Web Chameleon

Daily, Weekly, Monthly… How often is too often?

I often get asked how often to send a newsletter. The short answer is… it depends. Sending more often means your subscribers get more regular reminders of your existence. You have greater opportunity for them to get to know, like and trust you. There are more frequent opportunities to inform, educate and sell to your… [Continue Reading]

Manage your Online Property – aka Your Website

Your website is valuable property. And you should always know what is happening with your property. If you owned an investment property you’d be able to choose between managing it yourself or having an expert property manager to do it for you. It’s the same with your website. You can manage it yourself or you… [Continue Reading]

Facebook Changes

The people behind Facebook have been very busy. They continue to release new changes and I’ve noted a few of interest below. Messages to your Fans As of September 30th you’ll no longer be able to send an update to fans using Facebook Messages. This is because updates that go to Facebook Messages may end… [Continue Reading]

Give a Little of YOU

All my email newsletter subscriptions go into a folder on my computer automatically. I do this to save myself from distraction, and I look through this folder every couple of days. I scan, I delete and I read that which pops out at me! I am looking for emails that are interesting, relevant OR that… [Continue Reading]

Facebook Tagging 101

If you’re using Facebook and don’t yet use the tagging functionality then it’s time to step up your Facebook usage. I love the tagging feature! If you want to mention your business in a post that you put on your personal profile, you can tag your Facebook business page. This then makes it super easy… [Continue Reading]

Write for humans… not just SEO

I’m finding that more and more people are becoming obsessed with Search Engine Optimisation. Now don’t get me wrong, Search Engine Optimisation is important… very important. But the truth is it can happen quite organically and easily if you know the SEO basics and you create good relevant content. It’s time to get the focus… [Continue Reading]

Sharing made Easy

So you want to share a link on social media, but you’re not sure the best way to do it? Or when you’ve shared a link it’s so long that it makes your status update look ugly (and uses up precious space). There is an easier way. I recommend you shorten the link so it… [Continue Reading]

Website Health Check

When was the last time you conducted a health check on your website? Grab a coffee, open your website and start reading. Go page by page and read what your website has to say. Most business owners have neglected pages on their website for weeks, months or even years. You may find broken links, out… [Continue Reading]

What’s a good email open rate?

In Australia the average open rate for email marketing, across all industries is consistently around 22%. Averages in the US and other countries are likely to be similar. Seems low, but compared to other marketing mediums it’s a good result. Personally I like to have clients aim for an open rate of 28-35% which is possible with… [Continue Reading]

Need to generate some new leads?

Did you know that a client that buys from you 3 times or more, is 10 times more likely to refer you on to others? The number one person who will refer your business is a happy customer. And that’s why it’s important to take care of existing clients. Keep them happy so they continue… [Continue Reading]