Combined Company Will Deliver Comprehensive Solutions for Creation, Delivery and Optimization of Content and Applications.

Adobe Systems Incorporated (Nasdaq:ADBE) and Omniture, Inc. (Nasdaq:OMTR) today announced the two companies have entered into a definitive agrement for Adobe to acquire Omniture in a transaction valued at approximately $1.8 billion on a fully diluted equity-value basis. Under the terms of the agreement, Adobe will commence a tender offer to acquire all of the outstanding common stock of Omniture for $21.50 per share in cash.

Pressrelease

Their summary says:

In Forrester’s evaluation of eight Web analytics vendors, we reviewed 105 criteria that exposed a tight Leader board because of each vendor’s ability to process copious amounts of data and offer robust customization capabilities. Leaders in this field include US companies Omniture, Coremetrics, Unica, and Webtrends, with Netherlands-based Nedstat holding its own. Google Analytics advanced to Strong Performer with demonstrated capabilities for the enterprise market, and AT Internet and Yahoo! Web Analytics ranked as Contenders. Through this detailed evaluation and report, we seek to identify Web analytics solutions that meet the needs of large enterprises as they grow, mature, and plan their evolving Web analytics strategies.

How is this Wave related to the one from two years ago? I found (sorry, no working link found) a good pic to give some insights. How will the landscape be in 2011 according to YOU?

The ClickZ Marketing Excellence Awards recognize the technologies, and companies that made a positive difference in the online marketing industry in 2008/2009, moving the industry forward by providing brilliant examples of what can be accomplished.

And the winners are:

• Ad Management -> Videoegg
• Analytics -> Omniture Online Marketing Suite
• Email Marketing tool -> ExactTarget
• Mobile Marketing tool -> EyeBlaster
• Search Ad Management -> Kenshoo
• Social Media Marketing platform or tool -> Pluck SiteLife platform

On the Awards page you can read why these tools are the best in their category according to the jury and who the other finalists were in these categories.

With Design for Conversion we bring to you one of the most engaging conference formats you will have ever experienced. Unprecedented it is not. Those of you who participated at last year’s event will know what we are talking about. Be sure to take part in this year’s Design for Conversion on June 12th, 2009 hosted in Amsterdam, the Netherlands.

You can register here.

In dutch: 

Volg de laatste ontwikkelingen tijdens het Webanalytics Congres. Waar u tijdens een intensief programma door de professionals uit het vak wordt meegenomen in de fascinerende wereld die webanalytics heet.

Het Webanalytics Congres bestaat uit 3 hoofdthema’s: Meten & Rapportage: “meer meten dan je website en zorg voor actie door goede rapportage” Organisatie & Gebruik: “de toekomst van tools en mensen” Continue online optimalisatie: “het aansturen en blijven verbeteren van het proces”.

Webanalytics Congres Datum: 28 mei 2009

Locatie: Okura, Amsterdam

Investering: € 450,-

Korting: € 100,- voor: • Twinkle PLUS abonnees • Leden De Meter

Published by the same trusted team that has been providing vendor-neutral technology evaluations for the past 7 years, the Report provides a comprehensive overview of Web Analytics solution providers and best practices. Updated for 2009, the bulk of the report entails comparative evaluations of 20 Web Analytics solutions offerings.

Like other CMS Watch offerings, the Web Analytics does not rank “best” vendors, but instead details the strengths and weaknesses of the various players, identifies their suitability for different use cases, and isolates vendor tendencies that may influence longterm product roadmaps.

Who has read the report already and has some interesting / remarkable / obvious points to share?

The API will allow developers to extend Google Analytics in new and creative ways that benefit developers, organizations and end users. Large organizations and agencies now have a standardized platform for integrating Analytics data with their own business data. Developers can integrate Google Analytics into their existing products and create standalone applications that they sell. Users could see snapshots of their Analytics data in developer created dashboards and gadgets. Individuals and business owners will have opportunities to access their Google Analytics information in a variety of new ways.

On the official Google Analytics blog you can read how this API works and how to get started. If anyone have some experience already, please share this! Thanks.

(One quote: ‘Numbers don’t lie, but they sometimes fib, especially when you’ve got databases full of them strewn across your organizations. Webtrends provides the technology tools you need to uncover the truth in your numbers, and turn this data into the understanding needed to turn your business goals into realities.’)

The new focus is about building trust with customers, being open with customers, being open for other systems  (Webtrends Open Exchange) and the development community and enriching their user experience. Recently they’ve announced Social Measurement, for monitoring social media.

Alex Yoder, CEO of Webtrends gives some comments on that:

Adam Grego from Omniture made a plugin with the Data Insertion API of SiteCatalyst that is used to inject non-website data into SiteCatalyst and Twitter, which has an API associated with its search.twitter.com website.

In a extensive post he’s describing a business scenario, how to monitor brand comments, who’s tweeting and mining into some product words. Here you can find the technical information for this solution.

Do YOU think this integration is useful? Does someone already have experience with this SiteCatalyst/Twitter integration or other Web Analytics tools?