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    <title>Web Analytics Management</title>
    
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    <id>tag:typepad.com,2003:weblog-1398753</id>
    <updated>2009-08-27T06:25:13-07:00</updated>
    <subtitle>Managing web analytics process, organization, requirements and operations by Phil Kemelor, Semphonic</subtitle>
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    <link rel="self" href="http://feeds.feedburner.com/WebAnalyticsManagement" type="application/atom+xml" /><feedburner:browserFriendly></feedburner:browserFriendly><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><entry>
        <title>WebTrends: A Busy Summer for Analytics</title>
        <link rel="alternate" type="text/html" href="http://wam.typepad.com/wam/2009/08/webtrends-a-busy-summer-for-analytics.html" />
        <link rel="replies" type="text/html" href="http://wam.typepad.com/wam/2009/08/webtrends-a-busy-summer-for-analytics.html" thr:count="4" thr:updated="2009-08-27T10:09:26-07:00" />
        <id>tag:typepad.com,2003:post-6a00e54ee6a8ea88340120a524c327970b</id>
        <published>2009-08-27T06:25:13-07:00</published>
        <updated>2009-08-27T06:25:13-07:00</updated>
        <summary>Summertime may be the time for blockbuster movie releases, but I don’t usually associate summer with blockbuster releases among web analytics vendors. WebTrends, with its Analytics 9 release in early August, sought to change all of that. WebTrends is having...</summary>
        <author>
            <name>Web Analytics Management </name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Web Analytics" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="web analytics vendors" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="X Change" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="analytics 9" />
        <category scheme="http://sixapart.com/ns/types#tag" term="cms watch" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Insight" />
        <category scheme="http://sixapart.com/ns/types#tag" term="technorati tags" />
        <category scheme="http://sixapart.com/ns/types#tag" term="webtrends" />
        <category scheme="http://sixapart.com/ns/types#tag" term="x change" />
        


    </entry>
    <entry>
        <title>Semphonic’s X Change and Web Analytics Conference ROI</title>
        <link rel="alternate" type="text/html" href="http://wam.typepad.com/wam/2009/07/semphonics-x-change-and-web-analytics-conference-roi.html" />
        <link rel="replies" type="text/html" href="http://wam.typepad.com/wam/2009/07/semphonics-x-change-and-web-analytics-conference-roi.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e54ee6a8ea8834011570e04d57970c</id>
        <published>2009-07-07T17:05:25-07:00</published>
        <updated>2009-07-07T18:28:12-07:00</updated>
        <summary>Getting the budget to attend conferences is not what it was a year ago…or even 6 months ago. So, if you want to come to this year's X Change Conference in San Francisco on September 8-11, you likely need to...</summary>
        <author>
            <name>Web Analytics Management </name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Web Analytics" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Web Analytics Management" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="X Change" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="ROI" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Semphonic" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Technorati tags" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Web Analytics Conferences" />
        <category scheme="http://sixapart.com/ns/types#tag" term="X Change" />
        


    </entry>
    <entry>
        <title>Web Analytics Association Report on Government and Non-Profit Web Analytics </title>
        <link rel="alternate" type="text/html" href="http://wam.typepad.com/wam/2009/06/web-analytics-association-report-on-government-and-nonprofit-web-analytics-.html" />
        <link rel="replies" type="text/html" href="http://wam.typepad.com/wam/2009/06/web-analytics-association-report-on-government-and-nonprofit-web-analytics-.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e54ee6a8ea8834011570978a03970c</id>
        <published>2009-06-29T20:01:38-07:00</published>
        <updated>2009-06-29T20:01:39-07:00</updated>
        <summary>If you manage a government or non-profit web site, you’ll want to take a look at the research Semphonic recently completed for the Web Analytics Association (WAA) Public Sector Special Interest Group. To view the webcast and download the presentation,...</summary>
        <author>
            <name>Web Analytics Management </name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Web Analytics" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="government" />
        <category scheme="http://sixapart.com/ns/types#tag" term="non-profit" />
        <category scheme="http://sixapart.com/ns/types#tag" term="semphonic" />
        <category scheme="http://sixapart.com/ns/types#tag" term="technorati tags" />
        <category scheme="http://sixapart.com/ns/types#tag" term="web analytics" />
        <category scheme="http://sixapart.com/ns/types#tag" term="web analytics association" />
        


    </entry>
    <entry>
        <title>US Federal Government Cookie Policy Under Review</title>
        <link rel="alternate" type="text/html" href="http://wam.typepad.com/wam/2009/06/us-federal-government-cookie-policy-under-review.html" />
        <link rel="replies" type="text/html" href="http://wam.typepad.com/wam/2009/06/us-federal-government-cookie-policy-under-review.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-68202195</id>
        <published>2009-06-17T07:47:22-07:00</published>
        <updated>2009-06-17T08:44:22-07:00</updated>
        <summary>Over the last few months, there has been a great deal of activity at the most senior levels of the US Government discussing the use of persistent cookies on federal agency web sites. If you are a Federal Web Manager...</summary>
        <author>
            <name>Web Analytics Management </name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Web Analytics" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Federal cookie policy" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Office of Science and Technology Policy" />
        <category scheme="http://sixapart.com/ns/types#tag" term="privacy" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Privacy Policies on Federal Web Sites" />
        <category scheme="http://sixapart.com/ns/types#tag" term="technorati tags" />
        <category scheme="http://sixapart.com/ns/types#tag" term="White House" />
        


    </entry>
    <entry>
        <title>Omniture's Biggest Competitor</title>
        <link rel="alternate" type="text/html" href="http://wam.typepad.com/wam/2009/05/omnitures-biggest-competitor.html" />
        <link rel="replies" type="text/html" href="http://wam.typepad.com/wam/2009/05/omnitures-biggest-competitor.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-67132795</id>
        <published>2009-05-21T20:54:20-07:00</published>
        <updated>2009-05-25T19:23:07-07:00</updated>
        <summary>I thought Omniture’s Q1 2009 earnings call a few weeks ago provided more insight into the company than past calls; perhaps the result of less than all positive news. The company’s posture in the past has been that it is...</summary>
        <author>
            <name>Web Analytics Management </name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Web Analytics" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="web analytics vendors" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Google Analytics" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Josh James" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Omniture Q1 results" />
        <category scheme="http://sixapart.com/ns/types#tag" term="SiteCatalyst" />
        <category scheme="http://sixapart.com/ns/types#tag" term="technorati tags" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Unica Affinium NetInsight" />
        <category scheme="http://sixapart.com/ns/types#tag" term="WebTrends" />
        


    </entry>
    <entry>
        <title>Web Analytics Insights from JBoye 09</title>
        <link rel="alternate" type="text/html" href="http://wam.typepad.com/wam/2009/05/web-analytics-insights-from-jboye-09.html" />
        <link rel="replies" type="text/html" href="http://wam.typepad.com/wam/2009/05/web-analytics-insights-from-jboye-09.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-66669579</id>
        <published>2009-05-11T21:15:10-07:00</published>
        <updated>2009-05-14T10:12:28-07:00</updated>
        <summary>While the rest of the web analytics folks attended eMetrics in San Jose last week, I had the pleasure of participating in JBoye’s Philadelphia 09 conference. This was the first US conference for JBoye; Janus started these conferences in Aarhus,...</summary>
        <author>
            <name>Web Analytics Management </name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Web Analytics" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Web Analytics Management" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="X Change" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Bob Boiko" />
        <category scheme="http://sixapart.com/ns/types#tag" term="content management" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Erik Hartman" />
        <category scheme="http://sixapart.com/ns/types#tag" term="information architecture" />
        <category scheme="http://sixapart.com/ns/types#tag" term="JBoye" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Lou Rosenfeld" />
        <category scheme="http://sixapart.com/ns/types#tag" term="technorati tags" />
        <category scheme="http://sixapart.com/ns/types#tag" term="user experience" />
        <category scheme="http://sixapart.com/ns/types#tag" term="web analytics" />
        


    </entry>
    <entry>
        <title>Compare web analytics vendor compliance with the Web Analytics Association Analytics Definitions</title>
        <link rel="alternate" type="text/html" href="http://wam.typepad.com/wam/2009/04/compare-web-analytics-vendor-compliance-with-the-web-analytics-association-analytics-definitions.html" />
        <link rel="replies" type="text/html" href="http://wam.typepad.com/wam/2009/04/compare-web-analytics-vendor-compliance-with-the-web-analytics-association-analytics-definitions.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-65958005</id>
        <published>2009-04-23T22:49:18-07:00</published>
        <updated>2009-04-23T22:49:18-07:00</updated>
        <summary>As part of the research that went into the 2009 CMS Watch Web Analytics Report, I asked the vendors about their compliance with the WAA Web Analytics Definitions. If you'd like to see how the vendors stacked up you can...</summary>
        <author>
            <name>Web Analytics Management </name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Web Analytics" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Web Analytics Management" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="web analytics vendors" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="CMS Watch" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Omniture" />
        <category scheme="http://sixapart.com/ns/types#tag" term="technorati tags; web analytics vendors" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Web Analytics Association" />
        <category scheme="http://sixapart.com/ns/types#tag" term="WebTrends" />
        


    </entry>
    <entry>
        <title>WebTrends' New Approach to Web Analytics</title>
        <link rel="alternate" type="text/html" href="http://wam.typepad.com/wam/2009/04/webtrends-new-approach-to-web-analytics.html" />
        <link rel="replies" type="text/html" href="http://wam.typepad.com/wam/2009/04/webtrends-new-approach-to-web-analytics.html" thr:count="5" thr:updated="2009-04-14T19:19:48-07:00" />
        <id>tag:typepad.com,2003:post-65445241</id>
        <published>2009-04-14T07:11:59-07:00</published>
        <updated>2009-04-14T07:11:59-07:00</updated>
        <summary>Since Alex Yoder took over the reins as CEO at WebTrends in August, the company has been on an active campaign to make itself over…on both the image and product development fronts. Preaching a message of “openness” this has been...</summary>
        <author>
            <name>Web Analytics Management </name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Web Analytics" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="web analytics vendors" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Coremetrics" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Engage" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Omniture" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Open Exchange" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Radian 6" />
        <category scheme="http://sixapart.com/ns/types#tag" term="technorati tags" />
        <category scheme="http://sixapart.com/ns/types#tag" term="web analytics" />
        <category scheme="http://sixapart.com/ns/types#tag" term="WebTrends" />
        


    </entry>
    <entry>
        <title>An Enlightened Federal CIO Meets Web Analytics</title>
        <link rel="alternate" type="text/html" href="http://wam.typepad.com/wam/2009/04/an-enlightened-federal-cio-meets-web-analytics.html" />
        <link rel="replies" type="text/html" href="http://wam.typepad.com/wam/2009/04/an-enlightened-federal-cio-meets-web-analytics.html" thr:count="1" thr:updated="2009-04-21T14:18:26-07:00" />
        <id>tag:typepad.com,2003:post-65161969</id>
        <published>2009-04-06T20:58:31-07:00</published>
        <updated>2009-04-08T21:31:55-07:00</updated>
        <summary>Last week I had a great conversation about web analytics with the CIO of a federal agency. Why was it a great conversation? He understood the importance of web analytics to his organization, and made the commitment to support web...</summary>
        <author>
            <name>Web Analytics Management </name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Web Analytics" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Web Analytics Management" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="cio" />
        <category scheme="http://sixapart.com/ns/types#tag" term="federal agency" />
        <category scheme="http://sixapart.com/ns/types#tag" term="federal government" />
        <category scheme="http://sixapart.com/ns/types#tag" term="persistent cookies" />
        <category scheme="http://sixapart.com/ns/types#tag" term="technorati tags" />
        <category scheme="http://sixapart.com/ns/types#tag" term="web analytics" />
        


    </entry>
    <entry>
        <title>Microsoft adAnalytics Bids Adieu</title>
        <link rel="alternate" type="text/html" href="http://wam.typepad.com/wam/2009/03/microsoft-adanalytics-bids-adieu.html" />
        <link rel="replies" type="text/html" href="http://wam.typepad.com/wam/2009/03/microsoft-adanalytics-bids-adieu.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-64868337</id>
        <published>2009-03-30T20:01:55-07:00</published>
        <updated>2009-03-30T20:03:24-07:00</updated>
        <summary>In contrast to the great expectations accompanying its beta to duke it out with Google Analytics, the end of the adAnalytics beta and product was announced quietly on March 12. While there hasn’t been an official reason given, it doesn’t...</summary>
        <author>
            <name>Web Analytics Management </name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="web analytics vendors" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Coremetrics" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Google Analytics" />
        <category scheme="http://sixapart.com/ns/types#tag" term="JBoye" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Microsoft adanalytics" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Omniture" />
        <category scheme="http://sixapart.com/ns/types#tag" term="technorati tags" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Web Analytics Solutions" />
        <category scheme="http://sixapart.com/ns/types#tag" term="WebTrends" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Yahoo!Analytics" />
        


    </entry>
 
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