http://adage.com/webvideoreport/ en-us 120 144 25 http://adage.com/webvideoreport/ http://adage.com/img/adage-logo-sm.gif Professionally-produced Web programming yields high CPMs, according to a new report from the Diffusion Group. The CPMs for long-form online content are $40 today and will reach nearly $46 in 2013. Meanwhile, CPMs for short clips are clocking in at about $...]]> Starburst launched a digital marketing campaign last week in partnership with several independent video bloggers and emerging Web studios, marking one of the first big bets by a name advertiser on independent Web video. The Mars-owned candy brand has comm...]]> Ad-friendly online video destination Hulu.com is drawing attractive demographics, according to a new study from Solutions Research Group. The average age of a Hulu user is 32, 10 years younger than the average online American, the study found. About two-t...]]> WebVideoReport, the leading source for information and news on the Internet video economy, is introducing new formats and features beginning on July 16. With renewed emphasis on the individuals and studios creating entertainment Web video, the publication...]]> In their ongoing copyright infringement lawsuit, Google and Viacom reached a deal for YouTube to hand over the user data that Viacom had been demanding, with the user names and IP addresses kept anonymous,]]> MySpaceTV ate into YouTube's dominant share of video viewing in May, according to comScore figures, NewTeeVee says. Google, owner of Y...]]> Indie and art film rental site Jaman.com will begin offering films from Paramount Digital Entertainment,]]> Two-year-old online video series "Lonelygirl15" is ending on Aug. 1, NewTeeVee says. In its place, parent company EQAL plans a new...]]> Video shopping site Shopflick.com raised $7 million in first-round funding from Panorama Capital and Venrock,]]> Apple's introduction of the newest version of the iPhone last week hit snags as activation problems plagued new customers. The uber-popular cell phone still does not include many video applications.]]> Media stocks tumbled last week following a Lehman Brothers report that said companies like Walt Disney, Time Warner, News Corp, CBS and Viacom are ill-prepared for a digital future.]]> Investors have poured $8 billion into the online video business in the last three years but have yet to see a return on investment.]]> Viacom has a new demand in its ongoing copyright infringement lawsuit against Google's YouTube: It is asking for detailed information on video viewing and uploading done by YouTube employees themselves,]]> A list of the top bit-torrented TV shows for the week, compiled by Big Champagne for NewTeeVee, puts the Japanese animated "One Piece" on top for the second week. New...]]> Video site Veoh Networks is launching a new behavioral targeting system that marries ads with the viewing habits of users, AdWeek says. Marketers can z...]]> NBC Universal has signed a distribution deal with Microsoft to make some of its TV and film content available for download through Xbox 360's digital download store, Xbox Live Marketplace,]]> Viacom issued a statement saying that it hasn't asked for and won't be obtaining the personally identifiable information of any YouTube user as it proceeds with its copyright-infringement lawsuit against the video-sharing site,]]> In the three years since YouTube was founded, the overall online video business has generated more than $8 billion in U.S. investments alone, according to]]> FCC Chairman Kevin Martin plans to recommend that Comcast be punished for impeding P2P traffic, which violated customers' rights to open Internet access,]]> A study from the Diffusion Group says user-generated video will make up 42% of online video streams this year and for the next five years, but account for just 4% of the revenue,]]> YouTube said it is adding geosearch to its offerings, allowing viewers to search for videos tagged by location, NewTeeVee says. The site is already exp...]]> Major Chinese video-sharing site 56.com is back online after a five-week suspension which the site said was for "system maintenance," but many suspected that outage was due to pressure from the Chinese government,]]> The WB.com will offer episodes of "Everwood," "Veronica Mars," "Roswell" and "Angel" and clips of "In Living Color" when it launches Aug. 27, ...]]> YouTube will pull in $200 million in ad revenue this year, less than owner Google had expected, the Wall Street Journal says, citin...]]> FeedRoom, which helps corporations with their Web video needs, raised $12 million in venture funding, Silicon Alley Insider says....]]> People.com is teaming with YouTube and Revlon to find a red-carpet correspondent for the Emmy Awards, TVWeek says. The contest marks YouTub...]]> Torrent site The Pirate Bay is developing a network-level encryption technology that could protect all Internet data exchanged, ...]]> Chinese video-sharing site Youku finally received a license from the Chinese government this week, Silicon Alley Insider says....]]> The 1970s and '80s kids TV shows from Sid and Marty Krofft are getting their own channel on MySpaceTV, Daily Variety says. The revenue-shar...]]> The first of Nielsen Co.'s new "three-screen" reports shows that American TV viewing continues to grow, even as Internet use does, too, the]]>