http://www.webstrategy360.com Digital Analytics & Marketing Strategy Consultancy Fri, 27 Jan 2012 11:13:12 +0000 en hourly 1 http://feedproxy.google.com/~r/WebStrategy360Blog/~3/eRCMCGy5VhI/ http://www.webstrategy360.com/blog/marketing-channels-and-campaigns/#comments Fri, 09 Dec 2011 10:24:35 +0000 Kamal http://www.webstrategy360.com/?p=564 Marketing Types All marketing activities can be broadly split off into the following three types: Acquisition marketing: these are marketing channels that are targeted to new prospects and are generally not aware of your products or service at first. The marketing channels include non-branded search (both SEO and PPC), display advertising, affiliates, social media as [...]<img src="http://feeds.feedburner.com/~r/WebStrategy360Blog/~4/eRCMCGy5VhI" height="1" width="1"/> http://www.webstrategy360.com/blog/marketing-channels-and-campaigns/feed/ 0 http://www.webstrategy360.com/blog/marketing-channels-and-campaigns/#utm_source=rss&utm_medium=rss&utm_campaign=marketing-channels-and-campaigns http://feedproxy.google.com/~r/WebStrategy360Blog/~3/t2OuDeWU3Io/ http://www.webstrategy360.com/blog/digital-analytics-data-sources-the-different-data-sources-you-need-to-do-digital-analytics/#comments Thu, 24 Nov 2011 12:08:16 +0000 Kamal http://www.webstrategy360.com/?p=658 Digital analytics can be described as the eyes and ears of an online business. There are so many sources of data that it can become overwhelming. Part of the role of digital analytics is to identify what data should be analysed. Below are some of the most common data sources used in digital analytics: Site [...]<img src="http://feeds.feedburner.com/~r/WebStrategy360Blog/~4/t2OuDeWU3Io" height="1" width="1"/> http://www.webstrategy360.com/blog/digital-analytics-data-sources-the-different-data-sources-you-need-to-do-digital-analytics/feed/ 0 http://www.webstrategy360.com/blog/digital-analytics-data-sources-the-different-data-sources-you-need-to-do-digital-analytics/#utm_source=rss&utm_medium=rss&utm_campaign=digital-analytics-data-sources-the-different-data-sources-you-need-to-do-digital-analytics http://feedproxy.google.com/~r/WebStrategy360Blog/~3/YkEsjD-7vzA/ http://www.webstrategy360.com/blog/google-analytics-campaign-url-builder-release/#comments Tue, 05 Jul 2011 21:39:43 +0000 Kamal http://www.webstrategy360.com/?p=475 The Google Analytics Campaign URL Builder is now live and available for use. This is an advanced version of the Google Analytics URL builder that allows website marketers to define traffic sources to analyse exactly which elements within various campaigns drove particular results. Please note that this app does not require access to your Google [...]<img src="http://feeds.feedburner.com/~r/WebStrategy360Blog/~4/YkEsjD-7vzA" height="1" width="1"/> http://www.webstrategy360.com/blog/google-analytics-campaign-url-builder-release/feed/ 6 http://www.webstrategy360.com/blog/google-analytics-campaign-url-builder-release/#utm_source=rss&utm_medium=rss&utm_campaign=google-analytics-campaign-url-builder-release