Web Design and SEO Articles

6 Easy Steps to Promote Your Site Through Text Link Ads

2011-10-18T22:33:00.001-07:00

If properly done, Text link ads gives a great value for money invested. They not only boost the page ranking, but also attracts quality traffics to your pages. They are here to revolutionized the whole Link building services. Most people hesitate to used Text link ads because of their confusing and tedious process, coupled with complex technical jargons. Listed are 6 simple but essential steps that every person must read before indulging into these art of link building.

1. Link ads to website which are for common people, not for professionals. Confusing site usability refrains users from clicking to your ads and Professionals rarely find time from the main content. Simply go for sites which has higher ranking. PR3 is consider good and PR5 Excellent.

2. The keyword phrase has to be catchy and provoking. Don't go hunting for unnecessary heavy traffic, target the customer who are in the " buy mode".Make sure your text link ads ends on a single page or two. Linking to multiple pages not only dilutes the search engines but also brings in unwanted and unnecessary sites for the users.

3. Link your site only to other related sites. Users will be reluctant to check the ads which are not their present area of interest. If you wanted to promote your website on Industrial Machines, try on others sites that deals with Construction, Road building or Industries equipments. Social sites are a boon, if you make it easy for your visitors to social bookmark your website.

4. Most people forgot that they can link the ads not only to their home page, but also to the sub pages. This deep linking process is sure to woo users who search different versions of the keyword.

5. Link can also be added inside the body of a high quality article on topic related to your site. You can either pay the host site who publish your post, or sometimes they will post it free in exchange of the article itself. This process is call Guest Posting. Work on building an article that will sooner or later become an authority document.

6. And lastly, Remember, The only 3 secrets to effective link building service is right information, right websites and a quality webpage. Don't expect the result immediately. Use it as a long term strategy and it will surely build up over time. Just wait and watch your site climbs up in Google search algorithms.

Google Offers Tests More Targeted Daily Deals

2011-10-13T23:36:00.001-07:00

An all-too-familiar email inbox scenario: the plumber, the school teacher, the accountant, the lawyer, the retail clerk, and the retiree get the same bikini wax discount offer from their daily deals provider. Unless this is the foundation for a new satirical gender-bending song from The Kinks, there's a lot inherently wrong with that approach. And Google's taking measures to fix it.

The Mountain View, CA-based company last week began testing a segmentation feature that allows people signing up for Offers to obtain more personalized deals. People signing up for offers can use a check box to select subcategories within five main categories:

Things to do
Places to go
Shopping
Health & beauty
Services

For instance, for things to do, a consumer can select a sporting events subcategory while opting out of arts offers, or vice-versa.

Then, Google asks the consumer, "Where do you hang out?" The viewer can then place a work, home, and hangout icon on a Google Map to record what neighborhoods they frequent. The feature is designed to help the search giant geo-target its offers.

In a third and final step, the consumers can look at sample emails – based on their expressed interests and shared locations – to see if they find those types of offers compelling. If not, the users can backtrack to revise their preference settings. At any rate, once finished, the consumers can save their deals wish list.

"[We've] launched a personalization feature for Google Offers beta last week," said a Google spokesperson. "This feature is the first step in our effort to deliver more relevant and personalized deals to consumers, while also connecting merchants with shoppers that are the most interested in their products or services."

While establishing preference centers is fairly old hat in the email marketing world, the daily deals players like Google Offers, Groupon, and LivingSocial are just beginning to focus on interest-level email targeting. Consumers being inundated with often irrelevant deals will likely welcome the improvements.

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Search Engine Optimization Ranking: Guidelines for Reaching Page One

2011-08-12T02:31:00.000-07:00

The goal of any website is to achieve a top-ten or front page ranking, however, for many it hardly seems worth the effort to push their web pages to the top because the apparent odds of achieving such a search engine optimization ranking are something like those of the lotto. Well, that's not the case at all. In fact, when you have a good strategy and you execute that strategy well, a front page position is quite attainable. There are three major things you must do to achieve and keep a top ten ranking: Keyword Strategy, Page Content and Backlinking Strategy.

Keyword Strategy

An effective keyword strategy is built on a solid, three-point foundation. It is, perhaps, the most important thing you do when optimizing your site.

Keyword Research: Research begins by making a list of potential keywords. This step is the brainstorming piece of your keyword strategy. The list is broad and inclusive. Write down everything you can think of. Look at your competitors' choices of keywords as a guide. See how books are organized into content chapters about your topic. You now have a list to work with, to dig down and find the most effective words to use to get a strong rank.

Keyword Efficiency Index (KEI): The KEI is a measure of popularity over competition. The higher the number the more likely it is to place your pages on the front page of a keyword search. The formula considers popularity in terms of the number of global searches per month (p) and the competition or number of sites that use that keyword in their Meta-keyword tag (c). The formula for calculating the KEI is KEI=p2/c.

Keyword Selection: Once the KEI is calculated, create a spreadsheet. Make sure you include at least these three categories:

1. The keyword or phrase itself

2. The content category you place the keyword in

3. The KEI score

Sort your keywords by category and then by KEI score in descending order. Choose the keywords for your site's pages that rank number one in each category. You now have a set of keywords that you can work with that will rank high if you are willing to do the work to get them there.

Page Content Strategy

In its latest revision of its algorithm, Google clarified its position on content. The Google spider now recognizes unique, quality content on web pages that appear within your site's URL. Providing content is king. While Google refuses to tell us exactly what they mean by quality content, the rules appear to be quite straightforward. Good writing, attention paid to spelling and grammar, and a positive response to this question, "If you were searching on Google for the targeted keyword, would you click on your link?" If you cannot honestly and objectively answer yes, then you need to work on the content of that page until you can.

Backlinking Strategy

Backlinking, or having links pointing to your web pages from external, unconnected websites is important. Backlinking is more of an art than anything else. There are many ways to create backlinks to your site. I discuss two that I use effectively, however, there are many more. A warning is in order here. Backlinking provides the greatest danger for Google to uncover Black Hat (underhanded) techniques which will get your site banned from Google's index, a fatal blow for sure. Keep your efforts within the rules and your pages will climb to the top in no time at all.

Article Marketing: Writing articles that relate to your on-page content and then creating links back to the page you wish to rank is a powerful way to create backlinks to your content pages. It has another advantage, that of the possibility of viral exposure as people re-publish your content article along with your backlinking information thereby creating additional backlinks. Make sure your content is unique and meets the same standards you aim for on your web pages. Writing an article of from 430 to 750 words is ideal.

Blog and Forum Comments: Commenting on blogs and forums is another powerful way to create links back to site pages. It takes some time to do this but it is definitely worth the effort. Comments must be on point, useful to the blog or forum, well-written and brief. Two to three comments a week makes for an ideal, natural distribution.

Search engine optimization ranking strategies require a good deal of effort but it is effort that translates into conversions and sales over time.

Article Source: http://EzineArticles.com/6483012

Ten Free Tools For Search Engine Optimization

2011-08-11T03:49:00.000-07:00

There are many forms of Internet Marketing and some, like P.P.C., you have no choice but to pay for. With S.E.O. though you can find all sorts of resources and tools that will help you achieve S.E.O. basics without hiring a professional and allowing you to perform most work In-House. These are by far not the only free tools on the Internet, but they are some of the most useful and productive. I hope this list will help you expand your Internet business and give you a better understanding about what exactly the S.E.O. wizards are doing behind the curtain.

1. adCenter Tools - adCenter itself is a useful tool even when not using it for P.P.C. The Keyword Research Tool can generate lists of keywords useful for Meta-Tagging, etc. Though it costs to advertise with this tool it doesn't cost anything to make an account and have access to its features. adCenter.Microsoft.com/

2. AdWords Tools - Once again P.P.C. tools can be useful to the S.E.O. of your website. Its Keyword Research Tool is also useful because this tells you the difference between Yahoo/Bing and Google's search volume when comparing the results from adCenter.
AdWords.Google.com/

3. Webstarts - This is the ultimate website design platform, it allows for most anything to interface with it and has full encoding and platform encoding capabilities. The free version allows you access to most of its features so if you design a great site you can make use of it and then improve on it when you can afford full version.
webstarts.com/

4. GoArticles - One of the key parts of doing S.E.O. is article writing, companies will make this seem a huge task. Well I am writing an article right now, will take me a few hours of research and an hour of typing but will cost me no advertising dollars. The way this helps your sites S.E.O. is by building links in your signature, every article you write sign it with your website URL. Go Articles is the best to use because it has no long review process, Ezines can take more than a week to approve your article and Go Articles will do it within 24 hrs.
GoArticles.com/

5. Manta - Listings sites such as Manta.com are useful to increase the web presence of your site, as well as being a unique webpage that directs traffic to your website. These listings sites have powerful presences already and make it so you can glean a bit of their search power. Once you have made a manta listing look for other sites such as yp.com, bizwhy.com and local.com
manta.com/

6. Tumblr - A blog is another key tool for helping your search engine ranking. Every time you write a blog post you can sign it and add your website to that signature. Also if you blog about relevant subjects the people blogging will be interested in your services. Tumblr is one of the most widely recognized blog sites and has many neat features for use in the creation of a professional business blog.
tumblr.com/

7. SEO Quake - A really great tool that allows you to analyze any website by integrating itself to Mozilla Firefox. It allows you to analyze many different aspects of a site such as, Inbound Links, Page Rank, Search Engine rankings and Keyword Density. It can also interface with the search engines and show you site info that way, so you can search keywords and get site info at same time. The main use of this tool is to see how effective your SEO has been.
seoquake.com/

8. Spyfu - You can use this tool to spy on other campaigns and get an idea of what keywords they are using as well as an average of their daily spend on Search Engines. It can be incredibly useful to get he jist of what your competition is doing. Extensive research with this tool can help you to build a stronger Keyword list and discern why certain search trends are happening.
spyfu.com/

9. Stat Counter - is an invisible web tracker, a highly configurable hit counter and real-time detailed web stats. Insert a simple piece of their code on your web page or blog and you will be able to analyze and monitor all the visitors to your website in real-time!
statcounter.com/

10. Rank Pulse - Allows you to follow your standing under a certain search term over a period of time. Can check up to 1,000 Keywords at once.
rankpulse.com/

Many S.E.O. companies will charge you an arm and a leg for these free services, there is no reason to pay for it unless you just want to have another right off for end of the year. With these simple steps you can save tens of thousands of dollars and raise your site 10's of millions of ranks. It will take somewhere between 1 and 3 months before you see any results from them but then you will being to compete with even the best SEO'd websites. Hope this was helpful, next I will make a list of 101 sites to help build links.

Article Source: http://EzineArticles.com/6468653

5 SEO Tips For Search Marketing Agencies in 2011

2011-08-10T03:56:00.000-07:00

Search Engine Optimization has evolved over the years, with newer technologies as well as cleverer techniques taking over from the initial ages. The Web 2.0 era, the advent of social media, video streaming, live updates, Google Indexing and Search Listing changes - everything have had an impact on how search engine optimization is used by search marketing agencies to promote services or products on the web.

With an industry as dynamic and digitally aggressive as this, it is not surprising that even the year 2011 has thrown in many new changes and has updated the existing ones to newer levels for the digital design agencies to capitalize on.

Here are 5 SEO tips for the new search marketing agency in town, with a keen eye on the updates that the industry has witnessed till date!

1. On-Page SEO - The On-Page SEO factor has only grown in importance as time has passed. This importance was long due, and the fact that even minor changes that are SEO-oriented can help improve your rankings by the hundreds, needs to be brought under the spotlight to help you understand its vitality even in 2011. The sad part is that not many of the search marketing agencies realize its importance, and leave this side unattended while piling up links or social media marketing.

2. Content - Content, too, has grown in importance - both from the perspectives of the search engines as well as newer branding techniques. Fresh and frequently updated content on websites as well Blogs help the search engine indexes keep the ball rolling in the positive direction as far as SEO improvements are concerned. Moreover, good content (irrespective of whether it is in textual format or Flash) almost always converts more visitors to sales!

3. Beyond Conventional Rankings - Web 2.0 has completely changed how branding can be introduced to the niche consumer bases without having to keep generating links by thousands. Social media, online advertisements, paid marketing, viral videos and mailers etc can all add up to help you increase the SEO quotient in 2011! Remember the well-incepted viral video of babies playing football? Well, that's how you do it in 2011, digital design agencies!

4. Link Building - Link building has changed facets, and the priorities have changed in 2011 too! Now it is more important as to how many quality links you can get rather than the quantity of links. For instance, if you have one PR 8 in-bound link, you will have a higher PR than someone who has 1000 PR 0 links.

5. Mobile SEO - Last but not the least, you need to keep in mind that mobile platforms have evolved like a plague in recent years - and working on SEO for the same will help digital design agencies gain more results than they had deemed possible. Mobile devices will help spread word-of-mouth branding coverage for your services. In 2011, could a search marketing agency ask for more?!

If you too are a digital design agency, 2011 is a great year to pull up your socks and re-engage the SEO industry with a renewed weapon. Remember, not all search marketing agencies are #1 in this stream by choosing to stay the way they are!

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