Web Channel

Navigating the Seas of SEO

Mon, 06 Oct 2008 15:58:00 EDT

The Internet has long been described as the online superhighway. As a practical matter, it’s more like an ocean with a million uncategorizable destinations–a great gray sea in which everything merges with everything else. There is no center, no outer edge, no circumference to measure

A ‘Target’ for Social Media Marketing Backlash

Mon, 06 Oct 2008 15:56:00 EDT

In September 2007, it looked like Target had cracked the social media marketing code and was well on its way to a successful holiday shopping season

Dial Up a Mobile Commerce Strategy

Mon, 06 Oct 2008 15:44:00 EDT

Mobile commerce is more than just a shrunken version of a traditional Website. I.merchant’s Tim Parry sat down with Andy Nulman, the president of mobile media company Airborne Mobile

Online Selling: Some words about content

Mon, 01 Sep 2008 12:00:00 EDT

There are more opinions on what the role of Web content is in selling online than there are on the upcoming election. Some people think it's the most important thing since the discovery of the atom. Others think it's as critical as your appendix. Here's the thing: People see products on the Web in pictures (graphics and visuals). Search engines see stuff in words for the most part, they can only read

Live From Etail: Let Customers Have their Say

Wed, 06 Aug 2008 12:58:00 EDT

Washington--If you want to keep the faith of your customers, let them talk about you. On your Website. That was the message Drew Wofford III, product manager – Webesphere Commerce for IBM Software Group, had for eTail 2008 attendees Aug. 5