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Beyond Web Analytics Podcast – Episode 26: Analyzing Customer Experiences with Shmuli Goldberg of ClickTale

Rudi Shumpert — Mon, 26 Jul 2010 16:07:55 +0000

In this episode, the Beyond Web Analytics team talks with Shmuli Goldberg, Director of Marketing and Communications at ClickTale about Analyzing Customer Experiences. The conversation covers who and what ClickTale does, implementation process, and case studies of how analysing the customer experience can impact the performance and conversions on your [...]

Beyond Web Analytics Podcast – Episode 25: Evaluating Web Analytics Vendors with Joe Stanhope

Corry Prohens — Mon, 12 Jul 2010 13:47:25 +0000

In this episode, the Beyond Web Analytics team talks with Joe Stanhope, Senior Analyst with Forrester Research about evaluating web analytics vendors. The conversation covers the steps and methodology used to evaluate the vendors, selection process of the vendors to be tested, and the clients role in the evaluation. To listen or download this episode visit [...]

Beyond Web Analytics Podcast – Episode 24: Integrating Web Analytics and Marketing Automation with Andrew Spoeth

Rudi Shumpert — Mon, 28 Jun 2010 15:53:12 +0000

In this episode, the Beyond Web Analytics team talks with Andrew Spoeth, former marketing director at Enquiro. The group explores what is marketing automation and how it relates to web analytics. The conversation covers how marketing automation defines lead scoring, best practices for integration, and how search marketing fits into the marketing automation solutions. To [...]

Beyond Web Analytics Podcast – Episode 23: Effectiveness of Data Warehouse with Jason Rushin of Quantivo

Rudi Shumpert — Tue, 15 Jun 2010 17:36:10 +0000

In this episode, the Beyond Web Analytics team talks with Jason Rushin, Director of Marketing for Quantivo. The group explores the recent blog posts from Quantivo, Avinash, & Gary Angel regarding the effectiveness of web analytics related data warehouse projects. The conversation talks about the specific issues raised in the Quantivo blog post, and moves [...]

Beyond Web Analytics Podcast – Episode 22: Inside Google Analytics with Phil Mui

Rudi Shumpert — Mon, 07 Jun 2010 15:37:45 +0000

In this episode, the Beyond Web Analytics team talks with Phil Mui, Senior Product Manager of Google Analytics about the evolution of Google Analytics. The conversation covers the motivation behind the creation of Google Analytics through the many advancements that have been made to date. The group also covers the challenges related to providing to [...]

Beyond Web Analytics Podcast – Episode 21: Future of News Media & Yahoo Web Analytics

Rudi Shumpert — Tue, 01 Jun 2010 15:27:03 +0000

In this episode, the Beyond Web Analytics team talks with Dennis Mortensen, Director of Data Insights at Yahoo! and Board of Director Member of the Web Analytics Association, about the Future of News Media and Yahoo! Analytics. The group dives right into what the future hold for new media, and what the role of analytics [...]

Online Video Player Measurement with Jim Snyder of Empirical Path

Jim Snyder — Mon, 24 May 2010 17:02:03 +0000

As viewing and sharing online video becomes more ubiquitous — evidenced by the 2 billion daily video views on YouTube — so grow the demands to understand the impact of hosting this content… and not just from content sites. Like other multi-channel retailers discovering the value of video, Empirical Path’s auto manufacturer client wanted visitors to [...]

Beyond Web Analytics Podcast – Episode 20: Voice of the Customer with Eric Feinberg

Rudi Shumpert — Mon, 17 May 2010 12:56:59 +0000

In this episode, the Beyond Web Analytics team talks with Eric Feinberg, an Industry Director at ForeSee Results, about Voice of the Customer and how it relates to and compliments traditional web analytics. The group discusses the differences between feedback systems and true Voice of the Customer solutions. The conversation covers how Voice of the [...]

Beyond Web Analytics Podcast – Episode 19: Segmentation on Membership Sites with Jason Thompson

Rudi Shumpert — Mon, 10 May 2010 11:44:40 +0000

In this episode, the Beyond Web Analytics team talks with Jason Thompson, a consultant at Numeric Analytic, about segmentation on membership web sites – both paid and free. The group discusses the critical steps in approaching analytics on a membership site, the differences in segments in free and paid membership sites, and advantages in tracking [...]

The Analytics of Geo-Location

Marshall Sponder — Wed, 05 May 2010 17:05:17 +0000

Geolocation and mobile computing are trends that are now in the mainstream so it’s about time to examine what kind of analytics we can get and what we can do with it. For one thing, Geolocation and Foursquare can be your best friend, especially if your business is brick and mortar, like a restaurant or even [...]