Business Blog: Web Design, Internet & Social Media Marketing, Toronto

Twitter Tips: 6 Ways to clean out and freshen up your Twitter account

murray@whitespace.on.ca (Murray Sye) — Wed, 07 Oct 2015 19:21:58 GMT

Do you have a large following on Twitter?

Would you like to clean up all those followers who don't follow you back? There could be hundreds, maybe even thousands of followers that are totally useless to your account. And that's not good.

You should never approach Twitter with a quantity over quality mind-set.

You're far better off having an engaged Twitter audience with less followers than it is to have a huge following with inactive, irrelevant, and possibly fake followers.

To achieve any kind of Twitter success, you need a well-managed account that includes a "real, engaged active" audience.

So what do you need to do to clean out and freshen up your account?

That's what we're going to help you with in today's post.

Modern social media: A colossal compilation of 150+ blogs, videos, infographics, tips, tricks and more

murray@whitespace.on.ca (Murray Sye) — Mon, 05 Oct 2015 13:22:14 GMT

Are you engaged in social media marketing for your business?

Would you like to know what forward-thinking social media marketers are doing to create awareness and convert leads?

How about a collection of helpful articles, tips, videos, infographics, blogs and more all wrapped up into handy Flipboards – covering Snapchat, Periscope, Twitter, Facebook, Meerkat, Social Media, Instagram and Pinterest.

Well, you're in luck, 'cause that's what we're offering you in today's post.

SEO Ranking factors: What really matters to Google to get higher rankings for your website

murray@whitespace.on.ca (Murray Sye) — Wed, 30 Sep 2015 15:17:00 GMT

Are you familiar with how Google ranks your website and pages?

You may be curious to know what they are but how would anyone have the time to sift through (and adjust accordingly) all 200?

Well, most of us can't.

But, what we can do is look at which of the 200 have the biggest impact? Or more importantly, which factors should you focus on to get higher rankings for your site?

Well you're in luck because that's exactly what we're going to review with you in today's post.

So let's get to it.

Content Marketing: 15 Essential elements to help you squeeze the most out of every blog you post

murray@whitespace.on.ca (Murray Sye) — Mon, 28 Sep 2015 18:38:34 GMT

Are you blogging for your business?

Are wondering how to get the most out of every piece of content that you publish?

Crafting awesome content isn't easy, so you'll want to maximize everything that you can to ensure that it gets all the attention and recognition that it deserves?

In today's post we'll review 15 effective ways to get your content seen, read and shared. And how about some additional inspiration? Perhaps a library of goodies that you can refer to when things get a little dry?

In today's post we'll give you both.

Top 10 social media power tips that Guy Kawasaki taught me

murray@whitespace.on.ca (Murray Sye) — Wed, 23 Sep 2015 17:19:41 GMT

Would you like to improve your social media marketing?

Whether you're a beginner or a seasoned professional, maybe your social media skills just need a little refresher.

Either way, I have some expert advice to share from one of the most prominent social media experts in the field.

You've no doubt heard of him; author, speaker, social media evangelist, Guy Kawasaki. Guy is the chief evangelist of Canva, and the author of umpteen books on social media, including his latest "The Art of Social Media". He is one of the most influential people in marketing today and curator of one of the biggest followings of any marketer/entrepreneur in the world.

So what does Guy have to say? We're going to share that with you in today's post.

29 Effective LinkedIn Tips to help Catapult your Way to Success

murray@whitespace.on.ca (Murray Sye) — Mon, 21 Sep 2015 14:02:26 GMT

Are you using LinkedIn for business?

Would you like some tips on how to leverage more from your LinkedIn account?

LinkedIn is the world's largest social media network for professionals and the undisputed king for the networking professional with 380 million active users in over 200 countries.

With a deep concentration of affluent and influential membership, LinkedIn offers a valuable demographic for marketers. So if you're looking to connect with industry professionals and generate leads for your business, it's pretty obvious; LinkedIn is the most effective platform and should be an integral part of your social media marketing strategy.

12 On-Page SEO Tips: how to create a perfectly optimized page that google and your visitors will love

murray@whitespace.on.ca (Murray Sye) — Thu, 10 Sep 2015 16:05:19 GMT

Are you aware of the factors that lead to improved search engine traffic?

We can't underestimate the value of good content. That's a given. Yet to elevate your page's performance in search engines, you need to consider all aspects of on-page SEO.

Okay, I know what you're thinking; on-page SEO is tricky stuff.

Luckily all the tips that I'm passing on to you today, are easy. No, seriously. I'm confident that you'll find all 12 of these on-page SEO tips a breeze. So without further adieu, let's get to it.

[Infographic] The most complete collection of website redesign tips, tricks and fixes ever

murray@whitespace.on.ca (Murray Sye) — Thu, 03 Sep 2015 17:07:08 GMT

Are you in the midst of a website redesign?

Would you like some tips on what you need to consider while in the redesign process?

While there's no disputing the impact valuable content and social participation can have on your business, good web design plays a larger role in your overall marketing success than most people think.

7 Amazingly cool Instagram tools to enhance your images and videos

murray@whitespace.on.ca (Murray Sye) — Wed, 02 Sep 2015 15:32:52 GMT

Are you using Instagram to promote your brand?

Would you like to know about some amazingly cool Instagram tools that will help enhance your photos and videos?

Instagram is all about visuals. Visuals are what we gravitate to. So why not make them spectacular.

Fortunately there are tools out there to help you do just that. Easy to use and some are even free! There are tools to create and schedule posts, manage relationships, run promotions, display content, and best of all improve your images and videos.

In today's post, we're sharing 7 Instagram tools that will help you rock on Instagram.

How to drive traffic and boost engagement with inspiring visual content

murray@whitespace.on.ca (Murray Sye) — Fri, 28 Aug 2015 13:30:04 GMT

Are you using imagery in your content and social media marketing?

You know, graphics, photos, videos, infographics and more.

If you haven't bought into this strategy, it's time to reconsider.

Producing content has become a key factor in maintaining a successful brand. But you can't expect to cut through the content clutter with just words alone.

So what trumps text?

Visuals.