1. Do you sell, or want to sell, digital content from your WordPress site while maintaining the security of your digital assets?

2. Are you frustrated with the e-commerce WordPress plugins you’ve looked at? Do you want a plugin with reliable customer service (where your questions get answered and issues get addressed)?

3. Do you hate the thought of paying ongoing fees and commissions to sell via a third party web site?

I run this full membership site using these products.

If you are still reading, then the WordPress eStore and Afiliate and Membership plugin may be just what you need!

Express Checkout System

The Wordpress Shopping Cart and WP eStore uses PayPal express checkout for a simple and quick checkout process.

Typical online checkouts require customers to work through numerous steps, which involve entering personal, financial and delivery information. The fact is, every step in this often-tedious and frustrating process presents a real risk that your customer will change their mind and abandon the shopping cart.

PayPal’s Express Checkout allows you to fast track your checkout process by tapping into personal, financial and delivery information which existing PayPal customers already have stored with PayPal.

Purchase and Download here

Click here to view the embedded video.

WordPress Affiliate Platform Plugin

The ‘WordPress Affiliate Platform’ is an easy to use WordPress plugin for affiliate recruitment, management and tracking that can be used on any WordPress blog/site.

This plugin lets you run your own affiliate campaign/program and allows you to reward(pay commission) your affiliates for referred sales. The admin can upload/configure banners/links which the affiliates can use on their blog/site to drive traffic to your site. All the clicks, leads, sales etc are tracked by this plugin.

Purchase and Download Here

WordPress eMember – Easy to Use WordPress Membership Plugin

WordPress eMember is a membership plugin that can turn your existing or new WordPress site into a membership site easily.

You can selectively protect articles by creating various membership levels (eg. Free, Basic, Premium, Ultimate) and protect the content (posts, pages etc) of your site. The plugin manages all the membership management side of things.

Purchase and Download Here

So there we have it. 3 programs you can use to create a total Worpress eCommerce store or membership site with full affiliate marketing

The other day I was wanting to purchase a service but found it very difficult to find how to actually do it on their website.

I ended up emailing them and they sent me the link and it was buried deep down requiring a number of clicks to get there.

A clear and simple call to action could have been done and made the process so much simpler plus increased their conversion.

A call to action is your web sites most powerful element.

Explain Your Call To Action

People are a little resistant to provide their information etc on the web from non recognized sites so it is a good idea to explain the process to them.

A simple explanation of the process and what is going to happen will put their mind at ease and increase your conversions.

Only One Call To Action Per Page

Another thing we notice that many businesses do is try and add more than one call to action on a page.

This can get very confusing so always do one call to action per page or post. You either are going to get the sale or email address depending on what your site is trying to accomplish.

Of course you will have links to your contact page etc on your site but your call to action relates to the page you are providing. For example on this page my call to action is for you to contact us to help you build a better website.

If I added a payment link and something else it gets confusing.

Your Text Should Direct them To The Call To Action

Because we are mainly talking about business websites each page should be directing the visitor to your call to action.

They key here is to provide benefits, whats in it for your visitors.

Our benefit is that we are web marketers and can drive traffic to your site and then we help you build good conversion pages or posts.

Test your Call to Action

Once you set it all up test your call to action and make sure it follows the process you want it to achieve. Make sure that if anything goes wrong your system will pick it up so you can quickly rectify the fault.

For example if you are selling something follow a process.

They click the link
They Pay
They get redirected to a page explaining the end process
You follow up with support

Do your pages have a clear call to action?

If you would like more information please
contact us today for a review of your website

Get your Call to Action Today

Very simply these are the statistics:

* 100 million people actively using Facebook from their mobile devices every month.

* Millions of mobile users access Google for products and information

* Millions of iPhone and iTouch users

* Android as a cheap alternative is now rushing the market

* Usage of m.youtube.com is exploding and mobile consumers watch hundreds of millions of video views on YouTube Mobile each month.

* 63 percent of survey respondents said they would be more likely to give up their money than their mobile “smart phone” if they were mugged.

* Smartphones are driving an explosion in mobile internet use

And the list goes on…….

QR Codes

Add to this the adoption of QR Codes which enable Mobile Phones to scan the 2D Barcode and access your mobile site you have a complete solution.

The beauty of QR Codes is that you can add them to your print material, websites and more.

They can also be tracked via our QR Scanning software at QR Codes Australia

Mobile WebSites

If you have been doing any research you will see an abundance of sites turning up that will allow you to build a mobile site for a monthly fee. Unfortunately they drive all the traffic to their site as well in most cases.

We provide you with mobile site hosted on your domain so you get all the traffic and credit.

Our Mobile websites use our unique stretch and fit system which means that it will be available on any Internet activated mobile phone.

Complete Web Marketing Solution

Web Marketing For Profit can provide all these services in one economical package.

1. Revamp your current website to get ahead of your competition

2. Provide a Mobile Website highlighting the key factors of your business

3. Provide trackable QR Codes for your promotional material.

For a complete Web Marketing Solution
Contact Web Marketing For Profit Today

Sydney Office                                        Brisbane Office

Trevor Goodwin                                 Quentin Brown
Sydney NSW                                           Brisbane Qld
Mobile: 0413 731 479                       Phone: 07 3103 2763

Or you can use the Form Below

[contact-form-7]

Web Marketing for Profit  operates throughout Greater Sydney. Including the following Sydney regions:

A

Abbotsbury (2176), Abbotsford (2046), Acacia Gardens (2763), Agnes Banks (2753), Airds (2560), Akuna Bay (2084), Alexandria (2015), Alfords Point (2234), Allambie (2100), Allambie Heights (2100), Allawah (2218), Ambarvale (2560), Annandale (2038), Annangrove (2156), Arcadia (2159), Arncliffe (2205), Arndell Park (2148), Artarmon (2064), Ashbury (2193), Ashcroft (2168), Ashfield (2131), Asquith (2077), Auburn (2144), Auburn South (2144), Audley (2232), Austral (2171), Avalon (2107), Avalon Beach (2107)

B

Badgerys Creek (2555), Balgowlah (2093), Balgowlah Heights (2093), Balmain (2041), Balmain East (2041), Balmoral (2088), Bangor (2234), Banksia (2216), Banksmeadow (2019), Bankstown (2200), Bankstown Airport (2200), Bankstown North (2200), Bankstown Square (2200), Barden Ridge (2234), Bardwell Park (2207), Bardwell Valley (2207), Bass Hill (2197), Baulkham Hills (2153), Bayview (2104), Beacon Hill (2100), Beaconsfield (2015), Beaumont Hills (2155), Beauty Point (2088), Beecroft (2119), Belfield (2191), Bella Vista (2153), Bellevue Hill (2023), Belmore (2192), Belrose (2085), Belrose West (2085), Ben Buckler (2026), Berala (2141), Berkshire Park (2765), Berowra (2081), Berowra Heights (2082), Berowra Waters (2082), Berrilee (2159), Beverley Park (2217), Beverly Hills (2209), Bexley (2207), Bexley North (2207), Bexley South (2207), Bickley Vale (2570), Bidwill (2770), Bilgola (2107), Bilgola Beach (2107), Bilgola Plateau (2107), Birchgrove (2041), Birrong (2143), Blackett (2770), Blacktown (2148), Blair Athol (2560), Blairmount (2559), Blakehurst (2221), Blaxcell (2142), Blenheim Road (2113), Bobbin Head (2074), Bondi (2026), Bondi Beach (2026), Bondi Junction (2022), Bonnet Bay (2226), Bonnyrigg (2177), Bonnyrigg Heights (2177), Bossley Park (2176), Botany (2019), Bow Bowing (2566), Box Hill (2765), Bradbury (2560), Breakfast Point (2137), Bringelly (2556), Broadway (2007), Bronte (2024), Brooklyn (2083), Brookvale (2100), Bundeena (2230), Burraneer (2230), Burwood (2134), Burwood Heights (2136), Burwood North (2134), Busby (2168)

C

Cabarita (2137), Cabramatta (2166), Cabramatta West (2166), Cambridge Gardens (2747), Cambridge Park (2747), Camden (2570), Camden South (2570), Camellia (2142), Cammeray (2062), Campbelltown (2560), Campbelltown North (2560), Camperdown (2050), Campsie (2194), Canada Bay (2046), Canley Heights (2166), Canley Vale (2166), Canoelands (2157), Canterbury (2193), Caravan Head (2225), Careel Bay (2107), Caringbah (2229), Carlingford (2118), Carlingford Court (2118), Carlton (2218), Carramar (2163), Carss Park (2221), Cartwright (2168), Castle Cove (2069), Castle Hill (2154), Castlecrag (2068), Castlereagh (2749), Casula (2170), Catherine Field (2557), Cattai (2756), Cawdor (2570), Cecil Hills (2171), Cecil Park (2178), Centennial Park (2021), Charing Cross (2024), Chatswood (2057), Chatswood (2067), Chatswood West (2067), Chatsworth (2469), Chatsworth (2759), Cheltenham (2119), Cherrybrook (2126), Chester Hill (2162), Chifley (2036), Chippendale (2008), Chipping Norton (2170), Chiswick (2046), Chullora (2190), Church Point (2105), Claremont Meadows (2747), Clareville (2107), Claymore (2559), Clemton Park (2206), Clifton Gardens (2088), Clontarf (2093), Clovelly (2031), Clovelly West (2031), Coasters Retreat (2108), Cobbitty (2570), Colebee (2761), Collaroy (2097), Collaroy Beach (2097), Collaroy Plateau (2097), Colyton (2760), Como (2226), Concord (2137), Concord Repatriation Hospital (2139), Concord West (2138), Condell Park (2200), Connells Point (2221), Coogee (2034), Cottage Point (2084), Cowan (2081), Cranebrook (2749), Cremorne (2090), Cremorne Junction (2090), Cremorne Point (2090), Crestwood (2153), Cromer (2099), Cromer Heights (2099), Cronulla (2230), Cross Roads (2850), Crows Nest (2065), Croydon (2132), Croydon Park (2133), Curl Curl (2096), Currans Hill (2567), Currawong Beach (2108)

D

Daceyville (2032), Dangar Island (2083), Darling Harbour (2000), Darling Point (2027), Darlinghurst (2010), Darlington (2008), Darlington (2330), Davidson (2085), Dawes Point (2000), Dean Park (2761), Dee Why (2099), Dee Why Beach (2099), Denham Court (2565), Denistone (2114), Denistone East (2112), Denistone West (2114), Dharruk (2770), Diamond Bay (2030), Dolans Bay (2229), Dolls Point (2219), Doonside (2767), Double Bay (2028), Dover Heights (2030), Drummoyne (2047), Duffys Forest (2084), Dulwich Hill (2203), Dundas (2117), Dundas Valley (2117), Dural (2158), Dural (2330)

E

Eagle Vale (2558), Earlwood (2206), East Hills (2213), East Lindfield (2070), East Ryde (2113), Eastern Creek (2766), Eastgardens (2036), Eastlakes (2018), Eastwood (2122), Edensor Park (2176), Edgecliff (2027), Edmondson Park (2174), Elanora Heights (2101), Elderslie (2570), Elizabeth Bay (2011), Ellis Lane (2570), Elvina Bay (2105), Emerton (2770), Emu Heights (2750), Emu Plains (2750), Enfield (2136), Enfield South (2133), Engadine (2233), Englorie Park (2560), Enmore (2042), Enmore (2350), Enmore (2358), Epping (2121), Ermington (2115), Erskine Park (2759), Erskineville (2043), Eschol Park (2558), Eveleigh (2015)

F

Fairfield (2165), Fairfield East (2165), Fairfield Heights (2165), Fairfield West (2165), Fairlight (2094), Fiddletown (2159), Figtree (2525), Fishermans Bay (2316), Five Dock (2046), Forest Glen (2157), Forest Lodge (2037), Forestville (2087), Frenchs Forest (2086), Frenchs Forest East (2086)

G

Galston (2159), Garie (2232), Georges Hall (2198), Gilead (2560), Girraween (2145), Gladesville (2111), Glebe (2037), Glen Alpine (2560), Glendenning (2761), Glenfield (2167), Glenhaven (2156), Glenmore Park (2745), Glenorie (2157), Glenquarie (2564), Glenwood (2768), Golden Grove (2008), Gordon (2072), Gore Hill (2065), Granville (2142), Grasmere (2570), Grays Point (2232), Great Mackerel Beach (2108), Green Valley (2168), Greenacre (2190), Greendale (2546), Greendale (2745), Greenfield Park (2176), Greenwich (2065), Greystanes (2145), Guildford (2161), Guildford West (2161), Gymea (2227), Gymea Bay (2227)

H

Haberfield (2045), Hammondville (2170), Harbord (2096), Harrington Park (2567), Harris Park (2150), Hassall Grove (2761), Haymarket (2000), Heathcote (2233), Hebersham (2770), Heckenberg (2168), Henley (2111), Hillsdale (2036), Hillside (2157), Hinchinbrook (2168), Hmas Kuttabul (2011), Hmas Penguin (2091), Hmas Platypus (2060), Hmas Rushcutters (2027), Hmas Waterhen (2060), Hmas Watson (2030), Holroyd (2142), Holsworthy (2173), Homebush (2140), Homebush Bay (2127), Homebush South (2140), Homebush West (2140), Horningsea Park (2171), Hornsby (2077), Hornsby Heights (2077), Horsley Park (2175), Hoxton Park (2171), Hunters Hill (2110), Huntingwood (2148), Huntleys Cove (2111), Huntleys Point (2111), Hurlstone Park (2193), Hurstville (2220), Hurstville Grove (2220), Hurstville Westfield (2220)

I

Illawong (2234), Ingleburn (2565), Ingleside (2101)

J

Jamisontown (2750), Jannali (2226)

K

Kangaroo Point (2224), Kareela (2232), Kearns (2558), Kellyville (2155), Kellyville Ridge (2155), Kemps Creek (2178), Kensington (2033), Kenthurst (2156), Kentlyn (2560), Killara (2071), Killarney Heights (2087), Kings Cross (2011), Kings Langley (2147), Kings Park (2148), Kingsdene (2118), Kingsford (2032), Kingsgrove (2208), Kingsway West (2208), Kingswood (2340), Kingswood (2550), Kingswood (2747), Kirkham (2570), Kirrawee (2232), Kirribilli (2061), Kogarah (2217), Kogarah Bay (2217), Kurnell (2231), Kyeemagh (2216), Kyle Bay (2221)

L

La Perouse (2036), Lakemba (2195), Lalor Park (2147), Lane Cove (2066), Lansdowne (2163), Lansdowne (2430), Lansvale (2166), Laughtondale (2775), Lavender Bay (2060), Lefevres Corner (2570), Leichhardt (2040), Leonay (2750), Leppington (2179), Lethbridge Park (2770), Leumeah (2560), Lewisham (2049), Liberty Grove (2138), Lidcombe (2141), Lidcombe North (2141), Lilli Pilli (2229), Lilli Pilli (2536), Lilyfield (2040), Lindfield (2070), Linley Point (2066), Little Bay (2036), Liverpool (2170), Liverpool South (2170), Liverpool Westfield (2170), Llandilo (2747), Loftus (2232), Londonderry (2753), Long Point (2330), Long Point (2564), Long Point (2800), Long Reef (2097), Longueville (2066), Lovett Bay (2105), Lower Hawkesbury (2775), Lower Portland (2756), Lucas Heights (2234), Luddenham (2745), Lugarno (2210), Lurnea (2170)

M

Macarthur Square (2560), Macquarie Centre (2113), Macquarie Fields (2564), Macquarie Links (2565), Macquarie Park (2113), Macquarie University (2109), Maianbar (2230), Malabar (2036), Manahan (2200), Manly (2095), Manly East (2095), Manly Vale (2093), Maraylya (2765), Marayong (2148), Maroota (2756), Maroubra (2035), Maroubra South (2035), Marrickville (2204), Marrickville South (2204), Marsden Park (2765), Marsfield (2122), Mascot (2020), Matraville (2036), Mays Hill (2145), Mcmahons Point (2060), Meadowbank (2114), Melrose Park (2114), Melville (2320), Menai (2234), Menai Central (2234), Menangle Park (2563), Merrylands (2160), Merrylands West (2160), Middle Cove (2068), Middle Dural (2158), Miller (2168), Millers Point (2000), Milperra (2214), Milsons Passage (2083), Milsons Point (2061), Minchinbury (2770), Minto (2566), Minto Heights (2566), Miranda (2228), Mona Vale (2103), Monash Park (2111), Monterey (2217), Moore Park (2021), Moorebank (2170), Morning Bay (2108), Mortdale (2223), Mortlake (2137), Mosman (2088), Mount Annan (2567), Mount Colah (2079), Mount Druitt (2770), Mount Hunter (2570), Mount Lewis (2190), Mount Lewis (2200), Mount Pleasant (2519), Mount Pritchard (2170), Mount Vernon (2178), Mulgoa (2745)

N

Narellan (2567), Narellan Vale (2567), Naremburn (2065), Narrabeen (2101), Narrabeen Peninsula (2101), Narraweena (2099), Narwee (2209), Nelson (2550), Nelson (2765), Neutral Bay (2089), Neutral Bay Junction (2089), Newington (2127), Newport (2106), Newport Beach (2106), Newtown (2042), Normanhurst (2076), North Balgowlah (2093), North Epping (2121), North Manly (2100), North Narrabeen (2101), North Rocks (2151), North Ryde (2113), North Strathfield (2137), North Sydney (2055), North Sydney (2059), North Sydney (2060), North Sydney Shoppingworld (2060), North Turramurra (2074), Northbridge (2063), Northmead (2152), Northwood (2066)

O

Oakhurst (2761), Oakville (2765), Oatlands (2117), Oatley (2223), Old Guildford (2161), Old Toongabbie (2146), Oran Park (2570), Orchard Hills (2748), Osborne Park (2066), Oxford Falls (2100), Oxley Park (2760), Oyster Bay (2225)

P

Paddington (2021), Padstow (2211), Padstow Heights (2211), Pagewood (2035), Palm Beach (2108), Panania (2213), Paradise Beach (2107), Parklea (2768), Parramatta (2123), Parramatta (2124), Parramatta (2150), Parramatta Westfield (2150), Peakhurst (2210), Peakhurst Heights (2210), Pemulwuy (2145), Pendle Hill (2145), Pennant Hills (2120), Penrith (2750), Penrith (2751), Penrith Plaza (2750), Penrith South (2750), Penshurst (2222), Petersham (2049), Phillip Bay (2036), Picnic Point (2213), Pleasure Point (2172), Plumpton (2761), Point Piper (2027), Port Botany (2036), Port Hacking (2229), Potts Hill (2143), Potts Point (2011), Prairiewood (2176), Prestons (2170), Prospect (2148), Punchbowl (2196), Punchbowl (2460), Putney (2112), Pymble (2073), Pyrmont (2009)

Q

Quakers Hill (2763), Queens Park (2022), Queenscliff (2096)

R

Raby (2566), Ramsgate (2217), Ramsgate Beach (2217), Randwick (2031), Redfern (2016), Regents Park (2143), Regentville (2745), Revesby (2212), Revesby Heights (2212), Revesby North (2212), Rhodes (2138), Riverstone (2765), Riverview (2066), Riverwood (2210), Rockdale (2216), Rodd Point (2046), Rookwood (2141), Rooty Hill (2766), Rose Bay (2029), Rose Bay North (2030), Rosebery (2018), Rosedale (2536), Rosehill (2142), Roselands (2196), Rosemeadow (2560), Roseville (2069), Roseville Chase (2069), Rossmore (2557), Round Corner (2158), Rouse Hill (2155), Royal North Shore Hospital (2065), Rozelle (2039), Ruse (2560), Rushcutters Bay (2011), Russell Lea (2046), Rydalmere (2116), Ryde (2112)

S

Sackville North (2756), Sadleir (2168), Sandringham (2219), Sandy Point (2172), Sans Souci (2219), Schofields (2762), Scotland Island (2105), Seaforth (2092), Sefton (2162), Seven Hills (2147), Seven Hills West (2147), Shalvey (2770), Shanes Park (2747), Silverwater (2128), Silverwater (2264), Smeaton Grange (2567), Smithfield (2164), Smithfield West (2164), South Penrith (2750), South Turramurra (2074), South Wentworthville (2145), Spit Junction (2088), Spring Farm (2570), St Andrews (2566), St Clair (2759), St Helens Park (2560), St Ives (2075), St Ives Chase (2075), St Johns Park (2176), St Leonards (2065), St Marys (2760), St Marys East (2760), St Marys South (2760), St Pauls (2031), St Peters (2044), Stanhope Gardens (2768), Stanmore (2048), Strathfield (2135), Strathfield South (2136), Strawberry Hills (2012), Strawberry Hills (2013), Summer Hill (2130), Summer Hill (2287), Summer Hill (2800), Surry Hills (2010), Sutherland (2232), Sydenham (2044), Sydney (2000), Sydney (2001), Sydney Domestic Airport (2020), Sydney International Airport (2020), Sylvania (2224), Sylvania Southgate (2224), Sylvania Waters (2224)

T

Tamarama (2026), Taren Point (2229), Taylors Point (2107), Telopea (2117), Tempe (2044), Tennyson (2754), Tennyson Point (2111), Terrey Hills (2084), The Basin (2108), The Basin (2365), The Rocks (2000), The Rocks (2795), Thornleigh (2120), Toongabbie (2146), Toongabbie East (2146), Tregear (2770), Turramurra (2074), Turrella (2205)

U

Ultimo (2007), Undercliffe (2206)

V

Varroville (2566), Vaucluse (2030), Villawood (2163), Vineyard (2765), Voyager Point (2172)

W

Wahroonga (2076), Waitara (2077), Wakeley (2176), Wallacia (2745), Wareemba (2046), Warrawee (2074), Warriewood (2102), Warrimoo (2774), Warringah Mall (2100), Warumbul (2229), Warwick Farm (2170), Waterfall (2233), Waterloo (2017), Watsons Bay (2030), Wattle Grove (2173), Waverley (2024), Waverton (2060), Wedderburn (2560), Wentworthville (2145), Werrington (2747), Werrington County (2747), Werrington Downs (2747), West Hoxton (2171), West Pennant Hills (2125), West Pymble (2073), West Ryde (2114), Westgate (2048), Westleigh (2120), Westmead (2145), Wetherill Park (2164), Whalan (2770), Whale Beach (2107), Wheeler Heights (2097), Wiley Park (2195), Willmot (2770), Willoughby (2068), Willoughby North (2068), Wingala (2099), Winston Hills (2153), Wisemans Ferry (2775), Wolli Creek (2205), Wollstonecraft (2065), Woodbine (2560), Woodcroft (2767), Woodpark (2164), Woollahra (2025), Woolloomooloo (2011), Woolooware (2230), Woolwich (2110), Woronora (2232), Woronora Heights (2233)

Y

Yagoona (2199), Yagoona West (2199), Yarrawarrah (2233), Yennora (2161), Yowie Bay (2228)

Z

Zetland (2017)

Over the last 12 years I have built hundreds of business websites and there are some basics that will help you in how to build a website.

One of the things I notice a lot is people tend to spend 70% of their time on how the website looks and 30% on content. This should be reversed as people and search engines come to your site for content not on looks but we will get into this later.

How To Build A Website – Theory

A good website need to have 4 major components:

1. It should be neat and tidy and easy to navigate.

When developing your website think about what people are coming to your site for and the type of information they will want to look at. Make it easy to find what they want and that the site loads quickly. A simple design will always outperform a flashy site with complicated graphics especially for business.

2. It should be mobile compliant.

In todays marketplace your website should also be readable on a mobile phone or device. There are literally millions of people today using their phones to look at websites and if yours is not easy to read you will loose potential clients.

3. It should have updated content.

Remember that people and search engines are coming to your site for one reason. To get information about your business, products and services. Having a system like a blog to continually be able to add the latest news and stories about your business is essential.

4. Should have a call to action.

Adding things like contact forms, phone numbers, fax numbers etc is all part of making it easy for customers to contact you. You should have a link and call to action on each page and post to let them reach you easily.

NB Never put your email address on any pages as you will get lots of spam. Use a form so they cant see your email address initially.

How to build a Website – Practical

Lets now have a look at the physical things you have to do when building your website. The actual building is quite easy. It is the gathering of all the elements which is difficult.

A. How to build a website Step 1 -Domain

The first thing you will need to do is register a domain name. It will be the address of your website; the information after the http://www that you type into your browser. We recommend Crazy Domains for Australian domains and Namecheap for .com domains.

B. How to build a website Step 2 -Hosting

Getting good hosting for your website will mean it will load quickly and also have good support. It does not necessarily have to be local as we are talking digital so can be located anywhere in the world. We recommend Hostgator.

C. How to build a website Step 3 – Content

We have talked a lot about content and so you should gather together all the elements for your website. The text and graphics. Make sure all the graphics are optimized for the web so they load quickly. The test is what you will put on each page. You will also want some text for your blog which could break down your products and services into each separate component and will be added over time.

D. How to build a website Step 4 – System

The easiest way to now add all those elements to build your website is to use a system. One of the best systems is WordPress as it is user friendly, search engines love it and you can add functionality with plugins. WordPress can be developed as a straight blogging platform or as a Content Management System which we use for most business websites. A CMS also can contain a bloggingare with little extra effort.

E. How to build a website Step 5 – Blogging for Business

Now that the foundations of your website are all established use your blogging system to add regular content so visitors and search engines keep coming back. These are called posts and should be all about your various products and services. WordPress will allow you to add your own content, have good navigation and by adding a plugin make it mobile compliant.

Look at this site on your smartphone to see the mobile layout.

How to build a Website – Summary

While I cannot cover everything in this one post you now have a plan on how to build an website for your business. You can use Google to delve deeper into each section.

Once the foundations are laid you can now add eCommerce, multimedia and so much more to make it an exciting experience for your visitors.

Of course if you would like help we are able to do all this for you so just use our contact details to get a Quote Today. We can do some or all of the processors above and provide with a complete self managed website or manage it all for you.

How To Build A Website For Your Business

Trevor and I would like to thank all of our great customers that we have worked with in 2010. We appreciate your business and look forward to an exciting and prosperous 2011 for all of us. We wish you a very Merry Christmas and a great New Year.

Observations and Trends

In this post I want to share with you some of the things I have been finding during my research to help you market your business in the new year.

Over the past year I have noticed that many of my friends and family have dispensed with using a land line phone. With Mobile rates dropping and the new smart phones taking a grip it seems that there is a shift in the way we should be marketing our businesses online.

According to a recent survey 16% Of Australians Use Smart Phones.

Matt Bruce, managing director of Nielsen’s online business, says now is the time for Australian companies to be developing mobile sites if they haven’t been working on them already.

“I think certainly, now is the time. Everyone has been talking about the big change in smartphones, and obviously the iPhone is the most well known of these. We’ve seen in our figures that smartphones are a killer model for internet use, and people are using them more. Businesses should be building sites that work well with smartphones.

But it isn’t just dedicated mobile sites that should be developed. Bruce says businesses should pay attention to growing trends such as searches for maps and location-based queries.

So this is a growing trend in the market place that people are adopting the smart phones at a rapid rate. While iPhones dominate the market the Androids ( all the other iphone clone smart phones) are starting to see rapid increase in sales.

This opens up a whole new way to market your business and part of this will be the adoption of QR Codes.

Google Pushing QR Codes

Google has made it clear that it’s a big proponent of QR codes, despite the fact that few people in the United States and Australia have heard about them let alone used them but they’re huge in Japan.

Google has mailed QR code stickers to over 200,000 local businesses across the country and many large businesses are starting to adopt them in advertising, magazines and other media. Facebook is also experimenting with QR codes for its location services.

In doing a quick search I noticed that many of the Australian Banks and corporations are stating to talk about QR Codes. This from Westpac.

Telstra Using QR Codes

Telstra announced in June that they’ll be introducing the software to read QR codes on their NextG handsets as a free download for customers. And from the sounds of it, it will happen automatically – so you don’t even need to do anything.

According to the press release, Telstra’s planning on using the QR codes to offer, among other things:

“the latest news, sport and weather information; music files; maps; store information for later if you’re in a hurry; tickets to shows; video presentations that give users guided tours, how-to information and trailers; links to social networking sites and special discount offers.”

What is A QR Code

A QR Code (it stands for “Quick Response”) is a mobile phone readable barcode that’s been big in Japan forever, broke into Europe a while back, and is now getting traction in USA and Australia.

In it’s simplest sense think “print based hypertext link” – simply encode a URL into the QR Code and then point a mobile phone (or other camera-enabled mobile) at it. If the device has had QR Code decoding software installed on it ( usually a free app), it will fire up its browser and go straight to that URL.

But it doesn’t stop there – a QR Code can also contain a phone number, an SMS message, V-Card data or just plain alphanumeric text, and the scanning device will respond by opening up the correct application to handle the encoded data appropriately.

Basically what it means is that you can embed different information in a 2 dimensional bar code. It could be you business details which will then be added to their contact app, it could be a discount coupon or as Google is doing a link to your Google places account.

Examples:

They can be used on stationary, shop windows and a myriad of other applications. You can simply create one here.  If you have a smart phone simply take a snap shot and it will add me to your contacts. Make sure you have a free QR Code APP installed.

So imagine someone comes into your business and wants your details. You could have this code on a card, as a sticker etc and they would simply take a snap shot and add you to their contacts. You may have another one on the front of your business taking them to a discount coupon or your website or your Google places listing and so many other applications.

I think these could be huge because many of the major players are starting to adopt them.

Blogging And Marketing

All this year we have been encouraging you to add blog posts to your site and this will be become even more crucial in 2011. Because we have developed most of your sites on the wordpress platform we can seamlessly convert your site to a full mobile site without affecting its appearance on your computer.

In fact we have done it with this site already, so once again if you have a smart phone, simply type in our web address and you will see it at work. We will be rolling this out for our paid up customers early in 2011.

Blog posts are not only a great way to create SEO friendly content but also are great for mobile content.

Google Maps and Places

In 2011 we want to make sure you all have your google maps and places set up for your business. Again this is great for mobile users however it is also a great way to get even more exposure for your business in the online community.

After doing a lot of research and doing some for customers this year I have found the best way to get your listing ranking well is to get customers to review your business and also to do citations.

Citations are simply listings in other local business directories and while this take a long time to add your listing to each directory I have been training one of my students to do it all for you.

This will mean that your business will get a lot more exposure over many different areas.

It can be hard to get customers to go online and add a review so why not plan a simple form for your customers to fill in and then we can add them for you.

Personal News

As many of you know I live in Thailand and when not working on your websites and marketing I train orphans and underprivileged young people in web design and graphics so they can get better jobs or start their own businesses.

We do this for free and our business covers all the expenses associated with these projects.

In 2011 we will be training some of the more adept students to be able to run the courses which means we can help even more get a better start in life. We are also training a couple to do some of the more tedious tasks to get your sites more traffic and better listings.

We will be spending our Christmas with an orphanage in Pattaya making sure the young children have a great time.

Summary

Business is all about getting as much exposure as possible. Using some of the above techniques will definitely help you get more customers and make more sales.

The secret is to capitalize on what we are doing for you. A short article to your local newspapers etc about how you are embracing new technology etc could land you a nice prime article giving you even more exposure.

I will keep you up to date when we will be releasing these new services.

Thanks again for your support this year and look forward to working with you in 2011.

Regards

Quentin and Trevor

Over the last few years there has been an incredible revolution in the marketing of businesses and part of this is in the area of mobile marketing, websites and the new Google format of Maps and Google places.

In a recent survey it has been shown that people use Search Engines and mobile devices more than the traditional yellow pages to access data for buying products and services.

At present very few businesses are taking advantage of this mobile marketing revolution and so in 2011 Web Marketing for Profit  will release its new mobile marketing program for its clients.

How Mobile Marketing Works!

When you access a standard site using a mobile quite often the text, graphics and videos are very hard to read because the inbuilt browser crunches down all the files and it shows as a miniature of your actual site.

With Mobile marketing we can change all this without effecting your site so that the information is presented in a way that people can read it on their mobile device simply.

By doing this you can have a great looking website and also take advantage of this mobile marketing revolution.

Our site is already mobile ready so you can see just a little of how it works by reading this article on your mobile. Just go to http://webmarketingforprofit.com.au and see how it transforms our site into an easily readable mobile marketing site.

So what will it look like?

Most websites will show up on a mobile phone however as you can see on the left they are very small and hard to read. What our system will do is take the best of your content and transfer it into a mobile marketing format as seen on the right.

When you click on one of the articles it will open in an easy to read format for the mobile device. In the second photo you can see all the different formats for your mobile marketing.

How to Implement Your Mobile Marketing!

There are two ways we can implement your mobile marketing campaign.

The best way to start and take advantage of this is to let us revamp your website so it is much more search engine friendly. In this revamp we will add a lot of the new functionality to your site including the mobile marketing.

Alternatively we can set up a separate site for you and incorporate your mobile marketing with in this site. In some cases we may be able to use your current hosting to implement your mobile marketing.

Which ever you choose we have a solution for you.

Just use the form below to get a quote or more information.

How big is this mobile market?

At present there are about 5 billion plus cell phones with over 50 million of these being smart phones. Text open rates are much greater than emails, 95% open rates. In the not to distant future you can scan, use ecommerce and much more for your mobile marketing. More people will access products and services from their mobile in 2011.

New Technology for your Mobile Marketing

This is what is called a QR Code

What is a QR Code?

QR Codes are 2 dimensional barcodes that are easily scanned using any modern mobile phone. This code will then be converted (called “dequrified”) into a piece of (interactive) text and/or link.

For instance, you walk around in the city and notice a poster for an event that seems interesting. You take out your mobile phone, scan the QR Code and will instantly get more information and a link to a website where you can book your tickets.

You don’t have to type or remember anything and because QR Codes can be very small, this saves a lot of space on the product as well. This is gpoing to take mobile marketing to a whole new level.

Create your own QR Code

QR-Code Generator by Mobile-Barcodes.com

Mobile Marketing Contact

[contact-form-7]

In a recent survey Melbourne Seo Services interviewed people on the streets to find out if the rumors were true that people go online to find products and services more than use Yellow Pages.

Lots of people have asked why we would play our competitions video?

Its simple.

Its a great video that shows that your customers are going to search for your products and services and very few people understand Search Engine Optimization or web marketing. Our part of the industry is more web marketing than SEO and we develop content for your business, Others concentrate on keyword ranking, some work on back links etc.

There are very few people doing what we do so it is not competition to us, but validation of what we have known for a few years now and put into practice for our customers.

The Survey Results

Q1. How often do you use the print version of the Yellow Pages?

7.69% use it regularly

23.08% once a month

15.38% once a year

53.85% never use it

Q2. How do you search for products and services you’re looking for?

92.86% use Google.com

7.14% use Yellow Pages

Respondent Quote: “I reckon the yellow pages is obsolete, why would you spend money on the yellow pages when they’ll just as easily find you on Google.”

Q3. How often do you use Google?

100% use Google.com everyday

Respondent Quote: “If I need information I go straight to Google.”

Q4. Do you know what SEO stands for?

92.86% didn’t know

7.14% knew what SEO is

Q5. How do you choose what to click on Google?

46.15% visit top few results

30.76% click only top 5

100% never go past the first page

End survey results…

What should you do?

Web Marketing is not just about getting your business name on the front page of Google and other search engines but to also get your various products and services listed. This is what Web Marketing For Profit specializes in.

Most companies who build web sites have no idea about web marketing products because it is much harder to get them in the search engines. They mainly just promote the business name with a few keywords.

Web Marketing For Profit has been selling their own products and services online for the past 12 years so we know what you want and how to give it to you.

Lets through a little colour into your web marketing and start helping you sell more of your products and services. As you saw in the survey above they are looking for you online.

Why Is Our Web Marketing Different?

We use a program called WordPress which Google likes from an SEO perspective. What they really love are well constructed sites. Constructing a site well is something that WordPress does automatically.

Because WordPress can also now be used as a full fledged CMS program with blog and posting included it is a lot easier to get all your products and services listed in the search engines.

Here is some Proof of the power of Web Marketing

Below is a screen shot of google the next day after writing this post and as you can see it is on page 1 number 6 position out of just over 4 MILLION results and we were not even trying that hard for positioning. This could be a post about your products and services. Web Marketing works.

When your ready to take your business to the next level contact Trevor or Quentin and see your Web Marketing take off.

Beat the Competition with
Web Marketing For Profit

How to get your business noticed using business SEO.

Over the last few years we have helped a lot of businesses get found on the Internet by implementing good business SEO (Search Engine Optimization) for them.

What is Business SEO

Business SEO is the optimizing of your web site for specific search terms.

So for example if you entered a search term for Ford Tyres in the Australian Google search engine you will see our customer Tyrehouse’s business on on the first page of Google. Click here to see the live example.

If you enter the term Advanced WordPress into Google you will see one of our training sites on the first page of google. Click here to see an example.

If you type the search term Myocum Springs Reception you will see our customer on the first page of Google. Click here for the live example.

How we achieve this is by using Business SEO and targeting specific key phrases for each product. Now SEO without any content will never last very long however add some good content and include your chosen key phrase and you will rank very highly.

Business SEO with Blogging

What most people do not understand is that SEO without content is like a car without wheels.

Its the content, with targeting a key phrase, that propels your site to the top of search engines. Business SEO plus Blogging is a great way to achieve this because it incorporates a lot of different Business SEO tools by default, allowing you to get much better results than a simple web page.

Most SEO companies just populate your website with keywords that most people will never use when buying a products and spend a small fortune and get poor results. Business SEO is about Key Phrases to get customers not just traffic.

Lets face it if you are going to buy belt and pump kit for your Nissan car then as a buying customer you may enter Nissan belt and pump kit and you will find, another of our customers, Ross Performance Parts on page one. We achieved this with Business SEO and blogging.

Business SEO Essentials

Every piece of content whether in a page or post or piece of news on your site should contain these Business SEO elements for maximum exposure.

Business SEO Essential 1 – The Title

Your site needs to have a good key phrase title that represents what your business does. ABC company is not a good title for a tire company. A good title may be Tyrehouse for car tyres and servicing in Sydney Metro area

Business SEO Essential 2 – The Description

Your site should also have a good description and as you can see under the title we describe exactly what the business does so people know straight away what they are looking at when they visit the site.

Business SEO Essential 3 – The Keywords

Not all keywords are the same. We break keywords into two section for Business SEO. We have Keywords and Key Phrases.

Most people who search with a keyword are what we call a researcher however those who use key phrases are customers. So someone who just types in “Tyres” is a researcher however someone who types in “Tyres Commodore Dural” is much more likley to be a customer.

Business SEO Essential 4 – Alt Tags

Search Engines do not see images so we need to add some text behind the images so the the search engine can see it and give us a little more credit. So if you hover your mouse on the image above you will see some text saying business SEO which is the key phrase we are targeting in this post.

Business SEO Essential 5 – Content

What you are reading now is content and is what drives the Internet. By adding content and targeting a specific key phrase with that contant you can get listed very high in the search engines. It is the core of Business SEO.

By using regular targeted content you can promote all your different products and services and get more customers and make more sales.

Here at Web Marketing for Profit we can help you with Business SEO and get your business noticed for a fraction of the cost of most SEO companies.

For a Quote of your Business SEO Package
Contact or Call Us Now

Geo Targeting and Local Web Marketing for Australian Businesses

Local Australian businesses quite often do not need to target the global marketplace but just want to tell people in their local region about their products and services.

This requires a little different strategy than a normal website and local web marketing is the best way to target the local area.

Local Web Marketing Strategy 1

The Internet is driven by content and the search engines are out looking for this content to provide the best results for their customers.

What we find with a lot of local Australian businesses is that they are not adding a constant stream of content to target their local market and hence do no show up in the search engines. Local Web Marketing requires some local content.

To remedy this Web Marketing for Profit can add a local web marketing system to your site enabling it to target your local area with new fresh content enabling locals to find you easily and quickly for your various products and services. This is called Geo Targeting.

Local Web Marketing Example: Sunlight Electrical Contractors is a local business in Beenbleigh in the south east corner of  Queensland near Brisbane and as such only wants to target this local area so by adding some targeted content we can make sure anyone looking for their business will find it. Here are the search results for electrical contractor Beenleigh (opens in a new window)

You should see them no 1 position in the organic search area.

Local Web Marketing Strategy 2

Google places is another great way to target the local market and drive new customers to your business. By using this local web market technique you are utilizing the google maps to tell people where you are and is a great system for businesses with a physical address.

Local Web Marketing Example: Tyrehouse is a local tyre supply business and by adding their business to the google places they get both the map listing and also have a good organic listing.
So if someone wants tyres in Dural they will see this listing in Google with a Google Places Listing and a no1 first page listing. Dural Tyres. (opens in a new window)

We can setup a Google Places for you for just $55 so contact us now.

Local Web Marketing Strategy 3

The final in this local web marketing strategy is to set up some bookmarking sites for your business like Stumble Upon, Digg, Facebook and some others then link to your content.

Lots of people do not use search engines to find you and use these type of free sites to look for specific products and services. It is simply a way of putting your name in many different places and simply syndicating your content for maximum effect.

Again we can set this all up for you if you want by contacting us here.

Local Web Marketing Strategies
For Australian Business

In November 2009 a significant shift took place within the Web Marketing in Australia industry where more people went online to search for products and services than used traditional services like yellow pages etc.

The trend for Web Marketing in Australia has slowly been shifting towards this with over 50% of the population accessing the Internet for products services.

With the new NBN being established over the coming years this trend will  grow stronger and mean that businesses that know how to utilise Web Marketing in Australia will have a distinct over their competitors.

Unfortunately most businesses have just opted to have a simple brochure type website. These websites are normally just a few pages without any additional content. Consequently they cannot be found in search engines for their specific products or services.

Whether you are a large corporate company or a small home based business you will need to adjust your strategy if you want to be successful at web marketing in Australia.Visitors and search engines are looking for relative content and unless you are providing this then the chances of new customers finding you is rapidly decreasing.

Just like any advertising consistency is the key factor.

If you put one add in a newspaper and hope to get lots of sales then you probably will be disappointed. However if you run the add over a few weeks then your chances increase dramatically.

The same applies to your online marketing. To just have a website with no new content is like the single add but when you add content on a consistent basis your chances of new sales and more visitors increase dramatically.

Web Marketing in Australia is a growing and dynamic industry however there are also a lot of people coming into the industry who have some talent in webdesign but do not understand the different marketing strategies required for the Internet.

Here is one of our customers who had a nice website but were simply not getting any results. By simply fixing their website and adding some regular content they now get a lot more visitors and new customers.

Web Marketing In Australia Profit Example

The business is called Affordable Sheds Southside, based in Beenleigh Australia, and if you entered in their business name you would find them however if you entered any of their products you would not find them. Web Marketing in Australia is about targeting products and services.

Over the last few months we have started to add content about their products and services so now you can find them for different keywords.

Want to find a prefabricated Shed in Australia here is their position in Google No 3 or 4 on the first page out of 180,000 results.

A specific product called the Manor Garden Shed on the front page of Google in position 2 or 3 out of  131,000 results and we could go on.

If you want to get more traffic and increase your web marketing in Australia then contact us today and find out how we can help.

Contact us to Increase your
Web Marketing In Australia