Web Analytics Rock Stars | IQ Workforce

An Interview with Paul Lee, Director – Professional Services Asia Pacific, Unica

Corry Prohens — Wed, 11 Nov 2009 15:41:58 +0000

Paul Lee is the Director of Professional Services for Unica in Asia/Pac. Our team has worked with Paul to place some of the first web analytics professionals for Unica in Australia. Unica is growing their web analytics (NetInsights, etc.) business in the region aggressively, so we asked Paul to sit for an interview. 1. On which [...]

An Interview with Aaron Gray

Corry Prohens — Tue, 03 Nov 2009 14:00:22 +0000

Aaron Gray spent the last eight years as a consultant and executive at two of the top web analytics vendors (Webtrends and Coremetrics). Like many web analytics practitioners, Aaron recently left his job and started a career as an independent web analytics consultant. Since many people in the space seem to be [...]

An Interview with Daniel Waisberg, Head of Web Analytics at easynet search marketing

Corry Prohens — Thu, 15 Oct 2009 15:36:14 +0000

Our company always dabbled in the global market, but over the past 15-18 months we have really focused on building our network in the UK, EU and Australian web analytics and search marketing communities. Just as in the US, each market has sub-markets. Learning the nuances of the attitudes, cultures, needs, wants, proficiencies, [...]

An Interview with Eric Peterson, President of Web Analytics Demystified

Corry Prohens — Thu, 27 Aug 2009 14:00:34 +0000

1. We have seen a major uptick in the volume of talent inquiries over the past few months – especially compared to the same period last year. How is business for Web Analytics Demystified? Have you seen a similar increase in inquiries for your consulting services? Without a doubt. I had half-expected 2009 to [...]

Quick Tips for Effectively Measuring Social Media Campaigns

Greg Asman — Thu, 02 Jul 2009 21:09:20 +0000

Leave a comment I’m currently working on a campaign that combines a variety of Social Media platforms (Twitter, Facebook, YouTube, Flickr) as well as a microsite. As you might imagine or may have experienced yourself, gathering all of useful metrics from these sources are like hearding cats. Here are a few tips that might help in [...]

My Advice: Jumpstart Your Analytics Career with a Vendor, By Elizabeth Robillard

Elizabeth Robillard — Mon, 02 Mar 2009 22:30:53 +0000

Vendors can be a great training ground for new entrants in the field. They offer a variety of positions, locations, and technologies that make for a good jumping-off point. If you are looking to break into the field or to move up in the field, my first advice would be to read Judah’s post [...]

Conversion Rates: How High Is Up? by Jared Waxman

Jared Waxman — Thu, 19 Feb 2009 19:56:57 +0000

In my role at Intuit colleagues are always asking me what a “good” conversion rate is, what the “average” is, or what ours “should be. If you want people to take action on your data insights, you have to put it within the right context, and the fact is that many business folks don’t [...]

Automated Scorecards – Moving from 80% reporting to 80% analysis and recommendations, by Jason Widup

Jason Widup — Wed, 07 Jan 2009 17:44:58 +0000

Throughout my career in web analytics I have had the opportunity to work on web projects for some of the largest and most well-known websites in the world, and I’ve been able to do this from many different perspectives, including client-side, vendor-side, and advertising agency-side. While I expected these websites to be immature in some [...]

The New Google Analytics – Good for Enterprises? by Robbin Steif, LunaMetrics

Corry Prohens — Fri, 07 Nov 2008 16:09:20 +0000

(LunaMetrics, a Google Analytics Authorized Consultant, will be doing a Google Analytics Training Day in New York City on Dec. 9) Recently, Google Analytics announced six new features, some of which really make GA better for the enterprise-level user. Today, I’d really like to look at what kinds of things GA has done to make itself [...]

Immerse Yourself in the Analytics Community to Get that Job, by Judah Phillips

Judah Phillips — Mon, 13 Oct 2008 19:27:57 +0000

Many people aspire to become full-time web analysts, but it is not an easy field to enter nor is there a straightforward path for gaining real-world experience to help you land a job. You cannot just show up one day at work, and say, “I’m no longer going to do what you hired me to [...]