Web SEO Analytics

6 Tips for designing and running Social Media Contests

dimitriszotos — Mon, 13 Feb 2012 10:02:41 +0000

Social Media Contests are great tools with many benefits that enable brands, products or services to gain visibility in social media channels, increase audience & the interaction with them, reinforce brand awareness and finally get genuine inspiration from real or prospect customers. Usually there are 2 strategic goals that those contests try to achieve: to [...]

Best Practices for optimizing your website for mobile devices

dimitriszotos — Mon, 23 Jan 2012 11:17:34 +0000

Over the last few years, Mobile Marketing has become an essential part of the promotional strategy. As a result optimizing your website for mobile devices is now very important since more and more users tend to access the internet via their Smartphones, tablets or mobile devices. In this article we will discuss why mobile optimization [...]

How to Use Social Media for Crisis Management

dimitriszotos — Mon, 16 Jan 2012 11:12:13 +0000

Crisis (from the Greek word “krisis” – judgment) is an unstable period that has a starting and ending point followed by conditions of high stress that usually occur along with multiple events and possible risks for the organization’s sustainability or reputation. From communication point of view, a crisis can be described by 3 phases: the [...]

Basic Social Media Practices for Travel and Tourism Industry

dimitriszotos — Mon, 09 Jan 2012 10:58:05 +0000

This is a guest post by Evridiki Gavalaki. Evridiki is the Online Marketing & Communication Professional at Mozaik, an Online Marketing and Web Development Agency specializing in providing SEO and Digital Marketing services. Mozaik has been awarded several times with web design and development prizes since 2005. Feel free to follow Mozaik on Twitter. Social media [...]

The 10 Dos and 10 Don’ts of a Corporate Social Media Strategy

dimitriszotos — Mon, 19 Dec 2011 11:01:18 +0000

Guides, reports and presentations can be useful tools in order to build an effective social media strategy of highly ROI. But, what if we attempt to extract the essence of the main Do’s and Don’ts that a Social Media Strategist should print and keep in a major place at office? In this article we describe in [...]

SEO Tutorial: How to change your website’s host without affecting your Rankings

bbriniotis — Mon, 12 Dec 2011 10:20:11 +0000

Changing web hosting company is something that most webmasters are likely to consider at some point in time. Nevertheless as we discussed in a previous article, the web hosting and the physical location of the server can affect the SEO rankings of a website. As a result, even though transferring to a new web host [...]

How Guest Blogging can help you improve your SEO?

dimitriszotos — Mon, 28 Nov 2011 10:26:46 +0000

The author of this guest article is Chris Burns. Chris Burns owns Guest Blog It, a community portal for Guest Blogging connection of writers and publishers. Connect with Chris Burns on Twitter for any questions or suggestions you have for Guest Blog It. Bloggers often learn about SEO out of necessity. Is it possible that SEO’s [...]

New Google Toolbar PageRank Update – November 2011

dimitriszotos — Mon, 14 Nov 2011 09:54:57 +0000

Few days ago Google has updated the PageRank Toolbar values. The update took place on November 8th and this is the fifth one in 2011. We remind you that the last minor update took place in the middle of September while the most recent major one was on 19th of July. The values are pretty fresh [...]

SEO Guide: How to change your Domain name without losing your rankings

bbriniotis — Mon, 31 Oct 2011 10:54:58 +0000

Changing the domain name of your website can have a serious impact on SEO and organic traffic and generally it is not advised from SEO perspective. This is because each domain name is linked with several metrics (trust, authority, etc), characteristics (domain age, GEO location signals, etc) and above all the hyperlinks. In this SEO [...]

5 reasons why Google encrypts the Keyword Data & the effects on Online Marketing

bbriniotis — Mon, 24 Oct 2011 08:59:50 +0000

On Tuesday 18th of October, Google announced that within the next weeks, all the logged-in users that use Google search will automatically be redirected on the SSL version of the website. As they mention on their article “Making Search more secure” this new feature targets on protecting the privacy of the users and on making [...]

20 KPIs you should monitor in Google Analytics

dimitriszotos — Tue, 18 Oct 2011 09:51:37 +0000

A Key Performance Indicator or KPI refers to a set of measurements reflecting the performance or success of an organization in terms of progress of its goals. In this article we present the most important website KPIs from online marketing perspective and we discuss how to monitor them in Google Analytics. Most online marketing professionals, SEO [...]

60 SEO tips & Online Marketing techniques for ecommerce Websites

bbriniotis — Mon, 10 Oct 2011 09:02:07 +0000

Improving the Online Marketing presence of an Ecommerce website is usually a very challenging task. This is because the Online Marketers & SEO Professionals have to optimize the website in order to achieve better rankings on Search Engines, they must improve the user experience, they have to use all the available channels to promote the [...]

SEO Guide: Help! My website has been banned by Google! Now what?

bbriniotis — Mon, 03 Oct 2011 09:48:12 +0000

Google does a pretty good job in detecting websites which use black hat SEO techniques that violate its Webmaster Guidelines and it often takes steps and bans them. Those penalties can either be algorithmic or manual and they can heavily affect both the rankings and the organic traffic of those websites. Given that you have [...]

Google’s AJAX crawling scheme and its effects on SEO

bbriniotis — Mon, 26 Sep 2011 08:32:07 +0000

Almost 2 years ago, Google has proposed a new way of making the AJAX applications & websites crawlable. As most of you know, search engines are very good in indexing and analyzing HTML documents but they are not particularly good in understanding JavaScript and thus crawling AJAX content. Even though 2 years have passed only [...]

SEO for Bing: 15 tips to boost your rankings on SERPs

bbriniotis — Mon, 19 Sep 2011 08:48:48 +0000

Few weeks ago ComScore released some figures which suggest that the Bing & Yahoo alliance has increased its marketshare to 30.5% in the US which is almost half of the marketshare of Google. Moreover Bing has signed a deal with Baidu, a very popular Chinese Search Engine, to power its SERPs for English queries. This [...]

New Google Toolbar PageRank Update – September 2011

dimitriszotos — Mon, 12 Sep 2011 14:47:01 +0000

Google updates the PageRank Toolbar values for the forth time this year! The previous 2 updates took place on 19th of July and on 27th of June. It is not clear yet how many websites have been affected by the update, but it seems that this time the changes are much less aggressive comparing to [...]

Google Webmaster Videos: Do multiple links from one page to another page count?

bbriniotis — Mon, 12 Sep 2011 09:31:47 +0000

Few weeks ago Google announced the new series of Google Webmaster Help Videos and requested from SEOs and Webmasters to post their questions. One of the questions that our team posted was the following: “If we add more than one links from page A to page B, do we pass more PageRank juice and additional anchor [...]

The new SEO API 1.10v is released: Upgrade your implementation in 5 minutes

bbriniotis — Thu, 08 Sep 2011 09:28:27 +0000

Yesterday, 7th of September, our team has released the brand new version of the WSA API. The 1.10 version focuses on removing all the Yahoo! Search features that were deprecated by Yahoo Inc. Moreover it targets on increasing the speed & the accuracy of the tools and on adding new features on the existing toolbox. [...]

5 less known but important Ranking Factors that affect Search Engine Results

bbriniotis — Tue, 16 Aug 2011 08:14:28 +0000

Usually in the world of SEO, the links and the content are considered to be the two most important parts of the strategy that one should optimize in order to achieve high rankings. Despite the fact that Google and the other major search engines use a large number of signals to ensure the quality and [...]

When and How to Run A/B and Multivariate Testing for your website

dimitriszotos — Tue, 26 Jul 2011 06:48:10 +0000

This guest article was written by Rebecca Q Jones from the multivariate and A/B testing website Maxymiser, enabling SEO’s to increase the effectiveness of websites by using multivariate testing. You can follow Rebecca on Twitter: @maxymiser A/B and multivariate testing (MVT) are used to help website owners determine the most effective marketing strategies for their products. Changes [...]

Brand-new Google Toolbar PageRank Update – July 2011

dimitriszotos — Tue, 19 Jul 2011 10:09:30 +0000

On 18th of July, Google has updated once again the PageRank Toolbar values. We remind you that the previous update took place only 3 weeks ago, on 27th of June. From what we see, several websites were affected by this new update and many webmasters started to complain that their PageRank values dropped by 1 [...]

Do you have SEO questions? Google will answer all of them!

dimitriszotos — Mon, 18 Jul 2011 07:47:28 +0000

Few years ago Google has launched the official Google Webmaster Help YouTube channel trying to help and get in touch with Webmasters and Web professionals. In this channel Matt Cutts and other Software Engineers posted hundreds of video tutorials and answered numerous questions of SEOs and Online Marketers. Even if Matt does not always clearly answer [...]

7 deadly mistakes to avoid in Google Webmaster Tools Console

bbriniotis — Mon, 11 Jul 2011 10:45:30 +0000

The Google Webmaster Tools is a free service that allows webmasters to submit their websites & sitemaps to Google, affect their indexing process, configure how the search engine bots crawl their sites, get a list of all the errors that were detected on their pages and get valuable information, reports and statistics about their websites. [...]

Social Media Marketing: How to choose the right online channels

bbriniotis — Mon, 04 Jul 2011 09:41:47 +0000

One of the most common mistakes that companies make while designing their Social Media Marketing campaigns is that they fail to choose carefully the online channels that suit best their businesses. As a result they end up investing time, money and effort on networks that can’t help them promote their business and this makes them [...]

New Google Toolbar PageRank Update – June 2011

bbriniotis — Tue, 28 Jun 2011 15:57:56 +0000

Yesterday, the 27th of June, Google has updated the PageRank Toolbar values. This happens almost 5 months after the previous update which took place on January 20th. It seems that even after the Panda 2.2 Update, Google is not willing to give up on PageRank, despite the predictions of many SEOs. In order to find out [...]

Social Media: A promising new channel or another Internet Bubble?

dimitriszotos — Mon, 27 Jun 2011 09:33:51 +0000

The last few years Social Media Marketing became more and more popular since many businesses felt obliged to build their own campaigns and explore this new form of marketing. After a while, many companies considered social media a promising new channel that can help them connect with their customers while others considered it another internet [...]

7 ways to maximize your CTR in Search Engine Results

bbriniotis — Mon, 20 Jun 2011 07:42:20 +0000

It’s a common knowledge that higher rankings lead to increased probabilities of having our pages clicked by the users. Nevertheless the position of the result by itself is not the only factor that affects the Click Through Rate (CTR). Most users take into account several things before selecting the most relevant page of the search [...]

The 10 most common Landing Page Optimization mistakes

bbriniotis — Mon, 13 Jun 2011 09:00:38 +0000

The first thing that most people think when they want to boost their online sales is to increase their website traffic. Thus they focus on getting more links, achieving better Search Engine Rankings, investing more on advertising, sending more emails and newsletters, finding more affiliates, becoming more active on Social Media and using other ways [...]

Combine Keyword Research & Competitor Analysis to improve your SEO

bbriniotis — Mon, 06 Jun 2011 09:39:45 +0000

Most SEO Professionals and Online Marketers would agree that the creation of high quality content & services is the basic ingredient for a successful SEO & Online Marketing campaign. Still though just by providing great content & services and by optimizing your pages for the targeted keywords, it does not automatically lead to the increase [...]

The new Professional SEO Toolbox is released!

bbriniotis — Mon, 30 May 2011 07:22:47 +0000

Check out the 4 new & 8 upgraded SEO Tools and the brand new WSA directory! Almost 4 months after the previous release, our team is proud to announce the launch of the next version of Web SEO Analytics toolbox and the brand-new WSA Directory. The new Professional Toolbox The next Generation of the Toolbox that now includes [...]