Check the video out at http://www.libraryjournal.com/blog/820000682/post/1100052110.html

If your company has both, your firm might be in as fortunate a position as Columbus-based Webbed Marketing LLC. The Internet marketing firm carries no debt, is profitable and has doubled its revenue and employee roster on an annual basis since its start in November 2006.

Bill Balderaz, the company’s founder and chief innovation officer, says it all comes from recognizing what clients want now that money is tight.

“On the Internet, we can track and measure ROI very closely. If someone made a purchase, we can find out what site led them to that,” Balderaz said. “It’s benefitted us because we can track marketing dollars very precisely.”

I’ve heard the argument that companies are so busy building, maintaining and updating their corporate web sites they don’t have time to manage a presence on social networks.

That’s kind of like saying you don’t need email because you have a web site. Or you don’t need a cell phone because you have a blender. Your web site and your social media profiles serve fundamentally different purposes, here are three differences: http://www.techcolumbus.org/social-media-faster-your-web-site

September 23, 2009

On Thursday, September 10, 2009, Franklin University will host a Symposium on Social Media – a free event that will discuss social media as well as feature a professional tweeter who will tweet during the event. The Symposium on Social Media will feature speakers: Bill Balderaz, Founder, Social Media, SEO & PPC, Chief Optimism Officer.

September 10, 2009

September 8, 2009

August 2009