Blog of Warson Printing

10 Tips To Make Your Self-Published Book Look Professional

noreply@blogger.com (Warson Printing) — Mon, 15 Sep 2014 03:07:00 +0000

Sarah Juckes of ALLi Partner Member Completely Novel offers 10 tips to make your self-published book look at home alongside trade-published books, so your reader can focus on your words.

Edit, edit, edit – Reading a book littered with mistakes detracts from the story and can also make it difficult to understand. Make sure editing is your number one priority before publishing. If you struggle to edit your own work (and don’t worry, we all do!) enlist the services of a professional editor to help you.
Make title pages – Quite often, this is the main difference between your manuscript and your book. When you open any book, you will normally see several pages before the story begins; a half-title page, a title page, a copyright page – perhaps even a quote page and/or acknowledgements. Even if your readers skip them, they’ll expect them to be there.
Copy other books – Find a book that’s similar to yours and compare how they look. It’s no coincidence that books of a similar genre or audience look the same as each other. Make sure yours fits in before you work on making it stand out.
Choose the right font – 11pt serif fonts are generally accepted as easier to read on the page (Baskerville, Century Schoolbook etc), and sans-serif for text on screen (Arial, Verdana etc). Make sure you justify your text so it meets both margins, and keep it single-spaced, too!
Manage your chapters – Use page break’ rather than pressing ‘return’ multiple times. This will help ensure that each of your chapters starts in a similar position on the page.
Learn some typesetting tricks – Here are some to start you off, on one of advice pages of the Completely Novel website.
Keep it consistent – However you typeset your book, make sure you keep it the same throughout. If you’re using Microsoft Word, you can use paragraph styles to help you.
Use large images – When using images in your text or on your cover, make sure they are a large picture file with a high pixel count – pixelated images don’t look professional.
Feature professional endorsements – Definitely get endorsements for your book cover and title pages before it is published. Do NOT feature endorsements from your family, friends or institutions that bear no link to the book’s subject.
Order a proof copy – preferably multiple copies that you can give to others to check through. If it’s a print book, order a copy and check everything looks.

Copyrights: selfpublishingadvice.org
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Search "warson printing" in Google, find this information

noreply@blogger.com (Warson Printing) — Wed, 20 Aug 2014 03:31:00 +0000

Search "warson printing" in Google, find this information

We have applied and added our company information in "http://www.bookmarket.com/" about 5 years ago, it is our first trying to ad us in internet.
Today, we searched "warson printing" in Google, we found this post still published here, thanks, our friends, thanks, bookmarket.com.

Refer to:http://www.bookmarket.com/ondemand-w.htm

Why Are Printed Catalogs Still Around?

noreply@blogger.com (Warson Printing) — Fri, 15 Aug 2014 08:32:00 +0000

Why Are Printed Catalogs Still Around?

Lois Geller, Contributor

Just about every week, dozens of catalogs show up in my mailbox. Yesterday, there were 15 of them. I kept two: Gump’s and Smithsonian.

A lot of people are surprised that catalogs even exist anymore. It costs a lot of money to create and mail a first rate catalog and the Internet was supposed to handle the catalog job. What happened? The answer turns out to be pretty complicated.

For starters, a lot of people like printed catalogs, printed anything, really. Our agency puts out a quarterly magazine for a western Canadian client. A recent survey of readers asked how they’d feel if the magazine became an online e-zine. There was a near revolt: 95% loudly preferred the printed version.

Printed material is tactile. Except for the laborious task of turning pages, dealing with something printed is almost passive; you don’t have to sit in front of a computer, type anything to search. You can hold a catalog in your hands, mark it up, put it down and pick it up again a day later. It can, and often does, stay in the house for weeks.

Even with everyone on the Internet, catalogs are still mailing in the billions (with a b) and the reason from the marketers’ perspective is the foundation of direct marketing: catalogs work! They more than pay for the costs of getting them into the hands of customers and prospects.

Still, there were “only” 12.738 billion catalogs mailed in 2010 (about 35 for every man, woman and child in the country), down from 13.684 billion in 2009. That’s a drop of nearly 7%. A lot of the money not spent on catalogs is invested in SEO, PPC (Pay-Per-Click), and improving ecommerce websites.

How people order from catalogs

Not too long ago, there were only three, maybe four, ways to place a catalog order: mail, telephone, visit a store or deal with a local rep like the Avon lady.

Now, a great many catalog orders actually come via the Internet. People read the catalog, decide what they want, and then go online to place the order.

Judging from people I know (and from my own rather profligate ordering of “stuff”), there doesn’t seem to be a lot of consistency in how people order. In the last year, I’ve used all four ordering “channels” to order things I saw in paper catalogs.

Wanting to learn more about how and why people order and how companies deal with the issue, I called the very pleasant Sheila Howell, VP of Marketing for “Improvements”. Their terrific catalog had just arrived in the mail. Here are some of the things I learned:

The company asks customers for reviews and they get more than a few that are lengthy and detailed.

There’s usually a spike on the website when print catalogs are delivered.

Catalogs go out every month, more frequently just before the Holidays. Customers who use multiple channels to order are the most valuable and the company tracks orders to see where customers came from. The customer demographic, roughly, is 70% women, 50+, married and a homeowner.

Customers with the best LTV (Life Time Value) are not always the people who originally came through the catalog channel. PPC orderers can be just as valuable over time. That surprised me.

The question is always “Do we market differently depending on the channel?” and the answer seems to be both yes and not really. It’s all multichannel-potential marketing but many customers stick with one channel, catalogs for instance, but most use more than one channel.

Improvements has a tight budget for Social Media efforts which drive some traffic to their website with mixed results. As you’d expect from the demo, customers are sociable enough but they’re not necessarily looking to purchase through that channel.The company’s Pinterest site gets a lot of hits but no meaningful sales conversions to date.

My takeaways?

It’s the same customers no matter which channel she uses to order

Ask your customers for reviews via email after their purchase and post the best reviews on your site

Mailed pieces lift (paid) responses to your website so it’s a good idea to test and track them

Pay attention to detail

As Sheila says, test, test, test.

Copyrights: forbes.com

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What is the Future of Print? By Wayne Peterson

noreply@blogger.com (Warson Printing) — Tue, 12 Aug 2014 08:10:00 +0000

What could arguably be deemed the strongest of the printing industry trade associations is now surveying its members, asking them to describe whether the future of "print" is grim or bright.

They will get a wide range of responses, and setting aside the value of reporting to their members what those members already think, the question itself is much too broad. Instead, I'd like to propose a series of different questions that cut to the core. Here they are:

What is the future of print as a process?
What is the future of print as a medium?
What is the future of print as a business model?
What is the future of print as an industry?
What is the future of print as a trade association?

The Future of Print as a Process

Print as a process has a bright future because our industrialized society continues to "mark on substrates." For most of us, that means applying text and images (often together) to paper and other substrates for a wide variety of purposes. The versatility and diversity of applications guarantee that "print" will thrive. Certainly digital technology will displace some uses of print. However, many of those printed products whose demise has long been a foregone conclusion refuse to vanish. From the telephone directory to the lowly business card, there are applications for which print remains competitive with any digital alternative. While offset lithography is diminishing, inkjet and other digital imaging technologies are delivering the same sorts of printed products which are fulfilling the same applications. Will overall demand continue to trend downward? Certainly. Will pricing pressure continue as demand falls? Absolutely. But will print as a process vanish? I wouldn't bet on it.

The Future of Print as a Communication Medium

Print as a communication medium is certainly diminishing. Newspapers are the sharp point of that spear. Magazines and other periodicals have declined more slowly, because even younger readers often prefer the tactile experience and all the other characteristics of print. The print v. digital discussion often misses attributes of print that help it resist erosion. Print is self-archiving. Print requires no external power source. Print requires no separate device with which to interface. Print is easily and inexpensively replaceable if damaged or lost. Print requires no learning of a user interface beyond a third grade education, which is where most of us really began learning to read with comprehension. Print's chief disadvantage is distribution. And its future as a communication medium is largely tied to the fortunes of the USPS. When distribution is simply far too expensive to sustain, print declines. And every USPS rate case which has raised periodical and standard mail rates has been mirrored by a decline in print volume. Will print as a medium vanish? That's also very unlikely. For certain purposes, print's effectiveness will be worth its expense, even with the distribution challenge it faces. Direct Mail marketing is proving that every day.

The Future of Print as a Business Model

The future of print as a business model is a more interesting and pertinent question. For nearly a century, nearly all printing firms have had parallel business models. Commercial print as a stand-alone business emerged as newspapers ceased being the community provider of print other than their own publications. And commercial printers have nearly identical "job shop" business models. I'd argue that the business model itself is creating the most pain. In fact, it is the job shop business model that creates too little customer value to remain viable and relevant even while print as a process and print as a medium retain a good deal of viability. The "job shop" business model has four simple components: sell it, make it, ship it, and bill for it. Inevitably, that's led to businesses with very simple business structures: sales, manufacturing, distribution, accounting. While many printing industry firms have grown enough to add other functional departments, those four remain the core elements of their business models. And that business model is turning into a sea anchor for far too many. The job shop business model relies on winning the opportunity to do what someone else has already determined needs doing. That means selling is all about capturing existing demand. If demand is diminishing, the job shop business model has nothing to say and no means to respond. Because nothing about it is focused on creating new demand where none existed before. So the viability of the commercial printing business model is under the most direct threat of irrelevance and obsolescence. The great good news is that those legacy printing companies who have recognized this threat and altered their business models (which is much more than offering new products and services) are creating strong and sustainable futures for themselves. They just don't define themselves as "printing companies" any longer.

The Future of Print as an Industry

What's the future of print as an industry? If "an industry" is defined as a large number of companies structured almost identically and offering the same products and services, then the "printing industry" is seriously threatened. Every successful business strategy is based on differentiation. Success depends on being and acting different than one's competitors. When it is more and more difficult to compare a company with others, a sustainable competitive advantage for that company is usually growing. But if we pair that kind of change with the declining viability of the job shop business model and displacement of some print by digital alternatives, an industry of "printing companies" will continue to shrink and ultimately vanish. That doesn't mean that the companies themselves or the great people in them will disappear. Rather, it means that those firms simply won't be "printing companies" any longer. They will be something else, most likely many different “something elses.” And that’s a great thing.

The Future of Print as a Trade Association

So, what's the future of print as a trade association? That's perhaps the most immediately pertinent question. An "industry" of "printing companies" is being deconstructed as many of those companies reinvent themselves (many defining themselves as part of their customer's industry segments). As that happens, the future for trade associations becomes murky indeed. When the member business models aren't almost identical, and their needs are no longer at least parallel (if not uniform) then any association is hard pressed to create meaningful value for a broad enough swath of member companies to sustain itself. Let's face it: association members remain members when sufficient value is being created for member companies, their owners, and their employees. But when the needs of the members are sufficiently diverse, an association cannot create services and programs with an appeal broad enough to attract member participation and loyalty. And that's what's facing the the legacy printing associations now. Legacy printing associations are having a harder and harder time retaining members.

Attendance at meetings and conferences is declining. Participation in educational programs of all kinds is more and more difficult to sustain or build. It's easy to blame those trends on the decline in the number of "printing establishments" or declining demand for print and the financial condition of printing companies. However, association programs intended to help member companies do more of what they’ve always done (selling, manufacturing, distributing, and accounting) are as much the problem. Take selling and marketing as one good example. Most conference presentations on sales and marketing are still focused on capturing existing demand. Very few of them even mention creating demand. Fewer still deal with methods to discover what customers want and need, and then develop services to fulfill those wants and needs. So, if demand for print is declining and demand capture isn't working well, then learning how to do better what's already not really working isn't helpful. And association members know it. Owners of member companies tend to be bright folk. When association offerings aren't speaking to what association members are having to face and to do, it's easy to understand why those owners look elsewhere for actionable information and help.

Creating a Future for Print?

Two of the fastest ways to see a viable strategy are to look at the business model, and to look at how a company behaves with its customers. So don’t claim “transformation” if your business model is still based on “selling-making-distributing-billing” that which someone else has already decided to do. Don’t claim transformation if you’re fielding a sales force only equipped to capture existing demand. Real marketers do neither. And those are the firms that are growing.

Copyrights: whattheythink.com/
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The impact of the printing industry by the e-book How to meet the challenges

noreply@blogger.com (Warson Printing) — Thu, 07 Aug 2014 06:25:00 +0000

Electronics and information technology, reading mode produces a wide range of changes, more and more people began to select electronic reading. With the popularity of paperless reading, the printing industry has also been no small impact. Faced with the impact of e-books, the printing industry what measures should be taken to meet this huge challenge? Electronics and information technology, reading mode produces a wide range of changes, more and more people began to select electronic reading. With the popularity of paperless reading, printing industry also received no small impact. "Bookseller" magazine January 4 following news release: UK research firm YouGov recently completed a survey found that during the 2011 Christmas, the UK has more than one million sets of e-readers and 50 million tablets were as a holiday gift sent. According Yougovpoll on 2012 survey, 92% of people are interested in the Amazon online bookstore. Official said: "In recent years, the online bookstore Amazon e-book sales have exceeded .2011 February paper books, e-book sales in the United States up to $ 90 million, an increase of 202%, to overtake paper books 81,200,000 sales volume of $'s Insiders said: "e-book has been able to exceed the traditional paper books, e-books biggest reason is that the price is lower than a paper book, a few money dollars can buy an e-book, and e-books are more low-carbon and environmentally friendly. Environmental protection has become an issue that must be considered in all industries, and e-book is undoubtedly solve the environmental and traditional books produced in this contradiction best fit. Set to save Chen, low-carbon environment, convenient, and many other advantages to an e-book in the market can be said to reap the opportunities.

We, Warson Printing, take the following measures to address the impact:
1, more prominent low-carbon environmental theme.
2, actively adjust the industrial structure, the product enrichment
3, the use of new environmentally friendly printing materials and inks in addition to highlighting the theme of green carbon, printing companies should use more new materials and environmentally friendly ink printing paper,
4, to improve the quality of the book

Copyrights: baidu.com
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http://www.warsonprinting.com/
http://warsonprinting.blogspot.com/

Self-Publishing 7 Facts

noreply@blogger.com (Warson Printing) — Mon, 04 Nov 2013 02:27:00 +0000

Control — You have complete control of your book design and where it is sold without dealing with a third party, when self publishing.

Sole Ownership — As a self-publisher, you own all rights to the book and are in the position to set your own price with all profits coming to you.

Big Profits — If a large publishing house contracts to publish your book, you will receive only 5% to 15% royalty on each book sold. As a self-publisher, you can receive 50% to 200% profit, when self publishing.

Publishing Time — Large publishing houses take months to complete your book for sale in book stores. Instantpublisher.com will complete the finished product in only a few days.

Special Interest Books — Large publishing houses do not have an interest in special interest books. However, in many cases, books dealing with education, special how-to books, or books on religion have a great sales appeal to the general public. Large publishing houses are very selective in the manuscripts they choose to finance.

Local Interest — Large book publishers are not interested in local interest books. However, books with interest in a certain region or community sell very well and can raise thousands of dollars for the author.

Family Books — Making money is not the only interest of many authors. Telling a family story or just getting their words in print for the next generation is very important.

Copyrights: instantpublisher.com
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Come back via VPN, haha!

noreply@blogger.com (Warson Printing) — Mon, 08 Apr 2013 15:18:00 +0000

Long time no see, our friends.

We come back via VPN.

(^_^)

Http://www.warsonprinting.com

Printing tips: 7 Calendar Printing Tips for Profit

noreply@blogger.com (Warson Printing) — Sun, 13 Nov 2011 17:06:00 +0000

Calendar printing is an excellent way for small businesses to increase brand awareness and profits. In fact, it’s one of the strategies I most recommend for businesses who serve a broad range of customers and those who serve a highly-targeted niche. Calendars allow you to put your brand in front of customers 365 days a year, making them some of the most cost-effective per-customer per-day types of marketing.

Try these seven calendar printing tips to get the most out of your calendar campaigns.

1. Give your customers an interesting, relevant design.

The best way to ensure your calendars will be used is to design them to be relevant to your customers and your business. A perfect example is a pet store that prints calendars featuring a different dog breed every month. This type of calendar is perfect because dog lovers will want to use them, and they’re also relevant to the business in question.

2. Inject deals

Your brand logo and contact information should appear on every page of your calendar – that’s a given. But most companies that print calendars overlooking such valuable real estate for direct sales. You can have daily deals, weekly specials, and monthly specials on every page of your calendar. Promote them with coupons or coupon codes so you can track them. For the highest ROI, make your specials relevant to the month. A hardware store, for example, might include offers for snowblowers in December.

3. Go big

Bigger is better because it makes your calendars more attractive, it makes them stand out, and it turns them into conversation pieces. This way your calendar market not only to your recipients, but also their friends, family members, and co-workers. A good size recommendation is 12 in. by 12 in.

4. Thick outside, thin inside

It’s important to choose premium paper stocks for your calendars because they’ll last longer and be less prone to tearing and sun damage. However, that doesn’t mean you need the most expensive paper stocks. Try a 100 lb. gloss cover stock for your outside and 80 lb. gloss text stock for the inside. This leaves more room for profit margin.

5. Saddle stitch and hole drill

Saddle stitching is cheaper than Wire-Os, which means you have more room for profit. You should also drill holes so your calendars can be easily hung. It there’s no hole, your calendars won’t be used.

6. Print in volume

Print as many calendars as you can distribute in a single run to save money, since each run will incur new setup costs.

7. Distribute wisely

It might be tempting to get your calendars in the hands of every soul you pass, but you’ll waste them if your audience won’t respond to them. Instead, hold out and send/give calendars mostly to your target audience members for maximum ROI.

Copyrights: psprint.com
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http://www.warsonprinting.com/
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Printing tips: Photo Book Printing

noreply@blogger.com (Warson Printing) — Wed, 13 Apr 2011 12:08:00 +0000

Modern technology has made it both possible and affordable to have your own custom photo book printed for not much more than it costs to purchase prints and a standard photo album. These photo books are a great way to preserve memories and share pictures with friends and family.

Features
In addition to showcasing your favorite snapshots, photo books allow you to add captions, detailed descriptions including the date and location of the picture and full names of the individuals in the photo right next to each photo. This preserves the information for generations to come, since the photo can't accidentally be separated from the written information, and there's no writing on the back of the photo that might fade away. You can also choose custom layouts and backgrounds and can crop and adjust the color in the photos so they look just the way you want.

Types
For just about any event or occasion there is a type of photo book. Birthday, baby and wedding photo books are among the most popular, but anniversary, family reunion, anniversary and vacation picture books are also common. For pet lovers, animal photo books are great, and timeline books that show a person or family through the years are often created for special occasions such as a memorable birthday or graduation.

Misconceptions
Although in some cases poor quality inks and paper mean that a photo book will not last for years to come, it is a misconception that printed digital photos will not last. Photo books printed on high-quality, archival paper using good ink will last for generations. Digital photos can be turned into photo books that will permanently preserve the photos.

Significance
Although photo books typically are created either as a way to personally preserve memories or as a gift for a friend or loved one, they also serve a larger purpose. Much as antique magazines, photo albums and drawings tell us much about culture and society in the past, the photo books created today will someday provide a glimpse into our lives and the times we live in. They may also provide our descendants with information about us.

Considerations
When creating a photo book, consider not only what photos you would like to include, but what information you want to convey. In five, 10 or 20 years, what will you want to remember? What will you want others to know? For example, while you might now know that a particular photo was taken at your child's fifth birthday party, and the name of the best friend pictured, 10 years from now you may not remember whether it was the fifth or sixth birthday and struggle to recall the friend's name. Include this information in the photo book and you won't have to worry about remembering.

Copyrights: ehow.com
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http://www.warsonprinting.com/
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How to Create your Own Hard Cover Book or Journal

noreply@blogger.com (Warson Printing) — Mon, 04 Apr 2011 15:38:00 +0000

It is possible to make a hard cover book just using tools you probably already have at home. Some people in the process have made some beautiful, decorative covers for their prized self-publications and craft projects.

There are several methods to use when doing this and a vast array of tools and equipment that can be used in order to make your book just perfect. This how-to article is meant to instruct you how to create books and booklets with a smaller number of pages.

Instructions

1
Determine the size: This is one thing you can experiment with as you take pieces of inexpensive paper and fold them in different sizes. When done, you can then stack them. It is recommended that you start out with half-folds of regular printing paper and then graduate down to making smaller books.

2
Print the pages: Ideally, it is best if you print them front to back double-sided. You will need to set your printer to make sure the pages run the right direction when you put them in your book.

Some printers have a setting that automatically lets you print book style. Otherwise, perhaps if you have a desktop publishing program you can set it to print the pages the way you need them printed. Microsoft Publisher might work well for this purpose.

3
Stack the pages: When doing so make sure they are all even. If you have a paper jogger that will help. Otherwise, just push one end of the stack of papers hard onto a hard, flat surface such as a table. You might then need to grip the papers tightly so none of them fall loose while you attempt your binding job.

4
Fold the pages exactly in half: It is very important when doing so that the edges of the paper are perfectly aligned. Otherwise, your book will not open or close properly. If you are doing this for the first time it is best if you start out with about 5 sheets of paper for the first time. You need a firm crease, so press the papers down firmly when making your fold.

5
Punch tiny holes evenly along the fold: Ideally, if it is a half-fold paper you would probably need to punch at least four holes up and down the crease using the puncture tool. These should be spaced evenly. The tool you use is a sharp object with a handle like a screwdriver and a head that is not much thicker than a pin.

6
Sew the sheets of paper together: Make sure you use enough thread for this in order to be able to tie the sheets together from the outside center of the fold. If you fold has four punched holes in it, you would first start from the second hole.

Then you would the needled thread through it from the back of the folded pages to the inside and up through the top hold and back through the inside center.

You would then make your way through the second hold from the bottom to the back and then from the back through the bottom hole to the center hole again and out. The end result is to have two strings through the back which you can then tie.

Note that this process will take some practice. Again, it is best if you create smaller books to start, as thicker hard-covered books might have too many pages and you would need to apply a different binding method.

7
Decorate the front and back covers: You need to measure your front and back cover paper as well as the spine paper just right so that you have enough room to fold over the edges during the gluing process.

About a half into to an inch larger than each piece you use to make the cover. This paper is then glued over both pieces that you would use to make the front and back of your hard book cover.

You can use any designer stationary paper or even wrapping paper for this purpose, or one of your own design. Photos and computer graphics often look great when used as a book cover design.

By the way, you should cut the corners of the paper that folds around the front and back cover boards. You should cut it at a slant close to the corner edges of the illustration boards.

8
Decorate the spine: You can use the same paper you used for creating the front and back of your book. You would lay the paper flat on a surface such as a table and then place the illustration board on top of it, as centered as possible.

You might need a ruler to make sure that it is directly in the middle yet leaving enough space to place the front and back covers. Equal room should be left on both sides of the spine on which you would then place the two larger pieces of decorated illustration boards.

9
Place the front and back covers: These would be placed leaving a gap on either side of the spine. This is to allow room for the pages.

The size of the gap for 10 to 20 pages probably would be a half inch or so on either side, but you may need to experiment and watch videos until you get this right. Practice makes perfect.

10
Secure the pages to the front and back covers: The easiest way to do this is to leave the book cover that you just created lying flat on the table.

Then, you spread glue over the inside of both the front and back of it, but not the spine. Then you place the spine while pressing it firmly to make sure it holds in place.

Copyrights: ehow.com
Refer to:
http://www.warsonprinting.com/
http://warsonprinting.blogspot.com/

Color printing- history, today and future..Wiki

noreply@blogger.com (Warson Printing) — Sun, 20 Mar 2011 15:15:00 +0000

Color printing or Colour printing is the reproduction of an image or text in color (as opposed to simpler black and white or monochrome printing). Any natural scene or color photograph can be optically and physiologically dissected into three Primary Colors, red, green and blue, roughly equal amounts of which give rise to the perception of white, and different proportions of which give rise to the visual sensations of all other colors. The additive combination of any two primary colors in roughly equal proportion gives rise to the perception of a Secondary Color. For example, red and green yields yellow, red and blue yields magenta (a purple hue), and green and blue yield cyan (a turquoise hue). Only yellow is counter-intuitive. Yellow, cyan and magenta are merely the "basic" secondary colors: unequal mixtures of the primaries give rise to perception of many other colors all of which may be considered "tertiary."

Today

While there are many techniques for reproducing images in color, specific graphic processes and industrial equipment are used for mass reproduction of color images on paper. In this sense, "color printing" involves reproduction techniques suited for printing presses capable of thousands or millions of impressions for publishing newspapers and magazines, brochures, cards, posters and similar mass-market items. In this type of industrial or commercial printing, the technique used to print full-color images, such as color photographs, is referred to as four-color-process or merely process printing. Four inks are used: three secondary colors plus black. These ink colors are cyan, magenta and yellow; abbreviated as CMYK. Cyan can be thought of as minus-red, magenta as minus-green, and yellow as minus-blue. These inks are semi-transparent or translucent. Where two such inks overlap on the paper due to sequential printing impressions, a primary color is perceived. For example, yellow (minus-blue) overprinted by magenta (minus green) yields red. Where all three inks may overlap, almost all incident light is absorbed or subtracted, yielding near black. It is because of this poor "subtractive" black that a separate black ink is used. The secondary or subtractive colors cyan, magenta and yellow may be considered "primary" by printers and watercolorists (whose basic inks and paints are transparent).
Two graphic techniques are required to prepare images for four-color printing. In the "pre-press" stage, original images are translated into forms that can be used on a printing press, through "color separation," and "screening" or "halftoning." These steps make possible the creation of printing plates that can transfer color impressions to paper on printing presses based on the principles of lithography.
An emerging method of full-color printing is six-color process printing (for example, Pantone's Hexachrome system) which adds orange and green to the traditional CMYK inks for a larger and more vibrant gamut, or color range. However, such alternate color systems still rely on color separation, halftoning and lithography to produce printed images.
Color printing can also involve as few as one color ink, or multiple color inks which are not the primary colors. Using a limited number of color inks, or specific color inks in addition to the primary colors, is referred to as "spot color" printing. Generally, spot-color inks are specific formulations that are designed to print alone, rather than to blend with other inks on the paper to produce various hues and shades. The range of available spot color inks, much like paint, is nearly unlimited, and much more varied than the colors that can be produced by four-color-process printing. Spot-color inks range from subtle pastels to intense fluorescents to reflective metallics.
Color printing involves a series of steps, or transformations, to generate a quality color reproduction. The following sections focus on the steps used when reproducing a color image in CMYK printing, along with some historical perspective.
History of color printing

Woodblock printing on textiles preceded printing on paper in both Asia and Europe, and the use of different blocks to produce patterns in color was common. The earliest way of adding color to items printed on paper was by hand-coloring , and this was widely used for printed images in both Europe and Asia. Chinese woodcuts have this from at least the 13th century, and European ones from very shortly after their introduction in the 15th century, where it continued to be practiced, sometimes at a very skilled level, until the 19th century - elements of the official British Ordnance Survey maps were hand-colored by boys until 1875. Early European printed books often left spaces for initials, rubrics and other elements to be added by hand, just as they had been in manuscripts, and a few early printed books had elaborate borders and miniatures added. However this became much rarer after about 1500.
[edit]Europe
Most early methods of color printing involved several prints, one for each color, although there were various ways of printing two colors together if they were separate. Liturgical and many other kinds of books required rubrics, normally printed in red; these were long done by a separate print run with a red forme for each page. Other methods were used for single leaf prints. The chiaroscuro woodcut was a European method developed in the early 16th century, where to a normal woodcut block with a linear image (the "line block"), one or more colored "tone blocks" printed in different colors would be added. This was the method developed in Germany; in Italy only tone blocks were often used, to create an effect more like a wash drawing. Jacob Christoph Le Blon developed a method using three intaglio plates, usually in mezzotint; these were overprinted to achieve a wide range of colors.
Asia

Bijin (beautiful woman) ukiyo-e by Keisai Eisen, before 1848
In Europe and Japan, color woodcuts were normally only used for prints rather than book illustrations. In Chinese woodblock printing, where the individual print did not develop until the nineteenth century, the reverse is true, and early color woodcuts mostly occur in luxury books about art, especially the more prestigious medium of painting. The first known example is a book on ink-cakes printed in 1606, and color technique reached its height in books on painting published in the seventeenth century. Notable examples are the Treatise on the Paintings and Writings of the Ten Bamboo Studio of 1633, and the Mustard Seed Garden Painting Manual published in 1679 and 1701.[1]
In Japan color technique, called nishiki-e in its fully developed form, spread more widely, and was used for prints, from the 1760s on. Text was nearly always monochrome, as were images in books, but the growth of the popularity of ukiyo-e brought with it demand for ever increasing numbers of colors and complexity of techniques. By the nineteenth century most artists worked in color. The stages of this development were:
Sumizuri-e (墨摺り絵, "ink printed pictures") - monochrome printing using only black ink
Benizuri-e (紅摺り絵, "crimson printed pictures") - red ink details or highlights added by hand after the printing process；green was sometimes used as well
Tan-e (丹絵) - orange highlights using a red pigment called tan
Aizuri-e (藍摺り絵, "indigo printed pictures"), Murasaki-e (紫絵, "purple pictures"), and other styles in which a single color would be used in addition to, or instead of, black ink
Urushi-e (漆絵) - a method in which glue was used to thicken the ink, emboldening the image; gold, mica and other substances were often used to enhance the image further. Urushi-e can also refer to paintings using lacquer instead of paint; lacquer was very rarely if ever used on prints.
Nishiki-e (錦絵, "brocade pictures") - a method in which multiple blocks were used for separate portions of the image, allowing a number of colors to be utilized to achieve incredibly complex and detailed images; a separate block would be carved to apply only to the portion of the image designated for a single color. Registration marks called kentō (見当) were used to ensure correspondence between the application of each block.
19th century

Children's book illustration by Randolph Caldecott; engraving and printing by Edmund Evans, 1887
In the 19th century a number of different methods of color printing, using woodcut (technically Chromoxylography) and other methods, were developed in Europe, which for the first time achieved widespread commercial success, so that by the later decades the average home might contain many examples, both hanging as prints and as book illustrations. George Baxter patented in 1835 a method using an intaglio line plate (or occasionally a lithograph), printed in black or a dark color, and then overprinted with up to twenty different colors from woodblocks. Edmund Evans used relief and wood throughout, with up to eleven different colors, and latterly specialized in illustrations for children's books, using fewer blocks but overprinting non-solid areas of color to achieve blended colors. Artists such as Randolph Caldecott, Walter Crane and Kate Greenaway were able to draw influence from the Japanese prints now available and fashionable in Europe to create a suitable style, with flat areas of color.
Chromolithography was another process, which by the end of the 19th century had become dominant, although this still used multiple prints with a stone for each color. Mechanical color separation, initially using photographs of the image taken with three different color filters, reduced the number of prints needed to three. Zincography, with zinc plates, later replaced lithographic stones, and remained the commonest method of color printing until the 1930s.
[edit]Modern process

Color separation process
The process of color separation starts by separating the original artwork into red, green, and blue components (for example by a digital scanner). Before digital imaging was developed, the traditional method of doing this was to photograph the image three times, using a filter for each color. However this is achieved, the desired result is three grayscale images, which represent the red, green, and blue (RGB) components of the original image:
The next step is to invert each of these separations. When a negative image of the red component is produced, the resulting image represents the cyan component of the image. Likewise, negatives are produced of the green and blue components to produce magenta and yellow separations, respectively. This is done because cyan, magenta, and yellow are subtractive primaries which each represent two of the three additive primaries (RGB) after one additive primary has been subtracted from white light.
Cyan, magenta, and yellow are the three basic colors used for color reproduction. When these three colors are variously used in printing the result should be a reasonable reproduction of the original, but in practice this is not the case. Due to limitations in the inks, the darker colors are dirty and muddied. To resolve this, a black separation is also created, which improves the shadow and contrast of the image. Numerous techniques exist to derive this black separation from the original image; these include grey component replacement, under color removal, and under color addition. This printing technique is referred to as CMYK (the "K" being short for "key." In this case, the key color is black).
Today's digital printing methods do not have the restriction of a single color space that traditional CMYK processes do. Many presses can print from files that were ripped with images using either RGB or CMYK modes. The color reproduction abilities of a particular color space can vary; the process of obtaining accurate colors within a color model is called color matching.
Screening
Inks used in color printing presses are semi-transparent and can be printed on top of each other to produce different hues. For example, green results from printing yellow and cyan inks on top of each other. However, a printing press cannot vary the amount of ink applied to particular picture areas except through "screening," a process that represents lighter shades as tiny dots, rather than solid areas, of ink. This is analogous to mixing white paint into a color to lighten it, except the white is the paper itself. In process color printing, the screened image, or halftone for each ink color is printed in succession. The screen grids are set at different angles, and the dots therefore create tiny rosettes, which, through a kind of optical illusion, appear to form a continuous-tone image. You can view the halftoning, which enables printed images, by examining a printed picture under magnification.
Traditionally, halftone screens were generated by inked lines on two sheets of glass that were cemented together at right angles. Each of the color separation films were then exposed through these screens. The resulting high-contrast image, once processed, had dots of varying diameter depending on the amount of exposure that area received, which was modulated by the grayscale separation film image.
The glass screens were made obsolete by high-contrast films where the halftone dots were exposed with the separation film. This in turn was replaced by a process where the halftones are electronically generated directly on the film with a laser. Most recently, computer to plate (CTP) technology has allowed printers to bypass the film portion of the process entirely. CTP images the dots directly on the printing plate with a laser, saving money, increasing quality (by reducing the repeated generations), reducing lead-times, and saving the environment from toxic film-processing chemicals.
Screens with a "frequency" of 60 to 120 lines per inch (lpi) reproduce color photographs in newspapers. The coarser the screen (lower frequency), the lower the quality of the printed image. Highly absorbent newsprint requires a lower screen frequency than less-absorbent coated paper stock used in magazines and books, where screen frequencies of 133 to 200 lpi and higher are used.
The measure of how much an ink dot spreads and becomes larger on paper is called dot gain. This phenomenon must be accounted for in photographic or digital preparation of screened images. Dot gain is higher on more absorbent, uncoated paper stock such as newsprint.

References

Bruno, Michael H. (Ed.) (1995). Pocket Pal: A Graphic Arts Production Handbook (16th ed.). Memphis: International Paper
Gascoigne, Bamber. How to Identify Prints: A Complete Guide to Manual and Mechanical Processes from Woodcut to Inkjet, 1986 (2nd Edition, 2004), Thames & Hudson, ISBN 050023454X
Hunt, R.W.G., The Reproduction of Color (1957, 1961, 1967, 1975) ISBN 0-85242-356-X
Yule, John A.C., Principles of Color Reproduction (1967, 2000) ISBN 0-88362-222-X
Morovic, J., Color Gamut Mapping (2008) ISBN 978-0-470-03032-5

Copyrights: wikipedia.org

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Services - Warson Printing: Reliable Printing Services Company

noreply@blogger.com (Warson Printing) — Wed, 09 Mar 2011 16:29:00 +0000

Services - Warson Printing: Reliable Printing Services Company

The Way To Budget Friendly Catalog Printing (Warson Printing Blog)

noreply@blogger.com (Warson Printing) — Wed, 09 Mar 2011 15:54:00 +0000

Are you looking for ways to achieve budget-friendly catalog printing? You have found the perfect article. As you read on, you will uncover some great tips on printing catalogs within your budget limit. I suggest you read each tip cautiously and you will definitely realize just how much you can save or just how less you have to spend when it comes to producing your catalogs. But don't think it wouldn't demand any effort from you. If you really aim to obtain reasonably-priced catalogs, you also have to sweat it out to trim down your costs and still succeed in catalog printing.

The first tip to do to reduce your printing costs is to write the content of your catalogs yourself. Simply put, don't hire any professional write anymore. Keep in mind that catalogs are mainly effective because of the images and pictures they contain and the very brief descriptions that come with them. Therefore, it isn't really necessary to hire and pay for the services of an expert writer. The said descriptions are basically easy to write so you should be able to do it on your own. That's one way of saving your funds.

If you can write for your catalog printing, it also feasible to take photos using your very own camera. Having a digital camera is good enough to capture high-resolution photographs. This means, you also don't need to get a professional photographer to provide you with great images. You can even edit and enhance the images yourself using basic computer applications. All you need is some Photography 101 and then you're all set. Photography techniques can be found online; just use the search engine. In so doing, you get to spend less again and earn some more savings.

When it comes to lay-outing, there's also no reason for worry. One of the most inexpensive means of lay-outing your catalogs is through the use of templates. The latter can be easily found if you just connect to the Net and make an online search. Visit websites that offer catalog printing and you'll definitely find a variety of templates that you can download without any charge. So there, you are spared again of shelling out money for lay-outing services. Also, because you are using templates, you could expect them to be user-friendly. All that's left to be done is put in your content and the pictures you would want to use.

To experience cheap catalog printing, you could also ask other people for suggestions and recommendations on less expensive options. Some of them can actually provide feedback on services of certain printers based on experience. Try this one out - there is nothing like the real testimonials of people who have already done business with printing companies.

If you wish to obtain the most valuable deals in catalog printing, you can always do some research via the Net. In so doing, you get to find the best online printing company there is. You can narrow down your choices by checking out printing rates of various online printers and comparing them. Since the Net is now filled with websites of online printers, you can expect each one to provide competitive rates. Try to find the one that offers printing costs for those working under a tight budget.

To bring down your costs, you should also look for inexpensive choices in terms of printing in full color. Basically, to capture attention, you must have your catalog covers printed in full color. Meanwhile, the pages inside can simply be in black and white. This is also one way to stretch your budget because you only spend a little more on the cover. It should also be the right strategy since you primarily intend to attract your clients to read your catalogs.

These are only some of the many ways you can do to print catalogs affordably. Follow them promptly and see how you can realize budget-friendly catalog printing at once.

Copyrights: ezinearticles.com
Author: Charen Smit

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About us - Warson Printing

noreply@blogger.com (Warson Printing) — Thu, 24 Feb 2011 13:20:00 +0000

Warson producing is 1 with the most well-established and integrated choose producing providers in mainland China. we've two plants, in Shenzhen and Dongguan, that are each industrial metropolitan areas situated in Southern China, and we're headquartered in Shenzhen, the producing providers middle in China, having a task administration place of work in Hong Kong. founded in November, 1992, Warson producing is jointly owned by China Agriculture party within the Ministry of business in China as good as the Chinese
Government. In February 1999, we effectively expanded our capability to satisfy the increasing request for choose producing providers from each domestic and overseas marketplace by acquiring a huge Dongguan dependent choose producing company. Now we boast around a decade of involvement and encounter in worldwide producing services.

Our two facilities occupy a complete region of around 35,000 rectangular meters, and therefore are prepared with world-class pre-press, producing and post-press facilities, such as innovative CTP(Computer-to-plate)pre-press program that increases coloring producing top quality and shortens plate-making times, a few of Heidelberg industrial webs and twelve sheet-fed presses for 2-,4-,5-,6-,8-color printing, one hard-cover choose manufacturing range as good as other post-press amenities for instance die-cutters, gluer machines, hot-stamping, laminating and ultra violet machines.

With close to 800 people, we specialize inside locations of electronic pre-press, choose producing providers and cardstock goods producing services. Our producing goods array from gentle include books, tough include books, childrens books, aboard books, manuals, wire-o and spiral books, magazines, industrial catalogues to diverse cardstock goods such as match box sets, calendars, pop-ups, reward box and etc.

We are staffed with remarkably expert and qualified technicians inside pre-press for excellent coloring management, courteous and English-speaking prospect program group for fine communication, specialized and responsive people today for QC program and for fast and dependable ticket and sea delivery. To ensure excellent producing services, our people today run twenty four evenings every evening and seven times every 7 days in a few of shifts to compensate for time zone differences. in such a way, consumers all circular the globe have twenty four evenings obtain to our services.

Our principal concentrate is growing come back on merchandising expense and work for our customers. We accomplish this by building and delivering a total array of producing providers and options and by making use of world-class producing systems while using service of our devoted and specialized personnel inside producing industry.

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Exchange Links with Warson Printing

noreply@blogger.com (Warson Printing) — Tue, 22 Feb 2011 09:14:00 +0000

Link To Us If you own a site and want to link exchange with us, this is how we would like for it to appear:

We, Warson Printing, specialize in the areas of digital pre-press, magazine printing, catalogue printing, directory printing and book printing, and paper products printing. Our printing products range from soft cover books, hard cover books, children books, board books, manuals, wire-o and spiral books, magazines, commercial catalogues to game box sets, calendars, packaging, pop-ups, gift box and etc. …… Learn More

For your convenience, you can get the following html codes of our link information

<a href="http://www.warsonprinting.com/" target="_blank">Warson Printing</a> - We, Warson Printing, specialize in the areas of digital pre-press, magazine printing, catalogue printing, directory printing and book printing, and paper products printing. Our printing products range from soft cover books, hard cover books, children books, board books, manuals, wire-o and spiral books, magazines, commercial catalogues to game box sets, calendars, packaging, pop-ups, gift box and etc. …… <a href="http://www.warsonprinting.com/" target="_blank">Learn More</a>

Once you have placed our link on your site, please contact us and provide us with url and your link details if you would like to exchange links. More information about link exchange with us, please send email to: sales@warsonprinting.com

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Warson Printing - We, Warson Printing, specialize in the areas of digital pre-press, magazine printing, catalogue printing, directory printing and book printing, and paper products printing. Our printing products range from soft cover books, hard cover books, children books, board books, manuals, wire-o and spiral books, magazines, commercial catalogues to game box sets, calendars, packaging, pop-ups, gift box and etc. …… Learn More

Printing knowledge: Role of colour printing

noreply@blogger.com (Warson Printing) — Tue, 22 Feb 2011 07:40:00 +0000

Businesss promotion through printed material has been only successful because printing companies have provided high quality designs and prints to users. Whether you as a business require printed invoicing stationery, business cards, flyers or posters, the colour printing companies have introduced new printing techniques and other methods for the sole purpose of creating perfect prints to promote your business.
A single experienced printing company with a huge range of infrastructure can provide almost countless options to their clients, not only in terms of printing but also in terms of designs and material on which the poster or flyer or even business card is printed. Depending on your requirement whether it is the design part of posters printing or flyers printing, or whether it is the quantity or time of delivery of the desired business stationery, colour printing companies these days have many advanced techniques to completely satisfy your marketing, advertisement or day to day business assignments.
If you decide to rope in the services of an experienced colour printing company, you will be able to benefit from different designs they have to offer using different design techniques. With a small amount of time spent on selection on colour printing comapny, you as a business can get the printed products of highest quality and at most affordable prices with many size and coating options to choose from. This will significantly reduce your printing costs as well as will be exactly as per your requirements.
Printing companies these days have designers and layout artists who use a variety of softwares to create one of a kind layout for each of their clients. The best part of digital designs is that they can be easily modified as per your choice and you can easily look at the design before you order it for printing.
Another good thing about hiring experienced colour printing company nowadays is the ease or convenience that they offer. By this I mean that most printing companies have their own websites. These websites usually contain the detail of the whole range of services the colour printing company has to offer along with posters printing and flyers printing designs. To make the things more convinient the websites usually have a shopping card in case you like the designs they have displayed online. In general these printing companies have fast turnaround times depending on the features and design of what you have ordered.
And in case you want to add something or you have some images with you that you want to incorporate in the printed material you need, you can asend the files directly to the printing company via email. The other alternate that the online colour printing companies offer is the free online account which you can create and then login whenever required to get your material through and even order your stuff. Many websites of colour printing companies support many image formats but you should always check the format of your images before sending and make sure it is compatible with the given format.
By ordering online, the hassle of going to the printing company is reduced and business and people still have the priviledge of getting accurate orders and faster deliveries.
And if you are well aware of the enviromental friendly stuff, your posters printing and flyers printing can be done on environmental friendly stuff. Colour printing companies usually offer an range of recycled materials whether it is flyers printing or posters printing or even your business cards. Aside from saving money for affordable printing price offered, the printing companies are producing high quality material that are eco-friendly. Moreover, by patronising green printing, businesses can show their support to environmental causes. Utilising green flyers printing, business card printing and posters printing helps people in preserving the environment. Many online printers are committed to offer eco-friendly printing services to people. As part of this commitment, online printers make use of sustainable and recycled materials. The examples can be usage of Soy and vegetable-based inks and recycled paper stocks. Likewise for recycled flyers printing can be done on Recycled paper with a biodegradable matt laminate.
So in the above article you get the general idea on the trends in printing industry these days. You can have colour printing, online printing and even eco-friendly printing without any hassle and of the highest quality.

Copyrights: articlesbase.com
Author: articlesbase.com

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Printing tips: Tips to Find the Perfect Catalog Printer

noreply@blogger.com (Warson Printing) — Tue, 09 Nov 2010 05:19:00 +0000

A company that uses catalogs for marketing should remember that the design of the catalog is very important. If you want to become successful in the industry that you are in, you must make sure that your catalogs are printed with full color designs that will definitely make you stand out.

And the only way to ensure that you arrive at the best design is to find the right catalog printer. Yes, we all know that there are numerous commercial printers in the market offering many different services. In connection with this, it is a prerequisite that you lay hands on the right catalog printing service provider to help you deal with your specific projects.

Here are some tips for you to be able to get a hold of the perfect partner for your printing needs.

A good catalog printer should have the ability to understand what it is that can make a catalog successful. Take note that the catalog cover is not the only one that matters here. The inside of the catalog is also important. The color and other features of the inner page of the catalog should be carefully considered as well.

You see catalog printing continues to develop in a fast pace. As a result more and more printing companies emerge; other printer frequently improves their print services. With this in mind, the quest for the perfect printer is on.

A catalog printing service provider is considered to be great if it is always updating its services as well as printing equipment. It is of the essence to pick out the printer not because of its automation but because of its willingness to serve you.

Moreover, you must keep in mind that a professional printer offers you time-saving and money-saving services. As a catalog printing company they should know what works best for you.

Also, you must understand the process that they used in creating your catalogs. Evaluate their services and see if they will benefit you. Aside from that, make sure that their services are easy on the pocket. It feels great to know that you're capitalizing on catalog printing services that don't hurt your budget.

On the whole, there are a number of commercial catalog printers at hand. These printers only differ in the equipment that they use as well as their resources. It's essential to assess if the printer offers high quality services at very cost effective rates.

The printing quality of the catalogs should be of high quality. A good-quality design of catalog is sure to grab the attention of consumers.

So what are you waiting for? Select the most suitable printer now in order to get the best catalog printing experience.

Copyrights: ezinearticles.com
Author: ezinearticles.com

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Printing knowledge: Catalog Printing Tips

noreply@blogger.com (Warson Printing) — Tue, 09 Nov 2010 05:12:00 +0000

..........

Okay, by now you know that printing and distributing a catalog will help you sell your product. You have chosen how you want to design your catalog but you have some printing questions. In this article I will help you explore all of your options and give you some catalog printing tips you can use.

Lets start with the cover of your catalog. What options do you have and which options should you choose for printing the cover of your new catalog?

First Catalog Printing Tip: Catalog covers should be and most often are printed on heavier paper stock than the rest of the catalog. That means the front and the back cover of your catalog. The old adage about don't judge a book by it's cover doesn't work for catalogs. If the cover is not designed well and not printed on the right paper, people won't open your catalog. And if they never open the catalog... well you get the idea.

The paper your cover is usually printed on is called cover stock. It is a heavier weight of paper than you will be using for the interior pages of your catalog. This also makes your catalog last longer. It will be there sitting on someone's coffee table for others to read for a long time to come if you print your catalog on good paper stock.

Second Catalog Printing Tip: You have a lot of options when it comes to printing the interior pages of your catalog. A lot depends on the type of products you sell. For instance, if your catalog is for industrial products, you can probably get away with a much lower grade of paper than you would for a high-end product like jewelry.

The types of paper you can choose from range from newspaper-like stock all the way up to glossy paper that is heavy in weight. The lighter weight text-stock paper is used most often for catalogs that will have a lot of pages. For catalogs that will be less than 20 pages, you might choose the same heavyweight stock you used for the cover.

Again this depends a lot on your product. For high-end products like furniture, fashions, or jewelry, glossy heavy paper-stock is the only way to go. You have to understand that the heavier the paper and the higher the quality of the paper, the more you will need to spend on printing. But you get what you pay for. If you want people to buy your high-end products, then you have to present them in the right way.

Third Catalog Printing Tip Colors: One of the major advantages of sending out a catalog is the expectation that more than just one person will read it. For a well designed catalog it is estimated that two to three people will read it.

The colors you choose for your catalog will have a lot to do with how much product people buy and how many people will pick up and browse through your catalog. Nowhere is this more important than both the front and back covers. If your covers are appealing, people will want to pick it up.

So your covers need to be printed with a 4-color process, especially if you are selling high-end products. But for all catalogs you want printed, choosing to use the full-color process will make you more sales.

Depending on your product, you may also want the interior pages to be of similar quality as the covers. For a catalog that is to sell high end products, glossy paper with full color for the photos is the only way to go. For an industrial-type of catalog, printing with just 2 colors is usually just fine.

Fourth Catalog Printing Tip Binding: This will depend a lot on both what type of product you sell and the number of pages you will have printed. For example, if you sell a high end product or you will have over 80 pages, you will want your printer to use "perfect binding", where the pages are glued to the spine of your catalog. If you will be printing less than 80 pages and have a lower-priced or industrial type of product, then a good printing tip is to have them bind it with saddle stitching and stapled in the middle to hold it together.

Fifth Catalog Printing Tip Choosing a Printer for your Catalog: Make sure first of all that the printer you choose for your catalog has experience with producing catalogs, not just brochures, business cards, etc. One of the most important catalog tips I can give you is, "Do not let price be the deciding factor in choosing a printer for your catalog."

I don't mean the more you spend the better catalog you will have either. But the opposite is more often true than not. The cheapest catalog printer you can find will likely print you a "cheap" looking catalog that people will not be compelled to buy product from or even read.

You will need to be prepared before you visit your catalog printer. You will need to know how many catalogs you want to print. You need to know the number of pages you will want, (It is always a multiple of four pages, 4,8,12,16,etc.). You need to know the size you want your catalog to be, (8 ½ x 11, 11 x 17, 8 ½ x 5 ½, 4 ¼ x 5 ½, etc.)

You need to know the number of colors you want the cover and the interior pages to be. You need to know the type of paper you want used, although your printer can offer you those choices when you visit them. Just keep the catalog printing tips mentioned earlier in mind when choosing the type of paper you want.

You can also work with your printer on the type of binding they offer and how many times you want to be able to see a proof of the catalog before all of the copies are goinjg to be printed. This is important. The last thing you want to do is miss a mistake AFTER you have already printed 25,000 catalogs.

Copyrights: articlesbase.com
Author: Touch Media Design

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Printing knowledge: Print Preparation > Finishing > Binding > Perfect

noreply@blogger.com (Warson Printing) — Fri, 29 Oct 2010 04:45:00 +0000

Perfect binding is one of the most commonly used binding methods. It is used for many types of publications including magazines, catalogs, paperback books, and telephone directories. Pages for a perfect bound publication are gathered, stacked, and placed in special equipment where the binding edge is covered with glue. A cover is then attached to the book to complete the process. Perfect binding is most successful when the paper grain runs parallel with the spine of the book. Magazines and books may have the title and other information printed on the flat spine of the cover.

Perfect binding is one of the most automated of the binding methods, which makes it inexpensive and is a major reason for its popularity. It can be divided into three main categories: hot adhesive, cold adhesive, and thermal binding.

Hot Adhesive Perfect Binding

Hot glue is the most widely used of the perfect binding adhesives. Books are usually 1/4" up to 2 1/4" thick depending on the thickness of the substrate. A major disadvantage with hot adhesive is that the book cannot lie flat when it is open. The binding will break if too much pressure is applied in attempting to make the book lie flat when it is open.

Cold Adhesive Perfect Binding

Cold glue is not used as often as hot glue because it is more expensive and requires more time to cure than hot glue, but it is stronger and more flexible. When the cold adhesive is used in conjunction with a scored and hinged cover, the book is able to lie flat when it is open without cracking the binding. Books with perfect bindings made with cold adhesive range in thickness from 1/8" to 2 1/4".

Thermal Binding

Thermal binding is similar to the hot adhesive method of perfect binding in that adhesive and heat are used to form the binding, but instead of hot glue, an adhesive strip is used. Pages are fed into a machine where an adhesive strip attached to a wrap around cover is applied to the binding edge of the pages. Heat is applied so that the adhesive strip and cover are adhered to the pages.

Copyrights: printingtips.com
Author: printingtips.com

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Printing knowledge: Print Preparation > PDF > Color

noreply@blogger.com (Warson Printing) — Tue, 18 May 2010 07:49:00 +0000

Color Conversion

The color gamut of RGB is broader than CMYK and the file size is smaller as well, but CMYK is the better choice for documents that will be used on the Web and for print. CMYK documents work well enough in the RGB environment, but RGB doesn't work as well in the CMYK environment.

Trapping

Trapping can help compensate for registration problems by slightly expanding one color into another and eliminating the gaps and color shifts between colors. PDF stores the trapping instructions in such a way that the trapped images will look the same on any computer and also when the images are output.

For trapping to be effective, it must compensate for less than perfect registration without forming noticeable lines of unrelated color around objects caused by the overprint. Process colors that share a sufficient percentage of common colors do not require trapping, because any registration problems will reveal a color that is similar to each of the adjacent colors. An example of where trapping would not be necessary would be a printed item containing mostly reds and oranges. If the object on such a page were not in perfect register, the result would not be visually distracting because the colors in the gaps and overprinted areas would be similar to any adjacent colors.

The sequence in which the process colors are printed also influences ink trapping. For standard four color printing, the correct sequence to print the process colors are black, cyan, magenta, and finally yellow. Printing in the correct sequence will help ensure the best results. A change in the standard sequence will result in a change in the ink trapping characteristics.

Color Management

Device color spaces refer to the color space of the input device such as a scanner and the color space of the output device such as a printer. Data that is scanned may not display the same colors on a monitor and a printer, so a color management system is necessary. There are many differences between color profiles, so there is no guarantee that colors will be consistent throughout the workflow.

The ICC (International Color Consortium) was developed to set standards for device independent color. ICC profiles are electronic files that describe all of the color characteristics of a device. They can be either generic for a certain device such as a scanner or a monitor or they can be customized with profile generation tools. Color profiles are important because the color spaces of devices such as scanners, monitors, printers, presses, and digital cameras vary greatly.

PDF is able to support objects that are specified in different device dependent, device independent, or special color spaces. Acrobat supports Adobe Color Engine (ACE) and ICC Color Management that are in Photoshop and Illustrator. Displaying and printing color documents is more consistent. InDesign does not support this.

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Printing knowledge: Prepress--> Color Separations

noreply@blogger.com (Warson Printing) — Tue, 18 May 2010 07:46:00 +0000

In order to reproduce or prepare a full color image for printing using four process colors, the image must be divided into the the individual subtractive primary color components. The separation process can be accomplished photographically or electronically.

Photographic Separations: Using a large process camera, a full color image is converted into halftone negatives which contain a series of dots of various sizes to represent shades of gray. The dots are achieved with the use of special screens placed over the negative material during exposure. When printed, the smaller dots create the lighter areas of the image, with the lightest appearing white, and the larger dots make up the darker areas of the image, with the darkest appearing black. This system of using the halftone screens directly with the film is known as the Direct Screen Photographic Color Separation method. A halftone negative is made for each of the separate subtractive color components of the image (cyan, magenta, yellow) and black. The four halftone negatives are records, in varying shades of gray dots, for each of the separate color components and are known as "Color Separations".

Another photographic technique known as the Indirect Photographic Color Separation method is also used. The original image is separated into the individual primary color components and continuous tone films are made for each of the separations. From continuous tone films, the halftone negatives or positives are created. The advantage in first creating continuous tone separations before creating the halftones is that the continuous tone separations can be reduced or enlarged and corrected before the actual halftone films are produced.

Color separations created from photographic methods are used to prepare analog plates for traditional printing methods. Each plate corresponds to one of the four colors, cyan, magenta, yellow, or black. The plates are coated with the corresponding ink colors during the printing process and the inked image from the plates is transferred to the substrate. The varying sizes of the halftone dots on the plates determines the amount of ink that will be printed on the substrate. The dots from each of the different colored images overlap to produce the full color image.

Electronic Separations: The electronic separation of an image into its individual color components has become the most popular and labor saving method of producing color separations. The original image is placed in a scanner which stores the image as a digital record. The digital image can be imported into a software program such as Adobe PhotoShop™ where the color separations can be produced with the click of a mouse. The scanned image and/or the color separations can be quickly manipulated and edited in an infinite number of ways with the tools provided with the software. Color separations created electronically can be output to film to prepare analog plates or they can be used for Computer-to-Plate applications and digital printing.

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Printing knowledge: Problems To Avoid When Color Printing

noreply@blogger.com (Warson Printing) — Thu, 13 May 2010 08:26:00 +0000

Problems do occur when you're color printing; and the effect is always on the total cost you are going to pay once your marketing materials such as your poster printing is delivered to you. But most of the problems can be avoided even before you have your print posters for example reproduced by your color printer. One way to do it is to communicate well with your color printer your specifications.

Indeed, many problems arise from poor communication between you and your color printer. The way you explain and describe your job order and how much the color printer quoted it is always the culprit. Many of the problems are actually avoidable if only you and your color printer are on the same wavelength. What I mean by this is that no problem would arise if both of you are speaking the same language.

You have to understand that you and your color printer actually speak different. What you want done is not the same as how they are going to do it. Unless both of you understand each other fully, you will never get the results you desire from the price you are willing to pay.

One of the most common mistakes is to take for granted the meaning of one (1) sheet of paper. One sheet is not equal to one page in printing talk. Printers do not run individual sheets of paper. Rather they run it numbers divisible by 4. So if you need a booklet for example, you have to ask for a quote on either 52 or 56 pages because it would be easier for them to divide it into 4. The correct way of asking for a quote on a booklet is to ask for a 28-page saddle stitched material. This would mean 56 pages of booklet stapled (saddle-stitched) in the middle.

Another mistake is in the description of the size of the material. Let's take the booklet as an example again. The standard sizes are 5.5 by 8.5 and 8.5 by 11. More or less than that and the printer would have a hard time giving you an exact quote. And don't forget to remember that the size of your print order would be the one AFTER you trimmed it.

Next mistake is to describe the paper or stock used. You have to realize that the quote would depend on the type of paper stock you are going to use, as well as the frequency you are going to use it. If it's the booklet again, you would probably have a different stock of the cover from that of the inside pages. For a poster printing order, it's easier because you will have one paper stock throughout your project. But you still have to specify because the kind of stock you're going to use would reflect the type of image you would want to have as a business.

One other big mistake is to submit the wrong file. Printers do have a specific file they require to get you the exact material for your results. The wrong file will definitely cost you more time, effort and money. You wouldn't want to have your printer print your file again because it would cost you double. And you would also not want to pay for something that you're not satisfied with.

Mistakes when color printing can actually be avoided if you communicate well with your printer what you want. The more your printer knows your requirements, the bigger the chances that you'll get the results you desire.

Copyrights: articlesbase.com
Author: Kaitlyn Miller

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Things to Remember in Calendar Printing

noreply@blogger.com (Warson Printing) — Thu, 13 May 2010 08:19:00 +0000

Today, it is very common to see offices that have print calendars displayed on the office desks and posted on the walls. Many offices adhere to this for practical reasons such as easy reference to dates and events. However, a calendar should also be aesthetically pleasing in order to complement the office facility. Calendars can come in different forms and sizes. They can also be in various designs and may contain images and graphics. However, at the end of the day, it will all boil down to the creation and usage of a calendar that looks pleasing to the eyes and is interesting. A person in the business of calendar printing should consider this, knowing the reality that companies today look after the design of the calendars.

Calendars, in general, have many purposes. It can be for scheduling, organizing, recording, informing the public and marketing. They also help in beautifying the surrounding. Furthermore, more and more businesses nowadays use print calendars to their advantage. Calendars are made highly personalized to enhance the identity of the company. They utilize this to promote their services and display their logo and contact details. Service providers of calendar printing should take this in mind in order to be more competitive in the market.

The first thing that one will notice on a calendar is its design. The designer may add refreshing images such as environmental sceneries like landscapes, plants and animals. Colorful and beautiful images do not just make the calendar beautiful but also make it easily noticeable. A striking design can attract more customers. In return, the audience, other than being mesmerized by the design also takes time to read on the product, service or company that is included in the calendar.

Another thing that should be remembered about calendar printing is the actual printing process. The higher the quality of your calendar, the better it is for your business. Since more costumers will purchase your product because of its high-quality printing, your profit will also increase. A good printer gives justice to that beautiful and colorful design you created.

The size of the calendar also varies depending on its purpose. For instance, calendars that are very large are used for marking important dates and scheduling events. They are usually 12 pages and give space for reminders and notes of the owner. On the other hand, small calendars are only used in recalling significant schedules and watching out for the dates.
Calendars are indeed effective ways to remind you of your special events and dates. If you can add the aesthetic factor then you will truly have a marketing tool that will remind your target clients of your business the whole year round.

Copyrights: toparticlelive.com
Author: Robert Johnston

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Recent Developments In Brochure Printing

noreply@blogger.com (Warson Printing) — Thu, 25 Feb 2010 04:28:00 +0000

Brochures have regularly been a single of a many necessary graduation collection for any organization. They can be distributed by palm or by post to clients, or can usually be placed upon money counters of stores. The approach for brochures as well as their copy has led many copy services firms to combine usually upon this market. There have been many in advance transformations in leaflet copy in new decades as well as a internet along with digital techniques is fuelling many of them.

Previously, computers were frequency concerned in a leaflet copy process, that took multiform days, operative with movie negatives or plate-making machines as well as compulsory many exam prints, adjustments etc. Even pattern options were restricted, with a printers you do a bulk of a pattern tasks as well as usually a many simple submit supposing by a customer.

Nowadays, a patron from his bureau can himself format a leaflet as well as send it online to a copy company, as well as he additionally doesn’t have to wait for for days for a finish product to be delivered to him. With record surpassing rapidly, discerning copy of countless brochures as well as their discerning smoothness inside of a day’s time has turn possible.

One should not dont think about that leaflet copy entails clever care of aspects similar to content, pattern as well as formatting. With a key of digital technology, copy companies have proposed to yield a purchase of advantages to a clients in this area, similar to tall peculiarity colour printing, mixed choices in formidable formats as well as designs, as well as intelligent packages upon content-building.

Amongst a multiform modernized choices supposing by copy services providers, digital brochures as well as full-colour brochures have been a many popular. Such brochures have been befitting for placement for middle or longer durations of time. Subject make a difference for short-term tall volume make make use of of is many appropriate advertised by a make make use of of of eye catching, colourful, yet obvious brochures, that have usually a singular imitation run. To emanate such brochures, a many appropriate process to go for is off-set printing, as a great series of prints can be performed in a smallest time span, yet it takes a small some-more time for all a preparations in this technique.

Nowadays leaflet copy firms additionally yield extra services upon top of ensuring improved peculiarity of prints for their customers. These embody distribution, approach mailing, formatting, as well as a lot more.

Perhaps a many critical enrichment in leaflet copy has been a internet, by that business poke for as well as acquire copy services, send their orders, perspective templates, as well as name a specifications for a imitation order. Hence, leaflet copy has come a prolonged approach in a comparatively reduced time, as well as a pace of advancements is display no signs of negligence down.

Copyrights: toparticlelive.com Author: Jason Clark

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Use Environmental Friendly Printers To Save Earth

noreply@blogger.com (Warson Printing) — Wed, 24 Feb 2010 09:17:00 +0000

In almost all the companies, printer is required to print important documents or letters. For printing purpose, if recycled paper, natural inks and cartridges are used it will not only reduce power usage but also cut down companies cost.

From ages, people are following the same old printing methods which have created adverse affect to the environment. Usage of certain heavy metals like lead, cadmium and mercury can pollute the environment. Usual printing methods are non-green, produces volatile organic compounds which can create adverse affect on the environment. For making paper, trees are cut and toxic chemicals are used which are harmful to the environment. But if recycled paper is used for printing purpose less trees will be cut which can save Mother Nature.

Throughout the world, all the companies should print green. To print green, they should use natural inks (vegetable or soy-based) and recycled paper. Environmental friendly printers are certified by certain agencies like Forest Stewardship Council.

Usage of soy or vegetable based inks
For printing purpose, companies use petroleum based inks which is a bad option as it can create health problems. Natural ink like soy beans or vegetable are used for newspaper printing, business cards and product catalogs. This natural ink can be used for printing your day to day documents also. Benefits of using natural inks are it can be deinked easily which becomes easy to recycle. Soy based inks discharge zero volatile organic compounds and it is available in various colors that enables bright printing.

Use recycled paper:
Go green by using recycled paper which has at least 30% post consumer waste. By choosing recycled paper you will create less strain on forest resources. Major advantages of using recycled paper over virgin (non-recycled) paper are it creates less air & water pollution, less water & energy consumption and less solid waste.

Use recycled cartridges
Most of the people, throw their inkjet cartridges in the garbage instead of recycling it. In U.S, every second, nearly 13 cartridges are discarded, according to a survey. There are certain inkjet cartridges that can be refilled more than one. If you’re not interested in buying such type of cartridges, take your empties to your drop off center where it can be reused or recycled by others. There are certain companies like Hewlett- Packard that take back for free. Remanufactured plastic can be produced quickly when compared to a new one. In addition, remanufactured laser cartridges take half the amount of oil instead of a new one. So if you buy recycled cartridges you can save pollution.

These are just some of the ways to go green and save the environment. While using a printer, if you use recycled paper, recycled cartridges and soy based inks your printer will last for a longer period of time.

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