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An Interview: John Lovett on the Web Analytics Association’s Certification Program

Corry Prohens — Tue, 07 Sep 2010 13:37:25 +0000

John Lovett is a Senior Partner at Web Analytics Demystified, a consulting firm focused on digital measurement strategy. He has over a decade of experience analyzing and evaluating web technologies. Since joining Web Analytics Demystified in December of 2009, Mr. Lovett has declared his quest to become a change agent for web analytics by questioning [...]

An Interview: Jim Novo on the Web Analytics Association’s Certification Program

Corry Prohens — Tue, 24 Aug 2010 16:10:10 +0000

Jim is the owner of The Drilling Down Project, his own analytics consultancy based out of Tampa, FL. He is the author of “Drilling Down, Turning Customer Data into Profits with a Spreadsheet,” and co-author (with Bryan Eisenberg) of “The Marketer’s Common Sense Guide to E-Metrics.” Jim was instrumental in developing the Web Analytics Association’s [...]

Beyond Web Analytics Podcast – Episode 28: Consolidation in Web Analytics with John Lovett

Corry Prohens — Tue, 24 Aug 2010 15:41:42 +0000

In this episode, the Beyond Web Analytics team talks with John Lovett, of Web Analytics Demystified about consolidation in Web Analytics. The group discusses the major acquisitions and mergers in the web analytics industry over the past 12 months. The conversation moves from biggest surprises about the mergers, what the future may hold for IBM [...]

Web Data Takes Another Step Out Of The Web Analytics Department

Aaron Gray — Mon, 09 Aug 2010 14:00:09 +0000

On July 28th, Adobe announced that it was acquiring Day Software, a web content management vendor that also offers “web experience management” and asset management. Seen in the light of Adobe’s recent acquisition of Omniture, I think it’s clear that Adobe is carrying on Omniture’s mission to build a complete online marketing suite, as I [...]

Beyond Web Analytics Podcast – Episode 27: What Web Analysts Should Know About Paid Search with Lauren Vaccarello of Salesforce.com

Rudi Shumpert — Mon, 09 Aug 2010 11:41:35 +0000

In this episode, the Beyond Web Analytics team talks with Lauren Vaccarello, head of SEM at Salesforce.com about What Web Analysts Should Know About Paid Search. The conversation covers what is paid search, how analysts can learn more about paid search, common tools to facilitate paid search, and even some tips and tricks of the [...]

Google Analytics Hacks

Marshall Sponder — Tue, 03 Aug 2010 14:39:47 +0000

Google Analytics is a great platform for tracking what is actually happening on a website (providing there is enough enablement of the advanced features of Google Analytics to track everything you might want to capture). Most of the time people fail to properly set up Google Analytics and there are a few things you can [...]

Beyond Web Analytics Podcast – Episode 26: Analyzing Customer Experiences with Shmuli Goldberg of ClickTale

Rudi Shumpert — Mon, 26 Jul 2010 16:07:55 +0000

In this episode, the Beyond Web Analytics team talks with Shmuli Goldberg, Director of Marketing and Communications at ClickTale about Analyzing Customer Experiences. The conversation covers who and what ClickTale does, implementation process, and case studies of how analysing the customer experience can impact the performance and conversions on your site. To listen or download [...]

Beyond Web Analytics Podcast – Episode 25: Evaluating Web Analytics Vendors with Joe Stanhope

Corry Prohens — Mon, 12 Jul 2010 13:47:25 +0000

In this episode, the Beyond Web Analytics team talks with Joe Stanhope, Senior Analyst with Forrester Research about evaluating web analytics vendors. The conversation covers the steps and methodology used to evaluate the vendors, selection process of the vendors to be tested, and the clients role in the evaluation. To listen or download this episode [...]

Beyond Web Analytics Podcast – Episode 24: Integrating Web Analytics and Marketing Automation with Andrew Spoeth

Rudi Shumpert — Mon, 28 Jun 2010 15:53:12 +0000

In this episode, the Beyond Web Analytics team talks with Andrew Spoeth, former marketing director at Enquiro. The group explores what is marketing automation and how it relates to web analytics. The conversation covers how marketing automation defines lead scoring, best practices for integration, and how search marketing fits into the marketing automation solutions. [...]

Beyond Web Analytics Podcast – Episode 23: Effectiveness of Data Warehouse with Jason Rushin of Quantivo

Rudi Shumpert — Tue, 15 Jun 2010 17:36:10 +0000

In this episode, the Beyond Web Analytics team talks with Jason Rushin, Director of Marketing for Quantivo. The group explores the recent blog posts from Quantivo, Avinash, & Gary Angel regarding the effectiveness of web analytics related data warehouse projects. The conversation talks about the specific issues raised in the Quantivo blog post, and moves [...]