web cubed - the next web

what the f**k is social media NOW? – three years later

wolfgang — Sun, 18 Jul 2010 11:32:41 +0000

“What the F**k is Social Media from Marta [Kagan] is like Annual Balance sheet of Social media which gives year end update of Social Media. Thanks for sharing this from last three years.” (Anup Tiwari). couldn’t have expressed that better. have fun sliding through! What the F**k is Social Media NOW? View more presentations from [...]

travel goes mobile: what smartphone owners find useful

wolfgang — Thu, 01 Apr 2010 16:13:04 +0000

compete published some statistics from one of their recent smartphone intelligence surveys when they asked, what travel apps/actions mobile users will actually use on their next leisure trip. the top answers where finding informations about the destination (34 percent), checking the status of the reservation (29 percent) and research lodging options (25 percent). as only [...]

hubspot: catch the crowd by putting google into the title

wolfgang — Fri, 12 Mar 2010 13:27:14 +0000

the folks over at hubspot did a short & fast study to see, if the usage of brand-names in the title of a blogpost does has any impact on the pageviews, inbound links and comments. surprise surprise, the amazing result is: yes! the articles that had a major brand name in the title generated 60 [...]

Come to Berlin! QRWEB2010 International Conference on Qualitative Research in Web 2.0

wolfgang — Fri, 12 Mar 2010 10:02:45 +0000

in about 2 week’s time, the International Conference on Qualitative Research in Web 2.0 will be held in berlin, germany. here’s what the conference is all about: The qualitative research landscape has evolved dramatically since the inception of Web 2.0/3.0. Researchers can now perform qualitative research using online communities, focus groups, blogs, ethnographies as well [...]

brandsavant blog: next generation of market research

wolfgang — Sat, 27 Feb 2010 11:44:41 +0000

today i’ve read a good article over at the brand savant blog by tom webster, where he states, what the real great thing about market research in times of social media is all about. …. , this represents the real next generation of market research for brands–reengagement after the question, turning market research into relationships, and [...]

getting “nexted” – random videochats with chatroulette

wolfgang — Thu, 25 Feb 2010 07:09:14 +0000

there is some new videochat sensation at the horizon: chatroulette. this service randomly connects you via webcam to a stranger anywhere on the world. casey neistat produced a really nice video about the service, in which he did some research on some really burning questions: 1. the demographic-stuff: 71% boys, 15% girls, 14% perverts – [...]

facebook dominates the webs social sharing hub

wolfgang — Wed, 24 Feb 2010 12:28:05 +0000

when it comes to referral traffic from social networks we have to keep services like AddThis, AddToAny or ShareThis in mind. these services provide some easy-to-use widgets for websites to share and spread the content on the internet. according to a recent emarketer blogpost, facebook dominates the sharing-targets nowadays. these numbers originally come from a social optimizations platform [...]

twitter users do not follow the pareto principle!

wolfgang — Tue, 23 Feb 2010 16:07:00 +0000

a recent research from nielsen wire revealed, that when grouping twitters u.k. audience by the time they spent on the platform, it shows that only 7 percent of the users account for 80 percent of the total time spent on the platform. the commonly known pareto principle would suggest, that 20 percent of the users [...]

10% of our time on the net we spend on facebook

wolfgang — Fri, 15 Jan 2010 10:02:44 +0000

the nielsen company has published new numbers regarding the top 10 web brands for december 2009. it is interesting to see, that twitter, which is in fact the number one top brand of november ’09 of infegy’s social radar, does not even appear in nielsen’s report. the reason for this is probably, that social radar measures online [...]

tourism 2010: three web trends for destination management organizations

wolfgang — Thu, 14 Jan 2010 12:27:54 +0000

speaking in terms of the web, 2010 will definitely become another interesting year for the travel and tourism industry. like almost no other industry, tourism services are characterized by its intangible nature: they are both physically and mentally difficult to grasp for the customer. they are immaterial value propositions by the tourism supplier to the customer, require [...]