http://adage.com/rss-feed.php?section_id=628 en-us 120 http://adage.com/rss-feed.php?section_id=628 http://adage.com/img/adage-logo-sm.gif http://adage.com/webvideoreport/article.php?article_id=134344 Mass viral video campaigns are SO 2008.]]> http://adage.com/webvideoreport/article.php?article_id=134344 Thu, 05 Feb 2009 13:28 EST nkidwai@realtimecontent.com(Naj Kidwai) http://adage.com/webvideoreport/article.php?article_id=133508 Think online video is immune to security risks? Think again...]]> http://adage.com/webvideoreport/article.php?article_id=133508 Mon, 29 Dec 2008 17:21 EST http://adage.com/webvideoreport/article.php?article_id=132723 YouTube is a jungle, but the savvy Web-video marketer can harness the site's power.]]> http://adage.com/webvideoreport/article.php?article_id=132723 Wed, 19 Nov 2008 19:47 EST http://adage.com/webvideoreport/article.php?article_id=132484 Along with broadcast, cable and syndication, Web Video has its own upfront. Learn the ins and outs now.]]> http://adage.com/webvideoreport/article.php?article_id=132484 Wed, 12 Nov 2008 12:31 EST http://adage.com/webvideoreport/article.php?article_id=131562 Encoding content for Web video isn't child's play, but employing best practices pays off in quality viewing experiences.]]> http://adage.com/webvideoreport/article.php?article_id=131562 Tue, 07 Oct 2008 17:32 EDT http://adage.com/webvideoreport/article.php?article_id=131240 While video blogging has been around long enough to establish its effectiveness, success is all about execution. Here's a rundown on the basics.]]> http://adage.com/webvideoreport/article.php?article_id=131240 Wed, 24 Sep 2008 15:50 EDT http://adage.com/webvideoreport/article.php?article_id=131069 The technological nature of Web video and lack of standards in the market can create a morass when executing ad plans. Here's a suggestion ...]]> http://adage.com/webvideoreport/article.php?article_id=131069 Wed, 17 Sep 2008 13:29 EDT http://adage.com/webvideoreport/article.php?article_id=130731 There's about six ways to skin a cat when it comes to getting payback for that downloadable video podcast you've been producing.]]> http://adage.com/webvideoreport/article.php?article_id=130731 Wed, 03 Sep 2008 18:08 EDT rob@wizzard.tv(Rob Walch) http://adage.com/webvideoreport/article.php?article_id=130587 How I Learned to Stop Using Pre-Rolls and Love Formats That Don't Alienate Consumers]]> http://adage.com/webvideoreport/article.php?article_id=130587 Wed, 27 Aug 2008 11:59 EDT http://adage.com/webvideoreport/article.php?article_id=130446 The devil is in the details when it comes to syncing up Web video content with advertising. Here's a survey of some solutions.]]> http://adage.com/webvideoreport/article.php?article_id=130446 Wed, 20 Aug 2008 15:29 EDT http://adage.com/webvideoreport/article.php?article_id=130313 The nature of Web video differs from the nature of Web text content. So shouldn't Web-video publishers adjust to the medium when it comes to being found by users?]]> http://adage.com/webvideoreport/article.php?article_id=130313 Wed, 13 Aug 2008 14:53 EDT http://adage.com/webvideoreport/article.php?article_id=130177 The Web video economy is at the tipping point in terms of developing an advertising business model. If you're sitting on video archives or creating content now, Twistage CEO David Wadler has some simple advice: start wringing revenue from those clips. Here's how...]]> http://adage.com/webvideoreport/article.php?article_id=130177 Wed, 06 Aug 2008 14:04 EDT http://adage.com/webvideoreport/article.php?article_id=129989 Having trouble convincing a client that Web video makes sense in their advertising buy? Here are all the facts you need.]]> http://adage.com/webvideoreport/article.php?article_id=129989 Tue, 29 Jul 2008 23:39 EDT http://adage.com/webvideoreport/article.php?article_id=129849 The pre-roll ad may be reviled by users and embraced by the advertising community, but there are several breeds of this cat. Expertise in spotting a fake can keep a marketer from buying a dud.]]> http://adage.com/webvideoreport/article.php?article_id=129849 Wed, 23 Jul 2008 14:47 EDT http://adage.com/webvideoreport/article.php?article_id=129648 It's easier to aspire to effective online advertising strategies than to achieve them. TurnHere Inc. Director of Marketing Morgan Brown shares the secrets his company has learned producing video ads for companies of all sizes.]]> http://adage.com/webvideoreport/article.php?article_id=129648 Tue, 15 Jul 2008 17:32 EDT http://adage.com/webvideoreport/article.php?article_id=128956 If you don't optimize your Web video for search engines, the greatest video ever made risks being lost in the flood of content washing over the Internet.With the rise of user-generated content sites such as YouTube and MySpace Video, and tradi...]]> http://adage.com/webvideoreport/article.php?article_id=128956 Tue, 18 Mar 2008 12:03 EDT jsmolinski@tvweek.com(Julieanne) http://adage.com/webvideoreport/article.php?article_id=128753 Many user-generated-content video entertainment sites such as Dailymotion, Jib Jab and Super Deluxe are increasingly focused on using editorial curating teams to program their home page and channel pages with the most creative and entertaining videos out...]]> http://adage.com/webvideoreport/article.php?article_id=128753 Tue, 05 Feb 2008 14:15 EST gbaumann@tvweek.com(Greg) http://adage.com/webvideoreport/article.php?article_id=128271
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