tag:blogger.com,1999:blog-118092432024-09-01T18:26:22.636-05:00Thanks for checking this out! However, I have essentially discontinued this blog. Please visit my newer blog, <a href="http://www.myspotinternetmarketing.com">My Spot Internet Marketing</a>, for more recent posts.Dax!http://www.blogger.com/profile/02025490919553285444noreply@blogger.comBlogger17125tag:blogger.com,1999:blog-11809243.post-51827927693974812112011-04-27T10:03:00.003-05:002011-04-27T10:07:19.590-05:00

Hello folks! I launched a new blog in October 2010 in order to have more control over branding, SEO, and general features. I will no longer be updating this particular blog. If you are interested in learning about internet marketing and practical ways to execute campaigns, check out the site and subscribe to Twitter and the blog's feed. I'm committed to providing only information that grows us as

Dax!http://www.blogger.com/profile/02025490919553285444noreply@blogger.com0tag:blogger.com,1999:blog-11809243.post-87938773966028108682010-07-30T11:08:00.015-05:002011-04-27T10:32:03.852-05:00

I used to work for a startup marketing optimization agency here in Nashville, TN named [meta]marketer as an Optimization Specialist (prior to January 2011). My primary role was to manage a team of freelancers who did most of the link building I directed for our search engine optimization (SEO) clients. We paid the freelancers just above minimum wage, and the amount of work fluctuated based on our

Dax!http://www.blogger.com/profile/02025490919553285444noreply@blogger.com1tag:blogger.com,1999:blog-11809243.post-91915824525424234342009-10-07T10:16:00.007-05:002009-10-07T10:57:52.906-05:00

A recent article by eMarketer spread word on a new study saying people don’t want targeted ads. Earlier studies say differently. How conductors educate the participants within and around questions is just as important as the actual question itself. Context can easily change meaning. Even the order of questions affects respondent perception and subsequent answers. Issues in this conclusion (i.e.

Dax!http://www.blogger.com/profile/02025490919553285444noreply@blogger.com0tag:blogger.com,1999:blog-11809243.post-27426178832274549922009-07-13T22:08:00.008-05:002009-07-13T22:48:08.823-05:00

Just got the new Palm Pre, offered by Sprint. I'm usually not an early adopter. That allows other people to work out the bugs for me. But I was ready to be off my Treo 700p and something more iPhone-like. [Photo taken from CNet's review of the Palm Pre]I've had it for three days now. Spent a few hours working on getting it up to speed. It's an awesome phone and I'm glad I have it. I certainly

Dax!http://www.blogger.com/profile/02025490919553285444noreply@blogger.com0tag:blogger.com,1999:blog-11809243.post-40747564174788039652008-06-27T19:06:00.009-05:002008-06-27T19:18:46.763-05:00

Okay, so this isn’t web related, but it’s important enough to put it out there.Working for a book publisher and owning an iPod and liking audio books means I want audio books on my iPod. Thomas Nelson has many audio book products (fiction, nonfiction, bibles, gift books, Spanish). If I don’t buy audio books off iTunes or Audible, then I have to import them from MP3 CDs or audio CDs. The problem

Dax!http://www.blogger.com/profile/02025490919553285444noreply@blogger.com3tag:blogger.com,1999:blog-11809243.post-188520977281090882008-06-03T12:56:00.012-05:002008-06-05T10:53:08.594-05:00

I cannot authoritatively speak for all of us, but from what I have seen, we in the print publication industries find it hard to include digital products in our business. But I think it’d be no surprise to all of us that if we don’t consider publishing more digital products in the near future, our business will be on track for exinction.But I want to take the concept farther. If we don’t

Dax!http://www.blogger.com/profile/02025490919553285444noreply@blogger.com1tag:blogger.com,1999:blog-11809243.post-12094641288021948352007-08-06T10:50:00.000-05:002008-12-09T11:52:01.493-06:00

In a growing Web 2.0 world, consumer-generate content is becoming a staple for successful sites and sales. This is a big advantage for word of mouth marketing (WOMM) and those of us interested in using it. But as a novice in this area, you may not be sure what mediums to start with. eMarketer posted an article today with studies indicating people’s most trusted sources and where influencers

Dax!http://www.blogger.com/profile/02025490919553285444noreply@blogger.com1tag:blogger.com,1999:blog-11809243.post-30735304567955405162007-08-03T14:20:00.000-05:002008-12-09T11:52:01.658-06:00

comScore released on Monday results of a study they and Yahoo! conducted of 5 major online retailers with offline store presence. Article Stats:People exposed to both search and display advertising spent 41% more in stores than those who saw neither ad.People exposed only to search advertising spent 26% more in stores than those who saw neither ad.People exposed only to display ads spent 11% more

Dax!http://www.blogger.com/profile/02025490919553285444noreply@blogger.com1tag:blogger.com,1999:blog-11809243.post-92207491045558011212007-08-02T10:25:00.000-05:002008-12-09T11:52:02.798-06:00

eMarketer just released an article discussing the effectiveness of RSS. Within this article they provided two graphs prioritizing the types of advertising marketers use the most (presented below). This really was the gem of the article for me.They represent the conclusive expertise from seasoned marketers on where to best spend your internet marketing dollars. So, if you are wondering what the

Dax!http://www.blogger.com/profile/02025490919553285444noreply@blogger.com0tag:blogger.com,1999:blog-11809243.post-80824194770592486122007-07-10T11:40:00.000-05:002008-12-09T11:52:03.075-06:00

As I mentioned in a previous post, word of mouth marketing (WOMM) is a recent craze for marketers. Viral marketing is one form of WOMM. It specifically uses social networks to increase brand awareness by creating content people naturally want to spread. Wikipedia defines this in more detail and lists a few techniques. As a person wanting to expand your marketing initiatives or simply learn about

Dax!http://www.blogger.com/profile/02025490919553285444noreply@blogger.com0tag:blogger.com,1999:blog-11809243.post-34575619425173461232007-06-29T19:07:00.000-05:002008-12-09T11:52:03.473-06:00

If you’ve been following any online marketing trends, word of mouth marketing (WOMM) is a recent craze. eMarketer sent out a newsletter today noting information about the rise of WOMM. Based on information from a BIGresearch study, the article points out that 91% of people in the U.S. sought advice on products or services between November and December 2006—the biggest buying season of the year (

Dax!http://www.blogger.com/profile/02025490919553285444noreply@blogger.com0tag:blogger.com,1999:blog-11809243.post-27577394946254195102007-06-29T18:49:00.000-05:002007-06-29T18:58:47.538-05:00

I’m about to post information about an eMarketer eblast. Before I do so, I wanted to give a quick overview of what Word of Mouth Marketing is. Wikipedia also has excellent information on this topic.In the past month or so, I’ve heard TV and radio news programs report on this new trend. Both talked negatively about WOMM. But I think they were looking at the abusers of WOMM instead of those who are

Dax!http://www.blogger.com/profile/02025490919553285444noreply@blogger.com0tag:blogger.com,1999:blog-11809243.post-71277018081872883312007-06-28T18:57:00.000-05:002007-06-28T19:37:32.478-05:00

I subscribe to many electronic newsletters, most of which focus on Internet marketing. Here are the one’s I most highly recommend:eMarketer Daily (left side) MarketingVOX News (the very top-right of homepage) iMedia Connection (halfway down on left) BizReport.com (top-left on homepage) CNET Webware Weekly The publication I make sure to read every day is eMarketer’s newsletter. The content is

Dax!http://www.blogger.com/profile/02025490919553285444noreply@blogger.com0tag:blogger.com,1999:blog-11809243.post-3579664765176180252007-06-28T18:34:00.000-05:002008-12-09T11:52:04.113-06:00

A study by Atlas Institute found that conversions increase as impressions when advertised across sites (see chart below). I’m not sure about you, but I think that information is common sense already. But what’s different in this study is that the percentage of conversions increase as the number of impressions increase. Instead of the percentage of responders staying relatively consistent no

Dax!http://www.blogger.com/profile/02025490919553285444noreply@blogger.com0tag:blogger.com,1999:blog-11809243.post-91173280076840750012007-01-30T12:28:00.000-06:002007-01-30T13:38:37.864-06:00

For the past two years, I’ve been working on a standard corporate signature for Thomas Nelson Employees. We wanted to have a central place where we could modify a signature template and then, on-the-fly, incorporate the employee’s contact information when they compose an email.Two years ago, I couldn’t find applications pre-built for this purpose. It was also at a time when the company’s computer

Dax!http://www.blogger.com/profile/02025490919553285444noreply@blogger.com5tag:blogger.com,1999:blog-11809243.post-10747604527133456232007-01-26T19:15:00.000-06:002007-01-30T11:16:10.543-06:00

As started by Mike Hyatt here at Nelson, I’ve been “tagged” by Jim Thomason, the Vice President of Human Resources for Thomas Nelson Publishers. We’re to tell five things “You Don’t Know about Me”. So, here it goes.I grew up in the funeral business. My dad is the third generation running his family’s funeral home chain in Fort Smith, AR. His favorite part of the job is to wait on families and

Dax!http://www.blogger.com/profile/02025490919553285444noreply@blogger.com0tag:blogger.com,1999:blog-11809243.post-1113461853401686562006-09-11T01:53:00.000-05:002007-01-29T12:00:11.160-06:00

If you have never developed a web site before or you are a novice and are planning to develop a web site in the future but wonder how to communicate your site to a designer, here is some information that may be helpful to you.If you are reading this, you probably know the purpose of the site you want to build. However, there are many steps between where you are now and actually having a web

Dax!http://www.blogger.com/profile/02025490919553285444noreply@blogger.com1