Web Design Dublin

Search Engine Optimisation-What to Expect from Google in 2013

admin — Tue, 14 May 2013 06:19:46 +0000

This video, from Google’s Matt Cutts, is a very useful indication of what to expect from Google in the next few months in the area of search engine optimisation. Cutts refers to the next version of ‘Penguin’-Pengin 2.0- as being pretty significant. One thing seems constant though from the video: quality content will be rewarded, [...]

Why This Boring Little Law Related Website Attracted Over 300 Daily Visitors by the End of April, 2013(and 500 by end of May)

admin — Thu, 02 May 2013 12:52:00 +0000

On the 1st of April, 2013, as you will see from the screenshot below, this website focusing on a particular area of law in Ireland attracted 18 visitors. By the last day of April, this figure had shot up to 324 unique visitors on the 30th April, 2013.(see video below) On the 21st May, it [...]

Direct Mail-The Facts You Should Know if You Are a Small Business Owner

admin — Mon, 21 Jan 2013 20:28:38 +0000

Direct mail is a direct marketing format that is much underrated and overlooked by small business, especially in Ireland. Much of the hype and myth surrounding digital media marketing through blogging, social media, and email is driven by assertions and opinion masquerading as facts. Direct mail, as a consequence, is overlooked. This is a big [...]

What Small Business Owners Can Learn From Aristotle about the Power of Great Copywriting

admin — Thu, 03 Jan 2013 19:50:35 +0000

What is copywriting? Copywriting is simply the writing of materials designed to persuade and sell. Good copywriting is an essential part of good advertising, online or digital marketing, web design, text in sales brochures or company catalogues, and so forth. One of the earliest, and most successful, proponents of the art of persuasion was the [...]

Are You Making This Common Mistake That Traditional Marketers Make When They Advise About Digital Marketing?

admin — Fri, 28 Dec 2012 12:30:31 +0000

Marketing professionals from the offline or non digital world can be guilty of a common mistake when they go online. The mistake arises from a fundamental misunderstanding of how search engines and the internet actually works and how best to help their clients to market their business online. The mistake is to think of marketing [...]

The Failure of Social Media to Generate Sales Leads | Social Media Strategy for 2013

admin — Sun, 23 Dec 2012 09:35:33 +0000

Forrester, a leading US research firm, produced a report “Purchase Path of Online Buyers’ report” in 2012 showing a number of startling conclusions concerning the usefulness (or otherwise) of social media as a sales lead generator. Forrester tracked 77,000 purchases online and the report’s author, Sucharita Mulpru, found that “While the hype around social networks [...]

The Truth About Facebook Advertising for Small Businesses

admin — Fri, 21 Dec 2012 21:50:41 +0000

Facebook advertising is appallingly ineffective. And unlike many other sweeping assertions you will have come across trumpeting Facebook advertising, “engagement”, brand building, and other buzzwords which have nothing to do with selling your stuff, I will show you compelling evidence of it’s veracity. 1. for every 10,000 ads that Facebook delivers, they deliver 5 (yes, [...]

Bullying on Social Media Sites-How to Capture an Image of your Computer Screen to Gather the Evidence

admin — Wed, 31 Oct 2012 19:57:18 +0000

Bullying on social media sites is all too common nowadays. The most recent tragic case in Donegal at the weekend leading to the tragic suicide of a 13 year old girl shows the insidious and harmful nature of such bullying. Listening to Morning Ireland this morning on RTE Radio 1 I heard the advice being [...]

For Small Business Owners Who Are Thinking About Getting a Website for their Business

admin — Sun, 21 Oct 2012 08:03:34 +0000

If you are a small business owner and have been considering getting a website for your business you should take the 5 minutes it takes to read this page. Because it will be well worth your while. You may be a doctor, a hairdresser, a beauty salon owner, a car dismantler, a tyre replacement business, [...]

The Epic Failure of Social Media Marketing

admin — Sat, 20 Oct 2012 08:42:14 +0000

Social media marketing is hot right now. It has spawned a massive industry of self-proclaimed social media experts whose mission is to free you from the dark and dangerous concept that as a business owner selling stuff should not be your primary goal. No. You should be “having a conversation” and “creating engagement” with your [...]

Search Engine Optimisation and Content Marketing-Some Critical Ground Rules

admin — Mon, 24 Sep 2012 21:20:04 +0000

Search engine optimisation (seo) should be a key factor in your content marketing strategy. If you have never heard of content marketing or you are not using content marketing in your digital marketing strategy you are sadly missing out on a great opportunity to market your business in a cost effective way. You may be [...]

What Small Business Owners Can Learn from the “Innocence of Muslims” YouTube Video

admin — Sun, 16 Sep 2012 11:13:35 +0000

The violence that has erupted in the Middle East in the last week in response to a fourteen minute video uploaded to YouTube portraying the Prophet Mohammed as a womanizing charlatan has been stunning in it’s speed and virulence. More stunning again is the obvious lesson for small business owners when it comes to marketing [...]

Web Design Kildare | Kildare Website Design

admin — Sat, 08 Sep 2012 16:31:19 +0000

Web design in Kildare is well served by our team who have created many websites for businesses and individuals in Kildare. Whether you live in or do business in Kilcock, Maynooth, Celbridge, Leixlip, Naas, Clane, Newbridge or anywhere else in Kildare..we can help you. The most important thing to be concerned about if you need [...]

Starting a Business in Ireland-Digital Marketing to Start Your Own Business

admin — Sun, 02 Sep 2012 18:35:06 +0000

Starting a business in Ireland is a brave decision to take in the current fiscal and economic climate. However entrepreneurs are a resilient and driven bunch and once you decide to start your own business it is difficult to shake off the bug. Digital Marketing for Your New Business Not too long ago you would [...]

Content Marketing-The End of Advertising as We Know It?

admin — Sat, 01 Sep 2012 20:23:13 +0000

Content marketing has been with us for a very long time. From product brochures to in flight magazines to company newsletters-many businesses have been publishing content since the invention of the printing press. Content marketing is effective because it is “pull marketing” as opposed to in your face “push marketing”. The goal is to provide [...]

WordPress Training-Learn How to Use WordPress

admin — Tue, 28 Aug 2012 06:07:22 +0000

If you want to learn how to use WordPress our individualized WordPress training might be just what you need. We provide WordPress training on an individual, one on one basis which ensures that it is geared specifically towards your needs. We have provided WordPress training to many groups of students but there is always a [...]

“Headless Body Found in Topless Bar”-The Critical Importance of Copywriting in Marketing Your Business

admin — Sun, 26 Aug 2012 17:06:24 +0000

The tabloid newspapers fight for attention in an ultra-competitive market. The “Headless Body Found in Topless Bar” headline is one of the more lurid and attention grabbing newspaper headlines employed by a tabloid newspaper in New York. If you engage in content marketing (and you should) to promote your business you will probably find yourself [...]

Make Money Online Scam-Some Useful Resources

admin — Thu, 23 Aug 2012 06:11:30 +0000

Many people have contacted me to ask about making money online. The common and recurring questions include: is it possible to make money online how to go about making money online I would love to set up an online business or home business etc. The truth of the matter is that it possible but very [...]

Desperate Dan to Eat Cow Pie Online-Valuable Lesson for Small Business Owners

admin — Sat, 18 Aug 2012 10:46:10 +0000

Those readers of a certain vintage will be saddened to hear that the Dandy will be printed in December 2012 for the last time. The Dandy is going online and “exciting developments” are in the pipeline according to it’s publishers, DC Thomson. The stunning fact that stuck in my mind when I heard this news [...]

Find Us on Facebook-The Irony of Small Businesses Sending Traffic to Facebook

admin — Sun, 05 Aug 2012 10:09:40 +0000

Across the road from my office there is a sign on top of the barber’s shop. It is a biggish sign from a local painter/decorator who sought to capitalize on the traffic coming into town for the local canal festival. His sign had his contact details, no website address and a “Find Us on Facebook” [...]

How to Get High Google Page Rank Backlinks for Free

admin — Sat, 04 Aug 2012 07:05:25 +0000

I was stunned this week when an experiment I carried out confirmed a suspicion that I had in relation to an easy way to get high page rank backlinks easily and for free. On the 8th July, 2012 I created a lens at Squidoo called Seo Ireland | Search Engine Optimisation for Small Irish Business. [...]

Digital Marketing for Very Small Businesses with No Budget and No Technical Skills

admin — Tue, 31 Jul 2012 20:11:27 +0000

Digital marketing for small business can seem intimidating, complex, and expensive. It doesn’t have to be. Here is a simple but effective method of promoting your business on the internet without spending more than €20 (this is a conservative figure-you can actually do it at no cost but the €20 will allow you to buy [...]

Digital Marketing-14 Things Every Small Business Owner Needs to Know

admin — Sun, 29 Jul 2012 18:30:23 +0000

1. Digital marketing is the use of new media-such as the internet, video, mobile phones, laptops, iphones, android phones, iPads, rss feeds, social media sites, web 2.0 sites, blogs, podcasts, email etc.- to market your business. 2. The wide, and growing, range of these marketing options can be overwhelming and confusing for many small business [...]

How to Increase Website Traffic and Sales-Podcast Episode

admin — Sun, 29 Jul 2012 10:54:18 +0000

This podcast episode explains how to increase your website traffic. Hit the player below to listen now Subscribe to our podcast here and have all our show episodes delivered directly to your email or feed reader

The Most Effective Way to Grow Your Website Traffic and Client Base

admin — Sat, 28 Jul 2012 18:22:56 +0000

The easiest, most effective, and cost effective way to increase your website traffic is to publish content on your website-lots of it. You can describe what you do as writing blogs or publishing posts and/or pages. The purpose and effect is the same-more traffic. And the more you publish, the more traffic you will get. [...]

The Dangers of Outsourcing Your Seo-Is Your Website at Risk?

admin — Tue, 24 Jul 2012 19:09:22 +0000

Search engine optimisation is of critical importance in the ranking of your website for your target keywords or phrases. Many small business owners outsource off page seo work to external companies but you really do need to be careful about the work that is carried out on your behalf. Some of this type of seo [...]

Why Facebook Advertising is a Waste of Money for Most Small Business

admin — Sun, 22 Jul 2012 11:55:28 +0000

Picture this. You are a small business owner. You fix burst pipes or washing machines or repair mobile phones. You are advised by some social media “guru” that Facebook advertising is great. Facebook gives you all sorts of demographic data to allow you to target your advertising very tightly. But there is a problem-what demographic [...]

They Laughed When I Said I Was Going to Build a Website-But Stopped When They Saw the Traffic I Was Getting

admin — Thu, 19 Jul 2012 19:13:11 +0000

The title of this piece mimics one of the most famous advertisements in copywriting history written for the US Music School. It was written by a copywriting genius called John Caples and the title of the original ad went: “They Laughed When I Sat Down At the Piano-But When I Started to Play..” The title [...]

Selling is Not a Dirty Word | The Art of Marketing Anything

admin — Sun, 15 Jul 2012 19:16:44 +0000

“Selling” is not a dirty word. In Ireland we don’t like the “hard sell” and are understandably put off by it unlike in other parts of the world, most notably in the United States. However I was recently forced to consider the attitude of some Irish people to the notion of selling generally. However [...]

The Twitter Marketing Myth

admin — Sat, 14 Jul 2012 21:24:08 +0000

Social media experts tell us that we need to “engage” in social media. Deciding on a good Twitter marketing strategy for example is a necessity we are told. As pointed out recently in the big lie in social media marketing there is no one size fits all when it comes to social media. And for [...]