https://adage.com/section/rss?section_id%3D626 73 73 https://adage.com/article/ad-measurement/nielsen-sues-videoamp-days-after-previous-case-was-dismissed/2607496Thu, 03 Apr 2025 09:32:54 EDTNielsen’s new patent suit covers use of mobile phones to measure out-of-home viewing, an approach VideoAmp recently launched.

]]>Jack Neffhttps://adage.com/article/ad-measurement/nielsen-sues-videoamp-days-after-previous-case-was-dismissed/2607496https://adage.com/article/agency-news/wpp-acquires-infosum/2607486Thu, 03 Apr 2025 09:30:00 EDTAcquiring InfoSum gives WPP more access to data and a stronger clean room offering.

]]>Brian Bonillahttps://adage.com/article/agency-news/wpp-acquires-infosum/2607486https://adage.com/article/marketing-news-strategy/ford-touts-us-manufacturing-discounts-auto-tariffs-hit/2607501Thu, 03 Apr 2025 06:00:00 EDTFord, which leads other automakers in U.S.-made vehicles, offers employee-based pricing in a limited-time deal.

]]>E.J. Schultzhttps://adage.com/article/marketing-news-strategy/ford-touts-us-manufacturing-discounts-auto-tariffs-hit/2607501https://adage.com/article/hot-spots/new-commercials-lincoln-navigator-serena-williams-mic-drop-att-blake-griffin-joe-mande-twisted-tea/2607456Thu, 03 Apr 2025 06:00:00 EDTSerena Williams stars in a fresh 30-second TV cut of Lincoln Navigator’s “Mic Drop” commercial.

 

]]>Ad Age and Creativity Staffhttps://adage.com/article/hot-spots/new-commercials-lincoln-navigator-serena-williams-mic-drop-att-blake-griffin-joe-mande-twisted-tea/2607456https://adage.com/article/marketing-news-strategy/marriott-bonvoys-first-campaign-wiedenkennedy/2607451Thu, 03 Apr 2025 05:30:00 EDTMarriott Bonvoy is unveiling its first work from new creative partner Wieden+Kennedy New York, a platform designed to highlight the inspirational power of travel.

]]>Adrianne Pasquarellihttps://adage.com/article/marketing-news-strategy/marriott-bonvoys-first-campaign-wiedenkennedy/2607451https://adage.com/article/opinion/how-brands-can-stay-human-ai-world/2607431Thu, 03 Apr 2025 05:30:00 EDTHow to respond faster, design smarter and scale more effectively without losing your roots.

]]>Kate Watts https://adage.com/article/opinion/how-brands-can-stay-human-ai-world/2607431https://adage.com/article/marketing-news-strategy/hot-ones-product-partnerships-strategy/2607361Thu, 03 Apr 2025 05:00:00 EDT“Hot Ones,” the popular YouTube chicken wing-eating show, is selective when striking deals with brands.

]]>Erika Whelesshttps://adage.com/article/marketing-news-strategy/hot-ones-product-partnerships-strategy/2607361https://adage.com/article/special-report-creativity-top-5/top-5-food-and-beverages-miller-lite-chilis-coca-cola-corona-saratoga/2607436Thu, 03 Apr 2025 05:00:00 EDTAd Age’s ranking of the most interesting recent food and beverage marketing moves.

]]>Erika Wheless, Jon Springerhttps://adage.com/article/special-report-creativity-top-5/top-5-food-and-beverages-miller-lite-chilis-coca-cola-corona-saratoga/2607436https://adage.com/article/agency-news/solo-stove-pauses-creative-branding-hires-dentsus-carat/2607476Wed, 02 Apr 2025 18:15:52 EDTThe maker of smokeless fire pits pulls back on brand creative efforts under new chief marketing officer.

]]>Lindsay Rittenhousehttps://adage.com/article/agency-news/solo-stove-pauses-creative-branding-hires-dentsus-carat/2607476https://adage.com/article/special-report-newfronts/spotify-opens-programmatic-ads-google-magnite/2607461Wed, 02 Apr 2025 17:10:05 EDTSpotify names new ad tech partners for its exchange and launches generative AI tools to create audio ads.

]]>Garett Sloanehttps://adage.com/article/special-report-newfronts/spotify-opens-programmatic-ads-google-magnite/2607461