</a></li>
<li><a href='http://blog.waltdesign.com/2007/09/web-development/the-three-things-that-make-up-a-website-part-ii/' rel='bookmark' title='Permanent Link: The three things that make up a website &#8211; Part II'>The three things that make up a website &#8211; Part II</a></li>
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		<title>Conference Speaking</title>
		<link>http://feedproxy.google.com/~r/Waltdesigncom/~3/BzwQX_L4FHc/</link>
		<comments>http://blog.waltdesign.com/2009/03/walt-design-development/conference-speaking/#comments</comments>
		<pubDate>Sat, 14 Mar 2009 02:51:12 +0000</pubDate>
		<dc:creator>Walter Wimberly</dc:creator>
				<category><![CDATA[walt design and development]]></category>
		<category><![CDATA[Electronic learning]]></category>
		<category><![CDATA[Free]]></category>
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		<guid isPermaLink="false">http://blog.waltdesign.com/?p=194</guid>
		<description><![CDATA[This week I had a chance to spend a few days at the eLearning Guild&#8217;s Annual Gathering &#8211; immensely enjoyed it by the way. It combined two of the things I really enjoy &#8211; education/training and technology. I gave a session on Free and Low Cost Tools for Developing eLearning Content. In the current economy [...]


Related posts:<ol><li><a href='http://blog.waltdesign.com/about/' rel='bookmark' title='Permanent Link: About Walt Design and Development'>About Walt Design and Development</a></li>
<li><a href='http://blog.waltdesign.com/2007/07/walt-design-development/walt-design-development-blog/' rel='bookmark' title='Permanent Link: Welcome to the Walt Design &#038; Development blog'>Welcome to the Walt Design &#038; Development blog</a></li>
<li><a href='http://blog.waltdesign.com/2008/01/walt-design-development/bounce-rate-survey/' rel='bookmark' title='Permanent Link: bounce rate survey'>bounce rate survey</a></li>
</ol>]]></description>
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<p>This week I had a chance to spend a few days at the eLearning Guild&#8217;s Annual Gathering &#8211; immensely enjoyed it by the way. It combined two of the things I really enjoy &#8211; education/training and technology.</p>
<p>I gave a session on <strong>Free and Low Cost Tools for Developing eLearning Content</strong>. In the current economy it helps to find the best resources that you can, at the best prices. And while there are many expensive solutions, there are also many low cost solutions.</p>
<p>I have posted a website as a resource for the session I gave, and am opening it up for everyone else as well. <strong><a title="Low Cost eLEarning Tools" href="http://www.lowcostelearning.com/" target="_blank">http://www.lowcostelearning.com/</a></strong> is a free resource  to find out about tools for devloping eLearning content, as well as other content, while not breaking your buget.</p>
<p>It is built upon WordPress, and using several plugins to allow communication between the readers and myself, as well as allowing users to rate the tools if they have experience with them.</p>
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<p>Related posts:<ol><li><a href='http://blog.waltdesign.com/about/' rel='bookmark' title='Permanent Link: About Walt Design and Development'>About Walt Design and Development</a></li>
<li><a href='http://blog.waltdesign.com/2007/07/walt-design-development/walt-design-development-blog/' rel='bookmark' title='Permanent Link: Welcome to the Walt Design &#038; Development blog'>Welcome to the Walt Design &#038; Development blog</a></li>
<li><a href='http://blog.waltdesign.com/2008/01/walt-design-development/bounce-rate-survey/' rel='bookmark' title='Permanent Link: bounce rate survey'>bounce rate survey</a></li>
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		<title>Are you out of touch with your customers</title>
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		<comments>http://blog.waltdesign.com/2009/02/web-business/out-of-touch/#comments</comments>
		<pubDate>Tue, 24 Feb 2009 19:02:52 +0000</pubDate>
		<dc:creator>Walter Wimberly</dc:creator>
				<category><![CDATA[Business on the Web]]></category>
		<category><![CDATA[Business]]></category>
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		<category><![CDATA[Recession]]></category>

		<guid isPermaLink="false">http://blog.waltdesign.com/?p=191</guid>
		<description><![CDATA[Image via Wikipedia I live in Central Florida where we&#8217;ve been hit hard with the recession that is going on. Lots of my clients, and the people near me, are hurting. I know that some of my clients are fighting to stay alive, and I&#8217;m trying to help them. However, not everyone is so bright. [...]


Related posts:<ol><li><a href='http://blog.waltdesign.com/2009/09/web-business/browsers-how-customers-get-to-website/' rel='bookmark' title='Permanent Link: Would you send away 1 in 5 customers?'>Would you send away 1 in 5 customers?</a></li>
<li><a href='http://blog.waltdesign.com/2008/05/search-engines/adobe-dreamweaver-4-beta/' rel='bookmark' title='Permanent Link: Treat your past customers carefully'>Treat your past customers carefully</a></li>
<li><a href='http://blog.waltdesign.com/2008/08/web-business/preparing-your-customers-for-change/' rel='bookmark' title='Permanent Link: Preparing your customers for change'>Preparing your customers for change</a></li>
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<p>I live in Central Florida where we&#8217;ve been hit hard with the recession that is going on. Lots of my clients, and the people near me, are hurting. I know that some of my clients are fighting to stay alive, and I&#8217;m trying to help them. However, not everyone is so bright. Here are a couple of examples.</p>
<h2>The Good</h2>
<p>One of my clients is offering a year of discounts and promotions as he likes to call it. Each month a different promotion has been offered to his clients. This March he is offering free shipping on most of his products (up to $20/per product with no limits), last month, it was a price reduction. And while this means his profit margins have gone down, he is still in business and doing business.</p>
<h2>The Bad</h2>
<p>Enter our local road toll agency: the Expressway Authority.  Because of the economy, the agency has been seeing a decline in the number of travelers, and thus a reduction in revenue. Their solution is to <strong>raise the tolls</strong>, which will further price them out of the range of many users.  Does this make sense? No of course not, but how often do we see this.  I&#8217;ve seen it happen to several business &#8211; now is a time to help your customers not hurt them. Because as you drive up your prices, fewer will be able to afford your products and services.</p>
<h2>The Ugly</h2>
<p>The ugly news is that everyone is hurting. We can either hurt with them, but help them along, or we can try to act like nothing is happening, and hurt our customers and ourselves. Personally, I&#8217;ve been looking for ways to help my customers in ways such as:</p>
<ul>
<li><strong>Not increasing my rates</strong> &#8211; I normally raise my rates about this time of the year to reflect cost of living increases, and productivity increases, however not this year.  I need to remain affordable.</li>
<li><strong>Adding Services</strong> &#8211; I&#8217;m sending articles which might be of interest to my clients, adding services like website optimization to optimize not only the speed of the site (which I&#8217;ve done for years) but also improve the conversion of browser to buyer.</li>
<li><strong>Helping with Marketing</strong> &#8211; helping design marketing emails and landing pages to deliver new deals to existing customers, and introduce new customers to their services.</li>
</ul>
<p>We can choose to keep going as we have, and risk getting knocked out, or we work together to continue to survive and even grow. Because of some of these efforts, I&#8217;ve actually seen an increase in the demands for my services as people look for alternatives to grow their business in these tough times.</p>
<p>These times are tough, but they don&#8217;t have to be as tough if we stay in touch with our customers&#8217; needs.</p>
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<p>Related posts:<ol><li><a href='http://blog.waltdesign.com/2009/09/web-business/browsers-how-customers-get-to-website/' rel='bookmark' title='Permanent Link: Would you send away 1 in 5 customers?'>Would you send away 1 in 5 customers?</a></li>
<li><a href='http://blog.waltdesign.com/2008/05/search-engines/adobe-dreamweaver-4-beta/' rel='bookmark' title='Permanent Link: Treat your past customers carefully'>Treat your past customers carefully</a></li>
<li><a href='http://blog.waltdesign.com/2008/08/web-business/preparing-your-customers-for-change/' rel='bookmark' title='Permanent Link: Preparing your customers for change'>Preparing your customers for change</a></li>
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