tag:blogger.com,1999:blog-68801995736079260242024-09-07T20:57:49.212-07:00Blog by Oleg Tulin, web analytics expert/consultant, is intended to share thoughts with people interested in web analytics, website metrics, analysis of online visitors/customers behaviour, online marketing, online business and (distantly) related matters.Oleg Tulinhttp://www.blogger.com/profile/05964241261723053079noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-6880199573607926024.post-28890155462180386152008-10-23T04:02:00.000-07:002008-12-17T10:24:12.186-08:00

What if doing business online is only (small) part of the story -- what if our business is more of bricks-and-mortar? Then it may not be optimal to hire in-house staff to run online channel directly -- instead, it may be optimal to hire some Internet agency to take care of our online presence.Internet agency is an outsourced pool of competence that businesses can use without incurring too much

Oleg Tulinhttp://www.blogger.com/profile/05964241261723053079noreply@blogger.com0tag:blogger.com,1999:blog-6880199573607926024.post-57900755253976051182008-10-20T05:26:00.000-07:002008-10-21T06:24:48.230-07:00

Search words are words (phrases) that visitors use to find website in search engine. Why someone would want to analyse search words? I think this is the most important single reason to do web analytics in general. This is because one way or the other we pay for people to find our website in search engine. It is an obvious truth in case of advertising with Google AdWords or similar PPC program,

Oleg Tulinhttp://www.blogger.com/profile/05964241261723053079noreply@blogger.com0tag:blogger.com,1999:blog-6880199573607926024.post-63774658488750843862008-10-14T08:03:00.000-07:002008-10-21T06:21:35.412-07:00

I often read or hear the popular misconception about web analytics that the main rationale for its implementation is that it can help us identify and diagnose problems with our site's content, navigation, usability and other aspects of its design. Identify and diagnose problems, that's it.The truth is, however, that this is only a minor one among reasons for implementing web analytics. The main

Oleg Tulinhttp://www.blogger.com/profile/05964241261723053079noreply@blogger.com0