Today I was very impressed with the design of this Email Capture Form:
I think it is amazing and possibly the best “Sqeeze Page” I ever saw. I am not talking about what it is advertising but the way it entices the visitor to sign up with their email details.
For starters, the graphical design is very nice with shadow effects and good use of color.
The headline emphasizes the hot word “lazy” in a cool way. The man behind the business adds his name to brand himself and assure past customers that he is backing it.
Then, we have a nicely designed book image graphic to make you imagine what you will soon be getting your hands on. And the book image has an attractive woman pointing to big money stats on a laptop screen.
Who can resist a “How to” on getting rich with a team of Lazy people?
And the topic addresses what most people are finding and turns it on it’s head i.e. most people will be lazy, but you can profit from them because of that fact.
Then there is the mention of the “secret” and everything you learned so far was a waste of time.
Look at the call to action arrows! There is even an audio to further sell you on signing up. And, the hand written text is telling you how to think even!
Even the form is a bit unusual with a cancel button which is maybe another good idea to assure people, even though it does nothing more than clear the form.
Finally, there is some text to say it’s a “free PDF download”.
Who could resist this?
I found this “squeeze page” on a Traffic Exchange. I often take snapshots of these kinds of pages for my own future reference and store them in a “swipe file”. I suggest you do the same.
This particular Traffic Exchange is one of the few I can stand to use since it has a 10 second timer and I learn about good ways to sell online from it by observing pages like the one mentioned above.
Most people using traffic exchanges will be people wanting to make money for very little effort. So I don’t personally want to build a list of lazy people. I prefer them to email me after they joined whatever I am promoting. That way, I only get to hear from people that take some action.
So my Ad on this Traffic Exchange is like this:
It doesn’t look anywhere near as good as the example I mentioned before, but I think it has some good elements in it.
I have the product box image that adds perceived value to my download offer. It probably makes people think it is software that automatically makes them money at the click of a button. But I don’t tell them what it actually is anywhere on the page.
All I want them to do is download my item which is actually a PDF report that they will hopefully print out. Then I have got my marketing material physically in their home!
In the footer area I give the product high perceived value by saying that I reserve the right to slap a price tag on the download of $97 after 100 copies have been downloaded.
So I think that I should get a high percentage of people downloading this report. Plus I will not hear or have to communicate with anyone that doesn’t take action since they will only find out how to contact me by doing something with the report.
Creating Ads like these is what makes marketing fun. I often laugh when I create these kinds of Ads. You have to be honest with what you present but creative in how you make people think.
Incidentally, the reason these kinds of Ad pages are so brief is that they only have 10 seconds to get their message across.
You can sign up for free with my favorite Traffic Exchange and try these techniques out yourself. Also, start saving snapshots of good marketing pages. Use “Alt+Print Screen” in Windows to capture an image of the window to the clip board. Then you can paste it to your Paint program and save to disk.
