Web Reporting & Analytics Sentry

Quantcast Goes Global With Local Audience Insights

2010-05-05T13:48:00.000-07:00

Quantcast now delivers audience insights localized for every country around the globe to support its burgeoning slate of international publishers and marketers. Quantcast audience measurement provides web site owners with accurate, directly measured traffic, demographic, lifestyle, business and geographic audience data. Best of all, Quantcast audience measurement is completely free. By providing the marketplace with unparalleled audience insights, Quantcast enables publishers to better represent their unique audiences and empowers advertisers to reach specific online consumers with accuracy and scale. Quantcast provides comprehensive audience measurement for web sites, videos, widgets, games and more, with flexible options for understanding distributed/syndicated content and even networks that combine multiple individual properties. Standard integration is offered for numerous content, video and ad serving platforms Adobe Flash and Open Source Media Framework, Microsoft Silverlight, Brightcove, Freewheel, Auditude, LiveRail, Visible Measures, WebTrends, PointRoll, Atlas, Doubleclick, and many more.

"The rapid pace of change in the global media industry necessitates a new approach to audience measurement and enablement", said Konrad Feldman, co-founder and CEO Quantcast. "We're very proud of the support Quantcast has received from publishers and marketers around the world, and we're thrilled to offer country specific audience data to drive the industry's transformation to real-time content discovery and personalization." Since its launch in late 2006, Quantcast has rapidly grown and, today, provides audience insights for tens of millions of web destinations around the world. From global media leaders to individual blogs, when it comes to audience data, the world's digital community turns to Quantcast. Global, and local, media leaders and web pioneers use Quantcast including MTV Networks, Bloomberg, The Economist, Reuters, IAC, BBC, Time Inc., NBC Universal, Discovery Communications, TypePad, WordPress, Dailymotion, Metacafe, Hi5, Netlog, Demand Media and LinkedIn.

Smaato releases the first Smaato Mobile Advertising Metrics

2010-01-14T14:27:00.000-08:00

Smaato Inc. published the Smaato Mobile Advertising Metrics. The Smaato Metrics reveal for the first time a Click Through Rate (CTR) Index by handset operating system. In addition, the Smaato Metrics show a comparison of mobile ad network fill rates worldwide and for the USA. These metrics are based upon 3 Billion ad requests served in the Smaato Network in December 2009.

“The Smaato Metrics provide key findings for the mobile advertising market: The performance of iPhone and iPod touch over the Android platform handsets is twice as good in regards to response rates (CTR). In regards to CTR, Symbian phones perform best and show twice as good performance over Feature Phones.” Ragnar Kruse, CEO of Smaato said. Quattro Wireless (recently acquired by Apple) and Millennial Media are the top performing mobile ad networks in the USA according to the Smaato Metrics. Both ad networks performed equally with 83% fill rates for mobile publishers in the Smaato Network.

“For mobile ad network performance, the Smaato Metrics show that the average worldwide fill rate is only 35%, which means that mobile publishers need multiple ad networks to monetize their inventory. Quattro Wireless and Millennial Media were the top performing ad networks in the US with a fill rate of 83% after optimization by Smaato – this demonstrated a very strong holiday season 2009 in Mobile Advertising,” Ragnar continued. Smaato released today also a new whitepaper for mobile publishers as a backgrounder on the current mobile advertising market and choices for publishers to maximize their mobile ROI. The whitepaper can be downloaded at www.smaato.com/whitepaper and portraits international trends & findings for mobile ad monetization.

Business Analytics SaaS Market to Grow Three Times Faster Than the Overall Business Analytics Market (IDC)

2010-01-11T14:52:00.000-08:00

Over the next five years, the business analytics software-as-a service (SaaS) market will grow more than three times as fast as the total business analytics software market with a compound annual growth rate (CAGR) of 22.4% through 2013. A new study from IDC finds that the number of business analytics SaaS users will grow rapidly from a small base, however market revenue will remain low relative to on-premise software throughout the forecast period.

As more and more business analytics software providers move to address increasing market demand for software that is updated frequently, hosted offsite, and can be purchased on a subscription basis, several factors will help aid in driving this growth. "The business analytics SaaS market is poised for rapid growth as more organizations turn to cloud-based computing and alternative deployment options," said Brian McDonough, research manager for IDC's Business Analytics Solutions research service. "Growth expectations must be tempered as revenue generation gains traction behind user adoption."

This IDC study, Worldwide Business Analytics Software-as-a-Service Forecast, 2008-2013 (IDC #221320) presents the forecast for business analytics software offered as a service and discusses the drivers and trends impacting the market. It also addresses the competitive landscape of the business analytics SaaS market, which is now comprised of a mix of new entrants – established as SaaS providers – as well as established analytics vendors who have added SaaS offerings. Finally, the study provides essential guidance for vendors and users. Review the abstract or order this report via the IDC portal

comScore Announces New Service with IRI to Measure Impact of Online Advertising

2009-12-21T15:14:00.000-08:00

comScore announced a new solution, in conjunction with Information Resources, Inc. (IRI), that measures the effectiveness of online advertising campaigns in building sales of CPG brands in supermarkets, drug stores, mass merchants, convenience stores and other retail channels that are important to the CPG industry. The solution uses IRI's Consumer NetworkTM household purchase panel to measure retail sales in all channels along with comScore's ability to understand which panelists were exposed to online advertising. The solution will be integrated into comScore's AdEffxTM suite of products that provides media planners with all the tools they need to maximize the ROI from their online ad campaigns, ranging from data for improved planning through to tools for smarter buying and finally the channel-wide measurement of campaign ROI that are the focus of this new service.

"This solution presents CPG advertisers with a comprehensive understanding of their brand sales gains that resulted from online ad exposures, whether those sales occur in supermarkets, drug stores, or other channels where their brands are purchased," said Alistair Sutcliffe, comScore vice president. "The combination of IRI's multi-channel purchase panel data with comScore's industry-leading online data offers the critical components needed to accurately tie consumers' purchase behavior back to their exposure to online media."

"IRI's history is rooted in the introduction of innovative services that deliver breakthrough value to the CPG industry, and once again we see that happening here," said Robert (Bob) I. Tomei, President of Consumer and Shopper Insights, IRI. "Today's marketers must be more efficient and effective with their online campaigns while at the same time, be in a position to evaluate how online behavior drives offline sales. The powerful combination of comScore, the leader in Internet measurement, and IRI provides a comprehensive suite of media planning, buying and analysis services which will help provide the insights that the CPG industry needs as it explores the many and varied uses of online marketing." comScore's press room provide complete details of this new service

comScore Launches AdEffx™ Suite for Digital Advertising Effectiveness

2009-12-10T15:20:00.000-08:00

comScore launched comScore AdEffx™, an integrated campaign effectiveness measurement suite that enables clients to accurately “measure what matters” depending on their particular campaign objectives. The comScore AdEffx suite resolves many longstanding measurement challenges that have precluded advertisers and publishers from accurately accounting for ad delivery against its intended targets and the resulting brand and sales lifts on audiences exposed to the campaign. The comScore AdEffx™ suite currently includes five core services:

Campaign Essentials – Provides critical measures of the actual delivery of every campaign including reach, frequency, GRPs / TRPs and demographics of those exposed to the advertising in a post-buy analysis. This module provides advertisers and their agencies with the type of campaign reporting information they are used to obtaining through TV post-buy analyses, helping make online advertising consistent with traditional media.
Action Lift – Demonstrates the lift in online behaviors over time following the viewing of a marketer’s ad at any Web site and in any ad format, including search, display and video formats. Behavioral changes that are measured include site visitation and trademark search query activity.
Brand Survey Lift – Demonstrates the lift in consumer attitudes and intentions subsequent to advertising exposure in any online ad format. Can also include an evaluation of the lift from mobile advertising.
Online Sales Lift – Measures the lift in sales over time at an e-commerce site following exposure to an online ad in any format. This module includes a measurement of latent purchase behavior that is not accurately captured by click-based metrics, giving marketers a unique view into their online market share.
Offline Sales Lift – Measures the lift in offline sales resulting from online ad exposure in any ad format, also including latent buying following ad exposure. The solution matches the comScore panel with third party offline databases to create single-source data marts that combine online activities (including ad exposure) with offline buying behavior.

“comScore’s continued innovation in the field of advertising effectiveness has helped us provide added value to our clients. Their suite of products allows us to measure advertising impact across delivery, attitudinal changes and offline sales impact” said Theresa LaMontagne, Carat SVP of Data Analytics and Insights. comScore's product portaldescribed the complete feature set and performance parameters

Arbitron, comScore and Omniture to Provide NBC with Cross-Platform Audience Measurement for 2010 Winter Olympics

2009-12-04T12:33:00.000-08:00

Arbitron Inc. announced that together with online marketing research and analytics companies comScore, Inc. and Omniture, an Adobe company, it is collaborating with NBC Sports, a division of NBC Universal, Inc. to provide reliable and credible cross-platform audience measurement for the Vancouver 2010 Olympic Winter Games. Arbitron, comScore and Omniture will help track NBC’s total Olympic coverage reach across its broadcast, cable and online platforms, providing NBC with unique insights on cross-platform media usage, simultaneous media usage and incremental audience via online video. NBC expects to have access to day-after-next results.

The three companies expect to provide NBC with a 360-degree view of its 2010 Winter Olympic audience by leveraging Arbitron’s Portable People Meter™ (PPM™) technology, comScore’s panel-based measurement platform and Omniture’s industry-leading online analytics. The PPM device is a portable cell-phone sized meter that detects an inaudible code that is embedded in any encoded audio stream and provides person-level media exposure information. By leveraging the unique mobility of the PPM technology, Arbitron plans to follow NBC’s 2010 Winter Olympic audience throughout their day and capture their in-home and out-of-home media exposure.

Massive Inc., comScore Announce New In-game Advertising Research Methodology

2009-11-13T13:31:00.000-08:00

Through a new methodology developed by the two comScore and Massive, Inc. (a Microsoft company), advertisers will get an inside look at the degree to which in-game ads motivate gamers to visit Web sites, conduct brand-related search queries and engage in other online actions, something that previously had gone un-measured.

“We know from 80-plus independently verified post-campaign studies that in-game advertising increases brand engagement,” said JJ Richards, general manager of Massive Inc., the creator of a leading network for dynamic video game advertising. “But what we didn’t know was the correlation between in-game ads and consumer action. Through this partnership with comScore, we will also now be able to measure those consumer actions that result from in-game ads. We think this has the potential to literally ‘change the game’ for both advertisers and publishers who want to improve the effectiveness of their in-game ad efforts.”

Ad Effx Action Lift for Gaming matches in-game console ad serving data from Massive with comScore’s third-party, post-campaign panel data to track and measure in-game advertising effectiveness. By combining Microsoft’s proprietary, non-personally identifying Anonymous ID data, which is common across Xbox LIVE and Microsoft Web properties (known as Windows Live IDs), with user data from comScore’s panel of two million Internet users worldwide, comScore can determine if panelists who saw in-game advertising subsequently visited a brand’s Web site, searched brand-related terms or engaged in other online behaviors important to advertisers.

Experian® Hitwise® announced today that Google accounted for 70.60 percent of all U.S. searches conducted in the four weeks ending Oct. 31, 2009

2009-11-12T13:56:00.000-08:00

Experian^® Hitwise^® announced that Google accounted for 70.60 percent of all U.S. searches conducted in the four weeks ending Oct. 31, 2009. Yahoo! Search, Bing and Ask.com received 16.14 percent, 9.57 percent and 2.62 percent, respectively. The remaining 52 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.10 percent of U.S. searches.

Percentage of U.S. searches among leading search engine providers
Domain	September 2009	October 2009	Month-over-month percent change
www.google.com	71.08%	70.60%	-1%
search.yahoo.com	16.38%	16.14%	-1%
www.bing.com*	8.96%	9.57%	7%
www.ask.com	2.56%	2.62%	2%
Note: Data is based on four-week rolling periods (ending Oct. 31, 2009, and Oct. 3, 2009) from the Hitwise sample of 10 million U.S. Internet users.
*This includes executed searches on Bing.com, Live.com and MSN Search but does not include searches on Club.Live.com.
Source: Experian Hitwise

Longer search queries, averaging searches of five to more than eight words in length, increased 3 percent between October and September 2009. Searches of eight or more words increased 4 percent. The same time period showed that shorter search queries - those averaging one to four words long - decreased 1 percent from month to month. Searches of one word comprised the majority of searches, amounting to 24.03 percent of all queries.

Percentage of U.S. clicks by number of keywords
Subject	September 2009	October 2009	Month-over-month percent change
One word	24.32%	24.03%	-1%
Two words	23.55%	23.13%	-2%
Three words	20.52%	20.53%	0%
Four words	13.69%	13.83%	1%
Five words	7.94%	8.13%	2%
Six words	4.30%	4.42%	3%
Seven words	2.33%	2.43%	4%
Eight or more words	3.35%	3.49%	4%
Note: Data is based on four-week rolling periods (ending Oct. 31, 2009, and Oct. 3, 2009) from the Hitwise sample of 10 million U.S. Internet users.
Source: Experian Hitwise

Search engines continue to be the primary way Internet users navigate to key industry categories. Comparing October 2009 with October 2008, Automotive, Business and Finance, Entertainment, News and Media, Online Video, Social Networking and Sports categories showed double-digit increases in their share of traffic coming directly from search engines.

AdMob publishes its Mobile Metrics Report (September 2009)

2009-10-29T14:10:00.000-07:00

AdMob examined the rapid and global growth of mobile Web and application usage over the past two years in their September 2009 AdMob Mobile Metrics Report. This month marks the second anniversary of the Mobile Metrics Report and the growth in traffic since September 2007 demonstrates that mobile data usage is a truly global phenomenon. In September 2009 AdMob received more than 100 million ad requests from 14 countries, and more than 10 million ad requests from 64 countries.

The report also highlights the rapid growth in usage of mobile Web sites and applications on new devices in the past year. In September 2008, the Motorola RAZR was the top device in the US, and the iPhone was the only touchscreen device in the Top 10. In September 2009, the list of the top 10 devices includes five with touchscreens, six with Wi-Fi capabilities, and six with application stores. These devices are responsible for a much higher percentage of mobile usage than their share of handsets sold. However, feature phones like the Samsung R450 and Motorola RAZR V3 still represent 60 percent of ad requests in the US. The strong mobile Web usage on these feature phones is likely driven by unlimited data plans. Download this new report via AdMob's portal by clicking on the title to this article

Contactology and ClickTale Integrate Post-Click Analytics with Email Marketing

2009-10-28T16:07:00.000-07:00

Contactology announced a first-of-its-kind technology partnership with ClickTale, a recognized pioneer and leader in web analytics and customer experience optimization. The partnership represents the first time post-click analytics based on actual subscriber behavior has been integrated with email marketing technology. Marketers can track web movements of opt-in email subscribers through recorded video of visitors’ actions on subsequent visits to a web site based on collected demographic data that is “tagged” in an email campaign. This insight provides marketers with a solid understanding of how recipients respond to campaign efforts post email click. Marketers can optimize both email campaigns and landing pages based on certain behaviors or demographic segments within their subscriber base. For example, online retailers can now compare how men in their forties are engaging versus men in their thirties and adjust web and landing page strategies to maximize future user engagement.

“This level of integration is very different from anything else available in the marketplace,” said Drew Adams, president, Contactology. “We are bringing together the best of web analytics and email marketing to drive a more integrated approach to valuing interactive marketing campaigns.”

The joint solution is quick and easy to implement, requiring only an active Contactology account and a ClickTale account to access this feature. In addition, a simple ClickTale code must be inserted into each webpage to be recorded.

“This partnership takes the integration between email marketing and web analytics to the next level, providing unprecedented post-click analytics insight into email campaigns,” said Dr. Tal Schwartz, ClickTale co-founder and CEO. “These combined capabilities will provide immediate value for any integrated marketing campaign.” Visit Contactology's blog for complete partnership and integration details

Omniture and Havas Digital Launch SearchCenter solution to Optimize Paid Search Marketing Campaigns

2009-10-08T15:14:00.000-07:00

Omniture,and Havas Digital, the interactive arm of Havas Media, today announced a global partner relationship in which Havas Digital will become Omniture Certified and roll out Omniture SearchCenter across its Fortune 500 clients. This announcement will span the agency's holdings globally via the Media Contacts, Lattitud and iGlue brands and will leverage the existing Omniture and Havas Digital client base in those markets.

Havas Digital will train its global search teams through Omniture to use SearchCenter. The application helps simplify search marketing by providing a common interface to manage search campaigns and campaign metrics integrated with Web analytics and optimization across marketing programs in order to marry paid search campaigns with sales and marketing data for better profit optimization and increased ROI. The agency will integrate its media consulting expertise with Omniture's best-in-breed paid search and bid management technology to better manage paid search advertising spend for clients and integrate clients' search campaigns with all marketing initiatives, both online and offline.

Havas Digital is present in more than 40 countries with more than 400 clients offering expertise in interactive, direct, CRM and mobile marketing. The agency encompasses the digital media division of Havas and is one of the top-ranked interactive communications consulting companies worldwide. Omniture SearchCenter is part of the Omniture Online Marketing Suite, an integrated suite of applications that enables marketers to unleash the power of their customer data to optimize ad spend and conversion while delivering customers relevant, personalized experiences. The Omniture SearchCenter solution portla offer complete feature details

Adlucent Launches Real-Time SEM Analytics for Online Retailers

2009-09-21T12:59:00.000-07:00

Adlucent announced the release of a new version of the industry’s first search engine marketing (SEM) platform designed to help online retailers grow revenue and profits by automatically adjusting their search advertising campaigns based on real-time inventory levels, product popularity, and search query trends. Adlucent’s real-time SEM analytics technology helps retailers predict top selling items dynamically so they can plan advertising investments to improve profits, eliminate wasteful ad spend and optimize returns on search marketing. Product demonstrations of the new platform will be given at Adlucent booth 607 at the Shop.org 2009 Annual Summit.

“Whether they sell kitchenware or DVDs, online retailers are trying to figure out which products will be hot this holiday season,” said Michael Griffin, founder and CTO of Adlucent. “Our customers already know the answer to that question based on our platform’s unique ability to predict the top items on everyone’s shopping list. Our customers can use this information to make the decisions on which products to promote, how aggressively to promote them, and which ones to leave out of SEM campaigns.” Visit Adlucent's SEM analytics portal for all the solution details. The Adlucent Real-Time SEM Analytics for retailers is powered by the company’s Deep Search™ technology, which accurately monitors and predicts how keywords will behave, thereby minimizing testing costs and maximizing keyword profitability. The platform is accessible via a simple, easy-to-use Web interface.

Beware: That “Integrated Analytics” Package Your Vendor Wants to Sell You May Not Be Fully Integrated with Your Website

2009-09-17T14:38:00.000-07:00

According to a 2007 report from Forrester Research, 83 percent of marketers embrace the idea of a comprehensive web marketing applications suite, with 45 percent citing “improved online customer experience” as their #1 priority. But watch out: Brett Zucker, Chief Technology Officer at Bridgeline Software warns that many web marketing application suites touted as having "integrated analytics" in fact do not. "Many metrics tools advertised as 'integrated analytics' are only marginally integrated into the website and its applications," he says.

In a new special report, “What is Integrated Analytics?”, Zucker explains the 3 tiers of analytics package integration available to marketers, how to achieve true integration between analytics and other website applications, and how integrated analytics can improve website performance and ROI. According to Zucker, one drawback of connected analytics is that the creation of page tags is prone to human error making possible erroneous reporting of analytics data. Zucker estimates that because of page tag errors, data accuracy of connected analytics systems can be off by as much as 10% -- meaning one out of every ten web page metric reports can contain serious errors with misleading data.

With truly integrated analytics, the analytics package can automatically assign user profiles to website visitors based on their activity. The user profile is conveyed to the CMS, which can dynamically serve persuasive and relevant content to users based on their profiles. As a result, dynamic segments of the website are tailored to each user’s interests, improving user experience and conversion rates. Visit Bridgeline's product portal for complete details

comScore reports 81 Million Americans Visited a Government Web Site in July

2009-09-09T15:13:00.000-07:00

comScore, Inc. has released an overview of the government site category, which revealed that more than 81 million Americans visited government sites in July, representing 42 percent of the U.S. Internet audience.

The Department of Commerce (which includes substantial traffic at Weather.gov and the site for the National Oceanic and Atmospheric Administration, NOAA.gov) ranked as the most visited federal government Web entity in July with 7.1 million visitors, followed by Web sites for the Department of Education (ED.gov) with 7 million visitors, the National Institute of Health (NIH.gov) with 6.9 million visitors, the Internal Revenue Service (IRS.gov) with 4.2 million visitors and the Social Security Administration (SSA.gov) with 3.3 million visitors. CARS.gov, which did not even exist one year ago, garnered nearly 2.1 million visitors due to the summertime “Cash for Clunkers” incentive. WhiteHouse.gov was up 88 percent versus year ago to 1.1 million visitors, as Americans exhibited an interest in the policies and initiatives of newly elected President Barack Obama. Both branches of the legislature also showed impressive gains, with the Senate.gov up 93 percent and House.gov up 73 percent, most likely due to the current debate over healthcare reform.

Top Federal Government Sites July 2009 vs. July 2008 Total U.S. – Home/Work/University Locations Source: comScore Media Metrix
	Total Unique Visitors (000)
	Jul-2008	Jul-2009	% Change
Total Internet : Total Audience	189,134	195,538	3%
Government	81,591	81,221	0%
Department of Commerce*	8,278	7,058	-15%
ED.GOV	5,756	7,008	22%
NIH	7,841	6,968	-11%
IRS.GOV	8,865	4,226	-52%
SSA.GOV	3,752	3,308	-12%
NASA.GOV	1,618	2,933	81%
USAJOBS.GOV	2,057	2,652	29%
CDC.GOV	2,204	2,632	19%
STATE.GOV	1,876	2,277	21%
NPS.GOV	1,998	2,253	13%
CARS.GOV	N/A	2,083	N/A
USDA.GOV	1,681	2,034	21%
FUELECONOMY.GOV	646	1,988	208%
ARMY.MIL	1,638	1,828	12%
HHS.GOV	2,297	1,809	-21%
HUD.GOV	1,459	1,803	24%
SENATE.GOV	878	1,698	93%
USCIS.GOV	1,282	1,601	25%
BLS.GOV	1,315	1,462	11%
HOUSE.GOV	714	1,234	73%
WHITEHOUSE.GOV	604	1,138	88

Visit comScores' portal for complete web site results

Omniture ReportBuilder Now Available for SiteCatalyst

2009-08-06T15:28:00.000-07:00

Omniture announced the immediate availability of Omniture ReportBuilder for Omniture SiteCatalyst customers, delivering advanced dashboarding and enterprise reporting capabilities. Omniture ReportBuilder is a stand-alone reporting tool for SiteCatalyst that is tightly integrated with Microsoft Excel, enabling users to create customized reports and queries on the fly.

Matt Langie, senior director, product marketing at Omniture stated "The original HBX ReportBuilder was a popular feature among HBX customers and we have built upon and improved that tool for Omniture SiteCatalyst users. We anticipate even further enhancements to Omniture ReportBuilder as we continue to provide customers with better reporting, data integration and dashboarding capabilities." Visit Omniture.com for complete product details

Webtrends Acquires Multivariate Testing, Optimization, and Targeting Leader Widemile

2009-07-30T16:29:00.000-07:00

Webtrends, a global analytics leader with world-class data collection and analysis solutions, has entered a definitive agreement to acquire Widemile, a leading provider of multivariate testing and site optimization technologies and services. For Webtrends, the deal reinforces its momentum in the marketplace under the helm of CEO Alex Yoder and further solidifies its position as a leading enterprise customer intelligence company. Designed by optimization experts, Widemile’s platform provides the capabilities marketers need most, including intuitive wizards, real–time reporting and analysis, advanced visitor segmentation, full service and best practices services and training. Widemile’s third–generation, on–demand multivariate testing and site optimization platform is best known for its industry-leading ease of use, algorithms and architecture, and reporting capabilities.

“Webtrends now offers the most open, elegant and powerful analytics and optimization platform available anywhere. Our customers want to further leverage the rich data set available with Webtrends Analytics, and Widemile’s capabilities provide a natural path to help our customers achieve better performance and improved ROI,” said Alex Yoder, Webtrends CEO. Visit the WebTrends web site for complete acquisition details

Omniture Measures First Ever Shop-able Ads

2009-07-30T15:22:00.000-07:00

Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, and Alvenda, the only commerce-enabled advertising network and an Omniture Certified channel partner, today announced an integration with Omniture SiteCatalyst and the Alvenda Platform. Alvenda enables customers to conveniently shop inside ShopletsTM (shop-able advertisements) without getting "clicked off" the Web site they were browsing. Alvenda Shoplets turn banner ads into checkout-enabled storefronts.

Retailers that run Omniture SiteCatalyst to manage the performance of their current (centralized) ecommerce sites will now be able to use a single dashboard that also incorporates performance data from millions of distributed Alvenda Shoplets whether they are running as applications inside social networking sites, as banner ads on social media sharing sites or on thousands of premium publisher Web sites.

Omniture SiteCatalyst, a component of the Omniture Online Marketing Suite, integrates with Alvenda through Omniture Genesis, Omniture's platform for integrating third-party marketing applications. Omniture Genesis integrations help provide customers with a single view into their marketing data across all of their online initiatives.

The Forrester Wave™ - Web Analytics, Q3 2009

2009-07-28T15:59:00.000-07:00

In Forrester's evaluation of eight Web analytics vendors, we reviewed 105 criteria that exposed a tight Leader board because of each vendor's ability to process copious amounts of data and offer robust customization capabilities. Leaders in this field include US companies Omniture, Coremetrics, Unica, and Webtrends, with Netherlands-based Nedstat holding its own. Google Analytics advanced to Strong Performer with demonstrated capabilities for the enterprise market, and AT Internet and Yahoo! Web Analytics ranked as Contenders. Through this detailed evaluation and report, we seek to identify Web analytics solutions that meet the needs of large enterprises as they grow, mature, and plan their evolving Web analytics strategies. Reiew the abstract or order the report via the Forrester web site

Omniture Announces Customers.Omniture.com

2009-07-23T14:45:00.000-07:00

Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the availability of customers.omniture.com, a system for all Omniture customers and partners that provides unprecedented real-time insight into the service performance of their Omniture environment and a one-stop system for managing quality assurance, operations and support issues. The development of customers.omniture.com supports Omniture's commitment to provide up-to-date, transparent communications with customers and provide them with proactive capabilities to help them more efficiently manage their Omniture environment. Omniture has been delivering world-class uptime for years, confirmed by industry leading third parties, and is now taking performance to the next level by providing customers more communication and self-service management tools.

"We are committed to faster and more transparent communication with our more than 5,000 customers around the world and delivering highly secure and reliable system performance," said Josh James, CEO and co-founder of Omniture. "Our customers rely on Omniture solutions to optimize some of the most important aspects of their business and performance tracking is part of our effort to help them clearly manage the status of support issues and system performance. Customers.omniture.com will become a central tool for customers and partners to ensure greater success in deploying the Omniture Online Marketing Suite to accomplish their key business requirements." See the Omniture press release for complete details

KickApps Launches Custom Community Insights

2009-07-14T11:57:00.000-07:00

KickApps the industry’s leading on-demand social media, video player and widget platform, today announced the availability of a community insights dashboard that is highly customizable to suit the needs of its diverse set of clients. Using the KickApps Insights dashboard, clients will be able to derive actionable insights based on their members’ engagement with content and activities in their KickApps websites. Clients are able to track discussions, identify influencers, understand sentiment and use the resulting insights to guide advertising, overall marketing strategy, editorial programming, product development and customer support.

“Finding value in the abundance of real-time information can be extremely challenging for businesses using social media to engage with their customers,” said Mike Sommers, senior vice president, products, KickApps. “KickApps Insights goes far beyond mere web analytics by putting filtered and relevant data and analysis into the hands of people that can use this information to make better business decisions. Whether you work in the marketing, customer support or product development departments, this approach becomes an invaluable piece of your digital tool kit.” See the KickApps web site for complete solution details

SeeWhy Extends Google Analytics to Convert up to 50 Percent of Website Abandoners

2009-06-29T15:22:00.000-07:00

Google Analytics is a great web analytics service for tracking website visitors, but many people only use the basic functions. Consequently, website abandonment remains a persistent problem affecting all websites, including sites running Google Analytics. Between 35 to 70 percent of onsite conversion processes are abandoned, causing lost revenue and missed targets. Small changes to conversion rates can have a big impact on sales, so a little effort here brings big rewards.

In an upcoming webinar, SeeWhy, Inc., will cover what users need to know about conversion funnels. This 30-minute, “best practices” webinar will look at why they're useful, how to interpret the data, what to do to increase conversion rates, and how to complement Google Analytics with SeeWhy to remarket to website abandoners. Remarketing to website abandoners can convert up to 50 percent of abandoners into customers, so this simple extension to Google Analytics can have a big impact on conversion rates. See the SeeWhy company web site for full details

Omniture Opens Access to Over 1 Trillion Transactions per Quarter

2009-06-25T15:26:00.000-07:00

Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the availability of new Genesis technology to expand, speed and simplify the development and integration of partner applications with the Omniture Open Business Analytics Platform, the foundation of the Omniture Online Marketing SuiteTM, to further optimize online marketing. The new Genesis technology includes integration APIs and a developer sandbox that allow partners to unlock value for joint customers through the development of applications that leverage or add to the approximately 1 trillion transactions measured each quarter.

The Omniture Developer Sandbox is a set of test data in a full-featured SiteCatalyst development environment. Developers can utilize the new APIs to build and test new applications and integrations within the sandbox. Developers can experiment, test and package their applications and integrations in a confined environment within the sandbox and then submit the finished product to Omniture for certification. The sandbox simplifies the development of plug and play applications and integrations, helping developers bring more integrations to market more quickly, in order to increase the number of Genesis applications and integrations available to Omniture customers. See the Omniture press release for complete details

Microsoft's Bing Search Results Now Tracked Through Webtrends Analytics

2009-06-19T14:06:00.000-07:00

Webtrends, a global analytics leader with world class data collection and analysis announced the ability to fully track and analyze search data generated from Microsoft's new search site, called Bing. Bing is Microsoft's most current upgrade to Live Search and is the company's most aggressive challenge to competing search products from Google and Yahoo!. Webtrends is the first web analytics company to announce full support of Bing. With Webtrends On Demand software, and available immediately, Webtrends customers are able to track specifically which traffic comes to their site from bing.com. All search engine reporting, including paid or organic search, keywords and phrases will automatically include detailed analysis of bing.com data and traffic.

"Once Bing.com was announced at the 2009 All Things D conference, Webtrends engineering immediately began work to ensure our customers are able to track all search results from the new engine," said Jascha Kaykas-Wolff, vice president, marketing, Webtrends. "Our customers expect this kind of nimble, quick integration and we are proud to say that all analytics customers can analyze changes in search traffic to their site from Bing.com versus other search engines, immediately." See the Webtrends press release for complete details

Omniture Announces Updated Measurement Capabilities for New iPhone 3G S and iPhone OS 3.0

2009-06-18T12:03:00.000-07:00

Omniture, Inc. (NASDAQ:OMTR), a leading provider of online business optimization software, today announced its ability to offer in-depth analytics for Apple's newest technology: iPhone 3G S and OS 3.0. App Measurement for iPhone allows SiteCatalyst to measure the new capabilities of the iPhone 3G S and OS 3.0. New features of the iPhone 3G S that Omniture will measure include the following: Compass, video camera and auto-focus camera. Use Case: Marketers could incorporate the use of the video camera or auto-focus camera into an application and determine if doing so creates more popular applications or more end-user engagement

Omniture will also measure the new, innovative features that are included in OS 3.0: MMS, push notification, cut/copy/paste, in-app purchases, in-app e-mail, peer-to-peer communication, third-party accessories, landscape view, Google Maps API and iPod music access. See the Omniture press release for complete details

Truth about Mobile Analytics (Nedstat Whitepaper)

2009-06-18T12:00:00.000-07:00

Nedstat announces the publication of 'The Truth about Mobile Analytics', a white paper authored by Eric T. Peterson of Web Analytics Demystified and co-authored by Michiel Berger, Chief Innovations and Thomas Pottjegort, Senior Technical Consultant at Nedstat. With the surge of interest among businesses in having a presence on the mobile internet, business owners are facing the urgency of quantifying the value of their investments in this new channel. The white paper examines the central challenges associated with mobile analytics and addresses some of the distractions commonly used to confuse analytics buyers.

"While a number of mobile-specific applications currently exist, adoption of these solutions is largely driven by the vendor’s targeted efforts to create fear, uncertainty, and doubt on the part of the business." says Eric Peterson. "Our goal is to help site operators set better expectations regarding measurement across the mobile web." See the Nedstat white paper for complete details