If you’re thinking about starting a business or getting serious about growing a business you already own, I can tell you this – no matter what your area of expertise, this book will give you the skills and confidence to make success happen!.

“This powerful, practical book shows you how to get onto the road of financial independence and then step on the gas.”

Brian Tracy – Author – “The Way to Wealth”

RiskBuster will empower you to tap into your entrepreneurial potential to build a thriving, profitable business venture. This step-by-step RoadMap makes it easy to research your business ideas, to determine feasibility, to write business plans for any purpose, and to start or grow your business confidently—even if you’ve never done any of these things before.

This is a Special Offer to you: When you buy the book today, you will be given access to over $1,000 in gifts from business experts like Rick Frishman, David Hancock, Jody Gabourie, Joanne Victoria, Warren Whitlock and Dr. Joe Rubino! But you have to buy it today!

To order your copy now, go to http://www.riskbuster.riskbuster.com

PS Take full advantage of this 24-hour Bonus Gift Offer and forward the link to your entrepreneur friends!

It was a book I could completely endorse.

Well, tomorrow Dan is launching a new book. This time he is tackling starting a business. Since his background is in business planning, it makes sense that the entire book is built around business plans. He basically takes his book Business Plan or BUST! and builds on it. By the end of the book he will have shown you (step by step) how to find a niche, research your market, and build your business. Since this is all wrapped up in the business planning process, you also end up with a complete business plan.

I only have one issue with his book. I usually recommend entrepreneurs take a ready, fire, aim approach. In my experience this is best accomplished by a one or two page plan that becomes a living document. As you fine tune your product or service your business plan grows to match.

This is a minor issue. Even with the ready, fire, aim approach you need to do many of these steps. Most people just don’t formalize these steps, which I think is a mistake.

What this book does is show you how to do it. I’m sick and tired of “gurus” telling me what to do but leaving out all of the details. In the end you are left with a choice: spend hours figuring it out yourself or pay for yet another book or system. Contrast this with RiskBuster. In RiskBuster, Dan shows you what to do and gives you the tools you need. I can’t overemphasize how important this is for most people.

When is the book available?

RiskBuster’s official launch is at midnight tonight. As a special bonus Dan is offering 20 free gifts to Wealth and Wisdom readers. I’ll send out a post when it is live so you can all participate.

In keeping with the new FTC regulations, I need to disclose to you that I received a free copy of this book. I am not being compensated in any other  way.

There are two winners in any contest: the person who takes first place, and the first person to walk away.

Some people view sales as a numbers game, where the more projects you quote the more orders you win. They indescrimantly throw their time and resources after all projects. Most of these guys stink at sales and their numbers (and commission checks) reflect it!

My approach (and that of every high performance salesman I’ve met) is to focus on the winners. We pick the promissing projects and put all our resources into winning. We know that our time is precious. Unless an activity moves a key project closer to an order, we don’t waste our time!

I also am not a big fan of the traditional college experience. When you look at the cost it is hard to justify. This is both for adults going back to school and for our children. If you follow the traditional college path the costs are staggering, and the traditional college lifestyle is not what most of us are looking for. Colleges are infamous for their party lifestyles and for indoctrinating our children in belief systems that often run contrary to ours.

You gain little by going to an elite school

While studies have shown that an ivy league education will result in higher lifetime earnings alternative research disputes these findings.

Researchers Alan Krueger and Stacy Berg Dale questioned whether it was the school or the student that created the improved earnings. What they found was that it was the smarter, harder working, and better motivated students that got accepted to elite schools. When compared to similar students who chose to attend state schools there was minimal difference in earnings.

In other words, that elite education just costs you more with no gain in results (private colleges cost an average of 2.3 times the cost of state colleges).

Why you need a degree

Most of us realize the profound impact education has on our careers. In fact, this is the number one reason adults go back to college. How much of an impact does your education have on your career?

Having a Bachelor’s degree makes you three times more likely to keep your job while earning you 230% more money. Add to this the (often) better working environment and you have a pretty compelling case.

Then reality sets in

Earning your traditional college degree is expensive and hard:

• The average in state (public) degree will set you back $57,332. That comes up to $14,333 per year. Ouch!
• Time requirements: 4-5 hours per week per credit. Even if you go part time it will take up 24-30 hours per week.
• Lack of flexibility: traditional college requires you to go to class at their convenience. If you work full time this can create problems.
• The time it takes to earn your degree: traditional college (part time) will typically take you eight years to earn your degree. At that rate your be retired when…

We needed to find a better way

These were all challenges I faced as I was nearing the end of my military career. I knew I needed to earn my degree, but there was no way I could go the traditional route.

Along the way we ran into a lot of scams. I’m sure you’ve seen them – send us a check and we’ll sell you a diploma. Right…Let me see, you will sell me a PhD based on life experience…

We also ran into a lot of legitimate schools that were not friendly to adult learners. Some required you to spend time on campus (one required three weeks each summer). Others required you to take their classes which were expensive. Others just cost too much money.

It took a lot of research, and I made some mistakes, but I eventually found a way to earn my degree quicker, easier, and for much less money. As I earned a second degree – and helped my wife and friends earn their degrees – we fine tuned our process, tools, and tricks.

It wasn’t until a friend asked “how do you do it…”

Except for helping a few friends and family, we pretty much kept this to ourselves. It wasn’t that we were trying to keep it a secret, it was just that we didn’t think anyone else would be interested.

Then we started our son on our program. He was 15 and wanted to get a jump on his college. His plan was to earn his bachelors in business by the time he was 17, and then go to Texas A&M for his MBA.

Several friends saw what we were doing and started asking question. It quickly became apparent that no one was aware that there were better ways to earn your degree.

We created Education 2.0

For the last few months we’ve been putting all that we knew into a system. After two rounds of beta testing we are finally ready to role out our program.

Our goal was to make it easy to earn a four year degree:

• Accredited: you need a real degree that will be accepted by employers and colleges.
• Fast: you don’t have years to waste.  4+ years is way to long for most adults.
• Flexible: earn your degree on your own schedule working around work, family, and your personal life.
• Affordable: you should be able to earn your degree without taking out a second mortgage!
• Easy: we supply the roadmaps, tools, tricks, and techniques. All you have to do is study and earn your degree.

As a bonus to our Wealth and Wisdom readers, for the next two weeks we are offering 50% discount. Just type “wealthandwisdombonus” (without the parentheses) into the discount box at checkout!

In fact, a lot of us live our lives on autopilot. Our beliefs were given to us by parents, teachers, preachers, gurus, etc….How often do we take the time to examine those beliefs.

I’m not saying we throw out our beliefs. Many are good, like coping strategies for dealing with difficult people. Others are limiting or self-destructive.

The problem is that many of those beliefs and responses have never been examined. You see it all the time in politic – on both sides of the issue – where people get worked up into a fervor but can’t truly explain why they feel that way. If you ask a few basic questions their case falls to pieces.

This also happens with religious beliefs. When you try to discuss someones beliefs to better understand them, often they don’t have a reason why. In fact, they often haven’t even completely read the bible.

Key areas to question

• Political: No, I’m not going to tell you that your beliefs are wrong. I’m suggesting that you take a few minutes and truly think out your political beliefs. Look at the opposing view and understand it. Think your views through and try to see the unintended consequences. Then develop your own political belief system.
• Religious: Don’t worry, I’m not trying to convert you. What I want is for you to understand your religion. Read your bible (or other holy book) cover to cover. Learn about other religions. Learn how the religions are different.
• Habits: Why do you do things the way you do? Sometimes it makes sense. For example, I sing (in my head) happy birthday twice when I wash my hands. Why? Because it makes sure I clean them enough to kill any bacteria. Other habits don’t make as much sense (ie…late night binge eating, smoking, etc…). As you find habits that don’t support the life you want to lead examine them, discover the base reason you do it that way, look at the consequences, and develop good habits to replace them.
• Business: Ahh, there are so many things to examine in your business. It doesn’t matter if you are the employee or the employer. Examining your business is always a good idea. One place to start is to look at your daily tasks. How much do they contribute to your results? Who do they benefit? Can they be done more efficiently? Should I eliminate or delegate them? What should I be doing? How do you deal with and treat your coworkers / employees? How do you treat your customers?
• Relationships: Sometimes this can be as simple as asking the questions “am I being a true friend?” Sometimes it can be as painful as “can we make this work?” Look at your family, friends, and acquaintances. How do you interact? What your your beliefs about the person? How do you treat them? How do they treat you? What can you do to better deal with them?

Where do I start

1. Question authority. I’m not talking about revolution. I’m talking about thinking about what you are told to do and ask questions. Ask “why” often and persistently (and politely) expect a real answer. So if a politician says we need to _______, ask them “why” and keep asking until you get a real answer. If your boss asks you to stay late ask “why?” If you spouse wants a new car ask “why?” Notice a trend here?
2. The key questions are usually who, what, when, where, and why!
3. Don’t just automatically do things. Take a moment and say “why do I do this?” Often it makes sense (brushing your teeth is a good example). Other times it doesn’t (reaching for that bowl of ice cream at 10pm).
4. Start learning better thinking skills. This can be as simple as a pro/con list. It can be a book or a class on strategic thinking or game theory. You can watch people who do think and emulate them.
5. Keep thinking, learning, and practicing.

It all boiled over. They were not really mad to each other, but one night it all came to a head.

When I talked to Bob the next day he was exhausted. They had talked – and sometimes shouted – into the wee hours of the morning, but it wasn’t tired due to lack of sleep. He was drained emotionally.

Bob and his wife had spent the last two years trying to start an internet business. They spent a couple hours each day on web design, blogging, etc…They read ebooks and watched videos. They bought books and attended seminars. Month after month they poured their heart and soul into their business, but it was for nothing. They had made no money to date and felt lost.

As we talked he revealed how much it had taken out of them, and that they felt lost. They were trying thing after thing, applying the advice from a dozen gurus, and it was pulling them in too many directions.

But they could only see their biggest problem when they looked in the mirror. After quite a bit of soul searching, Bob started to accept that he was the problem. He was sabotaging the business in hundreds of little ways. It was never conscious, and there wasn’t any one thing you could put your finger on.

Image by serhio

A problem facing many entrepreneurs just about everyone

Bob isn’t the only person with this challenge. Heck, it’s been one of my biggest issues. There are many reasons we get in the way of our success, but they can usually be distilled down to three main categories:

• Fear: This is probably the main reason, and often the fear is so subtle that we don’t consciously see it.
  • Failure: this is pretty self explanatory. You put a lot at risk when you try to start a business. This can be everything from your life’s savings to friendships to your professional reputation.
  • Success: why would succeeding be scary? Because we are worried about what others will think. Will my friends no longer want to spend time with me? Will my neighbors think I’m getting pretentious? Will my family start to expect me to support them financially and become their private welfare system or bank?
  • Uncertainty: no one knows what will happen. This uncertainty can be frightening in an of itself. I know I’ve lost sleep stressing over two possible outcomes-and both were good for me!
  • Embarrassment: what will the neighbors think? Will my family ridicule me? Will my friends stop hanging out with me? If I fall flat on my face what will everyone else say?
• DIY syndrome: most fledgling entrepreneurs are good workers. We get to this point in our life by standing on our own. This very trait makes it hard to outsource or delegate. Add to this the fact that we are usually pretty good at (and enjoy) all the minute tasks, and it makes it hard to let someone else take them over. The problem is that we become buried in the minutia instead of focusing on our high value tasks. As a result we never focus on the truly important, we spend all our time on the trivial, and our business flounders.
• Lack of confidence: many of our setbacks in life can trace back to a lack of confidence. If we don’t think we are capable or deserving, it makes us tentative and unwilling to try.

So what can I do?

Over the years I’ve learned a basic five step process to overcome this:

1. Recognize the issue: knowing you have a problem is the first step. Without this you don’t know what needs fixed and what to do next. Just acknowledging your fears and roadblocks is a major part of the solution.
2. Know what you want to accomplish. I’m talking about your major life’s purpose. Not having a purpose is like leaving Atlanta without knowing your destination. You wouldn’t be that stupid, so why do most people run their lives (and businesses) that way? Without a destination you are aimless and drift wherever life blows you.
   • What do you stand for and what do you want out of life?
   • How does your business fit into this?
   • Why are you in business?
   • What do you want your business to look like in the next few years?
3. List all your fears and write down the worst case scenario. It’s amazing what we are afraid of, and how improbable these doomsday visions are. Often you will find that your fears are minor and unlikely. If they are real, then you need to take steps to ensure they won’t happen and to minimize their impact on your life.
4. Write down the main jobs in your business and rank them by their value to your business. Focus 80% of your time on the high value jobs (usually sales, marketing, product development, and leadership). Outsource or delegate the remainder.
5. Work on improving your self confidence. There are a lot of tools out there to help, from books to tape series to seminars. And since confidence is built on our successes, you need to start succeeding. Go ahead and start small. Set a goal to get up at a certain time and do it. Pick up the phone and make that call you’ve been dreading. Take the first item on your task list and make it happen.

We arrived bright and early on Friday with a whole lot of expectations, hopes, and misgivings. While we hoped the event would be educational, it was the chance to network with entrepreneurs that excited us the most. We also were a  bit concerned, as we have gone to “entrepreneur networking” events in the past that turned out to be nothing more than thinly veiled hard sells filled with amateurs, con men, and plenty of weird people. What we found was…

Entrepreneur Camp rocks!

After a day at Entrepreneur Camp I now understand why they had so little information on the agenda. The individual sessions were put on by attendees, and they added or changed the schedule to fit the needs of the event. It was a bit chaotic, but it worked well. We had a chance to learn at a few sessions. Most important, we met a  ton of like minded entrepreneurs.

Social networking meets conference

One interesting thing about this event was that it was put on by the social networking generation. This is part of what drove the lack of concrete agenda. While I’m not a big social networking proponent – I find a lot of people use social networking to distract themselves instead of getting things done – I did find that it worked well.

While it is a Houston only event right now the social networking aspect makes it perfect to do in any city. In fact, their organization seems to be set up to do this.

So what did I gain in exchange for a day of my life?

The biggest benefit was the network. We met a lot of like minded people. While our political or religious viewpoints may be different we all were working to grow something bigger than ourselves. We all saw the lack of freedom and the frustration that defines employment and wanted to break free.

We talked to a range of entrepreneurs:

• Rank beginners who barely knew what an entrepreneur was
• Experienced entrepreneurs who had created multiple companies over the last couple decades.
• People trying to build the next Google.
• People who were trying to build a small company that would just provide a steady income.
• People (like us) who were looking to create multiple businesses that ultimately result in multiple streams of income that are not highly dependent on our work hours or employees.
• Tech entrepreneurs.
• Alternative energy entrepreneurs.
• Anything else you can imagine.

One common thread was that everyone needed help and information. Everyone, not just the beginners. They were looking for answers and someone to show them the way.

This got us thinking…

What do our readers need? What information can we provide that would be of service? How can we help them start and grow a business without it taking over their lives?

I have to admit I’m at fault that we don’t provide this. I co-opted the business idea and turned Wealth and Wisdom into my own pulpit. While we already provide a steady diet of posts on these topics, it’s been based on what I wanted to say on any given day.

What I’m talking about is information and resources for a specific topic. Too many people out there give a lot of info but always leave something (usually critical) out. The frustrating part is that they usually offer to show you what is missing for a (not so) low low price. We are looking to do something different.

Not just telling you what you need to do, not just telling you how to do it, but showing you the steps and tips needed.

What we need from you (your call to action)

We need your help identifying your areas of weakness. Do you need help with learning to speak in public? Are you looking to become a top salesman? Maybe you are looking to make the leap and start your own business.

Let us know what you need and we will create it or find someone who already has top notch information. You can either leave a comment or email me directly at brandt.smith@wealth-and-wisdom.com

It started out as a business relationship: he gained a team member who was a top salesman and teacher, he gained a top junior player with a ton of potential and a great attitude, we got a great deal on the best equipment in the world and a chance to be part of the team. Slowly, over the course of a couple years, this evolved into a mentorship. Every couple weeks we get together and play. Sometimes it turns into a full fledged lesson. Sometimes, while playing, he nudges us to play at a higher level.

What we have found is that the mentorship far outweighs any material gain, and the material gain is significant (this year alone we received almost $800 in equipment). The interesting thing is that this goes in both directions. We have become better players and leaders in our sport. We have a better understanding of why we play and what we want to accomplish. He gains a great deal of satisfaction from watching our progress. You can hear the pride in his voice whenever he says “son, you’re playing so much better!”

This is just one example of where a mentor has enriched my life. At several points in my career I’ve had people who actively showed me how to manage, lead, or sell.

Your mentor must profit as well

A one way relationship will not last. Your mentor must receive equal value, sometimes in cash, often in pride and satisfaction. My mentors gained in a wide range of ways. All had the satisfaction of watching me grow. Some were my manager, and my growth helped them achieve their business goals. One was able to take a promotion knowing he left the organization in capable hands.

Another way mentors grow is by learning from you. Sometimes this is because the teacher usually learns more than the student. Other times, they were weak in my area of strength, allowing me to return the favor.

Be a mentor to grow

Mentoring someone can be amazing. You feel so good helping someone grow. You are incredibly proud as you see them achieve higher and higher levels of success. Sometimes there is a financial gain, but this usually is a fringe benefit.

Probably the biggest way I personally benefit from being a mentor is my own growth. It is impossibly to walk away without becoming a better man.

How do I find a mentor?

This is the hard part. Sometimes you stumble on them and may not even realize you are being mentored. This often happens when you work for a good boss or business partner.

Most of the time you have to seek them out. Decide what you need help with and find someone who does it well. Find a way to get to know them. Be open to suggestions and ask their advice. Let them know how much you appreciate their help and support.

Often the hardest part is finding a way to get to know them. Some creative ways are:

• If it is business mentorship: develop an idea that is complementary to their market or area of expertise. Approach them to joint venture making it clear that you value their business experience as much as anything else.
• Another business mentorship idea: go to work for the mentor. If you do it right your mentor will take you under their wing and show you the ropes.
• Find out what activities they are involved in, then put yourself in their path. It is much easier to approach a fellow member of a charitable organization (or country club, etc) than a complete stranger.
• Look for connections. Do you have a common friend? How about a friend of a friend? It is always easier to be introduced that to make a cold call!
• Call them and ask. This may be the hardest way but can be quite effective. They should be impressed that you had the courage and initiative, and they should be flattered that you seek their advice.

When all else fails

Sometimes you just can’t find someone to help. Maybe it’s because you are just starting out and have so few contacts. Maybe your circle of friends and associates just walk in different circles.

I have personally run into this with our online businesses. I know sales. I understand my industry and business. My challenge is that internet marketing is an entirely new area for me. Trying to find internet entrepreneurs is a challenge. Oh, I can find them in forums and blogs. I’m talking about someone to sit down with and have a cup of coffee. And when I do find someone who has a business online I often find they know as little as me.

When you can’t find a mentor, one of the best things to do is go to your local book store. You gain much of the same benefit and wisdom from books. Just be sure to seek out books by (or about) people who have done it. Most books are written by academics. While they have a lot of knowledge it’s all based on book learning. You need someone who has been there, done that, and who can guide you through the challenges the real world throws your way.

Lately I’ve been seeing a lot of legislation that will have a profound impact on our lives. Much of it is being pushed surrounded by little fact and a lot of political rhetoric. What scares me is not the change but that so few people on either side of the aisle will base their opinion on facts and a rational thought process.

Recently it hit close to home. I read a horrific article about a man who went in for a routine gallbladder surgery and came out having lost both of his legs. To add insult to injury his family has no recourse, as this was done at a military hospital.

Why does this hit close to home? I was in the military and have experience both military and VA medicine. Neither was inspiring, and veterans care scares me. Why do I have such a negative view?

• During my 12 years of military service I was seen by a total of three doctors. This isn’t due to my incredible health. It’s because 90% of military health care is by corpsmen (essentially a registered nurse) and often isn’t under the supervision of any doctor.
• My wife can never again take Motrin or any NSAID because of an overdose. Yep, you guessed it, it was through a military doctor.
• I’ve had to go to VA hospitals a few times since I was honorably discharged. After these few experiences I know that I would rather die than be treated by the VA.

If you ever want to know what government health care is like visit a VA hospital. Look closely at the people. Look at the indifferent attitude of the employees. Ask about the credentials for the medical professionals. Watch the patients that are hanging around, hopeless and miserable. Look at the patients who – at 3:30 PM – are still waiting to be seen for their 8:00 AM appointment.

I’ve seen government healthcare and would rather be uninsured!

Health care reform facts

It took a lot of digging to find any actual facts. I found a ton of rhetoric. I found a lot of opinion. What is hard to find is anything concrete.

What we do know is that this is a 1000+ page bill. The expected cost over 10 years is $1.3B with a potential savings of $257B, resulting in a $1T cost to taxpayers. This data is from the Congressional Budget Office (CBO) and is non-partisan. Other groups are estimating the cost to be closer to $1.5T – 1.7T. After the 10 year period costs are expected to rise at 6.7% per year and there is nothing in the bill that will slow this growth.

The current thrust of the legislation is to increase coverage and reduce costs. How is that possible?

• Increase coverage: The plan will increase the eligibility for Medicaid income level to 133% of the poverty level. This will dramatically reduce the number of privately insured families shifting them to the public system.
• Decrease costs: The plan will cap payments to 5% higher than Medicare levels.
• Legislate acceptable coverage: Bureaucrats will determine what coverage you will receive.
• Individuals required to be covered by an acceptable plan: If you are not covered you will be taxed at 2% of your income up to the average cost.
• Medium and large corporations required to offer their employees an acceptable plan: Non-compliance will incur an 8% tax.

What does government healthcare mean to entrepreneurs?

Your insurance costs will go up dramatically. Even if you are not big enough to fall under the medium and large corporation status, the acceptable plan aspect and the reduced number of private participants will increase your insurance costs. Or you could chose to not offer health care. Since many of your employees won’t be eligible for public health care, it will make your company less attractive and you will lose employees.

What about entrepreneurs who don’t have employees? In these cases you will still be hit with additional costs:

1. You will be required to have insurance. If you don’t have insurance you will be taxed 2% of your income up to the cost of the average acceptable coverage. Either way you will pay.
2. The cost of insurance will go up. Since most entrepreneurs will be above the threshold for public insurance plans you will be forced into a private plan. Since the cost of private plans will go up…you get the idea.

What does government health care mean to individuals?

• Your health care costs will go up. You will see this either in reduced wages or in increased insurance costs.
• Your quality of health care will go down. By regulating the amount a doctor can charge (and to an extremely low level) we will drive the best doctors out of the system. What is left will be the average or substandard doctors. You also will see a reduction in available procedures. Bureaucrats will now decide what procedures are allowed.
• Your availability of health care will do down. When you reduce a doctor’s earnings you make the profession less desirable. Why should a doctor spend over a decade in training for average compensation? That question was rhetorical, and you will see few new doctors enter the system creating a massive shortage.

About the same time my wife had friends ask us how our son (16 years old), and how he was already well on his way to earning his college degree. We thought it was common knowledge, but then one of her friends asked

“Can you teach us how?”

This one question got us thinking…why is no one doing this? It is so much quicker and easier than traditional school. It also costs far less.

In the end we wrote an ebook, added the necessary tools, and put together a program that took the guess work out of college. Don’t get me wrong, you still need to study. You still need to earn your credits; this isn’t a life experience, send us a check, and our diploma mill will send you a worthless piece of paper system! It is just a much better way to earn your degree.

We are now in the beta testing stage and are looking for a few qualified candidates. In return for your unbiased feedback you will get our program for free. We only have space for 5 more beta testers and it’s first come first serve.

If you are interested email me at Education2-0Beta@Wealth-and-Wisdom.com. You will get a free copy of the ebook, the templates, and all the bonus material. In exchange all we ask for is your honest feedback.