Web Chameleon Online Marketing

Would you Buy an Email List?

Whilst I've always had a strong opinion on this topic of buying email lists, it's been forced to come to the forefront in the past few weeks as I witness talk in the market about this topic. Many of my clients and pretty much all online marketers that understand the incredible ...

Create YOUR Marketing Calendar!

Have you ever felt overwhelmed with your marketing options? Have you struggled to know what to market and when? Felt overwhelmed by the possibilities but in complete inaction because of the fear of getting it wrong? Then creation of your own unique marketing calendar could be just the answer. Your marketing calendar ...

Online Marketing Review Time

As we start a new financial year it's time to take a fresh look at how you are marketing your business. This includes a fresh look at your website, branding and online marketing. Here are some ideas on what to ask yourself and what needs review: When was the last time you updated ...

Five lessons in Business Growth

As mentioned in my last article 'To Grow or not to Grow?', over the past 5 years I have loved what I do and I continue to love what I do. It does not feel like work to me because I have amazing clients, I work with fabulous people and ...

To Grow or not to Grow?

I’ve been involved in many conversations over the past few months about growing my business. I’ve come to realise that the decisions I face are similar for most small business, so I thought I’d share my thoughts with you today. Web Chameleon has been in operation for almost 5 years now. ...

The Social Media Numbers Game

I've been watching with interest the fast uptake of 'Social Media Marketing' by business lately. It seems that every second business website includes an array of funky social media buttons and icons. Yes, even mine! We can now follow, fan, like and connect with all these businesses. My questions is why ...

Email Marketing Success Secrets

In this article I outline some tips (aka secrets!) for ensuring your email marketing is highly effective in 2010... Email Marketing remains as a highly effective marketing strategy in 2010. In saying that, if you’ve been doing it for awhile you may need to rethink your strategy to ensure you are addressing ...

Measure your website marketing!

I’m often surprised that the majority of business owners and managers don’t measure their online marketing activities and website statistics. Many do not even measure how many visitors they are getting to their website each month! How about you? Do you know how many visitors you get to your website? Do ...

Business Blogging

I’ve been a fan of Blogging for a few years now and I continue to think it’s a great marketing tool for business. Of course not all blogs are for business, but for the purpose of this article I am talking business blogs! Most people I talk to these days ...

Three tips for Email Marketing Success

If you publish (or are thinking about publishing) a regular email newsletter then it's more than likely important to you that you are able to maximise it's effectiveness and return on investment (ROI). I'm sure you would like to be consistently receiving positive feedback, enquiries and conversions from your email newsletter. And all of those results ...