Web Design Dublin

The First Important Lesson I Learned from Retailing

admin — Thu, 31 May 2012 22:06:46 +0000

Twenty six years ago, at a tender age, I learned my first, real world lesson about the psychology of selling. I was working on the till in my first shop and learned a valuable and profitable lesson, one which nobody had touched upon in a Commerce degree in UCD. I noticed that when I was [...]

Mobile Marketing-Do You Really Need a Mobile Website?

admin — Fri, 25 May 2012 19:21:22 +0000

Take a look at the two images below-they are screenshots I took today with my iPhone of how a particular website will appear to a phone surfer. One of the images reflects how the site appears now; the other image shows how the site could look if optimized for mobile browsing. The difference is [...]

The Greatest Internet Marketing Lesson I’ve Learned

admin — Sat, 19 May 2012 06:57:42 +0000

I was watching the Six One news during the week and the top story was the commencement of the war crimes trial of Ratko Mladic who is accused of committing war crimes in the former Yugoslavia. The lead prosecutor at this international criminal tribunal for the former Yugoslavia has an unusual and recognisable (to me) [...]

Copywriting 101-Why “Mans Head Explodes in Barber’s Chair” Beats “Read My Latest Blog Post”

admin — Sun, 13 May 2012 10:53:57 +0000

80% of people who land on your website will glance at the titles of your content. Only 20% will then go ahead and actually read the full article or post. The benefit of good titles is that what you have to say gets read. Bad, uninteresting, boring titles will see your content being swamped [...]

Marketing Your Small Business on the Internet-Outsource It

admin — Sun, 13 May 2012 07:07:53 +0000

If you are one of the small business owners who “get it”-who understands the potential power of the internet to market your small business-but are unsure where to start Web Design Dublin have good news for you. Outsource it. Consider this: internet marketing and exploiting the power of the internet to promote your business [...]

The Power of Permission Marketing

admin — Sat, 12 May 2012 19:35:08 +0000

Permission marketing, a phrase coined by an internet marketing genius called Seth Godin (founder of Squidoo and former President of direct marketing at Yahoo), describes the solution to the problem of the growing ineffectiveness of traditional advertising. Interruption marketing Traditional marketing, which could also be called interruption marketing, relies on interrupting people in their [...]

How to Avoid Being Ripped Off When Getting a Website for Your Small Business

admin — Sat, 05 May 2012 21:10:21 +0000

When I was out this morning for my morning walk I noticed that a small tyre repair business which I pass on my route had a nice new web address emblazoned on the side of the owner’s van. I resolved to take a look at the site when I got home because I am a [...]

The Seven Principles of Persuasion that Should Be At Work on Your Website

admin — Sun, 29 Apr 2012 20:11:16 +0000

The psychology of persuasion has been exercised in all types of arenas from prisoner of war camps to quasi religious cults to the science of selling and the marketplace. Since time immemorial there have been a number of fundamentals of influence that have worked, and continue to work, to persuade others of our point of [...]

5 Reasons Why Many Small Business Websites Fail

admin — Sat, 28 Apr 2012 20:02:33 +0000

There are a multitude of reasons why many websites of small businesses are not working. Here are the top 5: Content There are two aspects to this cause of website failure-one is insufficient content or information on the site. You simply cannot rank well for search phrases or topics that do not appear in [...]

The Most Important Thing to Know about Internet marketing for Small Business Owners

admin — Sat, 21 Apr 2012 21:30:48 +0000

97% of consumers search online for local businesses (source: Google). This is a stunning statistic and demonstrates clearly how people nowadays look for information and seeks solutions to problems online. The days of the phone book and Yellow Pages or Golden Pages being the first port of call for consumers looking for contact details for [...]