Hey, folks! Jim Boykin here, your favorite SEO guy who loves diving into the depths of Google’s ever-changing algorithm. You know me—I’ve been around this block a few times, poking around, running experiments, and seeing what makes Google tick. And oh boy, have I got something juicy for you today. Let’s chat about the leaked Google documentation and go into one area in a bit of detail.

This time, it’s all about authorship—how Google identifies and values the authors of content, both on your pages and through backlinks. If you’re still stuck in the era where you think authors don’t matter, you’re in for a wake-up call. The way Google is handling authorship these days could make or break your site’s SEO.

So, buckle up, SEO warriors, because we’re going deep. And when I say deep, I mean we’re going into one of the core areas of the Google algorithm leak, dissecting the role of authors in search rankings, and figuring out how we can use this knowledge to boost our SEO game.

What the Leak Revealed About Authors and Google’s Algorithm

Understanding the API features for Author Data Extraction

To get a grip on how Google uses authorship data, you need to understand the different API calls mentioned in the leak. These calls help Google fetch detailed information about authors, link structures, and content relationships across the web. Knowing what these calls mean can give you a leg up in optimizing your content and backlinks. Here’s a breakdown of some of the the most important ones in my eyes.

• GET page_meta_info
  • Definition: Retrieves metadata from a webpage, including the author’s name from HTML <meta> tags. This is crucial for sites that want to ensure proper author attribution.
  • SEO Insight: Ensure all pages have accurate meta tags with author information. This helps Google quickly and efficiently recognize your authors.
• GET /user_profiles/{user_id}
  • Definition: Pulls detailed user profile data from Content Management Systems (CMS) that store author information.
  • SEO Insight: Utilize this for managing multiple authors on a site. Rich author profiles can help build trust and credibility with Google.
• GET /author_info?user_id={user_id}
  • Definition: Retrieves detailed information about an author, including bios, roles, and content contributions.
  • SEO Insight: Make sure your site’s API or CMS can output this type of rich author information to maximize author authority signals.
• GET /link_meta_info?url={page_url}
  • Definition: Analyzes the links on a page to identify authors of the linked content.
  • SEO Insight: Prioritize backlinks from trusted authors and credible sources to boost your site’s authority.
• GET external_meta_info?external_url={link_url}
  • Definition: Fetches metadata from external sites to extract authorship details from links.
  • SEO Insight: Strive for high-quality backlinks from sites with clear, authoritative authorship data.
• ScienceCitationAuthor
  • Definition: A structured data model capturing detailed author metadata, including name, role, and institutional affiliation.
  • SEO Insight: Particularly useful for sites in academic or scientific niches. Use this schema to provide comprehensive author information.
• ScienceCitationTranslatedAuthor
  • Definition: Similar to ScienceCitationAuthor but includes translated names for multilingual contexts.
  • SEO Insight: Implement this if you have authors contributing content in multiple languages to ensure proper attribution.
• NlpSciencelitCitationData
  • Definition: Contains author data connected to citations or articles, indicating its relevance for academic and scientific content.
  • SEO Insight: Helps in building a more credible and authoritative content library for research-based topics.
• NlpSciencelitAuthor
  • Definition: Focuses on basic author information such as first name and last name.
  • SEO Insight: Even simple author details like this can be valuable, especially if consistently formatted across all content.
• NlpSciencelitArticleMetadata
  • Definition: Deals with metadata for articles, including author details.
  • SEO Insight: Ensure article metadata is complete and accurate to enhance the discoverability and trustworthiness of your content.
• VideoVideoClipInfo
  • Definition: Includes author attributes related to video content, which is crucial for video SEO.
  • SEO Insight: Proper author attribution in video content helps in ranking for video search results.
• NlpSemanticParsingModelsShoppingAssistantProductMediaProduct
  • Definition: Relates to media products for purchase, including author information.
  • SEO Insight: If you’re selling media products, proper authorship details could enhance content recommendations and visibility.
• ScienceIndexSignal
  • Definition: Relates author information to scholarly articles and indexing signals.
  • SEO Insight: Important for academic SEO. Ensure authorship details are precise to benefit from indexing signals.
• NlpSaftDocument
  • Definition: Mentions authors within broader document contexts using Natural Language Processing (NLP) techniques.
  • SEO Insight: Understand that Google may use NLP to interpret authorship even without explicit tags, so the clarity of author content matters.
• OceanDataDocinfoWoodwingItemMetadata
  • Definition: Discusses authorship within item metadata for document management systems.
  • SEO Insight: For sites with complex document management needs, this could be vital in organizing and optimizing content.
• NlxDataSchemaDocument
  • Definition: Includes author data from a document analysis perspective.
  • SEO Insight: Make sure your content management system is set up to provide detailed author data for every piece of content.

These and other  author calls from Google cover both on page factors and backlink factors.

On-Page Factors, are all about your site. Have you properly attributed every piece of content? Are you using structured data? Are your authors real, trustworthy, and experts in their field? If not, you better start cracking.

Backlink Factors, on the other hand, are about who’s linking to you. It’s not enough to just get any backlink; you want backlinks where the content is attributed to respected authors. Google is cross-referencing this stuff, and the days of dodgy, anonymous links are long gone.

Weaving a Web of Trust with Google: The Power of Authorship and Backlinks

So, what’s the big picture here? All these API calls, metadata, and authorship signals aren’t just random bits of code—they’re the threads that weave a web of trust with Google. Let me break it down for you:

1. On-Page Authorship Signals: Every API call that pulls metadata from your page (GET page_meta_info, GET /user_profiles/{user_id}, etc.) is like a thread in a web. When you consistently provide detailed, accurate author information using structured data and meta tags, you’re telling Google, “Hey, this content is written by a real, credible person.” Google then starts to trust that content more.
2. Building Author Authority Across the Web: It’s not enough to just have a great author page on your site. Google wants to see that this author is respected across the web. Calls like GET /link_meta_info?url={page_url} and GET external_meta_info?external_url={link_url} allow Google to analyze backlinks and determine if other credible sites are also recognizing this author. If authoritative sites link back to content written by your authors, it strengthens that author’s credibility. It’s like having a network of endorsements from trusted sources.
3. Creating a Multi-Dimensional Author Profile: Using detailed models like ScienceCitationAuthor and ScienceCitationTranslatedAuthor, Google can see not just who the author is but their affiliations, roles, and even how they are represented in different languages. This multi-layered data adds depth to the web of trust, making it harder for low-quality or spammy authors to fake authority.
4. Cross-Referencing Content Types: Calls such as VideoVideoClipInfo for videos or NlpSemanticParsingModelsShoppingAssistantProductMediaProduct for product media indicate that Google is looking at authorship across various content types. This means if an author is consistently producing credible content in different formats—blogs, videos, products—they gain even more trust from Google.
5. Linking Authors to Knowledge Networks: When you connect authors to the Google Knowledge Graph, or when other sites reference these authors in well-structured and context-rich content, it’s like connecting the dots in a vast network of knowledge. Google’s SQL query patterns like SELECT * FROM calls_table WHERE call_name LIKE
'%author%'; suggest that they’re continuously filtering and analyzing data to connect these dots.
6. NLP and Contextual Understanding: With calls like NlpSaftDocument, Google uses Natural Language Processing to understand the broader context in which authors are mentioned. This helps the search engine verify that an author isn’t just a name slapped on content but is genuinely contributing valuable information to the digital ecosystem.

Crafting the Perfect Author Program in 9 Steps

You want a recipe for success? Here’s one game plan.

1. Develop Detailed Author Bios: Your authors should have rich bios that scream authority. Professional headshots, credentials, and even a little personality. Add links to your social accounts, and add links other places on the web where you have been mentioned.
2. Implement Structured Data Markup: Use Schema.org markup for every piece of content. Make Google’s life easier, and they’ll reward you.
3. Consistent Author Names: Ideally, use real people with real reputation on the web. Non-real names don’t work as well with Google because of all they track.
4. Verify Author Expertise: Keep those bios updated with new achievements and certifications. Show growth and continuous expertise.
5. Encourage Author Engagement: Get your authors involved. Comments, Q&A, social media interactions—it all helps.
6. Link Authorship with Google Knowledge Graph: If you can get your author into Google’s Knowledge Graph, do it. Major credibility boost.
7. Monitor Authorship in Backlink Profiles: Keep tabs on who’s linking to you, and if you’re getting links from other highly trusted authors this can help the value of the link.
8. Maintain a CMS with Author Management: Your CMS should make author management a breeze. Keep everything neat, clean, and accessible.
9. Encourage Authors to Build Their Own Backlink Profiles: Being published on other sites, webinars, and other forms of content where they can build their backlink profile will help you. It all counts.

Conclusion: Trust is the Ultimate Currency in SEO

All these API calls and data points show us that Google is building a complex, interconnected web of trust. The more threads you weave by providing detailed, accurate author information, getting credible backlinks, and consistently publishing high-quality content across various formats, the stronger your position in Google’s web becomes.

Here’s the kicker: if you understand this web and work on building it thoughtfully, you’re not just playing the SEO game—you’re mastering it. Remember, trust is the ultimate currency with Google. So, take this knowledge, implement it, and start weaving your own web of trust. High rankings aren’t just given; they’re earned.

The post The SEO Power of Authorship – On Site and in Backlinks appeared first on Internet Marketing Ninjas Blog.

Honestly, given my experience in the newspaper industry, I think both things can be true.

Like at Google, any newspaper has two main operations: the part that creates a product that the public wants, and the part that sells ads. The newsroom works hard to uncover and report the news, telling the public what they need and want to know. But newspapers make more money these days from selling ads than from subscriptions, so it’s really easy for the ad side of the business to take priority. The more a newspaper focuses on ad revenue, the shorter and more superficial the news coverage gets, with more and more column inches and operational dollars being devoted to ads instead of news.

I don’t doubt that the Search side of Google really is working hard to improve the SERPs and help us find the information we want. But Google is a business, and it has to make money somehow. And with the rise of AI opening up another front in Google’s battle to maintain market dominance, there’s a whole new source of financial pressure: Developing AI and keeping all of those servers running isn’t cheap.

And then, there’s the recent antitrust ruling against Google, which is likely to change everything.

So where does all of this leave Google, and where does it leave us? I think the answer may lie in a two-pronged approach that’s optimized for both today’s free, ad-supported Google and a future iteration of what is currently called Gemini Advanced.

Free vs. AI: The Roads Forward

Nobody likes paying for something that could be free. People didn’t really want to pay for newspaper subscriptions anymore once you could get the news online. But the result of that has been the closure of a lot of newsrooms across the country, with the strongest survivors being the ones that could convince people that their coverage was worth the cost of an online subscription.

Similarly, you probably won’t find a lot of people who would jump at the chance to pay for Google Search. But what if what you were paying for was the Google we’ve been promised, a Google that was actually really good at finding you exactly what you wanted, without ads or spam? They keep saying that that’s what they’re working toward, a human-centered search experience that helps you find helpful content.

In light of the Justice Department’s ruling, it wouldn’t surprise me if we end up with two separate Googles someday: one free, ad-funded search engine that works a lot like how it did a few years ago, and one subscription-based, AI-powered search tool, a personal Jeeves for the 21st century Internet that helps people to find high-quality, user-focused, trustworthy information. And to succeed in a world where people use both of those types of tools to find things online, we’ll need to optimize for both.

SEO for Today and Tomorrow

It’s clear that we need to be constantly improving the quality of our websites’ content, focusing on meeting the user intent of the queries we hope to rank for. Google has said as much, over and over and over again: We need to fill our sites with content that’s designed to help readers learn what they want to know, not keyword-stuffed fluff created only for Google’s algorithm. That’s what Google wants to reward. And as AI continues to improve, that’s the stuff it’s more likely to draw from and link to when formulating answers for users.

But it’s also abundantly clear that backlinks are not dead. In fact, factors like backlinks, clicks, and Chrome data showed up in May’s Google code leak, and Jim Boykin’s research this year has only confirmed that links are highly valuable if you want to rank in Google’s search results. There’s little reason to think that that wouldn’t continue to be the case in a world where the SERPs become a separate product, independent of other current Google products like Gemini and Chrome.

Both high-quality on-page content and off-page factors are likely to continue to be important to a website’s online visibility, no matter what type of search engine or tool people are using months or years from now. Making sure that you’re giving enough attention to both could make all the difference to your site’s performance.

The post Leave No Road Untaken: A Twofold Path to Search Success appeared first on Internet Marketing Ninjas Blog.

If you want to be on the first page of Google for commercial phrases, should you care about backlinks? Should you be trying to get them, or just ignore backlinks altogether?

Earlier this year, I heard from both Google and a couple of SEOs who are also writers that “links aren’t as important as they once were, and you don’t even need links to rank these days.” I never seen anyone write about a website that only had a few backlinks that was ranking well for commericial phrases, so I decided to find some of these near-mythical sites that don’t have many backlinks but still rank on the first page of Google for phrases where people might be making money.

In my previous study last month, I chose 200 random commercial phrases with the help of AI. For each of these phrases, I gathered the top 10 organic URLs on Google. After analyzing them, I found 1,113 unique websites. My programmer, Matt, added several API calls from sources like Moz, Majestic, Ahrefs, and SEMrush to better analyze this data.

The biggest finding from my previous analysis was that 96% of the websites had more than 1,000 unique domain backlinks. However, I only found 3 sites out of 1,113 that had fewer than 100 backlinks.

I had hoped to find more than just 3 such sites, so this time I decided to expand that analysis tenfold. This time we gathered data on 2,000 commercial phrases which in turn identified 9,337 unique domains that ranked in the top 10 of Google for these phrases.

The primary goal of this data gathering was to answer these three questions:

1. How many backlinks do the websites that rank in the top 10 for commercial intent phrases have?
2. What is the average number of backlinks that sites in the top 10 have for each phrase, and which phrases might require fewer or more links to rank?
3. For sites with fewer than 100 backlinks that still rank on the first page for a commercial/transactional phrase, is it the links, or could other signals be pushing them to the first page?

After digging into this analysis, I stumbled upon a couple of other areas of interest, which I’ll publish after the first three items:

4. Sites that Google loves and why? It it because they have so many backlinks?
5. Major sites using domain authority to rank high with affiliate pages. Is it parasite SEO if you’re doing it yourself?

In the coming months, I plan to release regular studies similar to this one. The next study will explore “How Many Links Might It Take to Rank for Informational Phrases,” followed by “How Many Links Does It Take in 10 Locations for 10 Local Phrases.” Then, I’ll revisit this commercial phrase study to see what has changed—identifying which sites have left or entered the top 10, how many links the new and old sites have, and the dominant sites in the top 10 three months from now. There’s much more to come, but first, let’s address the first question today.

Process to Find the Number of Backlinks the Top 10 Sites in Google Have

To ideally identify a small handful of sites with “few” backlinks, I analyzed ten times the number of sites from my previous study. This time, I used 2,000 randomly AI-generated commercial/transactional phrases, all with non-local intent and a minimum search volume of over 100 searches per month according to SEMrush.

Looking at the search volume (SEMrush’s estimates of monthly searches in Google) of those 2,000 phrases, we found a nicely spread distribution between low search volume (at least 100 searches per month) to high search volume.

Data on the 2,000 phrases and on the 9,337 domains that ranked in the top 10.

You can see the raw list of keywords here, or see the list of 2000 phrases with other data points.

With these 2,000 keyword phrases, we then gathered the top 10 sites that organically ranked in Google for each phrase. This now gave us 9,337 unique domains which we can analyze.

Then, using backlink data from Moz, Majestic, Ahrefs, & Semrush, I looked at the number of backlinks to each of those 9,337 websites.

You can see the full data that we gathered on the 9,337 domains here.

How Many Unique Domain Backlinks Do the Websites in the Top 10 of Google Have for Commercial Phrases?

Here’s what the new analysis revealed about the backlink distribution among these top-ranking sites:

Key Takeaways

• Over 99% of sites in the top 10 have over 100 unique domains linking to them.
• 94% of the top 10 sites have at least 500 unique domains linking to them.
• Nearly half (43%) of the sites have between 1,000 and 10,000 unique domains linking to them.
• One third (33%) of the sites that rank in the top 10 have 10,000 to 100,000 unique domains linking to them.

It is possible to rank in the top 10 of Google with fewer than 100 unique domain backlinks, but it’s less than a 1% chance according to this study of the 9,337 websites we analyzed that ranked in the top 10 for commercial phrases.

Like four-leaf clovers or blue lobsters, sites with few backlinks are pretty rare, making up less than 1% of those sites in the wild. So, I’m not sure I’d want to bet on the “backlinks don’t matter” camp if your goal is to rank on the first page of Google for commercial phrases. Even the Google leaked data was drenched in backlink analysis.

In my next analysis, Part 2, I’ll be exploring deeper into these 2,000 phrases and then making live additional data that I’ve been analyzing so I can share with you the surprising things that I discovered. We’ll also be looking at which phrases you “might” have a chance to rank on the first page for… if you have less than 50,000 backlinks… and which phrases, if you’re a small site, you don’t seem to have a chance, and which phrases might be “easier” to rank for, and why. You won’t believe what I found ;)!

Then, Part 3 will dive into the 9,337 URLs, with a focus on the 92 sites with fewer than 100 backlinks that rank for at least one commercial phrase and will see what these small sites have that might be putting them on Page 1 of Google.

Stay Tuned!

I’m Feeling Lucky Today!

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• * When I say “Backlinks,” I mean “Unique Domain Backlinks,” which is, for example, if you have 5 links from bob.com and 2 links from sue.com, we would only count 1 link for each site, so 2 links total, one from bob.com and one from sue.com.
• * When I say “Commercial Phrases,” I also mean what people might call “transactional phrases” or “money phrases.” For example, phrases like “antique clocks,” “auto insurance comparison,” or “beard oil for sensitive skin.”
• * When I say “Top Ten,” I mean the first 10 organic results in Google for that search, as we recorded it in early July 2024.

The post Backlink Insights: Analyzing Google’s Top 10 Websites appeared first on Internet Marketing Ninjas Blog.

Part 1: The March 2024 Core Update

This is a content-focused update that comes on the heels of the September 2023 Helpful Content Update. Google says that there actually won’t be any more “helpful content updates” as such: They’ve been rolled into broader core updates. The March 2024 core update aims to improve on what Google has already been trying to do, so if you’ve been listening to what they’ve been saying in the past few years, you should already be on the right track. According to Google, “There’s nothing new or special that creators need to do for this update as long as they’ve been making satisfying content meant for people.”

Part 2: The March 2024 Google Spam Updates

Google is going after three types of spam in an effort to clean up the SERPs: scaled content abuse, site reputation abuse, and expired domain abuse.

Scaled Content Abuse (aka Reckless Use of AI)

So many webmasters have seen the rise of generative AI as an opportunity to throw thousands of pages online with no effort, hoping that something will stick in the rankings. Even a stopped clock is right twice a day, and similarly, if you throw enough auto-generated text at the SERPs, some of it is bound to rank. That doesn’t mean that it’s actually any good or that people want to read it, though, which is why Google is cracking down, clarifying that using AI to create content in bulk in order to manipulate the search rankings is spam.

Some sites are already getting manual “pure spam” penalties for this, so it’s clear that Google is aiming to send a message.

Note that they did not say that using AI is forbidden. It’s not the AI that’s the problem: It’s the flood of low-effort, low-quality results that AI can be used to create. Just like any tool, AI needs to be wielded responsibly, guided by humans to create content that’s then human-edited to make sure that it’s helpful, informative, and accurate.

Site Reputation Abuse (“Parasite SEO”)

This type of spam actually appears on websites that otherwise have a lot of good, authoritative information, like those run by credible news outlets or even highly respected universities. The “parasite” content lives in a subfolder or subdomain that exploits the parent site’s reputation to get better rankings. Google’s spam update is going after content that provides little or no value to readers and isn’t closely overseen by or relevant to the main site.

Interestingly, Google has given sites a two-month head start to fix this, saying that they’ll start penalizing sites for site reputation abuse after May 5. That’s certainly not their usual approach, but it makes sense that they’d be loath to penalize some of the Internet’s most respected sites because they also contain spam.

Expired Domain Abuse

Similar to site reputation abuse, expired domain abuse aims to exploit the authority of a domain to rank low-quality content. In this case, it’s an expired domain that used to host good content; some people have made a lot of money from buying expired domains that have a good reputation, then filling them with junk. That’s not to say that you can’t buy an expired domain and repurpose it, but to avoid running afoul of Google’s guidelines, you should use it for a high-quality site with useful content, not spam.

Hard Pills to Swallow: Accepting and Fixing Your Weaknesses

It’s common for some webmasters to rant about Google after an update, complaining that they did everything right and Google is just dumb/evil/crooked/etc. You might see people saying things like:

• “But my content is all human-written!” (It doesn’t matter. Humans can write low-quality content, too.)
• “I worked really hard on this site!” (You need to refocus that effort on a better strategy, then.)
• “If you’re not a big company, Google won’t rank you anymore.” (Not true; being a big company does tend to mean that you’re more trusted, but authority can be built up over time, and expertise doesn’t require you to be on the Forbes 500.)
• “But I publish X posts a week!” (It’s about quality, not quantity.)
• “Google loves to kill people’s sites for no reason.” (There’s always a reason.)

The fact of the matter is that blaming Google because your site doesn’t offer what they seek to reward isn’t useful. You can complain and make up excuses all day, but that’s not going to fix your rankings or get you out of a manual penalty. What will help is reading Google’s guidance and taking it to heart. Create content that’s focused on providing useful information for readers, not gaming the search rankings. The path to better rankings is paved with helpful content.

The post Google’s March 2024 Updates: What’s to Blame for Your Rankings Drop? appeared first on Internet Marketing Ninjas Blog.

But just because so many people are using AI to create lousy content doesn’t mean that there aren’t good ways to use AI for your website. In fact, even Google says that “our focus [is] on the quality of content, rather than how content is produced”: If you can use AI to help you create content that’s high-quality and useful to readers, it’s totally fine to do so. The key is to think of AI not as a replacement for human effort and expertise but as an assistant that can help you spot opportunities to improve your content and create that content more efficiently.

Useful AI Tools for Content Analysis

Anyone can create an AI-powered tool that claims to be useful for SEO, especially now that ChatGPT Plus lets you make a custom GPT with very little effort. But if you want useful results, you’ll need to stick with AI tools made by trustworthy sources with known expertise.

Custom GPTs

Here are a few GPTs made so far by highly regarded figures in SEO:

• GSC Keyword Ranking Changes Scatter Plot by Marie Haynes: Export a CSV from Google Search Console showing your keyword rankings over a period of time overlapping the date of a Google update. Then, upload the file to the GPT and it will make a scatter plot to visualize changes in keyword rankings over time, which can show how much the site’s rankings were affected by the update. Depending on what kind of Google update it was, you’ll have an idea of what you should work on to improve your content. (Haynes also has a “Which Pages Impacted?” GPT that can show which pages you should start with.)
• SEO: Search Query Analyzer by Ann Smarty: Give this GPT a keyword phrase and it will go look at the SERP for you, then summarize the types of pages ranking for that phrase and the likely search intent. It also provides suggestions for what should be on your page based on this information.
• Content Helpfulness and Quality SEO Analyzer by Aleyda Solis: Give it the URL of one of your pages and a keyword phrase and it will analyze the page content using Google content quality guidelines. If you provide the URLs of competing pages, the GPT can also compare their content.

RivalFlow

There’s also a really interesting tool out there that can do a competitor content analysis on a larger scale. It’s called RivalFlow, and it was built by SpyFu, meaning that it can draw on all of that tool’s data to inform its output. Features include:

• Content Gap Analysis: Plug in your domain and it helps you find competing sites that outrank you, then compares your content and theirs to determine how yours falls short. RivalFlow identifies questions that the competitor answers more thoroughly than you as well as questions that they answer but you don’t, showing you opportunities to expand and improve on your content.
• AI Content Generation: Once RivalFlow determines what you need to add to your page, it will generate content for you to meet that need, which you can hand off to a human editor as a starting point for their work.

The first part alone has the potential to be a huge time-saver. We should be doing this sort of analysis anyway, but doing it manually on your entire website can be incredibly time-consuming, especially when you think about how many pages you have on your site and how many competitors’ pages you’d need to look at to gather all of this information. RivalFlow automates this process with AI, making it a potential game-changer.

Using AI Tools Responsibly

The most important thing to know about using any sort of generative AI tool, be it ChatGPT or another product, is that you shouldn’t use text that AI writes without having a human edit it. It’s entirely possible that the AI output will be inaccurate, irrelevant to your intended topic, or just boring and uninformative. You can get into all sorts of trouble when you post AI content without editing.

But you can use AI content as a starting point. Look at the text it gives you, then edit, rework, or completely rewrite it to get an informative, engaging piece of text that meets the user intent for your target keywords.

You should also be completely transparent with anyone you’re creating content for about your use of AI. Never try to pass off AI-written content as your own: That’s unethical, and besides, your clients will be able to tell the difference between machine-generated text and content that’s created by a human to be interesting and helpful to the reader.

The post How to Create Good Content With Help From AI appeared first on Internet Marketing Ninjas Blog.

The problem is that SEO just isn’t a simple, straightforward world anymore.

For decades, we’ve all been looking for and following very logical, mathematical rules to get our sites to rank. People have been hyper-focused on how many words are on a page, or which exact-match keyword phrases have the highest search volume, or how many backlinks a page has, or outdated metrics like keyword density. But Google’s algorithm isn’t just a math-based formula anymore; it’s not a set of rules that we can suss out and religiously follow. Rather, it’s a lot more like a person — like the users it’s trying to serve.

Playing Catch-Up

While we’ve been constantly trying to get to where Google is, trying to figure out the answer to an algorithmic equation that represents how to get a #1 ranking right now, Google just keeps on going, walking right past us toward where it’s going. And where it’s going is a place where numbers don’t matter as much. What matters is satisfying user intent.

At a recent SEO conference, Google Search Liaison Danny Sullivan summed it up this way:

“Our systems are chasing what people like. If you chase the algorithm, you’re behind. If you chase what people like, you’re ahead of the algorithm.”

Sure, some of the numbers we’ve been staring at still matter. Search volume does give us an idea of what people are looking for, after all, and more backlinks, provided that they’re good-quality backlinks, can only be helpful. But Google itself has said many, many times that it’s not just about search engine optimization anymore: It’s about people. As Sullivan says, “Just be the best you can for your readers. For people. Everything we do in ranking is meant to reward that.”

What we need now is not just SEO. We need HCO: human-centered optimization.

The Math-Based Perspective vs. the Human Perspective

When the most recent Helpful Content Update hit, it was met with the inevitable complaints from webmasters who saw their rankings drop. People would rant about how unfair it was on social media, and then experienced SEO minds would weigh in and explain why the site probably deserved what it got. Quickly, a lot of these situations started to sound the same.

First, the webmaster would say, “It’s not fair that my page is now below this other page. Their page is shorter/has a lower domain authority score/doesn’t even use this keyword phrase/etc.!”

And then, an SEO expert would take a look at those two pages and say, “Actually, though, the content of their page is more helpful and unique than yours. Your page is covered with ads/is filled with fluff content/doesn’t show your expertise/doesn’t say anything that everyone else hasn’t already said a thousand times/etc.”

The webmaster was looking only at metrics. The analyst they ranted to, though, was looking at their site as a human being.

So what’s the answer? Perhaps we need to stop spending so much time obsessing over the output of a thousand tools and start using the tools in our own heads.

Be a Person: The Key to Human-Centered Optimization

If we want to create people-first websites, we need to start by looking at things as people. That means putting down the spreadsheets and taking a hard look at the user experience of your site.

Think about the people you want to attract to your website. Imagine yourself as one of those people. Then, consider what might lead them to your site. What are they looking for? What is their goal? What do they want to know?

Take a moment to mull that over. Then, go visit your website. Start on the homepage, or start on whichever page you think that person would have landed on from Google. Now, pretend you’ve never seen your website before and be that person.

Can you easily find what you’re looking for?

Think about your overall experience as you look for the information you want. Is anything annoying you? Maybe you’re confronted by a massive wall of text that doesn’t seem to say much. Maybe you can’t find what you need on this page and you can’t figure out where to go next to find it. Maybe an annoying interstitial keeps popping up while you’re trying to browse the site. Whatever pain points you come across, write them down. And remember, you’re not an SEO expert: You’re just a person, a regular visitor to your website.

If you want to take this exercise to the next level, when you’re done, go do the same thing on your competitor’s website. Would the user be more satisfied with their experience there? If so, why?

It can be hard for some people to do this sort of analysis. It’s hard to put aside your knowledge of your own website and your feelings about what you’ve created and put yourself in the user’s shoes. You may need to have someone else do an in-depth UX analysis for you instead, someone with a fresh set of eyes who can be more objective. But the insights you can glean from viewing your website as a person, as the person you’re trying to reach, can be invaluable.

The post The New Most Important SEO Tool Is One You Already Have appeared first on Internet Marketing Ninjas Blog.

On one side, we have Google’s Search Generative Experience (SGE) and the new AI-powered Bing, both of which can generate answers to user queries that often don’t require a click: People can get the information they want without ever leaving Google or Bing.

On the other side, we have ChatGPT and all of its generative AI cousins. These tools have made it easier than ever to create content, and so we’ve seen a growing deluge of AI-generated pages being posted online in the hopes of scoring easy SEO wins. This approach is rather like throwing fistfuls of spaghetti at the wall: Sure, a few pieces might stick, but you’ve also gotten pieces of half-cooked spaghetti all over the floor, making a big mess.

The problem with leaning on AI to solve the problem of AI-powered search is that AI can synthesize information, but it can’t create it. People are creating a flood of content with AI tools, but these tools aren’t built to write good content. They’re word-prediction engines, sentence-rearrangers, fact-compilers, and grammar bots — as Rand Fishkin succinctly puts it, they’re basically “spicy auto-complete.” You can make a lot of content fast by having AI write it for you, but you can’t make a lot of good content that way. You can’t make the helpful, people-first content that search engines reward with good rankings.

Then again, maybe rankings aren’t quite what they used to be.

RIP, Ten Blue Links

The goal has always been to get our websites into the coveted “ten blue links,” the first page of Google’s search results. But the whole idea of ranking on the first page has been fading away in the past few years. The links have been getting pushed farther and farther down the page, replaced by featured snippets, “people also ask” dropdowns, image carousels, videos, maps, and just about anything else that Google thinks the reader might find useful. And that’s all below the ads, which haven’t gone anywhere, of course. If you scroll down below all of that to the traditional organic results, they’re still there, but there’s no real “first page” anymore; the results just keep on going as long as you keep scrolling.

Google SGE and the new Bing take this to a whole new level. Depending on your query, you might only find a handful of links in the results that are returned, buried below the AI-generated answer to the query. The only external links that are easy to spot in these results are the ones that the AI cites as its sources.

Ranking in the traditional organic results is still important right now, but it’s starting to look like it could be less important in the future. Someday soon, the best place to appear in the SERPs might not be in position 1; instead, it might be within the AI-generated answer, as a cited source.

So how do we get those positions?

Using ChatGPT to regurgitate the same information that everyone else has probably isn’t going to cut it.

Don’t Just Transmit Knowledge: Add It

In 2022, Google was granted a patent on a technique to measure information gain, the amount of new information in a document relative to what the user has previously seen. This then became part of the 2023 Helpful Content Update, which makes sense — after all, repeating the same things that everyone else has said doesn’t make your content any more helpful than theirs. But beyond thinking of information gain as a ranking factor, we should also think of it as a citation factor. When Google SGE and Bing generate results using information that’s present on a million different pages all over the Internet, the odds that they’ll cite your page as the source for that information are pretty low. But if you add knowledge that nobody else has or that you’re the authority on, you’re much more likely to get that coveted citation.

Adding new knowledge to the Internet is easier said than done, but there are a few different ways that you can go about it.

Give Them the Scoop

We may not all be journalists, but we may still have news to publish on our websites. This could be as simple as a press release or blog post announcing a new product, but it could also mean publishing regular updates about what’s going on in your field and your insights on those developments. For a clothing retailer, that might mean keeping your readers informed about the latest fashion trends or having contests or giveaways that you’ll need to announce and promote. For a lawyer, it might mean posting about your victories on behalf of clients or newsworthy legal decisions relevant to your practice.

Share Firsthand Experience

Nothing is more uniquely yours than your own firsthand knowledge, and nobody’s more of an authority on your experiences than you. Firsthand experience can provide valuable information that other people are looking for: You need look no further than the growing popularity of Reddit (and its increasing prominence in the SERPs) for evidence of that. Posting about personal experiences with your products and encouraging your customers to do the same, either in blog posts or on Reddit, can help to spread brand awareness as well as add unique information to the Internet that Google might find valuable and citation-worthy.

Reddit in particular can be useful in more indirect ways, too. Becoming a part of the Reddit community and then mentioning the value of your products when it’s appropriate can help to build brand visibility and drive traffic to your site. Note the most important words in that sentence: when it’s appropriate. That means jumping into threads about your products to answer questions, or maybe even hosting an AMA if your product is one that a lot of people might have questions about, or commenting on posts seeking product recommendations to suggest your products like any other person might do. Be a regular person: Don’t be a salesperson. People on Reddit want honest answers and advice, not a sales pitch.

While you’re building up your brand on Reddit, you might actually earn some of those coveted Google citations, too, in a way. You might be surprised how often online journalists turn to Reddit for story ideas, including roundups of product reviews. If a website writes an article about the best products for frizzy hair, or the best Valentine’s Day gifts, or the best herbal supplements to help with insomnia, they just might see a review of your product on Reddit and decide to include it. That article might then be cited as a source when someone asks Google SGE or Bing for product recommendations.

Be a Thought Leader

This is the most challenging way to add knowledge to the Internet, but the knowledge you add is more likely to earn citations. Simply put, you need to make original and insightful contributions online that draw on your expertise. Certainly, you know a lot about the industry you’re in; now, examine what you know and glean something new. Can you predict an industry trend based on the customer behaviors your business is seeing? Or can you think of a new approach to solving a problem that your customers might have? Maybe you have a good idea that contradicts common knowledge. Think about what unique insights you might have to contribute based on your expertise. Then, create a blog post or white paper and share it online. If you’re the first person or the only person to have come up with an idea, you may very well end up as a cited source if that idea is relevant to a Google or Bing user’s query.

The Future Is Now

So should we throw out everything we know about earning better rankings? Of course not. After all, a lot of what helps a website to rank better is just good practice in general, like publishing original and well-written content, making sure that it’s crawlable and understandable by search engines, and providing a good overall user experience. But giving more thought to whether the content we create is adding value or just adding words can only benefit both our rankings and our potential for earning citations in AI-generated search results.

The post What Can You Bring to the Table? Looking at the Future of Ranking appeared first on Internet Marketing Ninjas Blog.

Social media is all about variety though: Tactics change daily, new tools and apps are launched, new opportunities emerge.

Bonus: Join Zest.is!

Zest.is is the community of digital marketers who curate marketing content for you to easily access highest-quality guides on a daily basis.

What makes Zest stand out is that they have multi-step moderation process that ensures the best quality possible. If you are tired of re-purposed marketing advice, Zest is the place to go. You’ll be impressed by the selection there. Every article is a gem there!

Let’s get down to the list now! Here are 15 resources to help you get out of social media marketing routine and try something new:

1. Social Media for Business 101 from our own @IMNinjaSuzy

A good place to start, this article organizes what you may already know listing some essential tips and tools.

2. How Hashtags Work from @seosmarty over at @Moz

It gives a good overlook of how hashtags operate on different social media sites.

3. How to Generate and Close Social Leads On Twitter from @Growmap

A thorough, in-depth look at building leads using Twitter.

4. The Secret Sauce to Shareable Visual Content Your Audience Will Devour from @sociallysorted

Images are key to social media engagement: Bookmark this guide for tips and tools to help you create irresistible images for your social media updates.

5. How to Promote a Blog Post on Social Media from @JimBoykin via #JimAndAnn show

Do you have a piece of content to promote on social media? Here are the actual steps you need to take to share a URL on social media to generate clicks and engagement. This one includes platforms like Drumup and social media promotion with VCB.

6. How to Create the Perfect Social Media Post from @PegFitzpatrick

Everything from wording to character limits and images, this article will help you make your social media stand out.

7. How to Promote Your YouTube Channel Like a Pro from @djthewriter via @sproutsocial

A thorough step-by-step guide into marketing your Youtube channel.

8. How to Do Reddit Marketing without Making Enemies

Easy to follow steps on marketing your content on Reddit

9.What are digital business cards and how they work

A very important concept in our cross-marketing era. Keep an eye on your digital footprint!

10. Practical Tips to Reach More People on Social Media via @pakwired

Finally, a quick reminder to keep you out of trouble. Oftentimes, using social media tools may ruin your relationships with your contacts instead of strengthening them, so beware!

Social Media Podcasts

I love podcasts because you can listen to them while on the go: When commuting, traveling, etc. They allow for otherwise thoughtless time to be spent efficiently. Here are free social media marketing podcasts to subscribe to:

1. The Science of Social Media By Buffer

Buffer always has great guests to talk about indepth tactics and useful tools. It’s also pretty active publishing new items a few times a month.

2. The Social Media Examiner Show

Social Media Examiner is one of my favorite social media marketing blogs. Targeting business owners, it’s a great resource with always high-quality tutorials. They put every article on voiceover and turn into a podcast. They also regularly invite experts to discuss new social media trends and events.

3. Social Media Social Hour with Tyler J. Anderson

This podcast is very actionable and tactical. Be ready to implement some tips right after listening! Tyler covers a variety of social media networks including Pinterest, LinkedIn, Google Plus, YouTube, Snapchat, Periscope, and more.

4. The #AskGaryVee Show with Gary Vaynerchuk

Focusing on relationship building, this one will be a great motivation for you to start trying new tactics.

5. The Social Toolkit by Social Fresh

Jason Keath @jasonkeath and Jason Yarborough @yarby interviews social media experts on tools and software. It’s a great resource to discover new tools weekly.

Finally, don’t forget to check out our own #JimAndAnn show on both Youtube and iTunes!

Save

Save

The post 15 Resources to Bring Your Social Media Marketing Strategy to the Next Level appeared first on Internet Marketing Ninjas Blog.

While many offer tools to allow you to measure your own analytics, others handle everything for you. In any case, a business can improve their visibility, leads, conversions, and evangelism with the right social media analytics company.

What is a social media analytics company?

Social media analytics companies use social media API data for easier reporting, monitoring, trend tracking and competitor analysis. Social media analytics aims at helping you estimate your social media ROI (return on investment) and improve your key performance indicators (KPIs).

Here are some great ones to keep an eye on this year.

1. Sprout Social

Sprout Social has been continuously praised by users and tech review sites as being one of the best on the market today. This is usually a reference to their various social media analytics tools, which include an impressive list of free ones. They cover multiple social networks, such as Twitter, Facebook, Instagram, and Linked, and monitor traffic sources.

With the recent acquisition of another social media analytics company Simply Measured, the suite has become even better.

Pricing starts at $99 a month

Linktree may be a valid alternative because it comes with web analytics: How to make a Linktree?

2. SumAll

SumAll is an all-in-one social monitoring tool that has two options: free, or a $99 paid plan. On the free side you have smart tweets, desktop view, and unlimited profiles for both. You also get actionable analytics tool and weekly report to help you grow your social efforts. It looks like they have canceled their paid plan which is both awesome and surprising.

They have pretty good support, so you never have to worry about your emails or calls going unanswered.

Pricing: Free

3. Brandwatch

Social listening is an important skill, but it isn’t one many companies have mastered. Which is why they turn to Brandwatch. This firm will help brands to not only hear the conversation happening around them, but understand and utilize it for their advantage.

They have two products to choose from: Analytics and Vizia. The first is basic social reporting and monitoring like you would expect. The second is a complete social command center with advanced features to get the most out of your data.

They feature three plans on their website with zero info on actual pricing which is somewhat confusing. You need to request a demo to find out the rates.

From third-party reviews I was able to find that they start at $800 per month

4. TalkWalker

Talkwalker provides centralized social media analytics dashboard offering you graphs and analysis for:

• Hashtag and campaign tracking including shares, reach, engagement, mentions
• Sentiment analysis
• Image recognition to help you protect your trademark & reputation
• Google Analytics integration for social media ROI estimation
• Virality that monitors how your content spreads across the web
• Influencer marketing helping you identify industry influencers and (future) brand ambassadors
  

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Pricing starts at $9,600 per year with more advanced package pricing available only on request.

5. Finteza

Finteza is the free on-site analytics platforms with an array of possibilities including analysis of your social media traffic. This is not purely social media analytics company but I firmly believe that nothing will provide you with more actionable insight than your own site visitors.

Finteza is quite easy to set up. It will start collecting and showing the data the moment you install the tracking code. It’s an independent company that allows you to manage ads and create conversion funnels.

Pricing: $25 per month

6. Social Bakers

This is analytics company that offer multiple solutions for brands that need something more than basic analytics. Social Bakers core platform handles monitoring, engagement, competitive and industry benchmarking, competitive analysis and more, customized to meet the specific needs of companies that are based on sales. This is unique to many other platforms that could also be used for non-sales brands, such as blogs.

Its AI-powered algorithm monitors your social media audience and turns it into personas which you can better relate to and thus effectively target.

Pricing starts at $240 monthly

7. Awario

Awario is a social tool that operates within four categories: brand management, conversation management, profile management, topic monitoring, and lead generation. This gives an intensive approach to data gathering and implementation that attacks the problem of a weak campaign from all angles.

Awario includes a solid sentiment analysis feature that allows you to filter your brand mentions for negative, positive, and neutral sentiment. You can use this information to effectively delegate customer relationship-building based on how happy (or unhappy) your customers are.

They offer a free trial, and their pricing starts at $29 per month

Bonus: Cyfe

Cyfe is not a social media amalytics platform, per se, but they can combine a lot of API data for easier monitoring and analysis. It is my personally favorite tool for collecting and archiving all sorts of social media stats and trends. It supports all kinds of sources including Instagram, Youtube, Pinterest, Twitter, Facebook, Google Plus. You can connect it to your Google Analytics to monitor correlations and keep an eye on your social media campaign effectiveness.

It’s a huge time-saver, especially if you manage clients and need to monitor dizens of accounts within one network. Unlike many social platforms, it gives you a fair amount of features and perks without having to spend a dime.

Keep An Eye Out For These Guys!

Social media is a key part of content marketing strategies, so making sure you know how to measure your progress is important. These social media analytics companies are sure to grow in the future. As they do, you will have plenty to take advantage of as a user, in order to grow your own brand’s visibility and engagement.

Anyone you think should be on the list? Let us know in the comments.

The post 7 Social Media Analytics Companies To Keep An Eye On appeared first on Internet Marketing Ninjas Blog.

Ok…we must talk about AI….it is here NOW, and I predict that 2023 will be the year that AI will have a major impact on nearly Everything.

With the release of ChatGPT a few weeks ago, the world has moved into new era’s of information. AI will change the world as we know it today – I truly believe that, as it takes our intelligence to a new level.

But, for the sake of business today, and for the sake of Google, we must also look at the opportunities, and the limitations, and goods and the bads when it comes to AI.

AI can help give ideas for topics to write (ie, tell it something like, “I offer internet marketing services and I have a website. what are 50 potential services pages that we could write up that might appeal to prospective clients”…. and wa-la, out comes 50 ideas… some of those will be useful, and some will not… but AI can also take it a step further because you can then tell it to write articles about the ideas that it, or you, came up with that could be useful….. there are advantages to having something 1. come up with ideas, and 2, executing those ideas (by writing the ideas).

So, I know that we have several clients who want “As much content as possible, as quick as possible, as cheap as possible” and AI, at first glance, looks like a dream… so let’s dig in a little….

So, in relation to SEO, we need to talk about what Google thinks about AI generated content first. John Mueller has been saying over and over again, and even recently, that Google doesn’t like AI content, and says that it is against the Google Guidelines and can harm your website.

On August 25th and again on December 6th, Google released their first ever “Helpful Content Updates”. According to Google, this update, “generates a signal used by our automated ranking systems to better ensure people see original, helpful content written by people, for people, in search results.” I added the bold to “written by people, for people” because finding and penalizing AI content was one of the main focus’s of those updates.

These are worth reading: .

• Google Says AI Generated Content Is Against Guidelines , SEJ – April 6th 2022
• AI Generated Content Google Guidelines: Will Google Really Penalize Your Auto-Generated Content? – July 28, 2022
• What creators should know about Google’s August 2022 helpful content update – Google August 2022
• More From Google On AI Content – It’s About If The Content Is Helpful – SER November 8, 2022
• Google: We Have Algorithms To Detect & Demote AI Altered Plagiarized Content – SER November 30, 2022
• Google Helpful Content Update 2 –  SEL – December 6, 2022

So let’s talk AI programs – below are some AI content programs: 

• ChatGPT https://chat.openai.com/ – * Best AI tool that I’ve seen…can do a lot more than just content…it can also write code, and do more.
• Jasper https://www.jasper.ai/
• Writesonic https://writesonic.com/
• articleforge https://www.articleforge.com/
• WordAi https://wordai.com/
• Ink https://inkforall.com/
• AI Writer https://ai-writer.com/

Here are some AI Programs for Video/Image: 

Create AI Videos/People https://www.synthesia.io/ and https://humanpal.io/
Create AI Pictures https://labs.openai.com/
Text to Image: https://www.fotor.com/features/ai-image-generator/
Image Editing: https://prisma-ai.com/lensa
AI Art Generator: https://creator.nightcafe.studio/
Open AI Examples https://beta.openai.com/examples
Jasper Art https://www.jasper.ai/art

Now, for the scary – and Super Import Part.  Here are the tools that can detect AI content:

• https://huggingface.co/openai-detector/ – ** this one I would recommend the most
• https://writer.com/ai-content-detector/
• https://contentatscale.ai/ai-content-detector/
• https://www.poemofquotes.com/tools/ai-content-detector.php
• https://originality.ai/
• Percent Human: A list of tools for detecting lower-quality AI content – Glenn Gabe
• How to Detect AI-Generated Content (and Can Google Do That) – Ann Smarty

So I’ve been playing with ChatGPT a lot, testing what it can and can’t do. I’ve had it write some simple programs, and also some songs (ie, I’ve asked it to write the words and music to another song on Sgt Peppers Lonely Hearts Club Band album, I’ve had it write Ferris Bueller’s Day off – 40 years later, I’ve had it come up with viral bait ideas, video idea, website ideas, and so much more).

I even asked ChatGPT for what I should tell all of you about AI.

Here are the Instruction that I fed it:
I run an SEO company. if i was sending an email to my clients talking about AI for content creation. What are some of the things that you would recommend that I inform my client about AI content and how to use it or how to not use it for website content. Write this in first person, in the style of hunter thompson and mark twain. Include an original relevant joke. Tell an interesting personal story about AI as well. Put headings above important paragraphs with interesting title headings. Also, include a quote from someone, but get the quote wrong, and make that quote big.

Here are the Results that it gave me:

Hey there,

I wanted to reach out and talk to you about using AI for content creation. As you know, AI technology is constantly evolving, and it can be a useful tool for generating high-quality website content. However, there are a few things you should consider before jumping into the AI content game.

“AI is the future of content creation!”

Someone, probably

The Pros and Cons of AI Content

On the one hand, AI-generated content can save you a ton of time and effort. It’s fast, efficient, and free of spelling and grammar errors. Plus, it can generate content on a wide range of topics with ease.

On the other hand, AI content may not be as engaging or persuasive as content written by a human. It may not capture the tone and style you’re looking for, and it may not be as effective at converting visitors into customers.

The Importance of Human Oversight

While AI content can be useful, it’s important to remember that it’s not a replacement for human-generated content. It’s crucial to have a human review and edit AI-generated content to ensure that it’s accurate and appropriate. AI-generated content may contain errors or inappropriate language that a human would need to catch and correct.

Originality is Key

Google and other search engines value original, high-quality content, and they may penalize websites that use copied or spun content. It’s important to ensure that any AI-generated content is unique and not copied from other sources.

The Future of AI Content

As I mentioned earlier, AI technology is constantly evolving. It’s possible that AI-generated content may become more sophisticated and persuasive in the future. It’s important to stay up to date on developments in the field and to consider how AI may be able to benefit your content strategy going forward.

“AI is the future of content creation. Or maybe it’s just a fad. Who knows?”

Mark Twain, probably

I’ll never forget the time I saw an AI write a poem that was so good, it made me cry. It was about the beauty of nature and the impermanence of life. It was truly a remarkable moment, and it really made me think about the potential of AI as a creative tool.

I hope this information was helpful, and if you have any questions about using AI for content creation, don’t hesitate to reach out.

Best,

This piece of text, FYI, scored a 99.98% fake on https://huggingface.co/openai-detector/

When I asked ChatGPT to “talk about the history of google and ai content and if they might penalize a site for using ai content”

It said, “Google has a long history of using artificial intelligence (AI) in its search algorithms and other products. The company has always been at the forefront of AI research and development, and it has invested heavily in AI technology over the years.

In terms of AI-generated content, Google has generally been open to the use of AI as a tool for creating content. The company’s algorithms are designed to prioritize content that is useful and valuable to users, and this includes content that is generated using AI.

However, it is important to note that Google may penalize websites that use AI to generate low-quality or spammy content, or that use AI to try to manipulate search results in an unethical way. The company’s guidelines specify that websites should not use “automated programs or services to create links to your site or generate large amounts of content.”

Overall, it is important for websites to use AI in a responsible and ethical manner, and to focus on creating high-quality content that is valuable to users. This will help ensure that the website is in compliance with Google’s guidelines and is likely to rank well in search results.

So I guess the big question really is, “Will Google Hurt your site if you use AI for content generation?”
Well, currently, Google is saying “Yes, we will penalize your site for using AI content.”.

Will that change in the future?
…Maybe.
Can Google detect AI content today?
Probability yes they can most of the time…

Will they be able to detect new AI content in 1 year?
…I’m not sure.

AI is not going away, it’s very smart today, and it’s only getting smarter, and in a few month, when it’s connected to the web, and Google, and Amazon, and Microsoft, and others release their AI’s to the public, then a new day of knowledge will be upon us. I believe that AI will effect us as much as The Internet effected our lives.

In the end, AI is just a tool, and it’s how you use that tool that will determine “how smart you are because of AI”. Jobs will be lost, how we do things will change, and new opportunities will arise…there is no stopping what has started, and by the end of 2023, we will be in a new era, an era that takes the knowledge of the world, and the internet, and it will start to “think” and to write and to communicate back and forth with us. We will learn from it, and it will learn from us… It’s about to be a long strange trip into a new era of humans, an era beyond the Internet, and era of AI.

Happy Holiday’s, Peace, Love, and Respect,

Jim Boykin and the Ninja Team.

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