Web Analytics World: Online Marketing & Analytics

Attribution Modeling

Adam Ware — Thu, 24 May 2012 07:00:12 PDT

Give Your Traffic Sources the Credit they Deserve with Simple Attribution Enhancements SwellPath is co-hosting a couple of local events (Web Analytics Wednesday and the new Portland Google Analytics User Group) coming up that I needed to prepare some material for. As I started researching potential topics for both, I kept coming back to the [...]

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Key Web Jobs Salaries

DG — Tue, 22 May 2012 06:00:45 PDT

Key Web Jobs UK Salaries [infographic] We all know that knowledge is one of the keys to successful negotiation so when you are planning your next career move, promotion, salary or bonus it pays to carry out some research. Have a look at these March 2012 average salaries – Whether you are a Web Designer [...]

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My Biggest Mistakes as an Internet Marketer

Mike Nierengarten — Thu, 17 May 2012 07:10:29 PDT

Avoiding mistakes in the evolving industry of internet marketing is near impossible, and I am not immune. I have outlined a few of my biggest mistakes to help you avoid a curious phone call from a client or an embarrassing slide in a monthly report. Make sure these misjudgments are not in your internet marketing repertoire. 1. I [...]

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Targeting Marketing

DG — Wed, 16 May 2012 02:45:00 PDT

Targeting and Marketing [Infographic] Let’s consider two simple words – “Targeting” and “Marketing” . Two words that are combined in conversation a million times a day and yet I wonder how often the combination really hits that “sweet spot” with advertisers and willing consumers joined in one seamless and easy connection? The guys at Wordstream [...]

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Video Marketing Engagement

DG — Tue, 15 May 2012 07:10:21 PDT

How to make Online Videos Engaging – Masterclass Series In the first of a series of short videos (just 90 seconds of rapid fire tips!) our featured blogger Andy Havard of Skeleton Productions gives a white board intro to making your online videos engaging. Like all things on the internet there are great examples as [...]

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The Internet Economy

DG — Fri, 11 May 2012 05:09:33 PDT

Internet connection – the key to economic growth? Many years ago, I visited Portugal on vacation and was pleasantly surprised to find that their banking and telephone networks were “state of the art” and further advanced than what I had experienced in many parts of the USA and UK. Why? … my friend who lives [...]

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Predictive Analytics World Conference

Angela Wilkinson — Thu, 10 May 2012 06:20:56 PDT

Predictive Analytics World, June 25-26, 2012 in Chicago - 15% Discount code for our Readers Want to: discover new ways to apply predictive analytics, learn what companies at the leading edge of predictive analytics are doing, meet colleagues faced with the same challenges, get to know the predictive analytics solution providers Predictive Analytics World in Chicago this June is [...]

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Link Building

DG — Tue, 08 May 2012 06:20:06 PDT

Link Building Tips VIDEO Remember the phrase “you can tell a man by the company he keeps” (and yes, it probably also applies to women)… well to me, effective link building is the search engine equivalent! Get this right and you should be rewarded , get it wrong and your site pages could well be [...]

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Global Advertising

Angela Wilkinson — Fri, 04 May 2012 06:15:45 PDT

Global Online Advertising Spending Statistics and Projection to 2015 [Infographic] This infographic from GO-Gulf.com illustrates the current advertising trends, internet Ad spending (by regions), global online Ad spending and growth (per year), online advertising market share and lots more. Online Ad spending represented approximately 13% of 2011′s total Ad spend, this is forecast to increase to [...]

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Increased E-Mail and Web Monitoring – a UK Patriot Act

Irene Bodle — Thu, 03 May 2012 06:00:20 PDT

According to the BBC and Guardian websites, a controversial new English law is expected to be announced in the Queen’s speech on the 9th of May. The proposed new law will allow the UK police and security services to access the Web and Internet phone traffic of all UK residents. This will include access to [...]

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