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U.S. Advertising History

2012-01-20T23:37:00.000+07:00

The modern ad industry traces its roots to the 1800s, when advances in photography, magazines, the telegraph and other technology brought about national communications, mass production and mass marketing. Volney Palmer, a Philadelphia businessman, formed the first U.S. advertising agency in the 1840s, when he began buying large chunks of ad space from newspapers and reselling them to clients at a higher price.42 At the close of the 19th century, advertising agencies had moved from merely...

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Digital Advertising Measurability

2012-01-19T23:33:00.000+07:00

One major difference between established and emerging markets is the availability of advanced tools to quantify consumer response. Advertisers have long used data to determine where to place ads and to glean insight into consumer response. Nielsen measures television viewership through consumer panels and electronic devices. Arbitron Inc. is a leader in radio audience measurement. The Audit Bureau of Circulations measures sales of newspapers. Companies may supplement these audience measurements...

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Digital Advertising

2012-01-18T23:31:00.000+07:00

Even as the advertising industry grapples with the immediate impacts of the recession, it must adapt to structural changes as consumers migrate from traditional media to online platforms. Internet advertising has been the fastest-growing segment of the market, rising to $22.6 billion in 2009, from $4.6 billion in 1999. The digital arena, loosely defined, includes video, text, and “display” advertisements placed on business and media websites, within social media like Facebook, on iPhones and...

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Scale of the Advertising Industry

2012-01-17T23:29:00.000+07:00

According to one longstanding measure, the advertising industry accounts for about 2% of annual Gross Domestic Product, the broadest measure of goods and services produced in the United States. Estimates of the size of the advertising industry vary; some measures also encompass marketing, which refers to the broader practice of researching, planning, and buying advertising. Other industry definitions include public relations and other services. Forecasting and consulting firm MagnaGlobal pegs...

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U.S. Advertising Industry

2012-01-16T23:27:00.000+07:00

Advertising—the use of images, sounds, and slogans to communicate a message that will spark consumer interest in goods or services—is deeply ingrained in America’s market-based economy. Advertising allows businesses to promote products or burnish corporate reputations, politicians to connect with voters, the military to boost recruitment and advocacy groups to raise public awareness. Advertising has been part of the U.S. economy since Colonial times. Today, it is so intertwined in the...

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Advertising Industry in the Digital Age

2012-01-15T23:26:00.000+07:00

The U.S. advertising industry is under growing scrutiny from Congress and federal regulators, who are considering tighter oversight in areas ranging from Internet privacy to environmental claims on packaging to marketing aimed at children. Lawmakers have been active on advertising issues. In the 111th Congress, Members introduced legislation to limit the tax deductibility of advertising for pharmaceutical marketing and circulated proposals to give consumers more ability to block technology that...

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SPECIALTY ADVERTISING

2012-01-14T21:41:00.000+07:00

"Giveaways" -- the pencils, pens, buttons, calendars and refrigerator magnets you see everyday -- are called "specialty advertising" in the trade. Chances are, you have some specialty advertising items right at your desk. Businesses imprint their name on items and give them away (or sometimes sell them at very low cost) in order that: You notice their name enough times on the item to build "top-of-the-mind" awareness, so when you need a restaurant, for instance, you think of their name...

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DIRECT MAIL ADVERTISING

2012-01-13T21:39:00.000+07:00

What makes "direct" mail different than regular mail? Nothing. It's just a way the advertising world describes a promotional message that circumvents traditional media (newspaper, radio, TV) and appeals directly to an individual consumer. Usually through the mail, but other carriers also participate. Direct mail may be used more than you think. Studies indicate that it is the third largest media expenditure behind television and newspaper. Rules to Remember Define your audience. Figure out...

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OUTDOOR ADVERTISING

2012-01-12T21:36:00.000+07:00

When people think of outdoor advertising, they usually think of the colorful billboards along our streets and highways. Included in the "outdoor" classification, however, are benches, posters, signs and transit advertising (the advertising on buses, subways, taxicabs and trains). They all share similar advertising rules and methods. Outdoor advertising reaches its audience as an element of the environment. Unlike newspaper, radio or TV, it doesn't need to be invited into the home. And, it...

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YELLOW PAGES - Telephone book advertising

2012-01-11T21:34:00.000+07:00

Telephone book advertising is another way to reach your market area. It allows you to place your business listing or ad in selected classifications within the book, with the theory being that when people need your product or service, they will look up the classification and contact you. Much of the "sell" copy for a product or service, therefore, is not needed in your ad content, since the people who have looked up your classification are already in the market to buy. What you must be aware...

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CABLE ADVERTISING

2012-01-10T21:32:00.000+07:00

Cable advertising is a lower cost alternative to advertising on broadcast television. It has many of the same qualities as broadcast television and, in fact, since it offers more programming, it's even easier to reach a designated audience. The trouble with cable is that it doesn't reach everyone in the market area, since the signal is wired rather than broadcast and, also, because not everyone subscribes to cable. If cable does reach a large part of your market, have an advertising agency...

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TELEVISION ADVERTISING

2012-01-09T21:30:00.000+07:00

Television is often called "king" of the advertising media, since a majority of people spend more hours watching TV per day than paying attention to any other medium. It combines the use of sight, color, sound and motion ... and it works. TV has proven its persuasive power in influenc-ing human behavior time and time again. But it's also the "king" of advertising costs. Advantages in Television Advertising Television reaches very large audiences -- audiences that are usually larger than the...

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RADIO ADVERTISING

2012-01-08T21:26:00.000+07:00

Since its inception, radio has become an integral part of American culture. In some way, it touches the lives of almost everyone, every day. Radio, as a medium, offers a form of entertainment that attracts listeners while they are working, traveling, relaxing or doing almost anything. A farmer, for example, may listen to the radio while he is having breakfast or plowing his field. People driving to work often listen to the radio. Radio offers information such as: news, weather reports, traffic...

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MAGAZINE ADVERTISING

2012-01-07T21:24:00.000+07:00

Many of the same "print" principles which apply to newspaper advertising also apply to magazine advertising. The biggest differences are: Magazines are usually weekly or monthly publications instead of daily. Advertising messages are more image-oriented and less price-oriented. The quality of the pictures and paper are superior to newsprint. Advertisements involve color more often. The general rule that you can run the same ad 3-5 times within a campaign period before its appeal...

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NEWSPAPER ADVERTISING

2012-01-06T21:20:00.000+07:00

Every advertising medium has characteristics that give it natural advantages and limitations. As you look through your newspaper(s), you'll notice some businesses that advertise regularly. Observe who they are and how they advertise their products and services. More than likely, their advertising investment is working if it's selling! Almost every home in the United States receives a newspaper, either by newsstand or home delivery. Reading the newspaper is a habit for most families. And,...

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ADVERTISING - INTRODUCTION

2012-01-05T12:19:00.000+07:00

A wise man once said, "The person who saves money by not advertising is like the man who stops the clock to save time." In today's fast-paced, high-tech age, businesses must use some form of advertising to make prospects aware of their products and services. Even a famous company like Coca-Cola continually spends money on advertising to support recognition of their products. In 1993, Coca-Cola spent more than $150 million to keep its name in the forefront of the public's eye. So the question...

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Advertising

2012-01-04T21:08:00.000+07:00

Advertising is the fastest and simplest way for a start-up business to let a large number of people know about its products and services. Advertising can pay off handsomely, if your product appeals to a large number of potential buyers. If your ads win you new customers you can turn into regulars, they can be a vital tool in helping to establish your business. 1 What are your aims? Begin by establishing who your target customers are going to be. You need to have a clear picture of exactly who...

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Layout Techniques with HTML

2012-01-03T20:55:00.000+07:00

First, let it be stated that “layout techniques with HTML” is an oxymoron. HTML was specifically designed to pass off all layout functions to the end user. The controls over presentation listed here are the result of either extensions to the original HTML standard or a “creative use” (or misuse, depending who you ask) of an existing tag. Ideally, presentation should be controlled using style sheets; however, they are not supported in enough browsers to be considered reliable. In the...

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Lists

2012-01-02T20:53:00.000+07:00

The original HTML specification included tags for five different types of lists: numbered lists (called ordered lists), bulleted lists (called unordered lists), definition lists, menus, and directory lists. Since then, directory lists and menus have been “deprecated” with the recommendation that unordered lists be used for the same effect. In this section, we’ll look at the structure of each type of list in current use. Lists and the items within them are block-level elements, meaning that...

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Working with HTML Text

2012-01-01T20:51:00.000+07:00

Formatting web page text is unlike formatting text for print. In print, you have the luxury of knowing that text will stay where you put it. Web text, on the other hand, is more fluid. Many aspects of presentation are determined when the document flows into each user’s browser window. A good place to begin formatting a web document is to establish the general structure of the document by adding HTML tags that create paragraphs and heading levels in the raw text. Paragraphs and Line Breaks Line...

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Formatting Text

2011-12-31T20:49:00.000+07:00

Designers accustomed to desktop publishing programs are usually shocked to find how little control HTML offers over the display of the page. Before you get too frustrated, bear in mind that HTML was not developed as a method for dictating presentation, but rather as a means of marking the structure of a document. In fact, the tags that do provide specific display information (<center>, for example) are usually just bastardizations of the pure HTML concept. One day, we’ll put all of our...

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Structural HTML Tags

2011-12-31T11:42:00.001+07:00

The Document Header The header, delimited by the <head> tag, contains information that describes the HTML document. The head tag has no attributes of its own, but merely serves as a container for other tags that help define and manage the document’s contents. Titles The most commonly used element within the header is the document title (within <title> tags, as shown in the example above), which provides a description of the page’s contents. The title is also used as...

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Changing Domain Name

2011-11-20T09:05:00.001+07:00

Great news.. now we have a new domain name. Ruddysign.com. Thank You

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Tips on Good HTML Style

2010-12-19T22:06:00.000+07:00

This section offers some guidelines for writing “good” HTML—code that will be supported by a wide variety of browsers, that will be easily handled by applications expecting correct HTML, and that will be extensible to emerging technologies built on the current HTML specification. Follow HTML syntax as described by the current available W3C specification Writing HTML “correctly” may take extra effort, but it ensures that your document will display the way you intend it on the greatest number of...

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Information Browsers Ignore

2010-12-18T22:02:00.002+07:00

Some information in an HTML document, including certain tags, will be ignored when the document is viewed in a browser. These include: Line breaks Line returns in the HTML document are ignored. Text and elements will wrap continuously until they encounter a <p> or <br> tag within the flow of the document text. Line breaks are displayed, however, when text is tagged as preformatted text (<pre>). Tabs and multiple spaces When a browser encounters a tab or more than one...

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