Waxcreative Design Blog

R-E-S-P-E-C-T!

Emily Cotler — Tue, 07 Jul 2009 20:20:09 +0000

Eloisa James and Julia Quinn, two powerhouse names in the romance industry, two authors who have long graced Waxcreative’s portfolio, and who also boast a couple of Harvard degrees between them, appeared together today in a fabulous USA Today article gracing page one of the LIFE section, with a lovely above-the-fold on the front page [...]

“I ♥ Strawberries” Cupcakes

Tarrin Petersen — Sat, 04 Jul 2009 01:32:09 +0000

I have been waiting for summer when strawberries are in peak season before sharing this delicious recipe. One of my all-time favorite baking blogs provided the basis for these cupcakes, though I opt to use my beloved chocolate cake recipe (also seen in my “WHACK!” cupcakes, just minus the orange zest). There are many steps to [...]

June Wrap-Up

Emily Cotler — Tue, 30 Jun 2009 23:39:35 +0000

NEW BOOKS for SUMMER: JULIA QUINN appeared in this blog almost two months ago with the best book video promo ever for What Happens in London, in stores today. That din you hear is JQ fans everywhere whooping in delight. Website Value-Add: Take your pick –> Inside the Story, What Happens in London soundtrack, and the [...]

Which Character are You?

Emily Cotler — Mon, 22 Jun 2009 17:24:25 +0000

Attention authors on Facebook: Connect with your readers by creating a quiz asking your fans to find out which of your heroines they are. Easy to do, quick to take, and FUN. Sign onto Facebook and take the Julia Quinn quiz to try it out. I was Henrietta from Minx, which does not exactly fit [...]

Being True to Your Book in Your Online Excerpts

Emily Cotler — Sat, 13 Jun 2009 21:21:14 +0000

Whether you are an bestselling novelist or one debuting her first title, a cookbook author, or a plumber who blogs, as writers you need to be aware of audience, and not just in terms of demographic. Who your audience is is important, yes, but where they access, and when, in what mood… these all have [...]

Publisher Support

Emily Cotler — Mon, 08 Jun 2009 16:44:00 +0000

Just over a week ago I was in New York City for Book Expo America — the biggest gathering of publishers in the world. Abi and I went last year, but I flew solo this year. One of my goals was to find Greenleaf Book Group and introduce myself. Why Greenleaf? Waxcreative and Greenleaf don’t share [...]

RIP for the Seventh Time

Emily Cotler — Wed, 03 Jun 2009 17:45:15 +0000

Growing up, my sisters and I had a “boy next door”, who, to be literal, actually lived up the street a few condos. Mike Doyle was a little younger than me, super sweet and cherubically cute. (His brother Billy, at a couple of years older than me, was ripe for future alpha-male crushing material, but [...]

The New Era of the Logo

Emily Cotler — Tue, 02 Jun 2009 05:08:04 +0000

The logo has changed. It’s happier. Less corporate. More Twitter-ish. Very Facebook-y. Kind of Flickr-like. The New York Times is calling these logos “Warmer” and “Fuzzier,” which is an editorially cute way of saying “More Accessible,” which is exactly what it is… or more correctly, what it has evolved into. With Web 2.0 (you know what it [...]

May Wrap-Up

Emily Cotler — Tue, 26 May 2009 22:15:30 +0000

I love that my job allows me to savor books before they are actually on the shelves. But these first few are all now available. As for the rest, catch an excerpt until you can have the whole thing… NEW BOOKS: ELOISA JAMES shines. This Duchess of Mine, the fifth Desperate Duchesses installment — the long-awaited tale [...]

New Launches: Stephanie Tyler

Emily Cotler — Wed, 20 May 2009 17:09:34 +0000

Last month, on her birthday no less, we launched Stephanie Tyler’s new site. It was so exciting for us that had she not been across the country, we would have brought over cupcakes. StephanieTyler.com is a big site. It is content-rich, and not just in the blog. However, two potential problems with a huge site exist: A) [...]