Google Web Analytics Consultant - Webanalytics Expert

In-Page Analytics Improvements in Google Analytics

2012-11-08T04:42:00.000-08:00

In-Page Analytics in Google Analytics had a major flaw in attributing the statistics of similar urls in the page. All the similar links will have the same amount of data while viewing through In-Page Analytics tool.

This was persistent for many years and Google Analytics has found a way to fix this issue and give precise statistics for clicks on similar destination links in a given page. In order to make this work two lines of code need to added to the basic tracking code before _trackPageview and enable the enhanced link attribution in the property settings:.

The llustration in the green text furnished below is where the new lines of code

should go in:

var _gaq = _gaq || [];

var pluginUrl =

'//www.google-analytics.com/plugins/ga/inpage_linkid.js';

_gaq.push(['_require', 'inpage_linkid', pluginUrl]);

_gaq.push(['_setAccount', 'UA-XXXXXX-Y']);

_gaq.push(['_trackPageview']);

In addition to the above improvement there are couple of others too.

Read the GA blog post here

For implementation guidelines click here

Automate GA Reports, Create Visualizations and Build Dashboards | API, Apps Script

2012-11-03T09:23:00.001-07:00

API & Apps Script Integration in Google Spreadsheet

Google analytics data can be pulled into Apps script supported products such as Google Docs, Sites, or Spreadsheets using GA API. This integration dramatically reduces the manual work required to pull Google Analytics data and you can utilize all the great features of Google Spreadsheets, such as easy sharing, collaboration, automation, charting and visualization tools.

Components of Integration

Application Registration to Generate API Key
Enabling API in Google Script
Google Script Installation
Querying GA Data
Creating Reports, Automation and Building Dashboards

Benefits of Integration

Create GA reports using Google spreadsheet
Define & automate reporting tasks – Minutes / Hours / Days / Weeks / at any specified date
Access GA data by writing queries in spreadsheet, without logging to Google Analytics UI
Multiple queries to pull GA data can be made simultaneously from Google spreadsheet
Create new visualizations
Build Dashboards
Pull any dimensions and metrics easily to the spreadsheet, even the ones that are not available in Google analytics UI
Kill the limitations of being able to pull only 2 dimensions at a time

Event Tracking and Virtual Page View Tracking Impacts the Bounce Rate

2012-11-03T01:59:00.002-07:00

Enabling event tracking and virtual page view tracking impacts the bounce rate of the web pages.

Example:
Page A has a bounce rate of 90% before implementing the event tracking for the video displayed in the webpage. Subsequent to the implementation of event tracking code, the page will show a declined bounce rate because Google Analytics started considering it as an interaction event contrary to the consideration of the video as an non-interaction event before event tracking implementation.

This would give an entirely different picture to the client, indeed a wrong notion that the page is performing better now compared to how it were earlier. Fix this the abnormal decline in bounce rate by telling Google to just consider the video as an non-interactive event. For that

Capitalize the fabulous feature in GA event tracking called "non-interaction events", wherein you can mark an event as a non-interaction by passing true as a fifth argument (or, 6th item in the array).

_gaq.push(["_trackEvent", "Category", "Action", "Label", 3, true]);

Adding the piece of code would facilitate Google Analytics to stop counting the event as an interaction and prohibit inclusion of the event metrics in bounce rate calculation.

From Google Analytics Help Page:

Non-Interaction Events

The term "Non-interaction" applies to the final, and optional, boolean parameter that you can use with the _trackEvent() method. This parameter allows you to determine how you want bounce rate defined for pages on your site that also include event tracking. For example, suppose you have a home page with a video embedded on it. It's quite natural that you will want to know the bounce rate for your home page, but how do you want to define that? Do you consider visitor interaction with the home page video an important engagement signal? If so, you would want interaction with the video to be included in the bounce rate calculation, so that sessions including only your home page with clicks on the video are not calculated as bounces. On the other hand, you might prefer a more strict calculation of bounce rate for your home page, in which you want to know the percentage of sessions including only your home page regardless of clicks on the video. In this case, you would want to exclude any interaction with the video from bounce rate calculation.

That's where the opt_noninteraction parameter steps in. Remember that a bounce is defined as a session containing only one interaction hit. By default, the event hit sent by _trackEvent() is considered an interaction hit, which means that it is included in bounce rate calculations. However, when this value is set totrue, the type of event hit is not considered an interaction hit. You can use this fact to adjust bounce rate calculations for pages that contain events. Setting this value to true means: a session containing a single page tagged with non-interaction events is counted as a bounce—even if the visitor also triggers the event during the session. Conversely, omitting this option means that a single-page session on a page that includes event tracking will not be counted as a bounce if the visitor also triggers the event during the same session.

Source: https://developers.google.com/analytics/devguides/collection/gajs/eventTrackerGuide#non-interaction

Free GA Scripts and API for Automating Reports in Google Docs Presentation, PPT

2012-10-27T07:44:00.003-07:00

Elegant, Efficient and Dynamic - this is how I would describe GA APIs capability to pull the desired reports in a flash. Knowing how to make use of the scripts and API to retrieve data is crucial to reduce the time and enjoy the additional data it could facilitate.

Google Analytics Real Time Data Obeys Profile Filters

2012-10-20T08:16:00.001-07:00

Real time data reported in GA profiles can be accessed by non-admin users now, and the real time data obeys the filters set in profiles.

Google announced these changes through their blog. Read the blog post here.

Defining the GA API Query Parameters - Google Analytics API

2012-10-19T22:54:00.003-07:00

Knowing how to define the API query parameters to pull out the data from Google Analytics profiles is imperative.

The reference guide from Google unfolds the defining methodology required to retrieve data from GA using API powered scripts.

There are two "super-duper" high level roofs containing thicker and thinner branches which you might want to know while dealing with GA API enabled reports. They are

1) Core Reporting API

2) Multi-Channel Funnels Reporting API

Here is the link to the API reporting developer guide

https://developers.google.com/analytics/devguides/reporting/

GA Report Automation using API Powered Scripts - It's Easy

2012-10-19T21:21:00.000-07:00

I came across a highly useful GA script for automating reporting needs of the clients in a quick span of time. It works using GA API key which is available for every one free of cost, and there is indeed a quota restrictions of 50,000 requests/day. For requests exceeding 50,000 there is a payment associated with every additional request. Nevertheless, the 50,000 requests is on the higher side for our needs, and we may not get exhausted with the permissible limit.

I personally tried this and it works incredibly. The good thing is even the dimensions and metrics which are not available in GA account profiles can be pulled using API without any additional customization (but not A to Z which requires code customization). Once we authorize the GA account any profile can be selected from Google docs where the script would be installed, and the need for logging into GA account can be reduced since we can query and get everything from Google docs itself. The needed data can be populated in any named sheet within docs in a short time, and powerful dashboards can be built.

Hope this information is of some help to all GA project needs.

Here is the blog post which talks about the “magic script” and its implementation for report automation using Google Docs.

http://analytics.blogspot.ca/2012/08/automate-google-analytics-reporting.html

GA API console for getting the API key

code.google.com/apis/console

digitalmarketingcontest2012

2012-04-01T06:10:00.001-07:00

Check out the digitalmarketingcontest2012 blog.

Search Analytics and Google Https | Future of Web Analytics is in ?

2010-06-07T04:32:00.000-07:00

Google's new secure search engine https://www.google.com to hinder Search Analytics.

The search query and referrals details would be blind to all web analytics tools when an users searches through https://www.google.com. This critical piece vital information enlightening marketers would be lost.....for users arriving at your website through https://www.google.com.. Read More Search Analytics and Google Https

Google Analytics Certification Value and Merits Compared to Omniture Sitecatalyst / Web Trends / Core Metrics

2010-03-03T22:16:00.000-08:00

Good news on the web analytics front!

My friends Prateesh and Muthalagu working for Comodo Security Solutions have been awarded Google Analytics Individual Qualification (IQ) Certification today. Considering the growth of Google analytics as an Enterprise class web analytics tool and it ability to compete with Omniture Sitecatalyst / Web Trends / Core Metrics, this is a honorable achievement.

Google Analytics Certification of Muthu

Google Analytics Certification of Prateesh

Congrats - Prateesh and Muthalagu!

Major Drawback of Google Analytics when Compared with Omniture and CoreMetrics

2010-02-23T21:21:00.000-08:00

Google analytics has a major drawback on its ecommerce reporting part. It always gives credit to the keywords or referrals used by people last time when they visited the website.

This is a major issue because the ultimate objective of an ecommerce site is sales. Knowing the keywords and referring sources that reasoned the sales is the foremost valuable thing for a website owner, a great clue for repeating the sales.

Websites using Google analytics will get only the keywords and referring sources used by people who purchased the product, the last time they visited the website.. Can Google Analytics maintain it Enterprise Class here also ? YES IT CAN. Here is a way to track the first click with Google analytics..thanks to Patrick Altoft, Director of Search at Leeds based digital & SEO agency Branded3 for providing a simple hack to help Google Analytics maintain its high standards against Omniture and CoreMetrics.

Read the full post here..
Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3.

Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3.

Google Analytics Discussions on Important topics in a Video

2010-02-23T20:45:00.000-08:00

Avoid spammed pageviews in Google Analytics
Gather ecommerce tracking variables on 3rd party shopping carts.
Issues popping up on maintaining campaign information on 3rd party shopping carts.
Competitors links showing up in your referring sources
Locate Singapore in map overlay of Google Analytics
View referring URLs in the campaign report
Google Analytics $Index metric.
Event tracking and bounce rate

Watch the video presentation on all the above mentioned important topics in Google Analytics.

US Federal Government Approves Google Analytics | Best Recognition for the Great Enterprise Tool (FREE)

2010-02-18T03:49:00.000-08:00

Google Analytics gets the best recognition for the greatest insights it can shower to enhance the performance of websites. GOOGLE ANALYTICS HAS WON A PLACE IN US FEDERAL GOVERMENT WEBSITE in its apps.gov web site.

apps.gov web site is a place where US government agencies and services could find approved cloud computing applications.

Congrats Google Analytics Team for adding another feather to your cap!

Free Enterprise Web Analytics Tool Google Analytics vs Ominiture Site Catalyst | WebTrends | ClickTracks

2010-02-17T01:29:00.000-08:00

Google Analytics is a free enterprise class web analytics tool. Every page in the website has to be tagged with the javascript code to track and improve the performance of websites.

Benefits:

Excellent tool to track and report on all visitor interactions.
- Know what your visitors are doing and understand their behaviour
- Gather knowledge on improving your website interms of design, navigation, content, relevancy etc.
- Track the performance of your marketing campaigns
- Track PPC campaigns (Google Adwords, Yahoo Search Marketing, MSN Adcenter, Miva etc.)
- Track conversions to find ways for improvement
- Increase ROI with the great insights provided by the tool

Features:

- Crystal clear geographic reports
- Tracking internal site search
- Automatic Adwords integration by turning on 'Auto Taggin' in Google Adwords account
- Paid and free keywords performance
- Tracking the performance of marketing campaigns.
- Integration with Adsense
- Track up to 20 goals in a single profile
- Ecommerce reporting
- Tracking Mobile visitors
- Tracking performance of videos (Event Tracking)
- Flash tracking
- Tracking Social network applications
- Custom dashboards report
- Advanced segmentation
- Custom report
- Intelligence alerts
- Multi-dimensional analysis
- Funnel visualization
- Click stream analytics via navigational summary
- Entrance path analysis
- Referral sources report
- Tracking clicks on buttons,links,banners,images,videos,flash etc.
- Tracking form pages
- Hourly campaign performance
- Hourly keyword performance
- Track multiple sub-domains in a single profile
- Track multiple domains in a single profile
- Track multiple domains and sub-domains in a single profile
- Identify the best performing pages
- Identify poorly performing pages
- Click heat mapping via Site overlay
- Email campaign tracking
- Banner campaign tracking
- Compare your websites performance with other websites in the Internet
- Integration of Google Website optimizer to carry out A/B testing and Multi-variate testing
- ABOVE ALL- ABILITY TO CUSTOMIZE THE CODE TO GET THE DATA YOU REQUIRE

Security of your data:

Google stores all your data in their server. The data would never be disclosed / shared with anyone, Google assures this! Since World-class tool is offered for free why to pay big bucks to subsribe for Omniture site catalyst / Web Trends / ClickTracks which do not have more features than the mighty Free Google Analytics.

But please note that none of the web analytics tools are error free.

Tagging Email Campaign Links for Measuring the Success of the Campaign

2009-03-18T23:17:00.000-07:00

Do you send out email campaigns regularly? Are you able to track the effectiveness of your email campaigns?

If your answer is 'Yes' for the first question and 'No' for the second question.. then you would find this post helpful.

Tagging email campaigns links would supply you with the statistics of visitors activities after they enter you web pages by following the link in your email campaign. Campaign tags can be created very easily using Google's URL builder tool and tracking the visitor stats can be done using Google analytics, a free and powerful web analytics tool.

Understand your email campaign prospects behavior using Google Analytics.

Using email marketing solutions like Campaign Monitor, MailChimp, VerticalResponse and AWeber will automatically tag your campaign links.

Remove Duplicates Created by Tracking Parameters Using Canonical URL Tag

2009-03-07T07:30:00.000-08:00

Using tracking parameters is an excellent way for tracking visitors from paid advertisements.

Tracking parameters facilitates distinction of paid advertisements from other traffic sources. But an issue could pop up anytime while using these parameters in the form of search engine indexing both your urls which includes your original url as well. This is as if you are having a duplicate url for your main url.

Putting a 301 redirect from duplicate url to original url would eliminate your chances of tracking the paid advertisements. So what are you going to do now? Don't worry there is way to fix this issue. Adding a canonical url tag to your duplicate page by specifying the original url can wipe of all your concerns.

By including a canonical url tag you are informing the search engines about your original url. Search engines not only leave out the duplicate page from its index but also transfers all the search engine metrics to the original url.

Track Mobile Visitors Using Google Analytics

2009-02-24T22:38:00.000-08:00

Mobiles support WAP enabled browsers and the support given to full browsers (supports HTML & analytics tools) is less.

Google analytics tracks visitors from mobiles that supports full browsers (supports HTML & analytics tools). Google analytics reports visitors from iPhone, the T-Mobile G1, and other mobile devices with full (HTML) Internet browsers. To know whether a particular mobile supports full browsers check the manufacturers website for information.

To eye on the iphone visitor report in Google analytics select "Visits from iPhones" in the Advance segments drop down. By default Google has created the segment for easy glance at the report. I am glad that Google is getting geared to enter the mobile web analytics market to compete with the top mobile analytics vendors such as Bango, Mobilytics etc.

Comon Google! You can capture the mobile analytics market......

Reference Links:

What re Full Browsers

iPhone and Mobile G1

http://analytics.blogspot.com/2009/02/how-many-of-your-visits-are-from.html

Track Phone Calls and Live Chat Using Google Analytics

2009-02-24T21:59:00.000-08:00

Transperancy of Google Analytics makes it the number one free & best web analytics tool; the market has ever witnessed. Due to the immense popularity of GA more and more companies have made up mind to integrate their products with GA.

Mongoose metrics and LivePerson have integrated their products with GA.

To track conversions occurring on the website we look for the completed online forms,orders placed pages etc. But how do you track the conversions that happens offline. For example a customer pick up the phone and dials your company for seeking information or for placing an order. Now wipe off your worries and give an astonishing look at Mongoose metrics.

Mangoose metrics sells low cost toll numbers and gives you insights on the full numbers of dialled calls to your company in your Google analytics profiles. Each call is reported in GA as a visit!!!!!

LivePerson is a customer support live chat tool. It reveals the intentions of visitors chatting with the customer support persons. Below are the metrics that would be reported in your GA profile.

1) Conversion rate.
2) Geographic region of the LIVE chat.

3) Sources and keywords report.

4) Reverse Goal Path Report- Navigation path of visitors

Reference URL:

http://analytics.blogspot.com/2009/02/two-cool-integrations-telephone-leads.html

Top and Popular Google Analytics Hacks and Filters Set Up Instructions

2009-02-15T07:59:00.000-08:00

Top and Popular Google Analytics Hacks

Google analytics is a robust and flexible free web analytics tool. Even after having the capability to compete with the best paid web analytics tools available in the market; Google analytics is offered free of cost.

Google analytics is a page tagging tool, just adding few lines of codes to the web pages is enough to get a detailed visitor statistics in your Google analytics account. Google analytics has got powerful filters and these filters makes this product an even better web analytics tool.

Following are the usefulness of setting up filters & adding additional lines to the Google analytics code:

Top Google Analytics Hacks:

(1)Include my website traffic only
Your GA code is vulnerable to be copied by others to have in their websites. This would make your GA reports show not only the data belonging to your domains but also others. The only way to avoid this is to have the following filer.

Filter set up steps:
Enter Filter Name: Include My Site Traffic
Filter Type: Select Custom from the drop down menu
Choose Custom Type: Select Include from the radio buttons
Filter Field: Select Hostname from the drop down menu
Filter Pattern: Enter ^yourdomainname\.com$
Choose Case Sensitive: Decide whether you want the filter to be case sensitive or not

(2)Expand the list of search engines in your GA reports and also get the list of keywords triggered.(Please note that Google only recognizes a set of search engines).

Code to include in the webpage:

pageTracker._addOrganic("search_engine_domain", "query_parameter_name");

If you want to track the search engine clusty.com and the query that leads the searchers to your website. Open your browser go to Clusty.com and type a query "web analytics." The following would be the search URL you would be seeing.

http://clusty.com/search?input-form=clusty-simple&v%3Asources=webplus&query=web+analytics

The line of code to be added along with the GA code in the webpages has been mentioned below.

pageTracker._addOrganic("clusty.com", "query");

(3)Label your visitors
(4)Finding Google Image search keywords.

Filter set up steps:
1)Click "Add new filter for profile.
2)Specify a name for your profile.
3)From the drop down select custom filter
4)Select Include below the custom filter
5)Select Referral from the filter drop down.
6) Add the follwing ^http:\/\/images\.google\..*$ to the filter pattern field.
7) Mark Case sensitive as 'No'.

Thats ALL.. Click Finish! Check for the data after 24 hrs.....

(5)Full view of regional search engines.

(6)Identify you full set of keywords enabled for broad match keywords.
Google analytics do not show the keywords triggered for the broad match bid terms. This is indeed a cause to worry since people would trigger unrelated keywords to reach your website and walk back empty handed because of umpteen variations of the broad match term. Even the search query performance report in Adwords will show only part of keywords triggered for broad match term and labels rest of keywords as "Unique queries." You could be wasting hell lot of money for the unrelated keywords enabled for broad match term. You can block the unrelated keywords using "negative match" by knowing what are all the keywords enabled for broad match keywords.

To make this a reality you need to set two filters in your desired profile and you can see all the keywords triggered for your broad match bid terms.

Filter set up steps:
1) First Filter Creation Set Up Steps:
Field A -> Extract A: Referral: (\?|&)(q|p|query)=([^&]*)
Field B -> Extract B: Campaign Medium: (cpc|ppc)
Output To -> Constructor: Custom Field 1: $A3

2) Second Filter Creation Set Up Steps:
Field A -> Extract A: Custom Field 1: (.*)
Field B -> Extract B: Campaign Term: (.*)
Output To -> Constructor: Campaign Term: $B1 ($A1)

(7)Track your 404 pages
(8)Identifying identical links in Site overlay
(9)Track PPC Referring websites
(10)Receive details of Souce, medium and keywords for transactions.
(11)Track clicks to downloads.
(12)Import GA data to your CRM sysytems.
(13)Track Full Referral URLs.

Filter set up steps:
1)Click "Add new filter for profile.
2) Name your profile
3)From the drop down select custom filter
4)Select Advanced from the radio buttons
5)Field A -> Extract A: Select Referral from the drop down menu and enter (.*) in the text field. (.*) is specified to receive the full URLs.
6)Field B -> Extract B: Just Leave it blank.
7)Output To -> Constructor: Choose User Defined from the drop down menu and write $A1 in the text field.
8)Field A: Select Yes
9)Field B: Select No
10)Override Output Field: Select Yes
11)Case Sensitive: Select No

(14) Exclude internal visits.
Find your IP address and set filter to exclude it. Please make sure to escape the full stops with backslashes.

Filter set up steps:
Filter Name: Exclude Internal IP Addresses
Filter Type: Select Exclude "All Traffic From An IP Address" from the drop down menu
IP Address: IP Address or IP Address Range

(15) Track multiple domains & subdomains

Filter set up steps:
Name: Full URI
Type: Custom filter - Advanced
Field A -> Extract A: Hostname > (.*)
Field B -> Extract B: Request URI > (.*)
Output To -> Constructor: Request URI > /$A1$B1

We also need to tweak the GA a little bit to track the top level domains and sub-domains.

(16) Track Ecommerce Transactions
(17)Google analytics can tell in which search result pages your keywords are ranking.

Follow the steps in the below portrayed screenshots. Click on the screenshots to zoom it.

Mobile Web Analytics Bango

2009-01-21T08:33:00.000-08:00

For the first time you can get real time, accurate information about key metrics such as the number of unique visitors to you and an independent comparison of the success/conversion rates for all your mobile marketing campaigns.

There are two implementations:

1.Campaign tracking which enables you to get a independent measurement of
all your mobile marketing and advertising campaigns and their success.

2. PAGE TRACKING which enables you to track what users are doing on your
mobile sites, who your visitors are and where they are coming (similar
to Google Analytics but for mobile).

Bango Analytics gives you answers to the following questions:

· How many unique visitors had you had (rather than just visits)?

· Which country and operator are your visitors from?

· How many times have they visited your mobile site?

· What content do they like?

· Which search engine or advertisement have they come from?/Best ROI

· How much money have they spent?

Read the review of Bango mobile web analytics tool.

Review of Mobile Web Analytics Tool Bango

2009-01-19T04:01:00.000-08:00

Mobile analytics tools are slowly emerging in the market.

It seems that marketers have understood the importance of analyzing visitors from mobiles to their websites. Traditional web analytics tools doesn't have the ability to give statistics of mobile visitors due to technology incompatibility. What I mean is that " most of the mobiles do not support Javascript and cookies used by web analytics tools" to render the visitor metrics.People accessing websites through their mobiles are gradually increasing day by day. This means a small percentage of sale is happening through mobile users. The present small percentage has every potential to climb up over a period of time.

Not considering the behaviour of mobile users will be costly miss to the online companies. 'Bango' is a simple and robust mobile web analytics tool. Well, good tools come with a price and so is 'Bango.' Bango offers a 30 day free trial period. Marketers can make use of this opportunity to see 'how this mobile analytics tool can help them to increase the conversions'.

I have listed below the features of Bango:

1. Visitors with site analysis

2. Unique visitor count

3. Most accurate data in real-time

4. Independently measure campaign effectiveness

5. Powerful APIs for integration

6. Measure mobile visitors to PC websites

Bango have a similar installation process of Page tagging softwares.

Bango provides one line of small code having the gif image. The code has to be added to the home page of the website; just above the closing body tags. The normal page tagging tool requires you to add the same code to add the web pages of the website. But the mobile web analytics tool Bango needs you to create unique ?page= argument for each page of the website for you to identify the pages while viewing the web page statistics.The argument should be added to the line of code you added to the home page and then placed in each of your webpages.

For example:

The above codes are for tracking web pages. To track the links the webpages you have to provide the link title and the url in the respective fields and click on the create a Bango tracking link.

Bango would create you an URL, copy this url and replace the original url with this Bango url. Thats it! Behind the scenes Bango will redirect to your original url whenever your website visitors click on the link.

The Bango url will look like this:

Your website should be WAP enabled to present your site well for mobile users. WAP enabled websites fit perfectly in the tiny mobile display screens facilitating your web visitors a happy browsing/shopping time.

Related Links:

http://searchenginewatch.com/3629590
http://en.wikipedia.org/wiki/Mobile_Web_Analytics
Bango Mobile Analytics PDF
Upgrade to Bango Mobile Analytics Package

Comodo Instantssl Certificates

2009-01-15T09:59:00.000-08:00

Comodo Instantssl certificates are robust SSL certificates issued by Comodo which itself is a Certification Authority (CA).

People looking out for SSL certificates trust Comodo Instantssl at par with Verisign SSL certificates. The trust gained by Comodo Instantssl as a Certification Authority is enormous and it can easily outplay its competitors in the SSL certificates market. Comodo Instantssl has donned the cap of a highly reliable and trusted SSL certificate that can be purchased instantly without any hassles in the issuing process. The process of issuing certificates include verifying the legitimacy of the websites and number of other factors.

Comodo Instantssl certificates are priced competitively. Comodo Instantssl enhances security of the website and increases the conversion rate of the websites.

Comodo Office Pongal Celebrations

2009-01-15T07:33:00.000-08:00

I celebrated a memorable Pongal festival along with my colleagues here at Comodo India office on Jan 13.

Comodo India office is the linchpin of Comodo headquarters located in New Jersey, USA.

Please read the interesting posts about office pongal celebration from the below links.

1) Pongal Celebration
2 Office Pongal Celebrations

Google Adsense Optimization Guide

2009-01-07T02:51:00.000-08:00

Linking your Adsense account to Google analytics account is the best way to improve the performance of your Adsense ads. Below are the benefits of linking Adsense account with analytics account.

1) Find out the traffic sources of visitors who click on your Adsense ads and optimize your content. Similarly identify the geo location of your visitors and the webpages and carry out the optimization activities.

2) Gift your website visitors a wonderful user experience by improving the web pages where visitors spend very less time. Google analytics may look like a very simple and less powerful tool for those who judge the tool before signing up to use the tool. Once people signs up and starts using the tool their entire negative perception towards the tool vanishes away in seconds and here is where admiration starts booming eternally.

3) Discover the kinds of ads that have more possibility of getting clicked and optimize your web pages for those kind of ads.

Now you would be willing to know how to get your Adsense account integrated with your google analytics account.

Here are the simple steps to do that.

1) Open your Adsense account.
2) Look out for google analytics invitation link for integration on the "overview" and "advance reports" page.
3) If you do not see an invitation link; well you could receive the invitation link in the near future.
4) For those who can see the invitation link, please click on the link.
5) Subsequently you will asked to create a new analytics account or link to an exisitng account.
6) Choose the appropriate one and proceed forward. Thats all now you have your Adsense account integrated with Google analytics account.
7) Rush to your Google analytics account to perform the optimization effort.

Please note that your Adsense login should be the administrator in your analytics account.

Google Adsense Integration with GA
Google Analytics Enterprise Class Features

Comparison of Web Analytics Tools

2008-12-24T00:29:00.000-08:00

I noted down some stand out features and compared it with couple of web analytics tools.

Please find below the feature comparison of ClickTale with HaveaMint, CrazyEgg and Google Analytics.

Features of HaveaMint:

Movies of visitor sessions :No
RSS Notifications:Yes
Heatmap:No
Mouse moves vs Mouse clicks:No
Details of every link in web pages:No

Features of CrazyEgg:

Movies of visitor sessions :No
RSS Notifications:Yes
Heatmap:Yes
Mouse moves vs Mouse clicks:No
Details of every link in web pages:Yes

Features of ClickTale:

Movies of visitor sessions :Yes
RSS Notifications:Yes
Heatmap:Yes
Mouse moves vs Mouse clicks:Yes
Details of every link in web pages:Yes

Features of Google Analytics:

Movies of visitor sessions :No
RSS Notifications:No
Heatmap:No
Mouse moves vs Mouse clicks:No
Details of every link in web pages:NO

ClickTale, HaveaMint and CrazyEgg are all paid page tagging tools and the prices are fixed according to the visits/pageviews the website is receiving. Even a non-Adwords customer are can track up to 5 million page views per month using Google analytics.