If so, I’ve got a new book coming out shortly and I’d like to you to appear in it!

E-Mail marketing is the #1 most critical tactic any business can perform online. Pound for pound it’s also reported to be the most effective tactics any company can perform in terms of ROI (Return on Investment).

All the biggest companies use it to generate extra sales, revenues and profits - so if I have a ‘mission’ at the moment, it’s to get a lot more small business owners using e-mail effectively.

My new book’s going to be called ‘E-Mail Marketing Dynamite’, and I’m looking to interview a handful of business owners who *are* using e-mail effectively to appear in the book.

*** Will you be one of them?! ***

If you _are_ actively using e-mail and getting good to great results, I want to spend on an hour on the phone with you, and pick your brains on…

• How you use e-mail marketing to boost sales & profits.
• What specific tools and techniques do you use?
• Any tips and tricks you’ve discovered.
• And any other benefits it has on your business.

So why would you agree to do this for me?

Well, apart from the fact it’ll be great to talk with you, your interview (or key sections of it) will appear in my new book - which is going to be promoted very heavily to more than two hundreds thousand small businesses in the UK, and a lot more Internationally.

You’ll be famous!

Even better, if you appear in my book I’ll also list your web address and a brief bio, which although it won’t be a proper advertisement, I can almost guarantee will increase traffic to your web site… and that could result in more sales and new business.

So, if you like the idea of more fame (and maybe fortune too) call my p.a. Louise Carlin on UK Freephone 0800 612 0616 or International (or from mobile phones) on 01377 267365 (between 9am to 5pm BST) and she’ll set us up with a mutually convenient time to speak.

I look forward to speaking shortly!

Ed.

P.S. I only want one person from each industry - so act fast if the thought of appearing in my book appeals to you!

(A) How many visitors did your web site get last week?

(B) What’s your web site’s conversion rate?

(C) And what are your website’s best and most profitable sources of traffic? (Visitors.)

If you don’t know the answers to those questions — or if you don’t know what I mean by any of those phrases — then I can almost guarantee your web marketing strategy is not generating the highest levels of sales and profits.

Why?

Well, first of all, you may actually be getting visitors to your site… but it may not be doing a good job of converting them into sales-leads or customers and clients.

Or you may have an issue that’s affecting one of my mentor client’s web sites… he’s got a web site that is now converting more than 9% of his targeted traffic into sales-leads, but it appears his site is NOT getting the traffic (visitors) he or I had originally been lead to believe.

My client’s been thinking his site needs to be better at converting visitors - whereas I’ve explained that’s no longer the main issue… what he needs more urgently is to simply get more prospects (aka ‘targeted traffic’) on to it.

My client needs regional sales-leads — rather than National or International, so in his case, based on his business and budgetary constraints, I’ve recommend he starts submitting articles and press releases to local publications that are read by his target audience, runs Google Adwords with radial geographic targetting turned on, and other such tactics.

Those tactics will produce a stream of genuine prospects, not to his main site but to landing pages I’ve helped him develop.

Now prior to me getting involved he’d been sold the ‘Search Engine Optimisation dream’… he’d been told that all he needed to do was have a website that appeared highly in Google for certain phrases. Unfortunately he’s discovered that’s very much only one of many things he needs to do.

So he had invested in a website that IS appearing high on Google’s organic (free) search results, but he discovered — thanks to web statistics which he didn’t have access to before — that the traffic he was getting was mostly outside his sales region!!

Also his site is well designed and worded to appear high up in Google, for competitive search phrases… but it’s pretty much useless at getting visitors to convert into enquirers. Typical!

The thing is, without having access to quality data (web statistics), he may have continued to focus on trying to optimise his site for conversion, when in fact the main issue was that he simply needs more local traffic.

The site (or rather the popups and landing pages we’ve created recently) are doing a damn good job of capturing sales-leads and allowing him to perform e-mail marketing.

How are your statistics today?

Ed.

Click here to watch it.

It’s a fantastic tool, and best of all… it’s free!

Also, here are some quick tips on registering domain names for landing pages…

• If you’re advertising in print make sure they’re short and memorable.
• Make sure there aren’t any hidden ‘rude words’ in your domain name.
• If you sell International always try and register the ‘.com’ version.
• If you’re outside the USA and sell nationally you’ll also probably want to register your country specific domain (like domain.co.uk in the United Kingom) but still register the .com to stop ‘cyber-squatters’ and competitors trying to capture some of your traffic.

Warm regards,
Ed.

P.S. Sites mentioned in the video:
Ajax Whois
Email Marketing Dynamite

P.P.S. If you bought 5R Formula on my recommendation I promise your bonus is on it’s way, just taking a bit longer than expected. (Hint: It’s a key part of my new E-Mail Marketing Dynamite package mentioned in this video.

I’ve been using The Action Machine for a few weeks now, and it’s boosted my productivity by what I can only guess is hundreds of percent.

How it works is incredibly simple.

You give it a list of things you want to accomplish today, set a deadline for each task (rounded up to the nearest 15 minutes). Then it displays those tasks all on a screen with a timer underneath each one.

Then all you do is pick a task, start the timer and get working in it. You can click to pause the task timer, but I’ve found the best way to use it is to keep working on each task, relentlessly, until you finish it.

And when the task timer beeps to say the time’s up… that’s it. You don’t do any more on that task.

Now the relentless focus — and the fact you’re ‘not allowed’ to spend any more time on that specific task — is a powerful way of making sure you don’t fall foul of Parkinson’s Law, which states “Work expands so as to fill the time available for its completion.”

In other words the more time you have available to do something, the longer that task takes to complete. I find that a lot — which is why for me The Action Machine has made such a big difference to the way I work.

It’s incredibly simple, seriously effective software. I love it.

Click here to read more about how it works.

A lot of modern office and productivity software is suffering from ‘feature bloat’… where developers throw in lots of features you don’t need and never use so they can put a higher price tag on it. The Action Machine doesn’t suffer any of that. It does one thing, and one thing very well.

Check it out and see what a difference it can make to your day too!

-Ed.

Well, one design/creative agency has taken quite a rather bold stance on that issue.

WARNING: Do not click the link below if you’re…

(a) Easily offended, or,
(b) If you run a design agency that charges astronical fees for web design and other ‘creative’ that fails to get results for your clients.

Otherwise, Check this out - and ask for your free poster before they’re all gone!!

Have a great weekend,
Ed.

P.S. Thanks to Philip Hutchinson of Direct Mail Tips for sending me this.

P.P.S. Free bonuses for everyone who ordered Daniel Levis’ 5R Conversion Formula are shipping next week now - slight delay (but it’ll be worth it - you’ll see!)

P.P.P.S. I’m launching a new programme next week (which is also the programme I’m giving away free to anyone who bought the 5R Formula.) More about that on Monday.

Anyway, because of this, whenever I do training on Google Adwords, I quite often use ’scuba diving’ as an example topic, because I can talk about every type of site from e-commerce shops selling scuba equipment, through to dive centres, certified training courses and so on.

So this morning I was writing an article on Google Adwords for the next issue of my Web Profits Monthly newsletter, explaining how to structure campaigns for maximum return.

I needed a screen shot (illustration) to go with my article so I went to Google and ran a search on the phrase ’scuba face mask’ and here’s the screen I got…

Now you can see I’ve highlighted some parts of the screen red — those are adverts offering me ’swine flue’ or ’surgical masks’… in other words poducts that are totally irrelevant to what I was looking for.

It’s crazy advertising, and here’s why…

Obviously I was looking for a scuba face masks. The word scuba was in my search phrase.

I was not looking for face masks to help me avoid getting swine flu, or to help me operate on anyone!

Now, the swine flu pandemic is of course on my mind. So I could quite easily have clicked any of those adverts out of general interest.

Had I done so, my click would have cost those advertisers money - and I’m guessing quite a lot of money, because the adverts I’ve highlighted in red were at the very top of the page, which is the most expensive place to have your Google adverts.

And if I had clicked, how likely would I have been to buy a swine flue face mask?

Not very!

In other words those advertisers are potentially losing money by getting untargeted clicks - people who click the advert out of interest but who are not actual prospects.

Google Adwords can cost a lot. If you want a Google Adwords account that helps grow your business — and doesn’t just bleed your credit card dry with nothing to show for it — then you need to advertise smart.

Use Negative Keywords.

All those advertisers need to do to minimise untargeted clicks is to add words like ’scuba’ as what are called negative keywords, which tell Google Adwords when not to display adverts.

In this case those retailers who are advertising swine flu masks should have negative keywords that prevent their adverts from displaying when I search one ’scuba face masks’, and also any other type of face mask that is not swine flue related. (Motorbiking, BMXing, cycling, swimming, and so on.)

That’s all it takes, but they’ve failed to do this simple step and I reckon it’s costing them money.

If you’ve not yet tried Google Adwords for your business then I thoroughly recommend it - the impact on customer acquisition and sales-lead generation can be nothing short of staggering… just don’t make the same mistakes these advertisers are making!

Ed.

P.S. I covered negative keywords in a lot of detail in last month’s issue of Web Profits Monthly - you can get back issues from here, but it’s a lot cheaper to get them on subscription.

Watch this video to find out why I’m raving about 5R! (CLICK THE GRAPHIC BELOW)

In a nutshell, this is one of the best copywriting programmes I’ve seen, because of the systematic way it goes all the way from from market research through to the end result of highly responsive web copy that packs a powerful emotional punch.

As explained in the video, Daniel’s special offer to my blog readers and email subscribers (which obviously includes you!) is a fantastic $200 discount off the standard price.

==> Click here to get the full 5R Formula shown in my review at $200 discount.

Remember, Daniel’s special offer expires on the 30th April — that’s this coming Thursday!

Act now and take advantage of Daniel’s amazing 365-day guarantee — where he says “if after implementing his system you don’t see an extra $15,000 sales (more than £10,000) as a direct result then you get a full refund.”

How strong a guarantee is that! Who wouldn’t want to try this programme and put Daniel to the test?

I look forward to hearing about the amazing effect this has on your web marketing too. Click here now to go and grab your package too.

To greater web conversion,

Ed.

Daniel delivered exceptional advice you can profit from immediately if you put it to use.

Unfortunately I screwed up with the time I announced when I said 8pm GMT - obviously we’re in British Summer Time so I should have said 8pm BST.

Apologies to everyone who joined the call at 9pm when we were already halfway through!

To make amends, Daniel’s agreed to let me make a recording of the training available to you — but only for a very short time.

I urge you to grab a pen and paper and listen to this as soon as you’re able… there are some *stunning* tactics you can apply today to make your web site work at a much greater level.

CLICK HERE TO LISTEN.

Please Let me know what you think by leaving a comment below.

Cheers!
Ed.

I don’t normally do live teleseminars (this is only the second one I’ve ever done), but the opportunity to get Daniel on the phone *live* is simply too good to miss!

I’ve known about Daniel for a long time - he’s a genius at optimising web site conversion — which I explained in my book and various reports is one of the real secrets to get more leads, more sales, and more profits from your site.

Click here to register and discover: “How to Grow Your Customer and Prospect Lists Online 4 to 7 Times Faster — Without Spending a Single Penny More on Traffic, or Hiring a Hot Shot Copywriter!”

The lifeblood of your business is your list of customers and prospects…

Wouldn’t it be great to grow it faster?

According to a recent Internet Marketing Center survey, online advertisers are capturing contact information from an average of between 5% and 10% of the people who visit their websites, and of those, only 1% to 2% become paying customers.

It’s shockingly bad and oh so common, especially among UK small business websites.

So, how would you like to uncover a little known way to do 4 TO 7 times better… without having to attract a single additional visitor to your web site?

Well that’s just one of the profit boosting secrets you’ll discover at the teleseminar this coming Thursday, where I’ll be grilling web copywriting and conversion expert Daniel Levis.

Click here now to register.

One more thing: Daniel is one of the HOTTEST online copywriting specialists I know.

Where most people would be thrilled to turn 1% to 2% of their website visitors into buyers, Daniel’s clients enjoy conversion rates as high as 10%!

His online sales strategies are so good his private clients routinely fork out $17,500 (about £12,000) for a single web marketing campaign — plus a cut of the sales.

That’s actually amazing value when you consider one of his clients rakes in over $5 million a month! (About £3.5 Million GBP).

On our call Daniel’s giving away a complete 5 step strategy for supercharging the selling power of your ENTIRE web presence that he says ANYBODY can use to instantly begin growing their online sourced lists up to 7 TIMES FASTER than just about everybody else!

If you’re sick and tired of waiting for the day your web site finally begins making more sales…

generating more traffic…

capturing more HIGH QUALITY leads…

and bringing in more customers like clockwork while you goof off and enjoy the profits…

YOU DO NOT WANT TO MISS THIS EVENT!

Click here to register

Plus, if you’re quick, you can erupt your online sales and profits before the call even begins.

Be one of the first 250 to register, and you’ll also get instant access to over 30 minutes of hard core conversion training on streaming video…

Take my advice and — while you can — steal Daniel’s simple, but highly effective 5 Step process for creating websites that sell and put it to work in your business.

Sign up for these exciting training opportunities at the below link. There’s no cost to get in.

Click here to register

I really hope you sign up for this — it’s not very often I do a live teleseminar, especially with someone like Daniel, so you can be sure the information will be top notch.

I look forward to seeing you on the call!

-Ed.

P.S. Many of the teleseminars I’ve listened to have been ‘pretty thin’ on content. This won’t suffer that problem - Daniel’s going to reveal some of the key principles of getting web conversion that many copywriters fail to talk about.

This is quality information that will be recorded and sold at a later date, and it can give you a real edge.

Register NOW!

While I’m away I’ve noticed an updated version of one of the most impressive Internet marketing courses I ever invested in is back on the market… Jeff Walker’s Product Launch Formula (PLF).

Rather than me explain what it is, click here to get an explanation straight from the horse’s mouth.

Jeff’s giving away 70 minutes of free video training as a preview of the full course — and knowing Jeff, the quality and depth of information in that video will be *immense*.

If you have ANY interest in making money online, even as an *extra* income in addition to your main business, then PLF has just about everything you need to know.

It’s also reveals the key tactics I use to run my own online business - if you watch the following video you’ll recognise at least a handful of techniques I deployed in the run up to launch my mentoring programme last week (and which is nearly full as a result!)

If you’re curious, click here to check it out.

Watch those videos while they’re online, because whether or not you invest in his full programme, these will give you a solid grounding in one of the most effective marketing strategies ever devised.

Enjoy!

-Ed.

P.S. This is an affiliate offer. If you watch the video and then decide to invest in PLF I get paid a commission which is nice. Of course if you watch the video and don’t buy then I don’t get any commission - and that’s fine too!

I only ever promote affiliate programmes that I’ve personally tried and tested. Considering I run my business using core tactics of Product Launch Formula I think I’d be doing you a great disservice if I didn’t let you know about it.

Watch the videos because even if you have no intention of investing in the full programme because you’ll get a World-class explanation of one of the most powerfully effective marketing techniques, which I understand even Apple recently used to launch one of their most successful ever products!! (Yes, it’s _that_ good!)

Don’t miss it! Here’s the final link.