Web Spot Central tag:typepad.com,2003:weblog-81249304827369227 2010-03-07T18:01:36-08:00 Web Commercial Production Magazine TypePad Ford F-150 Trucks are Aerodynamic - Seriously tag:typepad.com,2003:post-6a00d834208c6c53ef0120a7e233af970b 2010-03-07T18:01:36-08:00 2010-01-17T01:57:31-08:00 This Web commercial works because it's credible. TV commercials are pushed, but Web spots are pulled. In other words, people that watch Web spots are looking for this information, they asked to see it. Sure they want to be entertained as well, but any new owner of a huge truck will be impressed by what went into the truck to begin with. From director Pete Erickson: "Created for the Ford F-150, this web spec piece, "Bill Pien's World - Wind Tunnel ," was designed to lift the corporate curtain and give the audience a glimpse of the people, the processes... Editorial Staff

This Web commercial works because it's credible.  TV commercials are pushed, but Web spots are pulled.  In other words, people that watch Web spots are looking for this information, they asked to see it. Sure they want to be entertained as well, but any new owner of a huge truck will be impressed by what went into the truck to begin with.

From director Pete Erickson: "Created for the Ford F-150, this web spec piece, "Bill Pien's World - Wind Tunnel ," was designed to lift the corporate curtain and give the audience a glimpse of the people, the processes and a places that they would never see.

 


Director: Pete Erickson
DP: Tim Doyle
Writer: Pete Erickson
Executive Producer: Sean Wilson
Producer: Jenny Lynn

Commercial Director Pete Erickson Goes Aerodynamic with Ford F150 tag:typepad.com,2003:post-6a00d834208c6c53ef01310f34cdeb970c 2010-02-25T13:22:37-08:00 2010-02-25T11:59:02-08:00 Director Pete Erickson created this spec web commercial, "Bill Pien's World - Wind Tunnel ," to raise the corporate curtain and offer truck fans a sense of the people behind the Ford F-150, and give them a look at processes and places they would not ordinarily see. Click HERE to Download (right click and select "Save target as..." on Explorer) "We wanted to introduce the world to the people behind the ideas and design, we wanted to put a face on Ford," Erickson says. The director - the first Featured Spotmaker on WebSpotCentral - was driven by Bill Pien's personality,... Editorial Staff

Director Pete Erickson created this spec web commercial, "Bill Pien's World - Wind Tunnel ," to raise the corporate curtain and offer truck fans a sense of the people behind the Ford F-150, and give them a look at processes and places they would not ordinarily see.


Click HERE to Download (right click and select "Save target as..." on Explorer)

"We wanted to introduce the world to the people behind the ideas and design, we wanted to put a face on Ford," Erickson says. The director - the first Featured Spotmaker on WebSpotCentral - was driven by Bill Pien's personality, which he describes as "thoughtful, serene and constant, much like a river."

Erickson and his team treated each image of the truck like a painting, giving the viewer a chance to drink in the image of the wind tunnel smoke effortlessly traveling the path it was designed to take to improve fuel economy. "With just two hours of valuable Wind Tunnel time," he says gratefully, "we were able to tell our story."

Director: Pete Erickson
DP: Tim Doyle
Writer: Pete Erickson
Executive Producer: Sean Wilson
Producer: Jenny Lynn

Ford F-150 Commercial Shot on Spec - Pete Erickson's "Road Less Traveled" tag:typepad.com,2003:post-6a00d834208c6c53ef0120a7e7ab45970b 2010-01-19T13:22:33-08:00 2010-02-25T13:21:22-08:00 Traverse City native Pete Erickson taps into his Michigan roots and brings his deft commercial directing skills to this spec spot for the Ford F-150. In "The Road Less Traveled," Director/Co-Writer Erickson takes the Ford F-150 over one of the most grueling test roads in the world. From the shooting style and editorial, to the dead-on perspective of on-camera talent Rick Titus, this seems to be the kind of commercial or web film the automaker SHOULD do for the Ford F150. But Erickson accomplished this spot on his own, with no involvement or support from the brand. We're not sure... Editorial Staff
Traverse City native Pete Erickson taps into his Michigan roots and brings his deft commercial directing skills to this spec spot for the Ford F-150.

In "The Road Less Traveled," Director/Co-Writer Erickson takes the Ford F-150 over one of the most grueling test roads in the world. From the shooting style and editorial, to the dead-on perspective of on-camera talent Rick Titus, this seems to be the kind of commercial or web film the automaker SHOULD do for the Ford F150. But Erickson accomplished this spot on his own, with no involvement or support from the brand. We're not sure what's more amazing - that Ford's marketing people and agencies had nothing to do with this, or that he hit the nail so firmly on the head without them. As the director explains it, this piece is about "a truck, a camera, and a 3/4 mile stretch of hell." Erickson has mastered all three.



"The Road Less Traveled" is part of a series of Ford-inspired films (hyperlink) by Erickson, whose spec work also includes a spot for the Traverse City Film Fest.


Director: Pete Erickson
DP: Patrick Pask
Producer: Sean Wilson
Written by: Pete Erickson, Sean Wilson, Rick Titus, Jay Dalton
 Pete Erickson, Featured Spot Maker tag:typepad.com,2003:post-6a00d834208c6c53ef012876e95c8d970c 2010-01-18T00:56:54-08:00 2010-01-19T13:20:55-08:00 We feel about Web commercials the way Pete Erickson feels about trucks: luxury doesn't always sell, but quality does. Thus, it is our pleasure to present him as this month's Featured Spot Maker. Coming to us from Traverse City, MI, Pete tells it like it is. Ask any master filmmaker and they will tell you it's all about finding truth. Pete's work for the Ford F-150 - both commissioned and on spec - connects with today's truck lovers in a way other advertising hasn't. Pete's ability to relate to audiences is not limited to his automotive work. In addition to... Editorial Staff

PeteWe feel about Web commercials the way Pete Erickson feels about trucks: luxury doesn't always sell, but quality does. Thus, it is our pleasure to present him as this month's Featured Spot Maker.

Coming to us from Traverse City, MI, Pete tells it like it is. Ask any master filmmaker and they will tell you it's all about finding truth. Pete's work for the Ford F-150  - both commissioned and on spec - connects with today's truck lovers in a way other advertising hasn't.

Pete's ability to relate to audiences is not limited to his automotive work. In addition to projects for Ford, GM, Chrysler, and Mercedes Benz, Pete has traveled the world for Cunard, Nicole Miller, Amnesty International, Dell, Miller, and American Airlines. 

This is a guy who's learned a lot on his travels, and brought it all home - to the Web. In addition to the Ford spec, his recent online work includes a spot for the Traverse City Film Festival. We look forward to seeing more from Pete Erickson. And we know that when we see it, we'll believe it.

 Traverse City Film Festival Opener is for (Movie) Lovers tag:typepad.com,2003:post-6a00d834208c6c53ef0120a7e78bec970b 2010-01-11T07:28:00-08:00 2010-01-21T08:57:25-08:00 Shot on spec, this Traverse City Film Festival opener makes a "Garbage Man" the star of his own commercial. As director Pete Erickson puts it, "This shows the even the 'grey people,' people you don't normally see yet are right in front of your eyes, have more going on in their head than they are given credit for. We watch as this garbage man, who is a big movie buff and no doubt loves a good movie festival, tries to answer the age-old question, 'What's your favorite movie?' Not as easy as it seems." Actually, over here we prefer to... Editorial Staff

Shot on spec, this Traverse City Film Festival opener makes a "Garbage Man" the star of his own commercial. 

As director Pete Erickson puts it, "This shows the even the 'grey people,' people you don't normally see yet are right in front of your eyes, have more going on in their head than they are given credit for. We watch as this garbage man, who is a big movie buff and no doubt loves a good movie festival, tries to answer the age-old question, 'What's your favorite movie?' Not as easy as it seems."

Actually, over here we prefer to tell people what our favorite movie is NOT. For example, our favorite movie is NOT "Harley Davidson and the Marlboro Man." See how easy? (no offense to Mickey, of course. "Pope of Greenwich Village" and "Diner" are both in our Top Ten)

Director: Pete Erickson
Writen by: Kiff Vanden Heuvel
DP: Rich Brauer
Producer: Pete Erickson & Lars Kelto