Web Ad.vantage

How do you prefer to be contacted for business purposes? [Poll]

WebAdvantage.net — Fri, 17 Feb 2012 21:12:53 +0000

In a recent article for Inc. our CEO, Hollis Thomases, tackled the challenges of communicating in the digital age, especially for business, when we have so many options at our disposal: email, text messaging, Facebook, Twitter, LinkedIn, and the list goes on. Because there are so many new ways to communicate in addition to good [...]

9 Bookmarklets I Can’t Live Without

WebAdvantage.net — Tue, 07 Feb 2012 17:07:26 +0000

I spend a lot of my work day typing away on a PC (or laptop)—which means that when it comes to my Internet activity, I'm still using a Web browser. Sometimes websites do a good job of helping you share or save content via sharing toolbars, but because the experience isn't consistent site-to-site, I've come to rely on so-called bookmarklets.

McDonald’s Twitter Mess: What Went Wrong

WebAdvantage.net — Wed, 01 Feb 2012 15:23:09 +0000

If you haven't already heard, McDonald's is the latest poster child for social media gone awry. What started out as a simple Twitter promotion campaign—and then evolved into an effort to encourage people to talk about their favorite McDonald's stories—turned into a case of "tweetjacking" of the worst kind.

The Contender’s Corner – Google Just Made Bing the Best Search Engine

WebAdvantage.net — Fri, 20 Jan 2012 16:33:55 +0000

Google changed the way search works this week. It deeply integrated Google+ into search results. It's ostensibly meant to deliver more personalized results. But it pulls those personalized results largely from Google services—Google+, Picasa, YouTube. Search for a restaurant, and instead of its Yelp page, the top result might be someone you know discussing it on Google Plus. Over at SearchEngineland, Danny Sullivan has compiled a series of damning examples of the ways Google's new interface promotes Plus over relevancy. Long story short: It's a huge step backwards.

Don’t Call Us–We’ll Facebook You

WebAdvantage.net — Thu, 19 Jan 2012 18:32:35 +0000

Perhaps this has happened to you: You meet someone at an event who encourages you to follow up. So you send an email, make a call or text them, and invite her to connect on LinkedIn. You also friend her on Facebook, add her on Google+, and follow her on Twitter. But even after all that, you're still not sure how to talk to her—and how to get a real response. Sound familiar? This is the quandary of communicating in a fragmented media age.

What Advertisers Should Know About Video in 2012

WebAdvantage.net — Tue, 17 Jan 2012 16:57:21 +0000

This article by Hollis Thomases originally appeared on ClickZ on January 10, 2012. As I thought about the future of online media planning (or “digital” media planning, as the industry now calls it), one of the areas I’m eager to learn more about is video. Digital video ad opportunities have been around for quite a while now, [...]

30+ Really Useful Infographics Tools & Resources

WebAdvantage.net — Fri, 13 Jan 2012 23:11:33 +0000

Infographic credit: Ivan Cash Infographics are everywhere! Whether you’re a fan of them or not, infographics have become a staple of web content and are engaged in a seemingly endless love affair with social media. As digital marketers, we’re interested in the content marketing potential of infographics, which can generate thousands of pageviews, social media [...]

Social Search: Google Cares What Your Friends Say

WebAdvantage.net — Thu, 12 Jan 2012 18:48:29 +0000

These days, two frequently asked question of my agency are, "How does all of this social media content and sharing impact my search engine rankings?" and "Do my social network status updates in Facebook, Twitter and LinkedIn help these rankings?" While most users are now accustomed to seeing blog entries in search engine results, you might be less clear on what other social content makes the cut.

5 Digital Marketing & Advertising Resolutions for 2012

WebAdvantage.net — Fri, 06 Jan 2012 22:36:41 +0000

Unless you’re a doomsayer resignedly preparing for Armageddon, 2012 will go down as a game-changing year for digital marketing and advertising. The convergence of new media and entertainment choices with wave after wave of new tools and technologies are rapidly pushing us toward something of a golden age for digital advertisers. How will you make the most [...]

Triumph of the Underdog: Digital Marketing Case Studies

WebAdvantage.net — Fri, 06 Jan 2012 18:57:58 +0000

Challenger Brands come in all shapes and sizes. Some Challenger Brands started as underdog start-ups and have grown to huge behemoths. Think about Apple, Southwest and Virgin airlines, Google (and ironically, now, Google+), Amazon.com and its Kindle, and Under Armour. Though many Challenger Brands have used mass media advertising to make a play for market share, in today's digital age, companies can harness more diverse tactics.