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    <title>How to Add Personalization Into Your Marketing Strategy</title> 
    <link>http://www.webascender.com/Blog/ID/853/How-to-Add-Personalization-Into-Your-Marketing-Strategy</link> 
    <description>&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img src=&quot;/Portals/0/Blog/personalized-marketing-strategy/personalized-marketing-strategy.png?ver=2017-03-24-120858-160&quot; alt=&quot;How to add personalization into your marketing strategy &quot; /&gt;&lt;/p&gt;
&lt;p&gt;When building an effective marketing campaign, personalization can &lt;a href=&quot;http://www.webascender.com/Blog/ID/826/categoryId/52/7-Ways-to-Improve-Website-Conversions#.WNVE3xIrJZg&quot; target=&quot;_blank&quot;&gt;help you improve conversions&lt;/a&gt;. Consumers are impacted by content constantly, so it&amp;rsquo;s important to break through the clutter. Using techniques that customize content for each potential lead and make them do minimal work will help you decrease your bounce rate and improve lead quality and conversions.&lt;/p&gt;
&lt;h2&gt;Here are 5 steps for adding personalization into your marketing strategy:&lt;/h2&gt;
&lt;h3&gt;1. Collect detailed customer data&lt;/h3&gt;
&lt;p&gt;The first step toward personalizing your marketing strategy is to cultivate customer data. Strategic bits of data can help you gain insights into what your ideal customer personas are and how they interact with your company. For example &lt;a href=&quot;http://www.webascender.com/Blog/ID/732/categoryId/52/What-Form-Fields-to-Include-on-Your-Landing-Page#.WNVFxxIrJZg&quot; target=&quot;_blank&quot;&gt;adding relevant questions to a basic form&lt;/a&gt;, like a newsletter sign up form, can give you insights on how that potential customer may be impacted by other content or offers on your website. Collecting data and tracking common behaviors of your ideal buyer personas can help you add personalization throughout your content more effectively.&lt;/p&gt;
&lt;h3&gt;2. Strategically segment email lists&lt;/h3&gt;
&lt;p&gt;The next step to adding personalization into your marketing strategy is to create unique email lists based on your data. Segmenting marketing emails and email flows based on a behavior can ensure that the content the lead is receiving actually fits their interests. For example if a lead filled out a form that indicated they were interested in a specific service that your company offers, you should send them emails with content that is specialized to that service including relevant blog posts and offers.&lt;/p&gt;
&lt;h3&gt;3. Personalize email marketing&lt;/h3&gt;
&lt;p&gt;One of the most seamless ways to initially introduce personalization into your marketing strategy is through your email content. Once you&amp;rsquo;ve segmented your email lists, you have an opportunity to write email content that is personalized down to interests, past website behavior and their information. Pulling tidbits of personalized content into an email using the information you&amp;rsquo;ve collected, like the person&amp;rsquo;s name and company name for example, is a basic way to add personalization to your email marketing efforts. However, generating a unique list of product interests based on their website behavior, or segmenting them into an email list that sends them a unique, customized piece of content will take your email personalization to the next level.&lt;/p&gt;
&lt;h3&gt;4. Pre-populate landing pages &amp;amp; forms&lt;/h3&gt;
&lt;p&gt;Another way to add personalization to your marketing strategy is through your &lt;a href=&quot;http://www.webascender.com/Blog/ID/799/categoryId/52/6-Essential-Elements-of-a-Landing-Page-That-Converts-Leads#.WNVE8hIrJZg&quot; target=&quot;_blank&quot;&gt;landing pages&lt;/a&gt;. First, creating strategic landing pages and forms for each of your buyer personas will make them more effective at influencing each group. From there you can personalize even further by setting up pre-population for the form on the page. This will lower your bounce rate and improve the number of submissions you receive because part of the work is already completed for them. The more personalized you make your landing pages, the &lt;a href=&quot;http://www.webascender.com/Blog/ID/810/categoryId/52/Marketing-Strategies-That-Generate-Qualified-Leads#.WNVE6hIrJZg&quot; target=&quot;_blank&quot;&gt;better chance that you&#39;ll get quality leads&lt;/a&gt; filling out your forms.&lt;/p&gt;
&lt;h3&gt;5. Create smart thank you pages&lt;/h3&gt;
&lt;p&gt;A final way to personalize your marketing is to create smart thank you pages. First, you can simply use the data you&amp;rsquo;ve collected on the previous form to populate the thank you page text. This will make the thank you page customized for each lead with their name, company name, and any other relevant information you&amp;rsquo;ve collected. Next you can add an interests section based on that buyer personas previous behavior on your website. For example if you sell products, show a list of products and product images you think they&amp;rsquo;d be interested in based on their behavior. If you&amp;rsquo;re simply sharing marketing content, and are a service-based business, this interest section could be other relevant content that might &lt;a href=&quot;http://www.webascender.com/Blog/ID/782/categoryId/52/How-to-Set-Up-Your-First-Lead-Nurturing-Campaign#.WNVFhxIrJZg&quot; target=&quot;_blank&quot;&gt;further nurture these leads&lt;/a&gt; into becoming customers.&lt;/p&gt;
&lt;hr /&gt;
&lt;p&gt;Using personalization techniques to &lt;a href=&quot;http://www.webascender.com/Blog/ID/733/categoryId/52/How-to-Create-Buyer-Personas#.WNVFyRIrJZg&quot; target=&quot;_blank&quot;&gt;strategically target different buyer personas&lt;/a&gt; will help make your marketing efforts more effective. Personalization is a necessary component of today&amp;rsquo;s marketing atmosphere, because consumers take a lot more effort to be influenced. Creating a marketing strategy where your potential customers are targeted with personalized content every step of the buyer&amp;rsquo;s journey will help you improve your conversions and get customers that are a better fit for your company.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;In what ways does your company personalize your marketing content? Let us know in the comments!&lt;/em&gt;&lt;/p&gt;</description> 
    <dc:creator>Kelsey Taber</dc:creator> 
    <pubDate>Fri, 24 Mar 2017 15:31:00 GMT</pubDate> 
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    <comments>http://www.webascender.com/Blog/ID/851/10-Google-Chrome-Extensions-For-Web-Designers#Comments</comments> 
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    <title>10 Google Chrome Extensions For Web Designers</title> 
    <link>http://www.webascender.com/Blog/ID/851/10-Google-Chrome-Extensions-For-Web-Designers</link> 
    <description>&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/10%20Extensions%20For%20Designers/10-Google-Chrome-Extensions-For-Web-Designers.jpg?ver=2017-03-14-162645-103&quot; alt=&quot;10 Google Chrome Extensions For Web Designers&quot; style=&quot;margin-bottom: 10px;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;First, lets quickly cover what an extension is. Extensions are plug-ins that extend the functionality of a web browser in some way. They can improve your browser experience by making tasks easier and quicker and many times, more enjoyable.&lt;/p&gt;
&lt;p&gt;So why am I only talking about &lt;a href=&quot;https://chrome.google.com/webstore/category/extensions&quot; target=&quot;_blank&quot;&gt;Google Chrome Extensions&lt;/a&gt;&amp;nbsp;in this blog post? Well, &lt;a href=&quot;https://www.google.com/chrome/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Google Chrome&lt;/a&gt; continues to lead the web browser pack, with a jaw-dropping &lt;a href=&quot;https://www.w3schools.com/browsers/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;74.1%&lt;/a&gt; of the market recorded in February of 2017. We can credit this to its snappy performance, minimalist but slick interface and it&amp;rsquo;s countless add-on and extensions.&amp;nbsp;&lt;span style=&quot;font-size: 15px; font-family: &#39;Open Sans&#39;, sans-serif;&quot;&gt;I use Google Chrome exclusively for work, unless i&#39;m browser testing of course. But throughout the years I continue to add newly discovered extensions to my browser toolbar.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;h2&gt;Here are 10 of my favorite Google Chrome Extensions for web designers:&lt;/h2&gt;
&lt;h3&gt;1. &lt;a href=&quot;https://chrome.google.com/webstore/detail/google-font-previewer-for/engndlnldodigdjamndkplafgmkkencc?hl=en&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Google Font Previewer&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;Google Font Previewer is a Google Chrome extension that lets you choose a font from the Google Font directory and preview how it would look in your current browser window. This is great for making a site-wide font change that&amp;rsquo;s temporary. Once you find one you like then you can go ahead and grab the new font from &lt;a href=&quot;https://fonts.google.com/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Google Fonts&lt;/a&gt; and make the permanent update in the CSS file.&amp;nbsp;&lt;/p&gt;
&lt;h3&gt;2. &lt;a href=&quot;https://chrome.google.com/webstore/detail/google-pagespeed-insights/edbkhhpodjkbgenodomhfoldapghpddk?hl=en&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Google Page Speed Insights&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 15px; font-family: &#39;Open Sans&#39;, sans-serif;&quot;&gt;Interested in learning about your page insight speed at a click of a button? This Google Chrome extension lets you quickly check the page speed score and also provides you with the link to a more detailed page speed report. This extension can help you dig deeper into your stats to help identify where updates may be needed on your website.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;3. &lt;a href=&quot;https://chrome.google.com/webstore/detail/power-thesaurus/hhnjkanigjoiglnlopahbbjdbfhkndjk?hl=en&quot; rel=&quot;nofollow&quot; target=&quot;_blank&quot;&gt;Power Thesaurus&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;Whether it&amp;rsquo;s writing an email, crafting a blog post or authoring web content. I&amp;rsquo;m constantly using a thesaurus to improve my vocabulary. So, instead of googling thesaurus and the word i&#39;d like to change, I just highlight the word I want to replace and Power Thesaurus gives me a list of synonyms and antonyms right within the same window. This Google Chrome extension saves me a ton of time on writing projects, helping me meet deadlines.&lt;/p&gt;
&lt;h3&gt;4. &lt;a href=&quot;https://chrome.google.com/webstore/detail/grammarly-for-chrome/kbfnbcaeplbcioakkpcpgfkobkghlhen/related?hl=en&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Grammarly&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;I am far from being an English major. My spelling is ok, and gets better each project and my punctuation is hit or miss. So this Google Chrome extension has really been a life-saver for me. Not only does it tell you when you need punctuation but it also spell-checks along the way. There have been so many times when I&amp;rsquo;m using an online tool that does not have built-in spell check, and Grammarly has saved me from publishing an error. The tool even sends you weekly insights about your writing. I feel better knowing that I now have a second set of eyes editing my emails, blogs posts, and website content.&amp;nbsp;&lt;/p&gt;
&lt;h3&gt;5. &lt;a href=&quot;https://chrome.google.com/webstore/detail/whatfont/jabopobgcpjmedljpbcaablpmlmfcogm &quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;What Font&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;The Google Chrome extension What Font tells you just that. Sure I could easily right click and inspect the page that the font is on, but sometimes the fonts are hidden deep down in multiple styles sheets. I use What Font in those instances or because it&amp;rsquo;s super simple. To use What Font you simply toggle the extension on and hover over text. Then a small tooltip will appear with the font name.&amp;nbsp;&lt;/p&gt;
&lt;h3&gt;6. &lt;a href=&quot;http://chrome.google.com/webstore/detail/full-page-screen-capture/fdpohaocaechififmbbbbbknoalclacl&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Full Page Screen Capture&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;Full-page screen capture is great Google Chrome extension for when you need to take a full-page screenshot of your current browser window. I use this almost every day for sending screenshots to clients, pulling screenshots into Photoshop to make &lt;a href=&quot;/Services/Web-Design&quot; target=&quot;_blank&quot;&gt;web design&lt;/a&gt; tweaks, placing screenshots into objects for &lt;a href=&quot;/Services/Internet-Marketing&quot; target=&quot;_blank&quot;&gt;internet marketing&lt;/a&gt; purposes and so much more.&amp;nbsp;&lt;/p&gt;
&lt;h3&gt;7. &lt;a href=&quot;https://chrome.google.com/webstore/detail/window-resizer/kkelicaakdanhinjdeammmilcgefonfh&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Window Resizer&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;Window resizer is particularly useful for &lt;a href=&quot;/Services/Web-Design&quot; target=&quot;_blank&quot;&gt;web designers&lt;/a&gt; and &lt;a href=&quot;/Services/Development&quot; target=&quot;_blank&quot;&gt;developers&lt;/a&gt; because this Google Chrome extension re-sizes the browser&#39;s window in order to emulate various resolutions. This plugin is essential for helping me find the exact breakpoints for my &lt;a href=&quot;/Blog/ID/512/Why-Your-Website-Needs-a-Responsive-Design&quot; target=&quot;_blank&quot;&gt;responsive design&lt;/a&gt;. Ensuring that your web design is seamlessly responsive continues to be important as new devices and device sizes are launched each year.&amp;nbsp;&lt;/p&gt;
&lt;h3&gt;8. &lt;a href=&quot;https://chrome.google.com/webstore/detail/colorzilla/bhlhnicpbhignbdhedgjhgdocnmhomnp/related&quot; rel=&quot;nofollow&quot; target=&quot;_blank&quot;&gt;ColorZilla&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;ColorZilla is an advanced eyedropper, color picker, and color analyzer. I typically use this Google Chrome extension when I&amp;rsquo;m trying to find a specific color within an image. It saves me so much time because I don&amp;rsquo;t have to save the image to my desktop and pull it open in Photoshop just to figure out the color. This extension is great for helping me create web design projects that coordinate perfectly with images i&#39;ve chosen.&lt;/p&gt;
&lt;h3&gt;9. &lt;a href=&quot;https://chrome.google.com/webstore/detail/dimensions/baocaagndhipibgklemoalmkljaimfdj&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Dimension&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;&lt;g class=&quot;gr_ gr_81 gr-alert gr_gramm gr_run_anim gr_inline_cards Grammar multiReplace&quot; id=&quot;81&quot; data-gr-id=&quot;81&quot;&gt;Dimension&lt;/g&gt; is a great Google Chrome Extension for quickly determining the dimensions of an object. This extension measures the dimensions from your mouse pointer from both up and down dimensions and left and right dimensions. Using this extension I can easily find dimensions of various objects and images throughout a website to ensure everything is consistent.&lt;/p&gt;
&lt;h3&gt;10. &lt;a href=&quot;https://chrome.google.com/webstore/detail/corporate-ipsum/lfmadckmfehehmdnmhaebniooenedcbb/related&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Corporate Ipsum&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;Need filler text for your web design project but want something better than Lorem Ipsum? Well, Corporate Ipsum is just that. Using this Google Chrome extension, you can quickly generate filler text and know exactly how many characters you are copying over. This is a great tool for creating more complete mockups that give a better idea about what your website design will look like once content is finished.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;hr /&gt;
&lt;span&gt;Google Chrome extensions are an essential part of my daily web design work. They help me be much more efficient and save me a ton of time.&lt;em&gt; Do you have a favorite Google Chrome Extension? Share it in the comments below!&lt;/em&gt;&lt;/span&gt;&lt;/p&gt;</description> 
    <dc:creator>Katie Klumb</dc:creator> 
    <pubDate>Thu, 16 Mar 2017 13:10:00 GMT</pubDate> 
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    <title>7 Helpful WooCommerce Extensions for WordPress</title> 
    <link>http://www.webascender.com/Blog/ID/852/7-Helpful-WooCommerce-Extensions-for-WordPress</link> 
    <description>&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img src=&quot;/Portals/0/Blog/woocommerce-extensions-for-wordpress/7-helpful-woocommerce-extensions-for-wordpress.png?ver=2017-03-13-152549-083&quot; alt=&quot;7 helpful woocommerce extensions for Wordpress&quot; style=&quot;width: 900px; height: 301px; vertical-align: middle; text-align: center;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;WooCommerce for &lt;a href=&quot;http://www.webascender.com/Blog/ID/845/2017-WordPress-Trends#.WMgQuBIrJZg&quot; target=&quot;_blank&quot;&gt;Wordpress&lt;/a&gt; makes it easy to set up your e-commerce site and start selling your products. Because it&amp;rsquo;s simple to implement, WooCommerce has become a favorite among developers. With so many installations, it&amp;rsquo;s no wonder WooCommerce has an abundance of add-ons that can help you customize your online store to match your exact needs. We&amp;rsquo;ve outlined a few our favorites we use when setting up an e-commerce site.&lt;/p&gt;
&lt;h2&gt;Here are 7 helpful WooCommerce extensions for WordPress&lt;/h2&gt;
&lt;h3&gt;1. &lt;a href=&quot;https://wordpress.org/plugins/post-expirator/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Post Expirator&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;Have a product that&amp;rsquo;s only available for a limited amount of time? Use the WooCommerce extension, Post Expirator, to automatically hide your product after a set time. You can save the product as a draft for future use or trash it altogether. This gives you the ability to keep up with product inventory and run product deals for fixed amounts of time.&amp;nbsp;&lt;/p&gt;
&lt;h3&gt;2. &lt;a href=&quot;https://woocommerce.com/products/smart-coupons/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Smart Coupons&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;This advanced WooCommerce extension will allow you to generate discount codes, create gift certificates, and even allow your customers to select the price of a gift certificate they&amp;rsquo;re purchasing. You can also set coupon codes for specific product or category. Using smart coupons you can run deals on multiple products at the same time, making your sales strategy seamless.&amp;nbsp;&lt;/p&gt;
&lt;h3&gt;3.&lt;a href=&quot;https://wordpress.org/plugins/productprint/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;WooCommerce ProductPrint&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;Have a comprehensive list of products, but want your customers to be able to review them offline? This simple WooCommerce extension will add a nice print button to your product page. This will give users the ability to quickly print your products to review further with a team.&amp;nbsp;&lt;/p&gt;
&lt;h3&gt;4. &lt;a href=&quot;https://codecanyon.net/item/back-in-stock-notifier-woocommerce-waitlist-pro/7054649&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;WooCommerce Back In Stock Notifier&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;If a product is out of stock, WooCommerce Back In Stock Notifier will allow users to submit their email and be notified when the product is available again. This WooCommerce extension is perfect for your top products that commonly go out of stock to create buzz around their restock, and increase sales.&amp;nbsp;&lt;/p&gt;
&lt;h3&gt;5. &lt;a href=&quot;https://woocommerce.com/products/advanced-notifications/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Advanced Notifications&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;Is your store run by multiple people? Use the advanced notifications to send product purchase notifications based on categories. This WooCommerce extension will allow your entire team to be involved in each purchase, making the sales and customer service process more seamless for everyone.&amp;nbsp;&lt;/p&gt;
&lt;h3&gt;6. &lt;a href=&quot;https://wordpress.org/plugins/post-types-order/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Post Types Order&lt;/a&gt;&amp;nbsp;&amp;amp;&amp;nbsp;&lt;a href=&quot;https://wordpress.org/plugins/taxonomy-terms-order/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Category Order + Taxonomy Terms Order&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;Change the order of your products or product categories with these two WooCommerce extensions. Customize your archive and store page to list products with the order that you set. This will allow you to customize what products appear where on your website, and allow you to run sales quickly and efficiently.&lt;/p&gt;
&lt;h3&gt;7. &lt;a href=&quot;https://woocommerce.com/products/product-add-ons/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Product Add-Ons&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;Give customers the option to include additional items for purchase and change the price based on their selection. You can also use this plugin to allow customers to input custom text and include an additional charge. This WooCommerce extension is perfect for products that allow for customization like t-shirts and engraved items.&lt;/p&gt;
&lt;hr /&gt;
&lt;p&gt;Offering your customers a solid shopping experience is easy thanks to WooCommerce and all of the additional plugins that go with it. It&#39;s easy to customize your shop to fit your exact needs and ensure your customers will get everything they need. Do you have a favorite WooCommerce plugin? Share it in the comments below!&lt;/p&gt;</description> 
    <dc:creator>Corrine Swartz</dc:creator> 
    <pubDate>Tue, 14 Mar 2017 14:10:00 GMT</pubDate> 
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    <title>[CSS Tutorial] How to Create Color-Changing Fonts, Borders and Backgrounds</title> 
    <link>http://www.webascender.com/Blog/ID/849/CSS-Tutorial-How-to-Create-Color-Changing-Fonts-Borders-and-Backgrounds</link> 
    <description><p style="text-align: center;"><img src="/Portals/0/Blog/color-changing-with-css/Css-to-add-color-changing-elements.png?ver=2017-03-10-120435-703" alt="How to create color-changing fonts, borders and backgrounds with css" style="text-align: center;" /></p>
<p>When building a website it's all in the details. Adding custom fonts, borders and backgrounds can create a cohesive look throughout the site. You can even take your customization a bit further by making these elements color-changing to fit your carefully thought-out color scheme. Making elements color-changing on your website is <a href="http://www.webascender.com/Blog/ID/846/categoryId/18/Powerful-CSS-Tools-for-Web-Designers-Developers#.WMLYkhIrJYk" target="_blank">surprisingly easy using CSS</a>. There are two main parts to creating a color changing element including <strong>the element you're applying the animation to</strong> and <strong>the @keyframes rule</strong>. This CSS tutorial will give you an overview on how to create color-changing elements throughout your website.</p>
<h2>Here's how to create color-changing fonts, borders and backgrounds using CSS:</h2>
<p>Let&rsquo;s say we want to apply the animation to a list of items, like so:</p>
<iframe style="width: 100%;" title="Color-Changing Pt1" src="//codepen.io/amandaklug/embed/YZPqer/?height=265&amp;theme-id=0&amp;default-tab=css,result&amp;embed-version=2" width="300" height="265" frameborder="no" scrolling="no" allowfullscreen="allowfullscreen">See the Pen &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;a href="http://codepen.io/amandaklug/pen/YZPqer/"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Color-Changing Pt1&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/a&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; by Amanda Klug (&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;a href="http://codepen.io/amandaklug"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;@amandaklug&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/a&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;) on &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;a href="http://codepen.io"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;CodePen&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/a&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;.
</iframe>
<p>In this example we're going to be applying&nbsp;a different type of animation to each &lt;li&gt; element: the font color, border color, and background color. We'll need to create a different animation for each.</p>
<iframe style="width: 100%;" title="Color-Changing Pt2" src="//codepen.io/amandaklug/embed/GWgZXG/?height=265&amp;theme-id=0&amp;default-tab=css,result&amp;embed-version=2" width="300" height="265" frameborder="no" scrolling="no" allowfullscreen="allowfullscreen">See the Pen &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;a href="http://codepen.io/amandaklug/pen/GWgZXG/"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Color-Changing Pt2&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/a&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; by Amanda Klug (&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;a href="http://codepen.io/amandaklug"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;@amandaklug&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/a&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;) on &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;a href="http://codepen.io"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;CodePen&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/a&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;.
</iframe>
<p>Let's break that down.</p>
<ol>
    <li>
    <p>First, we gave the animation a <strong>name&nbsp;</strong>(Font, Border, Background, whatever you want to call it. It can be anything!).</p>
    </li>
    <li>
    <p>Then we gave the animation a <strong>duration</strong>, in this case 15 seconds. This is how long it will take the animation to go from start to finish.</p>
    </li>
    <li>
    <p>Next, we've specified a number of <strong>iterations</strong>, the number of times we want the animation to play (in this case, infinite).</p>
    </li>
    <li>
    <p>Last, we gave a <strong>direction, </strong>which can be either alternate or reverse.&nbsp;This determines in what order the animation plays.</p>
    </li>
</ol>
<h3>Adding colors to elements using CSS</h3>
<p>Let's make our @keyframes rule for the first &lt;li&gt; element.</p>
<iframe style="width: 100%;" title="Color-Changing Pt3" src="//codepen.io/amandaklug/embed/XMJdvN/?height=265&amp;theme-id=0&amp;default-tab=css,result&amp;embed-version=2" width="300" height="265" frameborder="no" scrolling="no" allowfullscreen="allowfullscreen">See the Pen &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;a href="http://codepen.io/amandaklug/pen/XMJdvN/"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Color-Changing Pt3&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/a&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; by Amanda Klug (&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;a href="http://codepen.io/amandaklug"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;@amandaklug&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/a&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;) on &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;a href="http://codepen.io"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;CodePen&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/a&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;.
</iframe>
<p>Awesome, right? Let's go through&nbsp;the different parts.</p>
<ol>
    <li>
    <p><strong>@webkit-keyframes Font</strong> - Here, "Font" is what we named our animation earlier.</p>
    </li>
    <li>
    <p><strong>Percentages and colors&nbsp;</strong>- These determine what state the animation will be in at at certain times. At 0% (the beginning), the font color will be the&nbsp;color crimson. It will then shift to orange at 20%, then goldenrod at 40%, and so on. The percentages can increase by any interval, I just happened to choose 20%.</p>
    </li>
</ol>
<h3>Creating color-changing elements with CSS</h3>
<p>Now for the other two. The only things we need to change are the animation names and the CSS styles.</p>
<iframe style="width: 100%;" title="Color-Changing Font, Borders, &amp; More" src="//codepen.io/amandaklug/embed/ZLZJJL/?height=307&amp;theme-id=0&amp;default-tab=css,result&amp;embed-version=2" width="300" height="307" frameborder="no" scrolling="no" allowfullscreen="allowfullscreen">See the Pen &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;a href="http://codepen.io/amandaklug/pen/ZLZJJL/"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Color-Changing Font, Borders, &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp; More&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/a&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; by Amanda Klug (&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;a href="http://codepen.io/amandaklug"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;@amandaklug&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/a&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;) on &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;a href="http://codepen.io"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;CodePen&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/a&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;.
</iframe>
<p>And that's it! Now you can add a bit of pizazz and have color-changing elements on your website! There are a ton of other cool <a href="https://www.w3schools.com/css/css3_animations.asp" target="_blank" rel="nofollow">things you can do with animations</a>, too that can really give your website dimension. However, make sure you pick and choose what animations will have the greatest impact on the design of your website so that you don't clutter your content. <em>What are some of your favorite CSS animations to use in your web design?&nbsp;</em></p></description> 
    <dc:creator>Amanda</dc:creator> 
    <pubDate>Fri, 10 Mar 2017 20:44:00 GMT</pubDate> 
    <guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:849</guid> 
    
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    <comments>http://www.webascender.com/Blog/ID/850/Crucial-Steps-When-Upgrading-an-Application-From-Rails-3-to-Rails-4#Comments</comments> 
    <slash:comments>0</slash:comments> 
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    <title>Crucial Steps When Upgrading an Application From Rails 3 to Rails 4</title> 
    <link>http://www.webascender.com/Blog/ID/850/Crucial-Steps-When-Upgrading-an-Application-From-Rails-3-to-Rails-4</link> 
    <description>&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img src=&quot;/Portals/0/Blog/Rails-3-to-Rails-4/Crucial%20Steps%20for%20Upgrading%20From%20Rails%203%20to%20Rails%204.png?ver=2017-03-08-143135-423&quot; alt=&quot;Crucial steps when upgrading an application from rails 3 to rails 4&quot; style=&quot;width: 900px; height: 300px; text-align: center;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;The web ecosystem changes incredibly rapidly, especially with regards to essential security. Staying current on updates for web applications is therefore incredibly important. Nevertheless, it can be very easy to fall behind on updates especially for stable production applications. In Rails, upgrading to a new major version is a difficult, time consuming process. Developers are reluctant to begin this process for fear of introducing breaking changes into an otherwise functioning application. Clients also find it difficult to justify the budget on something that adds no new functionality and seemingly little additional value.&lt;/p&gt;
&lt;h2&gt;Here are steps to take when upgrading your application from Rails 3 to Rails 4:&lt;/h2&gt;
&lt;p&gt;With the release of Rails 5.0 in June 2016, official support for Rails 3.2 ended. This means that Rails 3 no longer receives updates for bug fixes or critical security issues. At Web Ascender we recently completed the process of upgrading a medium to large project from Rails 3.2 to Rails 4.2. This project comes in at approximately 150k lines of code, includes about 75 gems and has about 1000 active users. In this post we&amp;rsquo;ll look in depth at the process of upgrading a project from Rails 3 to 4. We&amp;rsquo;ll discuss helpful strategies and point out some particularly difficult bugs and problems we encountered.&lt;/p&gt;
&lt;h2&gt;Before you begin the upgrading process&lt;/h2&gt;
&lt;p&gt;First, without a comprehensive test suite, I would argue that upgrading a medium to large project across a major version change of Rails is impossible. As a rough estimate, your tests should have at least 50% total coverage and you should strive for as close to 100% as possible. Your tests should operate at all levels throughout your application from unit tests to full feature and integration tests.&lt;/p&gt;
&lt;p&gt;You&#39;ll also want to start a new git branch. Upgrading Rails is a lengthy process that will most likely introduce changes across your entire application. You will want to keep your other working branches clean and open. Finish the upgrade path entirely and spend the necessary time on testing and QA before merging anything back into your main branches.&lt;/p&gt;
&lt;p&gt;Keep in mind this guide assumes you are using a ruby version manager (rbenv or rvm) and bundler for your gems.&lt;/p&gt;
&lt;p&gt;Finally, in this guide we will be starting at Rails 3.2.22. If you are on an earlier version of Rails 3 you can use the same general methodology described in this post to first upgrade to Rails 3.2.22.&lt;/p&gt;
&lt;h2&gt;The Rails 3 to Rails 4 Upgrade Process&lt;/h2&gt;
&lt;p&gt;Rails maintains a helpful upgrade guide. You should use this and upgrade according to the path laid out in the guide. We will upgrade as recommended first from 3.2 to 4.0, next from 4.0 to 4.1 and finally from 4.1 to 4.2. Before starting on Rails upgrades I recommend you first upgrade to a modern version of ruby. For Rails 4.2 you should be using ruby 2.3.3. If you are on Rails 3 you are most likely using ruby 1.9 or 2.0. Start by upgrading your project&amp;rsquo;s ruby version first.&lt;/p&gt;
&lt;h3&gt;The complete upgrade path is as follows assuming you are currently on ruby 1.9&lt;/h3&gt;
&lt;p&gt;
Ruby 1.9 -&amp;gt; Ruby 2.0&amp;nbsp;&lt;br /&gt;
Ruby 2.0 -&amp;gt; Ruby 2.1&amp;nbsp;&lt;br /&gt;
Ruby 2.1 -&amp;gt; Ruby 2.2&amp;nbsp;&lt;br /&gt;
Ruby 2.2 -&amp;gt; Ruby 2.3&amp;nbsp;&lt;br /&gt;
Rails 3.2.22 -&amp;gt; Rails 4.0.13&amp;nbsp;&lt;br /&gt;
Rails 4.0.13 -&amp;gt; Rails 4.1.16&amp;nbsp;&lt;br /&gt;
Rails 4.1.16 -&amp;gt; Rails 4.2.7.1&lt;/p&gt;
&lt;h3&gt;For each individual upgrade we go through the following steps&lt;/h3&gt;
&lt;h4&gt;1. Read through either the relevent section of the Rails upgrade guide or the Ruby version release notes. Make the suggested changes.&lt;/h4&gt;
&lt;p&gt;From this point on you are committed to the upgrade, your application will be broken until you complete all of the steps for this upgrade.&lt;/p&gt;
&lt;h4&gt;2. Upgrade your Rails/Ruby version and get your gemfile to successfully bundle.&lt;/h4&gt;
&lt;p&gt;Either update your ruby version file (rbenv) or set your Rails gem to the next target version. Remove the version number on all of your other gems except those you are certain need to be locked. If for example you are using MySQL, the mysql2 gem should stay locked to version 0.3.18 due to a Rails 4.x.x compatability issue. I also found it helpful to keep the &amp;lsquo;json&amp;rsquo; gem locked to version 1.8.6.&lt;/p&gt;
&lt;p&gt;Run the bundle command and let bundler attempt to resolve gem versions and compatibility.&lt;/p&gt;
&lt;p&gt;Your gemfile will probably not bundle successfully on the first try. Lock specific gem versions to resolve compatibility issues where necessary. For more obscure errors you will probably need to go hunting through the stack trace. In very extreme cases you may find that a gem needs to be removed or replaced.&lt;/p&gt;
&lt;h4&gt;3. Get your local server to start.&lt;/h4&gt;
&lt;p&gt;This is where you will see lower level failures such as load errors, dependency errors etc. You may see issues with the more fundamental rails classes like active support. You may run into more gem compatibility issues here as well. Use the error prompts and stack traces to resolve problems as they arise.&lt;/p&gt;
&lt;h4&gt;4. Get your test suite to run&lt;/h4&gt;
&lt;p&gt;Before getting your test suite to pass, the next step is to get your test suite to run. This involves the ruby interpreter going through your code. At this step you will see fundamental ruby syntax errors, no method errors and other similar problems.&lt;/p&gt;
&lt;h4&gt;5. Get your test suite to pass&lt;/h4&gt;
&lt;p&gt;Next get all of your tests to pass. This is where you will see errors arising from changes to Rails syntax, logic and methods. At this point you may start to see subtle bugs that result in changed data/output in addition to hard errors and crashes.&lt;/p&gt;
&lt;h4&gt;6. Address all deprecation warnings&lt;/h4&gt;
&lt;p&gt;Once your test suite is passing address all deprecation warnings returned by Rails and any of your project gems.&lt;/p&gt;
&lt;p&gt;After completing these steps, you have completed one upgrade and your project is back to a mostly stable state. When ready, move onto the next upgrade and repeat the above steps.&lt;/p&gt;
&lt;h2&gt;Completing the Rails 3 to Rails 4 upgrade process with QA and testing&lt;/h2&gt;
&lt;p&gt;Eventually you will make it to Rails 4.2.7.1. The next step is comprehensive testing and QA. Depending on how confident you are with your test suite, for a production application you should ideally go through your project and manually test every piece of functionality. Try to hit every action and every controller if possible. Try to test together with a coworker if possible. Pay special attention to larger gems such as paperclip and devise.&lt;/p&gt;
&lt;p&gt;When you are satisfied with your testing deploy your upgrade to an environment that is set up to match what you have on production. Make sure your deployment is successful and give your application one more quick test to look for any obvious problems. Finally, deploy the upgrade to your production environment. Make sure you have some sort of exception monitoring in place and be prepared to keep a closer eye on your project and your users for the next few days.&lt;/p&gt;
&lt;h2&gt;Issues, errors, hints and warnings encountered during the Rails 3 to Rails 4 upgrade&lt;/h2&gt;
&lt;p&gt;There are many changes and notices listed on the Rails upgrade guide. You should read through and address each one. In this section we will look at which of these changes had the largest impact on our application and provide some additional details. We will also examine a few other issues we ran into that were not listed in the official guide.&lt;/p&gt;
&lt;h3&gt;Strong parameters and mass assignment security&lt;/h3&gt;
&lt;p&gt;Rails 4 introduced strong parameters which replaced the old attr_protected and attr_accessible methods for mass assignment security. There are two options available to address this.&lt;/p&gt;
&lt;p style=&quot;margin-left: 40px;&quot;&gt;1. Remove all such methods from your models and write the equivalent strong param methods in the corresponding controllers.&lt;/p&gt;
&lt;p style=&quot;margin-left: 40px;&quot;&gt;2. Use the protected_attributes gem to keep the old methods.&lt;/p&gt;
&lt;p&gt;The second option is definitely faster but there are two things to be aware of. First, the protected_attributes gem is no longer supported so eventually we will need to go through option 1 anyway. You might be better off just getting it done now. Also be aware that the protected_attributes gem adds mass assignment security to every model in your application. This includes classes and models from your other gems as well. In some cases you may start seeing errors related to mass assignment. In this case the simplest approach is probably to just open up the ruby class and add the necessary attr_protected or attr_accessible method.&lt;/p&gt;
&lt;ul&gt;
    &lt;li&gt;
    &lt;p&gt;We encountered this issue with ActiveRecord::SessionStore and solved it by adding the following line to our application.rb file.&lt;/p&gt;
    &lt;/li&gt;
&lt;/ul&gt;
&lt;p style=&quot;margin-left: 40px;&quot;&gt;&lt;em&gt;ActiveRecord::SessionStore::Session.attr_accessible :data, :session_id&lt;/em&gt;&lt;/p&gt;
&lt;ul&gt;
    &lt;li&gt;
    &lt;p&gt;Includes can no longer be used as an intrinsic left-join. You need to use references for query conditions on associations.&lt;/p&gt;
    &lt;/li&gt;
&lt;/ul&gt;
&lt;p style=&quot;margin-left: 40px;&quot;&gt;This will no longer work...&lt;/p&gt;
&lt;p style=&quot;margin-left: 40px;&quot;&gt;&lt;em&gt;User.includes(:posts).where(&amp;ldquo;posts.name = &amp;lsquo;foo&amp;rsquo;&amp;rdquo;)&lt;/em&gt;&lt;/p&gt;
&lt;p style=&quot;margin-left: 40px;&quot;&gt;Change the above query as follows...&lt;/p&gt;
&lt;p style=&quot;margin-left: 40px;&quot;&gt;&lt;em&gt;User.includes(:posts).where(&amp;ldquo;posts.name = &amp;lsquo;foo&amp;rsquo;&amp;rdquo;).references(:posts)&lt;/em&gt;&lt;/p&gt;
&lt;ul&gt;
    &lt;li&gt;
    &lt;p&gt;The syntax for scopes has changed. Scopes must be given a callable object (proc/lambda). The default_scope method now accepts a block.&lt;/p&gt;
    &lt;/li&gt;
&lt;/ul&gt;
&lt;p style=&quot;margin-left: 40px;&quot;&gt;&lt;em&gt;scope :active, where(status: &amp;lsquo;active&amp;rsquo;)&lt;br /&gt;
scope :active, -&amp;gt; {where(status: &amp;lsquo;active&amp;rsquo;)}&lt;/em&gt;&lt;/p&gt;
&lt;p style=&quot;margin-left: 40px;&quot;&gt;&lt;em&gt;default_scope order(:name)&lt;br /&gt;
default_scope {order(:name)}&lt;/em&gt;&lt;/p&gt;
&lt;ul&gt;
    &lt;li&gt;
    &lt;p&gt;Many finder methods have been removed such as find_all_by and find_last_by etc.&lt;/p&gt;
    &lt;/li&gt;
&lt;/ul&gt;
&lt;h3&gt;Assets and the asset pipeline&lt;/h3&gt;
&lt;p&gt;The assets group has been removed from the gemfile, you can simply move these gems and delete the assets group. Assets are no longer compiled from the lib and vendor folder. Move all assets into the assets folder.&lt;/p&gt;
&lt;p&gt;Older gems and assets from the time of Rails 3 tended to use less. The newest versions of sprockets/railties are built for sass and will probably have issues with gems and assets using less. An example are the less-rails and twitter-bootstrap-rails gems used to compile the bootstrap 2 assets. The easiest approach is most likely to just remove all less gems and simply include the minified css assets you need directly in your project and &amp;lsquo;require&amp;rsquo; them into your application.css file.&lt;/p&gt;
&lt;ul&gt;
    &lt;li&gt;
    &lt;p&gt;therubyracer gem was used often in Rails 3 to embed the V8 javascript runtime for the rails asset pipeline. It has a lot of dependencies and can easily conflict with other gems and system level configurations. You can simply remove this gem and install node on your system. Rails will then use node as the javascript runtime. Remember to make sure node is also installed on your production servers if you are going to take this approach.&lt;/p&gt;
    &lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
    &lt;li&gt;
    &lt;p&gt;The default join table naming convention for the has_and_belongs_to_many association has changed. You should specify the table name explicitly using the join_table option.&lt;/p&gt;
    &lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
    &lt;li&gt;
    &lt;p&gt;There were many changes to the default conventions and helper functions available in config/routes.rb. When your routes aren&amp;rsquo;t generating the way you want, use the match function with the via: and as: options. You may end up with a few more lines of code but you should always be able to use the match function to generate routes exactly as intended. Here&amp;rsquo;s an example of how we re-wrote our dashboard routes to resolve a route naming conflict error.&lt;/p&gt;
    &lt;/li&gt;
&lt;/ul&gt;
&lt;p style=&quot;margin-left: 40px;&quot;&gt;&lt;em&gt;match &amp;ldquo;/dashboard&amp;rdquo; =&amp;gt; &amp;ldquo;dashboard#index&amp;rdquo;, via: [:get, :post], as: &amp;ldquo;dashboard_index&amp;rdquo;&lt;/em&gt;&lt;/p&gt;
&lt;ul&gt;
    &lt;li&gt;
    &lt;p&gt;The paperclip gem added new required validations. All attachments are required to include both of the following...&lt;/p&gt;
    &lt;/li&gt;
&lt;/ul&gt;
&lt;p style=&quot;margin-left: 40px;&quot;&gt;&lt;em&gt;validates_attachment_content_type&lt;br /&gt;
validates_attachment_file_name&lt;/em&gt;&lt;/p&gt;
&lt;p style=&quot;margin-left: 40px;&quot;&gt;Or you can disable validations using...&lt;/p&gt;
&lt;p style=&quot;margin-left: 40px;&quot;&gt;&lt;em&gt;do_not_validate_attachment_file_type&lt;/em&gt;&lt;/p&gt;
&lt;ul&gt;
    &lt;li&gt;
    &lt;p&gt;Token authentication was removed from devise. &lt;a href=&quot;http://www.webascender.com/Blog/ID/798/categoryId/54/Securing-Your-Rails-Login-With-Devise#.WMA8lxIrJZg&quot; target=&quot;_blank&quot;&gt;If you are using devise token authentication&lt;/a&gt; as part of a mobile api you will need to either rewrite your own token authentication functionality or use a new gem.&lt;/p&gt;
    &lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;Final thoughts&lt;/h2&gt;
&lt;p&gt;Upgrading a large project to a new version of rails can be difficult and time consuming. You will most likely encounter a wide variety of strange, interesting and esoteric errors. Be patient, take breaks where necessary, utilize coworkers and online resources and allow yourself some momentary celebration at each completed step. Address each error and deprecation one at a time and eventually you will make it to Rails 4.2.7.1.&lt;/p&gt;</description> 
    <dc:creator>John Stemler</dc:creator> 
    <pubDate>Wed, 08 Mar 2017 15:00:00 GMT</pubDate> 
    <guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:850</guid> 
    
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    <comments>http://www.webascender.com/Blog/ID/847/18-Helpful-Online-Tools-For-Web-Designers#Comments</comments> 
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    <title>18 Helpful Online Tools For Web Designers</title> 
    <link>http://www.webascender.com/Blog/ID/847/18-Helpful-Online-Tools-For-Web-Designers</link> 
    <description>&lt;p&gt;Every designer has a toolbox full of tried and tested design tools that play an essential role in our work. Of course we are big fans of going back to the basics using pencil and paper to jot down our ideas. But many times new apps and resources help us get those creative juices flowing and simply speed up the way we work. There are a plethora of helpful online tools for web designers available today, but not all are created equal.&lt;/p&gt;
&lt;h2&gt;Here are 18 premium online tools for web designers:&lt;/h2&gt;
&lt;h3&gt;Photo Tools for web designers&lt;/h3&gt;
&lt;p&gt;
Photos on a website are an absolute must. Not only do they create visual interest but they can tell a story without words, pull on emotions, and help visitors relate to your content. Having photos in general is important, but what&amp;rsquo;s even more important is choosing quality photos. Although I highly recommend hiring a professional to take photos of your business, I&amp;rsquo;m also a huge fan of some of the free and premium photo tools out there. Choosing photos that aren&#39;t cheesy or posed, but feel natural and have an artistic touch will have a greater impact on your website. Below are my 5 go to sites for  photos and photo editing tools for web designers. &lt;/p&gt;
&lt;h3&gt;1. &lt;a href=&quot;https://www.pexels.com/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Pexels&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/2017%20online%20tools/pexels.jpg&quot; alt=&quot;Pexels tools for web designers&quot; style=&quot;width: 100%; height: 49%; margin-bottom: 10px; border: 1px solid #dddddd;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;Pexels adds at least 30 new photos every week that are completely free and can be used on any project, even commercial without permission from the photographer. Pexels even has a nice search feature to help you narrow down your desired photo category. Learn more about other &lt;a href=&quot;/Blog/ID/618/5-Free-Stock-Photography-Sites-for-Commercial-Personal-Use&quot; target=&quot;_blank&quot;&gt;free stock photography websites&lt;/a&gt;. &lt;/p&gt;
&lt;h3&gt;
2.  &lt;a href=&quot;http://www.istockphoto.com/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;iStock&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/2017%20online%20tools/istock.jpg&quot; alt=&quot;istock tools for web designers&quot; style=&quot;width: 100%; height: 49%; margin-bottom: 10px;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;iStock has really stepped up their photograph library. I&#39;m able to find more and more candid and artistic photos each time I search through their library. They still have cheesy posed photos here and there but the selection has definitely improved. The only downfall is that these photos are going to cost you anywhere from $11-$33 each. But it&#39;s well worth it if you select the right photos for your web design project. &lt;/p&gt;
&lt;h3&gt;
3.  &lt;a href=&quot;http://www.fotor.com/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Fotor&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;&lt;img alt=&quot;Fotor tools for web designers&quot; src=&quot;/Portals/0/Blog/2017%20online%20tools/fotor.jpg?ver=2017-02-17-152023-530&quot; style=&quot;width: 100%; height: 53%; margin-bottom: 10px;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;Even though Photoshop is the industry standard when it comes to photo enhancement, we found a great alternative online tool for web designers that offers similar editing capabilities. &lt;a href=&quot;http://www.webascender.com/Blog/ID/648/How-to-Edit-Your-Business-Photos-for-Free-With-Foto&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Fotor&lt;/a&gt; is a fairly new service that began in 2012 and provides professional-level photo editing.  It&amp;rsquo;s also available as an app so you can edit photos right on your phone.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;
&lt;/p&gt;
&lt;h3&gt;4.  &lt;a href=&quot;https://placeit.net/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Place It&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/2017%20online%20tools/placeit.jpg&quot; alt=&quot;place it tools for web designers&quot; style=&quot;width: 100%; height: 41%; margin-bottom: 10px;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;PlaceIt is great tool for web designers for creating high quality, instant product mockups for marketing. All you have to do is give them a screenshot of your product or a url and they will generate an image within an iPhone, macbook, or other devise. You can even choose from a wide variety of themes, including work, home and social environments. This tool is a paid but affordable service and is perfect for those who don&#39;t have access to photoshop or just don&#39;t have the time to create product mockups. &lt;/p&gt;
&lt;hr /&gt;
&lt;h3&gt;Font Tools For Web Designers&lt;/h3&gt;
&lt;p&gt;There was a time not too long ago where web designers only had a few web friendly fonts to choose from. Thankfully that is no longer the case. With services like Google Fonts and Font Squirrel we are now able to showcase our creativity even more than before. Here are 4 font tools for web designers that I couldn&#39;t live without.&lt;/p&gt;
&lt;h3&gt;1. &lt;a href=&quot;http://fontpair.co/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Font Pair&lt;/a&gt;&lt;/h3&gt;
&lt;h3&gt;&lt;img src=&quot;/Portals/0/Blog/2017%20online%20tools/font-pair.jpg&quot; alt=&quot;Font Pair tools for web designers&quot; style=&quot;width: 100%; height: 36%; margin-bottom: 10px; border: 1px solid #dddddd;&quot; /&gt;&lt;/h3&gt;
&lt;p&gt;Font pair is one of my favorite online font tools because it allows you to see exactly how the font will render on the web and you can view a variety of different Google Font pairings. It also allows you to filter based on Sans-Serif/Serif, Serif/Sans-Serif, Sans-Serif/Sans-Serif, Cursive/Sans-Serif, Cursive/Serif, and  Serif/Serif. Even better, you can click and start typing anywhere within the text and header areas to see how your content will look. It&#39;s pretty much a play ground for web designers and font admirers. &lt;/p&gt;
&lt;h3&gt;2. &lt;a href=&quot;https://fonts.google.com/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Google Fonts&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/2017%20online%20tools/google-fonts.jpg&quot; alt=&quot;Google Fonts tools for web designers&quot; style=&quot;width: 100%; height: 40%; margin-bottom: 10px; border: 1px solid #dddddd;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;I&#39;ve been using google fonts for many years now and it&#39;s still my number one go-to online font library for web design projects. Not only do they have hundreds of different fonts to choose from but they are always adding more. Google fonts load fast, render well, and typically have lots of font weights and styles to choose from. &lt;/p&gt;
&lt;h3&gt;3. &lt;a href=&quot;https://www.fontsquirrel.com/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Font Squirrel &lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/2017%20online%20tools/font-squirrel.jpg&quot; alt=&quot;Font-squirrel tools for web designers &quot; style=&quot;margin-bottom: 10px; border: 1px solid #dddddd;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;Font Squirrel offers free handpicked, high quality fonts for commercial use. Plus they also have a free font generator tool and a free font identifier tool. These features come in handy when you&#39;re trying to match up a clients old logo with something that is the same or very similar. &lt;/p&gt;
&lt;h3&gt;4. &lt;a href=&quot;http://www.chengyinliu.com/whatfont.html&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;WhatFont&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/2017%20online%20tools/what-font.jpg&quot; alt=&quot;What Font tools for web designers&quot; style=&quot;margin-bottom: 10px; border: 1px solid #dddddd;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;Looking for a font but don&#39;t want to pull out the inspector? Then you should definitely add WhatFont to your browser extension list. This extension will show you font information simply by hovering over the text. All you have to do is toggle the extension on to view the font and then turn it back off when you&#39;re done. &lt;/p&gt;
&lt;hr /&gt;
&lt;h3&gt;Color Tools For Web Designers&lt;/h3&gt;
&lt;p&gt;Some of my favorite web design projects require rebranding a company or improving their outdated color scheme. And sure I could whip open my Photoshop and go crazy with the color picker. But many times I prefer to use an online tool to help me choose a harmonious color scheme. Below are my 3 favorite tools for web designers to generate beautiful and effective color schemes. For a full list visit: &lt;a href=&quot;http://www.webascender.com/Blog/ID/691/Understanding-Color-Schemes-Choosing-Colors-for-Your-Website&quot;&gt;Understanding Color Schemes &amp;amp; Choosing Colors for Your Website&lt;/a&gt;. &lt;/p&gt;
&lt;h3&gt;1. &lt;a href=&quot;https://color.adobe.com&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Adobe Color CC&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/2017%20online%20tools/adobe-color-cc.jpg?ver=2017-02-17-145908-907&quot; alt=&quot;Adobe Color CC tools for web designers&quot; style=&quot;width: 100%; height: 40%; margin-bottom: 10px;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;Adobe Color CC, also known as Adobe Kuler, has many nice features for web designers. You can choose to browse through already created color schemes by sorting through themes or searching keywords. You can also generate your own color scheme by using the color wheel. This is great if you have a color in mind and you&#39;re looking for complementary colors or other color rules.&lt;/p&gt;
&lt;p&gt;
&lt;/p&gt;
&lt;h3&gt;2. &lt;a href=&quot;https://coolors.co/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Coolors&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/2017%20online%20tools/coolors.jpg?ver=2017-02-17-151133-857&quot; alt=&quot;Coolors tools for web designers&quot; style=&quot;width: 100%; height: 42%; margin-bottom: 10px;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;
Coolors is a super easy and fast color scheme generator. The generator loads 5 harmonious colors to create a new color scheme. If you don&amp;rsquo;t like what it comes up with then just hit the space bar and fly through endless color possibilities.&lt;/p&gt;
&lt;p&gt;
&lt;/p&gt;
&lt;h3&gt;3. &lt;a href=&quot;https://flatuicolors.com/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Flat UI Colors&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/2017%20online%20tools/flat-ui.jpg?ver=2017-02-17-151133-763&quot; alt=&quot;Flat UI tools for web designers&quot; style=&quot;width: 100%; height: 41%; margin-bottom: 10px;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;
With Flat UI still being one of the most popular trends, this website will ensure that you&amp;rsquo;re selecting the most popular Fat UI colors. You&amp;rsquo;ll have to be a bit more careful about what colors you pair together for your web design project. However, most of these colors look great together anyways!&lt;/p&gt;
&lt;hr /&gt;
&lt;h3&gt;Inspiration Tools For Web Designers&lt;/h3&gt;
&lt;p&gt;There are a lot of online tools to help designers get out of a rut, get inspired, or simply improve their game. But finding the right go-to inspirational sites can sometime be a challenge. So I&#39;ve put together a list of my favorite inspiration tools for web designers to help you get your creative juices flowing. Looking for more like this? View &lt;a href=&quot;http://www.webascender.com/Blog/ID/519/5-Best-Websites-for-Design-Inspiration&quot;&gt;Best Websites For Design Inspiration&lt;/a&gt;. &lt;/p&gt;
&lt;h3&gt;
1.  &lt;a href=&quot;https://dribbble.com&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Dribbble&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/2017%20online%20tools/dribbble.jpg?ver=2017-02-17-153338-140&quot; alt=&quot;dribbble tools for web designers&quot; style=&quot;width: 100%; height: 43%; margin-bottom: 10px;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;Dribbble is considered the &quot;show and tell&quot; for designers, creators and developers. Not only is this tool great for gathering inspiration and browsing current trends, but you can also connect with some pretty hip designers around the globe. Dribbble is a great tool for web designers for quick visual inspiration for their next project.&lt;/p&gt;
&lt;h3&gt;
2.  &lt;a href=&quot;https://designshack.net/gallery&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Design Shack&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/2017%20online%20tools/design-shack.jpg?ver=2017-02-17-153537-907&quot; alt=&quot;design shack tools for web designers&quot; style=&quot;width: 100%; height: 47%; margin-bottom: 10px;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;With Design Shack you can sort projects by type, including print, web, branding or by color, with over 50+ colors to get inspired by.  The color tool is great for determining color pairing because you can see how the colors work together in a finished project. The gallery is not the only cool feature on design shack. They also post articles quite frequently on topics that would interest most designers.&lt;/p&gt;
&lt;h3&gt;3.  &lt;a href=&quot;http://www.webdesign-inspiration.com/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Web Design Inspiration&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/2017%20online%20tools/web-design-inspiration.jpg?ver=2017-02-17-153338-280&quot; alt=&quot;Web Design Inspiration tools for web designers&quot; style=&quot;width: 100%; height: 48%; margin-bottom: 10px; border: 1px solid #dddddd;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;I like Web Design Inspiration for getting my creative juices flowing because they try to publish different styles, feels and looks from various places. It&#39;s a great tool for web designers who are trying to think outside of the box because not everything shown is from top industries. Instead they focus on what looks good no matter what the company or business is. &lt;/p&gt;
&lt;h3&gt;4.  &lt;a href=&quot;http://www.fromupnorth.com/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;From Up North&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/2017%20online%20tools/from-up-north-1.jpg&quot; alt=&quot;From Up North tools for web designers&quot; style=&quot;margin-bottom: 10px; border: 1px solid #dddddd;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;From Up North is an online magazine that collects the best and latest news from the creative industry. They share inspiration and showcase amazing creatives from across the globe. It&#39;s a great tool for web designers who are looking to see what design trends as a whole are currently prominent.&lt;/p&gt;
&lt;p&gt;&lt;hr /&gt;
&lt;/p&gt;
&lt;h3&gt;CSS Tools For Web Designers&lt;/h3&gt;
&lt;p&gt;Online CSS Tools are great for generating common lines of code for your css style sheet. And not only do they free up brain space but they speed up my coding by generating all of the browser specific code needed to make these things work flawlessly across the web. For a full list of css tools check out: &lt;a href=&quot;http://www.webascender.com/Blog/ID/846/categoryId/18/Powerful-CSS-Tools-for-Web-Designers-Developers&quot;&gt;Powerful CSS Tools for Web Designers &amp;amp; Developers&lt;/a&gt;.&lt;/p&gt;
&lt;h3&gt;1.  &lt;a href=&quot;http://css3generator.com/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;CSS3Generator&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/2017%20online%20tools/css3-generator.jpg?ver=2017-02-17-154510-453&quot; alt=&quot;css3 tools for web designers&quot; style=&quot;width: 100%; height: 38%; margin-bottom: 10px;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;CSS3 Generator has been my best friend for about 5 years now. I use this CSS tool almost every day for box shadows, text shadows, transparent colors and more. And sure, I could remember how to do all these things on my own. But this tool makes it so easy and saves me so much time. All I have to do is type in my requirements and it generates the code right there for me.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;
&lt;/p&gt;
&lt;h3&gt;2.  &lt;a href=&quot;https://daneden.github.io/animate.css/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Animate.css&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/2017%20online%20tools/animatecss.jpg&quot; alt=&quot;Animate Css tools for web designers&quot; style=&quot;width: 100%; height: 38%; margin-bottom: 10px; border: 1px solid #dddddd;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;From attention seekers to animated entrances and exits, to slide, zoom and fade, Animate.css has your back. This CSS tool is great for when you want to add movement and animation to elements without using any Javascript.&lt;/p&gt;
&lt;h3&gt;3.  &lt;a href=&quot;http://www.colorzilla.com/gradient-editor/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Colorzilla Gradient Editor&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/2017%20online%20tools/gradient-css.jpg&quot; alt=&quot;gradient css tools for web designers&quot; style=&quot;width: 100%; height: 41%; margin-bottom: 10px;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;
Colorzilla Gradient Editor was also one of the first CSS tools for web designers I bookmarked. It allows you to enter in your color hex codes and then generates every browser compatibly component you need. There is no way I would ever remember these on my own.&lt;/p&gt;
&lt;hr /&gt;
&lt;p&gt;Whether you&#39;re looking to have a quick turnover on your next web design project, or you&#39;re simply in a design rut, having these 18 tools on hand can help you save time and produce your best work.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;What are your favorite online tools for web designers that you couldn&#39;t live without? Let us know in the comments!&lt;/strong&gt;&lt;/p&gt;</description> 
    <dc:creator>Katie Klumb</dc:creator> 
    <pubDate>Tue, 28 Feb 2017 15:55:00 GMT</pubDate> 
    <guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:847</guid> 
    
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    <comments>http://www.webascender.com/Blog/ID/848/5-Reasons-Your-Business-Should-Use-Instagram#Comments</comments> 
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    <title>5 Reasons Your Business Should Use Instagram</title> 
    <link>http://www.webascender.com/Blog/ID/848/5-Reasons-Your-Business-Should-Use-Instagram</link> 
    <description>&lt;p&gt;&lt;img src=&quot;/Portals/0/5-reasons-for-your-business-to-use-instagram.png?ver=2017-02-21-112715-987&quot; alt=&quot;5 reasons your business should use instagram&quot; style=&quot;width: 350px; height: 246px; float: right; margin-bottom: 5px; margin-left: 8px;&quot; /&gt;Wondering if it makes sense to use Instagram for your business? While in previous years, Facebook and Twitter have been the dominant social media channels to utilize for B2C (Business to Consumer) businesses, Instagram is becoming more and more relevant to consumers. And with more consumers relying on their mobile devices over a desktop, the more Instagram will offer opportunities for businesses to expand their reach. Listed below are five reasons that reveal if Instagram is a good channel for your business to use. &lt;/p&gt;
&lt;h2&gt;1. Product or Service is Visually Compelling&lt;/h2&gt;
&lt;p&gt;If you sell a visually appealing product or service, your business is in a great position to take advantage of Instagram&amp;rsquo;s features. With Instagram being a photo-based social media channel, if you sell beautiful flower arrangements, or decorate interior spaces, there is no question whether Instagram should be included in your business&amp;rsquo; social media repertoire. However, keep in mind that ultimately you&amp;rsquo;ll not only want to showcase your product or service, but provide visual proof on how you offer superior solutions to your customers over your competitors. &lt;/p&gt;
&lt;h2&gt;2. Business has Personality to Showcase&lt;/h2&gt;
&lt;p&gt;Does your business have a spunky personality to show off to your clients and potential customers? Instagram is a great spot to display your fun work environment, your unique products, and show off your wit through both the photos and the captions. &lt;/p&gt;
&lt;h2&gt;3. Business is Utilizing Other Social Media Accounts&lt;/h2&gt;
&lt;p&gt;If your business has already established a Facebook page and Twitter account, it&amp;rsquo;s wise to start considering how a business Instagram account could benefit your social media strategy. Because Twitter and Facebook are largely used as B2C channels, &lt;a href=&quot;http://www.webascender.com/Blog/ID/729/10-Things-to-do-Weekly-to-Increase-Your-Social-Media-Following#.WKxuyRIrKL8&quot;&gt;Instagram can be another great addition&lt;/a&gt; to connecting with consumers who want to be able to directly interact with your brand. &lt;/p&gt;
&lt;h2&gt;4. You Will Post Regularly and Use Discoverable Hashtags &lt;/h2&gt;
&lt;p&gt;Setting up relevant social media channels is an essential task for almost every business&amp;mdash;especially B2C companies. But simply having a social media presence isn&amp;rsquo;t enough&amp;mdash;all channels need to be active in posting and responding to customers comments and questions. That&amp;rsquo;s one of the most important purposes of social media! The same goes for your Instagram account. The person running your business&amp;rsquo; Instagram should be active in making sure &lt;a href=&quot;http://www.webascender.com/Blog/ID/511/Five-Ways-to-Increase-Brand-Exposure-on-Social-Media#.WKxuuBIrKL8&quot;&gt;posts are going up regularly&lt;/a&gt; and any questions are answered. Additionally, make sure that your social media employee is utilizing hashtags that will help your business&amp;rsquo; Instagram be discovered. For example, a wedding photographer who works in Michigan should use the hashtag #michiganweddingphotography. Potential clients who are simply looking for a photographer in Michigan may find the person they didn&amp;rsquo;t even know existed through the right hashtag. &lt;/p&gt;
&lt;h2&gt;5. Business Needs to Improve Brand&amp;rsquo;s StoryTelling&lt;/h2&gt;
&lt;p&gt;Instagram is a great opportunity for brands to communicate their story. Whether it be a charity your business supports, a new partnership that&amp;rsquo;s been established, or an exciting expansion, Instagram is the perfect channel for visual storytelling. Take advantage of connecting on a deeper level with your online customers by sharing with them what&amp;rsquo;s important to your company&amp;rsquo;s core values. &lt;/p&gt;
&lt;p&gt;Instagram is a great way to increase your reach to an untapped customer base. When evaluating if it makes sense to use Instagram for your business, make a conscious decision to go through the above steps in order to decide if Instagram is a good addition for your business model. &lt;/p&gt;</description> 
    <dc:creator>Elizabeth Brogan</dc:creator> 
    <pubDate>Tue, 21 Feb 2017 19:00:00 GMT</pubDate> 
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    <comments>http://www.webascender.com/Blog/ID/842/6-Questions-to-Ask-Before-Redesigning-Your-Website#Comments</comments> 
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    <title>6 Questions to Ask Before Redesigning Your Website</title> 
    <link>http://www.webascender.com/Blog/ID/842/6-Questions-to-Ask-Before-Redesigning-Your-Website</link> 
    <description>&lt;p&gt;When considering making updates to your website or completely redesigning it, there are a few essential questions you should ask yourself. Depending on what type of updates you have in mind, you&#39;ll want to ensure they&#39;ll make an impact toward reaching your goals. That&#39;s why it&#39;s important to &lt;a href=&quot;http://www.webascender.com/Blog/ID/821/10-Website-Metrics-to-Track-to-Improve-Your-Website#.WKchT7YrJZg&quot; target=&quot;_blank&quot;&gt;analyze your website&#39;s performance&lt;/a&gt; and ability to bring in traffic and leads before spending the time and money on a complete website redesign.&amp;nbsp;&lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img src=&quot;/Portals/0/Blog/website-redesign-questions/Website-redesign.jpeg?ver=2017-02-16-163729-810&quot; alt=&quot;Questions to ask before redesigning you website&quot; style=&quot;text-align: center;&quot; /&gt;&lt;/p&gt;
&lt;h2&gt;Here are 6 questions to ask before redesigning your website:&lt;/h2&gt;
&lt;h3&gt;1. What current web pages have the highest number of visits?&lt;/h3&gt;
&lt;p&gt;The first question you should ask before redesigning your website is what your top pages are. When analyzing what pages get the most traffic, see if they align with your overall goals. Your website should work as a machine to filter through visitors and produce qualified leads. If your website visitors are getting to pages without a next step and are leaving your website, or are viewing very specific blog content that doesn&amp;rsquo;t exist on other pages that may be a good indication that your website pages and content need to be reworked.&lt;/p&gt;
&lt;h3&gt;2. Of the top pages, what are the bounce and exit rate?&lt;/h3&gt;
&lt;p&gt;Tracking your top website pages&#39; bounce and exit rates are another question to ask before redesigning your website. Sure, you may have pages that are receiving a high amount of traffic but your website should work as an entity that builds off each other. If your top pages have a really high bounce rate that could be an indication that the traffic that&amp;rsquo;s landing on those pages isn&#39;t the correct fit for your company. If your top pages have a high exit rate it could mean that the visitors landing on the top pages are only interested in that one topic and not your website as a whole. Although those visitors are still important to bring to your website, they are most likely not going to turn into leads. If your top pages have a high bounce or exit rate it could be a good indication that the flow of content on your website needs to be reworked.&lt;/p&gt;
&lt;h3&gt;3. How many monthly leads have been generated from forms on the website?&lt;/h3&gt;
&lt;p&gt;Another question to ask before redesigning your website is how many leads you&amp;rsquo;re getting. Track monthly leads to see if the content on your website is producing qualified leads for your company. When you initially create downloadable marketing content and contact forms throughout your website you may have a specific type of client in mind and that may change over time. If you aren&amp;rsquo;t getting the quantity or quality of leads that you should be, it could be a good indicator that it&amp;rsquo;s time to redesign your website to include more actionable CTAs on top pages.&lt;/p&gt;
&lt;h3&gt;4. Does the website fit current design trends and standards?&lt;/h3&gt;
&lt;p&gt;&lt;a href=&quot;http://www.webascender.com/Blog/ID/825/categoryId/18/2017-Website-Layout-Trends#.WKcddLYrJZg&quot; target=&quot;_blank&quot;&gt;Website design trends and standards are constantly evolving&lt;/a&gt;. A third question to ask before redesigning your website is if your website is following the current trends and standards. Many times there are a wide variety of updates, both large and small, that you can add to your website to fit current standards, but a complete redesign is not always necessary. However, if your website was created 5+ years ago and hasn&amp;rsquo;t been touched since, it may be time to re-evaluate its style and layout. Website redesigns can give your overall brand presence a boost and help you stay on top of trends and components that your competitors may be incorporating in their site.&lt;/p&gt;
&lt;h3&gt;5. Where does the website and top web pages rank on Google?&lt;/h3&gt;
&lt;p&gt;The next question you should ask is &lt;a href=&quot;http://www.webascender.com/Blog/ID/839/9-Ways-to-Improve-Your-Website-Ranking-on-Google#.WKcePLYrJZg&quot; target=&quot;_blank&quot;&gt;where your website ranks on Google&lt;/a&gt;. When searching branded keywords take note of where your website is positioned. If the position has fallen over time it could be a good indication that the content on your website needs to be reworked to be more SEO friendly. SEO standards evolve over time so keeping up with current standards and making continuous updates to your content will help you ensure that your website ranks at a strong position in Google. Another area to search is specific keywords of pages that are prominent on your website and see where you&#39;re ranking for those. Your main branded pages may be ranking just fine, but more specific pages that are built to bring in leads may need to be reworked for the same purpose.&lt;/p&gt;
&lt;h3&gt;6. Is the website easy to navigate?&lt;/h3&gt;
&lt;p&gt;Finally, the last question you need to ask before redesigning your website is if your website is easy to navigate. You can answer this question by running user testing that points out flaws in the flow of your website. First start with your team internally, and then use people outside of the team who don&amp;rsquo;t use the website every day to work through your content. As standards change there may be elements that users expect to see or navigate to that don&amp;rsquo;t currently exist on your website. Smoothing out some of the kinks in your navigation is an important part of redesigning your website.&lt;/p&gt;
&lt;hr /&gt;
&lt;p&gt;A growth driven development approach to web design allows you to make small and impactful changes over time. If by answering these questions you&amp;rsquo;ve determined that it may be time to update your website, considering a growth driven development approach to your website updates will allow you to stay on top of the latest web trends and build a website that works seamlessly at bringing in new business.&lt;/p&gt;</description> 
    <dc:creator>Kelsey Taber</dc:creator> 
    <pubDate>Fri, 17 Feb 2017 16:13:00 GMT</pubDate> 
    <guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:842</guid> 
    
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    <comments>http://www.webascender.com/Blog/ID/846/Powerful-CSS-Tools-for-Web-Designers-Developers#Comments</comments> 
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    <title>Powerful CSS Tools for Web Designers &amp; Developers</title> 
    <link>http://www.webascender.com/Blog/ID/846/Powerful-CSS-Tools-for-Web-Designers-Developers</link> 
    <description>&lt;p&gt;As a front-end developer, I have to say that Cascading Style Sheets (CSS) are one of my closest friends. I can spend hours writing lines of CSS code to make my clients websites look and function beautifully. Plus, now not only can I control how everything looks with CSS, I can also control how elements move and animate with CSS3 animations and transitions. The possibilities are really endless so I thought it was time to share my go-to list of CSS Tools for Web Designers &amp;amp; Developers.
&lt;/p&gt;
&lt;h2&gt;1. &lt;a href=&quot;http://css3generator.com/&quot; target=&quot;_blank&quot;&gt;CSS3 Generator&lt;/a&gt;&lt;/h2&gt;
&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/CSS%20Tools/css3-generator.jpg?ver=2017-02-03-152045-233&quot; alt=&quot;CSS3 Generator&quot; style=&quot;width: 100%; height: 56%; margin-bottom: 10px;&quot; /&gt;&lt;/p&gt;
&lt;ul&gt;
    &lt;li&gt;&lt;a href=&quot;http://css3generator.com/&quot; target=&quot;_blank&quot;&gt;http://css3generator.com/
    &lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;CSS3 Generator has been my best friend for about 5 years now. I use this CSS tool almost every day for box shadows, text shadows, transparent colors and more. And sure, I could remember how to do all these things on my own. But this tool makes it so easy and saves me so much time. All I have to do is type in my requirements and it generates the code right there for me.
&lt;/p&gt;
&lt;hr /&gt;
&lt;h2&gt;2. &lt;a href=&quot;http://www.colorzilla.com/gradient-editor/&quot; target=&quot;_blank&quot;&gt;Colorzilla Gradient Editor&lt;/a&gt;&lt;/h2&gt;
&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/CSS%20Tools/gradient-css.jpg?ver=2017-02-03-152229-140&quot; alt=&quot;CSS Gradients&quot; style=&quot;width: 100%; height: 48%; margin-bottom: 10px;&quot; /&gt;&lt;/p&gt;
&lt;ul&gt;
    &lt;li&gt;&lt;a href=&quot;http://www.colorzilla.com/gradient-editor/&quot; target=&quot;_blank&quot;&gt;http://www.colorzilla.com/gradient-editor/&lt;/a&gt;
    &lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Colorzilla Gradient Editor was also one of the first CSS tools I added to my bookmarks. It allows you to enter in your color hex codes and then generates every browser compatibly component you need. There is no way I would ever remember these on my own!
&lt;/p&gt;
&lt;p&gt;&lt;hr /&gt;
&lt;/p&gt;
&lt;h2&gt;3. &lt;a href=&quot;https://daneden.github.io/animate.css/&quot; target=&quot;_blank&quot;&gt;Animate.css&amp;nbsp;&lt;/a&gt;&lt;/h2&gt;
&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/CSS%20Tools/animatecss.jpg?ver=2017-02-03-152724-330&quot; alt=&quot;Animate CSS&quot; style=&quot;width: 100%; height: 46%; margin-bottom: 10px; border: 1px solid #dddddd;&quot; /&gt;&lt;/p&gt;
&lt;ul&gt;
    &lt;li&gt;&lt;a href=&quot;https://daneden.github.io/animate.css/&quot; target=&quot;_blank&quot;&gt;https://daneden.github.io/animate.css/&lt;/a&gt;
    &lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;From attention seekers to animated entrances and exits, to slide, zoom and fade, Animate.css has your back. This CSS tool is great for when you want to add movement and animation to elements without using any Javascript.
&lt;/p&gt;
&lt;p&gt;&lt;hr /&gt;
&lt;/p&gt;
&lt;h2&gt;4. &lt;a href=&quot;https://tympanus.net/codrops/&quot; target=&quot;_blank&quot;&gt;Tympanus&lt;/a&gt;
&lt;/h2&gt;
&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/CSS%20Tools/tympanus.jpg?ver=2017-02-03-153151-407&quot; alt=&quot;tympanus&quot; style=&quot;width: 100%; height: 42%; margin-bottom: 10px; border: 1px solid #dddddd;&quot; /&gt;&lt;/p&gt;
&lt;ul&gt;
    &lt;li&gt;&lt;strong&gt;Creative Buttons&lt;/strong&gt; &lt;a href=&quot;https://tympanus.net/Development/CreativeButtons&quot; target=&quot;_blank&quot;&gt;https://tympanus.net/Development/CreativeButtons&lt;/a&gt;
    &lt;/li&gt;
    &lt;li&gt;&lt;strong&gt;Creative Links&lt;/strong&gt; &lt;a href=&quot;https://tympanus.net/Development/CreativeLinkEffects&quot; target=&quot;_blank&quot;&gt;https://tympanus.net/Development/CreativeLinkEffects&lt;/a&gt;
    &lt;/li&gt;
    &lt;li&gt;&lt;strong&gt;Text Input Effects&lt;/strong&gt; &lt;a href=&quot;https://tympanus.net/Development/TextInputEffects&quot; target=&quot;_blank&quot;&gt;https://tympanus.net/Development/TextInputEffects&lt;/a&gt;
    &lt;/li&gt;
    &lt;li&gt;&lt;strong&gt;Simple Icon Hover Effects&lt;/strong&gt; &lt;a href=&quot;https://tympanus.net/Development/IconHoverEffects&quot; target=&quot;_blank&quot;&gt;https://tympanus.net/Development/IconHoverEffects&lt;/a&gt;
    &lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Tympanus in general is a great resource for web designers. I use many of their examples as inspiration for transitional effects in my web design projects. Even subtle movements add so much dimension to the flat website designs we are all loving right now.
&lt;/p&gt;
&lt;p&gt;&lt;hr /&gt;
&lt;/p&gt;
&lt;h2&gt;5. &lt;a href=&quot;http://www.cssfilters.co/&quot; target=&quot;_blank&quot;&gt;CSS Filters&lt;/a&gt;&lt;/h2&gt;
&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/CSS%20Tools/photo-filters.jpg?ver=2017-02-03-154305-953&quot; alt=&quot;CSS Photo Filter&quot; style=&quot;width: 100%; height: 50%; margin-bottom: 10px;&quot; /&gt;&lt;/p&gt;
&lt;ul&gt;
    &lt;li&gt;&lt;a href=&quot;http://www.cssfilters.co/&quot; target=&quot;_blank&quot;&gt;http://www.cssfilters.co/&lt;/a&gt;
    &lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Who needs Photoshop when you can add &lt;a href=&quot;http://www.webascender.com/Blog/ID/836/categoryId/18/How-to-Use-CSS-Image-Filters-to-Create-a-Cohesive-Look-and-Feel-on-a-Website&quot;&gt;image filters with css&lt;/a&gt;? Just kidding, I still need Photoshop, but this is an awesome CSS tool for creating cool effects for website background images and more. With this tool you&amp;rsquo;ll be able to upload any photo and change the color, contrast, brightness, blur and so much more -  and it generates the code for you.
&lt;/p&gt;
&lt;h2&gt;6. &lt;a href=&quot;http://lea.verou.me/css3patterns/&quot; target=&quot;_blank&quot;&gt;CSS3 Patterns&lt;/a&gt;&lt;/h2&gt;
&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/CSS%20Tools/css-patterns.jpg?ver=2017-02-03-154102-983&quot; alt=&quot;CSS Patterns&quot; style=&quot;width: 100%; height: 46%; margin-bottom: 10px;&quot; /&gt;&lt;/p&gt;
&lt;ul&gt;
    &lt;li&gt;&lt;a href=&quot;http://lea.verou.me/css3patterns/&quot; target=&quot;_blank&quot;&gt;http://lea.verou.me/css3patterns/&lt;/a&gt;
    &lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;CSS3 allows creative web designers to make beautiful seamless patterns without opening any design software. But if you don&amp;rsquo;t have time to make your own, the CSS3 Patterns Gallery has a handful of unique options for you to choose from.
&lt;/p&gt;
&lt;p&gt;&lt;hr /&gt;
&lt;/p&gt;
&lt;h2&gt;7. &lt;a href=&quot;http://button.csscook.com/&quot; target=&quot;_blank&quot;&gt;CSS3 Button Generator&amp;nbsp;&lt;/a&gt;&lt;/h2&gt;
&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/CSS%20Tools/css-button-generator.jpg?ver=2017-02-03-153706-610&quot; alt=&quot;CSS Buttons&quot; style=&quot;width: 100%; height: 62%; margin-bottom: 10px;&quot; /&gt;&lt;/p&gt;
&lt;ul&gt;
    &lt;li&gt;&lt;a href=&quot;http://button.csscook.com/&quot; target=&quot;_blank&quot;&gt;http://button.csscook.com/&lt;/a&gt;
    &lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;With this CSS tool you can add background gradients, borders, round corners and more without even typing a line of code. If you&#39;re like me, your buttons have some serious lines of code and this nice little generator does it all for you.
&lt;/p&gt;
&lt;p&gt;&lt;hr /&gt;
&lt;/p&gt;
&lt;p&gt;What are your go-to CSS tools for Animations, Transitions, and more? Let us know in the comments below!&lt;/p&gt;</description> 
    <dc:creator>Katie Klumb</dc:creator> 
    <pubDate>Mon, 06 Feb 2017 15:10:00 GMT</pubDate> 
    <guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:846</guid> 
    
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    <comments>http://www.webascender.com/Blog/ID/845/2017-WordPress-Trends#Comments</comments> 
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    <title>2017 WordPress Trends</title> 
    <link>http://www.webascender.com/Blog/ID/845/2017-WordPress-Trends</link> 
    <description>&lt;p dir=&quot;ltr&quot; style=&quot;text-align: center;&quot;&gt;&lt;span&gt;&lt;img src=&quot;/Portals/0/Blog/2017-wordpress-trends/responsive-website.jpg?ver=2017-02-02-112507-593&quot; alt=&quot;2017 wordpress trends responsive design&quot; style=&quot;vertical-align: middle; text-align: center;&quot; /&gt;&lt;br /&gt;
&lt;/span&gt;&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;span&gt;WordPress is the most popular content management solution available on the web today. Nearly 18 million sites use WordPress for their core content platform. As we are now entering our second month of 2017 let&amp;rsquo;s look at 4 WordPress trends that we predict will become mainstays in the WordPress world. &lt;/span&gt;&lt;/p&gt;
&lt;br /&gt;
&lt;h2 dir=&quot;ltr&quot;&gt;&lt;span&gt;Mobile-first themes&lt;/span&gt;&lt;/h2&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;span&gt;A mobile-first approach is nothing new to the world of web. This concept can be traced back to 2009. It is the idea of focusing on responsive designs for phones and tablets first, and then directing your attention toward the desktop. In 2016, for the first time ever, mobile devices surpassed desktops in internet traffic. This indicated a huge shift in how the average user was accessing your site. Also in 2016, Google updated their search algorithms which put a greater focus on mobile giving those a better ranking if they provided a good experience across all devices. In order to compete in today&amp;rsquo;s market your website will need to have a strong responsive component. Visit your site on an iPhone or Android, do you see the difference?&lt;/span&gt;&lt;/p&gt;
&lt;br /&gt;
&lt;h2 dir=&quot;ltr&quot;&gt;&lt;span&gt;Visual editors&lt;/span&gt;&lt;/h2&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;img src=&quot;/Portals/0/Blog/2017-wordpress-trends/visual-composer.png&quot; alt=&quot;2017 Wordpress Trends Visual Composer editor window&quot; style=&quot;max-width: 100%; width: 930px; height: 397px;&quot; /&gt;&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;span&gt;A typical WordPress install would give you access to a basic body window for your content with the option of adding a few widgets positioned around the page. This way of page building limited your ability to build beautiful layouts. Sure, you could&amp;rsquo;ve installed a couple of plugins to create fake columns. Or, you could&amp;rsquo;ve created custom fields. But these techniques were time-consuming and were not very user friendly. A WordPress Trend you will see in 2017 is a bigger focus on incorporating visual editors into the page-building process. These editors remove the need for custom code and can be installed in minutes. These drag-and-drop tools harness the power of the latest HTML5 and CSS3 components without the burden of knowing code.&lt;/span&gt;&lt;/p&gt;
&lt;h2&gt;&lt;/h2&gt;
&lt;h2 dir=&quot;ltr&quot;&gt;&lt;span&gt;Animation&lt;/span&gt;&lt;/h2&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;
&lt;img src=&quot;/Portals/0/Blog/2017-wordpress-trends/code.png&quot; alt=&quot;2017 wordpress trends Animation CSS code&quot; /&gt;
&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;span&gt;CSS has come along way since it&amp;rsquo;s introduction in 1996. With CSS3 now supported by all major browsers, you have no reason not to take advantage of animation. CSS animation makes it easy to create powerful hovers, transitions, and scrolling effects without the need of Javascript. With the inclusion of hardware acceleration into some CSS properties animations can look silky smooth as your GPU renders the desired output. &lt;/span&gt;&lt;/p&gt;
&lt;br /&gt;
&lt;h2 dir=&quot;ltr&quot;&gt;&lt;span&gt;Accessibility&lt;/span&gt;&lt;/h2&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img src=&quot;/Portals/0/Blog/2017-wordpress-trends/wave.png?ver=2017-02-01-150323-483&quot; alt=&quot;2017 wordpress trends - WAVE validation results&quot; style=&quot;text-align: center;&quot; /&gt;&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;span&gt;Another WordPress trend in 2017 is accessibility. Accessibility is critical for reaching your largest audience. It can literally make or break your site. &amp;nbsp;In 2017 it&amp;rsquo;s inexcusable to not improve your site&amp;rsquo;s accessibility. While &lt;a href=&quot;http://www.webascender.com/Blog/ID/737/SEO-for-Wordpress#.WJOG_7YrJjc&quot; target=&quot;_blank&quot;&gt;adding alt tags to images&lt;/a&gt; is a nice start, you can go so much further. Using tools such as &lt;a href=&quot;http://wave.webaim.org/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;WAVE&lt;/a&gt;&lt;/span&gt;&lt;span&gt;&amp;nbsp;or &lt;a href=&quot;http://www.deque.com/products/axe/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Axe&lt;/a&gt;&lt;/span&gt;&lt;span&gt;&amp;nbsp;can uncover deeply-rooted issues within your site.&lt;/span&gt;&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;span&gt;The idea of accessibility also goes hand-in-hand with usability. Just because your site passed a 508 compliance test doesn&amp;rsquo;t mean that you&amp;rsquo;re finished. Think about how your users interact with the site. Think about ways to improve that flow. Whether it&amp;rsquo;s design improvements, content adjustments, or navigational structures, always think about your users first.&lt;/span&gt;&lt;/p&gt;
&lt;br /&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;span&gt;&lt;em&gt;Sources&lt;/em&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;span&gt;&lt;a href=&quot;https://trends.builtwith.com/cms&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;https://trends.builtwith.com/cms&lt;/a&gt;&lt;br /&gt;
&lt;/span&gt;&lt;a href=&quot;http://bgr.com/2016/11/02/internet-usage-desktop-vs-mobile/&quot; style=&quot;font-family: &#39;Open Sans&#39;, sans-serif; font-size: 15px;&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;http://bgr.com/2016/11/02/internet-usage-desktop-vs-mobile/&lt;/a&gt;&lt;br /&gt;
&lt;span style=&quot;font-size: 15px; font-family: &#39;Open Sans&#39;, sans-serif;&quot;&gt;&lt;a href=&quot;https://www.sitepoint.com/introduction-to-hardware-acceleration-css-animations/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;https://www.sitepoint.com/introduction-to-hardware-acceleration-css-animations/&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
&lt;div&gt;&lt;span&gt;&lt;br /&gt;
&lt;/span&gt;&lt;/div&gt;</description> 
    <dc:creator>Kyle Schebor</dc:creator> 
    <pubDate>Thu, 02 Feb 2017 17:09:00 GMT</pubDate> 
    <guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:845</guid> 
    
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    <comments>http://www.webascender.com/Blog/ID/843/Video-Tutorial-How-to-Create-a-Background-Video-for-Your-Website-in-Photoshop-CC#Comments</comments> 
    <slash:comments>0</slash:comments> 
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    <title>[Video Tutorial] How to Create a Background Video for Your Website in Photoshop CC</title> 
    <link>http://www.webascender.com/Blog/ID/843/Video-Tutorial-How-to-Create-a-Background-Video-for-Your-Website-in-Photoshop-CC</link> 
    <description>&lt;p&gt;The ability to create a video in Photoshop has been around since the introduction of CS3. Although it doesn&amp;rsquo;t offer the same video editing features as Adobe Premier Pro, creating a basic video for your website in Photoshop is an easy way to add a dynamic element to your web design. If Photoshop is your go-to for &lt;a href=&quot;http://www.webascender.com/Blog/ID/825/2017-Website-Layout-Trends#.WIi8EbYrJjc&quot; target=&quot;_blank&quot;&gt;creating design layouts&lt;/a&gt;, the video feature will be a great tool to have under your belt.&lt;/p&gt;
&lt;p&gt;In this tutorial, we&amp;rsquo;re going to implement Photoshop&amp;rsquo;s basic video editing tools to create a background video for your website. One of my favorite reasons for using Photoshop in this instance is the ability to &lt;a href=&quot;http://www.webascender.com/Blog/ID/836/How-to-Use-CSS-Image-Filters-to-Create-a-Cohesive-Look-and-Feel-on-a-Website#.WIi787YrJjc&quot; target=&quot;_blank&quot;&gt;use the advanced layer styles and photo editing capabilities&lt;/a&gt; in each element of my video.&amp;nbsp; &lt;/p&gt;
&lt;p&gt;We&amp;rsquo;re going to create a brief 4-second clip that highlights various photos in a grid. We&#39;ll also review how to create transitions between each frame.&amp;nbsp;&lt;/p&gt;
&lt;h2&gt;Here&#39;s a video tutorial on how to create a background video for your website:&lt;/h2&gt;
&lt;h3&gt;Here&#39;s the video we&#39;re creating:&lt;/h3&gt;
&lt;p&gt;&lt;iframe src=&quot;https://player.vimeo.com/video/200684803?title=0&amp;amp;byline=0&amp;amp;portrait=0&quot; width=&quot;640&quot; height=&quot;360&quot; frameborder=&quot;0&quot;&gt;&lt;/iframe&gt;&lt;/p&gt;
&lt;h3&gt;Learn how to use the Photoshop timeline tool to create a video for your website like the one above in the tutorial below:&lt;/h3&gt;
&lt;iframe src=&quot;https://player.vimeo.com/video/200686891?title=0&amp;amp;byline=0&amp;amp;portrait=0&quot; width=&quot;640&quot; height=&quot;391&quot; frameborder=&quot;0&quot;&gt;&lt;/iframe&gt;&lt;br /&gt;
&lt;p&gt;&lt;span&gt;&lt;br /&gt;
&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;Have questions or comments? Leave them in the comments section below!&lt;/span&gt;&lt;/p&gt;</description> 
    <dc:creator>Corrine Swartz</dc:creator> 
    <pubDate>Wed, 25 Jan 2017 16:21:00 GMT</pubDate> 
    <guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:843</guid> 
    
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    <comments>http://www.webascender.com/Blog/ID/844/The-Benefits-of-Using-Icons-on-Your-Website#Comments</comments> 
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    <title>The Benefits of Using Icons on Your Website</title> 
    <link>http://www.webascender.com/Blog/ID/844/The-Benefits-of-Using-Icons-on-Your-Website</link> 
    <description>&lt;p&gt;Icons are everywhere, both in the physical world and online. Integrating them into your website can be a fun, stylish, and easy way to foster engagement among your users.&lt;/p&gt;
&lt;h2&gt;Here are 3 Benefits of Using Icons on Your Website&lt;/h2&gt;
&lt;h3&gt;1. Communicate Information&lt;/h3&gt;
&lt;p&gt;Incorporating icons &lt;a href=&quot;http://www.webascender.com/Blog/ID/825/categoryId/18/2017-Website-Layout-Trends#.WIZizLYrJjc&quot; target=&quot;_blank&quot;&gt;into your web design&lt;/a&gt; can make content more easily understandable and memorable. Using icons on your website reinforces text, giving readers a preview of what is to come before they read it, and act as an easy reminder afterward.&lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img src=&quot;/Portals/0/Blog/Icons-on-webiste/Frook-plumbing-website-icon.png?ver=2017-01-23-142920-823&quot; alt=&quot;Using Icons on Your Website - Frook Plumbing Example&quot; style=&quot;vertical-align: middle; text-align: center;&quot; /&gt;&lt;/p&gt;
&lt;h3&gt;2. Show Personality&lt;/h3&gt;
&lt;p&gt;When using icons on your website, the style of icon you choose can say a lot about your brand. Are your icons modern and professional? Colorful and fun? The styles of icons are endless; there&amp;rsquo;s sure to be a set of icons that matches how you want your brand represented.&lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img src=&quot;/Portals/0/Blog/Icons-on-webiste/MSU-best-website-icons.png?ver=2017-01-23-142920-870&quot; alt=&quot;Using icons on your website - MSU best example&quot; style=&quot;text-align: center;&quot; /&gt;&lt;/p&gt;
&lt;h3&gt;3. Keep Things Interesting&lt;/h3&gt;
&lt;p&gt;Icons are a great way to break up a large amount of text. If a user comes to a web page and sees a wall of text, they aren&amp;rsquo;t likely to put in the effort to read through it all. Using icons on your website strategically on pages can break up the mass of text and make it more readable.&lt;/p&gt;
&lt;h2&gt;Something to Keep in Mind&lt;/h2&gt;
&lt;p&gt;Be careful of what you assume about your user. What you think an icon means may be different from what your user thinks it means. For example, let&amp;rsquo;s take the hamburger icon &lt;img src=&quot;/Portals/0/Blog/Icons-on-webiste/menu-icon_720.png?ver=2017-01-23-145910-993&quot; alt=&quot;hamburger website icon&quot; style=&quot;width: 12px; height: 11px;&quot; /&gt;&amp;nbsp;although it may be instantly recognizable to designers, developers, and other tech-savvy people as representing a menu, several studies have shown that it is not universally understood. &lt;a href=&quot;http://www.bbc.com/news/magazine-31602745&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;A study by James Foster&lt;/a&gt; found that combining the hamburger icon with the word &amp;ldquo;menu&amp;rdquo; increased the number of clicks by 7%. Placing a border around the icon, so that its appearance resembles a traditional button, increased clicks by 22%.&amp;nbsp;&lt;span style=&quot;font-size: 15px; font-family: &#39;Open Sans&#39;, sans-serif;&quot;&gt;This study shows that the hamburger button is not universally understood, and applies to other icons as well. Therefore, when using icons on your website, it is best to accompany them with text, unless you are certain that it will be universally understood. An example of icons that may be universally understood are house icons to represent the home page or magnifying glass icons to represent search. Otherwise, you may be confusing some of your users.&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img src=&quot;/Portals/0/Blog/Icons-on-webiste/Web-design-app-marketing-icons.png?ver=2017-01-23-142920-900&quot; alt=&quot;Using icons on your website &quot; style=&quot;text-align: center;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;If done properly, using icons on your website can help communicate information, give your website personality, and keep your readers interested in your content. Have you seen icons used in an interesting or creative way on a website recently? Let us know in the comments!&lt;/p&gt;</description> 
    <dc:creator>Amanda</dc:creator> 
    <pubDate>Mon, 23 Jan 2017 19:15:00 GMT</pubDate> 
    <guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:844</guid> 
    
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    <title>9 Ways to Improve Your Website Ranking on Google</title> 
    <link>http://www.webascender.com/Blog/ID/839/9-Ways-to-Improve-Your-Website-Ranking-on-Google</link> 
    <description>&lt;p&gt;&lt;span style=&quot;font-size: 15px; font-family: &#39;Open Sans&#39;, sans-serif;&quot;&gt;It&#39;s pretty exciting when you finally see your website show up in Google. It might be during a search for the exact name of your business, but hey, it&#39;s still an accomplishment.&amp;nbsp;&lt;/span&gt;&lt;span style=&quot;font-size: 15px; font-family: &#39;Open Sans&#39;, sans-serif;&quot;&gt;Within your industry, every competitor vies to be that first search result and there are a few steps you can take to improve your ranking on Google.&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img src=&quot;http://www.webascender.com/Portals/0/ranking-on-google.jpeg?ver=2017-01-12-140453-760&quot; alt=&quot;Ranking on Google &quot; style=&quot;text-align: center; width: 700px; height: 396px; margin-left: 3px;&quot; /&gt;&lt;/p&gt;
&lt;h2&gt;Here are 9 ways to improve your website ranking on Google&lt;/h2&gt;
&lt;h3&gt;1. Choose a URL and Stick with It&lt;/h3&gt;
&lt;p&gt;Strictly speaking, domain age isn&amp;rsquo;t a major factor that Google will use to rank your website. On the other hand, changing your URL can definitely have an impact on how your site is performing.&lt;/p&gt;
&lt;p&gt;When you change your URL, all existing links to your site may be broken, without proper redirects. Also, a URL change means that your site will have to be re-indexed or crawled by Google and you may lose your current Search Engine Ranking on Google.&lt;/p&gt;
&lt;h3&gt;2. Check Your Current Search Ranking&lt;/h3&gt;
&lt;p&gt;SERPs.com provides a free &lt;a href=&quot;https://serps.com/tools/rank_checker&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Keyword Rank Checker&lt;/a&gt;&amp;nbsp;to test how well your site performs for different keywords, and in different locations. Because the tool is free, you choose only between searching from the zip-code or national level. Regardless, this tool is a good way to see where your website is ranking on Google.&lt;/p&gt;
&lt;h3&gt;3. Check your Site Speed&lt;/h3&gt;
&lt;p&gt;Google&amp;rsquo;s page-ranking methods are increasingly based on improving user experience. Faster load-times for the pages on your website area easier for bots to crawl, as well as more beneficial for your users. You can use one of the following tools to measure how fast your site is loading and get an idea of how to improve load times.&lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img alt=&quot;&quot; src=&quot;/Portals/0/Improve-Website-Rankings-Stopwatch.png?ver=2017-01-12-102407-603&quot; style=&quot;text-align: center;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;Google&amp;rsquo;s page-ranking algorithms focus on user experience. A fast load time means that Google and users alike can browse through your website more quickly. You can use any of the following tools to check page load times:&amp;nbsp;&lt;a href=&quot;http://gtmetrix.com/&quot; target=&quot;_blank&quot;&gt;GTmetrix&lt;/a&gt;, &lt;a href=&quot;http://tools.pingdom.com/fpt/&quot; target=&quot;_blank&quot;&gt;Pingdom&lt;/a&gt;, or &lt;a href=&quot;https://developers.google.com/speed/pagespeed/insights/&quot; target=&quot;_blank&quot;&gt;Google PageSpeed Tools&lt;/a&gt;.
&lt;/p&gt;
&lt;h3&gt;4. Monitor Organic Traffic Conversions&lt;/h3&gt;
&lt;p&gt;If you&amp;rsquo;re working on your search engine optimization, you&amp;rsquo;ve probably set your site up with Google Analytics. If you haven&amp;rsquo;t yet, &lt;a href=&quot;http://#&quot;&gt;learn how to set it up&lt;/a&gt; as you should be using it as soon as possible. With this tool, you can track conversions and sign-ups on your website. A higher website ranking on Google will give you more traffic to stat converting.&lt;/p&gt;
&lt;p&gt;If your organic traffic isn&amp;rsquo;t converting, there are two solutions: you can turn your efforts to search ads, or you can &lt;a href=&quot;http://www.webascender.com/Blog/ID/826/7-Ways-to-Improve-Website-Conversions#.WHVHerYrJTY&quot; target=&quot;_blank&quot;&gt;improve the inbound marketing&lt;/a&gt; on your site.&lt;/p&gt;
&lt;h3&gt;5. Title Tags&lt;/h3&gt;
&lt;p&gt;Each page on your website should have a unique title tag. This shows Google that you really do have unique content on your website, and that your pages aren&amp;rsquo;t just duplicate content.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://moz.com/&quot;&gt;Moz&lt;/a&gt; provides this rule of thumb for title tags:&lt;/p&gt;
&lt;p dir=&quot;ltr&quot; style=&quot;margin-top: 0pt; margin-bottom: 0pt; text-align: center;&quot;&gt;Primary Keyword - Secondary Keyword | Brand Name&lt;/p&gt;
&lt;p dir=&quot;ltr&quot; style=&quot;margin-top: 0pt; margin-bottom: 0pt; text-align: center;&quot;&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;This formula shouldn&amp;rsquo;t be the end-all solution for your title tags. On a search engine result page, that title tag is often the only thing read by the user. If your title tag isn&amp;rsquo;t drawing them in and letting you know about your company, it won&amp;rsquo;t do much for your website traffic.&lt;/p&gt;
&lt;p&gt;Experiment with different well-performing keywords, locations or zipcodes. Individualized solutions tend to work better for individual businesses when trying to improve your website ranking on Google.&lt;/p&gt;
&lt;h3&gt;6. Description Tags&lt;/h3&gt;
&lt;p&gt;I&amp;rsquo;ll try to avoid making this a repeat of my title tag advice. As Google has changed their search algorithms over the years, description tags have slightly fallen in importance. Whereas in the past, these description tags could be filled with keywords and pop to the top of search engine result pages, they now serve the purpose of drawing users into your page.&lt;/p&gt;
&lt;p&gt;Description tags should be written to give credibility to your company, to show what services or deals you offer, or to call the user to action on your page.&lt;/p&gt;
&lt;p&gt;Some examples of good title tags:&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;&quot; src=&quot;/Portals/0/Improve-Site-Rank-Description-Tags.png?ver=2017-01-12-104936-180&quot; /&gt;&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;&quot; src=&quot;/Portals/0/Improve-Site-Ranking-Description-Tags-2.png?ver=2017-01-12-104936-447&quot; /&gt;&lt;/p&gt;
&lt;h3&gt;7. Improve Site Architecture&lt;/h3&gt;
&lt;p&gt;Good site architecture means organizing all of your pages and information in the most logical way. As a simple guideline: it should take no more than three clicks to get to the deepest part of your site.&lt;/p&gt;
&lt;p&gt;This helps you in two ways. If your site is overly confusing and causing users to click back to the search engine result page, your bounce rate increases and your user session time drops. Don&amp;rsquo;t think that a buying customer is going to want your product so bad they will look hard for it. Everything should be easy to find on your website.&lt;/p&gt;
&lt;p&gt;A simple site architecture also means that Google will be able to crawl your pages more quickly.&lt;/p&gt;
&lt;h3&gt;8. Have a Mobile Site&lt;/h3&gt;
&lt;p&gt;If you don&amp;rsquo;t have a mobile site, or a site that uses &lt;a href=&quot;http://www.webascender.com/Blog/ID/512/Why-Your-Website-Needs-a-Responsive-Design#.WHVP-LYrJTY&quot; rel=&quot;nofollow&quot; target=&quot;_blank&quot;&gt;responsive web design&lt;/a&gt;, your website ranking will suffer. During a computer search, your site may remain unaffected. During a mobile search, your site might not be displayed on the first few pages without a mobile-friendly version.&lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: &#39;Open Sans&#39;, sans-serif;&quot;&gt;&lt;img alt=&quot;&quot; src=&quot;/Portals/0/Blog/Mobile%20Nav%20Trends/Web%20Ascender.gif?ver=2016-10-10-110655-403&quot; style=&quot;width: 251px; height: 500px; text-align: center;&quot; /&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;An Example of Responsive Web Design in a Small Browser Window&lt;/p&gt;
&lt;p style=&quot;text-align: left;&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: &#39;Open Sans&#39;, sans-serif;&quot;&gt;Mobile search comprises a larger and larger chunk of web traffic each year. I&amp;rsquo;ve recently been surprised at the number of contact form submissions our websites have gotten from mobile users. Many of these leads include lengthy messages, typed from their phones, and appear to be sales-ready customers. Don&amp;rsquo;t miss out on leads by ignoring mobile.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;9. Another Detail about Mobile&lt;/h3&gt;
&lt;p&gt;Mobile sites have a few &lt;a href=&quot;http://www.webascender.com/Blog/ID/714/How-to-Determine-the-Best-Mobile-Navigation-for-Your-Website#.WHVSpLYrJTY&quot; rel=&quot;nofollow&quot; target=&quot;_blank&quot;&gt;special considerations&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;If you&amp;rsquo;re using a content management system with a preset template, that template might even include a mobile-friendly version. These templates are great for a beginner to develop with, but their ease of use is built upon a mountain of code. These templates ease use for the developers, but lengthen page load times.&lt;/p&gt;
&lt;p&gt;Consult with a professional web designer to tighten code and optimize your website for mobile use to improve your ranking on Google.&lt;/p&gt;</description> 
    <dc:creator>Lee Isaacson</dc:creator> 
    <pubDate>Tue, 17 Jan 2017 14:00:00 GMT</pubDate> 
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    <title>3 Effective Ways to Use the Facebook Live Feature For Your Business</title> 
    <link>http://www.webascender.com/Blog/ID/838/3-Effective-Ways-to-Use-the-Facebook-Live-Feature-For-Your-Business</link> 
    <description>&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img src=&quot;http://www.webascender.com/Portals/0/Blog/Facebook-Live/Facebook-live-event.jpg?ver=2017-01-11-114438-260&quot; alt=&quot;Use the Facebook Live Feature For Your Business&quot; style=&quot;color: #444444; font-family: Arial, Helvetica, sans-serif; font-size: 12px; width: 850px; height: 478px; text-align: center;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;If someone told you that by doing one thing on your Facebook page you would generate 1,200 percent more shares, would you try it? One thing? Not possible, you say? But it is - &lt;a href=&quot;http://www.slideshare.net/AdelieStudios/adelie-studios-top16videomarketingstatistics2016-56658453/2-Adlie_Studios_Copyright_2016_All&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;social video generates 1,200 percent more shares&lt;/a&gt; than images and text combined.&lt;/p&gt;
&lt;p&gt;Video is nothing new for advertisers to use in a variety of different spaces, but lately the trend has steered to a more authentic and real-time form of video. A few years ago, Periscope and &amp;nbsp;YouTube were the kings of video until Facebook introduced their new offering - Facebook Live. With Facebook Live, the video is filmed in real time with real time interaction from their Facebook followers.&lt;/p&gt;
&lt;p&gt;This approach is a much more &amp;ldquo;real&amp;rdquo; or organic form of video interaction that users crave with viewer reactions and comments being logged while the video is actually being recorded. Therefore, it becomes a two-way form of communication with brands and businesses being able to interact with their customers in real time and customers being able to interact with businesses that they love. Large and small businesses can take advantage of Facebook Live for their &lt;a href=&quot;http://www.webascender.com/Blog/ID/816/categoryId/52/6-Marketing-Content-Styles-to-Build-your-Companys-Marketing-Library#.WHZi2rYrJjc&quot; target=&quot;_blank&quot;&gt;marketing purposes&lt;/a&gt;.&lt;/p&gt;
&lt;h2&gt;Below are three examples of how any business can capitalize Facebook Live:&lt;/h2&gt;
&lt;h3&gt;1. Let your followers behind the curtain.&lt;/h3&gt;
&lt;p&gt;Although it seems ordinary and routine for you, users who love your brand or product will jump at the chance to see something behind-the-scenes. Maybe this is a tour of your space in some capacity that is typically off limits to the public. For example, a restaurant could give a tour of their kitchen or a manufacturing company could take you through product assembly from start to finish. Just keep in mind that the video should be longer than 10 minutes but shorter than 90 minutes.&lt;/p&gt;
&lt;h3&gt;2. Tips and tricks for your products.&lt;/h3&gt;
&lt;p&gt;Have a question that users keep wanting to know about your products? A tip that is difficult to put into words? Showcase the answers on Facebook Live where users can tune into to see how to better use a product they already love. Interaction is typically high on this type of video so make sure to let users know in advance when the video will take place and take questions as they come in during the video.&lt;/p&gt;
&lt;h3&gt;3. Livestream your events - big or small!&lt;/h3&gt;
&lt;p&gt;Let users in on being a part of your company by including them on your events in real time. This can be used in a wide range from hosted conferences to internal office celebrations. &lt;a href=&quot;https://www.buzzfeed.com/videos&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Buzzfeed is a great example&lt;/a&gt; of the wide range this type of live video can be used. From interviews with the President of the United states, to having followers judge their employee dance competition. Find the type of voice and presence that works best for your brand as well as ensuring you have a strong internet connection. Nobody likes a choppy or blurring video.&lt;/p&gt;
&lt;p&gt;When your video is done, make sure to ask your viewers to subscribe at the end and then save and share your video on other social channels.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Let us know how your business has been reaping the benefits of Facebook Live in the comments below!&lt;/em&gt;&lt;/p&gt;</description> 
    <dc:creator>Web Ascender</dc:creator> 
    <pubDate>Wed, 11 Jan 2017 16:30:00 GMT</pubDate> 
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    <title>Beginner&#39;s Guide to Adwords Optimization</title> 
    <link>http://www.webascender.com/Blog/ID/837/Beginners-Guide-to-Adwords-Optimization</link> 
    <description>&lt;p&gt;When you are ready to set up an Adwords campaign to start promoting your product or service, it&amp;rsquo;s wise to understand the big picture of how Adwords works and the different levels within a campaign to optimize. Keep reading below to access the beginner&amp;rsquo;s guide to Adwords optimization.&lt;/p&gt;
&lt;h2&gt;&lt;img src=&quot;/Portals/0/adwords-optimization.png?ver=2017-01-09-154035-673&quot; alt=&quot;adwords optimization&quot; style=&quot;float: right; margin-left: 5px;&quot; /&gt;Adwords Campaign Setup&lt;/h2&gt;
&lt;p&gt;The top level of Adwords organization is setting up a &lt;em&gt;campaign&lt;/em&gt;. The campaign is the level where you&#39;ll establish the daily budget, and the &lt;em&gt;ad groups&lt;/em&gt; that will live within the campaign. If you want each ad group to have its own daily budget, you will need to set up separate campaigns, rather than one campaign with several ad groups, as the the daily budget cannot be set within the ad group level. If this is the situation you&amp;rsquo;re in, you&amp;rsquo;ll need to separate your campaigns by topic, and each campaign will simply have one ad group.&lt;/p&gt;
&lt;h2&gt;Ad Group Optimization&lt;/h2&gt;
&lt;p&gt;Once you have set up an Adwords campaign, it&amp;rsquo;s time to think about ad groups to set up within your campaign. Separate your ad groups by topic, or type of customer you&amp;rsquo;re trying to attract. For example, if Web Ascender created an ad campaign to attract new business, we may have different ad groups to each focus on markets interested in &lt;a href=&quot;http://www.webascender.com/Services/Web-Design&quot;&gt;website design&lt;/a&gt;, &lt;a href=&quot;http://www.webascender.com/Services/Development&quot;&gt;web app development&lt;/a&gt;, &lt;a href=&quot;http://www.webascender.com/Services/Mobile-Development&quot;&gt;mobile apps&lt;/a&gt;, &lt;a href=&quot;http://www.webascender.com/Services/Internet-Marketing&quot;&gt;internet marketing strategy&lt;/a&gt;, &lt;a href=&quot;http://www.webascender.com/Services/Internet-Marketing&quot;&gt;logos/branding&lt;/a&gt;, and &lt;a href=&quot;http://www.webascender.com/Services/Training&quot;&gt;training&lt;/a&gt;. Each ad group would have a specific set of keywords and ad copy written directly for that ad group. Having separate ad groups with different target audiences in mind allows your ads to reach people who want what you have to offer. Otherwise, someone looking for a new website may be shown an ad for internet marketing services, and they would bypass the ad&amp;mdash;diminishing Web Ascender&amp;rsquo;s chances for finding a new lead. Additionally, someone bypassing our ad would reflect to Google that the ads aren&amp;rsquo;t relevant to the audience&amp;mdash;and when this happens, Google won&amp;rsquo;t show the ads as frequently. &lt;/p&gt;
&lt;h2&gt;Ads&lt;/h2&gt;
&lt;p&gt;When your ad groups are established, it&amp;rsquo;s time to think about your individual ads. Start by setting up at least three ads per ad group. Additionally, in order to fairly evaluate their performance, keep certain pieces of the ad consistent across all three of them. For example, keep the CTA line the same, but mix up the headline and body text (or vice versa). This way you know which ads are working, and not guessing at whether its success is due to the headline or CTA.&lt;/p&gt;
&lt;p&gt;When it comes to choosing the destination of your ads, be sure to link to a relevant landing page. If Google sees that visitors quickly bounce after arriving at your site (from clicking on an ad) and don&amp;rsquo;t bother with filling out a form, they&amp;rsquo;ll start showing your ad less. Additionally, if you&amp;rsquo;re going to PAY for visitors to click on your site, you should lead them to a location where they&amp;rsquo;ll be more than a visitor&amp;mdash;help them become lead! If you simply want website visitors to explore your website, focus on optimizing your site for organic searches&amp;mdash;those clicks are free.&lt;/p&gt;
&lt;h2&gt;Adwords Keywords &amp;amp; Budget Limitations&lt;/h2&gt;
&lt;p&gt;Within each ad group, you&amp;rsquo;ll establish a set of keywords that focus on the goal of your ad. Utilize Adwords&amp;rsquo; &lt;a href=&quot;http://www.webascender.com/Blog/ID/795/categoryId/52/How-to-Use-the-Google-AdWords-Keyword-Planner#.WHAIGLYrKL8&quot;&gt;Keyword Planner&lt;/a&gt; to gain an idea of what keywords are searched for, how much competition exists for each keyword, and the expected cost per click (CPC) to show up for individual keywords. This will help you gauge how far your budget will stretch based on the typical CPC for your selected keywords. The amount of keywords you use largely depends on your budget. Smaller budgets should run fewer keywords so your budget isn&amp;rsquo;t stretched across as many keywords. When an ad group has too many keywords at too high of a cost, Adwords will post a message saying &amp;ldquo;limited by budget&amp;rdquo; for the affected keywords. Consider raising your CPC for those specific keywords, or pausing them to allow less expensive keywords have access to more of the budget.&lt;/p&gt;
&lt;h2&gt;Negative Keywords&lt;/h2&gt;
&lt;p&gt;Once your Adwords have been running for a week or two, look and see what search terms have triggered your ads. If that list shows search terms that you DON&#39;T want your ads to show up for, consider adding negative keywords on either the ad group or ad campaign level. For example, if the store, &lt;em&gt;Target&lt;/em&gt; is running Adwords for a current sale, they will likely include negative keywords such as &amp;ldquo;Walmart and &amp;ldquo;Costco.&amp;rdquo; &lt;/p&gt;
&lt;h2&gt;Monitoring Adwords&lt;/h2&gt;
&lt;p&gt;One of the most important elements of your Adwords optimization is closely monitoring your Adwords performance and making adjustments as needed. If the goal of your ads are to convert visitors to leads, then think about pausing an ad group (or campaign) if it&amp;rsquo;s not converting any visitors&amp;mdash;you could put that budget toward ad groups and campaigns that are converting visitors. Ultimately, establish the goals of your Adwords prior to setting them up, and monitor them afterwards in order to make the right changes that will further optimize them to reach your pre-established goals.&lt;/p&gt;</description> 
    <dc:creator>Elizabeth Brogan</dc:creator> 
    <pubDate>Tue, 10 Jan 2017 14:00:00 GMT</pubDate> 
    <guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:837</guid> 
    
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    <title>How to Use CSS Image Filters to Create a Cohesive Look and Feel on a Website</title> 
    <link>http://www.webascender.com/Blog/ID/836/How-to-Use-CSS-Image-Filters-to-Create-a-Cohesive-Look-and-Feel-on-a-Website</link> 
    <description><p>Using photos on a website is a great way to create credibility and connect users emotionally to your brand. You can now take it a step further and ensure the photos on your site have a similar look and feel without the need for Photoshop or Instagram filters. CSS image filters allow you to change the look and feel of your photos by simply making changes within your CSS file.</p>
<p>How important is it that your website photos are aesthetically similar? Any Instagram expert will tell you one of the best ways to gain followers is by establishing a &lsquo;look&rsquo; to your posts. Accounts <a href="http://www.webascender.com/Blog/ID/691/categoryId/18/Understanding-Color-Schemes-Choosing-Colors-for-Your-Website#.WG1T_7YrJjc" target="_blank">with consistent color themes</a> attract and engage more users than those without. Even if Instagram isn&rsquo;t a part of your brand strategy, you can still implement this idea on your website by using CSS image filters on your photos. </p>
<h2>Here's How to Set CSS Image Filters on Your Website Photos</h2>
<p>First, we&rsquo;ve set up a page with a grid of photos using the following html:</p>
<p>
<code>
&lt;div class="content"&gt;<br />
&lt;img alt="" src="photo-1.jpg" /&gt;<br />
&lt;img alt="" src="photo-2.jpg" /&gt;<br />
&lt;img alt="" src="photo-3.jpg" /&gt;<br />
&lt;img alt="" src="photo-4.jpg" /&gt;<br />
&lt;img alt="" src="photo-5.jpg" /&gt;<br />
&lt;img alt="" src="photo-6.jpg" /&gt;<br />
&lt;/div&gt;
</code></p>
<p>We&rsquo;ll then set up our images to have a little space between them using margins:
</p>
<p>
<code>
.content img {<br />
&nbsp;&nbsp;&nbsp;&nbsp;margin: 3px;<br />
}
</code>
</p>
<p><img alt="" src="/Portals/0/Blog/CSS-Filters/css-filters-1.png" /></p>
<p>
These photos are great as-is. They follow a consistent theme and have similar lighting but let&rsquo;s say we want to change the look of the images. We can use the CSS image filters property to change all the images in my grid to look completely different. In this case, I want to see how all of my images look as gray scale images using the following code:
</p>
<p>
<code>
.content img {<br />
&nbsp;&nbsp;&nbsp;&nbsp;filter: grayscale(100%);<br />
&nbsp;&nbsp;&nbsp;&nbsp;margin: 3px;<br />
}
</code>
</p>
<p>
I use the function &lsquo;grayscale&rsquo; set at 100% to completely desaturate my images.
</p>
<p><img alt="" src="/Portals/0/Blog/CSS-Filters/css-filters-2.png" /></p>
<p>
I can take it a step further and add multiple filters to my photo. In this case I&rsquo;ll bump up the contrast to make the shadows stand out and decrease the brightness to make my whites a slightly darker shade.
</p>
<p>
<code>
.content img {<br />
&nbsp;&nbsp;&nbsp;&nbsp;filter: grayscale(100%) contrast(170%) brightness(95%);<br />
&nbsp;&nbsp;&nbsp;&nbsp;margin: 3px;<br />
}
</code>
</p>
<p><img alt="" src="/Portals/0/Blog/CSS-Filters/css-filters-3.png" /></p>
<p>
If I wanted to add a little more color to my photos, I can decrease the value of my gray scale to 60%.
</p>
<p>
<code>
.content img {<br />
&nbsp;&nbsp;&nbsp;&nbsp;filter: grayscale(60%) contrast(170%) brightness(95%);<br />
&nbsp;&nbsp;&nbsp;&nbsp;margin: 3px;<br />
}
</code>
</p>
<p><img alt="" src="/Portals/0/Blog/CSS-Filters/css-filters-4.png" /></p>
<p>
I can even use CSS image filters to add a <a href="http://www.webascender.com/Blog/ID/832/10-Inspiring-Websites-Using-Pantones-2017-Color-of-the-Year#.WG1TIrYrJjc" target="_blank">color filter to my images</a>, further enhancing my look and feel. To do this, I need to add a parent element to my images in my html file.
</p>
<p>
<code>
&lt;div class="content"&gt;<br />
&nbsp;&nbsp;&nbsp; &lt;div class="photo"&gt;&lt;img src="photo-1.jpg" /&gt;&lt;/div&gt;<br />
&nbsp;&nbsp;&nbsp; &lt;div class="photo"&gt;&lt;img src="photo-2.jpg" /&gt;&lt;/div&gt;<br />
&nbsp;&nbsp;&nbsp; &lt;div class="photo"&gt;&lt;img src="photo-3.jpg" /&gt;&lt;/div&gt;<br />
&nbsp;&nbsp;&nbsp; &lt;div class="photo"&gt;&lt;img src="photo-4.jpg" /&gt;&lt;/div&gt;<br />
&nbsp;&nbsp;&nbsp; &lt;div class="photo"&gt;&lt;img src="photo-5.jpg" /&gt;&lt;/div&gt;<br />
&nbsp;&nbsp;&nbsp; &lt;div class="photo"&gt;&lt;img src="photo-6.jpg" /&gt;&lt;/div&gt;<br />
&lt;/div&gt;<br />
</code>
</p>
<p>
Next, I apply my CSS image filters to the parent element and set them to display 'inline-block' and change the position to 'relative'.
</p>
<p>
<code>
.content .photo {<br />
&nbsp;&nbsp;&nbsp; display: inline-block;<br />
&nbsp;&nbsp;&nbsp; filter: grayscale(60%) contrast(170%) brightness(95%);<br />
&nbsp;&nbsp;&nbsp; margin: 3px;<br />
&nbsp;&nbsp;&nbsp; position:relative;<br />
</code>
</p>
<p>
I&rsquo;ll use the pseudo element &lsquo;before&rsquo; to add the filter color to my image:
</p>
<p>
<code>
.content .photo::before {<br />
&nbsp;&nbsp;&nbsp;&nbsp;background: rgba(224, 138, 157, 0.23);<br />
&nbsp;&nbsp;&nbsp;&nbsp;content: "";<br />
&nbsp;&nbsp;&nbsp;&nbsp;height: 100%;<br />
&nbsp;&nbsp;&nbsp;&nbsp;left: 0;<br />
&nbsp;&nbsp;&nbsp;&nbsp;position: absolute;<br />
&nbsp;&nbsp;&nbsp;&nbsp;top: 0;<br />
&nbsp;&nbsp;&nbsp;&nbsp;width: 100%;<br />
}<br />
</code>
</p>
<p><img alt="" src="/Portals/0/Blog/CSS-Filters/css-filters-5.png" /></p>
<p>
Now all of my images are slightly desaturated, have high contrast, and a warm, rosy hue overlaying them.
</p>
<h3>The Take Away</h3>
<p>Creating your own look and feel for the images on your website is as easy as updating your CSS file. Having a similar color theme applied to the <a href="http://www.webascender.com/Blog/ID/825/2017-Website-Layout-Trends#.WG1TKbYrJjc" target="_blank">images in your website layout</a> will be visually engaging for users. There are many ways to apply CSS image filters to your photos including using sepia, inverting your colors, and changing the hue. You can learn more about these filters here:</p>
<ul>
    <li><a href="https://css-tricks.com/almanac/properties/f/filter/" target="_blank">https://css-tricks.com/almanac/properties/f/filter/</a></li>
    <li><a href="https://developer.mozilla.org/en-US/docs/Web/CSS/filter" target="_blank">https://developer.mozilla.org/en-US/docs/Web/CSS/filter</a></li>
</ul></description> 
    <dc:creator>Corrine Swartz</dc:creator> 
    <pubDate>Wed, 04 Jan 2017 15:06:00 GMT</pubDate> 
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    <title>5 Digital Marketing Trends for 2017</title> 
    <link>http://www.webascender.com/Blog/ID/835/5-Digital-Marketing-Trends-for-2017</link> 
    <description>&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img src=&quot;/Portals/0/Blog/2017-Digital-Marketing-Trends/5-digital-marketing-trends-for-2017.png?ver=2016-12-28-154952-877&quot; alt=&quot;5 Digital Marketing Trends For 2017&quot; style=&quot;width: 900px; height: 450px; text-align: center;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;The holidays are almost over - 2016 is about to be in the rear view mirror. But for many digital marketers, 2016 was over a while ago. Forecasting and planning for 2017 has been happening for a few months at this point with most decisions being made by data and goals for the new year. But what digital marketing trends should be considered in the 2017 outlook?&lt;/p&gt;
&lt;p&gt;It is an exciting time in digital to say the least. New products and designs are being introduced every day each with a new and exciting attribute or feature for marketers to sink their teeth into. For the first time ever, &lt;a href=&quot;https://www.emarketer.com/Article/Digital-Ad-Spending-Surpass-TV-Next-Year/1013671&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;eMarketer expects digital advertising spend to exceed television advertising sales&lt;/a&gt;. So what digital marketing trends will pull away from the pack? &lt;/p&gt;
&lt;h2&gt;Below are 5 Digital Marketing Trends That Have Growth Potential in 2017:&lt;/h2&gt;
&lt;h3&gt;1. Personalized, Conversational and Engaging Content&lt;/h3&gt;
&lt;p&gt;Each day digital advertisers are using new techniques and spaces to target audiences which unfortunately can lead to some users starting to tune out messaging. Having engaging and conversational content can set those messages apart from the crowd. Visitors are getting savvy in the way they interact with content and messaging. When the message speaks to them directly, this greatly &lt;a href=&quot;http://www.webascender.com/Blog/ID/826/7-Ways-to-Improve-Website-Conversions#.WGQruKIrJjc&quot; target=&quot;_blank&quot;&gt;increases every marketers bottom line - conversions&lt;/a&gt;. Look for new ways to personalize content for each user, specifically in eComm with past purchase history and buyer trends to be utilized.&lt;/p&gt;
&lt;h3&gt;2. Influencer Marketing&lt;/h3&gt;
&lt;p&gt;A great example of influencer marketing being successful can be found with Snapchat in 2016. Brands started using avid Snapchat users with strong audiences to pitch their brand in new and engaging ways. Such marketing attracted the more elusive younger target audiences that are tough to persuade or get their attention in fun and interesting ways. This can also be seen as brands valuing their current customers by promoting a current user who believes in their product or brand. That level of value is difficult to create as well as lead to the strong increase of reach and conversions brands are seeing from influencer marketing.&lt;/p&gt;
&lt;h3&gt;3. AR/VR Product Enhancements&lt;/h3&gt;
&lt;p&gt;&lt;a href=&quot;https://techcrunch.com/2015/04/06/augmented-and-virtual-reality-to-hit-150-billion-by-2020/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Augmented and virtual reality are expected to bring revenues of $150 billion by 2020&lt;/a&gt; - how will advertisers capitalize on that growth? With the success of Pok&amp;eacute;mon Go in 2016, businesses see the value blending virtual activities with the real world by encompassing a fully engaging experience with the user. They create an interesting blend of storytelling while giving users a new reason to interact with the brand. Look for functionalities like 360&amp;deg; video to be utilized by brands to engage users while testing out how their messaging can work in the evolving AR/VR space.&lt;/p&gt;
&lt;h3&gt;4. Next Level Data&lt;/h3&gt;
&lt;p&gt;&lt;a href=&quot;http://www.webascender.com/Blog/ID/821/10-Website-Metrics-to-Track-to-Improve-Your-Website#.WGQs-qIrJjc&quot; target=&quot;_blank&quot;&gt;Digital marketers love data&lt;/a&gt;. It can help guide decisions, pull out ROI and optimize campaigns to their best potential. Look for data to jump to the next level while finding ways to eliminate holes from reporting. For example, we lose campaign tracking if a user shares content through email, instant messenger or text message. Figuring out how to continue tracking while embracing channels where data is lacking will be a big effort in 2017.&lt;/p&gt;
&lt;h3&gt;5. Video Marketing with Personalization&lt;/h3&gt;
&lt;p&gt;Video content has been a big player in digital marketing strategies for a few years now. We know from data that users are watching the videos, but we previously lacked interaction with video. With the introduction of Facebook Live in 2016, users are now able to interact with the video content in real time through comments, shares and reactions. Brands are then able to react to their customers in real-time, thus creating a &amp;ldquo;real&amp;rdquo; interaction and experience. That specific type of interaction is being craved by both brands and customers - expect it to only increase in 2017.&lt;/p&gt;
&lt;p&gt;These are just a few examples of new and innovative digital marketing trends we expect to see in 2017. Let us know in the comments other trends you expect to see in the new year.&lt;/p&gt;</description> 
    <dc:creator>Web Ascender</dc:creator> 
    <pubDate>Wed, 28 Dec 2016 19:52:00 GMT</pubDate> 
    <guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:835</guid> 
    
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    <title>5 Essential Chrome Extensions for Web Developers</title> 
    <link>http://www.webascender.com/Blog/ID/834/5-Essential-Chrome-Extensions-for-Web-Developers</link> 
    <description>&lt;p&gt;Google Chrome is my go-to web browser for many reasons, it&#39;s fast, supports modern web standards, and has a large ecosystem of awesome &lt;a href=&quot;https://chrome.google.com/webstore/category/extensions&quot;&gt;browser extensions&lt;/a&gt; that make life as a web developer much easier.&lt;/p&gt;
&lt;p&gt;Here are just a few that I can&#39;t live without!&lt;/p&gt;
&lt;h2 id=&quot;1-awesome-screenshot&quot;&gt;1. Awesome Screenshot&lt;/h2&gt;
&lt;p&gt;Taking screenshots of your browser window is an extremely useful function.  You can show others something cool you saw on a website, or document a bug or issue easily without having to type a bunch of text describing what is easily seen with a picture.  However, what about when you want a screenshot of the ENTIRE page of a website?  That area &quot;below the fold&quot; that requires you to scroll your browser down to see?  You could take a screenshot, scroll down, take another screenshot, scroll down, etc, etc.  Or you could install Awesome Screenshot and use the &quot;capture entire page&quot; button to do it in 1 step!  Awesome Screenshot also has some basic tools for annotating your screenshots, but my most-used feature is by far the &quot;capture entire page&quot; feature.&lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img alt=&quot;essential chrome extensions for web developers&quot; src=&quot;/Portals/0/Blog/2016-5-Essential-Chrome-Extensions-Web-Developers/awesome-screenshot.jpg?ver=2016-12-22-103102-700&quot; style=&quot;text-align: center;&quot; /&gt;&lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&lt;a href=&quot;https://chrome.google.com/webstore/detail/awesome-screenshot-screen/nlipoenfbbikpbjkfpfillcgkoblgpmj?hl=en-US&quot;&gt;Awesome Screenshot Chrome Extension&lt;/a&gt;&lt;/p&gt;
&lt;h2 id=&quot;2-1password&quot;&gt;2. 1Password&lt;/h2&gt;
&lt;p&gt;If you&#39;re like me, you&#39;re overwhelmed with keeping track of all the usernames and passwords you need for your online accounts.  It seems like everything requires a login nowadays and most people cope with this by only using a few common passwords across all their accounts.  However, sharing passwords is a huge security risk and is a recipe for disaster.  1Password to the rescue!&lt;/p&gt;
&lt;p&gt;1Password is a Windows/Mac application and browser extension that makes it easy to generate separate, unique passwords for each of your accounts, but you only need to remember a single &quot;master password&quot; to unlock them all.  They&#39;ve been around for a long time and are trusted by many.  Your &quot;password file&quot; is encrypted and stored on your laptop to keep it secure and out of the cloud.  I&#39;ve been using 1Password for almost 2 years now and I couldn&#39;t live without it.  I highly recommend it to both step up your security and make your life easier, two things that don&#39;t normally go hand-in-hand!&lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&lt;a href=&quot;https://agilebits.com/onepassword&quot;&gt;1Password&lt;/a&gt;&lt;/p&gt;
&lt;h2 id=&quot;3-form-filler&quot;&gt;3. Form Filler&lt;/h2&gt;
&lt;p&gt;As web developers, we deal with web forms a lot, especially during testing.  Testing a simple contact form with only a few fields is one thing, but what about things like order forms that have 20 or more fields?  Those can be very tedious to hand-type into each field dozens of times per day, just to make sure it&#39;s saved properly (and emails sent).&lt;/p&gt;
&lt;p&gt;A simple solution is to use the Form Filler extension that will auto-fill dummy data into your form fields for testing purposes.  When you don&#39;t care specifically &quot;what&quot; is filled in, it&#39;s been a huge time saver for me over the years.&lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&lt;a href=&quot;https://chrome.google.com/webstore/detail/form-filler/bnjjngeaknajbdcgpfkgnonkmififhfo?hl=en-US&quot;&gt;Form Filler Chrome Extension&lt;/a&gt;&lt;/p&gt;
&lt;h2 id=&quot;4-pocket&quot;&gt;4. Pocket&lt;/h2&gt;
&lt;p&gt;Part of being a web developer is keeping up with industry trends and best practices.  One of the ways I do that is by reading, a lot.  Often times I&#39;ll stumble upon a great article that I want to read, but just don&#39;t have the time to dig into right at that moment.  I used to just leave that browser tab open as kind of a reminder to come back to it, but once I had 45+ tabs open I knew this wasn&#39;t a great strategy anymore.&lt;/p&gt;
&lt;p&gt;Pocket is an extension that lets you easily save articles (or any web link) so you can come back and read them later.  It&#39;s essentially a really nice &quot;bookmarks&quot; manager, where you can apply &quot;tags&quot; to articles to make it easier to find them when you need them.  I have tags in my pocket account like: mobile, web, design, development, exercise, etc.  Then, when I have some time during the evening or weekend, I&#39;ll visit my Pocket account, search by tag, and catch up on my reading list.  It&#39;s been a great way to retain information without having to digest it all in the moment.&lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&lt;a href=&quot;https://getpocket.com&quot;&gt;Pocket&lt;/a&gt;&lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&lt;a href=&quot;https://chrome.google.com/webstore/detail/save-to-pocket/niloccemoadcdkdjlinkgdfekeahmflj?hl=en-US&quot;&gt;Pocket Chrome Extension&lt;/a&gt;&lt;/p&gt;
&lt;h2 id=&quot;5-onetab&quot;&gt;5. OneTab&lt;/h2&gt;
&lt;p&gt;I&#39;m not going to say I&#39;m a &quot;tab hoarder&quot; but I do tend to leave lots and lots of my Chrome tabs open, to the point where I can no longer read the titles of each tab.  Chrome is a fast web browser, but it has limits.  One way to prevent Chrome from slowing down your entire computer, while still keeping your tabs, is to use the OneTab extension.  OneTab will save all your open tabs and then close your Chrome window, freeing up valuable system resources (OneTab claims to save up to 95% of your memory!).  When you&#39;re ready to re-open those tabs, just click the OneTab button again to see a list of all your previously saved tabs, and restore them in one click.  I don&#39;t use it every day, but it&#39;s a nice to have when I need it.&lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&lt;a href=&quot;https://chrome.google.com/webstore/detail/onetab/chphlpgkkbolifaimnlloiipkdnihall?hl=en-US&quot;&gt;OneTab&lt;/a&gt;&lt;/p&gt;</description> 
    <dc:creator>Kevin Southworth</dc:creator> 
    <pubDate>Thu, 22 Dec 2016 15:28:00 GMT</pubDate> 
    <guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:834</guid> 
    
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    <comments>http://www.webascender.com/Blog/ID/816/6-Marketing-Content-Styles-to-Build-your-Companys-Marketing-Library#Comments</comments> 
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    <title>6 Marketing Content Styles to Build your Company&#39;s Marketing Library </title> 
    <link>http://www.webascender.com/Blog/ID/816/6-Marketing-Content-Styles-to-Build-your-Companys-Marketing-Library</link> 
    <description>&lt;p&gt;Finding marketing topics that influence your target audience is your first step to increasing leads. Switching up the format of the marketing content you create will help you continue to engage with potential customers. Creating valuable and evergreen content in different formats will allow you to build a robust marketing library for your company. Here are the benefits of creating these 6 types of marketing content, and what each style is best used for.&lt;/p&gt;
&lt;h2&gt;Webinar&lt;/h2&gt;
&lt;p&gt;A webinar is a great option for creating marketing content that requires conveying in-depth topics and explanations. This type of content should be evergreen so that it can be viewed time and time again and still be relevant. The main goal of a webinar is to teach your target audience so that they are better informed about a topic that leads them to inquiring about your product or service. &lt;iframe style=&quot;width: 100%;&quot; height=&quot;600&quot; src=&quot;https://www.youtube.com/embed/YUcmo_MUC3U&quot; frameborder=&quot;0&quot;&gt;&lt;/iframe&gt;&lt;/p&gt;
&lt;h2&gt;Ebook&lt;/h2&gt;
&lt;p&gt;An &lt;a href=&quot;http://content.webascender.com/executives-guide-to-website-development&quot;&gt;ebook is a downloadable book&lt;/a&gt; about a specific topic. This could be a topic that is touched on in your blog, but ties together multiple pieces of content into one overall picture. An ebook can be created using anything from Google Slides to Photoshop and should be distributed in a format that can be downloaded as a PDF or even printed.&lt;/p&gt;
&lt;h2&gt;&lt;img src=&quot;http://www.webascender.com/Portals/0/marketing-content-styles.png?ver=2016-12-21-114725-700&quot; alt=&quot;marketing content styles&quot; style=&quot;height: 225px; width: 300px; text-align: center; float: right;&quot; /&gt;Checklist&lt;/h2&gt;
&lt;p&gt;Writing a &lt;a href=&quot;http://content.webascender.com/ultimate-traffic-generation-checklist&quot;&gt;checklist&lt;/a&gt; is quick and simple and is a great option for leading your audience through thought-out steps in order to reach an overall goal. This goal could be anything that eventually leads your potential customers to finding out more about your products or services. Checklists are good options when time is limited and your audience is more likely to skim through the highlights, rather than reading an entire ebook.&lt;/p&gt;
&lt;h2&gt;Guide&lt;/h2&gt;
&lt;p&gt;A guide is another form of thorough content that dives deep into a specific topic. They are formatted similarly to a checklist, but go into much more detail on each individual topic. A guide should also be able to be easily downloaded by your audience to look back on at a later time and share with peers.&lt;/p&gt;
&lt;h2&gt;Infographic&lt;/h2&gt;
&lt;p&gt;An infographic is a visual piece of content. It uses graphics and impactful pieces of information, like statistics, to share information. This type of marketing content is easily digestible and engages the members of your audience that are visual learners. In fact, a study showed Infographics are liked and shared on social media 3X more than other any other type of content.&lt;/p&gt;
&lt;h2&gt;Case Studies&lt;/h2&gt;
&lt;p&gt;Compelling &lt;a href=&quot;http://www.webascender.com/Blog/ID/663/10-Effective-Uses-of-Case-Studies-for-Marketing-Software-Products#.WFqzvaIrKL8&quot;&gt;case studies&lt;/a&gt; are a great way to share social proof through your brand. Potential customers want to see current customer content that they can relate to and trust. Using your customer testimonials and feedback, along with elaborating on them in a case study format is a great form of marketing content to add to your website. This content should include statistics and data as well as quotes from the customer and other relationship-focused content.&lt;/p&gt;
&lt;p&gt;Using a variety of these styles of marketing content will help you create a more impactful and interactive marketing library. When selecting which style of content you want to use, take into consideration your audience, the type of material you want to share, and what information will resonate with the most people.&lt;/p&gt;</description> 
    <dc:creator>Kelsey Taber</dc:creator> 
    <pubDate>Wed, 21 Dec 2016 20:17:00 GMT</pubDate> 
    <guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:816</guid> 
    
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    <comments>http://www.webascender.com/Blog/ID/832/10-Inspiring-Websites-Using-Pantones-2017-Color-of-the-Year#Comments</comments> 
    <slash:comments>0</slash:comments> 
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    <title>10 Inspiring Websites Using Pantone&#39;s 2017 Color of the Year</title> 
    <link>http://www.webascender.com/Blog/ID/832/10-Inspiring-Websites-Using-Pantones-2017-Color-of-the-Year</link> 
    <description>&lt;p&gt;Global color authority, Pantone, recently announced it&#39;s Color of the Year. &#39;Greenery&#39; is a vibrant green hue said to be symbolic of new beginnings. The &#39;fresh and zesty yellow-green shade&#39; evokes feelings of restoration and revival and will no doubt have a major influence in fashion, design, and web industries. It&#39;s a drastic contrast to &lt;a href=&quot;http://www.webascender.com/Blog/ID/721/10-Beautiful-Examples-of-Websites-Using-Pantones-Color-of-the-Year#.WFRM46IrJjc&quot; target=&quot;_blank&quot;&gt;the two colors chosen for last year&#39;s pantone color of the year - Rose quartz and serenity&lt;/a&gt;.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;patone&#39;s 2017 color of the year&quot; src=&quot;http://www.webascender.com/Portals/0/Blog/2017-Color-of-the-Year/pantone-color-of-the-year.png?ver=2016-12-13-102920-873&quot; /&gt;&lt;/p&gt;
&lt;p&gt;Below are examples of websites that have already implemented bright greens into their designs.&amp;nbsp; &lt;/p&gt;
&lt;h3&gt;&lt;a href=&quot;http://charlesmilnes.co.uk/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Charles Milnes &amp;amp; Company&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;Here, the verdant shade of green is paired with complimentary blues and magentas. The bold tones give the site a sense of confidence.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://charlesmilnes.co.uk/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;&lt;img alt=&quot;patone&#39;s 2017 color of the year&quot; src=&quot;http://www.webascender.com/Portals/0/Blog/2017-Color-of-the-Year/Charles Milnes-Company-For the past 20 years  Charles Milnes.png?ver=2016-12-13-102919-903&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;h3&gt;&lt;a href=&quot;http://hellomind.com/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;HelloMind&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;HelloMind uses the power of green to evoke a sense of calmness and assurance.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://hellomind.com/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;&lt;img alt=&quot;patone&#39;s 2017 color of the year&quot; src=&quot;http://www.webascender.com/Portals/0/Blog/2017-Color-of-the-Year/HelloMind.png?ver=2016-12-13-102919-857&amp;amp;timestamp=1481643403051&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;h3&gt;&lt;a href=&quot;https://www.dogstrust.org.uk/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Dogs Trust&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;New beginnings is the theme for the Dogs Trust site, making green the perfect shade to use on their &#39;Help &amp;amp; Advice&#39; page.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://www.dogstrust.org.uk/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;&lt;img alt=&quot;patone&#39;s 2017 color of the year&quot; src=&quot;http://www.webascender.com/Portals/0/Blog/2017-Color-of-the-Year/Help%20%20%20advice%20%20%20Dogs%20Trust.png?ver=2016-12-13-102919-873&amp;amp;timestamp=1481643421609&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;h3&gt;&lt;a href=&quot;https://kyokotea.com/en-uk&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Kyoko Real Green Tea&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;Green is a perfect shade for health and nutrition, making it a great color to use on the Kyoko Real Green Tea site.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://kyokotea.com/en-uk&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;&lt;img alt=&quot;patone&#39;s 2017 color of the year&quot; src=&quot;http://www.webascender.com/Portals/0/Blog/2017-Color-of-the-Year/Kyoko%20Real%20Green%20Tea.png?ver=2016-12-13-102920-110&amp;amp;timestamp=1481643440537&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;h3&gt;&lt;a href=&quot;https://mambomambo.ca/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;MamboMambo&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;The MamboMambo site implements green in a way that is bright and attention grabbing.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://mambomambo.ca/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;&lt;img alt=&quot;patone&#39;s 2017 color of the year&quot; src=&quot;http://www.webascender.com/Portals/0/Blog/2017-Color-of-the-Year/MamboMambo.png?ver=2016-12-13-102920-077&amp;amp;timestamp=1481643455362&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;h3&gt;&lt;a href=&quot;http://moleproducts.com/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Mole&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;Pops of bright green keep this site clean and fresh.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://moleproducts.com/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;&lt;img alt=&quot;patone&#39;s 2017 color of the year&quot; src=&quot;http://www.webascender.com/Portals/0/Blog/2017-Color-of-the-Year/MOLE%20%20%20Inicio.png?ver=2016-12-13-102919-780&amp;amp;timestamp=1481643475991&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;h3&gt;&lt;a href=&quot;https://moula.com.au/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Moula&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;This business loan site uses bright greens to draw attention to calls to action.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://moula.com.au/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;&lt;img alt=&quot;patone&#39;s 2017 color of the year&quot; src=&quot;http://www.webascender.com/Portals/0/Blog/2017-Color-of-the-Year/Moula%20%20%20Business%20Loans.%20Quick.%20Smart..png?ver=2016-12-13-102920-750&amp;amp;timestamp=1481643494069&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;h3&gt;&lt;a href=&quot;http://ricanza.com/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Ricanza&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;Bright green is the perfect shade for evoking a sense of freshness and vitality, making it a perfect fit for a fresh fruit supplier.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://ricanza.com/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;&lt;img alt=&quot;patone&#39;s 2017 color of the year&quot; src=&quot;http://www.webascender.com/Portals/0/Blog/2017-Color-of-the-Year/Ricanza.png?ver=2016-12-13-102920-093&amp;amp;timestamp=1481643927704&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;h3&gt;&lt;a href=&quot;http://rainforest.arkivert.no/#kart&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Save the Rainforest&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;The verdant tone lends itself perfectly to nature-inspired websites. &lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://rainforest.arkivert.no/#kart&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;&lt;img alt=&quot;patone&#39;s 2017 color of the year&quot; src=&quot;http://www.webascender.com/Portals/0/Blog/2017-Color-of-the-Year/Save%20the%20Rainforest.png?ver=2016-12-13-102920-657&amp;amp;timestamp=1481644026866&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;h3&gt;&lt;a href=&quot;http://www.webcoursesbangkok.com/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Web Courses&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;Growth is the theme for this site and green is the perfect shade to evoke a sense of development.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.webcoursesbangkok.com/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;&lt;img alt=&quot;patone&#39;s 2017 color of the year&quot; src=&quot;http://www.webascender.com/Portals/0/Blog/2017-Color-of-the-Year/Web%20Courses%20Bangkok%20%20%20accredited%20training%20center%20that%20believes%20in%20growing%20real%20life%20skills.png?ver=2016-12-13-102920-423&amp;amp;timestamp=1481644040327&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;What are your thoughts on this year&#39;s Color of the Year? Love it? Hate it? Think it should have been something else? Tell me about it in the comments below!&lt;/p&gt;</description> 
    <dc:creator>Corrine Swartz</dc:creator> 
    <pubDate>Fri, 16 Dec 2016 15:00:00 GMT</pubDate> 
    <guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:832</guid> 
    
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    <comments>http://www.webascender.com/Blog/ID/833/EDI-ASC-X12-Documents--An-Introduction-For-Developers#Comments</comments> 
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    <title>EDI ASC X12 Documents - An Introduction For Developers</title> 
    <link>http://www.webascender.com/Blog/ID/833/EDI-ASC-X12-Documents--An-Introduction-For-Developers</link> 
    <description>&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img src=&quot;/Portals/0/Internet-Marketing/EDI%20ASC%20X12%20Documents.png?ver=2016-12-14-121752-343&quot; alt=&quot;EDI ASC X12 Documents - An Introduction For Developers&quot; style=&quot;text-align: center; width: 900px; height: 450px;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;
In this post we will be examining EDI ASC X12 documents. The ASC X12 electronic data interchange format is much older and more widely used than formats like JSON or XML. The scope and scale of the EDI format is positively massive. Many of the transactions across a huge number of businesses and government agencies are conducted via the exchange of EDI documents. In many cases the ASC X12 EDI format is the industry standard. This post will start by looking at some of the general definitions and concepts related to these documents. We will then look more in depth at the specific structure and syntax of the EDI format and discuss some considerations when designing an application that uses these documents for data interchange.
&lt;/p&gt;
&lt;h2&gt;
Understanding EDI ASC X12 Documents
&lt;/h2&gt;
&lt;h4&gt;
Overview
&lt;/h4&gt;
&lt;p&gt;
In simplest terms, the EDI ASC X12 format is a set of standards and rules that define a certain syntax for structuring and transferring data between two or more parties. In this sense, these documents are analogous to better known formats like JSON and XML. The general ASC X12 standard consists of several different versions and many different sub-standards. The general ASC X12 format has gone through several major updates/revisions over the years resulting in different versions. Some common versions in use today include 004010, 005010 and 006010. More meaningful than the version are the many different sub-standards. These sub-standards are generally the principal way in which EDI documents are identified. Each sub-standard generally corresponds to a specific industry or field. For example, there are EDI documents used to transmit data in finance, shipping and insurance. A three-digit number is used to identify these sub-standards. The 856 document for example is used to represent shipping notices and/or manifests. The 837 document is used to submit payment for health care claims. Nowadays, version 005010 is standard across the health care field. Therefore, to be complete in our designation, if we were working with health care claims we would be using the 005010 837 document. Each sub-standard like the 856 or 837 defines its own unique rules and structure in addition to what is defined by the general ASC X12 version format. You can go to the link below to see a list of many different 004010 ASC X12 EDI documents.
&lt;/p&gt;
&lt;p&gt;
&lt;a href=&quot;https://en.wikipedia.org/wiki/X12_Document_List&quot; target=&quot;_blank&quot;&gt;List of X12 documents for EDI version 4, Release 1 (004010)&lt;/a&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;/p&gt;
&lt;h4&gt;
The general structure and syntax of EDI documents
&lt;/h4&gt;
&lt;p&gt;
At the most basic level EDI documents are conceptually similar to XML and other data formats. In almost any data format you have some way of defining a group or unit of data and you express the structure of the overall data document via some &quot;nesting&quot; scheme. In XML a grouping of data is defined by tags and these tags are nested inside each other. EDI documents are similar in that they are essentially a nested collection of groups of data. XML is very easy to read and understand because each separation and grouping of data is explicit and written out. You always know exactly when one grouping or level of data has ended because of the presence of a closing tag. Unfortunately for EDI documents things are not so simple. Often the overall structure is not explicitly written out but rather implied in other ways. We will describe this in more detail going forward. For now, let&#39;s look at the basic units of data in an EDI document.
&lt;/p&gt;
&lt;p&gt;
In an EDI document all data is written out as &quot;segments&quot; and &quot;elements&quot;. A segment is made up of an identifier and a finite number of elements. Each element is just a piece of data, for example a number or a string. An element may be a composite element, consisting of several pieces of data known as &quot;components&quot;. You can think of a composite element as an array. Segments and elements are separated by characters which serve as delimiters. Unless otherwise specified, the element delimiter is denoted by the &#39;*&#39; character and the segment delimiter is denoted by the &#39;~&#39; character. The delimiter for the components of a composite element is the &#39;:&#39; character. All of the actual text within an EDI document will consist entirely of &quot;segments&quot; and &quot;elements&quot;, all other structure and meaning is implied by the relative location of the segments and elements. Below is an example of one segment from an 837 document.
&lt;/p&gt;
&lt;p&gt;
CLM*A101*37.7***11:B:1*Y*A*Y*Y***********~
&lt;/p&gt;
&lt;p&gt;
The very first part of the segment is the identifier. The identifier is not an element; it merely identifies the segment. We can see from the above that this segment is a &quot;CLM&quot; segment. This segment consists of 20 elements each separated by the &#39;*&#39; character. We see that the first element is the string &quot;A101&quot;. The second element is the decimal 37.7. Elements 3 and 4 are empty and have no value. Element 5 is a composite element with three components, the number 11, the character &#39;B&#39; and the number 1. Element 9 is the character &#39;Y&#39; and elements 10-20 are all blank. We see that the &quot;CLM&quot; segment has ended by the presence of the &#39;~&#39; character.
&lt;/p&gt;
&lt;p&gt;
The next question is, what do these values mean? From just looking at the above there is absolutely no way to tell. Each EDI document has an associated guide/dictionary that specifies the meaning of each segment and each element. This guide is necessary for an EDI document to have any meaning. If I wish to read the above segment I need a copy of the guide to read from. If I am designing an EDI document parser, a copy of the language rules expressed in the guide must somehow be written into my program. Unfortunately, these guides are only provided via the ASC X12 standards committee and must be purchased. So for example if I needed the 005010 837 guide I would purchase it below.
&lt;/p&gt;
&lt;p&gt;
&lt;a href=&quot;http://store.x12.org/store/healthcare-5010-consolidated-guides&quot; target=&quot;_blank&quot;&gt;Purchase the 005010 837 Implementation Guide&lt;/a&gt;
&lt;/p&gt;
&lt;p&gt;
If you clicked the above link, you&#39;ll notice that the 837 standard is further broken down into 837-P, 837-I and 837-D. Let&#39;s assume we are working with the 837-P document. From referencing the corresponding guide, I find that the &quot;CLM&quot; segment specifies claim information. In other words, this segment represents a health care claim that I am submitting for payment. The second element of this segment specifies the monetary amount of the claim. So we see that I am submitting a claim for the amount of 37.7 dollars. Each other data element is similarly defined in the official implementation guide. The guide also contains additional information such as what kind of data is allowed for each element. For instance, some elements are only allowed to have a decimal value, others a string value of a certain length. In some cases, there are actually only a fixed number of possibilities that are allowed for an element. For instance, the guide may define that the only allowable values for an element are &#39;A&#39;, &#39;B&#39; and &#39;C&#39;. Most EDI guides will also contain some information on general business concerns and industry specific information.
&lt;/p&gt;
&lt;h4&gt;
Headers
&lt;/h4&gt;
&lt;p&gt;
Beyond segments and elements almost all other structure in an EDI document is implied, usually by the relative position/location of segments. All EDI documents start with a number of headers that are sometimes referred to as the &quot;envelope&quot;. These headers are just special segments that are at the beginning of every EDI document. There are usually three such headers, the interchange control header, functional group header and transaction set header. These are some of the only segments that have special matching end segments. Generally, the only indication that a segment has ended is the presence of the &#39;~&#39; character. Let&#39;s look at an 005010 837-P document with only the necessary headers. Note that I will be using placeholders here for the actual element values. You will need to look at the implementation guide for the correct values, the idea here is to help understand the structure.
&lt;/p&gt;
&lt;p&gt;
&lt;pre&gt;ISA*1*2*3*4~
  GS*A*B*C~
    ST*1*2*3~
    SE*55*66~
  GE*a*b~
IEA*11*22~

&lt;/pre&gt;
&lt;/p&gt;
&lt;p&gt;
The ISA segment is the interchange control header. The GS segment is the functional group header and the ST segment is the transaction set header. The SE (interchange control trailer) segment corresponds to the ST segment and indicates an end of the transaction set. Similarly, the GE segment corresponds to GS and the IEA segment corresponds to the ISA segment.
&lt;/p&gt;
&lt;h4&gt;
Loops
&lt;/h4&gt;
&lt;p&gt;
The final major structural pieces of an EDI documents are known as &quot;Loops&quot;. A Loop in this sense has nothing to do with a programmatic loop. In an EDI document a &quot;Loop&quot; is simply a grouping of segments. A &quot;Loop&quot; may be repeated but it does not need to be. In an 837-P document one of the most important loops is Loop 2300. This loop contains all of the segments necessary to list all of the information regarding a single claim. Loop 2300 always starts with one &quot;CLM&quot; segment. We saw an example of this segment earlier. Loops can be further divided into sub loops. Not all segments need to be contained in a sub loop. Loop 2300 for example consists of a number of segments and several sub-loops each themselves consisting of a number of segments. Sub loops are usually denoted by the parent loop followed by a letter. Loop 2300A and Loop 2300B for example are sub loops within Loop 2300.
&lt;/p&gt;
&lt;p&gt;
One tricky thing about loops is that there are no distinct segments that indicate the start or end of a loop. We can only know a loop has started or ended by looking at the segments around it. Loop 2300 is nice since from the guide we know it will always begin with a &quot;CLM&quot; segment. However, in most cases it is much trickier. Some Loops start with the same segment. For example, in an 005010 837-P Document Loops 1000A and Loops 1000B both start with an NM1 segment which indicates a name. There are many other cases where the structure can become quite difficult to infer. For example, many Loops within an EDI document are optional. Therefore, the ending of one Loop can be marked by multiple different possible segments at multiple different possible places. Thus in most cases, parsing or writing an EDI document requires a complete programmatic implementation of all the rules and syntax defined in the official guide. One cannot simply traverse the document according to the presence of starting and closing tags.
&lt;/p&gt;
&lt;h4&gt;
Hierarchical Segments
&lt;/h4&gt;
&lt;p&gt;
Sometimes the loose, implied structure described above is insufficient. Many EDI documents including the 837-P we have been using in our examples require additional information so that a fixed structure can be achieved where necessary. This is accomplished by adding so-called &quot;Hierarchical Segments&quot;. These segments are included solely to indicate that the current loop is acting as a parent or child loop. So we have some places where the structure is explicitly defined for us via these hierarchical segments and some places where the structure is not explicitly defined. Contrast this to a format like XML where the structure is inherent to the format itself. Here&#39;s an example of what a hierarchical segment would look like in an 837-P document.
&lt;/p&gt;
&lt;p&gt;
HL*3*1*22*0~
&lt;/p&gt;
&lt;p&gt;
Exactly how these &quot;Hierarchical&quot; segments are implemented is again dependent on what kind of EDI document we are working with. In an 837-P document the first element 3 is a unique index shared across all HL segments. The second element indicates that this Loop is a child of the Loop with the HL segment where the index is 1. The third element is a code which identifies what kind of data this loop contains. The fourth element indicates that this Loop has no other child loops with Hierarchical segments. Remember that these hierarchical segments do not appear in every Loop. Some Loops have them and some do not.
&lt;/p&gt;
&lt;p&gt;
Let&#39;s look at another example 837-P document containing more loops and segments. Note that I am omitting the data elements for each segment and have not included all necessary segments for a valid 837-P document. I will be using comments indicated by the &#39;#&#39; character to mark the start of Loops and I will be using indentation to indicate the full structure. Note that these comments are not valid EDI markup, they would need to be removed.
&lt;/p&gt;
&lt;p&gt;
&lt;pre&gt;ISA*1*2*3*4~
  GS*A*B*C~
    ST*1*2*3~

      # Loop 1000A
      NM1~
      PER~

      # Loop 1000B
      NM1~

      Loop 2000A
      HL~
      PRV~

        # Loop 2010AA
        NM1~
        N3~
        N4~
        REF~

      # Loop 2000B
      HL~
      SBR~

        # Loop 2000BA
        NM1~

        # Loop 2010BB
        NM1~

        #Loop 2300
        CLM~
        CLM~


    SE*55*66~
  GE*a*b~
IEA*11*22~


&lt;/pre&gt;
&lt;/p&gt;
&lt;p&gt;
In reality this example document would most likely appear as follows
&lt;/p&gt;
&lt;p&gt;
ISA*1*2*3*4~GS*A*B*C~ST*1*2*3~NM1~PER~NM1~HL~PRV~NM1~N3~N4~REF~HL~SBR~NM1~NM1~CLM~CLM~SE*55*66~GE*a*b~IEA*11*22~
&lt;/p&gt;
&lt;h2&gt;
Using EDI Documents In Your Application
&lt;/h2&gt;
&lt;p&gt;
Now that we have some understanding about the structure of EDI documents let&#39;s talk about how to integrate this data format into our applications. Most applications will be concerned with transferring data in the form of EDI documents back and forth between your application and some other external third party. There are some things you need to be aware of before going forward. You will typically need a business partner or trading partner agreement in place with the third party you are exchanging data with. You will also need to agree upon how the EDI documents will be transferred back and forth. In other words, what communication software/protocol will you use? Next, see if the third party you are working with maintains their own EDI implementation guide. Almost all large third parties that exchange data via EDI documents will have their own implementation guide. First and foremost, this implementation guide should specify what values to use for certain elements. For example, you will need to know what name and information to use for the receiver name loop 1000B in an 005010 837-P document. The implementation guide will also most likely include additional information about how to structure your document and what segments/elements to use. The general EDI format is somewhat flexible. There are many optional loops and segments that you can choose to send or not depending on your business needs. Furthermore, the same data can often be sent using different combinations of loops and segments. There are many allowable variations that would all result in a &quot;compliant&quot; ASC X12 EDI document. Therefore, it is up the businesses/groups exchanging data to agree upon their own fixed standards.
&lt;/p&gt;
&lt;p&gt;
Once you have everything in place with your trading/business partner the next step is to determine how your application will translate data from your system to the EDI format. In the best case scenario there will already some agreed upon commercial software in place to parse and write EDI documents. In this case you simply need to pass your data into this software and then transmit the resulting documents. If there is no agreed upon translating software in place, we should still avoid writing our own parser unless absolutely necessary. The EDI format is simply too complex with too many different rules and edge cases across many different standards. The amount of time you will spend attempting to parse even just a small subset of possible documents is almost never justified. Rather you should look for existing solutions and build on them to suite your needs. For instance, when working with a Rails application try to find a well established gem. One such gem that has worked well for many ruby developers is &lt;a href=&quot;https://github.com/kputnam/stupidedi&quot; target=&quot;_blank&quot;&gt;stupidedi&lt;/a&gt;. However you end up implementing your EDI translator, it is imperative that this part of your application have very good test coverage. Between the many different kinds of EDI documents and the specific needs and rules set up by individual third parties, there is almost never a simple one size fits all solution here.
&lt;/p&gt;
&lt;p&gt;
Hopefully this post has helped you to understand the various EDI document formats on a general level. Remember that this post is not and cannot be a comprehensive guide. The vast majority of the implementation details will depend on what kind of EDI document you are using and the third party or parties that you are working with. You will need the general EDI guide/dictionary for your document version and type as well as the specific implementation guides maintained by your trading/business partners.
&lt;/p&gt;
&lt;h2&gt;
A Few Additional Links And Resources
&lt;/h2&gt;
&lt;p&gt;
&lt;a href=&quot;http://www.edibasics.com/what-is-edi/what-comprises-an-edi-document/&quot; target=&quot;_blank&quot;&gt;EDI Basics&lt;/a&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;a href=&quot;http://www.1edisource.com/transaction-sets?TSet=837&quot; target=&quot;_blank&quot;&gt;EDI 837 Information&lt;/a&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;a href=&quot;https://www.ihs.gov/hipaa/835_837/newsletter2/&quot; target=&quot;_blank&quot;&gt;More EDI 837 Information&lt;/a&gt;
&lt;/p&gt;</description> 
    <dc:creator>John Stemler</dc:creator> 
    <pubDate>Wed, 14 Dec 2016 16:41:00 GMT</pubDate> 
    <guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:833</guid> 
    
</item>
<item>
    <comments>http://www.webascender.com/Blog/ID/821/10-Website-Metrics-to-Track-to-Improve-Your-Website#Comments</comments> 
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    <title>10 Website Metrics to Track to Improve Your Website</title> 
    <link>http://www.webascender.com/Blog/ID/821/10-Website-Metrics-to-Track-to-Improve-Your-Website</link> 
    <description>&lt;p&gt;When tracking the success of your website, it&amp;rsquo;s important to understand what website metrics to track each month for comparison. In order to improve your website to increase website traffic, leads and sales over time, focus on moving these website metrics in a positive direction.&lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img src=&quot;/Portals/0/Internet-Marketing/10-website-metrics-to-track.jpg?ver=2016-12-02-123720-890&quot; alt=&quot;10 Website metrics to track to improve your website&quot; style=&quot;width: 900px; height: 600px; text-align: center;&quot; /&gt;&lt;/p&gt;
&lt;h2&gt;10 Website Metrics to Track to Improve Your Website&lt;/h2&gt;
&lt;p&gt;Here are a few key website metrics that can give you the insight you need to make impactful decisions on what website updates to make and content to create.&lt;/p&gt;
&lt;h3&gt;1. Direct Contacts&lt;/h3&gt;
&lt;p&gt;The first website metric to track to improve your website is the number of &amp;nbsp;direct contacts you receive monthly. These are leads that directly connect with your business using contact forms on your website or contact information listed. These are strong leads because they typically have a direct request and will not take much nurturing to move through the sales cycle. Monitoring your direct contacts will give you insights about how to improve your website because it will help you understand if your web pages and contact information is readily available and simple enough for leads to fill out.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;How to track this website metric:&lt;/strong&gt;&lt;/p&gt;
&lt;p style=&quot;text-align: left;&quot;&gt;If you have a contact form on your website, you should check form submissions from the back end of your site by selecting the form, selecting &amp;ldquo;submissions&amp;rdquo; or &amp;ldquo;entries&amp;rdquo; and filtering by the current date range. Typically because they are direct you will also be able to track these through emails and phone calls throughout the month as well.&lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img src=&quot;http://www.webascender.com/Portals/0/Internet-Marketing/Screen%20Shot%202016-12-02%20at%202.11.00%20PM.png?ver=2016-12-02-142146-607&quot; alt=&quot;Tracking website metrics of direct contact leads&quot; style=&quot;color: #444444; font-family: Arial, Helvetica, sans-serif; font-size: 12px; width: 600px; height: 406px; margin-left: 3px; text-align: center;&quot; /&gt;&lt;/p&gt;
&lt;hr /&gt;
&lt;h3&gt;2. Marketing Qualified Leads&lt;/h3&gt;
&lt;p&gt;Aside from contact leads you will also receive &lt;a href=&quot;http://www.webascender.com/Blog/ID/810/Marketing-Strategies-That-Generate-Qualified-Leads#.WEHUuKIrJjc&quot; target=&quot;_blank&quot;&gt;marketing qualified leads&lt;/a&gt;. This is an important website metric to track because it will show you the effectiveness of the marketing content you&amp;rsquo;ve provided on your website. When creating marketing content to target each of your target audiences you&#39;ll want to &lt;a href=&quot;http://www.webascender.com/Blog/ID/799/6-Essential-Elements-of-a-Landing-Page-That-Converts-Leads#.WEHWYKIrJjc&quot; target=&quot;_blank&quot;&gt;create proper landing pages&lt;/a&gt;, forms, thank you pages and &lt;a href=&quot;http://www.webascender.com/Blog/ID/776/4-Examples-of-Successful-Drip-Marketing-Campaigns#.WEHVD6IrJjc&quot; target=&quot;_blank&quot;&gt;lead nurturing emails&lt;/a&gt; to move leads through the sales cycle. Tracking marketing content leads will help you understand what elements of your marketing content are effective and where you should post the content to improve your website.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;How to track this website metric:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Each of your pieces of marketing content should have a &lt;a href=&quot;http://www.webascender.com/Blog/ID/662/How-to-Create-Forms-That-Capture-Leads-in-WordPress#.WEbX2KIrJjc&quot; target=&quot;_blank&quot;&gt;form as a barrier&lt;/a&gt;. This barrier is how you collect contact information from potential leads. To track your marketing qualified leads you will access the form entries for each month so see what contacts originated from marketing content on your website.&lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img alt=&quot;&quot; src=&quot;http://www.webascender.com/Portals/0/Internet-Marketing/marketing-qualified-lead.png?ver=2016-12-02-142350-483&quot; style=&quot;color: #444444; font-family: Arial, Helvetica, sans-serif; font-size: 12px; width: 600px; height: 432px; text-align: center;&quot; /&gt;&lt;/p&gt;
&lt;hr /&gt;
&lt;h3&gt;3. Monthly Sales&lt;/h3&gt;
&lt;p&gt;Once you&#39;ve compiled a comprehensive list of contact leads and marketing leads another website metric to track should be your monthly sales or new customers. Tracking your overall monthly sales and comparing them to your lists of leads will help you better understand where those sales originated. Depending on your sales cycle you might not be able to see a direct correlation between leads and sales right away. However tracking this metric long term can help you learn the behavior of your customers and improve your website performance over time.&lt;/p&gt;
&lt;hr /&gt;
&lt;h3&gt;4. Organic Traffic&lt;/h3&gt;
&lt;p&gt;Another website metric to track to improve your website is organic traffic. Organic traffic is traffic that lands on your website organically through search. This means that a visitor has searched a specific keyword, and content from your site has matched and showed up in search results. One way to directly increase organic traffic is blogging. &lt;a href=&quot;http://www.webascender.com/Blog/currentpage/5#.WEbYAaIrJjc&quot; target=&quot;_blank&quot;&gt;Creating a business blog&lt;/a&gt; allows you to attract visitors to your website with specific keywords that may not be directly referenced from a page on your site. Monitoring your organic traffic will allow you to analyze what content on your website is bringing in the greatest number of visitors from search engines, and how you can continue to improve your content and landing pages to rank higher for relevant searches. Once you gather your monthly organic traffic landing pages, take it a step further and analyze how many leads were generated from CTAs on that page. This will allow you to see how your organic traffic is converting to leads.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href=&quot;http://www.webascender.com/Blog/ID/755/How-Blogging-Increased-Dater-Dentistrys-Organic-Traffic-By-600#.WEHVTKIrJjc&quot;&gt;Learn how blogging increased Dater Dentistry&#39;s organic traffic by 600% &amp;raquo;&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;How to track this website metric:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;To find organic traffic in Google Analytics, you&#39;ll first select the date range you&amp;rsquo;d like to view. Then you&amp;rsquo;ll select &amp;ldquo;Acquisition&amp;rdquo;, &amp;ldquo;All Traffic&amp;rdquo;, and then &amp;ldquo;Channels&amp;rdquo;. From there you will see the traffic split up into channels. Select &amp;ldquo;Organic search&amp;rdquo;, and from there you can toggle between the top organic keywords and landing pages that were primarily visited organically.&lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img src=&quot;/Portals/0/Internet-Marketing/organic-traffic-metric-1.jpg?ver=2016-12-02-143614-873&quot; alt=&quot;Website metrics to track organic traffic&quot; style=&quot;width: 600px; height: 324px; margin-left: 0px; text-align: center;&quot; /&gt;&lt;/p&gt;
&lt;hr /&gt;
&lt;h3&gt;5. Paid Traffic&lt;/h3&gt;
&lt;p&gt;Paid traffic shows traffic that comes from paid search ads. This website metric will give you insights into whether or not your Adwords copy, remarketing ads and &lt;a href=&quot;http://www.webascender.com/Blog/ID/771/Do-Banner-Ads-Work-6-Ways-to-Improve-the-Effectiveness-of-Banner-Ads#.WEHWEqIrJjc&quot; target=&quot;_blank&quot;&gt;display banner ads&lt;/a&gt; are effective at bringing in visitors to your landing pages. Breaking down this traffic source by landing page will allow you to review which keywords and landing pages are performing the best and which you need to re-evaluate. There are a few things you should look at within paid search including a landing page&#39;s bounce rate and conversion rate. For example if your landing page has a high bounce rate, it could mean that visitors aren&amp;rsquo;t landing on the content they&amp;rsquo;re expecting to based on your ad copy. If your landing page has a ton of visitors but the form on that page isn&amp;rsquo;t generating leads it could lead you to the same conclusion. Monitoring your paid traffic website metrics will help you understand what ads work at bringing visitors to your website.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;How to track this website metric:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;To find paid traffic in Google Analytics, you&#39;ll first select the date range you&amp;rsquo;d like to view. Then you&amp;rsquo;ll select &amp;ldquo;Acquisition&amp;rdquo;, &amp;ldquo;All Traffic&amp;rdquo;, and then &amp;ldquo;Channels&amp;rdquo;. From there you will see the traffic split up into channels. Select &amp;ldquo;Paid search&amp;rdquo;, and from there you can see the top paid search landing pages that are performing best.&lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img alt=&quot;&quot; src=&quot;/Portals/0/Internet-Marketing/paid-search-metrics-1.jpg?ver=2016-12-02-143841-733&quot; style=&quot;width: 600px; height: 324px; text-align: center;&quot; /&gt;&lt;/p&gt;
&lt;hr /&gt;
&lt;h3&gt;6. Top Keywords&lt;/h3&gt;
&lt;p&gt;Tracking top keywords is an integral part to increasing traffic to your website. Using Google&#39;s webmaster tools to track this website metric allows you to narrow down the top keywords that are leading to increased visitors and conversions on your website. You can narrow this down even further by filtering through specific related areas of your website, like your blog for example, and finding out what keywords lead to blog traffic. This will allow you to improve your website by seeing what keywords are your strongest converters, and what keywords you&amp;rsquo;d like to rank for to set goals for improvements.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.webascender.com/Blog/ID/795/How-to-Use-the-Google-AdWords-Keyword-Planner#.WEHWYqIrJjc&quot; target=&quot;_blank&quot;&gt;&lt;strong&gt;Learn how to use the Google Adwords keyword planner tool to improve this website metric &amp;raquo;&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;How to track this website metric:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;To find your top keywords you can use Google WebMaster Tools. Select the &amp;ldquo;Search Traffic&amp;rdquo; dropdown, then select &amp;ldquo;Search Analytics&amp;rdquo;. From there you can select the date range you&amp;rsquo;d like to view. Once you set the date range you&amp;rsquo;ll be able to view your top keywords that brought traffic to your website during that period. You can see how many clicks, impressions, the CTR and the position in the search query of these keywords. You can also filter your data by URL to see what keywords lead to different areas of your site - for example blog posts, and services pages are good to compare.&lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img alt=&quot;&quot; src=&quot;/Portals/0/Internet-Marketing/web-master-tools-keyword-planner.png?ver=2016-12-02-144241-060&quot; style=&quot;width: 600px; height: 322px; text-align: center;&quot; /&gt;&lt;/p&gt;
&lt;hr /&gt;
&lt;h3&gt;7. Events &amp;amp; Event Actions&lt;/h3&gt;
&lt;p&gt;In Google Analytics you can set up events to track whether or not certain actions are taking place. For example if you have a specific CTA on a page, setting up an event to track when a visitor fills out your CTA will allow you to better understand how and where visitors are converting on your website. Tracking this website metric allows you to compare different events on your website all in one place to get insights on what changes to make to improve your website.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;How to track this website metric:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;You&amp;rsquo;ll first need to set up event tracking in Google Analytics to track this website metric. To do so you will login to Google Analytics, select Admin, select goals, and create a new goal. From there you will select from the available templates or choose custom. Then you&amp;rsquo;ll name your goal, and select event. From there you will set your conditions for the action that the user takes that you&amp;rsquo;re trying to track. Once this is created an event tracking code will be generated and you&amp;rsquo;ll need to place this on the back end of the web page that has the event you&amp;rsquo;re trying to track. To find events and event actions in Google Analytics, you&#39;ll first select the date range you&amp;rsquo;d like to view. Then you&amp;rsquo;ll select &amp;ldquo;Behavior&amp;rdquo;, &amp;ldquo;Events&amp;rdquo;, and then &amp;ldquo;Top Events&amp;rdquo; or &quot;Pages&quot;. From there you will see different events based on the event track you&#39;ve set up, and various landing pages that commonly convert.&lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img alt=&quot;&quot; src=&quot;/Portals/0/Internet-Marketing/Top-events-metrics-1.jpg?ver=2016-12-02-144528-153&quot; style=&quot;width: 600px; height: 324px; text-align: center;&quot; /&gt;&lt;/p&gt;
&lt;hr /&gt;
&lt;h3&gt;8. Exit Rate&lt;/h3&gt;
&lt;p&gt;Many people get the bounce rate and exit rate confused when analyzing their website&amp;rsquo;s performance. These are both important website metrics to track to get insights on pages on your website that need work. An exit rate, or exit pages, are pages that are consistently the last page a visitor of your website is on before exiting out of your website. Analyzing this metric will help you identify landing pages or general pages on your website with a high exit rate, allowing you to make necessary updates to keep visitors on your website for longer.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;How to track this website metric:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;To find the exit rate in Google Analytics, you&#39;ll first select the date range you&amp;rsquo;d like to view. Then you&amp;rsquo;ll select &amp;ldquo;Behavior&amp;rdquo;, &amp;ldquo;Site Content&amp;rdquo;, and then &amp;ldquo;Exit Pages&amp;rdquo;. From there you will see pages that are commonly exit pages. You can see how many website visitors exited on that page. You can also add the secondary dimension &amp;ldquo;Default Channel Grouping&amp;rdquo; to see how visitors landed on these exit pages.&lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img src=&quot;/Portals/0/Internet-Marketing/exit-rate-metric-1.jpg?ver=2016-12-02-144855-343&quot; alt=&quot;Website metrics to track exit rate&quot; style=&quot;width: 600px; height: 324px; text-align: center;&quot; /&gt;&lt;/p&gt;
&lt;hr /&gt;
&lt;h3&gt;9. Bounce Rate&lt;/h3&gt;
&lt;p&gt;Another key metric to pay attention to is the bounce rate. A bounce is when a visitor who lands on your website immediately clicks the back button or exits out of the browser. This is an important website metrics to track because an increased bounce rate could mean that visitors aren&amp;rsquo;t landing on what they&amp;rsquo;re expecting. It&amp;rsquo;s helpful to look at the overall bounce rate of your website, but looking a little deeper into the bounce rate by looking at specific traffic sources and pages will help you gather more information about what&amp;rsquo;s causing visitors to bounce. For example if you notice that a specific landing page on your website has an increasingly high bounce rate, it could be time to rework the content on that page so that visitors are landing on what they&amp;rsquo;re expecting to land on.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;How to track this website metric:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;To find bounce rate in Google Analytics, you&#39;ll first select the date range you&amp;rsquo;d like to view. Then you&amp;rsquo;ll select &amp;ldquo;Acquisition&amp;rdquo;, &amp;ldquo;All Traffic&amp;rdquo;, and then &amp;ldquo;Channels&amp;rdquo; to view the bounce rate by channel. Or you can select &amp;ldquo;Behavior&amp;rdquo;, &amp;ldquo;Site Content&amp;rdquo; and &amp;ldquo;All Pages&amp;rdquo; to view the bounce rate by pages. In either of these views you will see the bounce rate for each section. By comparing date ranges you can view how your bounce rate for these areas has changed over time.&lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img src=&quot;/Portals/0/Internet-Marketing/bounce-rate-metric-1.jpg?ver=2016-12-02-145540-593&quot; alt=&quot;Website metrics to track bounce rate&quot; style=&quot;width: 600px; height: 324px; text-align: center;&quot; /&gt;&lt;/p&gt;
&lt;hr /&gt;
&lt;h3&gt;10. New vs. Returning Visitors&lt;/h3&gt;
&lt;p&gt;Another website metric to track to improve your website performance is new vs. returning visitors. An increase in new visitors will give you insights about new content that you&#39;ve published. Maybe you&#39;ve ranked for a new keyword that taps into a different part of your target audience. Returning visitors will give you insights into visitors that are returning to your website time and time again, which will help you narrow down what pages and content are producing repeat visitors.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;How to track this website metric:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;To find bounce rate in Google Analytics, you&#39;ll first select the date range you&amp;rsquo;d like to view. Then you&amp;rsquo;ll select &amp;ldquo;Audience&amp;rdquo;, &amp;ldquo;Behavior&amp;rdquo;, and then &amp;ldquo;New vs. Returning&amp;rdquo; to view your visitors broken up by new visitors and returning visitors for that time period. You can then add secondary dimensions to view this information broken down. For example you can add &amp;ldquo;Landing Page&amp;rdquo; as your secondary dimension to see what landing pages have the highest number of new visitors and returning visitors.&lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img src=&quot;/Portals/0/Internet-Marketing/new-vs-returning-visitor-1.jpg?ver=2016-12-02-150122-513&quot; alt=&quot;website metrics to track new vs. returning visitors&quot; style=&quot;width: 600px; height: 324px; text-align: center;&quot; /&gt;&lt;/p&gt;
&lt;hr /&gt;
&lt;p&gt;You can compile a massive variety of information by simply analyzing your leads, sales and using google tools to analyze traffic. However, not all information directly helps you improve your website performance. Taking time to analyze these 10 website metrics each month will help you make better decisions on what content to create, and what website improvements to make to increase leads. Over time you can then make decisions based on factual metrics rather than guessing what you think your audience will be influenced by.&lt;/p&gt;</description> 
    <dc:creator>Kelsey Taber</dc:creator> 
    <pubDate>Tue, 06 Dec 2016 14:10:00 GMT</pubDate> 
    <guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:821</guid> 
    
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    <comments>http://www.webascender.com/Blog/ID/827/Build-Your-Custom-WordPress-Theme-Locally-with-MAMP#Comments</comments> 
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    <title>Build Your Custom WordPress Theme Locally with MAMP</title> 
    <link>http://www.webascender.com/Blog/ID/827/Build-Your-Custom-WordPress-Theme-Locally-with-MAMP</link> 
    <description>&lt;p dir=&quot;ltr&quot;&gt;Today, I&amp;rsquo;m going to focus on the topic of custom WordPress theme development.&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;When building a new theme I will typically start on a development space located on one of our web servers. This space allows me to build the site without fear of it being live to the public and at the same time the client has the opportunity to check in and see my progress. This solution works great for themes that already have a purpose but what happens when I would like to develop a new theme to be used in the future? I work locally.&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;This process is very straight-forward and will allow you to quickly setup a local WordPress environment on your own machine. &lt;span&gt;No conf files to edit!&lt;/span&gt;&amp;nbsp;Let&amp;rsquo;s get started&lt;/p&gt;
&lt;p dir=&quot;ltr&quot; style=&quot;text-align: center;&quot;&gt;&lt;img alt=&quot;MAMP website&quot; src=&quot;http://www.webascender.com/Portals/0/Blog/run-wordpress-locally/mamp.png?ver=2016-11-18-153306-280&quot; style=&quot;max-width: 100%; text-align: center;&quot; /&gt;&lt;/p&gt;
&lt;h2 dir=&quot;ltr&quot;&gt;Install MAMP&lt;/h2&gt;
&lt;p dir=&quot;ltr&quot;&gt;The first step to create a custom WordPress theme locally is to&amp;nbsp;&lt;a href=&quot;https://www.mamp.info/en/downloads/&quot; target=&quot;_blank&quot;&gt;download and install MAMP&lt;/a&gt;. This application is based on a MAMP (or Macintosh, Apache, MySQL, and PHP) stack. This environment is completely disconnected from your OS internals making it a snap to add and remove at anytime.&amp;nbsp;&lt;/p&gt;
&lt;p dir=&quot;ltr&quot; style=&quot;text-align: center;&quot;&gt;&lt;img alt=&quot;MAMP installation&quot; src=&quot;http://www.webascender.com/Portals/0/Blog/run-wordpress-locally/mamp-install.png?ver=2016-11-18-153306-390&quot; style=&quot;max-width: 100%; text-align: center;&quot; /&gt;&lt;/p&gt;
&lt;h2 dir=&quot;ltr&quot;&gt;Run MAMP&lt;/h2&gt;
&lt;p dir=&quot;ltr&quot;&gt;Open MAMP and click the &lt;strong&gt;Start Servers&lt;/strong&gt; button. You should now see your web environment running via localhost. Cool! The root location for documents defaults to Applications &amp;rsaquo; MAMP &amp;rsaquo; htdocs. At any time you can change this by clicking on the Preferences button.&lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img alt=&quot;MAMP application&quot; src=&quot;http://www.webascender.com/Portals/0/Blog/run-wordpress-locally/mamp-screen.png&quot; style=&quot;max-width: 100%; text-align: center;&quot; /&gt;&lt;/p&gt;
&lt;h2 dir=&quot;ltr&quot;&gt;Creating your database&lt;/h2&gt;
&lt;p dir=&quot;ltr&quot;&gt;MAMP includes a pre-configured phpMyAdmin tool out of the box.&amp;nbsp;&lt;span style=&quot;font-size: 15px; font-family: &#39;Open Sans&#39;, sans-serif;&quot;&gt;To setup your database first visit phpMyAdmin under tools, c&lt;/span&gt;&lt;span style=&quot;font-size: 15px; font-family: &#39;Open Sans&#39;, sans-serif;&quot;&gt;lick the Databases tab, and enter a database name, such as &lt;span style=&quot;font-weight: bold;&quot;&gt;WordPress&lt;/span&gt;. Click create.&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img alt=&quot;phpMyAdmin admin screen&quot; src=&quot;http://www.webascender.com/Portals/0/Blog/run-wordpress-locally/phpMyAdmin.png?ver=2016-11-18-153306-360&quot; style=&quot;max-width: 100%; text-align: center;&quot; /&gt;
&lt;/p&gt;
&lt;h2 dir=&quot;ltr&quot;&gt;Install Wordpress&lt;/h2&gt;
&lt;p dir=&quot;ltr&quot;&gt;Download the latest version of Wordpress and extract the files into the htdocs folder.&lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img alt=&quot;Copied files&quot; src=&quot;http://www.webascender.com/Portals/0/Blog/run-wordpress-locally/copied-files.png&quot; style=&quot;max-width: 100%; text-align: center;&quot; /&gt;&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;Now visit your site. You should see the familiar WordPress install screen appear. Click &lt;strong&gt;Continue.&amp;nbsp;&lt;/strong&gt;&lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img alt=&quot;WordPress installation&quot; src=&quot;http://www.webascender.com/Portals/0/Blog/run-wordpress-locally/wordpress-install.png&quot; style=&quot;max-width: 100%; text-align: center;&quot; /&gt;&lt;/p&gt;
&lt;div dir=&quot;ltr&quot;&gt;&lt;br /&gt;
&lt;/div&gt;
&lt;h2 dir=&quot;ltr&quot;&gt;Configure WordPress Database&lt;/h2&gt;
&lt;p dir=&quot;ltr&quot;&gt;You&#39;ll then be asked to enter your database credentials. Your database username and password are set by MAMP and they are&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;User Name&lt;strong&gt;: root&amp;nbsp;&lt;/strong&gt;&lt;br /&gt;
&lt;span style=&quot;font-size: 15px; font-family: &#39;Open Sans&#39;, sans-serif;&quot;&gt;Password&lt;strong&gt;: root&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;Remember, this is just a local environment. The security doesn&#39;t need to be that tight.&lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img alt=&quot;Database connection information&quot; src=&quot;http://www.webascender.com/Portals/0/Blog/run-wordpress-locally/database-connection.png&quot; style=&quot;max-width: 100%; text-align: center;&quot; /&gt;&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;Click Submit. You&#39;ll then be asked to put in a site name and create an admin account. Finally, run the installer.&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;Your WordPress site is now ready to go! Take a look and start creating your custom WordPress theme!&lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img alt=&quot;Your new website&quot; src=&quot;http://www.webascender.com/Portals/0/Blog/run-wordpress-locally/test-site.png&quot; style=&quot;max-width: 100%; text-align: center;&quot; /&gt;&lt;/p&gt;</description> 
    <dc:creator>Kyle Schebor</dc:creator> 
    <pubDate>Fri, 18 Nov 2016 20:21:00 GMT</pubDate> 
    <guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:827</guid> 
    
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    <comments>http://www.webascender.com/Blog/ID/826/7-Ways-to-Improve-Website-Conversions#Comments</comments> 
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    <title>7 Ways to Improve Website Conversions</title> 
    <link>http://www.webascender.com/Blog/ID/826/7-Ways-to-Improve-Website-Conversions</link> 
    <description>&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img src=&quot;/Portals/0/Images/laptop-mobile.jpg?ver=2016-11-17-165112-547&quot; alt=&quot;Improve website conversions&quot; style=&quot;vertical-align: middle; text-align: center; width: 750px; height: 423px;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;If you feel like your website is starting to receive a steady flow of website traffic, you are probably ready to focus on converting more of those visitors into leads. Because the ultimate goal of all that traffic coming to your website is to attract quality leads, setting yourself up to effectively convert visitors to leads is an essential piece of your website strategy. Follow the tips below to improve website conversions on your website. &lt;/p&gt;
&lt;h2&gt;1. Limit the Amount of Form Fields&lt;/h2&gt;
&lt;p&gt;&lt;img src=&quot;/Portals/0/improve-website-conversions.png?ver=2016-11-17-163050-047&quot; alt=&quot;improve website conversions&quot; style=&quot;width: 225px; height: 355px; float: right; margin: 4px 4px 4px 8px;&quot; /&gt;One of the quickest way to turn a visitor (a potential lead) away from filling out a form on your site is by including too many form fields on your landing pages. Even if they aren&amp;rsquo;t all required fields, many visitors will see a long form of questions that they don&amp;rsquo;t necessarily want to answer right away, and skip out on the form all together. A traditional form should only include basic form fields&amp;mdash;name, email address, and phone number (if the nature of your business requires a phone number). While that information may seem rather bare, keep in mind that a visitor filling out a form on your site doesn&amp;rsquo;t mean they&amp;rsquo;re ready to buy immediately. They&amp;rsquo;re simply interested in the product or service you offer. Once you have their email address, put them into an &lt;a href=&quot;http://www.webascender.com/Blog/ID/792/How-to-Write-Better-Lead-Nurturing-Emails#.WC4cHaIrKL8&quot;&gt;email nurture campaign&lt;/a&gt; where they can learn more about what you have to offer them, and when they do choose to give you more of their information, they&amp;rsquo;ll be much more of a qualified lead.&lt;/p&gt;
&lt;h2&gt;2. Include CTAs on All Marketing Content&lt;/h2&gt;
&lt;p&gt;You&amp;rsquo;re putting a lot of time and effort into developing the content on your website&amp;mdash;good job! However, don&amp;rsquo;t let your efforts go to waste by not giving visitors an option to opt into filling out a form. Every blog post should lead to a landing page, and your homepage should have direct links to landing pages where a visitor can easily access a form. Another great option is to make use of a pop-up whenever a new visitor lands on your homepage. Be sure the offer on the pop-up is clear&amp;mdash;whether that be for a helpful guide, or a discount on a future purchase. &lt;/p&gt;
&lt;h2&gt;3. Set up Pay-Per-Click Ads to Lead to Landing Pages&lt;/h2&gt;
&lt;p&gt;If you are attracting visitors from your &lt;a href=&quot;http://www.webascender.com/Blog/ID/588/6-Quick-Tips-for-Better-PPC-Ads-and-Results#.WC4bwqIrKL8&quot;&gt;paid advertisements&lt;/a&gt;, you can be confident that they are already further along in the buying process than a visitor who would be arriving at your site via an organic search. Because visitors from paid ads won&amp;rsquo;t need as much nurturing, be sure to send those visitors directly to a landing page and form. While you probably have awesome content on your site to show visitors, if the ultimate goal is to get leads, then cut to the chase with your paid ads. &lt;/p&gt;
&lt;h2&gt;4. Use Compelling Copy&lt;/h2&gt;
&lt;p&gt;When a visitor arrives on your landing page, make the offer for them irresistible. Use clear, concise, and compelling copy that will solve an immediate problem on their hands. Cut out fancy business jargon, and simply lay out how the content offer you&amp;rsquo;ve made available to them will be beneficial. If the offer on your landing page isn&amp;rsquo;t clear and compelling, the visitor most likely won&amp;rsquo;t become a lead. &lt;/p&gt;
&lt;h2&gt;5. Remove Top Navigation&lt;/h2&gt;
&lt;p&gt;If a visitor arrives on one of your site&amp;rsquo;s &lt;a href=&quot;http://www.webascender.com/Blog/ID/799/6-Essential-Elements-of-a-Landing-Page-That-Converts-Leads#.WC4b9KIrKL8&quot;&gt;landing pages&lt;/a&gt;, you have almost converted them&amp;mdash;hurray! To increase the chance that they fill out the form on your landing page, remove top navigation that&amp;rsquo;s traditionally on the rest of your site. With the top navigation removed, it&amp;rsquo;s less likely that a visitor will be distracted from other parts of your site (and leave the page without filling out the form). The same goes for pop-ups&amp;mdash;don&amp;rsquo;t include pop-ups on your landing pages. &lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img src=&quot;/Portals/0/website-conversions.png?ver=2016-11-17-163428-267&quot; alt=&quot;increase website conversions&quot; style=&quot;width: 750px; height: 260px; vertical-align: middle; text-align: center;&quot; /&gt;&lt;/p&gt;
&lt;h2&gt;6. Include Incentives to Act Quickly&lt;/h2&gt;
&lt;p&gt;Depending on your industry, this could be a challenging aspect to add to your landing pages. But if you&amp;rsquo;re planning to host a webinar and will only be able to field questions from X amount of viewers, you will likely have a cap how many people can sign up for your webinar. If this is the case, urging website viewers to sign up immediately due to limited space is a great way to convert website visitors quickly. Think about any ways you can stress urgency to your visitors to get them to convert quickly.&lt;/p&gt;
&lt;h2&gt;7. Create Personas in Your Marketing Campaigns&lt;/h2&gt;
&lt;p&gt;When you are planning your next marketing campaign, be sure it focuses on a specific &lt;a href=&quot;http://www.webascender.com/Blog/ID/733/How-to-Create-Buyer-Personas#.WC4bLaIrKL8&quot;&gt;buyer persona&lt;/a&gt;. What are the challenges and goals of that persona? Cater your content offer and copy to suit their needs. Keep this persona in mind when creating your landing page. If the offer on your landing page is fit to a specific persona, you&amp;rsquo;re likely to receive a higher amount of leads compared to creating a landing page fit for a broad audience, but doesn&amp;rsquo;t particularly help a specific group of people. &lt;/p&gt;
&lt;p&gt;Converting visitors on your website to leads is exciting business! It&amp;rsquo;s one of the key components to you growing your business. Let us know in the comments if you have found any other helpful techniques to improve website conversions.&lt;/p&gt;</description> 
    <dc:creator>Elizabeth Brogan</dc:creator> 
    <pubDate>Thu, 17 Nov 2016 20:50:00 GMT</pubDate> 
    <guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:826</guid> 
    
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    <comments>http://www.webascender.com/Blog/ID/825/2017-Website-Layout-Trends#Comments</comments> 
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    <title>2017 Website Layout Trends</title> 
    <link>http://www.webascender.com/Blog/ID/825/2017-Website-Layout-Trends</link> 
    <description>&lt;p&gt;Each year brings new and continuing trends in web design. 2017 promises websites full of interaction and engagement. We&#39;re checking out the layout trends that will be taking over the web in the next year.&lt;/p&gt;
&lt;h2&gt;Video Background&lt;/h2&gt;
&lt;p&gt;The use of high quality background images and illustrations has been on the upswing the past several years. That trend continues in 2017 with the use of video backgrounds to create an engaging website that tells a story. &lt;/p&gt;
&lt;h3&gt;&lt;a target=&quot;_blank&quot; href=&quot;http://globeatmica.com/&quot;&gt;http://globeatmica.com/&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;&lt;a target=&quot;_blank&quot; href=&quot;http://globeatmica.com/&quot;&gt;&lt;img src=&quot;/Portals/0/Blog/2017-Layout-Trends/1-2017-layout-trends.gif&quot; alt=&quot;2017 Website Layout Trends&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;h3&gt;&lt;a target=&quot;_blank&quot; href=&quot;https://camposcoffee.com/&quot;&gt;https://camposcoffee.com/&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;&lt;a target=&quot;_blank&quot; href=&quot;https://camposcoffee.com/&quot;&gt;&lt;img src=&quot;/Portals/0/Blog/2017-Layout-Trends/2-2017-layout-trends.gif&quot; alt=&quot;2017 Website Layout Trends&quot; /&gt; &lt;/a&gt;&lt;/p&gt;
&lt;h3&gt;&lt;a target=&quot;_blank&quot; href=&quot;http://sirap.com.au/&quot;&gt;http://sirap.com.au/&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;&lt;a target=&quot;_blank&quot; href=&quot;http://sirap.com.au/&quot;&gt;&lt;img src=&quot;/Portals/0/Blog/2017-Layout-Trends/3-2017-layout-trends.gif&quot; alt=&quot;2017 Website Layout Trends&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;h2&gt;Parallax&lt;/h2&gt;
&lt;p&gt;To give websites a real sense of depth, many developers implement parallax scrolling. Thoughtful use of parallax scrolling and parallax elements help make websites more dynamic and interesting for the user.&lt;/p&gt;
&lt;h3&gt;&lt;a target=&quot;_blank&quot; href=&quot;https://www.thened.com/&quot;&gt;https://www.thened.com/&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;&lt;a target=&quot;_blank&quot; href=&quot;https://www.thened.com/&quot;&gt;&lt;img src=&quot;/Portals/0/Blog/2017-Layout-Trends/4-2017-layout-trends.gif&quot; alt=&quot;2017 Website Layout Trends&quot; /&gt; &lt;/a&gt;&lt;/p&gt;
&lt;h3&gt;&lt;a target=&quot;_blank&quot; href=&quot;http://nacachedesign.com/&quot;&gt;http://nacachedesign.com/&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;&lt;a target=&quot;_blank&quot; href=&quot;http://nacachedesign.com/&quot;&gt;&lt;img src=&quot;/Portals/0/Blog/2017-Layout-Trends/5-2017-layout-trends.gif&quot; alt=&quot;2017 Website Layout Trends&quot; /&gt; &lt;/a&gt;&lt;/p&gt;
&lt;h3&gt;&lt;a target=&quot;_blank&quot; href=&quot;http://benpearce.nz/&quot;&gt;http://benpearce.nz/&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;&lt;a target=&quot;_blank&quot; href=&quot;http://benpearce.nz/&quot;&gt;&lt;img src=&quot;/Portals/0/Blog/2017-Layout-Trends/6-2017-layout-trends.gif&quot; alt=&quot;2017 Website Layout Trends&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;h2&gt;Infinite Scrolling and Content&lt;/h2&gt;
&lt;h3&gt;&lt;a target=&quot;_blank&quot; href=&quot;https://www.aucoot.com/&quot;&gt;https://www.aucoot.com/&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;&lt;a target=&quot;_blank&quot; href=&quot;https://www.aucoot.com/&quot;&gt;&lt;img src=&quot;/Portals/0/Blog/2017-Layout-Trends/7-2017-layout-trends.gif&quot; alt=&quot;2017 Website Layout Trends&quot; /&gt; &lt;/a&gt;&lt;/p&gt;
&lt;h3&gt;&lt;a target=&quot;_blank&quot; href=&quot;http://susaventures.com/&quot;&gt;http://susaventures.com/&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;&lt;a target=&quot;_blank&quot; href=&quot;http://susaventures.com/&quot;&gt;&lt;img src=&quot;/Portals/0/Blog/2017-Layout-Trends/8-2017-layout-trends.gif&quot; alt=&quot;2017 Website Layout Trends&quot; /&gt; &lt;/a&gt;&lt;/p&gt;
&lt;h3&gt;&lt;a target=&quot;_blank&quot; href=&quot;http://emersonbuilding.london/&quot;&gt;http://emersonbuilding.london/&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;&lt;a target=&quot;_blank&quot; href=&quot;http://emersonbuilding.london/&quot;&gt;&lt;img src=&quot;/Portals/0/Blog/2017-Layout-Trends/9-2017-layout-trends.gif&quot; alt=&quot;2017 Website Layout Trends&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;h2&gt;Deviating from the Grid&lt;/h2&gt;
&lt;p&gt;Designers seem to be moving away from balanced grid websites in lieu of a more broken down grid structure. The design trend allows for more creativity and can help create focal points for each screen view. &lt;/p&gt;
&lt;h3&gt;&lt;a target=&quot;_blank&quot; href=&quot;http://www.curiousspace.com/&quot;&gt;http://www.curiousspace.com/&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;&lt;a target=&quot;_blank&quot; href=&quot;http://www.curiousspace.com/&quot;&gt;&lt;img src=&quot;/Portals/0/Blog/2017-Layout-Trends/10-2017-layout-trends.png&quot; alt=&quot;2017 Website Layout Trends&quot; /&gt; &lt;/a&gt;&lt;/p&gt;
&lt;h3&gt;&lt;a target=&quot;_blank&quot; href=&quot;http://humcreative.com/&quot;&gt;http://humcreative.com/&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;&lt;a target=&quot;_blank&quot; href=&quot;http://humcreative.com/&quot;&gt;&lt;img src=&quot;/Portals/0/Blog/2017-Layout-Trends/11-2017-layout-trends.png&quot; alt=&quot;2017 Website Layout Trends&quot; /&gt; &lt;/a&gt;&lt;/p&gt;
&lt;h3&gt;&lt;a target=&quot;_blank&quot; href=&quot;http://www.duhaihang.com&quot;&gt;http://www.duhaihang.com&lt;/a&gt;&lt;/h3&gt;
&lt;p&gt;&lt;a target=&quot;_blank&quot; href=&quot;http://www.duhaihang.com&quot;&gt;&lt;img src=&quot;/Portals/0/Blog/2017-Layout-Trends/12-2017-layout-trends.png&quot; alt=&quot;2017 Website Layout Trends&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Interactivity and engagement will continue to dominate web trends in 2017. Video and parallax scrolling offer small but impactful movement to websites that draw users in and captivate their attention. Infinite scrolling is a great way to tell a story with your brand and breaking free from a grid can offer stunning visual interest. Have a favorite trend you predict we&#39;ll be seeing in 2017? Tell us about it in the comments below!&lt;/p&gt;</description> 
    <dc:creator>Corrine Swartz</dc:creator> 
    <pubDate>Tue, 15 Nov 2016 15:03:00 GMT</pubDate> 
    <guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:825</guid> 
    
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    <title>How We Achieved a 1,000X Boost in Performance By Adding One Database Table</title> 
    <link>http://www.webascender.com/Blog/ID/822/How-We-Achieved-a-1000X-Boost-in-Performance-By-Adding-One-Database-Table</link> 
    <description>&lt;p&gt;We all want things to be fast.  There are numerous studies that show users get frustrated when a website takes too long to load.  Services like Google have set the bar high in terms of speed and response time. Google returns highly complex search results in less than a second.&lt;/p&gt;
&lt;p&gt;Depending on the complexity of your website or web application, it can take a LOT of engineering to make it run fast.  As a digital agency, we have to keep in mind the additional constraints of our client&#39;s budgets, and sometimes the effort required to squeeze out those few extra milliseconds isn&#39;t worth the cost.&lt;/p&gt;
&lt;p&gt;Sometimes, though, we can gain massive performance improvements with a modicum of effort.  Here&#39;s how we recently achieved a 1,000X (thousand times) boost in speed for one of our &lt;a href=&quot;http://www.webascender.com/Services/Ruby-On-Rails-Development&quot; target=&quot;_blank&quot;&gt;Ruby on Rails web applications&lt;/a&gt; just by adding a single database table!&lt;/p&gt;
&lt;h3 id=&quot;problem&quot;&gt;&lt;/h3&gt;
&lt;h3 id=&quot;problem&quot;&gt;Problem&lt;/h3&gt;
&lt;p&gt;We have a large Ruby on Rails web application for one of our clients that handles a very large amount of data.  The application collects sales and diagnostic data from 1,300 locations all across the USA every minute.  The application provides numerous reports for local, regional, and national managers to compare sales data across different product lines and geographic regions broken down by hour, day, week, month, and year.&lt;/p&gt;
&lt;p&gt;All sales, information, and diagnostic data is stored in a single database table that currently has over 170,000,000 rows.  The majority of all reporting logic for the application reads and aggregates data from this table. So far, this has actually performed very well and has been fast enough to satisfy our needs.&lt;/p&gt;
&lt;p&gt;Recently, however, we were asked to create a new report in the application that would show sales numbers aggregated by each product line, for all locations, spanning 2 years of time.  The report would need to look something like this:&lt;/p&gt;
&lt;table class=&quot;grid grid-small&quot;&gt;
    &lt;thead&gt;
        &lt;tr&gt;
            &lt;th&gt;Location&lt;/th&gt;
            &lt;th&gt;Today&lt;/th&gt;
            &lt;th&gt;Yesterday&lt;/th&gt;
            &lt;th&gt;This Week&lt;/th&gt;
            &lt;th&gt;Last Week&lt;/th&gt;
            &lt;th&gt;This Month&lt;/th&gt;
            &lt;th&gt;Last Month&lt;/th&gt;
            &lt;th&gt;YTD&lt;/th&gt;
            &lt;th&gt;Last YTD&lt;/th&gt;
            &lt;th&gt;TTM&lt;/th&gt;
            &lt;th&gt;Last TTM&lt;/th&gt;
        &lt;/tr&gt;
    &lt;/thead&gt;
    &lt;tbody&gt;
        &lt;tr&gt;
            &lt;td&gt;A&lt;/td&gt;
            &lt;td&gt;$150&lt;/td&gt;
            &lt;td&gt;$271&lt;/td&gt;
            &lt;td&gt;$8,123&lt;/td&gt;
            &lt;td&gt;$9,876&lt;/td&gt;
            &lt;td&gt;$45,678&lt;/td&gt;
            &lt;td&gt;$43,634&lt;/td&gt;
            &lt;td&gt;$445,672&lt;/td&gt;
            &lt;td&gt;$513,112&lt;/td&gt;
            &lt;td&gt;$699,321&lt;/td&gt;
            &lt;td&gt;$770,863&lt;/td&gt;
        &lt;/tr&gt;
        &lt;tr&gt;
            &lt;td&gt;B&lt;/td&gt;
            &lt;td&gt;$75&lt;/td&gt;
            &lt;td&gt;$123&lt;/td&gt;
            &lt;td&gt;$4,139&lt;/td&gt;
            &lt;td&gt;$5,863&lt;/td&gt;
            &lt;td&gt;$23,781&lt;/td&gt;
            &lt;td&gt;$21,341&lt;/td&gt;
            &lt;td&gt;$231,721&lt;/td&gt;
            &lt;td&gt;$250,232&lt;/td&gt;
            &lt;td&gt;$387,317&lt;/td&gt;
            &lt;td&gt;$489,634&lt;/td&gt;
        &lt;/tr&gt;
        &lt;tr&gt;
            &lt;td&gt;C&lt;/td&gt;
            &lt;td&gt;$50&lt;/td&gt;
            &lt;td&gt;$71&lt;/td&gt;
            &lt;td&gt;$1,234&lt;/td&gt;
            &lt;td&gt;$2,764&lt;/td&gt;
            &lt;td&gt;$11,784&lt;/td&gt;
            &lt;td&gt;$13,344&lt;/td&gt;
            &lt;td&gt;$125,624&lt;/td&gt;
            &lt;td&gt;$133,124&lt;/td&gt;
            &lt;td&gt;$299,214&lt;/td&gt;
            &lt;td&gt;$370,235&lt;/td&gt;
        &lt;/tr&gt;
        &lt;tr&gt;
            &lt;td&gt;...&lt;/td&gt;
            &lt;td&gt;...&lt;/td&gt;
            &lt;td&gt;...&lt;/td&gt;
            &lt;td&gt;...&lt;/td&gt;
            &lt;td&gt;...&lt;/td&gt;
            &lt;td&gt;...&lt;/td&gt;
            &lt;td&gt;...&lt;/td&gt;
            &lt;td&gt;...&lt;/td&gt;
            &lt;td&gt;...&lt;/td&gt;
            &lt;td&gt;...&lt;/td&gt;
            &lt;td&gt;...&lt;/td&gt;
        &lt;/tr&gt;
    &lt;/tbody&gt;
&lt;/table&gt;
&lt;p&gt;Without going into all the details, it was essentially taking the system 4 hours each day to crunch the data needed to generate this report. That means for a period of 4 hours each day the data in this report is not 100% accurate, which is not great.  We would run this task at 1:00 AM in the morning, so by the time a real human would need this report the data would be there, but still not an ideal situation.&lt;/p&gt;
&lt;h3 id=&quot;possible-solutions&quot;&gt;&lt;/h3&gt;
&lt;h3 id=&quot;possible-solutions&quot;&gt;Possible Solutions&lt;/h3&gt;
&lt;p&gt;So, we thought to ourselves, how could we speed up this process and make it as close to real-time as possible?&lt;/p&gt;
&lt;h4 id=&quot;idea-1-faster-hardware&quot;&gt;&lt;/h4&gt;
&lt;h4 id=&quot;idea-1-faster-hardware&quot;&gt;Idea 1: Faster Hardware&lt;/h4&gt;
&lt;p&gt;A common tactic is to just &quot;throw more hardware at the problem&quot; which means move to a faster server (more memory, better CPU, etc).  This is usually a fairly economical choice since servers are relatively cheap these days, when compared to paying a team of developers.  However, in this case we decided against this for two reasons:&lt;/p&gt;
&lt;ol&gt;
    &lt;li&gt;
    &lt;p&gt;Site is already running on some beefy hardware&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;This problem is only going to get worse as we collect and store more data every minute (and old data is never destroyed)&lt;/p&gt;
    &lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;We didn&#39;t want to get in the habit of constantly &quot;up-sizing&quot; hardware just to keep up with demand. Servers are relatively cheap, but at some point the costs start to get out of control.&lt;/p&gt;
&lt;h4 id=&quot;idea-2-optimize-database-queries&quot;&gt;&lt;/h4&gt;
&lt;h4 id=&quot;idea-2-optimize-database-queries&quot;&gt;Idea 2: Optimize Database Queries&lt;/h4&gt;
&lt;p&gt;Next, we thought there might be some optimization we could do on our SQL queries to the database.  However, after further review, we had already added the appropriate &lt;a href=&quot;https://en.wikipedia.org/wiki/Database_index&quot;&gt;database indexes&lt;/a&gt; to our MySQL table, and there didn&#39;t seem to be much else we could do there.  The table size was so large that adding more indexes could also potentially make the queries worse!&lt;/p&gt;
&lt;h4 id=&quot;idea-3-summary-tables&quot;&gt;&lt;/h4&gt;
&lt;h4 id=&quot;idea-3-summary-tables&quot;&gt;Idea 3: Summary Tables&lt;/h4&gt;
&lt;p&gt;Next, we decided to do more research on the concept of &lt;a href=&quot;http://mysql.rjweb.org/doc.php/summarytables&quot;&gt;summary tables&lt;/a&gt; which are commonly used in larger database systems or &quot;data warehouses&quot;.  A summary table is a new table you add to your database that summarizes the data contained in another table.  In our case, we had a single &lt;code&gt;events&lt;/code&gt; table that contained ALL the data ever received from all locations, down to the second.  However, almost all of the reporting screens in our web application really only cared about &quot;day&quot; time periods, not seconds.  Most people just cared about sales data for the current day, current week, month, etc. There wasn&#39;t a need to show a real-time stream of sales data coming in each second.  In fact, since there&#39;s so much activity, a real-time stream would be unusable since your eyeballs couldn&#39;t keep up with the screen!&lt;/p&gt;
&lt;h3 id=&quot;final-solution-one-thousand-times-faster-&quot;&gt;&lt;/h3&gt;
&lt;h3 id=&quot;final-solution-one-thousand-times-faster-&quot;&gt;Final Solution - One Thousand Times Faster!&lt;/h3&gt;
&lt;p&gt;We decided to implement a single summary table that we named &lt;code&gt;daily_summary&lt;/code&gt; that had a schema like this:&lt;/p&gt;
&lt;table class=&quot;grid grid-small&quot;&gt;
    &lt;thead&gt;
        &lt;tr&gt;
            &lt;th&gt;date&lt;/th&gt;
            &lt;th&gt;location_id&lt;/th&gt;
            &lt;th&gt;total_count&lt;/th&gt;
            &lt;th&gt;product_1_count&lt;/th&gt;
            &lt;th&gt;product_2_count&lt;/th&gt;
            &lt;th&gt;total_revenue&lt;/th&gt;
            &lt;th&gt;product_1_revenue&lt;/th&gt;
            &lt;th&gt;product_2_revenue&lt;/th&gt;
        &lt;/tr&gt;
    &lt;/thead&gt;
    &lt;tbody&gt;
        &lt;tr&gt;
            &lt;td&gt;2016-10-01&lt;/td&gt;
            &lt;td&gt;1&lt;/td&gt;
            &lt;td&gt;51&lt;/td&gt;
            &lt;td&gt;35&lt;/td&gt;
            &lt;td&gt;16&lt;/td&gt;
            &lt;td&gt;510.00&lt;/td&gt;
            &lt;td&gt;35.00&lt;/td&gt;
            &lt;td&gt;16.00&lt;/td&gt;
        &lt;/tr&gt;
        &lt;tr&gt;
            &lt;td&gt;2016-10-01&lt;/td&gt;
            &lt;td&gt;2&lt;/td&gt;
            &lt;td&gt;100&lt;/td&gt;
            &lt;td&gt;40&lt;/td&gt;
            &lt;td&gt;60&lt;/td&gt;
            &lt;td&gt;125.00&lt;/td&gt;
            &lt;td&gt;50.00&lt;/td&gt;
            &lt;td&gt;75.00&lt;/td&gt;
        &lt;/tr&gt;
        &lt;tr&gt;
            &lt;td&gt;2016-10-02&lt;/td&gt;
            &lt;td&gt;1&lt;/td&gt;
            &lt;td&gt;70&lt;/td&gt;
            &lt;td&gt;55&lt;/td&gt;
            &lt;td&gt;15&lt;/td&gt;
            &lt;td&gt;70.00&lt;/td&gt;
            &lt;td&gt;55.00&lt;/td&gt;
            &lt;td&gt;15.00&lt;/td&gt;
        &lt;/tr&gt;
        &lt;tr&gt;
            &lt;td&gt;2016-10-02&lt;/td&gt;
            &lt;td&gt;2&lt;/td&gt;
            &lt;td&gt;99&lt;/td&gt;
            &lt;td&gt;65&lt;/td&gt;
            &lt;td&gt;34&lt;/td&gt;
            &lt;td&gt;123.75&lt;/td&gt;
            &lt;td&gt;81.25&lt;/td&gt;
            &lt;td&gt;42.50&lt;/td&gt;
        &lt;/tr&gt;
    &lt;/tbody&gt;
&lt;/table&gt;
&lt;p&gt;This table contains a single row per day, per location, with the total (sum) of sales for that day.  Now our reports can query this &lt;code&gt;daily_summary&lt;/code&gt; table and get results MUCH faster than our &lt;code&gt;events&lt;/code&gt; table.  We also added a few database indexes on this table to speed things up even more.&lt;/p&gt;
&lt;p&gt;How much faster, you ask?&lt;/p&gt;
&lt;p&gt;Previously, it was taking &lt;strong&gt;4 hours&lt;/strong&gt; to crunch the data for a 1 day period.  After implementing the &lt;code&gt;daily_summary&lt;/code&gt; table, we can now crunch the data for 1 day in just &lt;strong&gt;14 seconds!&lt;/strong&gt;  That&#39;s over 1,000 times faster (14,400 seconds down to 14 seconds).&lt;/p&gt;
&lt;p&gt;We can now compute &lt;strong&gt;2 years&lt;/strong&gt; of data in the &lt;strong&gt;same time&lt;/strong&gt; it used to take to compute a &lt;strong&gt;single day&lt;/strong&gt;.&lt;/p&gt;
&lt;p&gt;Summary tables do add some complexity to your code, since you have to keep them up-to-date any time new data comes in, but in this case the tradeoff was worth it for the massive performance gains.&lt;/p&gt;</description> 
    <dc:creator>Kevin Southworth</dc:creator> 
    <pubDate>Tue, 01 Nov 2016 14:00:00 GMT</pubDate> 
    <guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:822</guid> 
    
</item>
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    <comments>http://www.webascender.com/Blog/ID/820/The-Psychological-Impact-of-Social-Proof-on-Your-Landing-Pages#Comments</comments> 
    <slash:comments>0</slash:comments> 
    <wfw:commentRss>http://www.webascender.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=57&amp;ModuleID=463&amp;ArticleID=820</wfw:commentRss> 
    <trackback:ping>http://www.webascender.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=820&amp;PortalID=0&amp;TabID=57</trackback:ping> 
    <title>The Psychological Impact of Social Proof on Your Landing Pages</title> 
    <link>http://www.webascender.com/Blog/ID/820/The-Psychological-Impact-of-Social-Proof-on-Your-Landing-Pages</link> 
    <description>&lt;p&gt;There are thousands of ways to be persuasive, but social influence is far and away the most effective persuasion method. Peer opinion is one of the strongest indicators of quality.&lt;/p&gt;
&lt;p&gt;An &lt;a href=&quot;http://www.wsj.com/articles/SB10001424052748704575304575296243891721972&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;environmental study&lt;/a&gt; published in the Wall Street Journal looked at the effectiveness of signs that were used to reduce energy in households. The study showed that social proof was a stronger motivating factor than saving money, protecting the environment, and making responsible choices. If the person thought that all of their neighbors had been more energy efficient, they would quickly follow.&lt;/p&gt;
&lt;p&gt;So, how can you use social proof to influence your leads and create more conversions?&lt;/p&gt;
&lt;h2&gt;Considering Company Size&lt;/h2&gt;
&lt;h3&gt;Showing Social Shares&lt;/h3&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img src=&quot;/Portals/0/Blog/social-proof-facebook-social-media-share.jpg?ver=2016-10-27-095740-853&quot; alt=&quot;social proof using social share buttons on your landing pages&quot; style=&quot;vertical-align: middle;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;Depending on your landing page, you might include social share buttons. The number of Likes you have on Facebook or Tweets about your landing page are helpful to display because it increases social proof and buzz about your landing page content. It might seem like a smart idea to connect all of your social media accounts to your website. Before displaying these accounts on your actual website, you should consider whether it will help or hurt you. While it may help you gain more followers and potentially build some engagement, it could
negatively affect your website.&lt;/p&gt;
&lt;p&gt;Even if your company is a standalone success, a low social media following can make you look like a struggling startup. If your Facebook account is still growing, and Likes are in the double digits, it may be best to let it grow organically, or to encourage current customers to stay up-to-date by subscribing before you place social engagement buttons on your website.&lt;/p&gt;
&lt;h3&gt;Number of Downloads or Subscribers&lt;/h3&gt;
&lt;p&gt;Displaying the number of content downloads or email-signups you have received can be a good idea for your landing page. This kind of social reinforcement can encourage more conversions. Think about the content you&#39;re most likely to look at online. A YouTube video that&#39;s gathered a ton of views is more attractive than one that nobody has seen. That being said, if your company is small and only collects 5-10 submissions on average, it may not be the best idea to display your download or submission counts.&lt;/p&gt;
&lt;em&gt;
&lt;p&gt;Additional note: &lt;a href=&quot;https://adespresso.com/academy/blog/social-proof-marketing-guide/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;This test&lt;/a&gt;
by AdEspresso &lt;span&gt;found that when talking about your client base, and exact number is most likely to earn you more leads&lt;/span&gt;. In comparison to using word like &amp;ldquo;Joining
many other users&amp;rdquo; or &amp;ldquo;Join 1000+ other users,&amp;rdquo; using an
exact number like 1,126 is more reliable to viewers.&lt;/p&gt;
&lt;/em&gt;
&lt;h2&gt;Considering What to Display&lt;/h2&gt;
&lt;h3&gt;Using Testimonials&lt;/h3&gt;
&lt;p&gt;&lt;a href=&quot;http://www.webascender.com/Blog/ID/672/How-to-Strategically-Place-Testimonials-on-your-Website-to-Increase-Engagement#.WBIDeJMrJjc&quot; target=&quot;_blank&quot;&gt;Testimonials&lt;/a&gt; are the best way to give a new customer confidence in your brand. Ask your users, customers, or clients for testimonials that you can use with their consent.&lt;/p&gt;
&lt;p&gt;It&amp;rsquo;s a good practice to include at least a name and picture or video in your client testimonials. The four most important things to include with your testimonials are:&lt;/p&gt;
&lt;ol&gt;
    &lt;li&gt;
    &lt;p&gt;
    A name&amp;nbsp;&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;A picture or video of them&amp;nbsp;&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;The person&#39;s company&amp;nbsp;&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;Their role in the company&lt;/p&gt;
    &lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;As mentioned in the earlier section about how bad social proof can affect you negatively, it can also hurt to use bad testimonials. A bad testimonial is one that provides no context for the viewer to empathize with. Without using a name or a face, your testimonial can be seen as insignificant, or even possibly deceptive. An anonymous testimonial has never worked much magic for a campaign.&lt;/p&gt;
&lt;h3&gt;Displaying Logos&lt;/h3&gt;
&lt;p&gt;Displaying logos of the companies that you work with is a quick way to signal the business connections that you have. Including logos is almost always a good idea, as long as they are not visually distracting to your pages.&lt;/p&gt;
&lt;p&gt;If you choose to include logos on your landing pages, they should be smaller and out of the way. You can also remove or tone down colors in the logos in order to make them less distracting.&lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;
&lt;img alt=&quot;Using Logos for Social Proof&quot; src=&quot;/Portals/0/Using-Logos-for-Social-Proof.png?ver=2016-10-24-145327-660&quot; /&gt;
&lt;/p&gt;
&lt;p&gt;This section of &lt;a href=&quot;/Portfolio/articleType/ArticleView/articleId/787/RSI-Logistics&quot; target=&quot;_blank&quot;&gt;RSI Logistic&#39;s&lt;/a&gt;&amp;nbsp;homepage does a good job of including the names of companies that they work with, without being too distracting on the page.&lt;/p&gt;
&lt;h3&gt;Display a Share Button On Your Thank You Page&lt;/h3&gt;
&lt;p&gt;Referrals are equally as influential at garnering social proof as testimonials. If you can convince your leads to share the landing pages that they&amp;rsquo;ve converted on, you&amp;rsquo;re likely to draw highly-converting traffic to your landing page.&lt;/p&gt;
&lt;p&gt;By including a share button on your Thank You Pages, you increase the chances that the landing page will be spread to other members of their company, or even to more appropriately positioned members of the company.&lt;/p&gt;
&lt;p&gt;&lt;hr /&gt;
&lt;/p&gt;
&lt;p&gt;Social proof can be shown in a variety of formats. Taking time to test different social proof styles will help you better understand what your audience is influenced by. Adding social proof to landing pages will increase your conversion rate, in turn creating a more successful campaign. &lt;em&gt;What are some social proof methods that have worked for your business? Comment below!&lt;/em&gt;&lt;/p&gt;</description> 
    <dc:creator>Lee Isaacson</dc:creator> 
    <pubDate>Thu, 27 Oct 2016 13:00:00 GMT</pubDate> 
    <guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:820</guid> 
    
</item>
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    <comments>http://www.webascender.com/Blog/ID/819/How-to-Create-An-Online-Petition-that-Maps-your-Supporters-Location-in-Wordpress#Comments</comments> 
    <slash:comments>0</slash:comments> 
    <wfw:commentRss>http://www.webascender.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=57&amp;ModuleID=463&amp;ArticleID=819</wfw:commentRss> 
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    <title>How to Create An Online Petition that Maps your Supporters Location in Wordpress</title> 
    <link>http://www.webascender.com/Blog/ID/819/How-to-Create-An-Online-Petition-that-Maps-your-Supporters-Location-in-Wordpress</link> 
    <description>&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/Petition/petition-support-signup-map.png?ver=2016-10-21-162915-347&quot; alt=&quot;petition support signup&quot; style=&quot;margin-bottom: 15px;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;Online petitions are a great way for companies and businesses to collect supporters for a particular cause. From a development standpoint it&#39;s relatively easy to get this started. &amp;nbsp;We (the developers) create the form, our client (the company) shares it on social media and bada boom bada bing, you have supporters signing up. But what if we could collect more information such as the supporter location and make something fun and engaging for both the client and their supporters? That&#39;s where we come in!&amp;nbsp;&lt;span style=&quot;font-size: 15px; font-family: &#39;Open Sans&#39;, sans-serif;&quot;&gt;This post will walk you through how to create a custom petition that maps supporters and their location.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;So what do you need to make this work?
&lt;/h3&gt;
&lt;ol&gt;
    &lt;li&gt;
    &lt;p&gt;You&amp;rsquo;ll need a &lt;a href=&quot;http://www.webascender.com/Services/WordPress&quot;&gt;WordPress&lt;/a&gt; site for this example.&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;You&amp;rsquo;ll need to install these 3 plugins
    &lt;/p&gt;
    &lt;ul&gt;
        &lt;li&gt;
        &lt;p&gt;&lt;a href=&quot;http://www.gravityforms.com/&quot; target=&quot;_blank&quot;&gt;Gravity Forms&lt;/a&gt;&lt;/p&gt;
        &lt;/li&gt;
        &lt;li&gt;
        &lt;p&gt;&lt;a href=&quot;https://wordpress.org/plugins/gravity-forms-custom-post-types/&quot; target=&quot;_blank&quot;&gt;Gravity Forms + Custom Post Types&lt;/a&gt;&lt;/p&gt;
        &lt;/li&gt;
        &lt;li&gt;
        &lt;p&gt;&lt;a href=&quot;https://wordpress.org/plugins/geo-mashup/&quot; target=&quot;_blank&quot;&gt;Geo Mashup&lt;/a&gt;&lt;/p&gt;
        &lt;/li&gt;
    &lt;/ul&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;You&amp;rsquo;ll need to &lt;a href=&quot;/Blog/ID/684/categoryId/18/Create-A-Custom-Post-Type-In-WordPress&quot;&gt;create a custom post type&lt;/a&gt;. I prefer to use the functions.php to create my custom post types but you can also use a plugin such as &lt;a href=&quot;https://wordpress.org/plugins/custom-post-type-ui/&quot; target=&quot;_blank&quot;&gt;CPT UI&lt;/a&gt;. I&amp;rsquo;ll explain below how to create a custom post type.&lt;/p&gt;
    &lt;/li&gt;
&lt;/ol&gt;
&lt;h3&gt;Let&#39;s Get Started:&amp;nbsp;&lt;/h3&gt;
&lt;p&gt;&lt;strong&gt;Create Your Custom Post&amp;nbsp;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;1.&amp;nbsp;You can create your custom post type by using &lt;strong style=&quot;color: #444444;&quot;&gt;CPT UI&lt;/strong&gt; or within the &lt;strong style=&quot;color: #444444;&quot;&gt;functions.php &lt;/strong&gt;file. Below is the code I used to create my custom post type called &lt;strong style=&quot;color: #444444;&quot;&gt;Petition Signups&lt;/strong&gt;.&lt;/p&gt;
&lt;pre style=&quot;font-family: &#39;Andale Mono&#39;, &#39;Lucida Console&#39;, Monaco, fixed, monospace; color: #000000; background-color: #eeeeee; font-size: 14px; border: 1px dashed #999999; line-height: 14px; padding: 5px; overflow: auto; width: 100%; margin-bottom: 12px;&quot;&gt;&lt;code&gt;add_action( &#39;init&#39;, &#39;create_posttype&#39; );
function create_posttype() {
  
  register_post_type( &#39;petition_signups&#39;,
    array(
      &#39;labels&#39; =&amp;gt; array(
        &#39;name&#39; =&amp;gt; __( &#39;Petition Signups&#39; ),
        &#39;singular_name&#39; =&amp;gt; __( &#39;Petition Signups&#39; ),
      ),
      
      &#39;public&#39; =&amp;gt; true,
      &#39;has_archive&#39; =&amp;gt; true,
      &#39;supports&#39; =&amp;gt; array(&#39;title&#39;,&#39;editor&#39;,&#39;thumbnail&#39;),
      &#39;taxonomies&#39; =&amp;gt; array(&#39;petition_signups&#39;),
      &#39;rewrite&#39; =&amp;gt; array(&#39;slug&#39; =&amp;gt; &#39;petition-signups&#39;),
      
      &#39;hierarchical&#39; =&amp;gt; false,
    )
  );&lt;/code&gt;&lt;/pre&gt;
&lt;p&gt;This code will create a nice little tab on your WordPress website. We wont be storing any information in this area except for the signees first name, but this is a crucial step to getting the other parts of this project working. &lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/Petition/Petition-Signups.png?ver=2016-10-21-154157-987&quot; alt=&quot;Petition Sign Up Custom Post Type&quot; style=&quot;width: 700px;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Create Your Petition Form&amp;nbsp;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;2. Next create your petition form using Gravity Forms. You&amp;rsquo;ll want to use the Post Fields as your input fields.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/Petition/Post-Fields.png?ver=2016-10-21-155548-017&quot; alt=&quot;Post Fields&quot; style=&quot;width: 280px; height: 361px;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;Add the &lt;strong&gt;Post Title&lt;/strong&gt; as your first field and change the &lt;strong&gt;Field Label&lt;/strong&gt; to &lt;strong&gt;First Name&lt;/strong&gt;. It&amp;rsquo;s important that you complete the steps below:&lt;/p&gt;
&lt;ul&gt;
    &lt;li&gt;
    &lt;p&gt;Field Label = First Name&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;Post Type = Petition Sign Up&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;Post Status = Published&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;Rules = Required&lt;/p&gt;
    &lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/Petition/Form-Post-Title.png?ver=2016-10-21-160102-847&quot; alt=&quot;Form Post Title&quot; style=&quot;width: 450px; height: 602px;&quot; /&gt;&lt;/p&gt;
&lt;p&gt; &lt;/p&gt;
&lt;p&gt;Then continue adding the additional fields below.&amp;nbsp; Use the Post Fields &amp;ndash; Custom Field for the required information below:&lt;/p&gt;
&lt;ol&gt;
    &lt;li&gt;
    &lt;p&gt;First Name (required)&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;Last Name (required)&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;Address (required)&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;Zip (required)&lt;/p&gt;
    &lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;The next fields are optional but recommended&lt;/p&gt;
&lt;ol&gt;
    &lt;li&gt;
    &lt;p&gt;Email Address&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;Phone Number&lt;/p&gt;
    &lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Adjust your form settings, confirmations, and notifications as you would usually. &lt;strong&gt;*Tip:&lt;/strong&gt; It might be nice to redirect the form after submission to your Petition Map. You can come back and do this after you create your Map with Geo Mashup.&lt;/p&gt;
&lt;p&gt;Now, let&amp;rsquo;s add this form to a page and send a test through! Call the page &quot;Petition Sign Up&quot; or something along those lines.&lt;/p&gt;
&lt;p&gt;&lt;strong style=&quot;color: #444444;&quot;&gt;Create Your Map&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;3. Alright let&amp;rsquo;s get the map started! First paste the code below into your functions.php file. Original source from &lt;a href=&quot;https://gist.github.com/cyberhobo/576aa79a9f1d246d7817&quot; target=&quot;_blank&quot;&gt;https://gist.github.com/cyberhobo/576aa79a9f1d246d7817&lt;/a&gt;&amp;nbsp;(However, there is a missing comma in the original source code. My code below has been updated to fix this.)&lt;/p&gt;
&lt;pre style=&quot;font-family: &#39;Andale Mono&#39;, &#39;Lucida Console&#39;, Monaco, fixed, monospace; color: #000000; background-color: #eeeeee; font-size: 14px; border: 1px dashed #999999; line-height: 14px; padding: 5px; overflow: auto; width: 100%; margin-bottom: 15px;&quot;&gt;&lt;code&gt;/**
 * Example WordPress hook to geocode Gravity Forms fields for Geo Mashup.
 * This example uses a form ID of 2, replace _2 with your form ID,
 * &#39;address&#39; and &#39;zip&#39; with your Gravity Forms field names, and prefix
 * with your unique namespace prefix.
 */

add_action( &#39;gform_after_submission_2&#39;, &#39;prefix_gform_after_submission_2&#39;, 10, 2 );
function prefix_gform_after_submission_2( $lead, $form ) {
  // Require a post id
  if ( empty( $lead[&#39;post_id&#39;] ) )
    return;
  // Require Geo Mashup
  if ( !class_exists( &#39;GeoMashupDB&#39; ) )
    return;
  // Geocode address fields
  $postmeta_address_fields = array( 
    &#39;address&#39;,
    &#39;zip&#39;,
  );
  $geocode_address_parts = array();
  foreach( $postmeta_address_fields as $postmeta_address_field ) {
    $field_value = get_post_meta( $lead[&#39;post_id&#39;], $postmeta_address_field, true );
    if ( !empty( $field_value ) ) {
      // Remove commas to avoid mixing them up with ours
      $geocode_address_parts[] = str_replace( &#39;,&#39;, &#39; &#39;, $field_value );
    }
  }
  if ( empty( $geocode_address_parts ) ) 
    return;
  $location = GeoMashupDB::blank_location();
  if ( GeoMashupDB::geocode( implode( &#39;, &#39;, $geocode_address_parts ), $location ) ) 
    GeoMashupDB::set_object_location( &#39;post&#39;, $lead[&#39;post_id&#39;], $location );
}

&lt;/code&gt;&lt;/pre&gt;
&lt;p&gt;Once that&amp;rsquo;s done, open up the Geo Mashup Settings and completed the following items.&amp;nbsp;&lt;/p&gt;
&lt;ol&gt;
    &lt;li&gt;
    &lt;p&gt;Create your Google Server Key and Google API key and add those into the settings.&amp;nbsp;&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;Select your custom post type that we called Petition Signups within the Collect Location For setting.&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;Check Enable Reverse Geocoding and update your settings.&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;You might also want to change your Global Map settings. But we can add the map first.&amp;nbsp;&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;Create a new page, call  it &quot;Petition Map&quot; or something more specific based on your petition. You&amp;rsquo;ll then need to add the token [geo_mashup_map]. You can add text to this page as well.  Save the page and your text entry from before should be showing up on this page.
    &lt;/p&gt;
    &lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 12px; color: #444444;&quot;&gt;&lt;img src=&quot;/Portals/0/Blog/Petition/map.png?ver=2016-10-21-164232-613&quot; alt=&quot;Petition Map&quot; /&gt;&lt;br /&gt;
&lt;/span&gt;&lt;/p&gt;</description> 
    <dc:creator>Katie Klumb</dc:creator> 
    <pubDate>Mon, 24 Oct 2016 14:15:00 GMT</pubDate> 
    <guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:819</guid> 
    
</item>
<item>
    <comments>http://www.webascender.com/Blog/ID/817/How-to-Use-Bullet-Journaling-to-Increase-Personal-Productivity-at-Work#Comments</comments> 
    <slash:comments>0</slash:comments> 
    <wfw:commentRss>http://www.webascender.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=57&amp;ModuleID=463&amp;ArticleID=817</wfw:commentRss> 
    <trackback:ping>http://www.webascender.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=817&amp;PortalID=0&amp;TabID=57</trackback:ping> 
    <title>How to Use Bullet Journaling to Increase Personal Productivity at Work</title> 
    <link>http://www.webascender.com/Blog/ID/817/How-to-Use-Bullet-Journaling-to-Increase-Personal-Productivity-at-Work</link> 
    <description>&lt;p&gt;A few months back I implemented a method of organizing personal tasks I had to complete around the home using a &lt;a href=&quot;http://bulletjournal.com/&quot; target=&quot;_blank&quot;&gt;Bullet Journal&lt;/a&gt;. This started with purchasing a regular notebook, listing tasks and events for each month, assigning each task to a week, then adding each task to a specific day. I could see on all the tasks I had to complete during the week on one page making each day more manageable. If I had a dinner to go to on one evening, I could assign grocery shopping for the next. If my car insurance was due during the month, I could schedule the payment for that particular week. If I couldn&amp;rsquo;t get all my tasks completed for a day, I could use a symbol to denote that it be moved to the next. Yes, this sounds exactly like using a calendar, but there is something about physically writing out tasks and marking them complete that has helped me be more productive around the home and less overwhelmed during busy weeks.&lt;/p&gt;
&lt;p&gt;Since this method had been so helpful around the house, I wondered if I could apply the same idea to my work tasks. Instead of using a journal, I created a grid system on my white board. I listed out each of the projects I was working on for the month, broke down what needed to be completed for the week, then listed out tasks for each day with a checkbox next to each item. Seeing my goals for any given day immediately helped me stay focused on what I was working on and physically marking items complete was one of the most rewarding feelings.&lt;/p&gt;
&lt;p&gt;I started my Bullet Journal at work by creating a list of all of the projects I was working on at the time.&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;Bullet journaling&quot; src=&quot;/Portals/0/Blog/Bullet%20Journal/Bullet-Journal-Productivity-1.jpg?ver=2016-10-14-161757-283&quot; /&gt;&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;Bullet Journaling&quot; src=&quot;/Portals/0/Blog/Bullet%20Journal/Bullet-Journal-Productivity-3.jpg&quot; /&gt;&lt;/p&gt;
&lt;p&gt;Next, I outlined my week by making a list of specific tasks that needed to be completed.&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;Bullet journaling&quot; src=&quot;/Portals/0/Blog/Bullet%20Journal/Bullet-Journal-Productivity-2.jpg&quot; /&gt;&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;Bullet Journaling&quot; src=&quot;/Portals/0/Blog/Bullet%20Journal/Bullet-Journal-Productivity-4.jpg&quot; /&gt;&lt;/p&gt;
&lt;p&gt;In order to complete my tasks for the week, I broke each task down into manageable items for each day. I usually start each morning by updating my daily list of tasks. Here, I&amp;rsquo;ve outlined each day for the entire week. I&#39;ve also left a space for notes.&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;Bullet Journaling&quot; src=&quot;/Portals/0/Blog/Bullet%20Journal/Bullet-Journal-Productivity-5.jpg&quot; /&gt;&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;bullet journaling&quot; src=&quot;/Portals/0/Blog/Bullet%20Journal/Bullet-Journal-Productivity-6.jpg&quot; /&gt;&lt;/p&gt;
&lt;p&gt;What makes Bullet Journaling unique are the different symbols used to denote various meanings. I created a key for my work journal to organize the different kinds of tasks I had. &lt;span&gt;&amp;nbsp;&lt;/span&gt;I included a symbol for a completed task, a started task, moving a task to another day, and if that task was assigned to someone else.&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;bullet journaling&quot; src=&quot;/Portals/0/Blog/Bullet%20Journal/Bullet-Journal-Productivity-7.jpg&quot; /&gt;&lt;/p&gt;
&lt;p&gt;Once I complete a task, I can cross it off the list, assign it to someone else, or move it to the next day.&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;bullet journaling&quot; src=&quot;/Portals/0/Blog/Bullet%20Journal/Bullet-Journal-Productivity-8.jpg&quot; /&gt;&lt;/p&gt;
&lt;p&gt;At the end of the week, I can reap the feelings of accomplishments that come with a completed task list.&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;bullet journaling&quot; src=&quot;/Portals/0/Blog/Bullet%20Journal/Bullet-Journal-Productivity-9.jpg&quot; /&gt;&lt;/p&gt;
&lt;p&gt;Using the bullet list has increased my focus and helped me prioritize tasks in any given week. The beauty of this method is it&#39;s flexibility. I can make it simple or as complex as I need. Check out &lt;a href=&quot;http://bulletjournal.com/show-tell-3/&quot; target=&quot;_blank&quot;&gt;these inspirational journals&lt;/a&gt; and get started increasing your productivity! &lt;/p&gt;</description> 
    <dc:creator>Corrine Swartz</dc:creator> 
    <pubDate>Tue, 18 Oct 2016 13:00:00 GMT</pubDate> 
    <guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:817</guid> 
    
</item>
<item>
    <comments>http://www.webascender.com/Blog/ID/813/Get-Started-with-Location-Beacons-in-Your-Mobile-App#Comments</comments> 
    <slash:comments>0</slash:comments> 
    <wfw:commentRss>http://www.webascender.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=57&amp;ModuleID=463&amp;ArticleID=813</wfw:commentRss> 
    <trackback:ping>http://www.webascender.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=813&amp;PortalID=0&amp;TabID=57</trackback:ping> 
    <title>Get Started with Location Beacons in Your Mobile App</title> 
    <link>http://www.webascender.com/Blog/ID/813/Get-Started-with-Location-Beacons-in-Your-Mobile-App</link> 
    <description><p>Beacons are small physical devices that broadcast wireless signals to mobile apps which can then react accordingly.  In short, your mobile app will know when your phone moves closer to or further away from a beacon that is stuck on a wall (or anywhere else).</p>
<p>The term "beacon" is commonly used to refer to both the physical device itself as well as the technology standard and protocol that is used to communicate with them.</p>
<h2 id="beacons-explained-in-3-bullet-points">Beacons explained in 3 points</h2>
<ol>
    <li>Each beacon transmits tiny wireless signals using a Bluetooth Low Energy (BLE) radio.</li>
    <li>Smartphones are constantly scanning for these beacon signals. If your phone detects a nearby signal it can launch an app on your phone that responds accordingly.</li>
    <li>Apps can display content relevant to your physical location, or update a display on the wall. For example, when you walk into a restaurant your phone could automatically display the current drink specials.  Or, if you walk near a product in a store your phone could trigger a display on the wall to show you more detailed product information.</li>
</ol>
<p><img alt="" src="/Portals/0/Blog/2016-Get%20Started%20with%20Location%20Beacons/beacons.jpg?ver=2016-09-29-110749-390" /></p>
<p><em>A beacon next to an iPhone 5s</em></p>
<p>Support for beacon technology is built-in to both iOS and Android. The "iBeacon" name was coined by Apple (but is also supported on Android) and Google is backing the "Eddystone" variation, but both are really just brand names for the underlying Bluetooth Low Energy (BLE) protocol used for communication.  There are technical differences between iBeacon and Eddystone, but for the most part they operate the same way and both can be supported in a single app.</p>
<h2 id="hands-on-example">Hands-On Example of Beacons</h2>
<p>Let's build a quick iOS mobile app that can "listen" for a beacon and display basic information like in/out of range and approximate distance from the beacon.  These are the basic building blocks you'll need to build a more full-featured mobile app.</p>
<p>Here's what it will look like when we're done:</p>
<p><img alt="location beacons in mobile app" src="/Portals/0/Blog/2016-Get%20Started%20with%20Location%20Beacons/app.jpg?ver=2016-09-29-110749-390" /></p>
<p><em>Our completed demo app on iOS</em></p>
<p><strong>If you'd like to download the completed app, you can <a href="https://github.com/ksouthworth/tibeacon-demo">grab it from Github</a>, otherwise, read on!</strong></p>
<h3 id="requirements">Requirements</h3>
<ol>
    <li>At least 1 Beacon. <a href="http://estimote.com">Estimote</a> beacons are very popular, and that's what we'll be using in this example.</li>
    <li>An iOS device that supports Bluetooth 4.0 (iPhone 4S or later, iPad 3rd-gen or later).&nbsp;</li>
    <li>Recent version of <a href="http://www.appcelerator.com">Appcelerator Titanium SDK</a> (5.5.1 as of this writing) and <a href="https://platform.appcelerator.com/#/product/studio">Appcelerator Studio</a>.</li>
    <li>Laptop with recent version of Mac OSX and Xcode installed</li>
</ol>
<h3 id="create-a-new-titanium-alloy-app">Create a new Titanium Alloy app</h3>
<pre class="editor-colors lang-text"><div class="line"><span class="meta paragraph text">$&nbsp;appc&nbsp;new&nbsp;-t&nbsp;titanium</span></div></pre>
<h3 id="replace-your-index-xml-with">Replace your <code>index.xml</code> with</h3>
<pre class="editor-colors lang-text"><div class="line"><span class="meta paragraph text">&lt;Alloy&gt;</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;&lt;Window&nbsp;class="container"&nbsp;layout="vertical"&nbsp;top="40"&gt;</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&lt;View&nbsp;layout="horizontal"&nbsp;height="35"&nbsp;width="98%"&gt;</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&lt;Label&gt;Monitoring&lt;/Label&gt;</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&lt;Switch&nbsp;id="monitoringSwitch"&nbsp;left="4"&nbsp;value="false"&nbsp;onChange="toggleMonitoring"/&gt;</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&lt;Button&nbsp;left="100"&nbsp;onClick="clearLog"&gt;Clear&nbsp;Log&lt;/Button&gt;</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&lt;/View&gt;</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&lt;View&nbsp;layout="horizontal"&nbsp;height="SIZE"&nbsp;width="98%"&gt;</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&lt;Label&nbsp;id="beaconLabel"&gt;&lt;/Label&gt;</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&lt;/View&gt;</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&lt;ScrollView&nbsp;width="98%"&nbsp;height="FILL"&nbsp;backgroundColor="white"&gt;</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&lt;Label&nbsp;id="label"&nbsp;width="FILL"&nbsp;height="SIZE"&gt;&lt;/Label&gt;</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&lt;/ScrollView&gt;</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;&lt;/Window&gt;</span></div><div class="line"><span class="meta paragraph text">&lt;/Alloy&gt;</span></div></pre>
<h3 id="replace-your-index-tss-with">Replace your <code>index.tss</code> with</h3>
<pre class="editor-colors lang-text"><div class="line"><span class="meta paragraph text">".container":&nbsp;{</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;backgroundColor:"white"</span></div><div class="line"><span class="meta paragraph text">}</span></div><div class="line"><span class="text plain">&nbsp;</span></div><div class="line"><span class="meta paragraph text">"Label":&nbsp;{</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;width:&nbsp;Ti.UI.SIZE,</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;height:&nbsp;Ti.UI.SIZE,</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;color:&nbsp;"#000"</span></div><div class="line"><span class="meta paragraph text">}</span></div><div class="line"><span class="text plain">&nbsp;</span></div><div class="line"><span class="meta paragraph text">"#label":&nbsp;{</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;font:&nbsp;{</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;fontSize:&nbsp;12</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;}</span></div><div class="line"><span class="meta paragraph text">}</span></div><div class="line"><span class="text plain">&nbsp;</span></div><div class="line"><span class="meta paragraph text">"#beaconLabel":&nbsp;{</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;width:&nbsp;Ti.UI.FILL,</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;height:&nbsp;Ti.UI.SIZE,</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;font:&nbsp;{</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;fontSize:&nbsp;11</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;}</span></div><div class="line"><span class="meta paragraph text">}</span></div></pre>
<h3 id="replace-your-index-js-with">Replace your <code>index.js</code> with</h3>
<pre class="editor-colors lang-text"><div class="line"><span class="meta paragraph text">var&nbsp;TiBeacons&nbsp;=&nbsp;require('org.beuckman.tibeacons');</span></div><div class="line"><span class="text plain">&nbsp;</span></div><div class="line"><span class="meta paragraph text">$.beaconLabel.text&nbsp;=&nbsp;"Beacon:&nbsp;"&nbsp;+&nbsp;Alloy.CFG.beacon.uuid&nbsp;+&nbsp;"\nMajor:&nbsp;"&nbsp;+&nbsp;Alloy.CFG.beacon.major&nbsp;+&nbsp;"\nMinor:&nbsp;"&nbsp;+&nbsp;Alloy.CFG.beacon.minor;</span></div><div class="line"><span class="meta paragraph text">$.label.text&nbsp;=&nbsp;"Flip&nbsp;the&nbsp;switch&nbsp;to&nbsp;start&nbsp;monitoring&nbsp;for&nbsp;the&nbsp;Beacon";</span></div><div class="line"><span class="meta paragraph text">monitorStartTimestamp&nbsp;=&nbsp;null;</span></div><div class="line"><span class="text plain">&nbsp;</span></div><div class="line"><span class="meta paragraph text">Ti.Geolocation.requestLocationPermissions(Ti.Geolocation.AUTHORIZATION_ALWAYS);</span></div><div class="line"><span class="text plain">&nbsp;</span></div><div class="line"><span class="meta paragraph text">function&nbsp;onEnterRegion(e)&nbsp;{</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;Ti.API.info('ENTER&nbsp;region:&nbsp;'&nbsp;+&nbsp;JSON.stringify(e));</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;print('[Enter]');</span></div><div class="line"><span class="text plain">&nbsp;</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;TiBeacons.startRangingForBeacons(e);</span></div><div class="line"><span class="meta paragraph text">}</span></div><div class="line"><span class="text plain">&nbsp;</span></div><div class="line"><span class="meta paragraph text">function&nbsp;onExitRegion(e)&nbsp;{</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;Ti.API.info('EXIT&nbsp;region:&nbsp;'&nbsp;+&nbsp;JSON.stringify(e));</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;print('[Exit]');</span></div><div class="line"><span class="text plain">&nbsp;</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;TiBeacons.stopRangingForBeacons(e);</span></div><div class="line"><span class="meta paragraph text">}</span></div><div class="line"><span class="text plain">&nbsp;</span></div><div class="line"><span class="meta paragraph text">function&nbsp;onDeterminedRegionState(e)&nbsp;{</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;Ti.API.info('DETERMINED&nbsp;region:&nbsp;'&nbsp;+&nbsp;JSON.stringify(e));</span></div><div class="line"><span class="text plain">&nbsp;</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;print("[RegionState]&nbsp;"&nbsp;+&nbsp;e.regionState);</span></div><div class="line"><span class="meta paragraph text">}</span></div><div class="line"><span class="text plain">&nbsp;</span></div><div class="line"><span class="meta paragraph text">function&nbsp;onBeaconRanges(e)&nbsp;{</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;Ti.API.info('RANGES:&nbsp;'&nbsp;+&nbsp;JSON.stringify(e));</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;if(e.beacons&nbsp;&amp;&amp;&nbsp;(e.beacons.length&nbsp;&gt;&nbsp;0))&nbsp;{</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;print('[Range]&nbsp;'&nbsp;+&nbsp;e.beacons[0].proximity);</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;}</span></div><div class="line"><span class="meta paragraph text">}</span></div><div class="line"><span class="meta paragraph text">function&nbsp;onBeaconProximity(e)&nbsp;{</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;Ti.API.info('PROXIMITY:&nbsp;'&nbsp;+&nbsp;JSON.stringify(e));</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;print('[Proximity]&nbsp;'&nbsp;+&nbsp;e.proximity&nbsp;+&nbsp;"("&nbsp;+&nbsp;e.fromProximity&nbsp;+&nbsp;",&nbsp;"&nbsp;+&nbsp;e.accuracy&nbsp;+&nbsp;",&nbsp;"&nbsp;+&nbsp;e.rssi&nbsp;+&nbsp;")");</span></div><div class="line"><span class="meta paragraph text">}</span></div><div class="line"><span class="text plain">&nbsp;</span></div><div class="line"><span class="meta paragraph text">function&nbsp;toggleMonitoring()&nbsp;{</span></div><div class="line"><span class="text plain">&nbsp;</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;if&nbsp;($.monitoringSwitch.value)&nbsp;{</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;monitorStartTimestamp&nbsp;=&nbsp;new&nbsp;Date();</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;print("START&nbsp;monitoring&nbsp;and&nbsp;ranging");</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;TiBeacons.startMonitoringForRegion({</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;notifyEntryStateOnDisplay:&nbsp;"YES",</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;uuid:&nbsp;Alloy.CFG.beacon.uuid,</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;major:&nbsp;Alloy.CFG.beacon.major,</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;minor:&nbsp;Alloy.CFG.beacon.minor,</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;identifier:&nbsp;"Estimote"</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;});</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;}&nbsp;else&nbsp;{</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;print("STOP&nbsp;monitoring&nbsp;and&nbsp;ranging");</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;TiBeacons.stopMonitoringAllRegions();</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;TiBeacons.stopRangingForAllBeacons();</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;}</span></div><div class="line"><span class="meta paragraph text">}</span></div><div class="line"><span class="text plain">&nbsp;</span></div><div class="line"><span class="meta paragraph text">function&nbsp;clearLog()&nbsp;{</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;$.label.text&nbsp;=&nbsp;"";</span></div><div class="line"><span class="meta paragraph text">}</span></div><div class="line"><span class="text plain">&nbsp;</span></div><div class="line"><span class="meta paragraph text">function&nbsp;print(s)&nbsp;{</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;var&nbsp;now&nbsp;=&nbsp;new&nbsp;Date();</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;var&nbsp;secondsPassed&nbsp;=&nbsp;((now&nbsp;-&nbsp;monitorStartTimestamp)&nbsp;/&nbsp;1000);</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;var&nbsp;padding&nbsp;=&nbsp;"0000";</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;$.label.text&nbsp;=&nbsp;(padding&nbsp;+&nbsp;Math.round(secondsPassed)).slice(-padding.length)&nbsp;+&nbsp;"s&nbsp;&nbsp;&nbsp;&nbsp;"&nbsp;+&nbsp;(s&nbsp;+&nbsp;"\n")&nbsp;+&nbsp;$.label.text;</span></div><div class="line"><span class="meta paragraph text">}</span></div><div class="line"><span class="text plain">&nbsp;</span></div><div class="line"><span class="meta paragraph text">TiBeacons.addEventListener('bluetoothStatus',&nbsp;function(e){</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;Ti.API.info('bluetoothStatus&nbsp;=&nbsp;'&nbsp;+&nbsp;JSON.stringify(e));</span></div><div class="line"><span class="meta paragraph text">});</span></div><div class="line"><span class="text plain">&nbsp;</span></div><div class="line"><span class="meta paragraph text">TiBeacons.addEventListener("enteredRegion",&nbsp;onEnterRegion);</span></div><div class="line"><span class="meta paragraph text">TiBeacons.addEventListener("exitedRegion",&nbsp;onExitRegion);</span></div><div class="line"><span class="meta paragraph text">TiBeacons.addEventListener("determinedRegionState",&nbsp;onDeterminedRegionState);</span></div><div class="line"><span class="text plain">&nbsp;</span></div><div class="line"><span class="meta paragraph text">TiBeacons.addEventListener("beaconRanges",&nbsp;onBeaconRanges);</span></div><div class="line"><span class="meta paragraph text">TiBeacons.addEventListener("beaconProximity",&nbsp;onBeaconProximity);</span></div><div class="line"><span class="text plain">&nbsp;</span></div><div class="line"><span class="text plain">&nbsp;</span></div><div class="line"><span class="meta paragraph text">TiBeacons.requestBluetoothStatus();</span></div><div class="line"><span class="meta paragraph text">$.index.open();</span></div><div class="line"><span class="text plain">&nbsp;</span></div><div class="line"><span class="meta paragraph text">if&nbsp;(!Ti.Geolocation.locationServicesEnabled)&nbsp;{</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;alert('Please&nbsp;enable&nbsp;location&nbsp;services');</span></div><div class="line"><span class="meta paragraph text">}</span></div></pre>
<h3 id="update-your-config-json-">Update your <code>config.json</code></h3>
<p>For our demo we'll only be concerned with monitoring a single beacon.  Edit your <code>config.json</code> file and enter the details of <strong>your</strong> beacon's UUID, major and minor versions. If you're using Estimote beacons you can find this information using the Estimote mobile app, or by logging into your account at <a href="https://cloud.estimote.com">https://cloud.estimote.com</a>.</p>
<pre class="editor-colors lang-text"><div class="line"><span class="meta paragraph text">"global":&nbsp;{</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;"beacon":&nbsp;{</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;"uuid":&nbsp;"B9407F30-F5F8-466E-AFF9-25556B57FE6D",</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;"major":&nbsp;61020,</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;"minor":&nbsp;26147</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;}</span></div><div class="line"><span class="meta paragraph text">}</span></div></pre>
<h3 id="download-and-install-the-tibeacons-module-into-your-titanim-project">Download and install the <code>TiBeacons</code> module into your titanim project</h3>
<p>The <a href="https://github.com/jbeuckm/TiBeacons">TiBeacons</a> module provides the bridge between Titanium and the underlying beacon framework in iOS.</p>
<p><a href="https://github.com/jbeuckm/TiBeacons/raw/master/org.beuckman.tibeacons-iphone-0.11.0.zip">Download the ZIP</a> and extract it into your project's <code>modules</code> folder.</p>
<h3 id="update-your-tiapp-xml-file">Update your <code>tiapp.xml</code> file</h3>
<p>We need to add a reference to the <code>TiBeacons</code> module:</p>
<pre class="editor-colors lang-text"><div class="line"><span class="meta paragraph text">&lt;modules&gt;</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;&lt;module&nbsp;platform="iphone"&gt;org.beuckman.tibeacons&lt;/module&gt;</span></div><div class="line"><span class="meta paragraph text">&lt;/modules&gt;</span></div></pre>
<p>We also need to add a few things to allow our app to use location services in iOS:</p>
<pre class="editor-colors lang-text"><div class="line"><span class="meta paragraph text">&lt;ios&gt;</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&lt;plist&gt;</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;&lt;dict&gt;</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&lt;key&gt;UIBackgroundModes&lt;/key&gt;</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&lt;array&gt;</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&lt;string&gt;location&lt;/string&gt;</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&lt;string&gt;bluetooth-central&lt;/string&gt;</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&lt;/array&gt;</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&lt;key&gt;NSLocationAlwaysUsageDescription&lt;/key&gt;</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&lt;string&gt;</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;We&nbsp;use&nbsp;low-energy&nbsp;Bluetooth&nbsp;and&nbsp;iBeacons&nbsp;devices&nbsp;to&nbsp;provide&nbsp;relevant&nbsp;information&nbsp;to&nbsp;you.</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&lt;/string&gt;</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&nbsp;&nbsp;&lt;/dict&gt;</span></div><div class="line"><span class="meta paragraph text">&nbsp;&nbsp;&lt;/plist&gt;</span></div><div class="line"><span class="meta paragraph text">&lt;/ios&gt;</span></div></pre>
<h3 id="deploy-to-your-ios-device">Deploy to your iOS device</h3>
<p>You'll need a real device to test this app, since beacons can't be tested using the iOS simulator at the moment.  This means you'll need a valid Apple Developer account, certificate, and provisioning profile with your device's UUID.</p>
<p>Assuming you have all the certs and profiles in order, connect your phone and deploy the app using Appcelerator Studio.</p>
<p>As you walk around you should see the screen update frequently with the status of your beacon.  It will show enter/exit events when you go in and out of range of the beacon.  As you move around you should see the range change between<em> unknown</em>, <em>far</em>, <em>near</em>, and <em>immediate</em>.</p>
<p><strong>NOTE: It can take up to 30 seconds for your phone to recognize that you are "out of range" of a beacon (and display the "exit" event).  This is due to the beacon protocol itself, and cannot be adjusted. It's done this way to prevent false-positives (e.g. if the beacon signal is temporarily blocked but you are still in range)</strong></p>
<h2 id="further-reading">Further Reading</h2>
<ul>
    <li><a href="http://estimote.com">Estimote</a> has a ton of great information on their site. You can also buy beacons from them, download their SDKs, and read more about beacon technology in general and how it can be used.</li>
    <li><a href="https://developer.apple.com/ibeacon/">Apple's iBeacon</a></li>
    <li><a href="https://developers.google.com/beacons/">Google's Eddystone</a> (open beacon format)</li>
    <li><a href="https://en.wikipedia.org/wiki/Bluetooth_low_energy_beacons">Bluetooth low energy beacons</a> (Wikipedia)</li>
</ul></description> 
    <dc:creator>Kevin Southworth</dc:creator> 
    <pubDate>Tue, 04 Oct 2016 14:51:00 GMT</pubDate> 
    <guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:813</guid> 
    
</item>
<item>
    <comments>http://www.webascender.com/Blog/ID/811/Create-Dynamic-Downloadable-Documents-using-Google-Sheets-and-Google-Docs#Comments</comments> 
    <slash:comments>0</slash:comments> 
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    <title>Create Dynamic Downloadable Documents using Google Sheets and Google Docs </title> 
    <link>http://www.webascender.com/Blog/ID/811/Create-Dynamic-Downloadable-Documents-using-Google-Sheets-and-Google-Docs</link> 
    <description>&lt;p dir=&quot;ltr&quot;&gt;&lt;span&gt;&lt;img style=&quot;width: 100%; height: auto;&quot; alt=&quot;Google Sheet dynamic download export option&quot; src=&quot;/Portals/0/Blog/Create-Dynamic-Downloadable-Documents/header-bg.jpg?ver=2016-09-27-145855-057&quot; /&gt;&lt;br /&gt;
&lt;/span&gt;&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;span&gt;Most of the websites that we develop include some form of downloadable PDF, XLSX, or DOC. These files might contain additional product information, pricing, or other specifications. Wouldn&amp;rsquo;t it be great to have the ability to update this information on-the-fly from the original source without having to re-upload the exported file? Today, I&amp;rsquo;m going to show you a very simple way to create dynamic downloadable documents within Google Sheets and Google Docs. Let&amp;rsquo;s get started.&lt;/span&gt;&lt;/p&gt;
&lt;h2 dir=&quot;ltr&quot;&gt;&lt;span&gt;1. Create your spreadsheet or document&lt;/span&gt;&lt;/h2&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;span&gt;For this example, I&amp;rsquo;m going to be creating a simple price sheet which includes a product name, description, SKU, and price. Let&#39;s look at in Google Sheets.&lt;/span&gt;&lt;/p&gt;
&lt;p dir=&quot;ltr&quot; style=&quot;text-align: center;&quot;&gt;&lt;span&gt;&lt;img alt=&quot;Google Sheet screenshot&quot; src=&quot;/Portals/0/Blog/Create-Dynamic-Downloadable-Documents/google-sheet.png?ver=2016-09-27-142747-663&quot; style=&quot;text-align: center;&quot; /&gt;&lt;br /&gt;
&lt;/span&gt;&lt;/p&gt;
&lt;br /&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;span&gt;Now, what I would like to do is create a PDF from this spreadsheet. Perhaps your first thought might be that I should select the File menu and choose the &amp;lsquo;Download as&amp;rsquo; option. While this will work, let&amp;rsquo;s automate this export process.&lt;/span&gt;&lt;/p&gt;
&lt;h2 dir=&quot;ltr&quot;&gt;&lt;span&gt;2. Update your share setting&lt;/span&gt;&lt;/h2&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;span style=&quot;font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit;&quot;&gt;Click the &lt;/span&gt;&lt;span style=&quot;font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit;&quot;&gt;&lt;strong&gt;Share&lt;/strong&gt; &lt;/span&gt;&lt;span style=&quot;font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit;&quot;&gt;button in the upper right-hand corner of the page&lt;/span&gt;&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;span&gt;&lt;img alt=&quot;Share button screenshot&quot; src=&quot;/Portals/0/Blog/Create-Dynamic-Downloadable-Documents/share-button.png?ver=2016-09-27-142747-687&quot; /&gt;&lt;br /&gt;
&lt;/span&gt;&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;span&gt;Click the &lt;strong&gt;Get shareable link&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;span&gt;&lt;img alt=&quot;&quot; src=&quot;/Portals/0/Blog/Create-Dynamic-Downloadable-Documents/get-sharable-link.png?ver=2016-09-27-142747-627&quot; /&gt;&lt;br /&gt;
&lt;/span&gt;&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;span&gt;Select the option &amp;ldquo;Anyone with the link &lt;strong&gt;can view&lt;/strong&gt;&amp;rdquo;&lt;/span&gt;&lt;/p&gt;
&lt;p dir=&quot;ltr&quot; style=&quot;text-align: center;&quot;&gt;&lt;span&gt;&lt;img alt=&quot;Share settings in Google Sheets&quot; src=&quot;/Portals/0/Blog/Create-Dynamic-Downloadable-Documents/view-link-setting.png?ver=2016-09-27-142747-720&quot; style=&quot;text-align: center;&quot; /&gt;&lt;br /&gt;
&lt;/span&gt;&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;span&gt;Copy the link. Here&amp;rsquo;s what my link looks like&lt;/span&gt;&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;span&gt;&lt;strong&gt;https://docs.google.com/spreadsheets/d/1J97B-Id_Gf0iUNl7fTc1N2YcKqdwmxoxo0gXq_3Hih4/edit?usp=sharing&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;span style=&quot;font-size: 15px; font-family: &#39;Open Sans&#39;, sans-serif;&quot;&gt;This will link directly to my spreadsheet in the view state. &lt;strong&gt;*NOTE &lt;/strong&gt;-&amp;nbsp;Make sure your document is set to &amp;lsquo;can view&amp;rsquo; and NOT &amp;nbsp;&amp;lsquo;can edit&amp;rsquo;. Otherwise, the user will be able to modify your data.&lt;/span&gt;&lt;/p&gt;
&lt;h2&gt;3. Create the dynamic export link&lt;/h2&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;span&gt;Lets create an export link using the following logic.&lt;/span&gt;&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;span&gt;&lt;strong&gt;For Spreadsheets:&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;span&gt;https://docs.google.com/spreadsheets/d/&lt;/span&gt;&lt;span&gt;&lt;strong&gt;YOUR_FILE_ID&lt;/strong&gt;&lt;/span&gt;&lt;span&gt;/export?format=xlsx https://docs.google.com/spreadsheets/d/&lt;/span&gt;&lt;span&gt;&lt;strong&gt;YOUR_FILE_ID&lt;/strong&gt;&lt;/span&gt;&lt;span&gt;/export?format=pdf&lt;/span&gt;&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;span&gt;&lt;strong&gt;For Documents:&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;span&gt;https://docs.google.com/document/d/&lt;/span&gt;&lt;span&gt;&lt;strong&gt;YOUR_FILE_ID&lt;/strong&gt;&lt;/span&gt;&lt;span&gt;/export?format=doc https://docs.google.com/document/d/&lt;/span&gt;&lt;span&gt;&lt;strong&gt;YOUR_FILE_ID&lt;/strong&gt;&lt;/span&gt;&lt;span&gt;/export?format=pdf&lt;br /&gt;
&lt;/span&gt;&lt;span style=&quot;font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit;&quot;&gt;https://docs.google.com/document/d/&lt;/span&gt;&lt;span style=&quot;font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit;&quot;&gt;&lt;strong&gt;YOUR_FILE_ID&lt;/strong&gt;&lt;/span&gt;&lt;span style=&quot;font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit;&quot;&gt;/export?format=html&lt;br /&gt;
&lt;/span&gt;&lt;span style=&quot;font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit;&quot;&gt;https://docs.google.com/document/d/&lt;/span&gt;&lt;span style=&quot;font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit;&quot;&gt;&lt;strong&gt;YOUR_FILE_ID&lt;/strong&gt;&lt;/span&gt;&lt;span style=&quot;font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit;&quot;&gt;/export?format=txt&lt;br /&gt;
&lt;/span&gt;&lt;span style=&quot;font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit;&quot;&gt;https://docs.google.com/document/d/&lt;/span&gt;&lt;span style=&quot;font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit;&quot;&gt;&lt;strong&gt;YOUR_FILE_ID&lt;/strong&gt;&lt;/span&gt;&lt;span style=&quot;font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit;&quot;&gt;/export?format=odt&lt;/span&gt;&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;span&gt;The File ID is accessible from the previously copied link. In my example the ID would be &lt;strong&gt;1J97B-Id_Gf0iUNl7fTc1N2YcKqdwmxoxo0gXq_3Hih4&lt;/strong&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;span&gt;If I would like to create a PDF from my spreadsheet, this is the link that I would use.&lt;/span&gt;&lt;/p&gt;
&lt;strong&gt;
&lt;h2 style=&quot;text-align: center;&quot;&gt;&lt;a href=&quot;https://docs.google.com/spreadsheets/d/1J97B-Id_Gf0iUNl7fTc1N2YcKqdwmxoxo0gXq_3Hih4/export?format=pdf&quot; target=&quot;_blank&quot;&gt;https://docs.google.com/spreadsheets/d/1J97B-Id_Gf0iUNl7fTc1N2YcKqdwmxoxo0gXq_3Hih4/export?format=pdf&lt;/a&gt;&lt;/h2&gt;
&lt;/strong&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;span&gt;Finally, let&amp;rsquo;s add in a redirect so that if the user visited http://www.example.com&lt;/span&gt;&lt;span&gt;&lt;strong&gt;/pricing&lt;/strong&gt; &lt;/span&gt;&lt;span&gt;they would be redirected to this dynamic download.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;span&gt;And there you have it! Simple and powerful!&lt;/span&gt;&lt;/p&gt;</description> 
    <dc:creator>Kyle Schebor</dc:creator> 
    <pubDate>Tue, 27 Sep 2016 18:19:00 GMT</pubDate> 
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    <title>Marketing Strategies That Generate Qualified Leads</title> 
    <link>http://www.webascender.com/Blog/ID/810/Marketing-Strategies-That-Generate-Qualified-Leads</link> 
    <description>&lt;img alt=&quot;Generating Qualified Leads&quot; src=&quot;/Portals/0/Generating-Qualified-Leads.png?ver=2016-09-19-121637-903&quot; /&gt;&lt;br /&gt;
&lt;p&gt;Generation of quality leads is obviously the main focus of internet and inbound marketing. However, generating the largest number of leads or having the highest conversion rate doesn&amp;rsquo;t mean much if those leads aren&amp;rsquo;t turning into sales. To avoid unqualified leads that will waste your sales team&amp;rsquo;s time, it&amp;rsquo;s important to find the right leads with targeted marketing efforts.&lt;/p&gt;
&lt;p&gt;An important part of identifying the right lead is determining the characteristics that stand out about the client or customer that you&amp;rsquo;re looking for. You should not only be focused on the persona that you&amp;rsquo;re after, but consider the qualities of your leads that close most often. The likelihood that a lead will turn into a client might rely heavily on their budget, position at their company, or specific service need. Talking to your sales team about key signals that help them close a client is an important part of deciding which leads you should be targeting.&lt;/p&gt;
&lt;h2&gt;Qualifying Leads with Landing Pages&lt;/h2&gt;
&lt;p&gt;&lt;a href=&quot;/Blog/ID/799/6-Essential-Elements-of-a-Landing-Page-That-Converts-Leads#.V9_895MrJZ0&quot;&gt;Landing page design&lt;/a&gt; is a large consideration in gathering leads. Your landing pages should try to maintain a delicate balance between asking minimally intrusive questions about your lead, and getting enough information to qualify them as a real lead for your sales team. To work on this, sales and marketing departments should have an open dialogue so that marketers are clued in to the most important factors that sales sees in a valuable lead.
&lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img alt=&quot;Form that generates qualified leads&quot; src=&quot;/Portals/0/Landing-Page-Form.png?ver=2016-09-19-134720-730&quot; style=&quot;text-align: center; box-shadow: #dcdcdc 5px 5px 5px; width: 225px; height: 394px;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;Physical length of your landing pages is also an important factor. A long form may drive leads away. If you feel that it&amp;rsquo;s crucial to ask for a lead&amp;rsquo;s name, email, and other factors like their position and company name, try to do this in the most concise way possible. Use of single-line text fields and drop-down boxes can shorten a form while still getting all of the necessary information.&lt;/p&gt;
&lt;p&gt;A more roundabout way of identifying prospective customers may be a checkbox included on the landing page which allows a lead to self-identify as someone who would like to be contacted by your sales team.&lt;/p&gt;
&lt;h2&gt;Automatically Disqualifying Leads&lt;/h2&gt;
&lt;p&gt;You may be able to tell whether or not a lead is a serious prospect based on the information that they provide. Certain identifying characteristics can disqualify a lead, whether it be through the personal information they provide, or the legitimacy of their information. For example, if you are an American company looking for business within America, this should be important information to ask for. If your form asks for a leads Name, Email, and a State drop-down box, you might end up with false leads from outside the country that chose to select a state at random.&lt;/p&gt;
&lt;p&gt;Many form entries might not include full names, or might contain an email address from a spam email provider. An easy way to filter out spam submissions is either manually or systematically based on the email provider. If a marketing report is claiming a certain number of leads, it should be reasonably assumed that zero of these leads have given fake emails or information.&lt;/p&gt;
&lt;p&gt;Another strategy that Hubspot suggests is adding a hidden field to your forms. While a normal user won&amp;rsquo;t submit any information to a field that they can&amp;rsquo;t see, a spam bot will fill all field on the page before submitting. The hidden field can be setup to easily disqualify these leads.&lt;/p&gt;
&lt;h2&gt;Tailor Blog Posts to Build Qualified Leads&lt;/h2&gt;
&lt;p&gt;Choosing the right blog posts for your company website is obviously an important tool in internet marketing. &lt;a href=&quot;http://www.webascender.com/Blog/ID/742/SEO-for-Blogging-8-Best-Practices#.V-AHJZMrJZ0&quot;&gt;Blog posting strategies&lt;/a&gt; can make a big difference in your website traffic and even the number of leads that you&amp;rsquo;re generating.&lt;/p&gt;
&lt;p&gt;A large part of generating leads with blog posts is making sure that your postings are highly targeted. For instance, if you were trying to generate boat sales, writing blog posts and content offers focused on boat maintenance and selling a boat is in the correct ballpark, but might not necessarily attract people who are in the process of searching for a new boat.&lt;/p&gt;
&lt;h2&gt;Using Marketing Automation to Qualify Leads&lt;/h2&gt;
&lt;p&gt;Depending on what your sales follow-up looks like, generating unqualified leads can be burdensome and costly. A cheaper and more efficient method of following up with leads is marketing automation.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.webascender.com/Blog/ID/780/How-Does-Marketing-Automation-Fit-Into-My-Digital-Marketing-Strategy&quot;&gt;Marketing automation&lt;/a&gt; means using an email workflow to walk a lead through the buying process. Rather than using sales calls to pursue a lead, which may come at inconvenient times, an email workflow will build from a Content Offer Download to setting up an appointment with an organization member. A lead will qualify themselves as a distinctly interested customer.&lt;/p&gt;
&lt;p&gt;&lt;hr /&gt;
By taking these additional steps with your marketing, you can weed out unqualified leads. This will allow your company to spend more time on nurturing qualified leads, and winning more business. &lt;em&gt;What are some measures you take with your marketing strategy to make sure you&#39;re generating qualified leads? Comment below!&lt;/em&gt;&lt;/p&gt;</description> 
    <dc:creator>Lee Isaacson</dc:creator> 
    <pubDate>Mon, 19 Sep 2016 15:53:00 GMT</pubDate> 
    <guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:810</guid> 
    
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    <title>How to Turn a Photo into a Vector Line Art with Illustrator</title> 
    <link>http://www.webascender.com/Blog/ID/808/How-to-Turn-a-Photo-into-a-Vector-Line-Art-with-Illustrator</link> 
    <description>&lt;p&gt;Icons and graphics are the universal means of communicating an idea. When creating a design concept, we rely on images to convey our message. Graphic designers have unlimited resources when it comes to finding&lt;a href=&quot;http://www.webascender.com/Blog/ID/618/5-Free-Stock-Photography-Sites-for-Commercial-Personal-Use#.V9lSEpMrJjc&quot; target=&quot;_blank&quot;&gt; icons, photos and illustrations&lt;/a&gt; but every once in a while it becomes necessary to create our own. &lt;/p&gt;
&lt;p&gt;Newer versions of Adobe Illustrator offer powerful tools for converting rasterized images to vectors. Today we&amp;rsquo;re going to be using the program to create a simple line art illustration that we can save as a vector. For this tutorial we&amp;rsquo;re going to find a photo we like, print it, trace it, scan it, then open it in Illustrator and use the Image Trace option to create our vector. &lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;What you will need:&lt;/p&gt;
&lt;ul&gt;
    &lt;li&gt;Printer&lt;/li&gt;
    &lt;li&gt;Plain Paper&lt;/li&gt;
    &lt;li&gt;Tape&lt;/li&gt;
    &lt;li&gt;Marker&lt;/li&gt;
    &lt;li&gt;Scanner&lt;/li&gt;
    &lt;li&gt;Illustrator&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Start by finding the photo you&amp;rsquo;d like to use. &lt;a href=&quot;http://www.webascender.com/Blog/ID/642/categoryId/18/Tips-for-Using-Your-IPhone-to-Take-Photos-for-Your-Business#.V9lUKZMrJjc&quot; target=&quot;_blank&quot;&gt;This can be your own photo&lt;/a&gt; but for this tutorial I&amp;rsquo;m using an image from &lt;a target=&quot;_blank&quot; rel=&quot;nofollow&quot; href=&quot;https://www.pexels.com/&quot;&gt;Pexels&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;&quot; src=&quot;/Portals/0/Blog/LineArt/1-line-art-vector.png?ver=2016-09-13-163130-227&quot; /&gt;&lt;/p&gt;
&lt;p&gt;Print your photo in black and white then lay your plain sheet of paper over the top. You can use a tracing light box if you have one or tape your 2 sheets of paper over a window and use this to trace your image.
&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;&quot; src=&quot;/Portals/0/Blog/LineArt/2-line-art-vector.jpg?ver=2016-09-13-163129-710&quot; /&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 15px; font-family: &#39;Open Sans&#39;, sans-serif;&quot;&gt;Use your marker to draw the outlines you&amp;rsquo;d like to translate to your vector. Since we&amp;rsquo;re not using the original image, you can get creative here and add or remove anything you don&amp;rsquo;t want. I added a handle and excluded the polka dots.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;&quot; src=&quot;/Portals/0/Blog/LineArt/3-line-art-vector.jpg?ver=2016-09-13-163129-063&quot; /&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 15px; font-family: &#39;Open Sans&#39;, sans-serif;&quot;&gt;Next, scan your image and save it as a .jpg. Open the image in Illustrator. Select the image and from the top menu select Object &amp;gt;Image Trace &amp;gt; Make. Older versions of Illustrator will have a Live Trace option instead of the Image Trace, but the editing options are very similar.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;&quot; src=&quot;/Portals/0/Blog/LineArt/4-line-art-vector.png?ver=2016-09-13-163130-227&quot; /&gt;&lt;/p&gt;
&lt;p&gt;You&amp;rsquo;ll want to open the Image Trace panel located near the top of the screen. &lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;&quot; src=&quot;/Portals/0/Blog/LineArt/5-line-art-vector.png?ver=2016-09-13-163130-227&quot; /&gt;&lt;/p&gt;
&lt;p&gt;From here you can make tweaks and adjustments to your line art that will increase or decrease the density of your lines as well as show or hide more detail. For my image, I needed to increase the threshold significantly and make other minor adjustments in the advanced panel. I also checked the &amp;lsquo;Ignore White&amp;rsquo; box so just the black outlines were included in my vector. &lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;&quot; src=&quot;/Portals/0/Blog/LineArt/6-line-art-vector.png?ver=2016-09-13-163130-227&quot; /&gt;&lt;/p&gt;
&lt;p&gt;Now I have a vector image of my sketch. I can change the color, make additional tweaks, and add a background. For fun, I&amp;rsquo;ll add our logo to the cup by pasting it into my new image and using the Object &amp;gt; Envelope Distort &amp;gt; Make with Warp option to fit the logo to the curve of the cup.&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;&quot; src=&quot;/Portals/0/Blog/LineArt/7-line-art-vector.png?ver=2016-09-13-163130-227&quot; /&gt;&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;&quot; src=&quot;/Portals/0/Blog/LineArt/8-line-art-vector.png?ver=2016-09-13-163130-227&quot; /&gt;&lt;/p&gt;
&lt;p&gt;To match the sketchy style of my image, I use the scribble option found by opening the Appearance window, selecting Add New Effect, then Stylize.&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;&quot; src=&quot;/Portals/0/Blog/LineArt/9-line-art-vector.png?ver=2016-09-13-163130-227&quot; /&gt;&lt;/p&gt;
&lt;p&gt;A couple more adjustments to the colors and we have a fun custom vector graphic that can be used for a multitude of applications.&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;&quot; src=&quot;/Portals/0/Blog/LineArt/dog-final.jpg?ver=2016-09-14-084205-473&quot; /&gt;&lt;/p&gt;
&lt;p&gt;The Image Trace is one of Adobe Illustrator&#39;s more powerful tools. We use it frequently to create line art and covert rasterized images to vectors. If you&#39;ve never experimented with making your own vector graphics, now is a great time to start. Have questions about the Image Trace tool in Illustrator? Let us know in the comments below! &lt;/p&gt;</description> 
    <dc:creator>Corrine Swartz</dc:creator> 
    <pubDate>Wed, 14 Sep 2016 14:00:00 GMT</pubDate> 
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    <title>Converting a Website from DNN to WordPress</title> 
    <link>http://www.webascender.com/Blog/ID/805/Converting-a-Website-from-DNN-to-WordPress</link> 
    <description>&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img alt=&quot;&quot; src=&quot;/Portals/0/Blog/DNN-to-WP-article/dnn-to-wordpress.gif&quot; width=&quot;80%&quot; /&gt;
&lt;/p&gt;
&lt;h2&gt;Converting a website from DotNetNuke to WordPress&lt;/h2&gt;
&lt;p&gt;I&amp;rsquo;ve personally been using DNN for over a decade and although I&amp;rsquo;ve fiddled with WordPress multiple times during that time I never saw it as anything more than a blog engine until 3 or 4 years ago. At Web Ascender we have created &lt;a href=&quot;http://www.webascender.com/Services/DotNetNuke-Development&quot; target=&quot;_blank&quot;&gt;300+ DNN websites&lt;/a&gt;, way more than we have in WordPress. However, 2016 will be the first year we deploy more websites on WordPress than DNN. I&amp;rsquo;ve outlined some of the pros and cons of each platform and some tips if you are considering migrating a website from DNN to &lt;a href=&quot;http://www.webascender.com/Services/WordPress&quot; target=&quot;_blank&quot;&gt;WordPress&lt;/a&gt;.&lt;/p&gt;
&lt;h3&gt;Benefits of DNN&lt;/h3&gt;
&lt;p&gt;DNN can be used best by an organization that already has a lot of Windows, SQL Server, and .NET architecture. If you are a company that has .NET developers and are looking to build a website that is more than just a marketing website, DNN could be a good fit. I find DNN works well for websites where you &lt;a href=&quot;http://www.webascender.com/Blog/ID/238/DotNetNuke-User-Roles-and-Security#.V87l-5MrJjc&quot; target=&quot;_blank&quot;&gt;require lots of user or role control&lt;/a&gt; of who can access what page of a website. It&amp;rsquo;s very easy for web administrators to control access to specific pages and it works well for &amp;ldquo;members only&amp;rdquo; websites. DNN also has some great 3&lt;sup&gt;rd&lt;/sup&gt; party modules that allow you to extend it, but still far fewer than WordPress. If you are looking to do a lot of custom development and you already have .NET team on staff, DNN would be an obvious choice.&lt;/p&gt;
&lt;h3&gt;Benefits of WordPress&lt;/h3&gt;
&lt;p&gt;WordPress is by far the world&amp;rsquo;s largest blogging platform. But, over the years it has become much more than that and has become the most popular website CMS as well. The WordPress core is pretty simple. Out of the box you can&amp;rsquo;t even create user roles and configure access to areas by role. Almost anything useful is a 3&lt;sup&gt;rd&lt;/sup&gt; party plugin. However, once you leverage what is available to you through plugins, you can do almost anything. There is &lt;a href=&quot;http://www.webascender.com/Blog/ID/571/6-Free-Must-Have-WordPress-Plugins-For-Your-Website#.V87lS5MrJjc&quot; target=&quot;_blank&quot;&gt;a plugin for virtually anything you can think of&lt;/a&gt;, and if there isn&amp;rsquo;t one today there will probably be one available tomorrow. WordPress is simple to extend and we&amp;rsquo;ve found that it can&amp;rsquo;t be beat for building marketing websites for businesses. If you are looking to go beyond just a great marketing site, you&amp;rsquo;ll then have to evaluate additional factors. But, we&amp;rsquo;ve found that WordPress is rarely a bad choice.&lt;/p&gt;
&lt;h2&gt;How to Migrate from DNN to WordPress&lt;/h2&gt;
&lt;p&gt;Over the last year we&amp;rsquo;ve actually been working to migrate some of our clients from DNN to WordPress.&lt;span&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;Although I&amp;rsquo;ve seen and tried some plugins and tools that will do this automatically for you, that just doesn&amp;rsquo;t cut it. Most of the auto-migrators I&amp;rsquo;ve seen just spider a website, copy HTML, and inject it into the page content area. To build a marketing website properly and to succeed at migrating DNN to WordPress, you need a little more TLC than that. &lt;/p&gt;
&lt;h3&gt;Migrating skins to themes&lt;/h3&gt;
&lt;p&gt;If you are migrating from DNN to WordPress you should take this as an opportunity to evaluate your current website design and make the necessary improvements. Copying your current DNN design, HTML/CSS, JavaScript over to WordPress will not help you in the long run. You are better off evaluating your design, determining what can be improved, and then create a new theme in WordPress. Use this as an opportunity to improve your mobile responsiveness, decrease the amount of code/CSS to improve page load times, or make your site aesthetic more modern. WordPress doesn&amp;rsquo;t have the concept of &amp;ldquo;panes&amp;rdquo; so using something like the Visual Composer plugin might be a good way to get a similar experience as DNN panes. By default WordPress content is all in one section on the page. By using something like Visual Composer you can then break the page up easier into multiple columns and lay the site out exactly how you see fit.&lt;/p&gt;
&lt;h3&gt;Migrating page content&lt;/h3&gt;
&lt;p&gt;Even if you have a website with hundreds of pages, we recommend doing the migration by hand.  This process will benefit you in 4 main ways:&lt;/p&gt;
&lt;ol&gt;
    &lt;li&gt;
    &lt;p&gt;You will have complete control of how the content is organized when adding it to the new page.&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;Use this as an opportunity to read through your content and make relevant updates. There is a good chance that you have not read or updated this content in years. Give it a little attention.&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;Installing the &lt;a href=&quot;https://yoast.com/wordpress/plugins/seo/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Yoast SEO plugin&lt;/a&gt; will allow you to make sure that each of your &lt;a href=&quot;http://www.webascender.com/Blog/ID/737/SEO-for-Wordpress#.V87joZMrJjc&quot; target=&quot;_blank&quot;&gt;Wordpress pages are well optimized for search engines&lt;/a&gt;. &lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;Gives you the opportunity to test the page on both desktop and mobile browsers.&lt;/p&gt;
    &lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;By going through this process manually you&amp;rsquo;ll be rewarded in the long run. Taking short cuts here will probably negatively affect how well your website does to bring in traffic and convert leads down the road.&lt;/p&gt;
&lt;h3&gt;Building web submission forms&lt;/h3&gt;
&lt;p&gt;With DNN you are most likely using something from DataSprings or FormMaster to create custom forms on your website. When moving your site from DNN to WordPress you will still need to build some contact forms. The easiest way to do this is with the &lt;a href=&quot;http://www.gravityforms.com/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;WordPress Gravity Forms plugin&lt;/a&gt;. There is a small learning curve but once you figure it out it will be easier for you to &lt;a href=&quot;http://www.webascender.com/Blog/ID/662/How-to-Create-Forms-That-Capture-Leads-in-WordPress#.V87k05MrJjc&quot; target=&quot;_blank&quot;&gt;create forms in WordPress&lt;/a&gt; than in DNN.&lt;/p&gt;
&lt;h3&gt;Managing user access&lt;/h3&gt;
&lt;p&gt;If you are running a DNN website where individuals have user accounts and you manage roles to certain areas and pages then you&amp;rsquo;ll need something like the &lt;a href=&quot;https://wordpress.org/plugins/user-role-editor/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;&amp;ldquo;User Role Editor&amp;rdquo; plugin&lt;/a&gt;.&amp;nbsp;This will give you a way to add new roles and control what those users can do with those roles.&lt;/p&gt;
&lt;h3&gt;Other WordPress plugins to replace DNN modules:&lt;/h3&gt;
&lt;ul&gt;
    &lt;li&gt;
    &lt;p&gt;&lt;strong&gt;Forum&lt;/strong&gt;: &lt;a href=&quot;https://wordpress.org/plugins/bbpress/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;bbPress Plugin&lt;/a&gt;&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;&lt;strong&gt;Social Networking&lt;/strong&gt;: &lt;a href=&quot; https://wordpress.org/plugins/buddypress/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;BuddyPress Plugin&lt;/a&gt;&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;&lt;strong&gt;Blogging&lt;/strong&gt;: Is built in to WordPress&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;&lt;strong&gt;Calendar/Events: &lt;/strong&gt;&lt;a href=&quot;https://wordpress.org/plugins/events-manager/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Events Manager Plugin&lt;/a&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;&lt;strong&gt;Membership subscriptions:&lt;/strong&gt; &lt;a href=&quot;http://www.paidmembershipspro.com/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Paid Memberships Pro&lt;/a&gt;&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;&lt;strong&gt;E-commerce:&lt;/strong&gt; &lt;a href=&quot;https://wordpress.org/plugins/woocommerce/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Woo Commerce Plugin&lt;/a&gt;&lt;/p&gt;
    &lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;If you are completely new to WordPress then doing a migration from DNN to WordPress might be a difficult task. It&amp;rsquo;s not that WordPress itself is hard; it&amp;rsquo;s just the fact that if this is your first WordPress website there are a lot of opportunities to take a mis-step that makes maintaining your website much harder in the long run. If you&amp;rsquo;ve already built a handful of large WordPress websites and are familiar with DNN then a conversion should be relatively straightforward.&lt;/p&gt;
&lt;p&gt;If you have a mission critical website that is currently in DNN that you are evaluating moving to WordPress, &lt;span style=&quot;text-decoration: underline;&quot;&gt;&lt;a href=&quot;http://www.webascender.com/contact&quot; target=&quot;_blank&quot;&gt;get in touch&lt;/a&gt;&lt;/span&gt;. We can evaluate your project and possibly save you a lot of time, money and hassle.&lt;/p&gt;</description> 
    <dc:creator>Ryan Doom</dc:creator> 
    <pubDate>Tue, 13 Sep 2016 18:09:00 GMT</pubDate> 
    <guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:805</guid> 
    
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    <comments>http://www.webascender.com/Blog/ID/807/The-Effect-of-Interstitial-Ads-or-Pop-Ups-on-SEO#Comments</comments> 
    <slash:comments>0</slash:comments> 
    <wfw:commentRss>http://www.webascender.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=57&amp;ModuleID=463&amp;ArticleID=807</wfw:commentRss> 
    <trackback:ping>http://www.webascender.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=807&amp;PortalID=0&amp;TabID=57</trackback:ping> 
    <title>The Effect of Interstitial Ads or Pop Ups on SEO</title> 
    <link>http://www.webascender.com/Blog/ID/807/The-Effect-of-Interstitial-Ads-or-Pop-Ups-on-SEO</link> 
    <description>&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img src=&quot;/Portals/0/Blog/Interstitial-ads-or-pop-ups-on-seo/interstitial-ads-and-pop-ups.png?ver=2016-09-13-114223-510&quot; alt=&quot;The Effect of Interstitial Ads or Pops ups on SEO&quot; style=&quot;vertical-align: middle; text-align: center;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;Did you know that Google recently updated it&amp;rsquo;s algorithm to penalize websites that use interstitial ads? &lt;a href=&quot;https://support.google.com/admob/answer/6066980?hl=en&quot; target=&quot;_blank&quot;&gt;Interstitial ads&lt;/a&gt;, also know as pop ups, are commonly used on websites to promote marketing content or as paid advertisements throughout the site. In an effort to improve mobile search experience, Google has made changes over time to incentivize websites to work on their mobile-friendliness. To continue these efforts another area of focus for Google has been to reduce intrusive pop ups that obstruct visitors from landing on the content they&amp;rsquo;re looking for. Failing to abide by Google&amp;rsquo;s updates could have a &lt;a href=&quot;http://www.webascender.com/Blog/ID/779/4-SEO-Pitfalls-to-Avoid-When-Redesigning-Your-Site#.V9hTj5MrJjc&quot; target=&quot;_blank&quot;&gt;negative impact on your SEO&lt;/a&gt;.&lt;/p&gt;
&lt;h2&gt;What is an interstitial ad or pop up?&lt;/h2&gt;
&lt;p&gt;A pop up or interstitial ad is a content offer or advertisement that appears as an overlay over your page content. Typically a user will have to perform an action in order to remove it from the page. This includes exiting out of the pop up or filling out information in order to enter the site. These types of ads are usually timed to influence website visitors during actions that make sense. For example if they are searching through a certain page, showing them a relevant content offer on that page once they&amp;rsquo;ve spent a few seconds scrolling through it makes sense for that visitor. With Google&amp;rsquo;s new update, you may need to rethink how you use interstitial ads or pop ups on your website.&lt;/p&gt;
&lt;h2&gt;How interstitial ads or pop ups affect SEO&lt;/h2&gt;
&lt;p&gt;In an effort to continue rewarding websites that are mobile friendly, interstitial ads or pop ups are a new area that Google is focussing on. When you have a interstitial ad or pop up on your web page that breaks the following rules google will penalize you starting January 10, 2017:&lt;/p&gt;
&lt;ol&gt;
    &lt;li&gt;
    &lt;p&gt;Your web page&amp;rsquo;s pop up &lt;strong&gt;covers up the main content&lt;/strong&gt; on the page making it difficult to understand where you&amp;rsquo;ve landed.&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;The interstitial ad or pop up &lt;strong&gt;appears at the top of the web page&lt;/strong&gt; above the fold, so you have to scroll down to see the main content.&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;The web page&amp;rsquo;s interstitial ad &lt;strong&gt;covers the entire web page&lt;/strong&gt; and you must exit out of the ad in order to access the content.&lt;/p&gt;
    &lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;If the interstitial ads or pop ups on your website fall under any of these 3 categories you may need to rethink their placement. Rework the timing and location of your pop ups so that they don&#39;t jeopardize the user&#39;s mobile experience when surfing through your site. You can also reduce the size and change the placement to below the fold so that it doesn&amp;rsquo;t immediately affect the main content on the page.&lt;/p&gt;
&lt;h2&gt;Rules to follow so that your SEO isn&amp;rsquo;t penalized&lt;/h2&gt;
&lt;p&gt;There are some exceptions to Google&amp;rsquo;s new update for how interstitial ads or pop ups are used. One of the exceptions is that interstitials that include legal language to enter a site, for example if you have to inform your visitors that your website uses cookies, will not be penalized. Another exception is if the content has a barrier with a purpose, and leads to a page that is not indexed in Google. For example, if a website visitor has to be a certain age in order to enter your site, interstitials or pop ups to verify the visitors age will not affect your SEO. If the interstitial ad or pop up on your website does not fall under those two category exceptions, here are some rules to follow so that you aren&amp;rsquo;t penalized:&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/Interstitial-ads-or-pop-ups-on-seo/Yelp-webpage-example.png?ver=2016-09-13-121255-017&quot; alt=&quot;Interstitial ad or pop up replacement yelp example&quot; style=&quot;width: 240px; height: 413px; float: right; margin-left: 5px;&quot; /&gt;&lt;/p&gt;
&lt;ol&gt;
    &lt;li&gt;
    &lt;p&gt;Use banners instead of interstitial ads or pop ups&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;Use a reasonable amount of space on the page&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;Do not cover the main page content&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;Move your pop up below the fold&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;Change the timing of your pop up so that it doesn&amp;rsquo;t immediately appear on the page&amp;nbsp;&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;Reduce the frequency of your pop ups&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;Create mobile friendly web pages that are indexed to remove the need for interstitial ads or pop ups&amp;nbsp;&lt;span&gt;&lt;em&gt;(See the Yelp web page example to the right)&lt;/em&gt;&lt;/span&gt;&lt;/p&gt;
    &lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Staying on top of Google&amp;rsquo;s updates will allow you to constantly keep your website up to date so that you remain mobile friendly. The more mobile friendly your website, the &lt;a href=&quot;http://www.webascender.com/Blog/ID/786/Is-SEO-Dead-in-2016#.V9hSWJMrJjc&quot; target=&quot;_blank&quot;&gt;better your SEO ranking&lt;/a&gt;. If your website suffers from interstitial ad or pop up overload, now is the time to update your content so that you aren&#39;t penalized.&lt;/p&gt;</description> 
    <dc:creator>Kelsey Taber</dc:creator> 
    <pubDate>Tue, 13 Sep 2016 15:36:00 GMT</pubDate> 
    <guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:807</guid> 
    
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    <comments>http://www.webascender.com/Blog/ID/806/Deploy-Your-iOS-App-using-Appcelerator-Titanium-without-an-Apple-Developer-License#Comments</comments> 
    <slash:comments>0</slash:comments> 
    <wfw:commentRss>http://www.webascender.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=57&amp;ModuleID=463&amp;ArticleID=806</wfw:commentRss> 
    <trackback:ping>http://www.webascender.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=806&amp;PortalID=0&amp;TabID=57</trackback:ping> 
    <title>Deploy Your iOS App using Appcelerator Titanium without an Apple Developer License</title> 
    <link>http://www.webascender.com/Blog/ID/806/Deploy-Your-iOS-App-using-Appcelerator-Titanium-without-an-Apple-Developer-License</link> 
    <description>&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/appcelerator-titanium-to-upload-app/Appcelerator-Titanium-blog-post-graphic.png?ver=2016-09-07-123618-417&quot; alt=&quot;Deploy your app to IoS using Appcelerator Titanium&quot; style=&quot;width: 900px; height: 450px; vertical-align: middle;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;
In this post we will look at how to create a free provisioning profile that will allow us to deploy an Appcelerator Titanium App to our connected iOS device.
&lt;/p&gt;
&lt;p&gt;
This post assumes that your titanium and iOS sdks are set up and working correctly and that you have the titanium command line interface installed. You will also need Xcode 7, the process described here will not work with earlier versions of Xcode. The following links outline the set up process for titanium if you are just getting started.
&lt;/p&gt;
&lt;p&gt;
&lt;a href=&quot;http://docs.appcelerator.com/platform/latest/#!/guide/Quick_Start&quot;&gt; Quick Start Guide &lt;/a&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;a href=&quot;http://docs.appcelerator.com/platform/latest/#!/guide/Setting_up_Studio&quot;&gt; Setting up Appcelerator Studio &lt;/a&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;a href=&quot;https://wiki.appcelerator.org/display/guides2/Installing+Platform+SDKs&quot;&gt; Installing Platform SDKs &lt;/a&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;a href=&quot;http://docs.appcelerator.com/platform/latest/#!/guide/Titanium_Command-Line_Interface_Reference&quot;&gt; Titanium Command Line Interface Reference &lt;/a&gt;
&lt;/p&gt;
&lt;style&gt;
    p{
    font-size:16px;
    line-height: 1.7;
    }
    .boldfont{
    font-weight: bold;
    }
&lt;/style&gt;
&lt;h2&gt; How it works &lt;/h2&gt;
&lt;p&gt;
Xcode 7 allows us to create a free temporary provisioning profile that will allow us to deploy an app to our iOS device. After creating this provisioning profile in Xcode we will then use it to deploy via Titanium. We will make the name of our throwaway Xcode app and the name of our real titanium app the same so that we can use the same provisioning profile with both.
&lt;/p&gt;
&lt;h2&gt; Apple ID and signing identity &lt;/h2&gt;
&lt;p&gt;
If you do not already have one, you will need to set up your development certificate/identity in Xcode. To do this you will first need an Apple ID. You should already have an Apple ID which is connected to your iOS Device. You can go to &lt;a href=&quot;https://appleid.apple.com&quot;&gt; https://appleid.apple.com &lt;/a&gt; to create or locate your Apple ID if necessary.
&lt;/p&gt;
&lt;p&gt;
Next open Xcode and click Xcode &amp;gt; Preferences. Then click the Accounts section. You should see a list of your Apple IDs. You can click the &quot;+&quot; button in the lower left corner to add your Apple ID.
&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/appcelerator-titanium-to-upload-app/xcode_accounts_720.png?ver=2016-09-07-134401-987&quot; alt=&quot;Xcode Accounts &quot; style=&quot;width: 600px; height: 468px; vertical-align: middle;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;
Once you have added your Apple ID click the View Details button and then click &quot;Create&quot; next to iOS Development. Note that you will not yet have any provisioning profiles listed for your account.
&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/appcelerator-titanium-to-upload-app/xcode_developer_certificate_720.png?ver=2016-09-07-134402-083&quot; alt=&quot;Xcode Developer Certificate&quot; style=&quot;width: 600px; height: 506px; vertical-align: middle;&quot; /&gt;&lt;/p&gt;
&lt;h2&gt; Create the provisioning profile &lt;/h2&gt;
&lt;p&gt;
First get the id of your titanium app. You can find this in the tiapp.xml file. For my titanium app, the id is &lt;span class=&quot;boldfont&quot;&gt;js.mytest&lt;/span&gt;. Next connect the iOS device that you will be using to your computer. Now we&#39;ll create a throwaway project in Xcode. Click File &amp;gt; New &amp;gt; Project to create a new project. You can just choose the simple &quot;Single View Application&quot; when prompted. Change the Product Name and Organization Identifier so that the Bundle Identifier matches the id of your titanium app. The Bundle Identifier must match our titanium app id if we want to be able to use our provisioning profile with our titanium app.
&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/appcelerator-titanium-to-upload-app/xcode_create_new_project_720.png?ver=2016-09-07-134402-040&quot; alt=&quot;Xcode Create New Project&quot; style=&quot;width: 600px; height: 461px; vertical-align: middle;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;
Once on the project screen, at the top choose your iOS device from the drop down and click the play button to run your app on this device. Your build will fail and a prompt will display. Click the &#39;Fix Issue&#39; button to have Xcode generate your provisioning profile. Select your Apple account from the Development team drop down.
&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/appcelerator-titanium-to-upload-app/xcode_run_project_720.png?ver=2016-09-07-134402-120&quot; alt=&quot;Xcode Run Project&quot; style=&quot;width: 600px; height: 464px; vertical-align: middle;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;
After this your build should succeed and your blank Xcode app will install and run on your iOS device.
&lt;/p&gt;
&lt;h2&gt; Use your provisioning profile to deploy with Titanium &lt;/h2&gt;
&lt;p&gt;
We now have our provisioning profile and can close Xcode. In the terminal navigate to your titanium app and run the following command.
&lt;/p&gt;
&lt;h3&gt;titanium info -t ios
&lt;/h3&gt;
&lt;p&gt;
You should see your connected iOS device, your development certificate and your newly created provisioning profile. Use the following command along with your device UDID, development certificate and provisioning profile UDID to deploy your titanium app to your device
&lt;/p&gt;
&lt;h3&gt;
titanium build -p ios -T device -C &quot;your device UDID here&quot; -V &quot;your development certificate here&quot;  -P &quot;your provisioning profile UDID here&quot;
&lt;/h3&gt;
&lt;p&gt;
&lt;a href=&quot;http://docs.appcelerator.com/platform/latest/#!/guide/Titanium_Command-Line_Interface_Reference&quot;&gt; Titanium Command Line Interface Reference &lt;/a&gt;
&lt;/p&gt;
&lt;p&gt;
Your app should successfully install on your device. When opening your app for the first time you will need to go to Settings &amp;gt; General &amp;gt; Device Management and &#39;trust&#39; your developer account.
&lt;/p&gt;
&lt;p&gt;
The provisioning profile created with this method will only last for one week. Once your provisioning profile expires you can simply return to your matching project in Xcode and run the project on your device again. Xcode will once again create a new provisioning profile via the &quot;Fix Issue&quot; prompt.
&lt;/p&gt;</description> 
    <dc:creator>John Stemler</dc:creator> 
    <pubDate>Tue, 13 Sep 2016 15:22:00 GMT</pubDate> 
    <guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:806</guid> 
    
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    <comments>http://www.webascender.com/Blog/ID/799/6-Essential-Elements-of-a-Landing-Page-That-Converts-Leads#Comments</comments> 
    <slash:comments>0</slash:comments> 
    <wfw:commentRss>http://www.webascender.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=57&amp;ModuleID=463&amp;ArticleID=799</wfw:commentRss> 
    <trackback:ping>http://www.webascender.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=799&amp;PortalID=0&amp;TabID=57</trackback:ping> 
    <title>6 Essential Elements of a Landing Page That Converts Leads</title> 
    <link>http://www.webascender.com/Blog/ID/799/6-Essential-Elements-of-a-Landing-Page-That-Converts-Leads</link> 
    <description>&lt;p&gt;A landing page is an essential part of your &lt;a href=&quot;http://www.webascender.com/Services/Internet-Marketing/Inbound-Marketing&quot; target=&quot;_blank&quot;&gt;inbound marketing strategy&lt;/a&gt;. In order to distribute your content and attract interested leads and customers you need to create an educational landing page. This page should include short and impactful content that explains the benefits of the marketing content and influences visitors to exchange their contact information to access it.&amp;nbsp;&lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img src=&quot;/Portals/0/Blog/essential-elements-landing-page/landing-page-example.jpg?ver=2016-08-30-165227-423&quot; alt=&quot;Landing page that converts leads&quot; style=&quot;width: 800px; height: 283px; vertical-align: middle; text-align: center;&quot; /&gt;&lt;/p&gt;
&lt;h2&gt;Here are 6 essential landing page elements that convert leads:&lt;/h2&gt;
&lt;h3&gt;1. Compelling headline&lt;/h3&gt;
&lt;p&gt;The first element of your landing page is a compelling headline that reiterates what the visitor is getting. For example, let&#39;s say they clicked on a website call-to-action promoting a free ebook. The headline should say &amp;ldquo;Free Ebook&amp;rdquo; and the title of the Ebook you&amp;rsquo;re promoting. This will let them know that they are in the right place and lead them to read on.&lt;/p&gt;
&lt;h3&gt;2. Educational sub-headline&lt;/h3&gt;
&lt;p&gt;Below the headline should be a one sentence sub-headline that summarizes the benefit of the marketing content they are about to download. This area is your chance to influence your visitors to continue reading through your landing page. You should use impactful keywords in this sentence like &quot;increase revenue&quot;, or &quot;win new business&quot; to further influence your visitor to download your marketing content.&lt;/p&gt;
&lt;h3&gt;3. Lead converting body text&lt;/h3&gt;
&lt;p&gt;The next step is to write landing page body content that further explains how the marketing content will benefit the visitor if they download it. This area should summarize the content and promote 4 or 5 key takeaways they will get from downloading the content. You should word this area with your potential leads in mind and speak directly to them to make it more personal. This area of your landing page is your final opportunity to influence your visitor to fill out the form so you need to focus on what&#39;s in it for them.&lt;/p&gt;
&lt;h3&gt;4. An educational and relevant image&lt;/h3&gt;
&lt;p&gt;Using a relevant and educational image on your landing page will help get the point of the marketing content across even further. This image could either be an image that is relevant to the topic or an image of the cover of the marketing content you&#39;re promoting. For example if you&amp;rsquo;re promoting an ebook, creating an image using the Ebook&amp;rsquo;s cover and showing it as a packet will help your visitors understand what they&#39;re getting when they fill out the form.&lt;/p&gt;
&lt;h3&gt;5. A short and sweet form&lt;/h3&gt;
&lt;p&gt;The next element of a landing page that&amp;rsquo;s essential to &lt;a href=&quot;http://www.webascender.com/Blog/ID/638/Why-Your-Website-Visitors-Arent-Converting-How-to-Fix-it#.V8byi5MrJjc&quot; target=&quot;_blank&quot;&gt;converting website visitors into leads&lt;/a&gt; is your form. Your &lt;a href=&quot;http://www.webascender.com/Blog/ID/732/What-Form-Fields-to-Include-on-Your-Landing-Page#.V8XtSZMrJjc&quot; target=&quot;_blank&quot;&gt;landing page&amp;rsquo;s form&lt;/a&gt; should be short and only collect information that makes sense for the content your potential lead is trying to access. For example if your landing page is promoting an Ebook, you really only need to collect a name and email. However, if the landing page is for a consultation or another interaction that requires some prior knowledge asking for the potential lead&#39;s role, company name, and phone number makes sense. Keep in mind that this step should be extremely easy for your potential lead. Asking for a ton of information is just going to hinder your potential leads from filling out your form.&lt;/p&gt;
&lt;h3&gt;6. A descriptive call-to-action&lt;/h3&gt;
&lt;p&gt;The final element of a landing page is a descriptive call-to-action. At the bottom of your form you should replace generic calls-to-action, like &amp;ldquo;Download&amp;rdquo; or &amp;ldquo;Submit&amp;rdquo;, with descriptive text like &amp;ldquo;Access The Ebook&amp;rdquo; or &amp;ldquo;Claim Your Ebook&amp;rdquo;. This will give your leads a final confirmation that by filling out the form they will receive the content they are expecting.&lt;/p&gt;
&lt;p&gt;&lt;hr /&gt;
&lt;/p&gt;
&lt;p&gt;A landing page is in place to inform your potential leads about the benefit they will get from downloading your marketing content. The information provided should not be promotional or lengthy, but instead should work to convince your potential leads that it&amp;rsquo;s worth exchanging their contact information to access the content. If you build all of your landing pages with these 6 elements in mind, you will be sure to convert high quality leads.&lt;/p&gt;</description> 
    <dc:creator>Kelsey Taber</dc:creator> 
    <pubDate>Tue, 30 Aug 2016 20:27:00 GMT</pubDate> 
    <guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:799</guid> 
    
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    <comments>http://www.webascender.com/Blog/ID/798/Securing-Your-Rails-Login-With-Devise#Comments</comments> 
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    <title>Securing Your Rails Login With Devise</title> 
    <link>http://www.webascender.com/Blog/ID/798/Securing-Your-Rails-Login-With-Devise</link> 
    <description>&lt;p style=&quot;text-align: center;&quot;&gt;&lt;span style=&quot;font-size: 15px; line-height: 24px; font-family: &#39;Open Sans&#39;, sans-serif;&quot;&gt;&lt;img src=&quot;/Portals/0/Blog/ruby-on-rails-devise/rails-devise-blog-banner.png?ver=2016-08-29-152531-693&quot; alt=&quot;Securing Ruby on Rails with Devise logos &quot; style=&quot;vertical-align: middle; text-align: center;&quot; /&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;text-align: left;&quot;&gt;&lt;span style=&quot;font-size: 15px; line-height: 24px; font-family: &#39;Open Sans&#39;, sans-serif;&quot;&gt;When &lt;/span&gt;&lt;a href=&quot;http://www.webascender.com/Services/Ruby-On-Rails-Development&quot; target=&quot;_blank&quot; style=&quot;font-family: &#39;Open Sans&#39;, sans-serif; font-size: 15px; line-height: 24px;&quot;&gt;developing a Ruby on Rails application&lt;/a&gt;&lt;span style=&quot;font-size: 15px; line-height: 24px; font-family: &#39;Open Sans&#39;, sans-serif;&quot;&gt;, one of the best gems to start with is Devise. Devise can handle user registration, login, forgot password initiation, and much more. While Devise works great from the get-go, there are times where additional tweaks are necessary to tighten up security in order to adhere to particular company policies. If your web application deals with sensitive information, these Devise settings and gems are helpful to ensure your &lt;a href=&quot;http://www.webascender.com/Blog/ID/772/categoryId/54/Minimum-Steps-Required-to-Keep-Your-Web-Application-Running-Smoothly#.V8SWqZMrJjc&quot; target=&quot;_blank&quot;&gt;application&amp;rsquo;s information stays secure&lt;/a&gt;.&lt;/span&gt;&lt;/p&gt;
&lt;h2&gt;Out-of-the-Box&lt;/h2&gt;
&lt;p&gt;Right out of the gate, Devise comes with a slew of capabilities to tailor your login functionality around your company&amp;rsquo;s security policy - along with many options that have already been enabled. Once you install Devise, you can look through the devise.rb file to find most of the customizations.&lt;/p&gt;
&lt;h3&gt;Here are a few settings to tweak in devise.rb:&lt;/h3&gt;
&lt;p&gt;&lt;em&gt;config.password_length = 8..72&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;This setting will extend the password length requirement - which complicates the possibilities of a compromised password.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;config.expire_all_remember_me_on_sign_out = true&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Once a user signs out, all of their &amp;ldquo;remember me&amp;rdquo; cookies on various devices should also expire.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;config.timeout_in = 30.minutes&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;If a user leaves a computer or browser window unattended for a period of time, Devise will automatically log them out of the site. Thirty-minutes is still a pretty generous timeframe, but won&amp;rsquo;t annoy users too much.&lt;/p&gt;
&lt;h3&gt;Using the :lockable module, you can enable the following settings:&lt;/h3&gt;
&lt;p&gt;&lt;em&gt;config.lock_strategy = :failed_attempts&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;This enables a user to be locked out of the system after a certain amount of failed attempts&lt;/p&gt;
&lt;p&gt;&lt;em&gt;config.maximum_attempts = 3&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;This setting sets the number of failed login attempts.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;config.unlock_in = 30.minutes&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Once a user is locked out, you can set how long their account will be locked. Recently, I saw a website that would lock out users for 24 hours. This seems a bit overkill - even 30 minutes is a lifetime for a user who has forgotten their password, but 30 minutes slows a hacker to a halt.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;config.last_attempt_warning = true&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Be sure to warn users when they&amp;rsquo;re on their last attempt to login. If you don&amp;rsquo;t, they&amp;rsquo;ll be locked out without an ability to reset their password. If they&amp;rsquo;re warned one last time, they could go through the reset password process instead of attempting the last login.&lt;/p&gt;
&lt;h2&gt;Third-Party Gems&lt;/h2&gt;
&lt;h3&gt;devise_security_extension&lt;/h3&gt;
&lt;p&gt;This gem is a must if security is vital to your organization. It has quite a few key options that can help with improving your application&amp;rsquo;s security. It adds seven additional modules to Devise. Here&amp;rsquo;s a few things you can do:&lt;/p&gt;
&lt;ul&gt;
    &lt;li&gt;
    &lt;p&gt;Expire passwords - this will help force users to create new passwords periodically&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;Ensure old passwords aren&amp;rsquo;t reused - there&amp;rsquo;s no sense in making users change their passwords periodically if they&amp;rsquo;re able to reuse the same password&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;Enforce a one-session at a time policy - this helps prevent users from sharing their accounts with others&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;Expire accounts that haven&amp;rsquo;t been used recently - if a user isn&amp;rsquo;t using their login, you can automatically lock them out&lt;/p&gt;
    &lt;/li&gt;
&lt;/ul&gt;
&lt;h3&gt;devise-two-factor / two_factor_authentication&lt;/h3&gt;
&lt;p&gt;Both of these gems allow developers to implement two-factor authorization for login. Typically this includes a one-time password or code that is somehow transmitted to the user, for them to enter during login. This is most-likely a text message or email to the user with a specific code. These two gems both provide a means to implement your own two-factor authentication. Both gems provide some flexibility with how the implementation is completed, which allows room to apply a variety of different security policies.&lt;/p&gt;
&lt;h3&gt;devise_zxcvbn&lt;/h3&gt;
&lt;p&gt;This gem helps ensure weak passwords are not used. While the devise_security_extension helps ensure a certain criteria is used for password (e.g. an uppercase letter, a lowercase letter, and a number), a password like &amp;ldquo;Password1&amp;rdquo; could still be used. &amp;ldquo;devise_ zxcvbn&amp;rdquo; helps ensure password strength for user accounts. This gem utilizes fork of a Dropbox password-strength Javascript library.&lt;/p&gt;
&lt;p&gt;&lt;hr /&gt;
&lt;/p&gt;
&lt;p&gt;Third-party plugins and gems are great for extending your website in a quick and efficient manner. Sometimes security requirements require a more robust solution than what Devise provides out-of-the-box. These gems and configuration tweaks and help ensure your &lt;a href=&quot;http://www.webascender.com/Blog/ID/757/categoryId/54/Tutorial-Classes-Inheritance-Modules-and-Mixins-in-Ruby-on-Rails#.V8SY4pMrJjc&quot; target=&quot;_blank&quot;&gt;Ruby on Rails application&lt;/a&gt; remains secure.&lt;/p&gt;</description> 
    <dc:creator>Matt Hall</dc:creator> 
    <pubDate>Mon, 29 Aug 2016 14:10:00 GMT</pubDate> 
    <guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:798</guid> 
    
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    <title>How to Use the Google AdWords Keyword Planner</title> 
    <link>http://www.webascender.com/Blog/ID/795/How-to-Use-the-Google-AdWords-Keyword-Planner</link> 
    <description>&lt;p&gt;&lt;span&gt;Google&amp;rsquo;s&amp;nbsp;&lt;/span&gt;&lt;a href=&quot;https://adwords.google.com/KeywordPlanner&quot; rel=&quot;nofollow&quot;&gt;Keyword Planner&lt;/a&gt;&lt;span&gt;&amp;nbsp;is a free tool included in their AdWords advertising service to help both new and experienced advertisers build or expand their search network ad campaigns. Here you can research keywords and get historical statistics and traffic forecasts to help you build a truly successful ad campaign.&lt;/span&gt;&lt;/p&gt;</description> 
    <dc:creator>allison</dc:creator> 
    <pubDate>Wed, 24 Aug 2016 12:21:00 GMT</pubDate> 
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    <comments>http://www.webascender.com/Blog/ID/793/How-to-Create-an-Ebook-with-Google-Slides#Comments</comments> 
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    <title>How to Create an Ebook with Google Slides</title> 
    <link>http://www.webascender.com/Blog/ID/793/How-to-Create-an-Ebook-with-Google-Slides</link> 
    <description>&lt;p&gt;Creating quality marketing content for your website doesn&amp;rsquo;t have to be difficult. Even those who lack creativity can create beautiful Ebooks to be shared on their website and social media pages. Ebooks are an easy and digestible piece of content that allows you to increase traffic to your website, influence potential customers and increase leads over time. One method for creating an Ebook is by &lt;a href=&quot;https://www.google.com/slides/about/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;using Google Slides&lt;/a&gt;. By following these 5 simple steps you can create a professional ebook that&amp;rsquo;s ready to share.&lt;/p&gt;
&lt;h3&gt;1. Pick your Ebook template or create your own&lt;/h3&gt;
&lt;p&gt;The first step to creating your Ebook is to select your template. Google slides has a ton of great templates to choose from. They offer themes with different purposes, like a photo album vs. a status report for example. Another great tool that I enjoy using is &lt;a href=&quot;http://www.slidescarnival.com/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Slides Carnival&lt;/a&gt;. Their unique themes are perfect for Ebooks because they are extremely easy to customize and offer additional design elements like icons and device preview illustrations.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/Ebook-Google-Slides/Google-slides-home-page-visual.png?ver=2016-08-15-150415-820&quot; alt=&quot;Google Slides Ebook Template&quot; style=&quot;margin-right: 5px;&quot; /&gt;&lt;img src=&quot;/Portals/0/Blog/Ebook-Google-Slides/Slides-carnival-home-page-visual.png?ver=2016-08-15-150116-217&quot; alt=&quot;Slides carnival Ebook template&quot; style=&quot;width: 425px; height: 425px; margin-left: 5px;&quot; /&gt;&lt;/p&gt;
&lt;h3&gt;2. Resize the slides to fit your Ebook&amp;rsquo;s dimensions&lt;/h3&gt;
&lt;p&gt;Once you&amp;rsquo;ve chosen your Ebook template, you can begin to customize it. The first thing you should customize is the size of the Ebook. You can design it as either landscape or portrait, but make sure that your proportions are easy to distribute among different platforms and in person. One tip is to keep your Ebook the size of a basic 8.5 by 11 piece of paper so that those who download it can easily print it.&lt;/p&gt;
&lt;p&gt;To resize your slides in Google Slides it&amp;rsquo;s simple. You will select &amp;ldquo;File&amp;rdquo;, then &amp;ldquo;Page Setup&amp;rdquo;. From there you will select the dropdown box with the current dimensions and select &amp;ldquo;Custom&amp;rdquo;. Finally, in that view you can input your dimensions, and select ok.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/Ebook-Google-Slides/how-to-resize-Ebook-pages-in-google-slides.png?ver=2016-08-15-151131-093&quot; alt=&quot;Resize Ebook pages in Google Slides&quot; style=&quot;width: 849px; height: 425px;&quot; /&gt;&lt;/p&gt;
&lt;h3&gt;3. Fill your Ebook with content, graphics and images&lt;/h3&gt;
&lt;p&gt;The third step is to fill your Ebook with content. First, figure out your header and transition pages, then fill the bulk of the content onto each page. The template you&amp;rsquo;ve chosen will have distinct transition pages that make it easy to break up the content without much design effort. Once you&amp;rsquo;ve completed the written sections, you can then update the Ebook with graphics, relevant images, graphs, tables, device previews and other elements that make sense. You can also update the master color scheme to better fit your branding. Aside from how it looks, your Ebook should be educational, specific and have a common goal, so the simpler the better. Don&amp;rsquo;t add unnecessary elements to your Ebook unless they help further explain the information to your audience.&lt;/p&gt;
&lt;p&gt;Many of the templates will have background images already associated with certain transition and main content pages. Since you&amp;rsquo;ve resized the Ebook, you&amp;rsquo;ll need to choose new images that fit the space better and make sense for your topic. &lt;a href=&quot;http://www.webascender.com/Blog/ID/794/2017-Stock-Photography-Trends#.V7Rw2pMrJjc&quot; target=&quot;_blank&quot;&gt;Choose authentic stock photography&lt;/a&gt; that helps tie your content together, or take your own photos for each section. To update the background images you will need to identify the page you&amp;rsquo;d like to update, click on the background image, delete it, select &amp;ldquo;Insert&amp;rdquo;, select &amp;ldquo;Image&amp;rdquo; and upload an image onto the slide that makes sense. Next you&#39;ll resize and crop the image to fit over the entire page or the portion of the page that requires a background image. Finally, select &amp;ldquo;Arrange&amp;rdquo;, &amp;ldquo;Order&amp;rdquo; and &amp;ldquo;Send Backward&amp;rdquo; to bring the text box in the template to the front of the image. To keep the look of the template, you can either update the transparency and coloration prior to inserting it, or you can select the image, select &amp;ldquo;Image Options&amp;rdquo; and move around the transparency to make the text stand out better.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/Ebook-Google-Slides/new-ebook-background-image.png?ver=2016-08-15-150812-763&quot; alt=&quot;Ebook in Google Slides background image &quot; style=&quot;width: 425px; height: 401px;&quot; /&gt;&lt;/p&gt;
&lt;h3&gt;4. Add your logo to each page of the Ebook&lt;/h3&gt;
&lt;p&gt;The goal of your Ebook is for it to bring in new visitors and convert leads. To have that traffic associate the content with your company, you&amp;rsquo;ll want to incorporate your branding. The goal of an Ebook, or any form of marketing content, is to influence a larger audience and position your brand as an industry leader. Make sure your logo is on every page of your Ebook in an aesthetically pleasing way.&lt;/p&gt;
&lt;h3&gt;5. Save your Ebook as a PDF &amp;amp; share it with your audience&lt;/h3&gt;
&lt;p&gt;Next you&amp;rsquo;ll want to save your completed Ebook as a PDF document. In this format you can easily upload it as a document on your website to be added to your Landing page and downloaded. The best way to convert leads with your new Ebook is to create a form that requires contact information in exchange for the content. First you&amp;rsquo;ll need to create a landing page with a form and a basic description of the Ebook. Next, you&amp;rsquo;ll create a thank you page that links to the PDF of your Ebook that will allow your new leads access to your content. Finally, to promote your new Ebook, you&amp;rsquo;ll need to link to it&amp;rsquo;s landing page on your social media pages and your website &lt;span&gt;by adding CTAs&amp;nbsp;&lt;/span&gt;where they make sense. This content can now be used as a piece of a larger &lt;a href=&quot;http://www.webascender.com/Blog/ID/782/How-to-Set-Up-Your-First-Lead-Nurturing-Campaign#.V7Ryn5MrJjc&quot; target=&quot;_blank&quot;&gt;lead nurturing campaign&lt;/a&gt; that helps you bring in new, quality business.&lt;/p&gt;
&lt;p&gt;&lt;hr /&gt;
Creating marketing content to convert leads doesn&#39;t have to take up a ton of your time. Using Google Slides as a tool to create professional and beautiful Ebooks is a great place to start. &lt;em&gt;What other tools do you use to create marketing content? Let us know!&lt;/em&gt;&lt;/p&gt;</description> 
    <dc:creator>Kelsey Taber</dc:creator> 
    <pubDate>Thu, 18 Aug 2016 14:00:00 GMT</pubDate> 
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    <title>2017 Stock Photography Trends</title> 
    <link>http://www.webascender.com/Blog/ID/794/2017-Stock-Photography-Trends</link> 
    <description>&lt;p&gt;No matter what you&amp;rsquo;re designing, using great photography in your work can take any project to the next aesthetic level. Websites, banners, and brochures can always benefit from the use of stunning, carefully selected photos. Although we advocate &lt;a href=&quot;http://www.webascender.com/Blog/ID/626/How-to-Take-Your-Own-Business-Photos-for-Your-Website#.V7R3fJMrJjc&quot; target=&quot;_blank&quot;&gt;taking your own photos when you can&lt;/a&gt;, there has been an undeniable increase of professional photography made available to the public.&lt;/p&gt;
&lt;p&gt;Stock photography often carries the stigma of staged photos with plastic, smiling faces or outdoor scenery used for inspirational posters but there has been a recent swing towards the use of photography with more authentic subject matter. We&amp;rsquo;ve examined some trends we see growing in the next year that can be implemented in your next project. All the images we used are from &lt;a href=&quot;https://www.pexels.com/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Pexels&lt;/a&gt;. They curate an incredible collection of stunning photos that can be used for free for any project.&lt;/p&gt;
&lt;h2&gt;Authenticity&lt;/h2&gt;
&lt;p&gt;As we mentioned, the use of authentic subject matter that reflects real life is going to be on the rise. Often these types of photos defy common stock photography convention and can include photos of people with tattoos, dads, and women in the tech industry.&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;Authentic girl with tattoo stock photography&quot; src=&quot;/Portals/0/Blog/2017StockPhoto/1-2017-stock-photo.jpg&quot; /&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;authentic hands stock photography&quot; src=&quot;/Portals/0/Blog/2017StockPhoto/2-2017-stock-photo.jpg&quot; /&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;Dad and son stock photography&quot; src=&quot;/Portals/0/Blog/2017StockPhoto/3-2017-stock-photo.jpg&quot; /&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;dad and son stock photography&quot; src=&quot;/Portals/0/Blog/2017StockPhoto/4-2017-stock-photo.jpg&quot; /&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;Women in tech stock photography&quot; src=&quot;/Portals/0/Blog/2017StockPhoto/5-2017-stock-photo.jpg&quot; /&gt;&amp;nbsp;&lt;/p&gt;
&lt;h2&gt;Man&amp;rsquo;s Best Friend&lt;/h2&gt;
&lt;p&gt;Search any stock photography site for &amp;lsquo;dog&amp;rsquo; and you will be inundated with pages and pages of pooches sitting down and smiling for the camera. Using photos of dogs with people participating in real life are going to give your project a more accurate and relatable depiction.&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;Family and dog stock photography&quot; src=&quot;/Portals/0/Blog/2017StockPhoto/6-2017-stock-photo.jpg&quot; /&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;Puppy stock photography trends&quot; src=&quot;/Portals/0/Blog/2017StockPhoto/7-2017-stock-photo.jpg&quot; /&gt;&amp;nbsp;&lt;/p&gt;
&lt;h2&gt;People and Technology&lt;/h2&gt;
&lt;p&gt;As technology continues to boom, photos of people using different devices will be showing up across many platforms.&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;girl on iphone stock photography&quot; src=&quot;/Portals/0/Blog/2017StockPhoto/8-2017-stock-photo.jpg&quot; /&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;Photo and polaroid stock photography&quot; src=&quot;/Portals/0/Blog/2017StockPhoto/9-2017-stock-photo.jpg&quot; /&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;laptop stock photography trends&quot; src=&quot;/Portals/0/Blog/2017StockPhoto/10-2017-stock-photo.jpg&quot; /&gt;&amp;nbsp;&lt;/p&gt;
&lt;h2&gt;People and Analog&lt;/h2&gt;
&lt;p&gt;On the opposite end of the technology spectrum are visuals of individuals going back to paper and analog devices. Photos like these will evoke a sense of nostalgia in your collateral.&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;girl reading book stock photography trends&quot; src=&quot;/Portals/0/Blog/2017StockPhoto/11-2017-stock-photo.jpg&quot; /&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;Little boy taking photo stock photography trends&quot; src=&quot;/Portals/0/Blog/2017StockPhoto/12-2017-stock-photo.jpg&quot; /&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;little boy reading stock photography trends&quot; src=&quot;/Portals/0/Blog/2017StockPhoto/13-2017-stock-photo.jpg&quot; /&gt;&amp;nbsp;&lt;/p&gt;
&lt;h2&gt;People and Plants&lt;/h2&gt;
&lt;p&gt;The photos taken behind people in front of stunning landscapes are slowly going by the wayside. Images of people with plants create a similar natural aesthetic. Dark, leafy greens are a perfect backdrop for individuals.&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;Girl in greenhouse stock photography&quot; src=&quot;/Portals/0/Blog/2017StockPhoto/14-2017-stock-photo.jpg&quot; /&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;man in jungle stock photography&quot; src=&quot;/Portals/0/Blog/2017StockPhoto/15-2017-stock-photo.jpg&quot; /&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;girl near plants stock photography&quot; src=&quot;/Portals/0/Blog/2017StockPhoto/16-2017-stock-photo.jpg&quot; /&gt;&amp;nbsp;&lt;/p&gt;
&lt;h2&gt;Caribbean Blues&lt;/h2&gt;
&lt;p&gt;Create a sense of serenity using photographs with bright turquoise hues.&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;turquoise water stock photography&quot; src=&quot;/Portals/0/Blog/2017StockPhoto/17-2017-stock-photo.jpg&quot; /&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;blue beach stock photography&quot; src=&quot;/Portals/0/Blog/2017StockPhoto/18-2017-stock-photo.jpg&quot; /&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;ocean scape stock photography&quot; src=&quot;/Portals/0/Blog/2017StockPhoto/19-2017-stock-photo.jpg&quot; /&gt;&amp;nbsp;&lt;/p&gt;
&lt;h2&gt;In the Moment&lt;/h2&gt;
&lt;p&gt;Gone are the staged stock photography photos of employees in a conference room or families sitting on fresh cut lawn in front of a house. There&amp;rsquo;s been a big surge in photos of groups of people taken up close during everyday activities. These photos are more genuine and make someone feel as though they are right in the moment.
&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;couple at bar stock photography&quot; src=&quot;/Portals/0/Blog/2017StockPhoto/20-2017-stock-photo.jpg&quot; /&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;fisherman smoking cigarette stock photography&quot; src=&quot;/Portals/0/Blog/2017StockPhoto/21-2017-stock-photo.jpg&quot; /&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;lantern send off stock photography&quot; src=&quot;/Portals/0/Blog/2017StockPhoto/22-2017-stock-photo.jpg&quot; /&gt;&amp;nbsp;&lt;/p&gt;
&lt;h2&gt;Bold and Saturated Patterns &lt;/h2&gt;
&lt;p&gt;Colorful patterns in photography are a great way to leverage a brand&amp;rsquo;s hues in your work. Instead of using an illustrated pattern as a backdrop, look for colorful photos with more organic shapes.&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;Bright jellyfish stock photography &quot; src=&quot;/Portals/0/Blog/2017StockPhoto/23-2017-stock-photo.jpg&quot; /&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;patterned wall stock photography&quot; src=&quot;/Portals/0/Blog/2017StockPhoto/24-2017-stock-photo.jpg&quot; /&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;Bright pink flamingo stock photography&quot; src=&quot;/Portals/0/Blog/2017StockPhoto/25-2017-stock-photo.jpg&quot; /&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;img alt=&quot;Blueberries stock photography&quot; src=&quot;/Portals/0/Blog/2017StockPhoto/26-2017-stock-photo.jpg&quot; /&gt;&amp;nbsp;&lt;/p&gt;
&lt;h2&gt;Conclusion&lt;/h2&gt;
&lt;p&gt;Stock photography, like any industry is constantly changing and evolving to meet the desire of consumers. Authenticity will play a huge roll in stock photos for 2017. Have you seen any trends in stock photography? Share them with us in the comments below! &lt;/p&gt;
&lt;br /&gt;
&lt;span style=&quot;border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: medium none; font-family: &#39;Helvetica Neue&#39;, Helvetica, sans-serif; color: #ffffff; background: url(&#39;data:image/svg+xml;base64,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&#39;) 3px 50% / 14px 14px no-repeat scroll #bd081c;&quot;&gt;Save&lt;/span&gt;&lt;br /&gt;
&lt;span style=&quot;border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: medium none; font-family: &#39;Helvetica Neue&#39;, Helvetica, sans-serif; color: #ffffff; background: url(&#39;data:image/svg+xml;base64,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&#39;) 3px 50% / 14px 14px no-repeat scroll #bd081c;&quot;&gt;Save&lt;/span&gt;&lt;br /&gt;
&lt;span style=&quot;border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: medium none; font-family: &#39;Helvetica Neue&#39;, Helvetica, sans-serif; color: #ffffff; background: url(&#39;data:image/svg+xml;base64,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&#39;) 3px 50% / 14px 14px no-repeat scroll #bd081c;&quot;&gt;Save&lt;/span&gt;</description> 
    <dc:creator>Corrine Swartz</dc:creator> 
    <pubDate>Wed, 17 Aug 2016 12:15:00 GMT</pubDate> 
    <guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:794</guid> 
    
</item>
<item>
    <comments>http://www.webascender.com/Blog/ID/792/How-to-Write-Better-Lead-Nurturing-Emails#Comments</comments> 
    <slash:comments>0</slash:comments> 
    <wfw:commentRss>http://www.webascender.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=57&amp;ModuleID=463&amp;ArticleID=792</wfw:commentRss> 
    <trackback:ping>http://www.webascender.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=792&amp;PortalID=0&amp;TabID=57</trackback:ping> 
    <title>How to Write Better Lead Nurturing Emails</title> 
    <link>http://www.webascender.com/Blog/ID/792/How-to-Write-Better-Lead-Nurturing-Emails</link> 
    <description>&lt;p&gt;Once you have made the decision to create a lead nurturing email campaign, there is much to strategize! Whether this is your first or hundredth nurture campaign, take a look at the following tips to see how you can write better lead nurturing emails. &lt;/p&gt;
&lt;h2&gt;1. Set a Specific Goal for Lead Nurturing Email Campaign&lt;/h2&gt;
&lt;p&gt;When developing an email nurture campaign, be sure a greater goal exists. What is the goal of your nurture email campaign? Many businesses have the obvious goal to collect more leads (it is called a &lt;em&gt;lead&lt;/em&gt; nurturing campaign after all), but don&amp;rsquo;t have the long-term strategy to actually nurture and gain the trust of potential customers. Whatever the goal may be, be sure it&amp;rsquo;s specific and that the plan of action is geared towards achieving that specific goal. &lt;/p&gt;
&lt;h2&gt;2. Lead Nurturing Emails Should Be Problem-Solution Focused&lt;/h2&gt;
&lt;p&gt;Once you have established the goal of your nurture campaign, outline the emails you&amp;rsquo;ll write and what each one will communicate. Whether the individual goal of each email is to get the reader to click-through to a blog post, read a case study, or fill out a form, create a problem and solution scenario in the content of the email that will relate to your customers. Here&amp;rsquo;s an example of a problem-solution email: &lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img src=&quot;/Portals/0/lead-nurturing-emails.png?ver=2016-08-11-113359-737&quot; alt=&quot;lead nurturing email&quot; style=&quot;text-align: center;&quot; /&gt;&lt;/p&gt;
&lt;h2&gt;3. The Best Emails are Short and Sweet &lt;/h2&gt;
&lt;p&gt;Most of your emails are going to be skimmed by recipients. Depending on the messaging, make your emails easy to read by keeping your nurture emails short and to the point. Opening a message to a large body of text can often look overwhelming and quickly end up in the trash. In this email, the goal was simple and straightforward&amp;mdash;attract last-minute attendees for a webinar: &lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img src=&quot;/Portals/0/short-lead-nurturing-email.png?ver=2016-08-11-113524-357&quot; alt=&quot;short lead nurturing email&quot; style=&quot;text-align: center;&quot; /&gt;&lt;/p&gt;
&lt;h2&gt;4. Personalize Lead Nurturing Emails&lt;/h2&gt;
&lt;p&gt;When sending emails to a contact list, take advantage of the ability to personalize the subject line and greeting. Emails with the recipient&amp;rsquo;s name in the subject line are more likely to catch their eye and therefore, result in being opened. Investigate personalization options on your email server.&lt;/p&gt;
&lt;h2&gt;5. Write Emails in Second Person (Using the Pronouns &amp;ldquo;You&amp;rdquo; &amp;ldquo;Your&amp;rdquo; and &amp;ldquo;Yours&amp;rsquo;)&lt;/h2&gt;
&lt;p&gt;Be direct and personal with your customers! When recipients open emails from you, make them easy to read and avoid stiff language. Your lead nurturing emails are trying to build trust with your potential customers, so make them feel as if you already know them.  &lt;/p&gt;
&lt;h2&gt;6. Maintain a Natural Progression&lt;/h2&gt;
&lt;p&gt;When planning your nurture campaign, think about how order of topics can logically flow together. For example, if a mortgage company wants to run a lead nurturing campaign about refinancing, the beginning emails should speak to a broader audience&amp;mdash;what is a refinance, how it is beneficial, and various refinance options. Whereas towards the end of the lead nurturing campaigns, the emails should be more specific, perhaps going into detail about how to speed up the refinance process or tips for people in specific mortgage situations. Ultimately, the last email asks for the &amp;ldquo;sale&amp;rdquo; which is typically a form to complete. By the final email, the customer is accustomed to seeing your business&amp;rsquo; name in their inbox, they&amp;rsquo;ve gained some valuable information from you over several weeks, and they are more willing to trust you with their information. Take a look at these &lt;a href=&quot;http://www.webascender.com/Blog/ID/776/4-Examples-of-Successful-Drip-Marketing-Campaigns#.V6ydE5OANBc&quot;&gt;examples of successful drip marketing campaigns&lt;/a&gt;.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Lead nurturing emails are a great way to not only gain more leads, but gain more leads that are truly interested in your product or service. By the end of the campaign, you know that when someone fills out a form on your website, they are much more likely to become a customer. What tips do you have to improve lead nurturing emails? Let us know in the comments!&lt;/p&gt;</description> 
    <dc:creator>Elizabeth Brogan</dc:creator> 
    <pubDate>Thu, 11 Aug 2016 15:26:00 GMT</pubDate> 
    <guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:792</guid> 
    
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    <comments>http://www.webascender.com/Blog/ID/786/Is-SEO-Dead-in-2016#Comments</comments> 
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    <title>Is SEO Dead in 2016?</title> 
    <link>http://www.webascender.com/Blog/ID/786/Is-SEO-Dead-in-2016</link> 
    <description>&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img alt=&quot;&quot; src=&quot;/Portals/0/SEO%20Blog%20post.jpeg?ver=2016-07-27-133047-740&quot; style=&quot;text-align: center;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 15px; line-height: 24px; font-family: &#39;Open Sans&#39;, sans-serif;&quot;&gt;For as long as Search Engine Optimization has existed, people have constantly come up with ways to manipulate search engines in their favor. &lt;/span&gt;&lt;span style=&quot;font-size: 15px; line-height: 24px; font-family: &#39;Open Sans&#39;, sans-serif;&quot;&gt;In the beginning of SEO, Google was prone to manipulations by websites, like buying more backlinks or stuffing every available field on their page with as many keywords as possible. Lately, Google has put a lot of effort in making sure that no search is affected by this, and websites can be penalized for trying anything similar.&amp;nbsp;&lt;/span&gt;&lt;span style=&quot;font-size: 15px; line-height: 24px; font-family: &#39;Open Sans&#39;, sans-serif;&quot;&gt;Google has constantly updated their search algorithms hundreds of times per year to develop the site indicators that make up SEO. &amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 15px; line-height: 24px; font-family: &#39;Open Sans&#39;, sans-serif;&quot;&gt;So what&amp;rsquo;s changed, now that none of these old tricks work any more? What does it mean for SEO? Is SEO dead?&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img alt=&quot;&quot; src=&quot;/Portals/0/SEO%20Blog%20Post%20search.png?ver=2016-07-27-115045-027&quot; style=&quot;text-align: center; width: 508px; height: 174px;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;Despite the worries that Google users seem to have, SEO is still alive and well. The whole process has changed from manipulative to holistic. The major changes that we have to adjust for in 2016 are &lt;strong&gt;content style&lt;/strong&gt;, &lt;strong&gt;on-page SEO&lt;/strong&gt;, and&amp;nbsp;&lt;strong&gt;user centered design.&lt;/strong&gt;&lt;/p&gt;
&lt;h2&gt;Content Style for SEO&lt;/h2&gt;
&lt;p&gt;Three or four years ago, the suggested length of a blog post for your website was somewhere around 500 words. This idea would carry over into all content pages on a website. In 2016, marketers have changed their mind about this old rule of word count. &lt;span&gt;Rather than using a minimum word count as the benchmark for how much content to include, marketers have started to realize that organic traffic is a very powerful signal to Google that people find the page worth discovering and viewing. &lt;/span&gt;Google knows that people are willing to read more in-depth and researched content. Knowledgable articles that get into the nitty gritty of a topic will also keep users on the page for a longer amount of time.&amp;nbsp;&lt;a href=&quot;http://blog.serpiq.com/how-important-is-content-length-why-data-driven-seo-trumps-guru-opinions/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;This article&lt;/a&gt; by SerpIQ shows that the highest ranking pages on Google have somewhere around 2450 words.&amp;nbsp;&lt;span style=&quot;font-size: 15px; line-height: 24px; font-family: &#39;Open Sans&#39;, sans-serif;&quot;&gt;As a disclaimer, this word count also includes text in the sidebars and footers. With that considered, 500 words in your page of content still may not be enough.&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img alt=&quot;&quot; src=&quot;/Portals/0/SEO%20blog%20post%20read.jpg?ver=2016-07-27-132158-667&quot; style=&quot;text-align: center;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 15px; line-height: 24px; font-family: &#39;Open Sans&#39;, sans-serif;&quot;&gt;Along with length, formatting is important.&amp;nbsp;Rather than picking one specific keyword to stuff into the title, heading, and all throughout the article, a well-developed article with length that is split up with headings, bulleted lists, links and original imagery is more likely to be readable and perform better.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;Quick Guidelines&lt;/h3&gt;
&lt;ul&gt;
    &lt;li&gt;
    &lt;p&gt;Write useful, descriptive content&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;If you lack creative writing skills, write sensationally, be elaborate and informative&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;Make it easy to digest, and break up content&lt;/p&gt;
    &lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;On-Page SEO&lt;/h2&gt;
&lt;p&gt;In the past, on-page SEO meant stuffing an entire webpage with keywords, trying to trigger Google to present your results as the most relevant search.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;A business that makes wedding bands, for instance, might focus on direct needs rather than trying to tackle an entire topic. Marketing trends have adjusted for this by using more &lt;a href=&quot;http://blog.hubspot.com/blog/tabid/6307/bid/28912/The-Ultimate-Guide-for-Mastering-Long-Tail-Search.aspx#sm.00016u5ac41dqwen2rm4osqtv1k07&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;long-tail keywords&lt;/a&gt;.&amp;nbsp; Say, for instance, you operate an online storefront that sells handcrafted wedding bands. You most likely can&#39;t compete in the general search market for wedding bands against massive brands like Kay or Jared. Creating a piece of valuable content that explains the different types and styles of &quot;forged steel twisted bands&quot; for instance, may garner you prime attention for that specific topic, rather than hoping for a few residual clicks from being the 56th result for &quot;wedding bands.&quot; Consistently displaying a long-tail keyword throughout your content, title tags and description will help you compete with larger brands by ranking in google for more specific searches.&lt;/p&gt;
&lt;h2&gt;User-centered design in SEO&lt;/h2&gt;
&lt;p&gt;Along with page-to-page optimization, part of user-centered design comes with meta-tags. Google hasn&amp;rsquo;t used the meta-keywords of pages in years, but other hidden elements of pages, like meta-descriptions, are still useful. While filling your meta-description with keywords is becoming less effective, leaving it empty is also a bad idea. It&amp;rsquo;s important to consider that your meta-description will likely be displayed in the snippet that Google shows to someone while they&amp;rsquo;re searching.&lt;/p&gt;
&lt;p&gt;
Use the meta-description as an opportunity to draw someone in, tell them what you have to offer, and find a way to get them to click your link.&lt;/p&gt;
&lt;p&gt;
Similarly, it&amp;rsquo;s important to consider your title tags as well. It&amp;rsquo;s important not to be too misleading with your title. Although you might draw someone in with a click-bait style title, if they find your content isn&amp;rsquo;t what they were looking for and they immediately leave your page, Google will penalize you for having a high bounce rate, one of the important metrics they use to rank websites.&lt;span style=&quot;font-size: 15px; line-height: 24px; font-family: &#39;Open Sans&#39;, sans-serif;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;</description> 
    <dc:creator>Lee Isaacson</dc:creator> 
    <pubDate>Tue, 09 Aug 2016 14:00:00 GMT</pubDate> 
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    <title>Rails and React: Forms, Validations and Real-time Updates</title> 
    <link>http://www.webascender.com/Blog/ID/790/Rails-and-React-Forms-Validations-and-Real-time-Updates</link> 
    <description>&lt;p&gt;Over the last few years technologies and frameworks built around &#39;real time&#39; web applications have become incredibly popular. Javascript libraries and frameworks such as Angular, React, Ember, Meteor and ExtJS are some of the better known examples. In this post we will look at how to use and implement the React javascript library in Rails via the &#39;react-rails&#39; gem.&lt;/p&gt;</description> 
    <dc:creator>John Stemler</dc:creator> 
    <pubDate>Thu, 04 Aug 2016 19:24:00 GMT</pubDate> 
    <guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:790</guid> 
    
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    <comments>http://www.webascender.com/Blog/ID/788/Create-Your-Own-Print-Stylesheets#Comments</comments> 
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    <title>Create Your Own Print Stylesheets</title> 
    <link>http://www.webascender.com/Blog/ID/788/Create-Your-Own-Print-Stylesheets</link> 
    <description>&lt;p dir=&quot;ltr&quot;&gt;&lt;img alt=&quot;Creating print stylesheets&quot; src=&quot;/Portals/0/Blog/Print%20Stylesheet/print.png?ver=2016-08-02-170940-600&quot; /&gt;&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;Why write a blog post about print stylesheets? Good question! This day in age it seems like most folks just save content to their tablet or mobile phone for later viewing. &amp;nbsp;The question you, the site builder, need to ask is &amp;ldquo;What percentage of incoming traffic will print my content?&amp;rdquo; Think about it. Have you ever printed off a recipe from Pinterest or a post from your favorite blog? How about product specifications or a parts list? There is a real need for a print stylesheet for the right kind of content. If you&amp;rsquo;ve come to the conclusion that you could have a high percentage of users printing your content, read on!&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;Today, let&amp;rsquo;s look at a few ways you can create printable pages for your website.&lt;/p&gt;
&lt;h2 dir=&quot;ltr&quot;&gt;The Basics&lt;/h2&gt;
&lt;p dir=&quot;ltr&quot;&gt;You have two routes when implementing print stylesheets. You can either add a media query to your existing stylesheet which might look like&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;strong&gt;@media print {&lt;br /&gt;
&lt;/strong&gt;&lt;strong style=&quot;font-family: &#39;Open Sans&#39;, sans-serif; font-size: 15px; line-height: 24px;&quot;&gt;}&lt;/strong&gt;&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;Or, create a separate CSS file dedicated to print styles. &lt;strong&gt;This is my preferred solution&lt;/strong&gt;&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;strong&gt;*Note&lt;/strong&gt; if you would like your entire site&amp;rsquo;s css ignored when printing, make sure your link media attributes are divided into &lt;strong&gt;print&lt;/strong&gt; and &lt;strong&gt;screen&lt;/strong&gt;.&lt;/p&gt;
&lt;h2 dir=&quot;ltr&quot;&gt;The Page&lt;/h2&gt;
&lt;p dir=&quot;ltr&quot;&gt;Now that we&amp;rsquo;ve got the basics in place we can begin to customize the output of our page. From this point on any customizations will depend mainly on your site&amp;rsquo;s design.&lt;/p&gt;
&lt;h3 dir=&quot;ltr&quot;&gt;Navigation Links&lt;/h3&gt;
&lt;p dir=&quot;ltr&quot;&gt;For starters, let&amp;rsquo;s hide any navigation links in the header and/or footer. These links aren&amp;rsquo;t needed for printed content. By doing this one tweak we can drastically reduce the size of the page. Your code might look like&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;strong&gt;nav{&lt;/strong&gt;&lt;br /&gt;
display: none;&lt;br /&gt;
&lt;strong&gt;}&lt;/strong&gt;&lt;/p&gt;
&lt;h3 dir=&quot;ltr&quot;&gt;
&lt;/h3&gt;
&lt;h3 dir=&quot;ltr&quot;&gt;Page Text&lt;/h3&gt;
&lt;p&gt;For the page text, a serif font is usually preferred. Georgia or Times should do the trick. Let&amp;rsquo;s also make the text color black and the background white (just in case this is a dark theme).&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;strong&gt;body {&lt;/strong&gt;&lt;br /&gt;
font-size: 12pt;&lt;br /&gt;
&lt;span style=&quot;font-size: 15px; line-height: 24px; font-family: &#39;Open Sans&#39;, sans-serif;&quot;&gt;font-family: Georgia,Times, serif;&lt;br /&gt;
&lt;/span&gt;&lt;span style=&quot;font-size: 15px; line-height: 24px; font-family: &#39;Open Sans&#39;, sans-serif;&quot;&gt;color: #000;&lt;br /&gt;
&lt;/span&gt;&lt;span style=&quot;font-size: 15px; line-height: 24px; font-family: &#39;Open Sans&#39;, sans-serif;&quot;&gt;background: #fff;&lt;br /&gt;
&lt;/span&gt;&lt;strong style=&quot;font-family: &#39;Open Sans&#39;, sans-serif; font-size: 15px; line-height: 24px;&quot;&gt;}&lt;/strong&gt;&lt;/p&gt;
&lt;h3 dir=&quot;ltr&quot;&gt;Images&lt;/h3&gt;
&lt;p dir=&quot;ltr&quot;&gt;For images, we want to make sure they take up little page real estate. You can be the judge of this adjustment. The main goal here is to preserve the image without wasting precious ink.&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;strong&gt;img {&lt;/strong&gt;&lt;br /&gt;
max-width: 400px;&lt;br /&gt;
&lt;strong&gt;}&lt;/strong&gt;&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;With this adjustment we&amp;rsquo;ve set all images to have a maximum width of 400px. Any image which is larger will automatically be resized to 400px wide. Alternatively, you could also hide all images with&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;strong&gt;img {&lt;/strong&gt;&lt;br /&gt;
display:none;&lt;br /&gt;
&lt;strong&gt;}&lt;/strong&gt;&lt;/p&gt;
&lt;h3 dir=&quot;ltr&quot;&gt;Other Print Considerations&lt;/h3&gt;
&lt;p dir=&quot;ltr&quot;&gt;Try adding this simple selector&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;strong&gt;a:link:after {&lt;/strong&gt; &lt;br /&gt;
content: &quot; (&quot; attr(href) &quot;) &quot;; &lt;br /&gt;
&lt;strong&gt;}&lt;/strong&gt;&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;This will automatically include the source url next to any text link. This can be handy for including linked content into the printed page.&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;With these simple adjustments you can transform your website into beautiful printable content. Have any other tips? Let me know in the comments.&lt;/p&gt;</description> 
    <dc:creator>Kyle Schebor</dc:creator> 
    <pubDate>Wed, 03 Aug 2016 14:00:00 GMT</pubDate> 
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    <title>20 Marketing Automation Statistics That&#39;ll Blow You Away</title> 
    <link>http://www.webascender.com/Blog/ID/784/20-Marketing-Automation-Statistics-Thatll-Blow-You-Away</link> 
    <description>&lt;p&gt;Companies in a wide variety of industries have been rapidly changing their outlook on the relationship between marketing and sales. Traditional sales efforts, like outbound cold calls, are no longer as effective as they used to be. Instead companies are &lt;a href=&quot;http://www.webascender.com/Blog/ID/774/Which-Marketing-Automation-Software-is-Right-for-Your-Business#.V5i-LNArJZg&quot; target=&quot;_blank&quot;&gt;turning to marketing automation&lt;/a&gt; to bridge the departmental gap and generate more qualified leads. Taking a look at marketing automation statistics, it&amp;rsquo;s no secret why companies are investing in this strategy in droves.&lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img src=&quot;/Portals/0/Blog/Marketing-Automation-Statistics/woman-marketing-automation.jpg?ver=2016-07-26-153602-083&quot; alt=&quot;Marketing automation statistics&quot; style=&quot;width: 700px; height: 467px; text-align: center;&quot; /&gt;&lt;/p&gt;
&lt;h2&gt;Here are 20 marketing automation statistics that&amp;rsquo;ll blow you away:&lt;/h2&gt;
&lt;ol&gt;
    &lt;li&gt;
    &lt;p&gt;Marketing automation has seen the fastest growth of any CRM-related segment in the last 5 years. (&lt;a href=&quot;http://blog.hubspot.com/blog/tabid/6307/bid/28943/25-Jaw-Dropping-Marketing-Automation-Stats-Data.aspx&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Hubspot&lt;/a&gt;)&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;79% of top-performing companies have been using marketing automation for over two years. (&lt;a href=&quot;http://www.pardot.com/blog/10-must-know-marketing-automation-stats-infographic/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Pardot&lt;/a&gt;)&amp;nbsp;&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (&lt;a href=&quot;http://www.business2community.com/infographics/marketing-automation-by-the-numbers-infographic-0342287#!rFqTU#pOGLluLG70sRAq74.97&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;The Annuitas Group&lt;/a&gt;)&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. (Gartner Research)&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;Companies using marketing automation generate twice as many leads as those using just email software. (&lt;a href=&quot;http://blog.autopilothq.com/marketing-automation-statistics/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Autopilot&lt;/a&gt;)&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;Customers will manage 85% of their relationships without talking to a human by 2020. (Gartner Research)&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;75% of companies that use marketing automation reported seeing increase in ROI in just 12 months. (&lt;a href=&quot;https://www.cobloom.com/blog/b2b-marketing-automation-statistics-you-should-know-for-2015&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Focus Research&lt;/a&gt;)&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;63% of companies indicated that the ability to set measurable objectives for each of their campaigns is the biggest marketing automation value driver. (&lt;a href=&quot;http://www.gleanster.com/report/5-marketing-automation-capabilities-top-performers-can-t-live-without&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Gleanster&lt;/a&gt;)&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. (&lt;a href=&quot;http://www.demandgenreport.com/industry-resources/white-papers/204-calculating-the-real-roi-from-lead-nurturing-.html&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;DemandGen Report&lt;/a&gt;)&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;80% of marketing automation users saw their number of leads increase, and 77% saw the number of conversions increase. (&lt;a href=&quot;http://venturebeat.com/2015/06/10/marketing-automation-how-to-make-the-right-buying-decision-the-first-time-webinar/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Venture Beat&lt;/a&gt;)&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;Companies that use marketing automation to nurture leads generate 50% more sales-ready leads at 33% less cost. (Forrester Research)&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;Nurtured leads make 47% larger purchases than those who were not nurtured. (&lt;a href=&quot;http://www.hubspot.com/marketing-statistics&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;HubSpot&lt;/a&gt;)&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;Marketing automation users have seen an average increase of sales revenues by 34%. (&lt;a href=&quot;http://www.pardot.com/blog/10-must-know-marketing-automation-stats-infographic/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Pardot&lt;/a&gt;)&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;Relevant emails sent with marketing automation software drive 18 times more revenue than just email blasts. (&lt;a href=&quot;http://www.hubspot.com/marketing-statistics&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;HubSpot&lt;/a&gt;)&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;Event-triggered marketing can potentially save 80% of your direct mail budget. (Gartner Research)&amp;nbsp;&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;Personalized emails improve click-through rates by 14%, and conversion rates by 10%. (&lt;a href=&quot;http://www.aberdeen.com/research/9575/RR-marketing-automation-platform.aspx/content.aspx&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Aberdeen Group&lt;/a&gt;)&amp;nbsp;&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;Industry leaders are 67% more likely to use a marketing automation platform. (&lt;a href=&quot;http://www.aberdeen.com/research/9575/RR-marketing-automation-platform.aspx/content.aspx&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Aberdeen Group&lt;/a&gt;)&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;76% of SaaS companies are using marketing automation. (&lt;a href=&quot;http://www.pardot.com/blog/report-state-demand-generation/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Pardot&lt;/a&gt;)&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;Content marketing produces 3 times more leads and costs less than paid search - 31% less for small and mid-sized companies and 41% less for large companies. (&lt;a href=&quot;http://marketeer.kapost.com/wp-content/uploads/2012/06/Content-Marketing-Kapost-Eloqua-eBook.pdf&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Kapost&lt;/a&gt;)&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;87% of top-performing marketers say targeting campaigns to audience segments and individual consumers is the largest value driver, with 78% listing segmentation as the #1 marketing-automation capability they can&amp;rsquo;t live without. (&lt;a href=&quot;http://www.gleanster.com/report/5-marketing-automation-capabilities-top-performers-can-t-live-without&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Gleanster&lt;/a&gt;)&lt;/p&gt;
    &lt;/li&gt;
&lt;/ol&gt;
&lt;hr /&gt;
&lt;p&gt;Companies that use marketing automation are saving money by connecting with more targeted leads who are ready to buy. Although it can take some time to implement, these statistics prove that marketing automation is well worth the effort.&lt;/p&gt;
&lt;p&gt;&lt;em style=&quot;font-family: &#39;Open Sans&#39;, sans-serif; font-size: 15px; line-height: 24px;&quot;&gt;What marketing automation strategies have you implemented that have had a positive impact on your ROI? Do these statistics align with your experience? Comment Below!&lt;/em&gt;&lt;/p&gt;</description> 
    <dc:creator>Kelsey Taber</dc:creator> 
    <pubDate>Thu, 28 Jul 2016 17:20:00 GMT</pubDate> 
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    <title>The Difference Between Marketing Automation and Sales Automation</title> 
    <link>http://www.webascender.com/Blog/ID/783/The-Difference-Between-Marketing-Automation-and-Sales-Automation</link> 
    <description>&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/_marketing%20vs%20sales%20automation/marketing-sales-automation.jpg?ver=2016-07-25-103126-880&quot; style=&quot;margin-bottom: 10px; width: 725px; height: 319px;&quot; alt=&quot;marketing and sales automation&quot; /&gt;&lt;/p&gt;
&lt;p&gt;
To understand the difference between marketing automation and sales automation, you first have to consider the differences between marketing communications and sales communications. Each has different methods, purposes, and disciplines, but they both work together to achieve one goal: get more business.
&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;
Marketing Communications.&lt;/strong&gt; The purpose of marketing communications generally is to target greater amounts of prospective or current customers with information aimed at creating demand for a product, with such information being provided again and again over time. Here you are dealing with prospective clients,&lt;a href=&quot;/Blog/ID/782/How-to-Set-Up-Your-First-Lead-Nurturing-Campaign#.V5Yh4pMrLBI&quot;&gt; lead nurturing&lt;/a&gt;, and the entire &lt;a href=&quot;http://content.webascender.com/inbound-marketing-101-webinar-replay&quot;&gt;inbound marketing strategy&lt;/a&gt; in order to know your leads better and analyze their behavior based on actions and decisions.
&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;
Sales Communications.&lt;/strong&gt; With sales communications, the key is in personalization. Here a single prospect will be targeted with a custom intonation and number of touch points based on the buyer persona that they fit within. Sales communications are about discovering specific information about an individual prospective customer, and then using that information to get them onboard and thus close the sale.
&lt;/p&gt;
&lt;p&gt;
Essentially, your sales team&amp;rsquo;s focus is in working with any prospects and outbound sales, while your marketing team focuses more on studying leads and getting them sales-ready.&lt;/p&gt;
&lt;h2&gt;
What do Marketing and Sales Automation Tools do?&lt;/h2&gt;
&lt;p&gt;
Marketing and sales automation is what you get when you use certain tools to automate parts of either your sales or marketing process, or both. Sales and marketing automation tools have key differences, and using the right tool for accomplishing your goals will have a powerful impact.
&lt;/p&gt;
&lt;h3&gt;
Marketing Automation Tools
&lt;/h3&gt;
&lt;ul&gt;
    &lt;li&gt;Form a marketing client base
    &lt;/li&gt;
    &lt;li&gt;Segment audiences based on behavior
    &lt;/li&gt;
    &lt;li&gt;Automate routine marketing operations
    &lt;/li&gt;
    &lt;li&gt;Allow for integration with CRM systems
    &lt;/li&gt;
    &lt;li&gt;Analyze marketing flow
    &lt;/li&gt;
    &lt;li&gt;Nurture and track leads
    &lt;/li&gt;
    &lt;li&gt;Leverages SEO
    &lt;/li&gt;
&lt;/ul&gt;
&lt;h3&gt;Sales Automation Tools
&lt;/h3&gt;
&lt;ul&gt;
    &lt;li&gt;Automates outbound email
    &lt;/li&gt;
    &lt;li&gt;Integrates sales calls
    &lt;/li&gt;
    &lt;li&gt;Automatic follow ups
    &lt;/li&gt;
    &lt;li&gt;Scores leads
    &lt;/li&gt;
    &lt;li&gt;Schedules appointments and demos
    &lt;/li&gt;
    &lt;li&gt;Integrates with CRM
    &lt;/li&gt;
    &lt;li&gt;Reduces lead generation costs
    &lt;/li&gt;
    &lt;li&gt;Closes deals
    &lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;Which is Right for You?&lt;/h2&gt;
&lt;p&gt;
Both sales and marketing automation are likely to benefit your business. &lt;a href=&quot;/Blog/ID/774/Which-Marketing-Automation-Software-is-Right-for-Your-Business#.V5Yh5JMrLBI&quot;&gt;Deciding what&amp;rsquo;s best&lt;/a&gt; and where to start in terms of automation tools will begin with an evaluation of your current sales and marketing goals and priorities.
&lt;/p&gt;
&lt;p&gt;&lt;em&gt;
Is there a sales or marketing automation tool that you like best? What do you think the biggest difference between sales and marketing automation is? Let us know what you think.
&lt;/em&gt;&lt;/p&gt;</description> 
    <dc:creator>allison</dc:creator> 
    <pubDate>Tue, 26 Jul 2016 11:04:00 GMT</pubDate> 
    <guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:783</guid> 
    
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    <comments>http://www.webascender.com/Blog/ID/782/How-to-Set-Up-Your-First-Lead-Nurturing-Campaign#Comments</comments> 
    <slash:comments>0</slash:comments> 
    <wfw:commentRss>http://www.webascender.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=57&amp;ModuleID=463&amp;ArticleID=782</wfw:commentRss> 
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    <title>How to Set-Up Your First Lead Nurturing Campaign</title> 
    <link>http://www.webascender.com/Blog/ID/782/How-to-Set-Up-Your-First-Lead-Nurturing-Campaign</link> 
    <description>&lt;p&gt;Just about anyone can get leads online now, but not every knows how to properly engage and nurture those leads to achieve higher business goals such as building trust with new contacts, increasing new business sales, or increasing repeat purchases from past customers.&lt;/p&gt;
&lt;p&gt;The secret? A good lead nurturing strategy and campaign.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;If you&amp;rsquo;re ready, I&amp;rsquo;ll show you the steps you need to take to set up your first lead nurturing campaign and achieve your marketing and sales goals.
&lt;/p&gt;
&lt;h2&gt;Layout Your Sales Cycle&lt;/h2&gt;
&lt;p&gt;The first important step is understanding what type of cycle your buyer typically goes through from prospect to customer. If your business is like most, you may have five different stages that someone would go through.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Attraction &amp;gt; Top of the Funnel &amp;gt; Middle of the Funnel &amp;gt; Bottom on the Funnel &amp;gt; Delight&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Or in our inbound marketing terms, it could also look like this:&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/Marketing-Automation-Fit-Digital-Matketing-Strategy/inbound-marketing.png?ver=2016-06-29-135243-720&quot; alt=&quot;inbound marketing cycle&quot; style=&quot;width: 600px; height: 237px; text-align: center; float: left;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Depending on the stage that a (potential) buyer is at, there is different kinds of content that would be appropriate and effective at nurturing that person into becoming sales-ready. Draw it out on paper or type it up! Once you have a good understanding of that process, you can move into identifying the specific potential buyer that you&amp;rsquo;re trying to target and engage.&lt;/p&gt;
&lt;h2&gt;Identify Your Buyer Persona&lt;/h2&gt;
&lt;p&gt;A crucial, yet often overlooked step - buyer personas. Knowing who you&amp;rsquo;re trying to speak to, knowing what kind of content you&amp;rsquo;ll need to provide them, how you should present it, what type of tone your content should have, and the list goes on is key to effectively reaching them. Content that is written for a company CEO is not going to resonate as much with an IT professional, and vice versa.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/Set-Up-Lead-Nurturing/what-are-buyer-personas.png?ver=2016-07-19-112824-653&quot; alt=&quot;buyer persona&quot; style=&quot;width: 600px; height: 360px; border: 1px solid #d8d8d8;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;Simply put: determine who you&amp;rsquo;ll be targeting and keep that in the forefront of your mind as you move on to the next steps.&lt;/p&gt;
&lt;h2&gt;Determine Your Overall Goals&lt;/h2&gt;
&lt;p&gt;&lt;img src=&quot;http://www.webascender.com/Portals/0/Blog/goals.jpg?ver=2016-07-22-140157-060&quot; alt=&quot;analyze marketing automaion&quot; style=&quot;height: 324px; width: 863px;&quot; /&gt;&lt;br /&gt;
This is useful for both overall goals of the lead nurturing campaign as well as smaller goals of what you ultimately want someone to do as a result of each lead nurturing email.&lt;/p&gt;
&lt;p&gt;First, determine your overall goal and be more specific. For example, you goal could be to move someone from the consideration stage to the purchasing stage, to re-engage past customers to upsell or cross sell, or simply build trust with people that are brand new and not quite ready to be nurtured into being sales-ready yet.&lt;/p&gt;
&lt;p&gt;Second, determine the goals of each of your emails whether that&amp;rsquo;s to watch a video, download a guide, click a blog article to educate the lead, determine level of interest, sign up for educational webinar, etc.&lt;/p&gt;
&lt;p&gt;
Write it all down so you can reference it back throughout the set-up and management process.
&lt;/p&gt;
&lt;h2&gt;Plan Your Content&lt;/h2&gt;
&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/plan-content.jpg?ver=2016-07-22-140614-967&quot; alt=&quot;plan marketing automation content&quot; style=&quot;width: 863px; height: 354px;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;Now figure out what type of content you want to serve this audience, by realizing the process that someone will need to go through to achieve the ultimate goal (i.e. a sale, deeper knowledge of your services, etc.)&lt;/p&gt;
&lt;p&gt;Keep track of what content (i.e. blog posts, content offers, videos) that you already have that you&amp;rsquo;ll be utilizing as well as content that will need to be created before you set up your workflow.
&lt;/p&gt;
&lt;h2&gt;Write Your Email Content&lt;/h2&gt;
&lt;p&gt;Time to write your emails. These emails are going to be integral at nurturing and moving people through the buyer&amp;rsquo;s journey.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/write-content.jpg?ver=2016-07-22-140156-900&quot; alt=&quot;write email content&quot; style=&quot;width: 863px; height: 387px;&quot; /&gt;&lt;/p&gt;
&lt;h3&gt;Email Content Best Practices:&lt;/h3&gt;
&lt;p&gt;Make sure your contact list is segmented correctly to reach your target audience.&lt;/p&gt;
&lt;ul&gt;
    &lt;li&gt;
    &lt;p&gt;Integrate eye-catching images&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;Include a clear call-to-action (i.e. Download the Ultimate Checklist)&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;Include social sharing buttons for promotion&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
    &lt;p&gt;Keep it concise, clear and skimmable (bullet points are your best friend)&lt;/p&gt;
    &lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;Set-Up Your Lead Nurturing Workflow&lt;/h2&gt;
&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/set-up-workflow.jpg?ver=2016-07-22-140446-790&quot; alt=&quot;setup workflow&quot; style=&quot;width: 863px; height: 361px;&quot; /&gt;&lt;br /&gt;
Again, reference your sales cycle. Your emails should coincide as much as possible with the typical process and timeline that someone goes through. Typically, a lead nurturing campaign contains anywhere from 2-5 emails that are sent out automatically at different intervals.&lt;/p&gt;
&lt;p&gt;
If it typically takes someone a month to go through your sales cycle, you&amp;rsquo;ll want to set up your emails to go out at various point within that month span to nurture them.
&lt;/p&gt;
&lt;h2&gt;Test &amp;amp; Launch&lt;/h2&gt;
&lt;p&gt;&lt;img src=&quot;/Portals/0/Blog/test.jpg?ver=2016-07-22-142318-920&quot; alt=&quot;testing workflow&quot; style=&quot;width: 863px; height: 345px;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;Make sure to test you campaign to ensure that everything is working! You can even get your coworkers involved to make sure you don&amp;rsquo;t miss typos and ensure that your workflow and content make sense.
&lt;/p&gt;
&lt;h2&gt;Analyze &amp;amp; Adjust&lt;/h2&gt;
&lt;p&gt;Check in weekly, if not more, on your campaign to see how things are going. Are you reaching the goals that you set out? If not, it&amp;rsquo;s time to start making adjustments.&lt;/p&gt;
&lt;p&gt;Some of the most common things you can start looking at and edit are your subject lines, email content, email calls to action (i.e. download guide) and how often you&amp;rsquo;re sending emails. Make it a priority to continue to monitor and adjust over time to get the best results.&lt;/p&gt;</description> 
    <dc:creator>Web Ascender</dc:creator> 
    <pubDate>Thu, 21 Jul 2016 15:04:00 GMT</pubDate> 
    <guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:782</guid> 
    
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    <title>Which Marketing Automation Software is Right for Your Business?</title> 
    <link>http://www.webascender.com/Blog/ID/774/Which-Marketing-Automation-Software-is-Right-for-Your-Business</link> 
    <description>&lt;p&gt;&lt;br class=&quot;Apple-interchange-newline&quot; /&gt;
&lt;img src=&quot;http://www.webascender.com/Portals/0/which-marketing-automation-software-is-right-for-my-business.jpeg?ver=2016-06-08-165332-220&quot; alt=&quot;which marketing automation software is right for your business&quot; style=&quot;height: 200px; width: 300px; float: right; margin-top: 0px; margin-right: 10px; margin-left: 10px;&quot; /&gt;As marketing becomes more digitized, marketing automation software has been becoming more of an essential piece to have for your business. But with so many options available, all with broad prices and features, it&amp;rsquo;s challenging to know where to begin when it comes to choosing one for your business. Check out the tips below to guide your decision as you evaluate which marketing automation software is best for your business.&lt;/p&gt;
&lt;h2&gt;Strategize How You&#39;ll Use Your Marketing Automation Software&lt;/h2&gt;
&lt;p&gt;With tons of marketing automation software options available, your business needs to&lt;a href=&quot;/Blog/ID/768/5-Steps-to-Get-Started-with-Marketing-Automation#.V21Hd5MrI3g&quot;&gt; prioritize what needs your company wants to focus on&lt;/a&gt; the most. &lt;/p&gt;
&lt;p&gt;Ask yourself: &lt;/p&gt;
&lt;ul&gt;
    &lt;p&gt;
    &lt;li&gt;What problems does my business have&amp;mdash;will X marketing automation software help me solve those problems?&lt;/li&gt;
    &lt;li&gt;What will the training schedule look like? &lt;/li&gt;
    &lt;li&gt;Who will be in charge of the day-to-day management of the software? &lt;/li&gt;
    &lt;li&gt;Who will be the main instructor of teaching how to use it? &lt;/li&gt;
    &lt;/p&gt;
&lt;/ul&gt;
&lt;p&gt;Much too often, businesses jump into buying (expensive) marketing automation software without a game plan of how to most effectively use its features. Once you decide on which areas of your business you want to grow the most, start evaluating specific types of marketing automation software. Typically, the software comes at monthly price (varying on which level of features it offers) and training and support comes at an additional price. So while the top-notch marketing automation software may seem like an amazing problem-solver, you could easily end up paying for software that&#39;s too complex to use without paying for training, or you pay for features that go unused. &lt;/p&gt;
&lt;h2&gt;Map Your Sales and Marketing Strategy&lt;/h2&gt;
&lt;p&gt;Once your team prioritizes what they want most out of your business&#39;s marketing automation software, loop in other departments to make sure everyone is on the same page on how the software will &lt;a href=&quot;http://www.webascender.com/Blog/ID/743/How-Inbound-Marketing-Can-Help-Fill-Your-Sales-Funnel#.V1iHMZMrKL8&quot;&gt;fill your sales funnel&lt;/a&gt;. Capturing leads is an essential part of the sales funnel, but how many of those &lt;a href=&quot;http://www.webascender.com/Blog/ID/739/How-to-Turn-Leads-into-Customers-Using-Marketing-Automation#.V1iHE5MrKL8&quot;&gt;leads turn into customers through the marketing automation software&lt;/a&gt;? The same could be said in the reverse direction. Once you narrow down your options of marketing automation software, map out how they&#39;ll assist you in filling your sales funnel for your specific business model.&lt;/p&gt;
&lt;h2&gt;Choosing the Right Marketing Automation Software for Your Business &lt;/h2&gt;
&lt;p&gt;Evaluate what marketing automation software options are available for your business&#39;s size, and if there are any speciality platforms specific for your industry or marketing automation needs. Below we&#39;ve listed the top-rated marketing automation software for different business sizes. &lt;/p&gt;
&lt;h3&gt;Small Business: Infusionsoft &lt;/h3&gt;
&lt;p&gt;Infusionsoft is a marketing automation software exclusively focused on serving the small business market. Features of Infusionsoft include lead generation tools, marketing automation, email and social media tools&amp;mdash;all to help you convert leads to customers. Infusionsoft helps you identify your hottest leads in order for you to close the best leads first. Infusionsoft pricing ranges from $199 per month for the Essentials package&amp;mdash;CRM and marketing automation&amp;mdash;and the Team package is $600 per month and includes CRM, marketing automation, sales automation, and e-commerce features.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;h3&gt;&lt;/h3&gt;
&lt;h3&gt;Mid-Size Business: Hubspot&lt;/h3&gt;
&lt;p&gt;Hubspot is wildly popular, and for good reasons. Users love it for its simplicity when building forms and landing pages, its ease-of-use, and the time-saving tools for all things inbound marketing. With Hubspot, users can spend more time with strategic planning, rather than constantly tending to tedious and time-consuming tasks. Pricing is more spread out for Hubspot&amp;mdash;there are only three levels, priced at $200, $800, and $2,400 per month, plus onboarding costs.&lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&amp;nbsp;&lt;/p&gt;
&lt;h3&gt;Large Business: Marketo&lt;/h3&gt;
&lt;p&gt;Marketo is used by large corporations such as Charles Schwab, MyFitnessPal, Intel, and many other nationally-recognized brands. It offers awesome customization when it comes to workflows, creating emails and landing pages, and integrating with other systems. Marketo is a good fit for businesses wanting to increase their automation and have a large database to manage. Pricing for Marketo is steep though&amp;mdash;its base price starts at $895 per month. Marketo bundles are divided up into five categories&amp;mdash;email marketing, lead management, consumer marketing, customer base marketing, and mobile marketing, so you can choose the bundle(s) that are most needed for your business, or select a pre-packaged bundle&lt;/p&gt;
&lt;p style=&quot;text-align: center;&quot;&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;While the three recommendations above focus on the size of the business, research if there&#39;s marketing automation available for your specific industry. Don&#39;t be hasty in making a decision&amp;mdash;choosing marketing automation software that&#39;s right for your business, fitting its needs, budget, and goals will save you time, money, and headache down the road. &lt;/p&gt;</description> 
    <dc:creator>Elizabeth Brogan</dc:creator> 
    <pubDate>Thu, 14 Jul 2016 10:24:00 GMT</pubDate> 
    <guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:774</guid> 
    
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    <comments>http://www.webascender.com/Blog/ID/781/Debug-Websites-Within-Your-Android-Emulator-Using-Chrome-DevTools#Comments</comments> 
    <slash:comments>0</slash:comments> 
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    <title>Debug Websites Within Your Android Emulator Using Chrome DevTools</title> 
    <link>http://www.webascender.com/Blog/ID/781/Debug-Websites-Within-Your-Android-Emulator-Using-Chrome-DevTools</link> 
    <description>&lt;p dir=&quot;ltr&quot;&gt;&lt;span&gt;&lt;img alt=&quot;Android DevTools&quot; style=&quot;max-width: 100%;&quot; src=&quot;/Portals/0/Blog/Debug-Websites-Within-Your-Android-Emulator-Using-Chrome-DevTools/android-devtools.jpg?ver=2016-07-05-165645-187&quot; /&gt;&lt;br /&gt;
&lt;/span&gt;&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;span&gt;I love Chrome&#39;s DevTools package. It provides me with the necessary tools to test and fix bugs within my websites and web applications. I don&amp;rsquo;t own an Android device but in some cases I find bugs directly connected to it&amp;rsquo;s browser through the use of an emulator. Wouldn&amp;rsquo;t it be great to use the same DevTools in this emulated environment? &lt;/span&gt;&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;span&gt;Today, I&amp;rsquo;m going to show you how you can easily connect your Chrome DevTools directly to an emulated Android environment and debug live content. This method will work for the browser as well as any other WebView application. Let&amp;rsquo;s get started.&lt;em&gt; *Note this method will work for Android 4.4 or higher.&lt;/em&gt;&lt;/span&gt;&lt;/p&gt;
&lt;h2 dir=&quot;ltr&quot;&gt;&lt;span&gt;Setup your Android Device&lt;/span&gt;&lt;/h2&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;span&gt;I&amp;rsquo;ve already outlined the steps for creating an emulated environment with &lt;a href=&quot;http://www.webascender.com/Blog/ID/607/Setup-Android-Lollipop-Emulator-on-OS-X&quot;&gt;my post on Android emulation&amp;nbsp;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
&lt;h2 dir=&quot;ltr&quot;&gt;&lt;span&gt;Setup Chrome&lt;/span&gt;&lt;/h2&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;span&gt;Visit &lt;strong&gt;chrome://inspect &lt;/strong&gt;in your Chrome web browser.&lt;/span&gt;&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;img alt=&quot;Chrome inspect&quot; style=&quot;max-width: 100%;&quot; src=&quot;/Portals/0/Blog/Debug-Websites-Within-Your-Android-Emulator-Using-Chrome-DevTools/webview-inspect.png?ver=2016-07-05-170019-767&quot; /&gt;&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;span&gt;You should see your emulated environment listed under devices. You&amp;rsquo;ll be presented with some information regarding the current WebView that your are accessing.&lt;/span&gt;&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;span&gt;Click &lt;span style=&quot;font-weight: bold;&quot;&gt;inspect&lt;/span&gt;.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;span&gt;&lt;img alt=&quot;DevTools&quot; style=&quot;max-width: 100%;&quot; src=&quot;/Portals/0/Blog/Debug-Websites-Within-Your-Android-Emulator-Using-Chrome-DevTools/chrome-devtools.png?ver=2016-07-05-170218-123&quot; /&gt;&lt;br /&gt;
&lt;/span&gt;&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;span&gt;That&amp;rsquo;s it! You&amp;rsquo;ll now be presented with the same DevTools window which is tied to your emulated device. Simple, right? You now have full access to your site and can make your adjustments as needed.&lt;/span&gt;&lt;/p&gt;
&lt;p dir=&quot;ltr&quot;&gt;&lt;span&gt;&lt;img alt=&quot;Android emulation&quot; style=&quot;max-width: 100%;&quot; src=&quot;/Portals/0/Blog/Debug-Websites-Within-Your-Android-Emulator-Using-Chrome-DevTools/android-testing.png?ver=2016-07-06-085907-273&quot; /&gt;&lt;br /&gt;
&lt;/span&gt;&lt;/p&gt;</description> 
    <dc:creator>Kyle Schebor</dc:creator> 
    <pubDate>Tue, 12 Jul 2016 11:21:00 GMT</pubDate> 
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