Web Analytics Rock Stars | IQ Workforce

An interview with Stéphane Hamel, Web Analytics Association Board member

Corry Prohens — Sun, 14 Mar 2010 23:45:15 +0000

Stéphane Hamel is a freelance consultant with over 20 years of experience. Based in Québec, Canada, he is the creator of the popular Web Analytics Solution Profiler tool which he recently sold to iPerceptions, long time tutor of the UBC Award of Achievement in Web Analytics program and teacher of a graduate-level, full semester course [...]

An Interview with Rudi Shumpert, Beyond Web Analytics Podcast and Blog

Corry Prohens — Wed, 10 Mar 2010 07:19:16 +0000

Rudi Shumpert is a web analytics practitioner in the Atlanta area. Last year he launched a podcast series that has become very popular in the web analytics community: Beyond Web Analytics. Rudi has enlisted some of the top web analytics practitioners in the world to help with his podcasts and has had an amazing list [...]

Using Sysomos Map Social Media Monitoring for SEO Keyword Research

Marshall Sponder — Fri, 26 Feb 2010 20:47:09 +0000

In the process of using several Social Media Monitoring tools for the work I do in Social Media, Online Search and Public Relations (i.e.: Radian6, Alterian/Techrigy, Sysomos, BrandWatch, Biz360, Crimson Hexagon, Viralheat and Scout Labs to name a few) I discovered a richness in textual based keyword research within one of the tools I use [...]

An Interview with Greg Dowling, Vice President of Mobile Strategy and Measurement at Semphonic

Corry Prohens — Wed, 20 Jan 2010 14:00:13 +0000

Greg Dowling is the former global head of analysis for Nokia. He recently left that role to join the senior management team at Semphonic, one of the top web analytics consultancies in the world. Greg was our client at Nokia, where we worked together to build a global measurement organization that covered the implementation, analysis and [...]

Data Integrity: the fundamental characteristic of actionable analytics

John Pestana — Tue, 01 Dec 2009 12:14:49 +0000

Across all analytical marketing professions, data integrity is guarded and protected like money in a vault. A major advantage of web analytics over traditional market research methods is the ability to collect and analyze all data, not just sample data. Do you remember the exit polls of the 2000 Presidential election, where myopic sampling methods caused [...]

An Interview with Paul Lee, Director – Professional Services Asia Pacific, Unica

Corry Prohens — Wed, 11 Nov 2009 15:41:58 +0000

Paul Lee is the Director of Professional Services for Unica in Asia/Pac. Our team has worked with Paul to place some of the first web analytics professionals for Unica in Australia. Unica is growing their web analytics (NetInsights, etc.) business in the region aggressively, so we asked Paul to sit for an interview. 1. On which [...]

An Interview with Aaron Gray

Corry Prohens — Tue, 03 Nov 2009 14:00:22 +0000

Aaron Gray spent the last eight years as a consultant and executive at two of the top web analytics vendors (Webtrends and Coremetrics). Like many web analytics practitioners, Aaron recently left his job and started a career as an independent web analytics consultant. Since many people in the space seem to be [...]

An Interview with Daniel Waisberg, Head of Web Analytics at easynet search marketing

Corry Prohens — Thu, 15 Oct 2009 15:36:14 +0000

Our company always dabbled in the global market, but over the past 15-18 months we have really focused on building our network in the UK, EU and Australian web analytics and search marketing communities. Just as in the US, each market has sub-markets. Learning the nuances of the attitudes, cultures, needs, wants, proficiencies, [...]

An Interview with Eric Peterson, President of Web Analytics Demystified

Corry Prohens — Thu, 27 Aug 2009 14:00:34 +0000

1. We have seen a major uptick in the volume of talent inquiries over the past few months – especially compared to the same period last year. How is business for Web Analytics Demystified? Have you seen a similar increase in inquiries for your consulting services? Without a doubt. I had half-expected 2009 to [...]

Quick Tips for Effectively Measuring Social Media Campaigns

Greg Asman — Thu, 02 Jul 2009 21:09:20 +0000

Leave a comment I’m currently working on a campaign that combines a variety of Social Media platforms (Twitter, Facebook, YouTube, Flickr) as well as a microsite. As you might imagine or may have experienced yourself, gathering all of useful metrics from these sources are like hearding cats. Here are a few tips that might help in [...]