Web Analytics Rock Stars | IQ Workforce

Quick Tips for Effectively Measuring Social Media Campaigns

Greg Asman — Thu, 02 Jul 2009 21:09:20 +0000

Leave a comment I’m currently working on a campaign that combines a variety of Social Media platforms (Twitter, Facebook, YouTube, Flickr) as well as a microsite. As you might imagine or may have experienced yourself, gathering all of useful metrics from these sources are like hearding cats. Here are a few tips that might help in [...]

My Advice: Jumpstart Your Analytics Career with a Vendor, By Elizabeth Robillard

Elizabeth Robillard — Mon, 02 Mar 2009 22:30:53 +0000

Vendors can be a great training ground for new entrants in the field. They offer a variety of positions, locations, and technologies that make for a good jumping-off point. If you are looking to break into the field or to move up in the field, my first advice would be to read Judah’s post [...]

Conversion Rates: How High Is Up? by Jared Waxman

Jared Waxman — Thu, 19 Feb 2009 19:56:57 +0000

In my role at Intuit colleagues are always asking me what a “good” conversion rate is, what the “average” is, or what ours “should be. If you want people to take action on your data insights, you have to put it within the right context, and the fact is that many business folks don’t [...]

Automated Scorecards - Moving from 80% reporting to 80% analysis and recommendations, by Jason Widup

Jason Widup — Wed, 07 Jan 2009 17:44:58 +0000

Throughout my career in web analytics I have had the opportunity to work on web projects for some of the largest and most well-known websites in the world, and I’ve been able to do this from many different perspectives, including client-side, vendor-side, and advertising agency-side. While I expected these websites to be immature in some [...]

The New Google Analytics – Good for Enterprises? by Robbin Steif, LunaMetrics

Corry Prohens — Fri, 07 Nov 2008 16:09:20 +0000

(LunaMetrics, a Google Analytics Authorized Consultant, will be doing a Google Analytics Training Day in New York City on Dec. 9) Recently, Google Analytics announced six new features, some of which really make GA better for the enterprise-level user. Today, I’d really like to look at what kinds of things GA has done to make itself [...]

Immerse Yourself in the Analytics Community to Get that Job, by Judah Phillips

Judah Phillips — Mon, 13 Oct 2008 19:27:57 +0000

Many people aspire to become full-time web analysts, but it is not an easy field to enter nor is there a straightforward path for gaining real-world experience to help you land a job. You cannot just show up one day at work, and say, “I’m no longer going to do what you hired me to [...]

Interview with Adam Greco re his new blog

Corry Prohens — Mon, 11 Aug 2008 14:33:49 +0000

Adam Greco is a Director within Omniture’s Consulting team and heads up the Financial Services consulting vertical. He is also a frequent speaker at Omniture Summit where he most recently presented on SiteCatalyst Power User Tips & Tricks which was the highest rated breakout session of the conference. Adam is launching a new blog so [...]

The Secret to a Web Analytics Career: Stop Learning Web Analytics!

Alex Cohen — Wed, 23 Jul 2008 13:53:22 +0000

Eventually, your web analytics career is going to hit a wall. Learning interactive marketing as a web analyst, you start with the numbers and then seek context. When you stop to think about it, it’s really an inside out view, isn’t it? You can master tags, logs and the many intricacies of implementation and that will [...]

Interview with Eric Peterson

Corry Prohens — Wed, 09 Jul 2008 16:03:19 +0000

Question 1 (asked by Corry Prohens): I am amazed when I see how many things you seem to be involved in simultaneously. Just off the top of my head: authoring books, speaking, blogging, doing the web analytics Wednesday thing globally, user group moderator, industry research, job board, panelist, consultant, CEO… – you must be a miracle [...]

“What’s the Headline?”: Finding the News in Web Analytics

Andrew Edwards — Thu, 12 Jun 2008 16:53:08 +0000

Your analytics tool is not only installed and working—it’s optimized and delivering data the way you expected. All the reports are in place and you trust the numbers. One of your key report recipients even told you the interface was easy to understand. Yet you still feel like something’s not quite right. Sound familiar? You’re not [...]