Web Ad.vantage Internet Marketing Blog

B2B buyers value whitepapers more than any other type of content.

Jaime Hood — Wed, 19 Jun 2013 16:40:00 +0000

MediaPost published an interesting study by the CMO Council this week on the types of content that resonates best with B2B companies, in terms of value and trust. Not surprisingly, whitepapers top the list. However, an important distinction is made for whitepapers sourced from professional associations, which account for 67% of the mindshare.

One Media Buyer’s Opinion of Yahoo’s Patent for Social Influence-Based Advertising

Stacy Smith — Tue, 18 Jun 2013 14:25:29 +0000

Congratulations to Yahoo! for gaining the patent on social influence-based advertising! Being both a consumer and an online media planner I will openly admit that I hold my privacy dearly. So what does Yahoo’s patent on Social influence-based advertising mean to me? As a consumer, the first thoughts freaked me out a little bit. All [...]

Does your mobile site suck? It’s better not to have one at all!

Jaime Hood — Mon, 17 Jun 2013 16:20:46 +0000

Last week Google announced via the Webmaster Central Blog some new ranking changes it’s making to smartphone search results–that is, the search results you see whenever you perform a Google search on your phone. Here’s the most important part of the announcement: “To improve the search experience for smartphone users and address their pain points, [...]

The 7 Most Common SEO Misconceptions

Hollis Thomases — Fri, 14 Jun 2013 13:52:02 +0000

Our firm has been providing SEO services since 1999, so as you might imagine, over the years we’ve had to do a lot of explaining about exactly what SEO (Search Engine Optimization) really is. To make matters worse, on any given day you can read a number of false claims that can lead you to [...]

The New Google+ Dashboard: More Confusion than Improvement?

Jaime Hood — Thu, 13 Jun 2013 18:39:51 +0000

As you may have heard, Google recently rolled out a new Dashboard that merges Google Places with Google Plus, aiming to unify and streamline the Google experience for businesses who use various Google products, such as Maps, Google+, YouTube, AdWords, and so on. Here’s what the new dashboard looks like: With the new Dashboard, Google [...]

Renewing Your Content Marketing Commitment

Hollis Thomases — Wed, 12 Jun 2013 16:44:08 +0000

Referring to the column writing and social media participation I do in addition to running my company every day, I often get asked incredulously, “How do you do it all?!” (and it’s a real compliment when the person asking adds, “…and still churn out great quality material?”) Well, the truth is, that I don’t feel [...]

4 Free Tools to Combat Against Negative SEO

Jaime Hood — Fri, 07 Jun 2013 20:53:31 +0000

The concept and practice of “negative SEO”–using malicious tactics to get a website de-valued in search engine results–is nothing new, but has gained a lot of attention recently due to Google’s failure to provide a definitive answer as to whether or not negative SEO really works. According to Google’s Matt Cuts, negative SEO is rare, however, he [...]

Content Marketing: Why Tractors and the Old Spice Guy Have Something in Common

Hollis Thomases — Fri, 31 May 2013 20:54:21 +0000

Is “content marketing” the latest buzz term capturing your attention? It’s really nothing new if you consider a bit of history. If you want to dazzle people, in the world of digital marketing these days all you have to do is invent a new buzz word for something that has probably been done before. Take [...]

6 Free or Low-Cost Ways to Track and Protect Your Valuable Online Reputation

Hollis Thomases — Fri, 24 May 2013 18:34:33 +0000

Whether it’s in search, social or product reviews, how people perceive you will be based on the information they find there. Don’t let your reputation go undefended. I’m sure by now you’ve heard of at least one horror story of a major brand catching flack in social media…oftentimes over some misguided use by the brand [...]

6 Ways Your LinkedIn Group Could Suck

Hollis Thomases — Fri, 10 May 2013 19:04:16 +0000

You had high aspirations for your LinkedIn Group, but neglect, spammers and poor practices have de-valued its worth. Get it back on track with advice from some pros. LinkedIn has been the defacto social media platform for business for some time now, and its popularity only continues to grow. If you’re like me, you probably [...]