tag:typepad.com,2003:weblog-1398753 2013-02-28T05:45:00-08:00 Managing web analytics process, organization, requirements and operations by Phil Kemelor, Semphonic TypePad tag:typepad.com,2003:post-6a00e54ee6a8ea8834017ee8c84c0c970d 2013-02-28T05:45:00-08:00 2013-02-28T05:45:00-08:00

This is the last post in my series on metrics for evaluating the effectiveness of web site content. Over the last five weeks I’ve presented five metrics that you can use to benchmark site performance basaed on content and navigation...

Web Analytics Management tag:typepad.com,2003:post-6a00e54ee6a8ea8834017d4130269f970c 2013-02-21T05:45:00-08:00 2013-02-21T05:45:00-08:00

NCS is a quick way to see if your visitors are spending too much time trying to navigate to content. The fewer pages it takes a visitor to content, or the more direct path, the better. NCS complements the Content...

Web Analytics Management tag:typepad.com,2003:post-6a00e54ee6a8ea8834017c36dc9d16970b 2013-02-14T08:04:11-08:00 2013-02-14T08:04:11-08:00

The Content Distribution Index (CDI) is another engagement measurement that you can use for benchmarking. The CDI gives you a sense whether visitors believe content is valuable and interesting enough to share through Facebook, Twitter, email and other sharing links...

Web Analytics Management tag:typepad.com,2003:post-6a00e54ee6a8ea8834017c36a75635970b 2013-02-07T05:45:00-08:00 2013-02-07T05:45:00-08:00

In this series on metrics for assessing your site’s overall content health and content strategy, I’ve so far focused on focusing on valuable content as defined by Task Completion and Mission Critical Content Engagement. These metrics help you determine whether...

Web Analytics Management tag:typepad.com,2003:post-6a00e54ee6a8ea8834017ee7fffdae970d 2013-01-29T05:45:00-08:00 2013-01-28T19:27:39-08:00

Let’s return to the topic of content as being a measure of success. In my last post on Task Completion, I said that only sites that sell advertising can consider content viewing to be a goal. I admit that I...

Web Analytics Management tag:typepad.com,2003:post-6a00e54ee6a8ea8834017d404dc984970c 2013-01-22T05:45:00-08:00 2013-01-22T05:45:00-08:00

Management of content proliferation is important of course, but in evaluating content effectiveness it is also important to consider the goals of the site. All too often we hear that “reading content” is a site goal. While that may be...

Web Analytics Management tag:typepad.com,2003:post-6a00e54ee6a8ea8834017c35bf9444970b 2013-01-14T07:54:43-08:00 2013-01-22T08:06:22-08:00

In your organization, what stakeholder group is most under-served by web analytics?

Web Analytics Management tag:typepad.com,2003:post-6a00e54ee6a8ea88340168eb91e497970c 2012-05-17T06:39:22-07:00 2012-05-17T06:39:22-07:00

I hope that you were able to attend last week’s webinar on Web Analytics for Non-Profits. It was a great conversational session with Emily Fisher of Oceana and Linda Shum of United Way of the Bay Area, our 2011 winners...

Web Analytics Management tag:typepad.com,2003:post-6a00e54ee6a8ea8834016304bff2b5970d 2012-04-25T10:07:25-07:00 2012-05-03T20:34:23-07:00

Non profit revenue is driven by a more complex series of channels than most for profit businesses. I’ve learned this after working with a number of non-profit organizations since establishing Semphonic’s Washington DC practice 5 years ago. In our engagements...

Web Analytics Management tag:typepad.com,2003:post-6a00e54ee6a8ea8834016303fe95e7970d 2012-04-11T14:16:38-07:00 2012-04-11T14:16:38-07:00

42 Rules for a Web Presence that Wins by Philippa Gamse is a slender tome that gets right to the point on developing practical web site strategy. Targeted primarily to the SMB market, I think there’s a lot in the...

Web Analytics Management