wealthy ho$tage

Nike To Officially Join “Linsanity” – Nike Basketball Extends Jeremy Lin’s Contract And A Hyperfuse 2011 P.E.

2012-02-22T14:15:00.002-05:00

A raise to stardom that caught even the most seasoned sports reporters off guard, the success ofJeremy Lin reached a culmination of sort today as Nike extended its contract with the New York Knicks point guard. An extension to the original 2010 contract Lin signed after graduating from Harvard and before his rookie season at Golden State Warriors, the purported deal also offers Lin with his own signature footwear, rumored as the Nike Hyperfuse 2011 “Linsanity” P.E. in Knicks’ coloways of orange, blue, and white. While no details are available at this time. Nike will most likely coincide Lin’s recent fame, both here but especially abroad in China, with a new marketing campaign. The news, first reported by Beijing Business Today and ESPN Radio, is seen by some as a preemptive move by Nike before its Chinese competitors, such as Li Ning and Peak Sports, make their offers to Lin. More information to come as all sides pan out all the details. In the meantime, Nike Basketball just updated its site with a post titled “When Your Number Is Called, Be Ready.”

When your number is called, be ready.
Jeremy Lin might not have been a household name a few weeks ago, but he was still in the gym. Still putting in time to be the best player that he could be because he believed. Through being undrafted and cut, and then sitting on the bench in New York, Lin believed he would get his opportunity to show that he belonged in the NBA. He did get that opportunity and when it arrived, he was ready. Basketball never stopped for Lin, even when the circumstances were not what he had hoped.
While a 6-foot-3 point guard from Harvard isn’t the prototypical NBA player, when you boil it down, what matters isn’t who you are, but what you can do. Thanks to his hard work ethic and commitment to getting better, Lin has proven he can do the things necessary to be an NBA point guard. In the past two weeks, he’s shown he can be the starting point guard for a New York Knicks team that was desperate for stability.
Since Lin has taken over the reins at the one spot, the Knicks have won seven straight games. Lin is averaging 24.4 points and 9 assists per game over those seven victories. He’s getting his teammates -all of them involved and he’s changed the spirit of the team. He’s gone from last man on the bench to playing under the bright lights of Madison Square Garden and his transition has been a smooth one because he was ready. Whether you’re playing under bright lights with the biggest stars in the game or in a dimly-lit gym by yourself, play for the right reasons, train as though you’re training for your big break and when it comes, you’ll be ready.

via freshness mag

Nike Introduces Flyknit Technology

2012-02-21T14:00:00.001-05:00

Nike has engineered knit for performance to create running footwear that features only the essentials. Employing a new technology called Nike Flyknit, yarns and fabric variations are precisely engineered only where they are needed for a featherweight, formfitting and virtually seamless upper. With all the structure and support knitted in, the Nike Flyknit Racer’s upper and tongue weigh just 34 grams (1.2 ounces). The whole shoe weighs a mere 160g (5.6 ounces) for a size 9, which is 19% lighter than the Nike Zoom Streak 3, a shoe worn by first, second and third place athletes in the men’s marathon at the 2011 World Championships.

While reducing shoe weight is one aspect of helping runners, the Nike Flyknit upper is also engineered for a precision fit, creating a feeling of a second skin. An additional environmentally sustainable benefit to Nike Flyknit is that it reduces waste because the one-piece upper does not use the multiple materials and material cuts used in traditional sports footwear manufacture. Nike Flyknit is truly a minimalist design with maximum return.

The inspiration for Nike Flyknit was born from the common runner feedback, craving a shoe with the qualities of a sock: a snug fit that goes virtually unnoticed to the wearer. But all the features that make a sock desirable have proven to make them a bad choice for a running upper. An inherently dynamic material like yarn generally has no structure or durability. Nike embarked on a four-year mission of micro-engineering static properties into pliable materials. It required teams of programmers, engineers and designers to create the proprietary technology needed to create the knit upper. The next steps were to map out where the specific yarn and knit structures were needed. Applying 40 years of knowledge from working with runners, Nike refined the precise placement of support, flexibility and breathability – all in one layer. The result is precision engineering in its purest form, performance on display. Every element has a purpose: resulting in one of the lightest, best fitting running shoes Nike has ever made.

The Nike Flyknit Racer is the marathon shoe that the world’s best runners from all over the world, including those from Kenya, Great Britain, Russia and the US will wear in this spring’s marathons and in London this summer. With the knowledge gained from working with the worlds best marathon runners, NIKE has also created an everyday running shoe, the Nike Flyknit Trainer+, which at 220 grams or 7.7 ounces, will bring the weight and fit benefits of Nike Flyknit to runners of all levels. Both models will be available for all runners this coming July.

Congrats to Big Blue!

2012-02-06T11:49:00.002-05:00

The Champ

2012-01-17T14:14:00.002-05:00

As the great Muhammad Ali once said:

"Champions aren't made in the gyms. Champions are made from something they have deep inside them - a desire, a dream, a vision."

Happy Birthday Muhammad Ali

MLK Unity

2012-01-16T12:15:00.002-05:00

Our Sorel Sale at ruggedsole.com

2012-01-13T14:36:00.000-05:00

Think we got a lucky break this winter?
Think Again....
Create your own LUCK with SOREL

The BEST in winter footwear for WOMEN & MEN

Now At Wealthy Hostage Nike Air Max '95

2012-01-11T18:10:00.000-05:00

New At ruggedsole

2011-12-30T15:37:00.000-05:00

New Wu album 2012?

2011-12-30T14:36:00.000-05:00

Complex's Top 10 Sneakers of 2011

2011-12-30T14:34:00.000-05:00

Jets Vs. Giants

2011-12-29T12:56:00.000-05:00

Just in time for the Holidays!

2011-12-28T13:01:00.000-05:00

50 Cent- "They Burn Me"

2011-12-26T15:04:00.002-05:00

Start of the NBA season

2011-12-26T15:03:00.000-05:00

Air Jordan 11 Madness

2011-12-26T15:02:00.000-05:00

Happy Holidays!

2011-12-24T18:41:00.002-05:00

Nike Air Foamposite One Light-Up Customs By Jason Negron

2011-12-22T12:15:00.000-05:00

Drake- The Motto Ft. Lil Wayne & Tyga

2011-12-22T12:09:00.005-05:00

hahaha

2011-12-20T20:01:00.001-05:00

YES!!!

2011-12-20T19:46:00.001-05:00

Shake Shack Opens in Brooklyn!

via Brooklyn Eagle

SNL Tim Tebow Skit

2011-12-19T14:23:00.000-05:00

Air Jordan XIV Retro

2011-12-19T14:13:00.000-05:00

Dr. Martens Now At Rugged Sole and Wealthy Hostage

2011-12-16T16:24:00.000-05:00

Vans California Era 48 Spring 2012

2011-12-15T13:06:00.000-05:00

Couple Go At It!

2011-12-15T13:03:00.000-05:00