Cam Balzer

Work with tech-driven businesses to optimize strategies, systems and platforms to realize new revenue, new customers, new levels of engagement.

dscout makes context-rich human insight an everyday habit for startups, unicorns or Fortune 50s, whether product or service oriented, B2C or B2B. I built dscout's marketing team to power brand, experiential and growth/acquisition.

(Originally with Excelerate)

Every interaction at MightyNest makes your home healthier
 and gives back to your school.

My role: Strategy. Product. Marketing. Community building. Whatever it takes.

Drove growth through 2 rounds of fundraising. Developed and executed acquisition and retention strategies yielding 10x user growth and 3x revenue growth in core strategy in 2014.

As VP of Marketing and then CMO, drove 70% revenue growth by integrating emerging social media, email, SEM and WOM strategies with Threadless' community-driven business model. Built and mentored marketing and community teams. Guided marketing for partnerships with major brands including Twitter, Gap, Volkswagen and the Art Institute of Chicago. Spearheaded the Threadless 10th Anniversary "Everywhere Tour". Collaborated with product team to develop and roll-out Threadless Select line. Drove…

As VP of Marketing and then CMO, drove 70% revenue growth by integrating emerging social media, email, SEM and WOM strategies with Threadless' community-driven business model. Built and mentored marketing and community teams. Guided marketing for partnerships with major brands including Twitter, Gap, Volkswagen and the Art Institute of Chicago. Spearheaded the Threadless 10th Anniversary "Everywhere Tour". Collaborated with product team to develop and roll-out Threadless Select line. Drove brand identity project that created "Make Great Together" positioning, which showcases the volcano of global creative energy that is Threadless: http://vimeo.com/37502363

Digital Marketing

Strategized, developed and launched Vivaki's REAL (Reach, Engage, Amplify, Listen) Social framework in collaboration with social media leads at key Publicis Groupe agencies. Developed partnerships with leading social media platforms including Facebook, Twitter, Buddy Media, Vitrue, SocialMedia.com and Converseon.

Produced ConsumerGuide.com consumer website and the Consumer Guide Vehicle History Report, creating consumer-friendly products optimized site for SEO and sales performance. Launched SEM and affiliate marketing programs (including proprietary marketing tracking and reporting platform) to grow ROI-positive sales of Vehicle History Report.

Evangelized the use of the internet to inform and engage patients, medical professionals, the press and job seekers while conveying the Baxter brand effectively and consistently. Worked with US and global business units on projects including a re-launch of Baxter.com in the US and roll-out of standardized templates for global sites, as well as participation in the global corporate internet council.

Consulted on and developed interactive internet and intranet web sites for Baxter Healthcare. Projects included planning, specifying, coding and launching "Careers at Baxter" corporate recruiting site, in partnership with corporate communications and human resources.