But, let’s first talk about more fundamental things, such as: What is a good website in general?

How do we choose a theme?
Will the theme of my website attract many visitors(traffic)?
How do I give value to the visitor?
Am I passionate about the topic of my website?
Will Google accept or decline my website?
Do I put Adsense ads on it from the first day?

Maybe these questions are not written in the good order, but we have to take them in consideration before we go ahead and put some crappy website on the net, with nothing useful on it. We even ask ourselves, why we are not succeeding to make revenue from Adsense ads.

So, first of all we have to determine what theme we will choose for our website or blog. The next question pops up and says:

How do we choose a theme?

To make things easier for us we will choose a theme that we are interested in or even passionate about. That way we will not easily fall in a state of procrastination.

Will the theme of my website attract many visitors?

To be able to know that, we will do a search in the search-engines typing our theme within quotes. The number of competing websites will tell us that it will either be easy or difficult to rank for the main ‘keywords’ of our website. However choosing long-tail keywords(or multiple keyword phrases) will bring up less competing websites and make it easier to rank for those 2 or 3 word phrases.

How do we offer value to the visitor?

If we are passionate about a topic we will put more effort in the creation of our website and be able to offer much more value to the visitor. We will have more basic knowledge about the topic. This will make it easier for us to create content to publish on our website. Very often when your theme has something to do with your hobby or your job you will be able to write enough unique content with the knowledge you already have about the subject.

Will Google accept or decline my website ?

To know that we will have to find out what Google expects from an Adsense publisher. Google wants you to deliver a complete website that offers information that is relevant to what the searcher asks for in the search-box on the page of the search-engine.

Google gives more value to a website that offers unique and fresh content. Content that is not written by a software application, but that reads like a human has written it.

In addition the website will be well structured and display a menu with text-links to other pages in the website with related content and information about the webmaster, including contact information. Doing the above will help you to be accepted for the Google Adsense program easily.

Do I put Adsense ads on my website from the first day?

Actually it is not a good idea to start displaying Adsense ads right away. The most successful websites are those with a history of offering good solid information to the visitors. Having incoming links from high PR directories and important websites related to the theme of the websites. Having the ads on your website could form a barrier for webmasters of authority sites or directories to create links to your website, because they could have the impression that your only goal is to earn revenue from the ads instead of offering quality content to the visitor.

A good idea would be to start building your website as described above. Continue offering good information and building links with high PR and authority sites until your site has been indexed by Google and displays it on the first page for most of your keyword phrases.

After that you can start to monetize your website with the Google Adsense ads. At that time you will have the right visitors to your website that are interested in the theme of your website and also in the titles that the ads display. In addition you will have enough traffic to make a decent amount of money from the Adsense ads.

In conclusion it is important to maintain the hard work that is necessary to keep growing your website with unique content related to the theme of your website. The traffic will grow slowly but sure and as a result your Adsense revenue will grow too

Adsense: The Best Website For Adsense is a post from: Web Hosting News and Reviews and SEO Tutorials - Noiraqdraft.com

Sitemaps are also important from the point of view of search engines. If the search engine finds a sitemap it is much more likely that your page will be fully visited (spidered) and indexed; allowing web surfers to find your pages in their searches.

Creating a sitemap is now easier than it used to be as software and online sitemap generation has become more common. It is worthwhile though to know how the process works and so this article will describe how to build your own sitemap using Notepad, a webpage creator and a little patience.

1) Create the site’s listing on using Notepad.
It is not necesary to use Notepad, any wordprocessing software will work, but all Windows PCs have the program. Firstly, type in all pages and all links you have on the site. Create it as though you were listing the contents of a book. Make a draft version first and then go through the site again; in this way you are less likely to miss anything out.

2) Make a new web page for the sitemap.
You can insert the sitemap in your website on an existing page or create an entirely new page. Take the listing of pages and links that you made previously and copy/paste them into your website creator program and lay out the pages and links. If you made the site you are working on by yourself this part will be easy!

3) Insert a link to the sitemap.
You wont be able to aee the sitemap if you don’t have a link for it. Create a link on the front page of the site so that visitors can see it as soon as they land on your index/home page and be directed appropriately.

4) Check your the sitemap!
It is important to check that the map works. Test every link on the page, if you get any errors, fix it accurately (and immediately so you do not forget!). Run through every page to make sure that all are accounted for – no missing pages.

5) Upload the sitemap.
Place the sitemap and modified home/index page on your webhost and double check it. It should work as smoothly as it did the final dry run. Errors should be absent at this stage since you already checked it locally (but do check!).

The steps provided above are the manual way to create a sitemap. If you search on the web, you will find online programs that can do all this work for you. All you need do is type in the URL of your website and the sitemap will be created with the click of a button.

The problem with on-line sitemap makers is that the results are generic. All who create their sitemap that way will have a result that that is very similar, unless you customise the appearance yourself. Worse still is the possibility that something else will be inserted in there too; advertising, or links back to the software maker’s site. Then again though, the process is less hard work and much simpler.

If you want a more personal result and appearance and you are OK with computers, better make one of your own. Since you made your own site anyway, creating a sitemap is just the same as creating any other page on your site. Other advantages are that you will know for sure that the links are accurate and you can organize the the layout of the links the way you prefer. You can emphasize major parts of the site compared to less significant parts, you have a hand in controlling how the user users your website. This element of control is paticularly important if you are selling products or services online.

A sitemap is a vital part of a website. People search the web looking for something. If your website has what the searcher is looking for, and your sitemap tells the searcher, then you may well have a new customer looking at your items. Not only that, they might just see some other items that they might be interested in as well.

A sitemap, whether it is generated by a program or made by yourself, has the same purpose – to lead your visitors to where they want to go, and for you to be seen on the internet through search engines. So make sure your website has a sitemap and be seen!

How to Make a Sitemap For Your Website In Five Steps. is a post from: Web Hosting News and Reviews and SEO Tutorials - Noiraqdraft.com

No matter what the Internet surfer searches for, Google will always try to find the website with the most relevant information to what the surfer typed in the search bar. The website at the top of the search results will be the best search engine optimized website with the most relevant information.

This means that Google has indexed that website for that specific search term or keyword phrase.

What does this mean for you as a Adsense publisher?

1. You will have to optimize your website for a specific topic, and use specific keywords that are relevant to that topic in the articles you publish on your website.

2. If you want to keep the visitor on your website you will have to provide good quality content, preferably original self written articles. Google will find that content and provide relevant ads.

3. If you optimize your website for Adsense ads well enough, then visitors that still do not find what they search for, will hopefully leave your website by clicking on one of the Adsense ads.

Optimizing your website for the search engines and the visitor, will be easier if you always keep the searcher in mind and if you ask yourself the following questions:

If I want to optimize my website for a specific topic, what does Google want me to provide for the visitor?

If I want to optimize my website for a specific topic, what information does the visitor want to find?

In case the visitor does not find the information. Can I use this to my advantage by optimizing the layout of my website?

The above described can only be achieved by doing thorough research prior to the creation of the website. Google will reward you for delivering quality information and will give your website a high rank in the search results.

Always remember that if you keep the visitor in mind, creating quality Adsense websites will be so much easier.

Adsense: Google Searcher Psychology For The Adsense Publisher is a post from: Web Hosting News and Reviews and SEO Tutorials - Noiraqdraft.com

The question is are you ready to play a gamble with your site? Honestly the answer would be a big NO.

No one would like to waste their money. So, what is the way out? How about doing your own search engine optimization? It is a very long drawn and tedious process if you do it manually. So, how to go about it?

Are there any softwares available to do the SEO?

Yes! there are several SEO softwares available in the market. But, how do you know which SEO software is reliable and meet your search engine optimization needs and most importantly, whether they would live up to their claims?

SEO software is the answer to implement the major SEO techniques. What are they? SEO is primarily divided into two parts.

On page optimization
Off page optimization

On page optimization

On page optimization involves:

Title Tags
Meta Tags like meta keywords (lost its importance now due to keywords abuse) & meta description.
Alt-Image tags
H1, H2 tags
High keyword density
Quality content
Ease of navigation
Internal Linking and more..

Off page optimization

Off page optimization involves:

Link Building to improve Link popularity
Reciprocal Linking Two way links
Non-reciprocal linking In-bound links
Use of keyword rich anchor text in linking text
Improving Google page rank
PPC advertisements
Directory submissions

It is a well known fact that off page optimization has more value than on page optimization. It does not mean that on page optimization has no value and requires no optimization. On page optimization has its value and should not be ignored.

There are several SEO softwares available to implement the off page optimization by improving link popularity by building both reciprocal and non-reciprocal links. There are websites which offer monthly membership accounts to use their Link Popularity software and some other websites have their software available for one time fee. For a beginner it is always better to go with one time fee software to keep the fixed expenses low. You are here to do business so you need to think and plan every dime you spend towards business success.

So, what to expect from a SEO software selling website?

Not a one time seller without any future upgrades
A website with good technical support
A website with a proven track record
A website with a forum with quality user feedback
Most importantly these websites SEO software should have good product reviews.

We see many SEO software companies doing their own product reviews and it looks more like self propaganda than an honest product review. We need websites who test and verify the claims made by the SEO software companies and publish their honest feedback. This would help the newbie website owners to make an educated decision after reading the detailed unbiased analysis published on a third party website.

There are very few websites that do this and should be encouraged to test and verify more of these SEO softwares and help the website owners to learn and implement the off page optimization techniques. This would save time and money of the online entrepreneurs to improve their link popularity and increase their search engine rankings. Higher search engine rankings bring more traffic to the websites and hence more sales. It is a known fact that we can drive visitors to websites but converting them into buyers totally relies on how effective is the content and ease of websites navigation.

We should develop effective content in the form of relevant articles linking to your website. Writing an effective article is a skill which needs to be developed by reading other articles and other e-books focusing on writing best articles. Now we should know the list of quality article directories to submit to in the right category. This would be another tedious and time consuming process and this demands an SEO software whose sole aim is article submission to various article directories.

Submitting to SEO friendly directories is another tedious process but the rewards worth the effort involved. The list of SEO friendly directories and the article directories is available at http://www.seo-softwares.com/Resources.html

Another way of getting traffic to the website is thru PPC i.e Pay Per Click. There are several PPC programs available like Google Adwords, Overture PPC, FindWhat etc. Now the question is choosing the right keyword relevant to the content of your website is very important. You might choose the right keyword which is highly competitive and may have to pay a high bid price to get the higher placement in the sponsored links. We need an SEO software to optimize the adwords campaign to choose the right keyword combo to choose for the PPC. This would save money and time and helps beat the competition.

There are several other effective methods to do the off page optimization and there are several SEO softwares available in the market. So, in conclusion read the product reviews, and see the important features of the selling website as mentioned above for the final decision as which SEO software you should get your hands on.

Wishing you all success in your websites search engine optimization.

How To Know Which SEO Software Tool Suits Your Search Engine Optimization Needs? is a post from: Web Hosting News and Reviews and SEO Tutorials - Noiraqdraft.com

Since people dont have to come to your site to read your content, people subscribed to your RSS feed dont see your AdSense ads or click on them which is why the recommended way of using an RSS feed with your Google AdSense pages has been to use your RSS feed as a teaser. Looking at the first model plainly the problem is to get many interested people to your web site preferably those seeking information so that if they dont find it on your site, they click on one of your AdSense ads and move onto another site leaving you with a few cents as they leave you. Lastly look elsewhere we found a great software program that lets you provide contextual adverts on your web site derived from the 1,000s of high commission paying products in ClickBank.

As previously mentioned, AdSense is a program in which you get paid for your web site visitors clicking on targeted AdWords ads placed on your site. Google AdSense is a program launched by Google where publishers, another word for site owners, can display Google AdSense on their site in exchange for a share of the cost of the ad. Most website owners that participate in the Google AdSense program agree that the ads should not stand out from the rest of the site.

But multitudes of new AdSense web site owners – particularly those who purchased a package deal that locked them into hosting of their brand new AdSense web sites – might become a tad unhappy in the not so distant future. Obviously creating content for your site is an ongoing process, so once you’ve created at least 10 pages of quality information for your readers, you should create your web pages and optimize them for Google AdSense. To get an idea if some AdSense ads you see on the search engines have your pages, try to find web pages that have similar material to the content you are planning to create and look up their AdSense ads.

You will be able to concentrate on providing good quality AdSense content, as the search engines will be the ones finding the best ads in which to put your pages on. These businesses have hundreds of writers who are willing to write SEO keyword optimized, original content articles for your website at a minimal costespecially when compared to the influx of cash you will make from your Google AdSense website from having quality content on your website. You can hire writers to write keyword optimized articles specifically for your website; however, turnaround time varies from site to site.

Posting incomplete versions of your Google AdSense valuable keyword articles at high traffic article sites can help you generate the sort of targeted traffic that can help you get lots of valuable clicks at your AdSense site. For sure, you should try to get some high paying AdSense keywords related to the theme of your website to increase profitability in your AdSense business while at the same time driving targeted traffic to your pages. Google AdSense picks up on keywords on your websiteand the better the keywords, the more traffic you will generate to, and out of, your website.

Having the best keywords and best layout would be useless unless you are able to drive traffic to the website. It is important to write about specific topics, and sprinkle your blog entries with specific keywords to get the best results and the highest revenue with your Google AdSense ads.

Adsense – Does It Really Work? is a post from: Web Hosting News and Reviews and SEO Tutorials - Noiraqdraft.com

If you are a webmaster who is about to start his/her first online business or web site, you probably know that it is not that easy to get high traffic to your site. In fact, nowadays it takes a lot more work to be successful online, than it had been some years ago. The main factor that influences your success is that most business or web site owner do not know anything (useful) about search engine optimization (SEO) and/or search engine marketing (SEM). These terms are wide-spread, however, a lot of people just know of it as a way to get ranked high in the search engines.

There are tons of webmasters and web site owners who would like to know more about SEO strategies in order to kick start their business. If you have enough funds to hire a SEO company to do the promotional work for you, you would probably not sift through the internet and find out more about SEO, unless you are eager to learn more and more. So this article is mainly for those who start out with SEO and want to know more about the strategies to not only rank high in the search engines, but also prosper and do well in satisfying visitors or prospects.

Why do I need SEO & SEM to rank high?

The question is why businesses and web sites do need to promote their web sites well these days, unlike some years ago, when everyone was about to submit to a few of the established directories and was seeing an increase in traffic through spreading the word. The answer is: A few things have changed. The search engines have developed very complex algorithms in order to find relevant web sites and separate them from the non-relevant web sites. These algorithms are quite complicated and not revealed to anybody outside of the search engines.

The problem is that, in order to reach high ranking and traffic, you need to prove your web site to be trustworthy and relevant for the world. Relevance can be reached through search engine optimization, whereas trustworthiness is reached through the marketing and promotion of your web site to other relevant and related web sites. There are theories about a so-called sandbox or trustbox that is used by Google, however, they have never been confirmed to be existing to 100%. This sandbox theory claims that every new web site is put in a box for a specified probation period. While in the box the site is not ranked well and does not receive a PageRank. The trustbox theory claims that the probation period is more likely to be defined by trusted and relevant back links.

Whether one of these theories is real or not, fact is that you need to optimize your business for the search engines and then promote it. The main thought is that you should try to gain as many one-way links as possible. One-way links, also referred to as inbound links, are link that are directed to your site without your site to be linking back to that site. In past the so-called reciprocal links have been wide-spread in order to build your linking and prove your trustworthiness and/or relevance. However, these days, one-way links are more than appreciated and worth it!

How to approach? How to gain one-way links and kick start my business now?

This is a very complex topic and it is impossible to tell you about any existing and proved strategy at once. Nevertheless there are some easy but time consuming ways to kick start your business or web site. Before everything can begin, however, you should first optimize your website. There are some resources on the internet that tell you about optimization etc.

After you are done with it, promote your web site to (free) web directories first. Web directories provide you with one-way links without the need to link back to them. Well, in fact there are a lot of directories that require reciprocal links back, but these are not the ones you should submit to. Submit to SEO friendly free web directories first, apart from the Open Directory Project/DMOZ. Then after you have done this exhausting work, write quality articles and spread them. Be active in forums. Publish a blog relating to your area and regularly write in it to attract readers and prospects. These are one of the main sources for getting your first traffic and back links, which raise your PageRank.

Now go on and find out about the variety of mistakes you can do while optimizing and promoting: Over Optimization.

How to kick start your business with SEO & SEM is a post from: Web Hosting News and Reviews and SEO Tutorials - Noiraqdraft.com

Can you make money with Google AdSense? AdSense is for people who own a website or BLOG and put those ads you see on their own web site to make money. The ads you see all over the Internet on web sites, are people who put those ads on their web sites in hopes to make a lot of money from Google, Yahoo, MSN and others when people click on them.

Some BLOG services do not allow you to post AdSense. Some will let you put one set of articles on your web site. Google allows three (3) per page. For example, you will see some sites with a tall skyscraper ad, then a horizontal ad, or just some text ads, placed in different areas on the page. That doesn’t mean you should put three on each page if it will hinder from your content or look and feel of your page for the user.

It is also very important to customize each ad to make sure it blends in with your page. It should look natural. Statistics have shown the blue link, black text, and light grey URL (www.google.com) link convert the best. The horizontal ad toward the top, center of the page, looking like it is part of your page also converts to people viewing it and clicking on it most.

Critical point – you must spend time placing new, fresh, unique articles on your web site or BLOG at a minimum of two times per week. Do not use articles more than once.

AdWords Strategy

Google AdWords are the ads you see at the very top (light blue portion) of the search engines on Google and their partners search engines; i.e., Ask.com, iWon.com. This includes the right-hand side text ads you see when you type in a search query like, “used cars san diego.” Whenever you see Sponsored Links and you click on those ads, companies are paying for it. Sometimes the cost is outrageous, but depends on many factors.

There are also banner ads, image ads, and video ads, but we are going to focus our discussion on the text ads which is most widely used.

Google AdWords accounts are set up for web site owners who want a lot more traffic because 1) their own site is not search engine optimized well for free (organic) traffic, or 2) they are smart and want to use a different avenue of media (form of advertising) on the Internet to capture more business. Every web site cannot attain organic (free) traffic rankings for every single keyword. So using AdWords for the other targeted words people use to search for will grab the rest of the market.

Be forewarned, there are many new companies popping up on the Internet who say they “specialize” in setting you up with a “highly optimized” account, and all you get is a list of many keywords that give you a lot of clicks at high prices, but no conversions (sales).

Adsense, Adwords Pay Per Click Services, The Difference is a post from: Web Hosting News and Reviews and SEO Tutorials - Noiraqdraft.com

You know that search engines have been created to help people find information quickly on the Internet, and the search engines acquire much of their information through robots (also known as spiders or crawlers), that look for web pages for them.

The spiders or crawlers robots explore the web looking for and recording all kinds of information. They usually start with URL submitted by users, or from links they find on the web sites, the sitemap files or the top level of a site.

Once the robot accesses the home page then recursively accesses all pages linked from that page. But the robot can also check out all the pages that can find on a particular server.

After the robot finds a web page it works indexing the title, the keywords, the text, etc. But sometimes you might want to prevent search engines from indexing some of your web pages like news postings, and specially marked web pages (in example: affiliates pages), but whether individual robots comply to these conventions is pure voluntary.

ROBOTS EXCLUSION PROTOCOL

So if you want robots to keep out from some of your web pages, you can ask robots to ignore the web pages that you dont want indexed, and to do that you can place a robots.txt file on the local root server of your web site.

In example if you have a directory called e-books and you want to ask robots to keep out of it, your robots.txt file should read:

User-agent: * Disallow: e-books/

When you dont have enough control over your server to set up a robots.txt file, you can try adding a META tag to the head section of any HTML document.

In example, a tag like the following tells robots not to index and not to follow links on a particular page:

meta name=”ROBOTS” content=”NOINDEX, NOFOLLOW”

Support for the META tag among robots is not so frequent as the Robots Exclusion Protocol, but most of major web indexes currently support it.

NEWS POSTINGS

If you want to keep the search engines out of your news postings, you can create an an “X-no-archive” line in of your postings’ headers:

X-no-archive: yes

But although common news clients, allow you to add an X-no-archive line to the headers of your news postings, some of them dont permit you to do so.

The problem is that most search engines assume that all information they find is public unless marked otherwise.

So be careful because though the robot and archive exclusion standards may help keep your material out of major search engines there are some others that respect no such rules.

If you’re highly concerned about the privacy of your e-mail and Usenet postings, you must use some anonymous remailers and PGP. You can read about it here:

http://www.well.com/user/abacard/remail.html http://www.io.com/~combs/htmls/crypto.html

http://world.std.com/~franl/pgp/

Even if you are not particularly concerned about privacy, remember that anything you write will be indexed and archived somewhere for eternity, so use the robots.txt file as much as you need it.

Written by Dr. Roberto A. Bonomi

How to keep robots out of your web site is a post from: Web Hosting News and Reviews and SEO Tutorials - Noiraqdraft.com

Whether Google realizes it or not, they are part of a bigger plan that will provide the vehicle for thousands of individuals to obtain wealth from the Internet. There is an unlimited supply of Internet opportunities available to you today that will lead you directly to wealth.

The task of building hundreds of Adsense enabled sites is so easy that even an adult can do it these days. There is software and step-by-step instructions that teach even the most novice entrepreneur how to create and optimize Adsense sites for maximum revenue.

Adsense sites act as mini business entities or sales agents that generate income for you twenty-four hours per day.

Google has provided everything you need to build an online empire. You can become the Donald Trump of the online virtual real estate world. The best part about Adsense is that you really don’t have to compete to win; you just need to be creative.

In the online search world, Google is King. Google is king because they chose to share their wealth. The one remarkable decision sealed their position online and created massive income for the company.

Whether you know it or not Google and the universe desires you to have everything you want to have. Nature is friendly to your plans to be rich.

All you have to do is to plug into the substance and the heart of the Google Adsense Program to create your online fortune.
You do not have to take anything from anyone. You do not have to cheat or to take advantage or try to manipulate the Google Adsense Program.

In fact, there is a backlash happening to those individuals who created Spam sites that were created to manipulate the Google Adsense System. These sites will be kicked off the Internet and out of the Google Program on June 1, 2007.

So with Google, you just need to do things in a ‘certain way” and you will derive huge benefits and riches from the Adsense Program.

You, as an Adsense Publisher will become a creator of websites that are full of unique and quality content. Your reward for creating these content rich sites is a big check from Google each month.

You are going to get everything you want in a way that will positively affect anyone that you touch. Every individual will have more than what they have now because of you.

Google has created this system and an entire organization and the whole universe on Adsense for the primary purpose of enriching your pockets.

Google is sometimes criticized for its hard stance on certain issues. Google can change its mathematical algorithms at a moments notice and affect the income of thousands of publishers.

However, Google plays a necessary role in your path to riches.
In order to become rich in the scientific way, you will rise above the competition.

You know that there is no limit to the number of advertisers that Google will enlist that need your websites to advertise their products and services.

You have to understand that there are countless millions of dollars worth of advertising that is transacted on websites everyday.

Google has kindly decided to share this wealth with you. You also must understand that the money you need will come, even as Google has created this opportunity for you, there are millions of surfers waiting to click on your particular ads on your specific website.

Adsense & The Secret Of Being Rich is a post from: Web Hosting News and Reviews and SEO Tutorials - Noiraqdraft.com

A general statement to answer the above questions is that “magic numbers do not exist.” The most important thing you can understand as a search engine optimization expert is that algorithms change. Just when you think you understand what is going to make you number one for a keyphrase in a search engine, something could easily change, and you might have to spend months or even years trying to figure the new algorithm.

It is better not to try to reverse engineer the algorithm, do something much easier instead… observe your top competitors. All you need to do is to understand what elements your competitors are using to make them rank in the top positions.

The main elements to getting top search engines rankings are:

- Number, quality, and relevance of inbound links pointing to your site
- Fresh, relevant, quality content (needs to be added frequently)
- Keyword density of your home page or any page you want to rank highly

LINKS, LINKS, LINKS

The first thing to observe from your competitor’s sites is their inbound links. This means the number of sites that have a link pointing to their website. You can easily measure it by going to Google and typing: “link://www.yourcompetitorssite.com”. However do not only do this on Google because they don’t show all actual links pointing to a site. Yahoo and MSN tend to show a lot more of the back links to any given website.

Part of the observation should be not only what the links say, but where the links come from. Think about what the category is that those links come from. If you start to see a recurring pattern, you should start actively searching for links coming from that category.

Some marketers use special software for robotic content creation. They generate thousands of pages with links pointing to their sites. This practice can be very dangerous, as Google will penalize unnatural linking or violations of their terms of service. And what happens is that those links do not look natural. One day one site may have 50 links and the following day have 2000 links, which all say the same thing and come from the same IP address.

If you understand how to observe, this will never happen to you. You will learn how to look at your competitors, and observe how they are getting linked to. Then, just do what they do.

FRESH QUALITY CONTENT

The second thing to observe is how much fresh content the top sites have. Search engines love quality relevant content that is added and updated frequently. You will probably notice that the top sites in your niche have many articles and other quality content, and are continuously adding new content to their sites.

People that surf the web are usually searching for information, so content is the “fuel” of internet traffic. If you want to attract many potential customers to your site, then you need to make sure that you provide enough content which is relevant to their interests. Updating it frequently with more quality content will keep visitors coming back to your website over and over again.

KEYWORD DENSITY

The third thing you need to observe is the keyword density of your competitors. How many times should you repeat your main keywords? In which part of the web page should your main keywords be mentioned? Again, there is no magic number, it’s all about observing and measuring against the top websites in your market. But what should you measure?

- Meta tags
- Alt tags
- Titles
- Names of the images on the page
- Heading tags: h1, h2, h3…
- Frequency and position of the keywords in the body text

Each one of these items should be measured independently. There are tools to run keyword density against your competitors. If you run them against the top 3 or 5 sites, you may start to understand the secrets of top rankings.

Again, your keyword density needs to look natural; otherwise you may fail in overall optimization. This is when you use keywords too often or too little. If you look unnatural, your rankings will suffer as a result.

So, what did we learn here? Basically that the key to ranking highly in the search engines is to understand what the top 5 websites in your niche are doing and to apply this to your own website optimization.

What do you do now? Get out there and start getting inbound links for your site. Add quality content to your site daily. And be sure that your on-site optimization, such as keyword density, is similar to that of your top competitors. Continue to do this every day and you will be ranking a the top of the search engines before you know it.

How to Increase Your Search Engine Rankings is a post from: Web Hosting News and Reviews and SEO Tutorials - Noiraqdraft.com