To get the best overall, long-term search engine positions, three components must be present on a web page:

Text component

Link component

Popularity component

All of the major search engines (AltaVista, FAST Search, Google, Lycos, MSN Search and other Inktomi-based engines) use these components as a part of their search engine algorithms. Sites that have (a) all of the components on their web pages, and (b) have optimal levels of all the components perform well in the search engines overall.

Text component

Since the search engines build lists of words and phrases on URL’s, then it naturally follows that in order to do well on the search engines, you must place these words on your web pages in the strategic HTML tags.

The most important part of the text component of a search engine algorithm is keyword selection. In order for your target audience to find your site on the search engines, your pages must contain keyword phrases that match the phrases your target audience is typing into search queries.

Once you have determined the best keyword phrases to use on your web pages, you will need to place them within your HTML tags. Search engines do not place emphasis on the same HTML tags. For example, Inktomi reads Meta tags; Google ignores Meta tags. Thus, in order to do well on the entire search engines, it is best to place keywords in all of the HTML tags possible, without keyword stuffing. So no matter what the search engine algorithm is, you know that your keywords are contained in your documents

Link component

The strategy of placing keyword-rich text in your web pages is useless if the search engine spiders have no way of finding that text. The way your pages are linked to each other, and the way your web site is linked to other web sites, does impact your search engine positions.

Even though search engine spiders are powerful data-gathering programs, HTML coding or scripting can prevent a spider from effectively crawling your pages. Examples of site navigation schemes that can be problematic are:

1. Poor HTML coding on all navigation schemes: Browsers (Netscape and Explorer) can display web pages with sloppy HTML coding; search engine spiders are not as forgiving as browsers are.

2. JavaScript: All of the major search engines cannot follow links embedded inside of JavaScript, including but not limited to mouseovers, arrays, and drop-down menus. Note: Even though reputable designer resources claim search-engine friendly scripts exist, many of them are untested and unproven.

3. Dynamic or database-driven web pages: Pages that are generated via scripts, databases, and/or have a?, &, $, =, +, or % in the URL can present spider “traps.”

4. Flash: Currently, none of the search engines can follow the links embedded in Flash documents.

Therefore, to ensure that the spiders have the means to record the data on your web pages, we recommend having two forms of navigation on a web page: one that pleases your end users, and one that the search engine spiders can follow.

Popularity component

The popularity component of a search engine algorithm consists of multiple sub-components:

Link popularity
Click-through popularity
Web page popularity

Attaining an optimal popularity component is not simply obtaining as many links as possible to a web site. The quality of the sites linking to your site holds more “weight” than the quantity of sites linking to your site. Since Yahoo is the most frequently visited site on the web, a link from Yahoo to your web site carries far more “weight” than a link from a smaller, less visited site. Other outstanding sites that can help generate excellent popularity are LookSmart, the Open Directory, and About.com. Non-competitive, industry-specific sites (such as javascript.com) are also excellent link development resources.

Obtaining links from other sites is not enough to maintain optimal popularity. The major search engines and directories are measuring how often end users are clicking on the links to your site and how long they are staying on your site (i.e., reading your web pages). They are also measuring how often end users return to your site. All of these measurements constitute a site’s click-through popularity.

The search engines and directories measure both link popularity (quality and quantity of links) and click-through popularity to determine the overall popularity component of a web site.

Essentials of Search Engine Optimisation Campaign is a post from: Web Hosting News and Reviews and SEO Tutorials - Noiraqdraft.com

But why does it take so long for some energy technologies to get from the lab and industrial applications to the service of consumers? Take solar panels, for example.

A high-street electronics chain in London now sells educational solar-power kits for around the £20 mark. Serious, roof-dwelling solar panels that will power equipment in your home sell in DIY superstores at around £2,500. That’s a price-tag for the wealthy or very committed, but at least consumers can push their trolleys past the technology

SOLAR PANELS HAVE ONLY RECENTLY APPEARED on the shelves of retail outlets, so you’d forgive them for posing as new technology. But they’re not. While England was priming itself for what was to become its most famous World Cup, a contributor to the July 1966 edition of Wireless World faced a copy deadline for the magazine. His name was D. Bollen, and he provided a circuit for a solar-powered battery charger.

As he put it: ‘The ability of solar cells to convert sunlight directly into useful electrical energy has been well demonstrated in satellite applications. An advantage of the solar battery is that is allows true, unattended operation in locations remote from a power supply and…promises an outstanding degree of reliability.’ (Wireless World: 343)

Over four meticulously-illustrated pages, Bollen goes on to provide a blueprint for a circuit that will trickle-charge a battery from a solar cell. Bollen shows that you can run something that uses one milliamp of current for ‘2.74 hours’ in a 24 hour period. He leaves us guessing what application he had in mind for this tiny current, but the rig could also have powered the bulb of a toy torch for a few seconds a day.

Still, the circuit is there and the date is mid-1966. Don’t be distracted by Bollen’s talk of ‘satellite applications’. His circuit is a million miles from rocket-science – in fact it’s the simplest of the bunch in this edition of a magazine that was pitched at everyone between novice constructor and electronics professional.

Someone with barely any experience could have thrown a demonstration version of this circuit together in fifteen minutes flat. And all the parts were available from specialist suppliers in London and south-east England.

The listed supplier for ‘assorted selenium and silicon cells’ is International Rectifier. I contacted the company to find out how much a similar solar-cell cost at the time Bollen wrote his feature.

A single cell measuring about a centimetre by two centimetres cost four dollars, right up to 1966. In his feature, Bollen describes various combinations between one cell and four, so the most expensive part of his circuit cost between four and 16 dollars, or about $25-100 dollars in today’s money.
World’s first solar-powered car: 1912

But what came back from International Rectifier (IR) proved far more interesting than price information. It turns out that the company had demonstrated the world’s first solar-powered car – a 1912 model of the Baker Electric – as early as 1958. They achieved the stunt by making a high-output solar panel – less than two metres long and just over a metre wide – from a whole bank of little solar cells.

Commercial, industrial and military customers went on to buy solar panels from International Rectifier.

SO WHY HAS IT TAKEN ALMOST FIFTY YEARS for solar panels to reach our shops?

Southface, a non-profit, sustainable-living organisation based in the USA, point out that solar-cell technology has had been uselessly competing against the relative fall in price that occurred in the fossil-fuel market in the nineties.

But Southface believe that major orders of consumer solar cell units in countries such as Japan may finally signal the start of an era when solar cell production will benefit from economies of scale.

I hope so. In the meantime, it’s anyone’s guess how long will it take for the consumer-led technology revolution to swat our energy problems.
©Alistair Siddons, 2006

A Curious Tale About Solar Panels is a post from: Web Hosting News and Reviews and SEO Tutorials - Noiraqdraft.com

Attentive, attracting and compelling texts are indispensable elements of online advertisement; they should compel the readers to take some actions. However, they should attract the attention of not only readers but major search engines as well. Unless your site has high rankings among search engines, it is not used for full potential. In order to gain their attention your text should be Search Engines Optimized. Search Engines Optimization or SEO copywriting is a process by which the text on your web site is read both by your readers and major search engines such as Google, Yahoo and others.

Remember your readers find and discover your site by the search terms they put into search engines box that is why it is necessary to have keywords rich content on the web site. Besides, the content all other elements of your text (such as headlines and description can be optimized as well). Usually several hundreds with one or two words, as the search words, might be enough to get SEO optimized copy. This method allows maintaining high search engine rankings, whereas other methods are less predictable. There are several special search optimization techniques, which allow your site to communicate directly with your visitors. If these techniques are performed correctly your web site will get high rankings within the shortest period of time. However, in order most effective SEO process is performed in conjunction with marketing research in order to make sure that new search optimized texts target those individuals who are really interested in the products and services that you provide.

Essential features that make your advertisement successful is a post from: Web Hosting News and Reviews and SEO Tutorials - Noiraqdraft.com

No longer do people have the luxury of arriving at work, completing their assigned tasks, and going home, thinking, magically, that everything will continue to work out as before. We are experiencing a rapidly changing business climate, which demands shifts in attitudes and creative thinking in order to meet the challenges of the future.

How can your company accomplish this throughout your organization?

Beginning, as author Steven Covey, reminds us, “with the end in mind.” As an executive, you must ask yourself and your team what the “ideal” looks like in each key area. In sales, for example, what would be the ideal situation? How would it appear? What about manufacturing, administration, and distribution? If everything were operating perfectly, how would you describe it?

Bringing key management together for this type of strategic planing session will result in your having identified a crystal clear vision for the entire organization, with each and every segment of the business functioning at it’s optimal level.

This visioning exercise can then be adapted and used by each department to create a “mini” version for their own area of responsibility and, further, to the individual, enabling she or he to relate their job to the bigger picture as well as their personal goals.

Once you have a clear vision of what the ideal would be in each area of your organization, the next step is to identify several goals by which you can measure your progress. For the sake of this exercise, we’ll use a one year time frame, since this is a reasonable period to institute change, while allowing you to experience success early on.

Looking at each segment of your business, what would have to happen to accomplish your ideal vision? If, for example, in distribution, the ideal was to achieve 100% on time delivery and no more than a 72 hour turnaround, what are the measurable goals that would support it’s accomplishment?

When setting goals, it is important to use the S.M.A.R.T. method , whereby each goals is Specific, Measurable, Actionable, Realistic, and Timed. Specifically, what will you accomplish by when? Then, from your list of goals, you can develop 30–90 day milestones and further reduce those to identify the daily actions that must be taken in order to succeed.

For example, part of the vision for your sales department might be, “To be the best in our industry. To be the ‘gold standard’ by which our competition measures itself against.” This will likely translate to an increase in sales, improved customer retention, better referrals and so on.

From this, the sales woman in your New Jersey territory may, looking at her personal vision and goals, decide she wants to earn 50% more in commissions and calculates that this would require XX dollars in sales each quarter. From this, she has determined, based on past performance, how many sales per month she needs and, further, how many presentations she needs to make each week. This breaks down further into how many calls she needs to make each day in order to accomplish this, what additional systems she might implement to achieve better customer retention, and which networking functions would best support her vision.

With each and every individual, in each and every department, holding the same, clear vision and knowing their role in it’s accomplishment, you will experience a level of success beyond your wildest expectations.

A Crystal Clear Vision Ensures Success Throughout Your Organization is a post from: Web Hosting News and Reviews and SEO Tutorials - Noiraqdraft.com

Frames
Using frames in a website can simplify the web design work. Unfortunately, most search engine crawlers have trouble moving around a framed site and may fail in adding all your pages to the listing.

Sitemaps
Making a sitemap will make sure all the pages on your website are indexed by the search engines. If you own a dynamic website, you can use Google Sitemaps and XML to create a dynamic sitemap that will update along with the website itself.

Redirected Homepage
This is probably the most common mistake people make. All web server software has some way of telling which page is the default homepage for the site. If your homepage www.yourdomain.com redirects itself to www.yourdomain.com/anotherpage.html, then you need to change anotherpage.html to whatever file name your web server reads, most likely index.html or index.php. Why? Your domain name is what most people will link to from other websites. If your homepage isn’t exactly that domain name, you’re missing a lot of backward links that probably will boost your search engine rankings quite a bit.

Use META Tags for Duplicate Content
Many times search engines index same or similar products as duplicates, which results in the product page disappearing from the listing. To make your product unique from the other similar products out there, use the META tags to your advantage. Make sure you have a unique title, description, and keyword tag on every page of your site.

Enhance and Fix You Site for SEO is a post from: Web Hosting News and Reviews and SEO Tutorials - Noiraqdraft.com

Without a system in place to enforce brand identity guidelines, the effect of a company’s visual identity will be diluted. At the very least, a company should have a Corporate Identity Guide that contains the design and print specifications of everything from business stationery to vehicle livery. It doesn’t have to be a printed guide. Many companies make this information available to appropriate staff and suppliers via a secure section of the company website.

A Corporate Identity Guide is useless if its guidelines are not enforced. The simplest way to protect corporate identity is by using the technology that is available to us via web to print systems. Not the ‘design your own’ business card websites you will frequently find on the internet aimed at sole traders, but custom templates that are built on corporate print on-line e-procurement systems.

Artwork templates for web to print can be extremely complex. One of the simplest of all might appear to be a business card. But, there is difficulty in dealing with the large variations of telephone numbers, email addresses and URLs. Each one has to have the information carefully positioned in the correct place. The reality is that business cards can be the most complex template for a large organisation, but they also demonstrate the power of using on-line templates.

Now imagine that you have to give new business cards to about 5000 employees because of a re-brand. Not only that, but you have over 500 offices. With on-line ordering, you can make new cards available to order for all office employees and have them printed and dispatched in days. As all the artwork specifications are enforced automatically, the cards will all display the corporate identity accurately.

This demonstrates one of the real benefits of web to print. The most powerful arguments for ordering simple personalised products in this way were illustrated to me by rolling out volume print projects. In one case the Managing Director of a company in question, when overseeing a huge order for a re-brand, said to me, “Aha!, so that’s why we’re doing this”. Seeing is believing.

A Consistent Corporate Identity – Don’t Leave It To Chance is a post from: Web Hosting News and Reviews and SEO Tutorials - Noiraqdraft.com

Encourage Your Web as Eminent Ranker is a post from: Web Hosting News and Reviews and SEO Tutorials - Noiraqdraft.com

In order to have your page/site connected to the web, you will have first to name it. The page/site name is called domain name. There are free domains where you need not pay for hosting, but here you have very restricted services. Hence, it is good if you have a low cost domain hosting if you have a low budget, but paid is preferable to the free services. Domain names usually end with .com. However, there are other suffixes like .org, .edu, .info, .in, .net and so on, which are as popular. Some suffixes indicate the business they are in like .edu will definitely be educational; .au is from Australia, .ro from Romania, and so on. When you choose a domain name, you must keep in mind that it will represent you on the web. So, choose a simple and concise name, preferably one that reflects or is your brand name. Simplicity is as important as accuracy as people will need to remember it to get back to you. It should not be too difficult to remember.

Once you decide on the domain name, you will have to turn your attention to the other factors required for a good web hosting decision, i.e. capacity of storage for your domain, traffic transfer capacity, customer support services, and reliability of the servers.

For storage capacity, you will need a minimum of 500 MB, which will be up gradable by your web host when you feel you need it. This usually involves a hike in the web-hosting price as well. With regard to traffic transfer or bandwidth, most web hosts offer about 100 GB traffic transfer per month which is okay for a small to medium website. Please take care that this is included as without the traffic to your website, your site will be dead. Some web hosts who charge very less for hosting will have additional prices for traffic transfer. Be sure you know about it and agree to it. Once you are with a web host, changing is cumbersome.

The most critical factor is service support. In order to have a good traffic and build good rapport your website should be always functional. In case there are some problem in accessing, opening of pages, or downloading, the web host should be able to settle the problem as fast as possible as time will cost you money and business rapport. Ideally, they should provide you with round the clock, seven-days-a-week service for paid services.

Last but not the least; their server’s reliability is synonymous with the reliability of your site in the eyes of your customers. If your site throws up ‘server not available’ all the time, your customers will shift their business elsewhere. Hence, you have to ensure that your web hosting is done by reliable and up-to-date servers, which can and will provide round the clock service with adequate back up in case of any interruption. They have to assure you to deliver 99.5% uptime, and their backup plans.

A Comprehensive Mini-Guide To Web Hosting is a post from: Web Hosting News and Reviews and SEO Tutorials - Noiraqdraft.com

Emphasizing Your Keyword For SEO

Keywords are the key, pun intended, to search engine optimization. You must develop an understanding of what your prospects are looking for in your area of business. Keyword research is the method for doing this and a step that should be undertaken with great precision and effort.

Assuming you have nailed down your keywords, the question arises as to how to use them on the pages of your site. There are a lot of strategies that work and everyone swears by the one they use. That being said, making sure the primary keyword is emphasized on the page is one strategy that I certainly use frequently.

In my opinion, every page on your site should focus on one keyword phrase. Others prefer to go with a variety of keywords totaling no more than 13 to 15 total words. Each approach works, but you still have to determine the particular phrase you wish to emphasize. Once you have selected the phrase, it helps to draw the attention of the search engine to it by emphasizing it in some way. To do this, most people immediately think of enclosing it in bold html commands. This will work, but there is a better way.

Using heading commands such as H1, H2, H3 and so on are the best way to emphasize a keyword phrase. The commands tell the search engine robots that the enclosed text is the focus of the page. This can only help, but you have to be careful how to use them. Personally, I stick to using them for the title of the page, which corresponds to the keyword phrase I wish to focus on. Trying to use them in the middle of a paragraph of text is not advised as it looks horrific due.

One potential issue with these commands is there size. If you select a default H1, your text is going to be huge. You can counter this by redefining the size if you use cascading sheets. Regardless, make sure the primary keyword is emphasized on the page in one form or another.

Emphasizing Your Keyword For SEO is a post from: Web Hosting News and Reviews and SEO Tutorials - Noiraqdraft.com

One serious home based business opportunity category is the area of sales. Many mothers, students, and entrepreneurs sell different types of products through this serious home based business opportunity. Products offered range anywhere from makeup and skin care to vitamins to household cleaning supplies. Although this is an excellent way to make money as a serious home based business opportunity, working in sales requires patience, friendliness, and an overall knowledge of one’s product. If one can develop the right approach over time, selling various products often proves to be an excellent choice for a serious home based business opportunity.

Another avenue in the pursuit of a serious home based business opportunity is the area of a business franchise. A franchise situation is one in which you work with an already existing business model in order to expand that company as well as make money yourself through this type of serious home business opportunity. The advantages of this particular style of serious home business opportunity are that one does not have the fees and stresses associated with starting a new business from scratch. Franchised business models tend to be very orderly and work very easily, as they are designed specifically with the franchisee in mind. The down side of this type of serious home based business opportunity is that a franchise does not usually offer a lot of creative freedom within the structure. Whether or not this is viewed as a problem would depend on each individual entrepreneur and his or her personal goals in pursuit of a serious home based business opportunity. Some people appreciate the ease of having their business planned out for them, and others would prefer to start from the ground up with their own serious home based business opportunity.

A third type of serious home based business opportunity is a business that is conducted through the use of the internet and e-commerce. There are countless ways that the internet can be used to pull in a profit when a person is working on a serious home based business opportunity. Many products and services are made available online through the use of a website, which can often be a very profitable and serious home based business opportunity. Internet businesses are not difficult to set up, although they do require an adequate knowledge of basic technology and the workings of the world wide web. The biggest challenge of an internet business is keeping up with the growing and changing times, as well as finding a way to make your business stand out among other internet companies as a serious home based business opportunity that is pulling in satisfactory profits.

There is much information online that is designed to help a person begin his or her first serious home based business opportunity. The best way to take advantage of one’s serious home based business opportunity is to gather as much knowledge as possible. This, in turn, will cause the serious home based business opportunity to be the best it can possibly be. With a little effort, the sky is the limit!

A Closer Look At Different Home Based Business Opportunities is a post from: Web Hosting News and Reviews and SEO Tutorials - Noiraqdraft.com